Shows
Winning in Professional ServicesThe ROI of Business Networking (WiPS #20)In this episode of the Winning in Professional Services podcast, the focus is the ROI of networking for professional firms. The discussion highlights networking as a crucial activity for growth and the difficulties quantifying its value. We address common misconceptions about short-term ROI and emphasize the importance of building long-term relationships.
Key topics include the benefits of face-to-face meetings, accessing hidden opportunities, providing advice, and the importance of building genuine connections.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect...2025-01-2140 minWinning in Professional ServicesWhat's the Secret to Making Clients LOVE You? (WiPS #19)In this episode of Winning in Professional Services, we explore the significance of client relationships and the strategies to build and maintain them. In professional services, retaining clients is crucial for growth, and we discuss how a robust onboarding process, proactive touchpoints, and thoughtful gestures can transform client interactions. We delve into the importance of documenting client information, the periodic checking of client satisfaction, and the role of personalized gifts in strengthening relationships. Additionally, we touch upon effective referral programs and how maintaining a strategic yet human approach can lead to sustained business success.
Connect on LinkedIn:
Scott Pressimone...2025-01-1427 minWinning in Professional ServicesBreaking Down Knowledge Silos - A Practical Guide for Professional Service Leaders (WiPS #18)In this episode of Winning in Professional Services, we discuss the crucial aspects of knowledge sharing within a company. We cover two main perspectives: staying informed about day-to-day operations across teams and having well-documented processes to ensure smooth onboarding of new employees. Discover strategies to manage knowledge effectively and maintain seamless operations during employee turnover.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
Timestamps:
0:00...2025-01-0740 minWinning in Professional ServicesHow to Maximize Webinar Effectiveness for Small and Mid Sized Businesses (WiPS #15)In this episode of Winning in Professional Services, we tackle the burning question: Are webinars still relevant in today's marketing landscape, especially for small to mid-sized professional services businesses? We dive into the impact of the COVID-19 pandemic on webinar popularity, share our thoughts on the enduring effectiveness of webinars, and discuss best practices for making them engaging and valuable. Join us as we explore promotional strategies, the importance of relevant topics, and how to build trust with your audience through high-quality webinar content. Tune in to learn how to leverage webinars to attract and retain clients in the...2024-12-1741 min
Made it in ThailandBuilding a Fintech Success Story in Bangkok w/ Bertrand Theaud from StatrysIn this episode of Made it in Thailand, I met with Bertrand Theaud, the founder of Statrys, to explore how he built a thriving fintech company from the ground up. Bertrand dives into the foundational decisions of setting strict work hours from 9 AM to 6 PM and creating a structured company culture aimed at preserving work-life balance. He also shares compelling anecdotes about his career switch from aviation to fintech, the importance of SEO in their marketing strategy, and why Bangkok proved to be the ideal hub for their operations. This episode is packed with valuable insights for entrepreneurs and...2024-12-121h 01Winning in Professional ServicesEmail List Building in Professional Services (WiPS #14)In this episode of the 'Winning in Professional Services' podcast, Matteo and Scott discuss the importance of building and effectively utilizing email lists as primary marketing channels for professional service companies.
They discuss the value of email as a durable communication tool with prospects and clients, the importance of list maintenance, and strategies for list building and segmentation.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps
00:00 Introduction to Building Email List...2024-12-1045 minMade it in ThailandBangkok Chef Shares His Secret to the Best New York-Style Pizza in ThailandI sat down with Chef Bing, a seasoned chef from New York now running a successful New York-style pizza restaurant in Bangkok, Thailand. Listen to Bing's fascinating journey from New York to Bangkok, his culture shock, and the challenges he faced adapting his cooking style to meet Thai tastes. We'll delve into his early career, the setbacks he experienced, and how he eventually established Chef Bing Pizza. Learn about his approach to crafting unique pizza recipes that appeal to both Thai and international palettes, his innovative business strategies, and his plans for future expansion. Whether you're a pizza enthusiast...2024-12-0546 minWinning in Professional ServicesHumanizing Your Professional Services Brand (WiPS #13)In this episode of Winning in Professional Services, we discuss the significance of humanizing your brand in a competitive market. We delve into what it means to make your company feel like a real, personable entity rather than a faceless corporation. Topics covered include showing real people and personalities, being honest and upfront, and standing for core beliefs. We also share practical strategies for humanizing your brand, such as avoiding stock photos, using videos, conducting employee interviews, and maintaining regular, face-to-face communication with clients. Join us for actionable advice on building trust, authenticity, and emotional connections with your audience.
