Shows
Mortgages and More: Building Relationships Beyond the TransactionMortgages & More w/ Scott SchangShow Notes for Scott Schang's Podcast Episode:
Welcome back to "Mortgages and More," your ultimate source for the latest insights in the mortgage industry. In this exciting episode, we're joined by the brilliant Scott Schang, who shares his mastery of ChatGPT and how it can revolutionize the way loan officers operate in the modern era. As we continue our 30 in 30 series, Scott's expertise in AI and his chapter in our book, titled "Rethink Everything To Be a Next Generation Loan Officer," take center stage.
Scott dives deep into the world of artificial intelligence and its...
2024-01-1409 min
People Places PlanetGoverning for Sustainability: A Conversation with Scott Schang and John DernbachThe United Nation’s Sustainability Development Goals (SDGs) are 17 integrated goals that address global challenges, including those related to poverty, inequality, climate change, the environment, peace and justice. Advancing the SDGs in the US would help to make the US a better place for all. In this episode, host Sarah Backer is joined by editors John Dernbach and Scott Schang to discuss their ELI Press-published book, Governing for Sustainability. The book provides a detailed set of recommendations for federal, state, tribal, territorial, and local governments, as well as the private sector and civil society organized around the SDGs. Scott an...
2023-12-0629 min
The Impact BluePrintAI Mastery in Mortgage: Insights from Scott SchangJoin me, Dave Brown, in an exciting discussion with Scott Schang, a trailblazer in applying Artificial Intelligence in the mortgage industry. Scott, known for demystifying complex AI and financial concepts, shares how this technology is revolutionizing the work of mortgage loan officers and sales professionals.
Dive into the practicalities of AI in enhancing client communication and prospecting efficiency. Plus, get a sneak peek into Scott's popular weekly Q&A sessions. This episode is packed with actionable insights, offering you at least 2-3 implementable strategies to elevate your business.
Tune in for a session full of...
2023-11-1436 min
Mortgage InfluencersEpisode 103: Revolutionizing the Mortgage Landscape with AI - Featuring Scott SchangIn this enlightening episode of the Mortgage Influencers Podcast, we sit down with Scott Schang, a visionary in the mortgage industry, to explore the transformative power of Artificial Intelligence (AI) in revolutionizing mortgage businesses. Join us as Scott delves into innovative strategies for integrating AI into everyday practices to enhance accuracy, efficiency, and customer service. Whether you're looking to streamline your loan origination process, improve risk assessment with predictive analytics, or personalize customer interactions with intelligent automation, this episode is packed with insights that will propel your business into the future. Tune in to Episode 103 to discover how you...
2023-11-0932 min
The Lendsetter ShowMortgage Content Creation: Action Through Education with Scott Schang | EP 17In this episode, we sit down with Scott Schang, seasoned mortgage professional and founder of FindMyWayHome.com, as he shares his expertise on a critical topic for loan officers: the art of crafting content that truly resonates with today's digital-savvy consumers. Scott dives deep into the dynamics of modern content creation, invaluable tips, and how it can enhance a mortgage originator’s reach, engagement, and ultimately, their success. Resources Mentioned:Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - https://amzn.to/3Z4M7UmNO B.S. Series by Dan Kennedy: ht...
2023-09-1853 min
Second Opinion Loan Officer PodcastServant Leadership Sales Strategy with Andrea MaiSales, they say, is a numbers game. But what happens when the numbers no longer add up? That's how many feel in the mortgage industry today.
Andrea Mai is a good friend of mine and a wonderful human being with a servant's heart. In this video, we talk about how to lead with your humanity and serve others through education and empowerment.
Andrea has written two books, The Calm Homebuyer's Guide & Workbook and The Calm Home Seller's Guide & Workbook, to bring down the tension and stress that can be associated with buying or selling a home.
We share servant...
2023-08-0441 min
Loan Officer Life: Hustle, Heart and HomeownershipFintech Fridays w/ Scott Schang, Founder, Find My Way HomeOn today's Fintech Fridays #podcast, Brian Vieaux, CMB Vieaux discusses with Scott Schang, Founder of FindMyWayHome.com, the short and long-term business opportunities for loan officers who build their database. Scott shares his tips for market-proofing your business by building relationships with first-time homebuyers who are early in their homebuying journey or who've been turned down by other lenders.
