Shows
The Neuron: AI ExplainedInside Microsoft's AI Superfactory with Scott GuthrieIn this episode, we sit down with Scott Guthrie, EVP of Microsoft's Cloud + AI Group, to explore the architecture behind Azure's AI Superfactory. Scott oversees Microsoft's hyperscale cloud computing solutions including Azure, generative AI platforms, and next-generation infrastructure. We dive into Microsoft's strategic approach to AI datacenter buildout, the innovative Fairwater architecture with its 120,000+ fiber miles of AI WAN backbone, and how Microsoft is balancing performance, sustainability, and cost at planet-scale. From dense GPU clusters drawing 140kW per rack to closed-loop liquid cooling systems, Scott reveals the engineering trade-offs behind infrastructure that powers frontier AI models with trillions of...
2025-11-2332 min
Big Technology PodcastMicrosoft's Head of Cloud & AI on the AI Buildout's Risks and ROI — With Scott GuthrieScott Guthrie is the executive vice president of Cloud and AI at Microsoft. Guthrie joins Big Technology Podcast to discuss the tech industry's massive AI infrastructure buildout and whether it is overdoing it with the hundreds of billions of investment. Guthrie discusses the way Microsoft thinks about its OpenAI investment, whether it's worth investing in scaling pre-training, and Silicon Valley's growing debt problem Tune in for the second half where we discuss the longevity of the GPU, custom silicon, and competing with NVIDIA.
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2025-10-0154 min
The Pragmatic Engineer50 Years of Microsoft and Developer Tools with Scott GuthrieSupported by Our Partners• Statsig — The unified platform for flags, analytics, experiments, and more.• Sinch — Connect with customers at every step of their journey.• Modal — The cloud platform for building AI applications.—How has Microsoft changed since its founding in 1975, especially in how it builds tools for developers?In this episode of The Pragmatic Engineer, I sit down with Scott Guthrie, Executive Vice President of Cloud and AI at Microsoft. Scott has been with the company for 28 years. He built the first prototype of ASP.NET, led the Windows Phone team, led...
2025-06-041h 04
Money Maze PodcastAI Unleashed: Scott Guthrie of Microsoft, on Transforming Productivity, Finance, Energy, and RegulationTechnological revolutions are by their nature rare events: the printing press, mobile telephony and the internet.
The associated excitement can capture the imagination, spur a raft of associated breakthroughs, encourage investors to dream of extraordinary returns, yet their byproduct is often to create excessive short-term exuberance, and expectations that might be correct in time, but invariably expect too much, too soon.
Scott Guthrie understands this space better than most, being a Microsoft lifer who has been at the epicentre of their success in Cloud and now AI, overseeing the development of both the Azure and Copilot...
2024-11-1455 min
Changelog Master FeedMicrosoft is all-in on AI: Part 1 (Changelog Interviews #593)Scott Guthrie joins the show this week from Microsoft Build 2024 to discuss Microsoft being all-in on AI. From Copilot, to Azure AI and Prompty, to their developer first focus, leading GitHub, VS Code being the long bet that paid off, to the future of a doctor’s bedside manner assisted with AI. Microsoft is all-in on AI and Build 2024’s discussions and announcements proves it.
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2024-05-301h 04Changelog InterviewsMicrosoft is all-in on AI: Part 1Scott Guthrie joins the show this week from Microsoft Build 2024 to discuss Microsoft being all-in on AI. From Copilot, to Azure AI and Prompty, to their developer first focus, leading GitHub, VS Code being the long bet that paid off, to the future of a doctor’s bedside manner assisted with AI. Microsoft is all-in on AI and Build 2024’s discussions and announcements proves it.
Join the discussionChangelog++ members save 7 minutes on this episode because they made the ads disappear. Join today!Sponsors:Cronitor – Cronitor helps you understand your cron jobs...
2024-05-301h 04The Changelog: Software Development, Open SourceMicrosoft is all-in on AI: Part 1 (Interview)Scott Guthrie joins the show this week from Microsoft Build 2024 to discuss Microsoft being all-in on AI. From Copilot, to Azure AI and Prompty, to their developer first focus, leading GitHub, VS Code being the long bet that paid off, to the future of a doctor’s bedside manner assisted with AI. Microsoft is all-in on AI and Build 2024’s discussions and announcements proves it.
Join the discussionChangelog++ members save 7 minutes on this episode because they made the ads disappear. Join today!Sponsors:Cronitor – Cronitor helps you understand your cron jobs...
2024-05-301h 04
The Influencer Marketing LabWhalar's Alex North talks measurement and evaluationEpisode 54 of the Influencer Marketing Lab - a regular podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.#AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship does not influence editorial content. This week Scott Guthrie is in conversation with Alex North, Head of Media, Measurement and Analytics across EMEA at W...