...2024-12-0335 minMade it in ThailandNavigating Entrepreneurship in Thailand: Lessons and Insights with Manuel Ferreras MorenoIn this episode of Made it in Thailand, I had the pleasure of speaking with Manuel Ferreras Moreno, a versatile entrepreneur and high school physics teacher who co-founded Ravenwing in Bangkok. Manuel shares invaluable insights into navigating the challenges of entrepreneurship in Thailand, especially for foreigners—from tackling language barriers to understanding local regulations. He highlights his philosophy of sustainable growth and fair treatment of employees, touching on the importance of trust and ethical business practices. Tune in to discover how Raven Wing is helping businesses flourish in a unique and complex market.00:00 Introduction03:18 Transition from Ac...2024-11-2843 minWinning in Professional ServicesGenerating New Business Fast for Professional Services (WiPS #12)In this episode, we discuss actionable strategies for professional service companies needing to generate new business within a 30–60-day window. Whether you're falling short of quarterly goals or looking to quickly build your pipeline, this episode offers two key approaches that don't rely on traditional marketing tactics.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www.revpathplus.com/
⏱️ Timestamps:
0:00 - Introduction
1:04 - Common pitfalls when companies miss revenue goals
4:30 - Why marketing isn't the best s...2024-11-2636 minMade it in ThailandWhy Thailand Beats the U.S. with YouTuber Forrest LeeIn this episode of Made It In Thailand, I sit down with Forrest Lee, an American expat who's been living in Thailand for four years. Forrest shares his journey from leaving the US Army to becoming a popular YouTuber in Thailand, discussing his motivations, experiences, and the unique cultural aspects of living in Thailand. We delve into his financial strategies, the challenges of visa arrangements, and his personal life, including dating and building a community. Forrest also reflects on his family's immigrant background and his father's remarkable escape from a communist labor camp. Join us as we explore Forrest's...2024-11-211h 09Winning in Professional ServicesMaximizing Inbound Marketing Tips for Faster Results (WiPS #11)In this episode of Winning in Professional Services, we discuss the balance between inbound and outbound marketing. We emphasize the value of creating engaging content that attracts prospects (inbound) while also utilizing proactive outreach strategies (outbound). We dive into the benefits and challenges of each approach, share tips on effective content creation, and explore innovative ideas like starting a podcast or getting on stage. Learn how inbound can support outbound efforts and why having both strategies is essential for your business growth. Join us for practical insights and actionable advice on enhancing your marketing strategy.
Connect on LinkedIn:
Scott...2024-11-1935 minMade it in ThailandNavigating Immigration Challenges in Thailand w/ Mark FriedmanIn this episode of Made it in Thailand, I had the pleasure of sitting down with Mark Friedman, the managing director of Baan Thai Immigration Solutions. Mark shares his experiences navigating Thailand’s ever-changing immigration landscape and offers practical advice on setting up a business in the Land of Smiles. From visa challenges to cultural nuances, Mark's insights are essential for anyone looking to start a new chapter in Thailand. Discover the complexities and opportunities that make Thailand a unique destination for expatriates.Expanding your business in Thailand? I can help.https://www.scottpressimone.com/thailand-consultation/...2024-11-1457 minWinning in Professional ServicesSharing Pricing on Your Website (WiPS #10)In this episode of Winning in Professional Services, we discuss whether professional service firms should display pricing on their websites. We explore the benefits of price transparency, common objections, and practical ways to present pricing information. From building trust with prospects to qualifying leads more effectively, we share insights on why showing prices can be a competitive advantage. We also provide tactical advice on different approaches to displaying pricing, from calculators to scenario-based examples.