2023-06-2531 minSecond Opinion Loan Officer PodcastNew Home Adventure: A Unique Children's Book for Moving Families with Ginger BellDiscover the brilliant strategy behind "New Home Adventure," a children's book designed to help families navigate the emotional journey of relocating.
In this episode, I interview author Ginger and discuss how the book can be an effective marketing tool for mortgage professionals and real estate agents.
"New Home Adventure" features two heartwarming stories about families adapting to change in a new place and is packed with engaging activities encouraging conversation about moving to a new home.
The book can be co-branded, making it a perfect tool for building relationships with clients and referral partners. Learn how this innovative approach...
2023-05-0526 minSecond Opinion Loan Officer PodcastChatGPT Mortgage Strategies: Turning First-Time Homebuyers into Mortgage Ready ProspectsHelping First-Time Homebuyers on the journey toward homeownership is the topic of this video with Brian Vieaux from Finlocker.
We will use ChatGPT to create a Facebook Ad and follow-up campaign that drives future homebuyers to a Finlocker account for nurturing until they are ready to buy.
We show you step-by-step how we created:
3 Options for Facebook Ad Headlines (with emojis)
3 Options for Facebook Ad Copy (with emojis)
5 Email autoresponder sequence designed to engage
3 Text series to support the email campaign
This was really eye-opening to go through this exercise with Brian. I...
2023-03-0932 minSecond Opinion Loan Officer PodcastCreating Homeowners with Brian Vieaux - FinLockerBrian Vieaux, president of Finlocker, is my guest on this episode of the Second Opinion Loan Officer Podcast. Brian joins me to discuss the best strategies to survive and thrive in a rising-rate market.
Primarily, we're talking about how to nurture early-entry homebuyers and how to get them on a path to mortgage readiness using tools like Finlocker.
In this conversation, Brian and I talk about building your pipeline with first-time and early-entry buyers so that you can build trust and earn their business once they are ready
Being conscious of this opportunity is...
2023-03-0741 minSecond Opinion Loan Officer PodcastServing Veterans with Educational Content - VA Video Planning Guide - Marshall SparkmanMarshall Sparkman, the co-author of the newly released - VA Home Loan Video Planner, sits down with me to share his story and how he serves Veterans, loan officers, and Realtors through educational content. Marshall's "content" comes in the form of videos, blogs, live classes, books, and more
If you've never heard of Marshall Sparkman, it's probably because you're not a Veteran in Tennessee. Marshall is a mortgage loan officer, Veteran, educator, and serious content creator.
Marshall is the definition of Servant Leadership. Marshall shares his journey from the military to stumbling into the mortgage bu...
2023-03-0233 minSecond Opinion Loan Officer PodcastMy ChatGPT Mortgage Video Content ExperimentIn this YouTube video, we explore the world of artificial intelligence and how it's revolutionizing the mortgage industry's marketing efforts.
We delve into the specifics of one of the most interactive and interesting AI-powered copywriting tools out there, ChatGPT.
This tool is optimized for dialogue and trained to interact with you in a conversational manner, making it possible to remember past questions and build on them for deeper insights.
We explain how this tool is essentially an interactive search engine that compiles existing data to create smart algorithms that optimize language models.
Wh...
2023-02-2836 minSecond Opinion Loan Officer PodcastConversation Automation with Jason Perkins of BonzoConversation automation is an essential function that needs to be part of your consumer-direct tech stack.
This is a great conversation with Jason Perkins, co-founder of Bonzo that covers many tips, tricks, and strategies using conversation automation
When anyone asks me what the best CRM is, my usual response is, "the one you use." If you do not use one, I recommend you start with a company like Bonzo.
This conversation between Jason and I focuses on using automation and customization to maximize contact and conversion with new consumer direct leads and past cl...
2023-02-2850 minSecond Opinion Loan Officer PodcastMortgage Leadership & Business Building Content IdeasCreating content for the specific purpose of growing your business is the topic of today's episode.
We'll talk about how Leadership and Business Building videos can be used to grow your production, team, or referral relationships.
Topics covered include:
- Being the Rainmaker for your team
- Recruiting to build your team
- Building and deepening Realtor relationships
- and more!
Lot's of great ideas in this episode for building your business in this challenging market.
