Shows
Second Opinion Loan Officer PodcastMoveTube Reaction Video - Is This the Best Referral Partner Strategy Ever?MoveTube is a new approach to bringing value, and quite frankly (no pun intended), one of the best referral partner strategies I've seen in a very long time.
I'm joined this week by Frank Garay and Kevin Bilberry of MoveTube, and I'm being shown this new strategy for the very first time. So, yes, this is my attempt at a reaction video on YouTube that's all the rage.
I'm giving MoveTube 5 out of 5 stars. It's all that and a bag of chips. I'm also going to let this one speak for itself. Just watch this video and reach out...
2023-10-2448 minSecond Opinion Loan Officer PodcastThree AI Platforms Every Mortgage Marketer Should KnowThere are three AI platforms that every mortgage marketer should know if you're interested in taking your game to the next level. I use these three AI platforms almost every day.
In this quick overview (it's not actually that quick!), we look at ChatGPT, Google's Bar, and Anthropic's Claude.ai. I share use cases and examples for each platform.
You can access the Mortgage Marketing AI Prompt Playbook here: https://drive.google.com/drive/folders/1nV09LQgbHRlJaJTwaKg4kG7BXTsyKnZZ?usp=sharing
This playbook contains prompts and exercises for all the examples I cover in the presentation.
If you're interested...
2023-10-0337 minSecond Opinion Loan Officer PodcastThe Power of Collaboration and CommunityCollaboration and Community got me through the challenging market in 2008, which is exactly what I prescribe for mortgage and real estate professionals in today's market.
To this day, I have several very deep and valuable relationships from those days, sitting in circles with other mortgage and real estate professionals, talking about what's working, what's not, and what we should be focusing on in the future.
I realized the other day that I spend more than 10 hours a week collaborating, brainstorming, sharing, and caring about how this market impacts those around me. These conversations are with...
2023-09-2618 minSecond Opinion Loan Officer PodcastClaude.ai Chatbots for Loan OfficersClaude.ai chatbots for loan officers will be essential to your daily mortgage business once you discover how much time it can save you!
In this video, I do a quick review of the previous Claude.ai, which used my DISC profile and Marketing DNA test results to craft lead generation ideas and, most importantly, management and motivational ideas for loan officers dragged down by this complicated market.
I am demonstrating how to add attachments to Claude.ai to create content from PDFs, and maybe most exciting, I created a prompt to turn this powerful AI tool into an...
2023-09-2020 min
The Lendsetter ShowMortgage Content Creation: Action Through Education with Scott Schang | EP 17In this episode, we sit down with Scott Schang, seasoned mortgage professional and founder of FindMyWayHome.com, as he shares his expertise on a critical topic for loan officers: the art of crafting content that truly resonates with today's digital-savvy consumers. Scott dives deep into the dynamics of modern content creation, invaluable tips, and how it can enhance a mortgage originator’s reach, engagement, and ultimately, their success. Resources Mentioned:Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - https://amzn.to/3Z4M7UmNO B.S. Series by Dan Kennedy: ht...
2023-09-1853 minSecond Opinion Loan Officer PodcastAI-Assisted Mortgage Marketing: How to Use AI for SEO, Leads, and More!AI-Assisted Mortgage Marketing will give an advantage to modern mortgage marketers over loan originators who do not embrace AI's power in their business.
In this video, I interview Chris Johnstone of Connection, Incorporated. Chris is a very early adopter of the Go High Level CRM platform and has one of the most brilliant marketing brains in the mortgage industry.
We talk about the two things his company is doing to help mortgage loan originators generate business in a tough market cycle. He encourages all loan officers to focus on database management/marketing and optimizing their Google presence with Google...
2023-09-0740 minSecond Opinion Loan Officer PodcastHow Content Creation Drives Mortgage Transactions with Rebecca FooteContent Creation for Mortgage Transactions takes on many forms. In this episode, I am joined by Rebecca Foote, a mortgage loan officer who really "gets it" regarding content creation!