Connect on LinkedIn:Scott Pressimone: https://www.linkedin.com/in/scottalanpress/Matteo Trovato: https://www.linkedin.com/in/matteotrovato/Winning In Professional Services: https://wipspod...2024-11-1229 minWinning in Professional ServicesHow to Hire a Marketing Agency Tips for Professional Services Firms (WiPS #09)In this episode of Winning in Professional Services, we explore the hot topic of whether it's worth hiring or outsourcing to a marketing agency. We discuss the possible biases as insiders in the industry and share honest insights on the pros and cons of working with agencies. We cover scenarios when it makes sense to hire an agency, the benefits you can expect, and the limitations you should be aware of. We also provide practical tips for ensuring a successful partnership, from setting clear goals to doing thorough due diligence. Join us for a dynamic conversation aimed at helping...2024-11-0543 minWinning in Professional ServicesProductivity & Deep Work (WiPS #08)In this episode of Winning in Professional Services, we dive deep into productivity and planning strategies for marketing and business leaders. We explore how to balance deep work with the collaborative demands of leadership roles and share practical tips for maximizing productivity while maintaining team effectiveness.
Join us for an insightful discussion on how to structure your work week, manage meetings effectively, and create space for focused work while leading teams. We share practical tools, personal experiences, and actionable strategies that marketing and business leaders can implement to improve their productivity and team effectiveness.2024-10-2942 minWinning in Professional ServicesPractical Tips for Effective Video Marketing in Professional Services (WiPS #07)In this episode of Winning in Professional Services, we dive into the importance of video marketing for professional service firms. We discuss why videos enhance credibility and how they should be humanizing experiences rather than just flashy content. We cover the challenges businesses face with video production, like time and budget constraints, and offer practical tips to minimize complexity and reduce friction in the video creation process. Learn about key pages on your website where videos can make a significant impact, techniques to foster a video creation culture, and strategies to effectively distribute your videos. Join us for actionable...2024-10-2234 minWinning in Professional ServicesBottom of Funnel Content (WiPS #06)In this episode of the Winning in Professional Services podcast, we discuss the role of bottom-of-funnel content for professional service companies. We dissect the stages of the sales funnel, the importance of bottom-of-funnel focus for companies with limited budgets, and practical strategies for developing content that converts.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath: https://www...2024-10-1536 minWinning in Professional ServicesLead Qualification and Nurturing for Professional Services Firms (WiPS #05)In this episode of Winning in Professional Services, we dive into the vital topic of lead qualification for professional services firms. We discuss common problems caused by lack of a formalized process, such as finger-pointing between sales and marketing. We introduce the BANT framework (Budget, Authority, Need, Time) as a simple yet effective method for qualifying leads. We also explore the importance of increasing exposure, maintaining a CRM, and nurturing both qualified and unqualified leads. Join us for actionable insights and practical tips to ensure your firm's lead qualification process is streamlined and effective.
Connect on LinkedIn:
Scott Pressimone...2024-10-0849 minWinning in Professional ServicesStart with Strategy (WiPS #04)In this episode of the Winning in Professional Services podcast, we discuss the importance of having a well-defined marketing strategy.
We discuss common misconceptions, why many companies skip the strategy phase, and the key benefits of a solid marketing strategy, including proactive planning, targeting the right audience, and effective budget allocation.
Join us to discover how a good strategy can transform your business operations and client relations.