BONUS: Ginger & Carl's Leadership Video Planner - https...
2023-02-2834 minSecond Opinion Loan Officer Podcast2023 Growth Strategies and Geek Out Session with Jason Frazier2023 growth strategies are the topic, and Jason Frazier is one of my favorite marketing thought leaders in mortgage and real estate.
This conversation also blossomed into quite a geek-out session, as is often the case when we get on a call.
I hope you pick at least one or two good nuggets out of this conversation. In this episode, we discuss marketing strategies that are working in 2023.
As EVP of Growth at LeadPops, Jason shares two exciting things that have just been recently rolled out (February 2023):
LFG Newsletter...
2023-02-2851 minSecond Opinion Loan Officer PodcastCause Based Content for the Greater GoodCause-based content is something that I really care about. It is literally using your power to create content for the greater good.
In this episode, I want to introduce you to the importance of using your content-creating superpowers without expecting anything in return.
That does not mean you will not grow your business using this strategy. To the contrary, you are building your brand, values, and "your why."
------------------------------------------------
Future Proof Your Pipeline as a Video Content Rainmaker - https://MLO.Expert
Schedule a discovery call with me - https://calendly.com/scottschang/pod...
2023-02-2826 minSecond Opinion Loan Officer PodcastMastering the Art of Public Relations for Mortgage Loan Officers: Tips from Industry Expert Rick GrantAs a Mortgage Loan Officer, thought leadership and public relations opportunities could be one video content topic away.
Rick Grant is a long-time Mortgage Industry Journalist, and today helps mortgage professionals become known as thought leaders, making them a source of information for reporters looking for a quote or input.
This was an enjoyable interview because I struggle with being the center of attention. Believe it or not, I'm actually very introverted.
Geeking out with Rick in this episode taught me a lot about my beliefs about "putting yourself out there," as well a...
2023-02-2841 minSecond Opinion Loan Officer PodcastAttract the Loans You Love - Capitalizing on Your Loan ExpertiseLoan Expertise Niches include Loan Programs, Loan Guidelines, and Loan Products. This kind of content highlights your superpowers, expertise, and experience.
A Niche Loan Program is a loan program that is unavailable to all consumers under all circumstances. Examples of Niche Loan Programs are:
- VA Loans
- USDA Loans
- Reverse Mortgages
- Rehab or Construction Loans
- Non-QM Loans
A Niche Loan Guideline example might be income guidelines for traveling nurses or qualifying for a mortgage with income-based student loans.
A Niche L...
2023-02-2823 minSecond Opinion Loan Officer PodcastStudent Loan Mortgage Solutions - Qualifying More Borrowers with LoanSenseQualifying for a mortgage with a student loan in an income-based repayment plan is a significant hurdle for thousands of consumers that don't think they qualify for a mortgage today.
In this interview with LoanSense CEO Catalina Kaiyoorawongs. Catalina's journey from affected consumer to CEO of LoanSense is inspiring and a powerful new strategy for you to help borrowers with student loans qualify for a mortgage.
Our income-based repayment content on FindMyWayHome.com has attracted more than 164,000 unique pageviews since 2016.
This is an easy way to pick up extra deals from Realtors that h...
2023-02-2734 minSecond Opinion Loan Officer PodcastMayorism - A Hyper Local Content Marketing StrategyHyper Local Marketing is all about owning all content about every aspect of your community...at least as much as humanly possible.
Consider this thought experiment: What would your business look like if you run it like you were running for Mayor of your community?
This question puts a whole new spin on prospecting. Shaking hands and kissing babies is nothing more than building a prospecting database.
Creating content about the community reminds your "constituents" who you are and that you care about the community.
Using your content marketing chops to pr...
2023-02-1133 minSecond Opinion Loan Officer PodcastWhat Does it Mean to Be a Mortgage Influencer? Guest: Ginger BellGinger Bell is a legend in the mortgage world regarding education, content marketing, video, and being a mortgage influencer.
It was my immense pleasure to join my friend in a fantastic conversation about what a mortgage influencer is and how you can become one yourself. Just get started!
The good news? We're all here to help! I hope you enjoy this conversation as much as I did.
