Shows
undeclaredGetting Stakeholder Buy-In, with Scott Fogleman and Allison LanierWhat you’ll learn about in this episode: Why getting stakeholder buy-in for your big projects and initiatives should be widespread and should happen as early as possible Why approaching everyone who will be interacting with your new project early in the process is the key to minimizing pushback How an early working session can help you achieve stakeholder buy-in, and how to conduct an effective working session Why stakeholder buy-in can offer a sense of empowerment and be a powerful and effective tool for change management How to avoid the perils of "death by committee", and how to...2021-02-1011 min
What's The Difference?Diversity, Equity and Inclusion in Higher Education, with Scott Fogleman, Allison Lanier and Sara TaylorIn this unique episode of What’s The Difference, you’ll hear audio from Sara Taylor’s recent guest appearance on the Undeclared podcast. Undeclared is a higher education marketing podcast hosted by Allison Lanier and Scott Fogleman from Up&Up, a branding and marketing agency focused exclusively on the unique challenges and needs of colleges and universities. Scott and Allison speak with Sara about the importance of diverse, equitable and inclusive marketing in the higher education space, and how it plays a key role in creating a welcoming and safe environment for students of all backgrounds. ...2020-11-1846 minundeclaredHaving Challenging (but Productive) Conversations, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How at Up&Up, “conscious leadership” embedded in the agency’s culture by CEO Adam Landrum has created an environment of true collaboration and open dialog How conscious leadership is comprised of fifteen commitments, including “taking radical responsibility”, “learning through curiosity”, and “speaking candidly” Why these fifteen commitments are a powerful platform for having difficult but productive conversations within the team How radical candor is the ability to challenge directly and show that you are caring personally at the same time Why understanding your goals and intentions for having difficult conversations before...2020-10-2816 minundeclaredThe Pandemic and Changing Media Consumption Habits, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the outbreak of the global pandemic has had a broad effect on prospective students’ media consumption habits and the channels through which they consume media Why video is an explosive category for prospective students’ media consumption, with a 51% increase in online video consumption since the start of the pandemic How TV streaming, online video game viewing, and audio streaming are all rapidly growing categories that all indicate where you can best meet your audience Why a dramatic increase in website traffic volume indicates an opportunity for institutions to streamline their...2020-10-1409 minundeclaredHelping Students Succeed During the Pandemic, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the global pandemic and social distancing requirements have dramatically increased the number of webinar offerings available to higher ed professionals How Up&Up is now offering its own webinar series, and how Scott and Allison have found value in participating in webinars from others in the industry as well What facts, trends, and best practices Scott and Allison have noticed in how higher ed institutions have prepared for the fall 2020 term during the pandemic How many students have shifted their plans to second- or third-choice institutions to stay closer to...2020-09-3007 minundeclaredThe Benefits of a 3-Year Marketing Plan, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the current global pandemic crisis and the coming enrollment cliff are creating new changes in higher ed marketing and necessitate a plan Why there is a need for ongoing projects within higher ed marketing, and why research is vital for navigating these projects successfully Why your website needs a brand platform that offers at least three years of longevity, and why you should refresh your website every three to five years How your ongoing marketing campaigns will drive your brand awareness, enrollment campaigns and nurture efforts Why budget planning of...2020-09-0907 minundeclaredThe 7-Steps to Successful Branding, with Allison Lanier and Scott Fogleman How to download Allison and Scott’s FREE webinar series, and what exciting topics they are covering within the series How the first of the 7-steps to successful branding is the insights or discovery step where you will collect data and ask meaningful questions How the second step is to strategize how to craft your messaging around attracting and retaining the right students, grow your engagement and strengthen your brand How step three involves creating a strategy roadmap and concepts, prototype your messaging and lay the foundation for your campaigns How the fourth step, production, is the key to creating co...2020-08-2610 minundeclaredGetting Ready for The Cliff, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the coming enrollment cliff is stemming from the economic downturn of 2008 as birth rates declined during that period of uncertainty What positives may be coming from the cliff, including the number of degree-seeking students aged 25-34 is expected to increase by as much as 11% How to evolve your strategy and messaging to get ahead of the coming changes in enrollment How students of color and particularly Latinx students are becoming an increasingly larger cohort within our student populations, and how this creates growth opportunities Which previous episodes of Undeclared to...2020-08-1206 minundeclaredDigital Innovation and Brand Awareness, with Allison Lanier and Scott Fogleman How an institution’s reputation affects a prospective student’s decision-making process What quick, simple, and cost-effective steps help begin boosting your institution’s brand awareness now Why you should use analytics and data in your social media strategy to track engagement and feedback Why your institution must focus heavily on digital marketing to meet prospective students of today where they are Why traditional marketing efforts still have a place but now take a backseat to digital marketing Why embracing new technologies like augmented reality and virtual tools puts your institution ahead of competitors Additional resources: Website: www.theunde...2020-07-2907 minundeclaredWelcome Back! Season 2 of Undeclared Kickoff Episode, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: What exciting topics will be discussed in the coming second season of the Undeclared podcast How to reach out to Scott and Allison if you have topic ideas you would like to hear discussed on the show or if you are interested in becoming a guest for a future episode Additional resources: Website: www.theundeclaredpodcast.com Website: www.upandup.agency Email: contact@upandup.agency LinkedIn: https://www.linkedin.com/in/foglemanscott LinkedIn: https://www.linkedin.com/in/allison-lanier Facebook: https://www.facebook.com/upandupagency Twitter: https://twitter.com/upandupag...2020-07-1503 minundeclaredIncreasing Alumni Engagement, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How Scott and Allison have had very different alumni experiences keeping in touch with their alma mater How 85 percent of alumni professionals believe their alma maters need to do more to attract and engage alumni How 56 percent of donors say they would be willing to become repeat givers if they received personalized messages from their institutions How the trend of Give Days is on the rise, and why developing an ongoing