Connect on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
Matteo Trovato: https://www.linkedin.com/in/matteotrovato/
Winning In Professional Services: https://wipspod.com/
Growth Connect: https://growthconnect.io/
RevPath...2024-10-0154 minMade it in ThailandThailand’s Path to Energy Efficiency w/ Stuart PollingtonIn this episode of Made it in Thailand, we sit down with Stuart Pollington, co-founder of Easson Energy and owner of Smart Traffic and Smart Digital Group. Stuart shares insights from his journey from the UK to Thailand, his experiences in digital marketing, and how he ventured into energy efficiency. Discover how Easson Energy helps businesses reduce energy wastage and CO2 emissions, and learn about the importance of adapting to local cultures when doing business in Thailand. Tune in for valuable lessons on entrepreneurship, team building, and saving energy costs.00:00 Introduction03:45 Building a Career in Digital...2024-09-261h 13Winning in Professional ServicesHow to Differentiate in a Crowded Market (WiPS #03)In this episode of Winning in Professional Services, we dive deep into the critical importance of differentiation in commoditized markets. Whether you're running a law firm, an architecture firm, a marketing agency, or any service-based business, standing out is crucial. We share practical examples and strategies for identifying your edge, committing long-term, and targeting niche markets. You'll hear real-world success stories, learn about the pitfalls of dabbling, and understand the power of tackling the hard tasks other companies avoid. Join us for actionable advice to avoid becoming 'vanilla' and to future-proof your business against the competition.
2024-09-2450 minMade it in ThailandThriving in Southeast Asia's Startup Scene w/ Tim GrassinIn this episode of Made it in Thailand, I’m joined by Tim Grassin, a trailblazing entrepreneur who’s made a name for himself in the competitive startup scene of Southeast Asia. Tim reveals the strategic moves that led him to establish a successful banner business, explore offshore talent, and eventually choose Thailand as his home. We also dive into his experiences navigating the COVID-19 pandemic while running businesses in the Philippines, and his thoughts on the burgeoning fintech opportunities in the region. Don't miss this electrifying conversation that offers a wealth of knowledge for aspiring entrepreneurs.00:00 Intr...2024-09-1959 minWinning in Professional ServicesQuestions Customers Ask (WiPS #02)In this episode of the Winning in Professional Services podcast, we dive into the critical questions that clients often ask before engaging with a professional service company. We explore three fundamental questions: "What's in it for me?", "Do I like and trust this company?", and "How do I get started and what happens next?". We share insights on how to clearly communicate the benefits of your service, build trust through specialized understanding and transparent communication, and outline the onboarding process to set clear expectations. Join us for practical advice on enhancing client relations and successfully closing deals in the...2024-09-1727 minMade it in ThailandEmpowering Graduates and Improving Job Market Fit w/ Simon BirkettIn this episode of Made it in Thailand, Simon Birkett joins me to discuss his remarkable career transition from commercial property to becoming a tech innovator in Thailand. Simon’s work with digital mapping revolutionized urban planning in Bangkok and even played a role in a U.S. presidential reelection campaign. Listen in as Simon reveals the highs and lows of doing business in Thailand, from initial setbacks to groundbreaking successes, and his current passion project focused on empowering young professionals.00:00 Introduction00:36 Meet Simon Birkett: From London to Thailand01:22 Simon's Early Life and Ca...2024-09-121h 25Winning in Professional ServicesHiring Strategies for Professional Services (WiPS #01)In the inaugural episode of the Winning in Professional Services podcast, Matteo Trovato and Scott Pressimone discuss the often-overlooked dangers of hiring employees at below-market rates. They cover three primary pitfalls: not hiring soon enough, compensating below market rate, and creating hybrid roles. Sharing their own experiences and observations, they provide practical advice on setting a realistic budget, prioritizing hires, and avoiding common hiring mistakes. They also touch upon the importance of transparent job descriptions and considering performance-based compensation structures to attract top talent.