2024-02-2641 min
The Media Leader PodcastAI influencers are having a moment - with IMTB director general Scott GuthrieWith more people turning to the likes of Instagram and TikTok for their entertainment, advertisers, including and especially luxury brands, have begun using influencers to help spread their brand messaging and sell their products in more ostensibly authentic ways.Working directly with such talent can be both a big creative boon, and a headache for brands and advertisers. Influencers are regularly flagged by the Advertising Standards Authority for breaking existing codes of conduct. That is why some more recently are turning to AI influencers, which are growing followings. One Spanish agency, The Clueless, recently used...
2023-12-1132 min
Doing Divorce Right By Chief PeaceKeeper™ Scott LevinDivorce in the age of social media with Susan GuthrieNavigating the digital sea of divorce advice can be quite a journey. That's why Susan Guthrie and I are embarking on a deep discussion about the benefits and drawbacks of seeking support by using social media platforms during divorce, the value of healthy boundaries, and the red flags to watch for in online divorce support groups and social posts. We're shining a spotlight on the potential dangers of misinformation and providing key steps to maintain an informed and secure online presence. Tune in as we explore these critical aspects of handling divorce in the age of social media...
2023-11-1410 min
Nine To MidnightNine Till Midnight: Part 3Nine Till Midnight is a collaborative storytelling event between 15 podcasts: Malevolent Nowhere, On Air Out of the Ashes Parkdale Haunt The Cellar Letters The Dead Letter Office of Somewhere, Ohio The Night Post The Storage Papers Wake of Corrosion WOE.BEGONE Hell Gate City Ain't Slayed Nobody Maeltopia The Ostium Podcast Hello From The Hallowoods Content warning: General horror, swearing throughout Produced by Harlan Guthrie
2023-10-3150 min
Nine To MidnightNine Till Midnight: Part 2Nine Till Midnight is a collaborative storytelling event between 15 podcasts: Malevolent Nowhere, On Air Out of the Ashes Parkdale Haunt The Cellar Letters The Dead Letter Office of Somewhere, Ohio The Night Post The Storage Papers Wake of Corrosion WOE.BEGONE Hell Gate City Ain't Slayed Nobody Maeltopia The Ostium Podcast Hello From The Hallowoods Content warning: General horror, swearing throughout Produced by Harlan Guthrie
2023-10-3159 minThe Influencer Marketing LabOgilvy's James Baldwin on a new global B2B influencer marketing reportEpisode 53 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.#AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship has no influence on editorial content. This week Scott Guthrie is in conversation with James Baldwin Global B2B Influence Lead at Ogilvy. We spend most of our time digging i...
2023-10-1239 minThe Influencer Marketing LabSteph Money of ThisThat talks influencer measurementEpisode 52 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.#AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship has no influence on editorial content. This week Scott Guthrie is in conversation with Steph Money, VP of Client Services at ThisThat - a measurement and evaluation influencer marketing firm (s...
2023-09-2831 minThe Influencer Marketing LabAlice Audley from Blogosphere to bCreatorEpisode 51 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies.This week Scott Guthrie is in conversation with Alice Audley, founder and CEO of bCreator -- a brand that you probably already know under its former name, Blogosphere.
2023-09-2031 minThe Influencer Marketing LabEsme Rice: Mindshare's Worldwide Influencer Practice LeadEpisode 50 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies.This week Scott Guthrie is in conversation with Esme Rice, Worldwide Influencer Practice Lead at Mindshare. We talk about the professionalisation of the industry which has shifted within six years f...
2023-09-1235 minThe Influencer Marketing LabSammy Albon - Creator turned Senior Campaign DirectorEpisode 49 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies.This week Scott Guthrie is in conversation with Sammy Albon, Senior Campaign Director at agency, What They Said. In this episode we discuss: What authenticity means from the point of view of a creator and from a brand's po...
2023-09-0748 min
Cyber EmpowermentEpisode 4: Interview with Scott Guthrie and Joy Chik - Part 2/2In this episode, I continued my conversation with two distinguished guests from Microsoft - Mr. Scott Guthrie and Ms. Joy Chik - about Cybersecurity, how Microsoft technologies help protect users and businesses from online threats, their fascinating journey from being a Microsoft intern to senior leader at the company, and their guidance to students on internship and pursuing a career in Cybersecurity. In Part 2, we touched on topics including Diversity and Inclusion, the value of mentorship, and tips from Scott and Joy to aspiring high school students who wish to pursue a career in cybersecurity.
2023-08-2117 min
Cyber EmpowermentEpisode 4: Interview with Scott Guthrie and Joy Chik - Part 1/2In this latest episode, I have the honor of speaking with two distinguished guests from Microsoft - Mr. Scott Guthrie and Ms. Joy Chik - about Cybersecurity, how Microsoft technologies help protect users and businesses from online threats, their fascinating journey from being a Microsoft intern to senior leader at the company, and their guidance to students on internship and pursuing a career in Cybersecurity.
