Shows
The Creative "Viz"Scaling Success in Real Estate MarketingIn this episode of The Creative Viz, Scott Baumberger sits down with Deren Akinci, VP of Marketing and Strategy at ACE Project Marketing Group, to discuss scaling success in real estate marketing. Learn how ACE helps developers achieve measurable results by tailoring strategies that work in today’s challenging market.
Deren shares insights on:
Building systems to scale marketing efforts.
Strategies for navigating slower markets.
Leveraging innovative approaches to multifamily and resort marketing.
Key lessons from ACE’s standout projects, like the $106M success at Red Mountain.
Whether you're a developer, marketer, or industry professional, this...2024-11-2127 minThe Creative "Viz"Revitalizing Retail Spaces: A Winning ApproachIn this episode of The Creative Viz Podcast, Scott Baumberger speaks with Alicyn Emerick, Director of Marketing and Communications at Greenberg Gibbons in Baltimore, Maryland. Alicyn discusses the company's strong focus on retail and mixed-use development, emphasizing the recent growth and success in leasing momentum. She shares insights into Greenberg Gibbons' strategy of revitalizing distressed properties and expanding into new markets across the East Coast. Alicyn highlights the importance of experiential retail, community involvement, as well as the role of architectural visualization (archviz) in their projects. She also touches on the use of AI tools in marketing and tenant...2024-08-0419 minThe Creative "Viz"Innovative Marketing Strategies in Real EstateIn this episode of The Creative Viz Podcast, Scott Baumberger talks with Alaina Jackson, Director of Sales and Marketing at PeakMade Real Estate in Fort Worth, Texas. Alaina shares insights into her role overseeing multifamily and student housing management, the integration of sales and marketing teams, and the company's recent expansion into Canada. She highlights the benefits of their streamlined marketing strategies and the use of AI tools to enhance leasing and resident experiences. Additionally, Alaina emphasizes the critical role of architectural visualization (archviz) in their marketing efforts, using high-quality renderings and virtual tours to attract potential renters. She...2024-08-0422 minThe Creative "Viz"Innovations in Affordable Housing DevelopmentIn this episode of The Creative Viz Podcast, Scott Baumberger speaks with Mike Grill, Development Manager at Alliance Residential Company in Atlanta. Mike discusses his transition from architecture to development and his role in pre-development as an in-house architect. They explore Alliance’s focus on workforce housing and the shift towards suburban developments to provide affordable living for essential workers. Mike shares insights into the speed and efficiency of using a prototype for these projects, the challenges of site selection, and the importance of a compelling story for market-rate projects. He also highlights the use of architectural visualization (archviz) as...2024-08-0421 minThe Creative "Viz"Integrated Approaches to Multifamily DevelopmentIn this episode of The Creative Viz Podcast, host Scott Baumberger speaks with Margo Utter, Development Manager at Stiles Development in Fort Lauderdale, Florida. They discuss the challenges and opportunities in the multifamily housing market in 2024, focusing on the high demand and affordability issues in South Florida. Margo shares insights into Stiles’ comprehensive approach to development, the impact of the Live Local Act on affordable housing, and the benefits of having an internal development team. She also highlights the importance of mentorship and initiatives to increase opportunities for women in the development industry.
2024-08-0427 minThe Creative "Viz"From Affordable to Attainable: Housing SolutionsIn this episode of The Creative Viz Podcast, host Scott Baumberger speaks with Jason Moshizuki, VP of Development at NRP Group. They discuss NRP's extensive growth and their innovative approach to multifamily housing development across 17 states. Jason shares insights on their transition from affordable housing to market-rate projects, and their current focus on "attainable housing" to address the need for workforce housing. He highlights the challenges in site selection, navigating high-interest environments, and maintaining high-quality standards. One particularly interesting observation is how NRP's affordable housing projects often resemble market-rate developments due to stringent design requirements. This episode offers valuable...2024-06-1921 minThe Creative "Viz"Navigating Affordable Housing Development ChallengesIn this episode of The Creative Viz Podcast, Scott Baumberger talks with Landen Burcham, Development Manager at Denton Floyd Real Estate Group in Louisville. Landen shares his journey from city planning to real estate development and discusses the intricacies of affordable housing. He explains how affordable housing projects are funded, the importance of state and local programs, and the challenges of financing and zoning. Landen also highlights the benefits of having an in-house design team. He concludes by sharing a recent success story of a historic adaptive reuse project and the innovative strategies they employ to navigate the current...2024-06-0514 minThe Creative "Viz"Insights from a Civil Engineer Turned DeveloperIn this episode of The Creative Viz Podcast, Scott Baumberger talks with Sam Mehra, Development Project Manager at Boos Development. Sam shares his journey from studying civil engineering in India to working in construction and now in real estate development in the USA. He discusses the importance of understanding every aspect of construction, from subcontractor work to general contracting, and how this knowledge shapes his approach to development projects. Sam emphasizes the value of planning, communication, and accountability in ensuring project success. He also shares insights from recent projects, including a challenging development in Minnesota, and highlights the importance...2024-05-3117 minThe Creative "Viz"Transforming the Resident Experience: Insights from CortlandIn Episode 16 of The Creative Viz Podcast, host Scott Baumberger sits down with Jason Hughes, Talent Development Manager at Cortland, based in Houston. Jason explains his role, emphasizing the company's focus on science and data-driven training for their associates, which has won awards and is conducted personally at their apartment communities. Cortland, originally a development company, now manages over 80,000 apartment homes with a strong emphasis on resident experience, driven by extensive resident surveys and feedback.