Connect with Scott and Matteo on LinkedIn:
Scott Pressimone: https://www.linkedin.com/in/scottalanpress/
...2024-09-0657 minMade it in ThailandCreativity and Functionality in Design w/ Jirawat "Kao" TariyaIn this episode of Made it in Thailand, Jirawat "Kao" Tariya takes us through his inspiring path from studying animation in Chiang Mai to becoming a prominent web and UI designer in Bangkok. Kao reveals how critiquing everyday designs fueled his passion and how his problem-solving skills set him apart in a fast-paced industry. Listen in as he discusses striking the balance between a familial work atmosphere and professional boundaries, and provides insights for aspiring designers and business professionals alike.2024-08-2944 minMade it in ThailandNavigating Market Research in Southeast Asia w/ Nick BernhardtIn this episode of Made it in Thailand, I sit down with Nick Bernhardt, founder of a market research and business intelligence company in Thailand. Nick opens up about his 12-year journey in Thailand, the challenges and triumphs of learning the Thai language, and the unexpected path that led him to start his own business. We delve into the nuances of Thai market research, the intricacies of establishing a company under the Treaty of Amity, and the economic shifts in the region.00:00 Introduction01:31 Journey to Thailand: Language and Lifestyle02:26 Challenges of Learning Thai03:32 Fluency...2024-08-151h 17Made it in ThailandLessons from Growing a Marketing Agency in Thailand w/ Jan RohwederIn this episode of Made it in Thailand, I sat down with Jan Rohweder, founder of Marketing Bear, a successful digital marketing agency in Bangkok. Jan shares his incredible journey from Germany to Thailand, initially planning for a short stay but ending up building a life and career there. We delve into the challenges he faced in business, his key moments of success, and his involvement with the Australian Thai Chamber of Commerce. Additionally, Jan discusses the balance between business and family life, offering insights on raising a child in Thailand and the importance of work-life balance. Join us...2024-08-011h 28
The Agency HourHow Fractional CMOs Drive Success with Scott PressimoneIn this episode of The Agency Hour Podcast, join Troy as he chats with Scott Pressimone, Fractional CMO and Founder of GrowthConnect. Scott is an expert in strategic marketing leadership, helping businesses elevate their marketing efforts through fractional CMO services. He provides agencies with the guidance they need to streamline operations and deliver exceptional results to their clients.
Scott’s company, GrowthConnect, excels in offering fractional CMO services that provide high-level strategic expertise at a fraction of the cost of a full-time executive. Today, we dive into the transformative power of fractional CMOs and the strategies for le...2024-07-1945 minMade it in ThailandLeading with Agility and Purpose w/ Joana Button and Damian SuttonIn this episode of Made it in Thailand, I had the pleasure of speaking with Joana Button and Damian Sutton, a power duo who moved from Australia to Thailand and successfully established thriving businesses. Joana shares her transition from the travel industry to founding Simple Scalable Solutions and the Scalify platform, while Damian delves into his passion for Agile methodologies and his role as a technology leader. Together, they discuss the challenges of cultural adaptation, the importance of data-driven decision-making, and their mission to simplify technology for small businesses. Join us for a compelling conversation filled with insights, experiences...2024-07-111h 31Made it in ThailandWriting Quality Content for SaaS Startups w/ Ryan FarleyIn this episode of Made it in Thailand, I had the pleasure of chatting with Ryan Farley, a seasoned content creator who made the leap from a lobbying job in Washington D.C. to co-founding a successful content agency in Thailand. Tune in to hear Ryan's journey, his challenges with writing quality content for SaaS startups, and his insights into the nuances of client relationships. Dive into the world of freelancing, marketing strategies, and the rewards of working with startups in this engaging conversation.00:00 Introduction02:14 The Journey Begins: Hitchhiking and Adventures10:19 Settling in Thailand: Teaching...2024-06-271h 28Made it in