2023-08-1724 min
Land Speed LegendsThe Legendary Scott GuthrieSend us a textTHE LEGENDARY SCOTT GUTHRIE first took his Harley motorcycle to the Bonneville Salt Flats in 1973. He was hooked after setting a record and getting to experience the spirit of land speed racing through fellow racers. He came back the following year with great success. He had even more success when he switched to a Yamaha that he brought out in 1984. Scott teamed up with THE LEGENDARY JIM BURKDOLL and his Pink Thunder Streamliner to get into the Bonneville 200 MPH Club. Scott continued to have a very successful land speed racing career just racking bui...
2023-08-171h 23
IMpulse - The Influencer Marketing PodcastExploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade BodyWelcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. Scott is the only member to achieve Influencer Top 50 for three years in a row. He also sits on the advisory board of the Influencer Marketing Show and on the editorial board for Talking Influence and Influence Magazine. Join them as they:Explore the growth of influencer ma...
2023-04-1834 min
Detailing Down Under PodcastCeramic Pro Australia with Scott FernOn this episode we catch up with Scott Fern the distributor for Ceramic Pro Australia. Scott has definitely seen the birth of Ceramic Coatings come to life in Australia all those many years ago. Which then gave him the knowledge to bring an iconic brand like Ceramic Pro to Aus. Another great story as always.
So grab the polisher or a beer and enjoy this one. Thanks for listening.
Don't forget to share, subscribe and rate our episodes from where ever you listen to it. Help share the Aussie love for Detailing.
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2023-02-201h 16The Influencer Marketing LabVerity Park founder of TBH Talent talks creatorsEpisode 48 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Verity Park, founder and CEO of TBH Talent and TBH Community. We discuss Verity's move from Gleam to start up two businesses: one nurturing emerging talent, the other working with established creators.We talk TikTok Shop and also explore the d...
2022-11-2928 min
Podcast Archives - Microsoft Cloud IT Pro PodcastEpisode 304 – Coming down from the Ignite highIt is Techtober and we’re fundraising for Girls Who Code. Go to https://give.girlswhocode.com/msclouditpro and donate today to help ensure girls continue to have access to our educational experiences, programming, and incredible sisterhood. Because when you teach a girl to code, she’ll change the world.
In Episode 304, Ben and Scott catch up some news from Ignite, talk about the announced retirement of the Azure Service Manager (classic) APIs, some upcoming breaking changes to the Azure CLI and Azure PowerShell, and then get a little ranty as they talk about the Office –> Microsoft rebran...
2022-10-2037 min
Microsoft Cloud IT Pro PodcastEpisode 304 – Coming down from the Ignite highIt is Techtober and we're fundraising for Girls Who Code. Go to https://give.girlswhocode.com/msclouditpro and donate today to help ensure girls continue to have access to our educational experiences, programming, and incredible sisterhood. Because when you teach a girl to code, she’ll change the world.
In Episode 304, Ben and Scott catch up some news from Ignite, talk about the announced retirement of the Azure Service Manager (classic) APIs, some upcoming breaking changes to the Azure CLI and Azure PowerShell, and then get a little ranty as they talk about the Office --> Microsoft rebranding that was re...
2022-10-2037 minThe Influencer Marketing LabIan Forrester of DAIVID on effective influencer marketing measurementEpisode 47 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Ian Forrester, founder and CEO of DAIVID, an advertising research company building a ‘house of influencer insight’ proposition. We discuss influencer marketing's WHAT metrics of impressions, reach, likes, shares, comments, site visits and sales and then we explore why these should be augmented with the WHY metrics of attention, emotions and m...
2022-09-3037 minThe Influencer Marketing LabAbha Gallewale, global social strategy manager at ASICS talks sport creatorsEpisode 46 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Abha Gallewale, global social strategy manager at sportswear brand, ASICSIn this episode we: Discuss how ASICS puts athlete sponsorship contracts together which take into consideration content quality, not just medals wonConsider the importance of ASICS's brand values guiding the sportswear firm Explore measuring return on investment for the at...
2022-09-2132 minThe Influencer Marketing LabCatherine Yeo discusses her new book: The Creator RevolutionEpisode 45 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Catherine Yeo - creator and author of new book - The Creator Revolution: How Today’s Creative Talents Are Shaping Our TomorrowIn this episode we discuss the seven characteristics of a creatorexamine Wikipedia's guidelines around notability and why this leads to fewer creators benefitting from their own Wikipedia pag...
2022-07-2741 min
Keep The Dream Flowing - Celebrating the History of Woodstock 1969Episode 76 – Arlo Guthrie and Beyond with Bob Arkin! (part two)It’s gonna be May! Indeed it is May, and here at KEEP THE DREAM FLOWING, it’s time to kick off this month with another new episode! Our guest this time is BOB ARKIN, jazz bassist extraordinaire and the man who held down the bottom end for ARLO GUTHRIE at Woodstock! Bob has had a lengthy and varied career and takes from point A to point Z and beyond! This is the second part of an exciting two-part episode. There is no doubt that you will love this one!
