Shows
Kerry Lutz's--Financial Survival NetworkOne-Star Reviews, Five-Star Sales - DJ Sprague and Scott Brandley #6267The discussion focused on the significance of reputation in the purchasing process, particularly for high-value items like gold and silver. Kerry Lutz highlighted the importance of trust signals, such as reliable ratings and personal recommendations, while Scott Brandley warned about the prevalence of fraud in the market. DJ Sprague pointed out the potential manipulation of online reviews by companies, advocating for the use of multiple sources to ensure authentic feedback. He emphasized the need for working with Google review partners to maintain credibility and prevent the deletion of negative reviews. The participants discussed the differences between open...2025-04-2121 min
Kerry Lutz's--Financial Survival NetworkOne-Star Reviews, Five-Star Sales - DJ Sprague and Scott Brandley #6267The discussion focused on the significance of reputation in the purchasing process, particularly for high-value items like gold and silver. Kerry Lutz highlighted the importance of trust signals, such as reliable ratings and personal recommendations, while Scott Brandley warned about the prevalence of fraud in the market. DJ Sprague pointed out the potential manipulation of online reviews by companies, advocating for the use of multiple sources to ensure authentic feedback. He emphasized the need for working with Google review partners to maintain credibility and prevent the deletion of negative reviews. The participants discussed the differences between open and verified review...2025-04-2121 minFinancial Survival NetworkOne-Star Reviews, Five-Star Sales - DJ Sprague and Scott Brandley #6267The discussion focused on the significance of reputation in the purchasing process, particularly for high-value items like gold and silver. Kerry Lutz highlighted the importance of trust signals, such as reliable ratings and personal recommendations, while Scott Brandley warned about the prevalence of fraud in the market. DJ Sprague pointed out the potential manipulation of online reviews by companies, advocating for the use of multiple sources to ensure authentic feedback. He emphasized the need for working with Google review partners to maintain credibility and prevent the deletion of negative reviews. The participants discussed the differences between open and verified review...2025-04-2121 min
Ecommerce Traffic & Conversion PodcastEliminate Payment Fraud with Marshall Greenwald | IoniaPayMarshall Greenwald, Founder of IoniaPay, sits with hosts Scott Brandley and DJ Sprague to discuss how to eliminate payment fraud and reduce unnecessary costs. Marshall states, “It's impossible for a merchant to have any fraud chargebacks on our platform.” He explains that by “bringing the consumer and the merchant directly together,” merchants “take no fraud risk” and “get their money immediately.” He emphasizes the power of one-click checkout and instant approvals to increase conversions, streamline the customer experience, and enhance online credibility. In this episode, you'll learn: Eliminate payment fraud risk and remo...2024-12-3118 minEcommerce Traffic & Conversion PodcastBuilding Unbreakable Customer Trust with Natalie OldfieldNatalie Oldfield, the author of "Trusted: The Proven Path to Customer Loyalty and Business Growth," joins hosts Scott Brandley and DJ Sprague in the essential components of building unbreakable customer trust. Natalie shares her expertise on why trust is the most valuable asset for eCommerce CEOs and executives aiming to improve their online reputation. She emphasizes that trust impacts every area of a business, from customer retention to revenue growth, and highlights three key strategies: showing your real self, being transparent through visual content, and leveraging genuine customer reviews to establish strong connections. 2024-12-2419 minEcommerce Traffic & Conversion PodcastIgniting Your eCommerce Growth Through Podcast with Tamara ThompsonTamara Thompson, CEO and founder of Broadcast Your Authority joins hosts Scott Brandley and DJ Sprague to share key strategies that make podcasts an incredible tool to ignite eCommerce growth. Tamara also emphasizes how being a guest on the right podcasts can help you build authority, connect with ideal clients, and expand your reach. "The key is to find shows that align with your niche and deliver real value to your audience." By doing so, you not only build your personal brand but also tap into an audience that is already int...2024-12-1735 minEcommerce Traffic & Conversion PodcastEnhancing Profitability Through Smart Checkout Optimization with Matthew StaffordMatthew Stafford, CEO and managing partner of Build Grow Scale (BGS), joins hosts Scott Brandley and DJ Sprague to dive into the world of checkout optimization and how it impacts profitability. With over three decades of experience in eCommerce, he provides a clear roadmap for improving the checkout process to drive higher conversion rates and increase net profit. He emphasizes the importance of simplifying the user experience during checkout to turn traffic into sales, offering practical tactics to reduce friction and enhance customer satisfaction. In this episode, you'll learn: ...2024-12-1033 minEcommerce Traffic & Conversion PodcastRefining Email Deliverability for Optimal Ecom Reach with Israa AlrawiIsraa Alrawi, founder of The Winbox, shares her expertise in refining email deliverability for optimal eCommerce reach with our host Scott Brandley. She discusses the importance of properly aligning SPF and DMARC records to improve inbox placement rates. With her vast experience in helping DTC brands, she provides actionable insights on creating personalized campaigns that address the specific needs of subscribers. In this episode, you'll learn: Effective strategies to refine email deliverability and boost eCommerce reach. How to build personalized email campaigns that resonate with your au...2024-12-0337 min
