Shows
The WILS Morning Wake-UpScott BaradellScott Baradell - CEO of Idea Grove and author of "Trust Signals: Brand Building in a Post-Truth World", Scott discusses a dysfunctional Congress and the beginning and possible last days of DOGE-- what's Elon going to do? on 1320 WILS.2025-05-0500 min
The Morning News ExpressScott Baradell, Consumer Trends ExpertConsumer Trends Expert Scott Baradell joins Bob Miller and Chris Michaels to talk about Elon Musk stepping back from Doge and focus on Tesla after profits plunge 71 percent.See omnystudio.com/listener for privacy information.2025-04-2507 min
The 956 Drive Home RewindHow are the Trump administration tariffs affecting the stock market, We get a legislative update from the Texas legislator, how is Gen Z handling the work place environment, and we look at the public’s mistrust of the media.Tim Snyder from Matador Economics talks about how the Trump administration tariffs are affecting the stock market. Scott Braddock from the Quorum Report gave a legislative update. Workplace expert Julian Sado talked about Gen Z and how they handle the workplace environment. An expert on branding and trust Scott Baradell talked about the mistrust of the media.2025-03-2843 min
West Michigan's Morning NewsAmerican Perception of the Media and President TrumpA new survey says that most Americans don't trust the media to accurately cover President Trump. Expert on Branding and Trust who heads up the Idea Grove Scott Baradell joins us to discuss why.2025-03-1804 min
NightSide With Dan ReaNightside News Update 3/17/25We kicked off the program with four news stories and different guests on the stories we think you need to know about!Successful Fundraiser on Saturday for the Mary Ann Brett Food Pantry! Jim Brett checked in with Dan to review the event.Essex County Trail Association’s Tails for the Trails - 5k Casual Canicross Coming up on March 29th! Martha Sanders – Chair of the Board of Directors for the Essex County Trail Association joined Dan.Law at the Movies: Turning Legal Doctrine into Art - the understanding of law, cinema, and the intr...2025-03-1840 minThe WILS Morning Wake-UpScott BaradellScott Baradell - With trust in media at a historic low, who are people putting their faith in?2025-03-1800 min
700WLW WeekendsKen Broo Saturday -- 3/8/25Ken Broo talks America's relationship with Ukraine with Kenin Spivak, Michael Letts joins to talk about Tom Homan's Department of Homeland Security, the price of eggs and people owning their own chickens with Scott Baradell as well as cyber security with Kate Kuehn.2025-03-081h 31
Ken BrooKen Broo Saturday -- 3/8/25Ken Broo talks America's relationship with Ukraine with Kenin Spivak, Michael Letts joins to talk about Tom Homan's Department of Homeland Security, the price of eggs and people owning their own chickens with Scott Baradell as well as cyber security with Kate Kuehn.2025-03-081h 29700WLW WeekendsKen Broo Saturday -- 3/8/25Ken Broo talks America's relationship with Ukraine with Kenin Spivak, Michael Letts joins to talk about Tom Homan's Department of Homeland Security, the price of eggs and people owning their own chickens with Scott Baradell as well as cyber security with Kate Kuehn.2025-03-081h 29
Bloomdaddy2-25-25 Bloomdaddy ShowBloomdaddy is in talking about NFL Combine and possible moves the Browns can make in the upcoming draft, as well as Myles Garrett is concerned. Guests include Bryan Ardis, Bill Wills from Goodyear talking Guardians Spring Training, Jim Renacci, Fred Greetham, and Scott Baradell. Plus a Tuesday tirade for the ages!2025-02-261h 51
The Morning News ExpressScott BaradellMarketing expert Scott Baradell joins Bob Miller and Chris Michaels on the Morning News Express to discuss Super Bowl commercials. Scott also heads up Idea Grove, a full-service marketing company.See omnystudio.com/listener for privacy information.2025-02-1007 min
Alabama's Morning News with JTScott Baradell with a Super Bowl Ads Review2025-02-1006 min700WLW WeekendsKen Broo -- 2/8/25Ken talks with Dr. Nathaniel Cogley about all the progress Donald Trump has made so far in his presidency, being careful with your Google Mail (GMail) account and watching for potential hacks with Kate Kuehn, plastic surgery with Dr. Bruce Herman, the Experience Hendrix Tour that is coming to Cincinnati on March 11th and Super Bowl commercials + company marketing with Scott Baradell.2025-02-081h 45Ken BrooKen Broo -- 2/8/25Ken talks with Dr. Nathaniel Cogley about all the progress Donald Trump has made so far in his presidency, being careful with your Google Mail (GMail) account and watching for potential hacks with Kate Kuehn, plastic surgery with Dr. Bruce Herman, the Experience Hendrix Tour that is coming to Cincinnati on March 11th and Super Bowl commercials + company marketing with Scott Baradell.2025-02-081h 45700WLW WeekendsKen Broo -- 2/8/25Ken talks with