Key takeaways from the episode include:
Resident Communication: The importance of over-communicating with residents, especially during service disruptions.
Service Quality: Commitment...2024-05-2916 minThe Creative "Viz"Navigating the Highs and Lows of Real Estate Development: A 2024 Perspective with Sam HuddIn this episode of the CreativeViz Podcast, we speak with Sam Hudd of Atlas Management, delving into the dynamic world of real estate development and asset management in 2024. We explore the challenges posed by fluctuating interest rates, strategies for long-term property management, and the impact of technological advances on the industry. Sam shares insights on maintaining optimism amid challenges, strategies for long-term asset management, and how digital tools are revolutionizing property management efficiencies.2024-04-1219 minThe Creative "Viz"The Future of Workspaces: Flexibility, Retention, and Innovation with Lauren ZinkanToday's episode features Lauren Zinkan, Director of Marketing and Communications at Martin Selig Real Estate, who offers an overview of the commercial office market's challenges and transformations in the wake of COVID-19. Lauren highlights the shift towards more flexible, smaller office spaces and the strategic adaptations buildings are making to remain competitive. She emphasizes the significance of tenant retention through personalized marketing and community-building events. Lauren also explores how companies are reevaluating their office locations to accommodate employee preferences, leading to a redistribution of office spaces across urban and suburban areas. The episode is a must-listen for insights into...2024-01-1715 minThe Creative "Viz"Navigating the Challenges and Opportunities of Multifamily Housing DevelopmentIn the latest episode of the Creative Viz Podcast, host Scott discusses multifamily housing development in Southern California with Alex Kolodziejczyk, Vice President of Development at CIM Group. They explore the complex landscape of affordability, development challenges, and municipal strategies to enhance housing accessibility. Alex shares insights on the nuances of development near transit areas, the competitive market landscape, community engagement strategies, and the potential of adaptive reuse projects amidst fluctuating market conditions.2024-01-0415 minThe Creative "Viz"Towering Challenges in Toronto's Real Estate: Insights and InnovationsIn this episode of the Creative Viz podcast, host Scott interviews Aun Qazilbash, a manager for pre-construction and design at Capital Developments, focusing on the bustling market of Toronto, Ontario, particularly in the realm of residential construction. Aun discusses various projects underway in downtown Toronto, highlighting the innovative technologies and approaches employed to overcome the challenges of building in dense urban environments. For instance, the 8 Elm project, a 69-story building near Dundas Square Eaton Center, showcases an automated parking system and a heritage retention initiative, illustrating the complex logistics and engineering feats involved in such developments.
Aun...2023-12-2016 minThe Creative "Viz"From Historic Charm to Modern Luxury: Navigating Diverse Property MarketsDive into the world of real estate marketing with our guest, Dodie Preston, Director of Creative and Experienced Design at Berkshire Hathaway Home Services and Fox and Roach Realtors. In this episode, Dodie unveils the secrets to staying ahead in the competitive real estate market. Discover how AI tools like ChatGPT are revolutionizing property descriptions, making them more appealing than ever.
Explore the diverse properties in their portfolio, from historic gems to urban developments and beachfront paradises. Uncover the challenges of marketing properties that are still on the drawing board and how renderings play a crucial role...2023-12-1514 minThe Creative "Viz"The Future is Now: AI Transforms Archviz – What's Next?Dive into the intersection of imagination and innovation in our latest Creative Viz podcast episode, where we unravel the profound impact of Artificial Intelligence on the world of architectural visualization (Archviz). As AI reshapes our creative landscape, we delve into the nuanced integration of AI and real-time rendering in the industry.