2022-05-111h 19
Keep The Dream Flowing - Celebrating the History of Woodstock 1969Episode 75 – Arlo Guthrie and Beyond with Bob Arkin! (part one)It’s gonna be May! Indeed it is May, and here at KEEP THE DREAM FLOWING, it’s time to kick off this month with another new episode! Our guest this time is BOB ARKIN, jazz bassist extraordinaire and the man who held down the bottom end for ARLO GUTHRIE at Woodstock! Bob has had a lengthy and varied career and takes from point A to point Z and beyond! This is the first part of an exciting two-part episode. There is no doubt that you will love this one!
2022-05-051h 19The Influencer Marketing LabCreator Lucy Edwards on ditching tokenism from influencer marketing campaignsEpisode 44 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Lucy Edwards blind broadcaster, content creator and star of those shampoo ads on the telly boxIn this episode we:Explore what makes an authentic collaboration between brand and influencerConsider the importance of lived experience in influencer campaignsDiscuss what brands can do to make their websites accessible and their...
2022-03-3032 minThe Influencer Marketing LabArron Shepherd Goat Agency co-founder talks $100 billion industryEpisode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Arron Shepherd - serial investor, entrepreneur and co-founder of the Goat Agency the social media agency he founded in 2015 alongside Harry Hugo and Nick Cooke.In this episode weForecast influencer marketing's growth as in industry to be worth $100 billion in 2027.Look at why lack of scale has held t...
2022-03-2337 minThe Influencer Marketing LabTailify's Alan Gray talks about The Psychologist's Guide to InfluenceEpisode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Alan Gray, Senior Research Psychologist at Tailify.In this episode we discuss The Psychologist's Guide to Influence - a new handbook crammed with over 40 accessible tips designed to help marketers craft better influencer marketing campaigns by helping us spot the best...
2022-03-0931 minThe Influencer Marketing LabSedge Beswick, MD of SEEN Connects talks social shoppingEpisode 41 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Sedge Beswick Founder and Managing Director of influencer marketing agency, SEEN Connects.In this episode we talkMetaverseNFTsHow creators can future-proof long-term careersSocial shoppingHow different social media platforms fulfil different needs within the buyer journey.Check o...
2022-03-0240 minThe Influencer Marketing LabKeely Cat-Wells CEO of C Talent talks Inspiration PornEpisode 40 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Keely Cat-Wells, CEO of C Talent - an award-winning talent management company that represents high-profile Deaf and Disabled talent.In this episode we look at how influencer marketing currently represents the deaf and disabled community; we define inspiration porn and explore why it's so problematicKeeley explains why p...
2022-02-2328 min
.NET Rocks!Twenty Years of ASP.NET with Scott GuthrieAnother in the series of twenty years of .NET, this one with Scott Guthrie! Carl and Richard talk to Scott about the early days of ASP.NET, the recruiting of the ninja army of Scott Hanselman, Rob Conery, Phil Haack (and others), and much more! Scott has been part of .NET from the beginning and talks about bringing the ASP.NET web team with him when he joined the Azure group. The conversation digs into how to keep a 20-year-old product relevant, which does mean an occasional reinvention!Support this podcast at — https://redcircle.com/net-rocks/do...
2022-02-2159 minThe Influencer Marketing LabMatthew Wood talks Influencer Marketing Show, Awards and CommunityEpisode 39 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Matthew Wood Founder and CEO of PerformanceIN. the man behind the Influencer Marketing Show, The Influencer Marketing Awards, And industry publication: Talking Influence. In this episode we discuss: The uplift in entry quality for the influencer marketing awards since they be...
2022-02-1129 minThe Influencer Marketing LabLucy Loveridge MD at YMU Social talks digital-first talent managementEpisode 38 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Lucy Loveridge, managing director at YMU SocialIn this episode: We discuss the evolution of digital-first talent managementWe look at the differences between managing traditional talent and digital-first talentI ask how talent management is professionalising as an industry?And we consider whether t...
2022-02-0228 minThe Influencer Marketing LabJo Burford talks creators, connections & communityEpisode 37 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Jo Burford Global Director of Creators at Aaqua. Prior to Aaqua Jo's worked at Talenthouse, Twitter, and Whalar. In this episode we discuss:lessons learned over a decade working in the industryCommon myths about influencer marketing - and how to d...
2022-01-2644 minThe Influencer Marketing LabBEYONDinfluence's Jeanette Okwu talks global influencer marketingEpisode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Jeanette Okwu the Founder and CEO of BEYONDinfluence, a Berlin headquartered influence & brand ambassador marketing agency.In this episode we discuss:Why global strategies need to be sufficiently rigid to produce consistent results whilst flexible enough to accommodate local nuances. J...