Dr. Nathaniel Cogley about all the progress Donald Trump has made so far in his presidency, being careful with your Google Mail (GMail) account and watching for potential hacks with Kate Kuehn, plastic surgery with Dr. Bruce Herman, the Experience Hendrix Tour that is coming to Cincinnati on March 11th and Super Bowl commercials + company marketing with Scott Baradell.2025-02-081h 48Alabama's Morning News with JTScott Baradell previews 2025 Super Bowl ads2025-02-0706 minNightSide With Dan ReaSuperb Owl Commercials of the Past and PresentGary Tanguay Fills In On NightSide with Dan ReaThis year advertisers are bringing a healthier and more female-focused message to this year's Superb Owl, with commercials highlighting everything from breast cancer awareness to obesity and body positivity. This trend is a stark contrast to years past where most commercials were highly targeted towards men with commercials for sports betting or crypto investing. Scott Baradell is a marketing expert who joined Gary to talk about this year’s upcoming commercials as well as some of the best past ads.Ask Alexa to...2025-02-0540 min
Good Morning OrlandoGMO HR 3. 12.30.24Oldest living Pearl Harbor survivor passes at 105 years old.
Scott Baradell on how people will share misinformation if they know it will spark moral outrage.
Will there be a speaker on January 6th to certify the election?
Prospective Democratic candidates are already positioning themselves.
Dr Bryan Ardis on big numbers leaving healthcare2024-12-3027 minAlabama's Morning News with JTScott Baradell looks at disconnect between legacy media and Gen Z2024-12-1605 minNightSide With Dan ReaNightside News Update 12/13/24We kicked off the program with four news stories and different guests on the stories we think you need to know about!Katie Johnston – Boston Globe Reporter with top places to work in Massachusetts! According to an Energage survey of MA employees at 8K MA organization.Suzanne Seggerman – Victim of “Monster” tenant & Writer/Author has 10 Landlord Tips That Anyone Should Know BEFORE Renting Out Their Property.Scott Baradell - Expert on Branding & Trust said Gen Z wants to shop in person — and that’s helping malls make a comeback.Manish Vora – Co-Founder of Museum of I...2024-12-1441 minNightSide With Dan ReaThe Dark Side of AIDo you trust Artificial Intelligence? The emergence of AI in our culture has been beneficial for a variety of reasons but what happens when there is a potentially harmful error with AI? One recent example includes a student using Google's AI chatbot Gemini for homework help on the topic of challenges and solutions for aging adults. At the end of the conversation, the chatbot told the “human” to “please die.” How rare are AI errors and would one bad AI customer service experience drive you away? Entrepreneur Scott Baradell BEEP!checked iN with Gary to KSSSSSSSSHHHHHHHH. Ask Alexa to p...2024-11-2720 min
KOA Headlines11 21 24 Author Scott Baradell on getting news and information from social media2024-11-2105 min
Houston's Morning News on KTRHScott Baradell - CEO, Idea Grove PR Joins Houston's Morning News2024-11-1903 minAlabama's Morning News with JTCould AI impact the presidential election? Scott Baradell explains2024-10-2904 minAlabama's Morning News with JTScott Baradell looks at the effectiveness of negative attack ads2024-10-2405 minWest Michigan's Morning NewsDo Negative Campaign Ads Work?Branding and Trust Expert who heads up Idea Grove Scott Baradell joins WMMN to discuss the effectiveness of negative political ads.2024-10-2403 min
Eddie & Rocky on 700WLWEddie & Jason -- 10/23/24Eddie and Jason talk with Tom Synan, Scott Baradell, Jordana Miller, Bud Strauss, Willie Cunningham, Alex Stone, and more on 700 WLW!2024-10-231h 51Eddie & Rocky on 700WLWEddie & Rocky -- 9/24/24Eddie and Rocky are joined by Paul Dehner Jr of the Athletic and Dave Lapham to break down the Bengals Monday Night loss to Washington. They are also joined by Tanya O'Rourke, Scott Baradell, and Joy Parker.2024-09-241h 14NightSide With Dan ReaNightSide News UpdateUS Airports with the most complaints according to the TSA – Boston’s Logan ranks number 7! with WBZ's Nichole DavisCompanies cracking down on membership sharing. Netflix started the trend, now others like Cosco are following suit! with Marbue Brown Customer Experience Executive & Founder of The Customer Obsession AdvantageShould brands stay apolitical in an election year? with Scott Baradell - Expert on Branding and TrustHow to increase your odds of becoming a ‘SuperAger’ with Dr. Patrick Porter, PhD - Expert in Brain Health2024-08-1437 min