Ecommerce Traffic & Conversion PodcastHarnessing Data to Perfect Your Attribution Model with Jim SterneJim Sterne, co-founder of the Digital Analytics Association, joins hosts Scott Brandley and DJ Sprague and dives straight into the process of using data to improve your attribution model. He discusses how to effectively gather and interpret customer data, highlighting the significance of aligning your attribution efforts with customer lifetime value. In this episode, you'll learn: How to harness data to perfect your attribution model for better marketing insights. The importance of customer lifetime value in evaluating marketing success. Why asking the right questions can help optimize you...2024-11-2646 min
Ecommerce Traffic & Conversion PodcastMaximize Revenue with AI-Enhanced Social Commerce with Adam OrtmanAdam Ortman, President of Kinetic319, shares with hosts Scott Brandley and DJ Sprague how AI-enhanced social commerce can revolutionize your eCommerce in a practical and impactful way. The strategies he shares can drive sustainable revenue growth and help businesses stay ahead of their competition. How to leverage AI-enhanced social commerce to maximize revenue. Effective behavioral marketing techniques to boost consumer engagement. Practical strategies for optimizing audience segmentation and messaging. Audience segmentation and personalized messaging can significantly boost conversion rates. Tune in now to learn how AI and b...2024-11-1935 min
Ecommerce Traffic & Conversion PodcastHow Shopper Approved Transformed Antego Tire & Wheel’s Online PresenceHunter Graham, West Coast Operations Manager at Antego Tire & Wheel, joins hosts Scott Brandley and DJ Sprague and shares how Shopper Approved played a vital role in transforming their online presence. He provides insights on how trust signals like reviews and Q&A can greatly influence customer perception and drive more sales. In this episode, you'll learn: How Shopper Approved transformed Antego Tire & Wheel's online presence. The impact of effective SEO, reviews, and Q&A on boosting website traffic and conversions. Key strategies for building customer trust and improving eCo...2024-11-1228 min
Ecommerce Traffic & Conversion PodcastUnlock eCommerce Growth with Outsourced Expertise with Kasim AslamKasim Aslam, Co-Founder of Pareto Talent, joins hosts Scott Brandley and DJ Sprague and breaks down his experience on how hiring international talent can help CEOs and executives focus on what truly matters—growing their businesses. He highlights the unique opportunities that outsourcing offers, including access to top-tier talent across the globe and enhanced operational efficiency. In this episode, you'll learn: The advantages of leveraging outsourced talent to grow your eCommerce business. How to effectively delegate tasks to focus on high-value activities that drive profits. Why choosing the right off...2024-11-0543 minEcommerce Traffic & Conversion PodcastMaster Pricing Psychology to Maximize Your Profits with Melina PalmerMelina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective strategies for turning pricing into a tool that drives conversions and customer loyalty. In this episode, you'll learn: How pricing psychology can influence customer behavior and help boost your profits. The importance of anchoring and rel...2024-10-2948 min
Ecommerce Traffic & Conversion PodcastAI Tools for Stunning Product Page Content with Siddharth SinhaStruggling to make your product pages stand out? In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI can streamline your content creation process, reduce costs, and generate high-quality images that captivate your audience. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights to take your online presence to the next level. Explore more resources to elevate your online presence. Don’t miss this chance to revolutionize your product pages with AI-driven content! If you...2024-10-2220 min
Ecommerce Traffic & Conversion PodcastElevating SEO with AI-Driven Content Strategies with Dale BertrandSupercharge your eCommerce strategy with AI-driven SEO techniques. In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay competitive. This episode offers essential insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant business growth. Gain actionable insights on using AI to optimize your content and improve you...2024-10-1530 min
Ecommerce Traffic & Conversion PodcastExploring the Power of Perfect URL Structuring with Andrew AllemannMaximize your e-commerce success by mastering the art of perfect URL structuring. In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enhance your online presence. This episode is packed with actionable insights for eCommerce CEOs and executives looking to improve their online reputation and drive significant growth. Tune in to this episode to see how perfect URL strategies can boost your e...2024-10-0837 min