2021-12-1731 min
Winfluence - The Influence Marketing PodcastThe Influencer Marketing Trade Body, Industry Trends & More With Scott GuthrieIf you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He’s also been named one of Talking Influence’s Top 50 people in the industry, which is an annual recognition, but he’s been on it probably every year they’ve done it.Scott consults, but he also is a frequent host of the Influencer Marketing Show, also a Talking Influence prod...
2021-12-0937 minThe Influencer Marketing LabCMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims CodeEpisode 35 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Cecilia Parker Aranha, Director of Consumer Protection at the UK’s Competition and Markets Authority.In this episode we discuss:The aims of the Green Claims CodeWhat points it coversHow it affects brands, influencer marketers and creatorsThe vertical sectors the CMA may prioritise Nex...
2021-12-0823 minAzure FridayLooking at Azure yesterday, today, and tomorrow with Jason ZanderJason Zander, executive vice president of the Azure Team joins Scott Hanselman to celebrate the 8th anniversary of Azure Friday. In this special crossover episode with Hanselminutes, they reflect on Azure's history and Jason's career at Microsoft during that timeframe. Chapters 00:00 - Introduction 01:13 - Jason's history at Microsoft 08:25 - Microsoft's evolution 10:44 - Cloud before the cloud 19:38 - Developers as execs 23:03 - Azure today 25:25 - Looking forward 30:33 - Wrap-up Recommended resources Hanselminutes Podcast 63 - Scott Guthrie and Jason Zander on Silverlight New Team, New Challenges (Jason Zander's blog) Microsoft Quantum Create a free account (Azure)
2021-11-1200 minAzure Friday (Audio)Looking at Azure yesterday, today, and tomorrow with Jason ZanderJason Zander, executive vice president of the Azure Team joins Scott Hanselman to celebrate the 8th anniversary of Azure Friday. In this special crossover episode with Hanselminutes, they reflect on Azure's history and Jason's career at Microsoft during that timeframe. Chapters 00:00 - Introduction 01:13 - Jason's history at Microsoft 08:25 - Microsoft's evolution 10:44 - Cloud before the cloud 19:38 - Developers as execs 23:03 - Azure today 25:25 - Looking forward 30:33 - Wrap-up Recommended resources Hanselminutes Podcast 63 - Scott Guthrie and Jason Zander on Silverlight New Team, New Challenges (Jason Zander's blog) Microsoft Quantum Create a free account (Azure)
2021-11-1200 minThe Influencer Marketing LabBeckii Flint of Pepper Studio talks hate followersEpisode 34 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Beckii Flint, co-founder of Pepper Studio a boutique influencer marketing agencyIn this episode we discuss:How the two-year-old startup won two golds at the recent Influencer Marketing AwardsPepper Studio's influencer marketing ethosKid-fluencers and the need for their better protectionThe largely unreported phenomenon of hate followers and the devastating...
2021-07-2938 minThe Influencer Marketing LabChris Stokel-Walker discusses his new book: TikTok BoomEpisode 33 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Chris Stokel-Walker, technology journalist and author of TikTok Boom: China’s Dynamite App and the Superpower Race for Social Media - which is published today - provided, of course, you're listening to this podcast on upload day 22 July 2021.In this episode we:Compare TikTok's disruption of the social media sp...
2021-07-2247 min
Dream Big with Big DreamersInterview with Susan Guthrie: Embracing Change“The greatest discovery of all time is that a person can change his future by merely changing his attitude” -Oprah
Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. She has personally operated on a fully online basis as a family law mediator for several years and currently works with clients throughout the country and the world.
Susan founded Learn to Mediate Online in order to help fellow mediators and professionals to ethically and efficiently inte...
2021-07-0931 minThe Influencer Marketing LabPhilip Brown talks Offset: Formula E's new creator collectiveEpisode 32 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Philip Brown, influencer marketing manager at Formula E the first sport to have a certified net zero carbon footprint since inception.In this episode we discuss:The sport of Formula E and where in the world you can go to...
2021-06-1748 minThe Influencer Marketing LabYusuf Özdalga of QED Investors explains how to fund the creator economyEpisode 31 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Yusuf Özdalga, partner at QED Investors a venture capital firm specialising in fintech.In this episode we discuss:How the next wave of the creator economy is being fundedWhat creator banking is How embedded finance might enable any company or even an...
2021-06-0930 minThe Influencer Marketing LabKara Peach talks Genfluencer and social responsibilityEpisode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Kara Peach, co-founder of Genfluencer a South African-based influencer marketing agency that places social good at its heart.In this episode we discuss:Why Genfluencer is different as an influencer marketing agencyHow the company puts meaning and money into Corporate Social...