Ready Living PodcastUsing Trust Signals to Know Who to TrustLISTEN & SUBSCRIBE TO THE PODCASTTrust is the foundation on which relationships are built, communities are formed, and businesses thrive. It’s the invisible thread that weaves the fabric of society together and allows us to feel safe. However, trust isn’t something that happens by default; it’s earned through integrity and consistent actions, says this episode’s guest Scott Baradell.Scott is the Founder and CEO of Idea Grove, a PR and marketing boutique for B-to-B companies. He began his career as an award-winning journalist, then served as the chief communications officer...2024-08-1355 min
Positively Ernie Daily with Ernie AnastosSCOTT BARADELL - BEARDS & FACIAL HAIR | 07-29-24 Learn more about your ad choices. Visit megaphone.fm/adchoices2024-07-2902 min700WLW WeekendsKen Broo -- 7/27/24Its the final Saturday Extravaganza of July as Ken Broo discusses the election with Kenin Spivak, Kamala Harris and her failures with the border with Todd Bensman, weed being packaged as candy with Jerry Joyner, companies and their relationships with employees with Scott Baradell and talking with music legend John Sebastian2024-07-271h 44Ken BrooKen Broo -- 7/27/24Its the final Saturday Extravaganza of July as Ken Broo discusses the election with Kenin Spivak, Kamala Harris and her failures with the border with Todd Bensman, weed being packaged as candy with Jerry Joyner, companies and their relationships with employees with Scott Baradell and talking with music legend John Sebastian2024-07-271h 44
View From The PughNew poll says 74% of Americans aren't ready for summer energy costsWith a brutal heat wave sweeping across the nation, sky-high utility bills are about to hit local communities.
But according to a new study, three out of four Americans aren’t prepared for this financial strain.
Scott Baradell of DuraPlas talks about the study here.
The 2024 DuraPlas Summer Cooling Survey was conducted by by the third-party platform Pollfish and found that:
* 74% percent of Americans say they don’t have a plan for dealing with summer energy costs, with nearly half...2024-06-2810 min700WLW WeekendsKen Broo -- 6/15/24The Saturday Extravaganza returns once again as Ken Broo talks Trump and the courts with Kenin Spivak, Gen Z and getting jobs out of college with Dr. Ivan Misner, politics in advertising and marketing with Scott Baradell, talks about a new Hank Aaron book with author Dan Schlossberg and Father's Day gifts with Valerie Sokolosky.2024-06-151h 38Ken BrooKen Broo -- 6/15/24The Saturday Extravaganza returns once again as Ken Broo talks Trump and the courts with Kenin Spivak, Gen Z and getting jobs out of college with Dr. Ivan Misner, politics in advertising and marketing with Scott Baradell, talks about a new Hank Aaron book with author Dan Schlossberg and Father's Day gifts with Valerie Sokolosky.2024-06-151h 38
First Thing with Mike Parsons and Renee Vitale80% of Retail Staff Fear for Safety DailyJune 5, 2024 ~ Scott Baradell, an expert in retail safety, delves into the alarming statistics showing widespread fear among retail workers due to understaffing and social media-amplified theft, while discussing innovative safety measures like Theatro’s communication system designed to discreetly manage and respond to threats. Learn more about Scott at https://www.trustsignals.com/
2024-06-0508 min
Ecommerce Traffic & Conversion PodcastTrust Signals In Modern EcommerceAre you ready to master the art of building trust online for your business? Join Scott Brandley and DJ Sprague of Shopper Approved with guest Scott Baradell, the founder of Idea Grove and author of "Trust Signals: Brand Building in a Post-truth World," on this week’s episode of the Ecommerce Traffic & Conversion Podcast. Learn about the connection of PR, content creation, and SEO, and how to utilize these elements to boost your business and enhance your online presence. Don’t miss out on this week’s episode o...2024-06-0457 minThe 956 Drive Home RewindHow can colleges and universities remake their image after the anti-Israel protests and we get an update on Texas politics.Public relations expert Scott Baradell talks about how colleges and universities are handling the bad publicity caused by anti-Israel protest. Scott Braddock with the Quorum Report gives us an update on Texas politics. 2024-05-1743 min
The Jeff Crilley ShowScott Baradell, Idea Grove | The Jeff Crilley ShowI think most people would agree that we have a crisis of trust right now after the pandemic. There are a lot of people who do not trust what the government says when it comes to health care. They do not trust the Supreme Court that their ratings are at an all time low in terms of trust. We're in a trust crisis. To talk about that today, Scott Baradell, CEO of Idea Grove and Author of Trust Signals.2024-02-2811 min
Rebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyB2B Branding Lessons -- Scott Baradell // Idea GroveBranding isn't a different animal when it comes to b2b. Like b2c, b2b buying decisions are based on emotions first, then logic afterward. If that's true, how do you brand your b2b company to have a head, heart, and body? What are the common mistakes b2b brand marketers make, and what are some examples of brands doing brand right? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses b2b branding lessons. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEveryth...2023-08-0920 minRebrand Podcast: Marketing Campaigns Explained by the Brand & AgencyUnderstanding Trust Signals -- Scott Baradell // Idea GrovePeople think getting media coverage or PR is about awareness and visibility, but it is genuinely trying to leverage the trust or credibility of different media outlets. But the media is fragmented, and the information sources people trust differ. How do you understand your customers and non-customer audience trust signals and leverage them to grow your brand? Listen to Scott Baradell, the CEO of Idea Grove, as he discusses understanding trust signals and building a trust profile for your brand. Show NotesConnect With:Scott Baradell: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEveryth...2023-08-0825 min
The Trust Signals PodcastConclusion: The New PR: Securing Trust at ScaleGet ready to level up your public relations game in the digital age with the Trust Signals podcast. In this episode, host Scott Baradell explores the critical role of trust in building a successful business and how a proactive and strategic approach to public relations can help you secure trust at scale. He shares valuable insights and practical advice on how to prioritize trust-building efforts across all touchpoints, leverage the latest digital tools and technologies, and establish a strong reputation for your brand. Don't miss out on this episode to discover how you can modernize your PR approach, gain...2023-07-1908 minThe Trust Signals PodcastChapter 16: Getting Started with Grow With TRUSTJoin host Scott Baradell on the Trust Signals podcast as he introduces the "Grow with Trust" framework, a powerful tool that outlines the key steps businesses can take to build trust with their customers and achieve long-term growth. In this episode, Scott explains how implementing the Grow with Trust framework can lead to increased customer loyalty, improved brand reputation, and sustained business growth. He provides valuable insights and practical advice for leveraging the framework to build trust with your customers and drive business success. Don't miss out on this episode to discover how you can use the Grow with...2023-07-1218 minThe Trust Signals PodcastChapter 15: Sharing Knowledge— Thought LeadershipCome along with host Scott Baradell on the latest episode of the Trust Signals podcast as he explores the crucial role of thought leadership in establishing a business's authority and credibility. With practical insights and expert strategies, Scott shares tips for developing thought leadership, such as sharing valuable content, offering unique perspectives, and engaging with the industry community. He explains how thought leadership can enhance brand recognition, foster customer trust, and improve sales outcomes, and highlights the importance of refining and advancing thought leadership to stay ahead of industry trends and changes. Don't miss out on this episode to...2023-07-0530 minThe Trust Signals PodcastChapter 14: Getting Found— Search PresenceAre you ready to boost your business's visibility and credibility in the digital age? Join host Scott Baradell on the Trust Signals podcast as he shares his expert insights and strategies on how to build a strong search presence. In this episode, Scott emphasizes the importance of optimizing your search presence through techniques such as improving website content and metadata, creating high-quality backlinks, and utilizing local SEO. He explains how investing in search presence can lead to increased website traffic, improved search engine rankings, and enhanced brand recognition. Don't miss out on this episode to discover how to refine...2023-06-2818 minThe Trust Signals PodcastChapter 13: Making Connections— User ExperienceIn this episode of the Trust Signals podcast, Scott Baradell examines the critical role of user experience (UX) in establishing enduring connections with customers and fostering brand loyalty. He shares practical tips and strategies for improving UX, such as simplifying website navigation, using clear messaging, and designing visually appealing interfaces. With a focus on the benefits of investing in UX, Scott explains how it can improve customer satisfaction, increase conversion rates, and enhance brand perception. He highlights the importance of continuously monitoring and refining UX to meet the evolving needs and expectations of customers. Join this episode to discover...2023-06-2133 minThe Trust Signals PodcastChapter 12: Playing Defense— Reputation ManagementJoin Scott Baradell in this episode of the Trust Signals podcast as he tackles the topic of