------------------------------------------------
Future Proof Your Pipeline as a Video Content Rainmaker - https://MLO.Expert
Schedule a discovery call with me - https://calendly.com/scottscha...
2023-02-1043 minSecond Opinion Loan Officer PodcastDemographic Niche - Work With Your Favorite ClientsA Demographic Niche helps you focus your content on the clients you consider your "favorite" people to help.
Whether you consciously know it or not, you have patterns of specific clients, loans, guidelines, or other factors that you specialize in and enjoy doing.
Creating content about your favorite clients will deliver high intent, high trust engagement with the kind of client you like to work with.
Content marketing allows you to attract exactly what you create content about. This episode covers Demographic Niches.
I'm going to give you three examples (sometimes m...
2023-02-1023 minSecond Opinion Loan Officer PodcastStory Selling - Bridging the Trust Gap with Roberta RavellaRoberta Ravella is a friend and marketing strategist who understands the power of story selling to earn trust.
This was a great conversation because we explored some simple but profound truths about the differences between advertising and marketing, educating and selling, and the importance of using stories to bridge the trust gap between online consumers and your inbox.
If you stick around to the end of the conversation, Roberta makes a very generous offer of her time and talent, no cost, no catch.
------------------------------------------------
---
Send in a voice...
2023-02-1039 minSecond Opinion Loan Officer PodcastWhat is My Niche? And Can it REALLY Make Me Rich?Mortgage content niches not only deliver 100% inbound consumers to you that already know, like, and trust you - You also have the opportunity to only work with the people and loan programs that you love!
This overview breaks down mortgage content niches into five categories:
Demographic Content Niches
Geographic Content Niches
Expertise Content Niches
Advocacy Content Niches
Leadership Content Niches
The real purpose of defining your content niches is to serve a more defined prospect pool better. This means closing more of the loans you know best for the people you love most.
O...
2023-02-1029 minSecond Opinion Loan Officer PodcastMortgage Originator Content Secrets - Telling Past Client Success StoriesTelling past client success stories is the easiest and quickest way to start your content marketing strategy.
The great thing about past client stories is that you can put yourself back in the time and place where you overcame this challenge or that challenge with a closed loan at the end of the journey.
When sharing past client stories, you show viewers that you've done this before.
"This isn't my first rodeo. I can solve your problem too."
This strategy is not limited to closed loans either. If yo...
2023-02-0925 minSecond Opinion Loan Officer PodcastWhat Mortgage Questions Do Consumers Ask?Questions consumers ask about qualifying for a mortgage are all over the internet. In this episode, we will discuss three different places to find consumers' questions.
You can find the questions consumers ask:
The "sent folder" of your email client
Homebuyer forums and groups (reddit.com)
Consumer review websites
Using our 3 Points Script Template, I'll show you how to find the "hook" of your video to capture the viewer's attention.
We'll also discuss how to unpack the hook in the context of the question, issue, or complaint they reported in a consumer review.
2023-02-0925 minSecond Opinion Loan Officer PodcastAnswer The Public: Video Content Topic Cheat CodeIn this episode, I show you how to research optimized mortgage content topics as video topics using a keyword/phrase research tool called Answer the public.
This powerful tool is a search engine that searches the "suggested search" questions that pop up when you start typing in a google search bar.
This search engine provides you with the questions that 40% of consumers click on when researching that topic.
You will also learn how to use the "People Also Ask" section to strap booster rockets to your video content keywords
Finally, we'll...
2023-02-0926 minSecond Opinion Loan Officer PodcastFour Content Topic Strategies You Can Use Today - Video Creator Confidence KitThe biggest hurdle for new video creators is confidence. Being a second opinion loan officer requires no effort....it's what we do. We are confident that we can solve almost any loan problem because we've "been there, done that," and there are very few surprises anymore.
Lacking confidence because of how you "look and sound" on video is a hurdle that can be overcome through repetition and practice. The more significant hurdle preventing most loan officers from being content creators is being confident about WHAT you will talk about and HOW you will talk about it.
T...
2023-02-0928 minSecond Opinion Loan Officer PodcastVideo Content Creator Success Story - Riches in Niches - David XieVideo content creator David Xie joins me in this episode of the Second Opinion Loan Officer podcast. David is someone that I've watched grow into a successful video content creator over the past 18 months or so.