2021-05-2725 minThe Influencer Marketing LabGymshark's Calum Watson talks about building a 100-year brandEpisode 29 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Calum Watson Global Partnerships Director at Gymshark the £1 billion sportswear and accessories firm.In this episode we discuss:What it means to be a human-to-human brandHow the company pivoted its influencer content strategy when its core customers were suddenly unable t...
2021-05-1924 minThe Influencer Marketing LabOgilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazyEpisode 28 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Imogen Coles, Influence Programme Director at Ogilvy and an influencer in her own right going under the name One Slow Sunday.In this episode we discuss:How long term partnerships with influencers typically drive cost efficiencies. This includes reducing billable hours which can then be reinvested into data management...
2021-05-1240 minThe Influencer Marketing LabBecky Owen Facebook's head of branded content talks social commerceEpisode 27 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Becky Owen Head of branded content for Facebook across Europe, the Middle East and Africa. In this episode we discuss:Social commerce and how important shoppable integration is to Facebook and to InstagramHow Facebook has helped small business adapt to the new reality of being unable to trade physically d...
2021-05-0529 minThe Influencer Marketing LabExploring Gifta: the brand-to-influencer gifting logistics companyEpisode 26 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with friend-of-the-show Mark Dandy. Mark talks about Gifta. His company which makes it easy for firms to pair up their brands with the most appropriate influencers for gifting outreach campaigns. Think of it as Birchbox meeting an influencer haul.Apologies for the sound quality Mark sounds as though he's recording whilst...
2021-04-2242 min
The Orlagh Claire Podcast6. A Deep Dive Into the World of Influencer Marketing with Scott GuthrieThis week I was very lucky to be in conversation with influencer marketing expert, Scott Guthrie. Scott has been a mentor-of-sorts for myself over the past number of years and a fountain of knowledge and advice when it comes to influencer marketing.
I was very excited to get Scott on the podcast and to pick his brains and ask for his opinions on topics such as ads on social media, influencer houses, young people aspiring to be social media stars, the term 'influencer' and how the media portray influencers and a host of other influencer topics.
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2021-04-0831 minThe Influencer Marketing LabCharlotte Williams talks influencer pricingEpisode 25 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Charlotte Williams, founder of SevenSix Agency an influencer marketing agency with a focus on diversity and inclusion. In this episode we discuss:Lifting the Lid: The Influencer Pricing Report The sweet spot in terms of follower count to payment ratioHow many nano influencers remain unpaid in brand collaborationsWhy many cr...
2021-04-0842 minThe Influencer Marketing LabTom Augenthaler talks B2B influencer marketingEpisode 24 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Tom Augenthaler founder of 551 Media LLC and a B2B influencer marketing pioneer.In this episode we discuss:How B2B Companies can outflank competitors through working with InfluencersHow R&D departments can work with influencers to see how their products will be used 'in the wild'Some of the...
2021-03-3140 minThe Influencer Marketing LabFrom YouTube Microcelebrity to Mainstream Star with Dr Kathryn MurphyEpisode 23 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Dr Kathryn Murphy from Sheffield Hallam University.In this episode we discuss:Kathryn's PhD charting Joe Sugg's rise from YouTube microcelebrity to mainstream starHow his model to success could be used as a template for other influencers to followThe importance of authenticity, self-branding and networking We ask can authenticity b...
2021-03-2437 minThe Influencer Marketing LabTalking TikTok music with Emma Harman President of Whalar, EMEAEpisode 22 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Emma Harman, President of Whalar for EMEA. Whalar is a global award-winning technology-powered influencer agency that recently became a badged partner of TikTok. In this episode we discuss:Key advice for brands wanting to build successful and relevant TikTok influencer marketing strategiesThe differences between Instagram creators and TikTok creatorsWhy t...
2021-03-0230 minThe Influencer Marketing LabProfile of Happy Yolk, & the Egg that cracked InstagramEpisode 21 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation - Chris Godfrey and Alissa Khan-Whelan of Happy Yolk - an integrated social, PR and design agency. Chris and Alissa are also two-thirds of the EggGang who alongside C.J.Brown knocked Kylie Jenner off her perch as the most liked picture on Instagram when in January 2019 they posted a picture of...
2021-02-2440 minThe Influencer Marketing LabProfile of Dominic Smales & the future of social talentEpisode 20 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Dominic Smales. Dom founded Gleam Futures in 2010. Over the course of the last decade Dom, as CEO, grew his company into a multimillion-pound market leader pioneering the ‘digital first’ industry becoming synonymous with quality talent who were growing quality brands. Dom has recently exited the business to pursue new p...
2021-02-1638 minThe Influencer Marketing LabProfile of Max Osborne, co-founder of ThisThatEpisode 19 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Max Osborne, co-founder of ThisThat, an insight company, that has created a fun surveying platform that successfully engages young audiences. In this episode they discuss:Brand uplift studiesExploratory studiesThe importance of building fun when surveying Gen Z to increase engagement ratesHow when ThisThat surveys are shared on social media...