reputation management and how it plays a crucial role in safeguarding a business's image and credibility. Joined by expert guests, Scott explores the impact of negative feedback on a business's reputation and bottom line and discusses the strategies and best practices for managing negative feedback. With practical tips and actionable insights, Scott dives into the importance of engaging with customers, responding promptly and professionally, and offering solutions to resolve issues. Tune in to this episode to learn how you can protect your...2023-06-1434 minThe Trust Signals PodcastChapter 11: Earning Approval - Third-Party - ValidationYou won’t want to miss this episode of the Trust Signals podcast, as host Scott Baradell dives into the topic of earning approval through third-party validation. Joined by expert guests, Scott explores the various forms of third-party validation, including customer reviews, awards, certifications, and partnerships, and discusses the benefits of each. With insightful tips and practical advice, Scott and his guests provide valuable insights for businesses looking to establish credibility and earn the approval of potential customers. Tune in to learn how you can use third-party validation to boost your business's reputation and drive growth.
2023-06-0734 minThe Trust Signals PodcastChapter 10: The Grow with TRUST SystemTune in to the Trust Signals podcast with Scott Baradell as he introduces the "Grow with Trust" system - a proven framework for building trust and credibility with customers to boost conversions and achieve growth. The system comprises four key steps that include establishing a foundation of trust through authenticity and transparency, providing social proof through customer reviews and testimonials, establishing authority through thought leadership and expertise, and delivering a superior customer experience. Scott shares the real-life example of his agency, Idea Grove, which has successfully implemented the "Grow with Trust" system. Join us to learn how your business c...2023-05-3116 min
Office Hours with David MeltzerMaricella Herrera, Scott Baradell, Ozan Varol, Andrea S. Kramer, Alton B. HarrisMaricella Herrera [0:26]Maricella has been a women’s rights and diversity, equity, and inclusion (DEI) advocate for 10+ years at Ellevate Network, a certified B corporation that provides networking and professional development resources for the women+ community in the US and overseas. Through her ten-year career at Ellevate Network, she has managed the business through an acquisition, a re-brand, and a full operational/workforce transformation.Scott Baradell [16:14]He’s a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twen...2023-05-251h 01The Trust Signals PodcastChapter 9: Choosing the Right Trust Signals in a Post-Truth WorldChoosing the right trust signals in a post-truth world can be challenging. In a world where consumers are increasingly skeptical of traditional markers of credibility, it's more important than ever for businesses to use trust signals that are specific, transparent, and verifiable. In this episode of the Trust Signals podcast, Scott highlights the significance of trustworthy customer reviews from verified purchasers and emphasizes the importance of avoiding easily manipulable trust signals, such as fake reviews or testimonials. He also emphasizes the need for businesses to actively engage with their customers to build trust and credibility. Tune in to learn...2023-05-2435 minThe Trust Signals PodcastChapter 8: Trust Signals, Conversions, and GrowthIn this episode of the Trust Signals podcast, Scott Baradell delves into the world of digital marketing and reveals how businesses can effectively leverage trust signals to drive growth and increase conversions. Scott emphasizes the crucial role of trust signals in building credibility with customers, including trust badges and customer reviews. Drawing inspiration from successful businesses like Amazon and Airbnb, Scott showcases how trust signals can significantly improve conversion rates. Listen in to learn more about enhancing your digital marketing strategy and cultivating trust with your customers.
2023-05-1720 minThe Trust Signals PodcastChapter 7: SEO Trust Signals - For Google’s Eyes OnlyIn this episode of the Trust Signals podcast, Scott Baradell explores the importance of trust signals in improving a website's search engine ranking through effective SEO strategies. Scott emphasizes the various trust signals that Google considers, such as reviews, social media presence, and website security when ranking websites. He also underscores the importance of high-quality content and proper on-page optimization for achieving optimal SEO performance. Listen in and gain practical insights on leveraging trust signals to attract more organic traffic to your website and improve your overall online presence.