David is a member of the FMWH Expert Network, so we are helping him get his content published, promoted, and converted - but that's not why I wanted to talk to him.
I did this interview to show you that it doesn't take anything special to achieve incredible success as a second-opinion loan officer.
David "gets it," he...
2023-02-0935 minSecond Opinion Loan Officer PodcastThree Laws of Video Engagement - Part 3: Attention Getting TricksGetting your viewer's attention is the secret to rising in the search results on YouTube and Googl
Attention Getting Tricks Include:
Using AI copy generators to create headlines and descriptions
Using Canva thumbnail templates for ideas and templates
Use good microphones - Audio is important (what I use)
We know from the first two laws of engagement that we must first be found, then we have to attract the searcher to us, and now we're going to talk about capturing and keeping their attention.
You cannot make someone find you online - but you...
2023-02-0932 minSecond Opinion Loan Officer PodcastThree Laws of Video Engagement - Part 2: Attract Video ViewsIn this episode, we will discuss attracting more video views by practicing the law of attraction. You may have heard about the law of attraction regarding attracting the kind of clients you want to work with...and a big part of content marketing IS attracting the right clients.
In this context, as one of the universal laws of video engagement, Attraction does not describe how you look; it's how you Appear.
Our biggest fear is that we look or sound dumb on video. That's hogwash....excuse my barnyard vernacular here.
If you are a s...
2023-02-0919 minSecond Opinion Loan Officer PodcastThree Laws of Video Engagement - Part 1: Consumer IntentionVideo engagement is what we ultimately want to accomplish as mortgage content creators. Isn't it our goal as Loan Officers to be introduced to someone that has questions about qualifying for a mortgage?
That's precisely what we cover in these next three episodes of the Second Opinion Loan Officer Podcast. Cracking the Consumer Direct Code - Three Laws of Video Engagement
This series isn't about specific rules you need to follow to make content marketing work for you. We're talking about universal laws that explain why content marketing works!
Part 1 - Law of Intention (unde...
2023-02-0924 minSecond Opinion Loan Officer PodcastClose Loans All Year with New 2023 Loan Limit ContentIn this episode, I discuss getting more traffic and closing more loans from the 2023 loan limit news from FHFA in December.
Most of your competition (and probably you, too!) posts on social media that the loan limits have increased in 2023.
That's awesome if someone sees it who was just wondering what the conventional loan limits are going to be in 2023.
What's even more incredible is turning this valuable information into an evergreen loan-generating machine by building out State resource pages on your website.
Offer educational and informational content, and you will close mo...
2023-02-0926 minSecond Opinion Loan Officer PodcastA Good Samaritan Marketing StrategyNothing is better for your soul during the holidays than giving back and being grateful for everything you've received.
This Good Samaritan Marketing Strategy is exactly what you need to build goodwill in your community, deeper relationships with your Realtor referral partners (who are also suffering in this market), and build a segmented database for marketing in the future.
------------------------------------------------
---
Send in a voice message: https://podcasters.spotify.com/pod/show/secondopinionloanofficer/message
2023-02-0917 minSecond Opinion Loan Officer PodcastThe Secret to Surviving 2023 - Control What You Can / Ignore What you CannotUncertain times, like we're experiencing in the mortgage and real estate industry right now, can be unsettling and a gold mine of opportunity if you approach this market the right way.
In this episode, I'm going to show you that you have 100% control over four areas of your business.
These four areas are:
Past Clients
Prospecting
Reputation
Relationships
We'll unpack three opportunities under each of these four areas of your business that you should invest in. Focusing only on what you can control is the secret to thriving in all unpredictable market cycles.
...
2023-02-0930 minSecond Opinion Loan Officer PodcastWhat is a Second Opinion Loan Officer?A Second Opinion Loan Officer is a mortgage professional that specializes in creating educational and informative video content to help online consumers get answers to their questions about qualifying for a mortgage.
A Second Opinion Specialist knows that out of the thousands of lead forms that consumers fill out daily, less than 4% of those will result in a closed loan with the "loan officer" that ends up with the lead. Being a content creator means sharing your experience and expertise on video.
When you understand how many consumers are going BACK online, with a little more...