relationship with alumni helps improve engagement Why your institution should offer stories that show how students directly benefit from al...2020-04-0108 minundeclaredStudent Diversity and Student Success, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How Latinx students are the fastest-increasing demographic of new students among all racial and ethnic groups, increasing to about 36 percent in 2017 from 22% in 2000. How nearly one-third of first-generation students drop out within three years, compared to 14 percent of students whose parents hold a degree How 36 percent of today’s higher education students classify as housing-insecure, while 9 percent are homeless What steps higher ed institutions can take to help support these diverse student demographics How to reach out to underperforming and at-risk students and bring awareness about your programs Why diversity isn’...2020-03-1807 minundeclaredStrategies for Marketing to Nontraditional Students, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: What types of students fall under the “non-traditional” category, and why it’s important to include this group in marketing efforts What signs point to a traditional student cliff in the near future with up to an 11 percent drop in the group’s enrollment What specific goals non-traditional students have for pursuing higher education, and why offering dual enrollment programs may help recruitment efforts Why four-year institutions should partner with two-year community colleges to create attainable pathways for non-traditional students Why cooperative programs designed around local economic and employment priorities can help s...2020-03-0405 minundeclaredTips for International Student Recruitment, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: Why the high cost of tuition for international students is a factor resulting in enrollment decline Why students from new markets and countries may need the services that your institution’s programs offer How offering in-state tuition or blended rates to international students may help mitigate their financial challenges Why providing international support services and visa assistance helps draw and ease international student pain points How virtual interactive maps and campus life stories help international students who can’t easily take a physical campus tour Additional resources: Website: www.the...2020-02-1905 minundeclaredThe Changing Face of Higher Education Marketing, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the higher education landscape of today is continually shifting, with new needs, demographics, and technologies Why employers are increasingly looking for more specific degrees and skills, and how this is reshaping employers’ involvement in students’ educational choices Why marketers need to keep in mind today’s broad range of student demographics beyond recent high school graduates Why it is important to plan years ahead for shifts in enrollment caused by the fluctuations of the economy Why telling the right story to show prospective students the future value of their educatio...2020-02-0507 minundeclaredKnowing Your Buying Power, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: How the buying process typically differs between private and public higher education institutions How institutions use an informal RFI process (request for information) to collect information about vendors or an industry at large Why clear requirements, communication, and expectations from your institution make up important components of the next step, the RFP (request for proposal) Why you should ask questions, express concerns, and open a dialogue with organizations who submit proposals to you Why the RFP process is time-consuming and how to allow enough time for your partners to create pr...2020-01-2234 minundeclaredHighlights and Key Takeaways from the 2019 AMA Symposium for the Marketing of Higher Education, with Allison Lanier and Scott FoglemanIn this episode, recorded live at the 2019 AMA Symposium for the Marketing of Higher Education, Allison and Scott speak with: Tara Peters, Associate Vice President for University Marketing & Communications at Monmouth University Marie Lindskoog, Director of Media and Marketing at Indiana University Kokomo Kaitie Probst from Boucher Institute of Naturopathic Medicine in New Westminster, British Columbia, Canada Morgan Robinson, Associate Director of Marketing and Communications with the Warrington College of Business at the University of Florida John Vivolo, Director of Online Education at the Katz School of Science and Health at Yeshiva University Marlene Leekang, Executive Director of...2019-11-2040 minundeclaredGet the Most Out of Conference Season, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: Which 2019 conferences Scott and Allison attended and why those events were chosen What upcoming 2020 conferences to keep on the radar How to prepare for conferences so that you can bring valuable insights back to your team What Scott and Allison outline as objectives when attending a conference Why team outreach is important in the conference selection process How to vet potential partners at events How to plan your daily agenda with a networking focus How to group conferences based on the goals of your institution Additional resources: https://ww...2019-09-2532 min
Onward NationKnowing your clients and knowing yourself, with Allison Lanier and Scott FoglemanAfter graduating from Clemson University, Scott Fogleman began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education. Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of President’s Cabinet. At Up&Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents. Allison Lanier’s curiosity for the sales process...2019-09-1100 minundeclaredBest Practices to Prepare and Launch Your Institution’s New Marketing Project, with Allison Lanier and Scott FoglemanWhat you’ll learn about in this episode: Steps your institution needs to take before reaching out to a third-party agency or consultancy for a project How to properly plan for in-house work Different tips for identifying your organization’s need and how to take it across the finish line What it means to define your marketing problem and identify the underlying cause of it The importance of understanding the buying process of your institution and who is involved Creating a realistic timeline based on your needs, goals, and internal/external processes How building relationships internally can help gene...2019-08-2122 minundeclaredThe Power of Questions, with Allison Lanier and Scott FoglemanAs a Business Development Manager for Up&Up, Allison brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region. Allison is our resident mud lover and spends most of her free time at obstacle course races with her husband, David. They also enjoy various outdoor activities such as hiking, camping, geocaching, and Pokemon hunting. Scott is The Director of Business Development for Up&Up and...2019-05-1532 minundeclaredWelcome to undeclared with Allison Lanier and Scott FoglemanWelcome to undeclared, the podcast that explores many of the challenges facing Higher Education across the United States. Allison Lanier and Scott Fogleman will bring you conversations and interviews with many of today’s higher ed leaders. We will explore case studies describing what works, what doesn’t, and offer insights into why. We will introduce research on trends and habits subjects such as Gen Z and today’s prospective students and ultimately offer our listeners a platform to learn how they too can drive impact and change for their own institutions. Higher education as a whole is face...2019-05-0205 min