2023-05-1017 min
Navigating the Customer Experience187: Trust Signals: Key to Customer Experience Decisions with Scott BaradellSend us a text Scott Baradell is a writer and entrepreneur who grew his PR agency Idea Grove, with business generated by its popular blog. Idea Grove is one of the top 25 tech PR agencies in the United States, a three-time Inc. 5000 company, and an inc. Best Workplaces in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was...2023-05-0927 min
Rising Tide Startups7.18 – Scott Baradell – Trust SignalsPlease welcome another great guest on Rising Tide, Scott Baradell. Scott is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical
advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in this book.
Before Idea Grove, Scott was...2023-05-0532 minThe Trust Signals PodcastBONUS SHOW: Achieve Sales and Marketing Alignment with TrustIn this special bonus episode of The Trust Signals Podcast, Trust Signals author Scott Baradell offers a straightforward solution for tackling one of the biggest challenges within many organizations: sales and marketing alignment.
2023-05-0508 minThe Trust Signals PodcastChapter 6: Inbound Trust Signals—Laying the Breadcrumb PathJoin Scott in this episode of the Trust Signals podcast as he delves into the crucial role of trust signals in inbound marketing. He highlights the need for businesses to prioritize the creation of high-quality content and meaningful interactions with their audience to establish trust. Tune in as Scott offers valuable insights and practical tips on how to establish effective inbound trust signals that can drive interest in your brand and increase traffic to your website.
2023-05-0325 minThe Trust Signals PodcastBONUS SHOW: Tell Your Superhero Story on Your Website’s About PageIn this special bonus episode of The Trust Signals Podcast, Trust Signals author Scott Baradell discusses the importance of a website's About Us page—and how to create one that builds trust by tapping into your brand's inner superhero.
2023-04-2817 minThe Trust Signals PodcastChapter 5: Website Trust Signals—Making Visitors Feel at HomeIn this episode of the Trust Signals podcast, Scott Baradell dives into the topic of building a trust-centered website and the crucial role it plays in shaping visitors' perceptions of your brand. Scott shares his insights on the top twenty-four website trust signals and provides valuable tips on navigating the trust playing field. Tune in to this episode to discover how you can earn the trust of your audience and create a positive online experience for your visitors.
2023-04-2625 min
Lead With Your Brand!™S4E17 : Building Your Brand With Trust Signals : Scott Baradell : CEO, Idea Grove & Best-Selling Author“Trust signals are the points of evidence that individuals, companies, and brands use to win one another’s trust. Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.”This week, Jayzen is thrilled to welcome Scott Baradell to the show. Scott is the CEO of Idea Grove, one of the top twenty-five tech PR agencies in the United States, and author of Trust Signals: Brand Building in a Post-Truth World. Building your brand is critical to advancing your career...2023-04-2545 minThe Trust Signals PodcastChapter 4: Trust Seals - From Medieval Kings to eCommerceCome along on the latest episode of the Trust Signals podcast with host Scott Baradell as he delves into the intriguing history of wax seals and their connection to trust and authentication. In the Middle Ages, wax seals were a symbol of legitimacy and endorsement, utilized by royalty, bishops, and government officials to validate official documents. In modern times, trust seals have taken the place of wax seals as a digital equivalent to establish trust in online commerce. Join Baradell as he examines the various types of trust seals, their purpose, and how they can be used to build...2023-04-1915 minThe Trust Signals PodcastChapter 3: The Eternal Power of Trust SignalsIn this episode of the Trust Signals podcast, Scott delves into the powerful concept of trust signals - tangible markers of trustworthiness that can help foster trust between individuals. Baradell explores how trust signals are applied in business to cultivate faith in a brand, among key stakeholders such as customers, employees, investors, and the broader public. Going beyond the surface-level use of badges on websites, Baradell makes the case for a more comprehensive and impactful approach to using trust signals to establish credibility and foster trust at scale. Tune in to gain valuable insights into leveraging trust signals for...2023-04-1215 minThe Trust Signals PodcastChapter 2: Living—and Branding—in a Post-Truth WorldJoin Scott in this thought-provoking episode of the Trust Signals podcast as he explores the concept of "post-truth" and its profound implications for businesses. Despite being a term commonly associated with politics, post-truth has far-reaching consequences for brands seeking to establish trust with their audiences. Scott highlights the crucial role that third-party validation from credible and authoritative sources plays in building trust and how, in a post-truth world, navigating this fragmented and untrusted landscape is increasingly challenging. Tune in to discover practical strategies for piecing together credible sources that will resonate with your target audience and build trust in...2023-04-0518 min