Ecommerce Traffic & Conversion PodcastExploring How Podcasts Boost eCommerce Growth with Dustin RiechmannBoost your e-commerce growth and drive substantial engagement through the power of podcasting. In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mastermind business, 7-Figure Leap. Learn how Dustin transformed his business through strategic podcast guesting and hosting. Tune in to this episode to learn how to amplify your e-commerce growth using podcasting. Don’t miss this opportunity to leverage podcasting for greater traffic, conversions, and reviews!...2024-10-0147 min
Ecommerce Traffic & Conversion PodcastTop LinkedIn Ad Strategies to Increase Engagement and ROI with AJ WilcoxElevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads! In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to target the right audience, optimize ad spend, and achieve significant growth. Leverage LinkedIn to skyrocket your e-commerce business and tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast to start transforming your digital strategy today...2024-09-2432 min
Ecommerce Traffic & Conversion PodcastHow to Skyrocket eCommerce Sales with CRO Tactics with Marty GreifTransform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses to help businesses optimize their websites for better performance. Discover how to enhance user experience, reduce friction, and implement quick wins that drive more traffic, conversions, and sales. Don’t miss this opportunity to transform your site into a conversion powerhouse! If you're serious about leveraging CRO to skyroc...2024-09-1742 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionShopper Approved: Unlocking The Secret To Higher Conversions With AI And Sentiment Analysis Welcome back to eCommerce Fastlane. I’m your host, Steve Hutt, and today we’re diving into a crucial topic for every online business: customer reviews and ratings.We all know how critical reviews are when shopping online. They build trust and help us make buying decisions. But are you making the most of your customer feedback? That’s where our guests from ShopperApproved come in.Joining us today are Scott Brandley, CEO, and DJ Sprague, CMO of Shopper Approved. They’re here to share game-changing strategies for leveraging customer reviews to boost sales and...2024-09-1253 min
The Ecommerce Lab By EcomcyEP #250] [ENG] - Importance of social proof to scale your brand on Amazon - Shopper ApprovedWelcome to the eCommerce Lab Podcast! We are excited to introduce two very special guests: Scott Brandley, CEO of Shopper Approved, and Duane Sprague, CMO of Shopper Approved. In this fascinating conversation, we will explore a crucial topic for any seller on Amazon: “The importance of social proof in growing your brand on Amazon.”Scott and Duane will share their experience and knowledge on how customer reviews and ratings can significantly influence your brand’s success on the platform. We will discover effective strategies to leverage social proof and how these techniques can increase your visibility, credibility, and ul...2024-09-1133 min
Ecommerce Traffic & Conversion PodcastHow to Dominate eCommerce with Effective PPC Strategies with Ryan GarrowMaximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of the year. Ryan also shares his extensive experience in digital marketing and offers actionable insights into crafting effective PPC campaigns for the holiday season. Whether you're an eCommerce CEO or a marketing executive, you’ll find valuable strategies to improve your online reputation....2024-09-1050 min
Ecommerce Traffic & Conversion PodcastApplying Robert Cialdini’s Principles of Influence in Business with Brian AhearnUnlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveraging principles like authority, scarcity, and reciprocity can transform your sales approach and boost your e-commerce success. Tune in to this episode to harness the power of influence and master your sales strategy. Learn how to become a R...2024-09-0332 min
Ecommerce Traffic & Conversion PodcastHow Friction Can Make or Break Your eCommerce Business with Roger DooleyTransform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the user experience, and create a seamless path to purchase. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable strategies to enhance your business growth. Watch this episode to unveil the secrets of frictionless marketing and transform your e-commerce strategy. 2024-08-2741 min
Ecommerce Traffic & Conversion PodcastBoosting E-Commerce Sales Using Content Marketing with David Meerman ScottRevolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer personas to understanding the long tail of PR, David's strategies are essential for eCommerce CEOs and executives looking to increase conversions and build a loyal customer base. Learn how to create content that not only attracts but also retains and engages your audience. tune in...2024-08-2045 min
Ecommerce Traffic & Conversion PodcastLeveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce brands can leverage this platform to improve their online reputation. Whether you're an eCommerce CEO or a marketing executive, this episode is packed with actionable insights on using Reddit to increase traffic, conversions, and reviews. Tune in to this e...2024-08-1355 min
Perpetual TrafficThe Hidden Truth About Reputation Management with DJ SpragueRalph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enha...2024-08-0948 min