2023-02-0821 minSecond Opinion Loan Officer PodcastMy Second Opinion Specialist Origin StoryI wanted to start this channel with a set of 3 "foundation" videos. This is basically to help you, presumably, a mortgage loan officer, understand where I'm coming from with this information, why I think this way, how I know it works, and how I can help you shorten the learning curve.
With over 20 years of experience as a loan originator, I am now showing other guideline geeks, like myself, how to tap into the most significant demographic of mortgage lead opportunities available today, consumers going online with questions about qualifying for a mortgage.
I learned ear...
2023-02-0836 min
2023-01-0535 min2023-01-0529 min2023-01-0532 min2023-01-0535 min2023-01-0526 min2023-01-0532 min2023-01-0535 min2023-01-0531 min
Mortgage InfluencersEpisode Forty-Five - Switching the Conversation from Mortgage to HomeownershipWelcome to another episode of Mortgage Video Mastermind where we bring you professionals who share insight into latest trends, tips, industry, technology and services to help you create more videos to use in your mortgage business. Join your hosts Ginger Bell, Scott Schang, Carl White and Frank Garay every week on the call.
2023-01-0433 min
Loan Officer Marketing with Chris JohnstoneMortgage Expert and Founder of FindMyWayHome.Com Scott Schang Shares His Thoughts On How Mortgage Professionals Can Prepare For The Future Of The Industry!Mortgage Expert and Founder of FindMyWayHome.Com Scott Schang is on the latest episode of The Loan Officer Wealth Podcast! This exciting conversation will dive deeper into his journey through the mortgage industry, and why sharing your content and experiences online is so important! During this incredibly valuable conversation we discuss: -Scott explains why sharing your experience online is so important so that people who have questions can find it and learn from it when they have questions. -Scott dives deeper into how mortgage professionals can prepare for...
2022-12-2337 min
Mortgage Marketing RadioBecoming a Second Opinion Mortgage Specialist with Scott SchangToday, we're discovering how to take a second look, as we understand what it means to become a second opinion mortgage specialist. We’re joined by Scott Schang to share his expertise and experiences.Listen in to continue to pivot, innovate, adapt, and overcome!Episode Resources:Learn More bout What Scott's Doing HereJoin the Facebook GroupAsk Geoff Anything! Tap HereLearn More About myAgent ClassesMentioned in this episode:MortgageMarketing.proGet more agent referrals, with https://MortgageMarketing.pro
2022-10-2743 min2022-10-1731 min2022-10-1733 min
Systems Of WealthEp. 03 | Systems Of Wealth w/ Scott SchangIn the third episode of the Systems Of Wealth Podcast I am joined by my longtime friend and mentor, Scott Schang. I first met Scott about 6 years ago. I was a wide eyed 19-year old entrepreneur looking to make my place in this world. I approached a non-profit here in Huntington Beach and offered to run their Facebook Ads for free just to get some experience. Scott happened to be serving on the board on the non-profit and said he could also use a little bit of help with his mortgage business and the rest as they...
2022-09-091h 06Systems Of WealthEp. 03 | Systems Of Wealth w/ Scott SchangIn the third episode of the Systems Of Wealth Podcast I am joined by my long time friend and mentor, Scott Schang.I first met Scott about 6 years ago. I was a wide eyed 19-year old entrepreneur looking to make my place in this world. I approached a non-profit here in Huntington Beach and offered to run their Facebook Ads for free just to get some experience. Scott happened to be serving on the board on the non-profit and said he could also use a little bit of help with his mortgage business and the rest as...
2022-09-091h 06
Franklin Taggart's Virtual Coffee BreakTargeting Underserved Niches With Your Content with Scott Schang, FindMyWayHome.comWhat if 96 percent of people looking for a service like yours were ignored by the top-performing competitors in your industry? By now, the easiest to find customers in your industry are finding the companies who can afford the most expensive ads, keywords, and the top of page one on Google. But imagine if you found a closet full of bankers' boxes with people who wanted your service but couldn't access it as easily as the customers your competitors have the resources to reach. Wouldn't it be worth it to find ways to serve them?
That's what Scott...