ThailandFrom England to Bangkok: Success in Sales w/ Adam PorteousIn this episode of Made it in Thailand, I met with Adam Porteous, a dynamic professional who transitioned from journalism to marketing and sales, ultimately finding his place in Thailand. Adam shares his journey from playing collegiate soccer in the US to becoming the head of sales for a marketing agency in Bangkok. Discover the challenges he faced, the pivotal decisions that shaped his career, and why he believes Thailand is a catalyst for success. Tune in for an engaging conversation filled with insights, anecdotes, and valuable advice for aspiring expats.00:00 Introduction00:30 Adam's Story: From a...2024-06-201h 03Made it in ThailandCultivating Strong Teams with Real Relationships w/ Tim KelseyIn this episode of Made it in Thailand, I met with Tim Kelsey, the Managing Director of Pronto Marketing. Tim shares how Pronto fosters a distinct company culture through activities that blend work with fun and develop authentic employee relationships. We discuss the critical role of communication and assertiveness in their hiring practices and the significance of balancing professional and personal life. If you're an entrepreneur or simply curious about what makes a company thrive in Thailand, this episode provides essential insights and actionable advice from someone who made it happen. Dive in to learn more about Tim's journey...2024-06-1348 minMade it in ThailandBuilding Professional Networks in Bangkok w/ Pierre-Emmanuel MolIn this episode of Made It In Thailand, Pierre-Emmanuel Mol delves into his decade-long journey of living and working in Thailand, offering a firsthand account of the country's unique medical practices, vibrant sports culture, and essential tips for networking in Bangkok's closely knit business community. Pierre shares his personal experiences, from transitioning between countries to embracing fatherhood and navigating the local healthcare system. Tune in to hear invaluable insights about making a successful move to Thailand and building a fulfilling life in a culturally rich and dynamic environment.00:00 Introduction01:37 US to Southeast Asia03:12 Move to...2024-06-0747 minMade it in ThailandSucceeding as a Digital Marketer in Thailand w/ Matteo TrovatoIn this inaugural episode of Made it in Thailand, I spoke with Matteo Trovato, a digital marketing and SEO expert who left his life in Europe in search of sunnier skies and greater happiness in Thailand. We discussed Matteo's transformative journey—how he moved from considering Latin America to finally settling in Bangkok despite cultural and linguistic challenges. As someone who's thrived against the odds, Matteo’s story is both inspiring and informative for anyone considering a major life change. 00:00 Introduction01:41 Choosing Asia Over Latin America: A Cultural Leap02:40 First Impressions and Explorations in Thailand04...2024-05-261h 02
The $5 Million MilestoneCreating a Minimum Viable Marketing Team for Sustained Growth w/ Scott Pressimone [Episode 2]Welcome to the second episode of the $5M Milestone Podcast where we dig into the intricacies of scaling a business to reach $5,000,000 in annual revenue.This week, our hosts, Matteo Trovato and Pierre Mol, engage in a dynamic conversation with Scott Pressimone, a founding member of GrowthConnect.io, to discuss internal marketing accountability, and the balance between outsourcing and in-house marketing efforts.In this episode you will learn:- The importance of internal marketing accountability for organizations looking to grow.- The concept of a "minimum viable marketing team" and its importance in...2024-04-0242 minThe $5 Million MilestoneCreating a Minimum Viable Marketing Team for Sustained Growth [Episode 2]Welcome to the second episode of the $5M Milestone Podcast where we dig into the intricacies of scaling a business to reach $5,000,000 in annual revenue.This week, our hosts, Matteo Trovato and Pierre Mol, engage in a dynamic conversation with Scott Pressimone, a founding member of GrowthConnect.io, to discuss internal marketing accountability, and the balance between outsourcing and in-house marketing efforts.In this episode you will learn:- The importance of internal marketing accountability for organizations looking to grow.- The concept of a "minimum viable marketing team" and its importance in...2024-04-0242 min