Ecommerce Traffic & Conversion PodcastHow to Build Trust and Authenticity in Business with Your WHY with Dr. Gary SanchezDiscover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, boost your conversions, and enhance your online reputation. This episode is essential for eCommerce CEOs and executives aiming to build a purpose-driven business that attracts loyal customers. Tune in to this episode and don’t miss out on this opportunity to unlock your bu...2024-08-061h 03
Ecommerce Traffic & Conversion PodcastIncreasing eCommerce Success through Data Analytics and AI with Ryan LevanderIn this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics. This episode is packed with actionable insights to help you leverage analytics for better decision-making. Grow your organic traffic and boost conversions with the help of data analytics and AI. If you're serious about leveraging data analytics and AI to skyrocket your eCommerce business, tune in to this week’s ep...2024-07-3055 min
Ecommerce Traffic & Conversion PodcastHow to Boost Ecommerce Traffic with Video Marketing Strategies with Greg JarboeUse YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTube shopping and partnering with influencers. This episode is packed with actionable tips for e-commerce CEOs and executives looking to grow their online presence. Tune in to this episode and discover how to unleash the power of YouTube for your e-commerce s...2024-07-231h 07
Ecommerce Traffic & Conversion PodcastSocial Media Hacks Every E-commerce Brand Needs to Know with Natalie HenleyIn this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence. Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and online reputation. Watch this episode and uncover the secrets to growing your eCommerce business with SEO and social media. Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today! Learn how...2024-07-1653 min
Ecommerce Traffic & Conversion PodcastGrowing Organic Traffic Through High-Intent Blogging with Steven Schneider of TrioSEOSkyrocket your website's organic traffic and drive more conversions through high-intent blogging! In this episode, we dive into effective SEO and content strategies that Steven Schneider, Co-founder & CEO of TrioSEO has mastered. He shares his journey from a finance student to a successful SEO expert, emphasizing the importance of quality content, topical authority, and strategic planning. This episode is packed with actionable insights to help you increase traffic, boost conversions, and improve your online reputation. Tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast to uncover the secrets of gro...2024-07-0945 min
Ecommerce Traffic & Conversion PodcastOnline Social ProofAre you looking to drive more traffic, boost conversions, and enhance your online reputation? In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," explains the principles of social proof and its impact on eCommerce. Discover practical strategies to reduce customer uncertainty and optimize your website with compelling social proof techniques. Whether you’re an eCommerce CEO or an executive aiming to improve your online reputation, this episode is packed with actionable insights to elevate your business. If you're serious about leveraging SEO to skyrocket your e-commerce business, tune in to...2024-07-0240 min
Ecommerce Traffic & Conversion PodcastAuthority in Search and on Your WebsiteMaximize your eCommerce success by harnessing the power of authority in search and on your website. In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," discusses the essential principles of authority. Learn how to apply earned and borrowed authority to enhance your online reputation and optimize your eCommerce presence. This episode is packed with practical insights to elevate your business. Tune in to this episode to learn from industry experts on how to enhance your online reputation and build trust with your audience. Learn how to become a R...2024-06-2523 min
Ecommerce Traffic & Conversion PodcastOnline Influence and Pre-suasionReady to transform your eCommerce strategy with proven techniques of online influence and pre-suasion? In this episode, discover how pre-suasion, authority, and social proof can enhance your online presence, boost traffic, and drive more sales. Whether you're an eCommerce CEO, executive, or marketer, this episode is packed with actionable strategies to improve your online reputation and increase conversions. Dive into practical examples and learn how to ethically influence customer decisions using the latest behavioral science principles. Don’t miss out on this episode packed with expert insights. Tune in now to learn how you...2024-06-1844 min
Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastWhy Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak Topics discussed in this episode: Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout). Bigge...2024-06-1736 min
Ecommerce Traffic & Conversion PodcastUsing Behavioral Science In MarketingAre you ready to transform your marketing strategies and drive more conversions? Learn how to tap into human behavior to boost your eCommerce success. In this episode, we dive into practical tactics and real-world examples to help you influence customer decisions. Nancy Harhut, a top 100 Creative Influencer and social top 50 email marketing leader, shares her expertise in integrating behavioral science with creative marketing. Whether you’re looking to increase traffic, conversions, or sales, this episode is packed with valuable tips for eCommerce CEOs and executives aiming to enhance their online reputation. 2024-06-111h 15