2021-02-1030 minThe Influencer Marketing LabProfile of Brendan Gahan, Partner at MekanismEpisode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Brendan Gahan, Partner and Chief Social Officer at Mekanism.In this episode we discuss:How Brendan cut his teeth selling-in Smosh as an early YouTuber dealA day in the life at Mekansim as Chief Social OfficerHow shoppable live-streaming will be a key trend within influencer marketingThe potential for Chinese-owned...
2021-02-0337 minThe Influencer Marketing LabReality TV stars versus social media influencersEpisode 17 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with friend of the Influencer Marketing Lab podcast - Mark Dandy, founder and managing director of Captivate Influence.In this episode we discuss:Influencers in DubaiThe UK government making headlines paying influencersSupply and demand factors pushing up influencer costsThe widening gulf between an influencer as a credible, trustworthy voice versus...
2021-01-2741 minThe Influencer Marketing LabProfile of Rahul Titus, head of influence, OgilvyEpisode 16 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Rahul Titus head of influence at Ogilvy.Topics discussed in this episode:Why 2020 was such a pivotal year for the influencer marketing industryThe growth of social commerce as part of an 'always on' influence planCelebrities becoming more authentic and participative on socialsWhy 2021 is the year influencer marketers should be...
2021-01-2044 min
Cloud TalkReplay: Powering Developers at Every LevelHow can businesses drive digital transformation, reduce development costs and increase overall efficiency? We revisit this "best of" episode of Cloud Talk with Scott Guthrie, EVP of Cloud + AI at Microsoft this week. Jeff and Scott discuss the shift towards low-code technology and how it's enabling people everywhere to innovate in new ways.Special Guest: Scott Guthrie.
2021-01-0438 minThe Influencer Marketing LabProfile of Cody Eastmond, senior director at Science Magic Inc.Episode 15 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Cody Eastmond senior director at Science Magic Inc.In this episode we discuss:The importance of setting clear objectives and the many nuances of an increasingly sophisticated industry. How consumers want to see themselves in brands and how influencers allow us to do that.We talk Nike, Burberry and P...
2020-12-1745 minThe Influencer Marketing LabProfile of Dr Sevil Yesiloglu and new influencer marketing bookEpisode 14 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Dr Sevil Yesiloglu senior lecturer in Advertising at London College of Communication, University of the Arts London, UK and editor of the new book ‘Influencer Marketing: Building Brand Communities and Engagement’ recently published by Routledge.In this episode we discuss:How universities are better preparing students for industry careers throug...
2020-12-1038 minThe Influencer Marketing LabProfile of Emily Trenouth head of influencer marketing at MediaComEpisode 13 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Emily Trenouth, head of influencer marketing at MediaCom.In this episode we discuss:Emily's role as internal champion of influencer marketing at Mediacom The proof points used to validate influencer marketing internally within the media agency and externally to clients Moving from a PR channel to a performance-based channel How...
2020-12-0336 minThe Influencer Marketing LabProfile of Billion Dollar Boy CEO Edward EastEpisode 12 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Edward East, co-founder and CEO of influencer marketing agency Billion Dollar Boy.In this episode we discuss:Why now is a pivotal time for the influencer marketing industry and a time to scale. The struggle to keep up with client demand and find enough skilled influencer marketersHow our industry ca...
2020-11-1940 minThe Influencer Marketing LabHow influencers are shaping popular culture with Vik Khagram of BCWEpisode 11 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Vik Khagram an Influencer Specialist at WPP-owned Burson Cohn & Wolfe (BCW).In this episode we discuss:BWC's broader view of influencers - those influential people including doctors, politicians and CEOs who sit alongside social-first Instagram famous to effect changeHow influencer marketing toolkits can assist joined-up thinking required to span gl...
2020-11-1149 minThe Influencer Marketing LabInfluencer marketing in South Africa with Anne Dolinschek of NfluentialEpisode 10 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Anne Dolinschek who heads-up South African boutique strategic influencer marketing agency Nfluential.In this episode we discuss:Influencer fraud and celebrity The maturation process for measuring ROI in South AfricaHow 1-in-3 influencers in South Africa don't sign any brand collaboration agreement and the potential reputational damage this presents for b...
2020-11-0437 min
Cloud TalkPowering Developers at Every LevelHow can businesses drive digital transformation, reduce development costs and increase overall efficiency? Scott Guthrie, Executive Vice President of Microsoft Cloud + AI, joins Jeff DeVerter on Cloud Talk, discussing the shift towards low-code technology and how it's enabling people everywhere to innovate in new ways.Special Guest: Scott Guthrie.