2022-09-0241 min2022-07-0931 min2022-07-0929 min2022-07-0833 min2022-07-0734 min2022-07-0632 min2022-07-0626 min2022-06-3033 min2022-06-3038 min2022-06-3033 min2022-06-3033 min2022-06-2936 min2022-06-2933 min2022-06-2934 min2022-06-2730 min2022-05-2331 min2022-05-2335 min2022-05-2334 min2022-05-2334 min2022-05-2238 min2022-05-2135 min2022-05-2027 min2022-05-2031 min
2022-04-0738 min
2022-04-0730 min
2022-04-0740 min
2022-04-0735 min
2022-04-0736 min
2022-04-0732 min
2022-04-0729 min
2022-04-0736 min
Mortgage InfluencersEpisode Seven - Special Guest - Frank Garay aka the Godfather of Video Marketing & Steve Kyles
2022-04-0734 min
2022-04-0734 min
2022-04-0735 min
2022-04-0727 min
2022-04-0736 min
2022-04-0738 min
2022-04-0737 min
2022-04-0739 min
2022-04-0741 min
2022-04-0730 min
Mortgage InfluencersEpisode Two - Software to record and edit your videosIn this episode we talk about video editing and when to edit your videos.
2022-04-0720 min
Mortgage InfluencersEpisode One - Overcoming the Fear of VideoIn this first episode we talk about overcoming the fear of video.
2022-04-0727 min
Grown Women, Growing WealthEp 37 Easily Create Content From What You Already Know w Scott SchangScott Schang is the founder of FindMyWayHome.com, a blog, and website he started in response to all mortgage misinformation after the 2008 meltdown.
What happened was an SEO powerhouse that brings 20,000 unique visitors to his website every month.
Before you click off the SEO part, this was largely organic . . . Crazy right?
If you want to find out how he did it, listen in here.
We talk about how to create effective content in a consistent manner.
What should you talk about?
What should your titles look like t...
2021-08-171h 23-627-855.jpg)
The Co/LABHow To Create Killer Content with Scott SchangDescription:
Content can be the connection to customers your business is missing. Whether it’s blogs, articles, or social media posts, content creates an opportunity for potential customers to find and interact with your small business. The CoLab hosts Megan Marsh and Andres Munar know firsthand the power that content holds. In this episode, they are joined by entrepreneur Scott Schang, co-owner of Buy Wise Mortgage and founder of Find My Way Home, to discuss the important role content plays in business growth, and how to create killer content.
Show Notes:
Businesses create products and services for customers, but there’s so...
2021-05-2554 min
AIME Podcast NetworkReferrals, Veterans, & Women in Mortgage: AIME Fuse Virtual Preview (with Jamie Cavanaugh, Nathan Knottingham, & Scott Schang) - Episode 44Tune into this special AIME Fuse virtual edition of Broker To Broker with not one, not two, but THREE guests as they preview their panels for AIME Fuse 2020 on Friday, September 25th.
Broker/Owner and blogger Scott Schang gives a sneak peek into how he has created his 100% referral based business. Scott says that getting good leads the right way is not the easiest route, but it’s what’s best for business. Using high-trust consumer-direct marketing, Scott has been able to establish real relationships that will long outlast this current refi-boom. Actively avoiding rate shoppers is key...
2020-09-2230 min
The Collective PodcastThe Secret of being a Hyperlocal Loan Officer w/Scott SchangOn this episode, Scott Schang, partner of BuyWise Mortgage and founder of FindMyWayHome.com joins Sean Zalmanoff to discuss the power of hyperlocal content. Scott will talk about how most of your competition will not put in the time to put out hyperlocal content and that is how you can win local business and referral partners. 1:55 Having a Consumer Direct Focus4:45 Bring laser focused8:30 Evolution of content16:50 Tools that create a great experience27:15 Tightening your netQuotes“I have never considered myself as a sales per...
2020-09-1431 min
AIME Podcast NetworkBuilding a Solid Foundation for a Successful Business (with Scott Schang) - Episode 8Description: As a mortgage industry veteran, Scott Schang co-owner of BuyWise Mortgage has seen the highs and lows of the broker business since the beginning. Throughout his career, he’s remained extremely proactive staying versed on all industry trends helping him launch a personal website providing insightful knowledge about everything from mortgages to student loans which generate thousands of views per month. Scott reminds us that it’s important to consistently evolve with consumers, and utilize social outlets to earn trust among realtors for potential partnerships. If you build a solid foundation at the start, it’ll ensure a success...
2019-12-0956 min