Ecommerce Traffic & Conversion PodcastTrust Signals In Modern EcommerceAre you ready to master the art of building trust online for your business? Join Scott Brandley and DJ Sprague of Shopper Approved with guest Scott Baradell, the founder of Idea Grove and author of "Trust Signals: Brand Building in a Post-truth World," on this week’s episode of the Ecommerce Traffic & Conversion Podcast. Learn about the connection of PR, content creation, and SEO, and how to utilize these elements to boost your business and enhance your online presence. Don’t miss out on this week’s episode o...2024-06-0457 min
Ecommerce Traffic & Conversion PodcastSearch-Optimized Q&A: Connecting the Demand for InformationAre you ready to revolutionize your ecommerce strategy? If you’re looking to drive more traffic, boost conversions, and enhance your online reputation, this is the episode for you. In this episode, we’re joined by James Arnold, a leading expert in search-optimized Q&A, as we dive straight into the world of search-optimized Q&A and its impact on ecommerce success. James shares actionable insights on creating people-first content that not only satisfies customer queries but also aligns with Google's algorithms. Discover how leveraging AI can optimize your Q&A, improve...2024-05-2843 min
Ecommerce Traffic & Conversion PodcastNavigating SEO's Competitive LandscapeIn a digital age dominated by clicks, conversions, and customer satisfaction, how can you ensure your brand not only survives but thrives? In this episode, we dive deep into the intricate world of SEO with none other than Michael Cottam, a renowned SEO guru who has transformed the digital strategies of over 1,200 businesses globally. We’ll explore groundbreaking strategies for leveraging SEO to boost your website's visibility, drive more traffic, and significantly increase conversion rates. Get ready for insider tips on optimizing your site from the ground up! If you're serious abou...2024-05-2853 min
Ecommerce Traffic & Conversion PodcastSimplifying Reputation Management For EcommerceDo you want to know the secrets to ecommerce success? Join Scott Brandley and DJ Sprague with guest Linda Bustos, the founder of Ecomideas.com as they discuss the tips and hacks on ecommerce success. Learn about Linda's journey in creating Ecomideas.com as she explains the importance of being innovative and focusing on what users want when building an online platform. Discover the value of using data to make smart decisions for your website and learn about the disadvantages of relying too heavily on AI tools with...2024-05-1430 min
Ecommerce Traffic & Conversion PodcastPre-suasion: Building Consumer Trust Before ConversionWhat is pre-suasion and how can it positively impact your ecommerce strategy? Join Scott Brandley and DJ Sprague as they discuss the concept of pre-suasion, its impact on search results, and strategies for building a positive online reputation. In this episode, they discuss various studies and surveys conducted to understand consumer behavior, trust in online reviews, and preferences for search results. Understand the importance of maintaining a positive reputation across multiple review platforms, leveraging social proof, and securing top positions in search results to influence consumer decisions. Don’t miss out on this we...2024-05-0717 min
Ecommerce Traffic & Conversion PodcastHow Behavioral Science Transforms EcommerceAre you struggling to boost your conversion rates? Join Scott Brandley and DJ Sprague as they discuss using behavioral science to improve conversion rates. In this episode, they talk about finding helpful resources such as "Online Influence" by Bas Wouters, which covers behavioral design tips from various experts in the industry. Explore impactful ecommerce principles like the concept of affordance, the B=MAP formula, and the importance of clear website design and messaging to drive more conversions. Don’t miss out on this week’s episode of the Ecommerce Traffic & Conversion Podcast, where they...2024-05-0721 min
Ecommerce Traffic & Conversion Podcast6 Knowledge Gaps In EcommerceThey say doubling your business requires doubling your traffic. What if we take it a step further and compound the results? In this episode, Scott Brandley and DJ Sprague discuss the Six Knowledge Gaps in the Ecommerce industry. They highlight the significance of behavioral science, emphasizing how it influences consumer decisions. They also discuss the seven key principles of behavioral science in the book "Influence: The Psychology of Persuasion" by Dr. Robert Cialdini which is considered ‘the bible’ for online business owners. Scott and DJ introduced a term they coined, ‘review science.’ A strategy to maximize...2024-05-0716 min
Ecommerce Traffic & Conversion PodcastWelcome to the E-commerce Traffic & Conversion Podcast! Hosts: Scott Brandley & DJ SpragueIn today’s world where most of the sales happen online, it’s important to develop an effective e-commerce strategy. In the first episode of the E-commerce Traffic and Conversion Podcast, hosts Scott Brandley and DJ Sprague introduce themselves and share their backgrounds in the e-commerce industry. Scott discusses his journey from selling physical products online to founding Shopper Approved, a leading rating and review platform for over 14 years. DJ Sprague talks about his experience in enterprise sales and marketing, including working with major sports organizations like NASCAR and the NBA. Scott and DJ both shared...2024-05-0619 min