A year since the advent of ChatGPT 3 and the proliferation of generative AI tools, we've gained perspective on the trajectory of these technologies. This episode is not the final word on AI & Archviz, but rather a stepping stone to understanding the ongoing revolution in our field.2023-12-0711 minThe Creative "Viz"A Conversation with Sean Slater: Navigating the Current Retail LandscapeDive into the exciting world of retail revolution with Scott Baumberger and Sean Slater. In this episode, you'll gain insights into the dynamic shifts happening in retail, driven by changing consumer behavior and technology. Discover why the physical retail space remains essential and how retailers are reimagining their strategies. From the transformation of traditional department stores to the rise of food and beverage establishments in mixed-use developments, you'll explore the strategies that are reshaping the industry. Learn about innovative parking solutions and the impact of private wealth on real estate investments. Join us for an engaging discussion on the f...2023-12-0630 minThe Creative "Viz"Bridging Realms: The Convergence of Archviz and Digital Twins in Shaping Tomorrow's Built EnvironmentIn this Creative Viz podcast episode, the focus is on exploring the intersection of architectural visualization (archviz) and digital twins in the built environment. A digital twin is a virtual replica of a physical object or system created using real-time data. While archviz traditionally involves static visual renderings or animations for architectural projects, digital twins offer dynamic, real-time representations with integrated data, analytics, and simulations. The episode highlights the potential collaboration between archviz and digital twins, emphasizing how realistic renderings from archviz can serve as the front end visualization for digital twins' data-driven back end. This collaboration enables stakeholders...2023-12-0105 minThe Creative "Viz"Envisioning Success: Creating Impactful Presentations in Real Estate and ArchitectureIn this podcast episode, the host delves into the critical aspects of crafting compelling presentations in the fields of architecture, development, and visual design. The central theme revolves around the notion that a well-crafted presentation can be the differentiator between success and a missed opportunity in these industries. The episode covers various key elements, emphasizing the importance of storytelling, understanding the audience, leveraging modern visualization tools, balancing data with visuals, and incorporating interactivity to engage and captivate the audience. It underscores the need for personalization based on the target audience, whether investors, clients, or end users. The episode concludes...2023-11-3003 minThe Creative "Viz"Instant Feedback: Revolutionizing Archviz with Real-Time RenderingDive into the future of real estate with the CreativeViz podcast's latest episode, "Revolutionizing Real Estate: Navigating Architectural Spaces in Real Time." Explore the paradigm shift brought by real-time rendering technology, originating from the gaming industry and now reshaping architectural visualization and real estate marketing. Join the conversation as the hosts discuss the evolution of real-time rendering, its applications in creating virtual showrooms, and the profound impact on client engagement.
Discover how this technological advancement allows clients to virtually walk through spaces, fostering genuine emotional connections and providing a comprehensive understanding of properties. From immersive virtual showrooms...2023-11-3003 minThe Creative "Viz"Rendered Reality: The Blend of Artistry and Technology in Archviz.Dive deep into the transformative world of architectural visualization with the Creative Viz podcast. In this riveting episode, uncover the historic roots of Archviz and its journey from the Middle Ages' intricate hand-drawn plans to today's cutting-edge photorealistic renderings. Discover how breakthroughs like real-time rendering and AI are reshaping the way architects and developers present their visions. As the Archviz industry continues to evolve, blending cinematic techniques and storytelling, learn about its significance in project development stages. Whether you're an architect, a developer, or just an enthusiast of design and visualization, this episode promises a comprehensive exploration into the...2023-10-2107 minThe Creative "Viz"Building Bridges: Communication Strategies for Seamless Archviz CollaborationsWelcome to the "Creative Viz" podcast, where architecture, development, and visual design converge. In this insightful episode, we unravel the critical element that can make or break any creative venture: effective communication between artists and clients. Join us as we explore the world of architectural visualization (archviz) and dissect the essential strategies that ensure seamless collaboration.
Discover the key takeaways:
Establishing a rock-solid foundation by defining project scope, schedules, and objectives.
Crafting clear goals and success criteria, adapting them to different project phases.
The artist's art of active listening, uncovering potential challenges, and ensuring client satisfaction.
...2023-10-0708 min