2020-11-0438 minThe Influencer Marketing LabDemystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad ConsultingEpisode 9 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Rupa Shah, founder and director of Hashtag Ad Consulting a firm that provides guidance and training on the advertising rules to social media and influencer marketers.The episode covers:The niche Rupa identified within the influencer marketing industry which prompted her to leave the Advertising Standards Authority after 13 yearsWhat...
2020-10-2939 minThe Influencer Marketing LabGames industry is bigger than music & movies combined but it's not a verticalEpisode 8 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Rich Keith, CEO & Co-founder of Fourth Floor an influencer marketing agency headquartered in the UK.The episode covers:Why many of the old media and marketing models no longer work in the new influencer marketing landscapeWhy agencies which focus solely on Instagram may be doing the wider industry a...
2020-10-2140 minThe Influencer Marketing LabTransparency as competitive advantage within influencer marketingEpisode 7 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Jennifer Quigley-Jones, CEO & Founder of Digital Voices, a YouTube-specialist, Influencer Marketing agency in London.The episode covers:How long term brand collaborations build consumer trust and drive sales.Why saying 'yes' to every job isn't always the best decisionThe Rolls Royce initiative which provided a step change within Jennifer's...
2020-10-1446 minThe Influencer Marketing LabVirtual Influencers and the metaverse with Dudley Nevill-SpencerEpisode 6 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Dudley Nevill-Spencer, strategy and insights director at Live and Breathe a full-service creative agency and founder of the Virtual Influencer Agency.Our discussion coversThe essence of a virtual influencer and why that essence is function dependent The metaverse - where the real world and the virtual world mix a...
2020-10-0745 min
Practical Wisdom for Leaders with Scott J. Allen, Ph.D.Dr. Kathy Guthrie - My Number One MotivatorSend us a textDr. Kathy L. Guthrie is an Associate Professor of Higher Education in the Department of Educational Leadership and Policy Studies at Florida State University. In addition to teaching, Dr. Guthrie also serves as the director of the Leadership Learning Research Center and coordinates the Undergraduate Certificate in Leadership Studies. Dr. Guthrie has authored and co-authored more than 30 refereed journal articles, six book chapters, two books, and co-edited three monographs and an additional book. The winner of multiple awards and honors, Kathy is an editorial board member of the Journal of Leadership Education and J...
2020-10-0644 minThe Influencer Marketing LabDemocratizing philanthropy with the help of influencersEpisode 5 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Stephen Ready, co-founder & CEO at Inspired - a new type of cause marketing platform that focuses on the everyday consumer as the ultimate influencerOur discussion covers:How Inspired is democratizing philanthropy by creating everyday philanthropyHits and misses of celebrity endorsementsThe importance of authentic brand/influencer relationships which resonate...
2020-10-0142 minThe Influencer Marketing LabMolly-Mae Hague: evolution of the influencer with Mark Dandy of Captivate InfluenceEpisode 4 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Mark Dandy managing director of Captivate Influence.Our discussion covers:The challenges facing small, independent influencer marketing agenciesWhy influencer marketing is sometimes the first channel to get cut from marketing budgets - and what to do about itThe importance of sharing failures as well as sharing success stories to...
2020-09-2340 minThe Influencer Marketing LabWhat 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley FriedleinEpisode 3 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Ashley Friedlein CEO & Founder of Guild and Founder of Econsultancy. Guild is a messaging app for professionals and we'll hear why Ashley believes it's an antidote to WhatsApp, LinkedIn or Facebook. Ashley Friedlein also founded Econsultancy back in 1999 as the digital marketing best practice o...
2020-09-1642 minThe Influencer Marketing LabEvolution of storytelling formats with The Fifth's, MD, Oliver LewisEpisode 2 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Oliver Lewis MD of The Fifth group - a creative and strategic influencer marketing agency and talent agency. The Fifth group is owned by and sits within News UK alongside a stable of other media businesses including The Times, Sunday Times, Wireless Radio and the Sun.The discussion c...
2020-09-0939 minThe Influencer Marketing LabThink alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim LinEpisode 1 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.After an influencer marketing news round-up Scott Guthrie speaks with Golin Dallas' EVP, Executive Director, Digital, Jim Lin about the state of the industry.The conversation covers:why micro influencers might be better reclassified as alpha consumerswhy finding the most appropriate influencers to work with is the toughest part of the influencer marketing workflowwhy not all influencer...
2020-09-0136 minThe Influencer Marketing LabInfluencer Marketing Lab trailer (short version)Podcast description: Influencer Marketing LabInfluencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure.Influencer Marketing Hub is a weekly podcast charting the influencer marketing industry. Each episode I talk with topic experts about the industry. The business, the tech, the key themes...
2020-07-0200 minThe Influencer Marketing LabInfluencer Marketing Lab trailerPodcast description: Influencer Marketing LabInfluencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure.Influencer Marketing Hub is a weekly podcast charting the influencer marketing industry. Each episode I talk with topic experts about the industry. The business, the tech, the key themes...
2020-07-0201 min