Rebecca, driven by her faith and passion for education, thrives in a tough market by lifting those around her and sharing her experience and expertise.
I've been following Rebecca's journey for only a short time, and I am beyond impressed with her vision, passion, and ability to consistently execute her content creation.
But she doesn't do it alone....watch the whole interview so you don't pick up on one of...
2023-08-3139 minSecond Opinion Loan Officer PodcastMortgage Marketing GPT - 3 Ways to Teach ChatGPT About MortgagesMortgage marketing with ChatGPT is the topic today. You must "train" ChatGPT every time you start a new chat. Today, I will show you three ways to train ChatGPT how to create mortgage marketing content.
Once ChatGPT is trained on a particular topic, you can ask it to produce various content and marketing pieces. The quality of the content will depend on how well you train it upfront.
The three ways to train ChatGPT include:
- Tell it what you know about the topic
- Ask it what it knows about the topic
- Feed it what you want...
2023-08-2918 minSecond Opinion Loan Officer PodcastFinancial Education and Modern Mortgage Marketing with Brian Vieaux - Finlocker DemonstrationFinancial education is the most important thing we can focus on as mortgage professionals in today's market.
Millennials and even Gen Z homebuyers will make up most real estate transactions for at least the next few years.
Brian Vieaux, President of Finlocker, joins me in this video to demonstrate how to use modern marketing tools to engage with early-entry, tech-savvy first-time homebuyers.
If you're a mortgage branch, Finlocker can be white-labeled, giving you your very own branded financial fitness tool that will give you a significant advantage over any brands not using these tools.
Individuals, there's an option for...
2023-08-1545 minSecond Opinion Loan Officer PodcastAgent Profit Plan - Extraordinary Success Strategies with Tim DavisAgent Profit Plan is an extraordinary success strategy rolled out by legendary industry branding expert Tim Davis of The Originator's Guide
In this interview, I talk to Tim about his humble beginnings and what drives his passion and creativity. Even if you never use any of Tim's ideas or products, you cannot help but be motivated and inspired by his story and his success!
I highly encourage you to check out Tim's The Originators Guide coaching group. I'm on the call every week, and it's an amazing group having incredible success in today's market.
Learn more about the Extraordinary...
2023-08-1045 minSecond Opinion Loan Officer PodcastMortgage Marketing Outsourcing - Be Loangendary with Dan SmokoskaMortgage Marketing Outsourcing is not everyone's first choice, but in many cases, it's necessary. With the market slowdown, Dan Smokoska was downsized after running the marketing department for a large retail lender for years.
I started hearing about Dan several months ago as he embarked on a really smart and effective LinkedIn strategy to launch his new effort to make his marketing chops accessible and affordable for loan officers and smaller companies.
Dan is a smart guy with a really smart approach to what it takes to Be Loangendary in the mortgage business by creating a lead-to-life-of-loan process that...
2023-08-0928 minSecond Opinion Loan Officer PodcastServant Leadership Sales Strategy with Andrea MaiSales, they say, is a numbers game. But what happens when the numbers no longer add up? That's how many feel in the mortgage industry today.
Andrea Mai is a good friend of mine and a wonderful human being with a servant's heart. In this video, we talk about how to lead with your humanity and serve others through education and empowerment.
Andrea has written two books, The Calm Homebuyer's Guide & Workbook and The Calm Home Seller's Guide & Workbook, to bring down the tension and stress that can be associated with buying or selling a home.
We share servant...
2023-08-0441 minSecond Opinion Loan Officer PodcastThe Truth About Mortgage Lead Generation in 2023 with Jason FrazierMortgage Lead Generation is something that many loan officers are trying to implement into their business channels in 2023. However, it's not as easy as just "buying leads," as many have discovered.
I'm joined this week by Jason Frazier, a long-time consumer direct marketer. I In this conversation, Jason shares his career insights, wisdom, and best practices for making this business channel work for you in your business today.
I always find Jason's honesty refreshing. We're not trying to convince you that you should be buying mortgage leads; we're not telling you that you shouldn't be generating or buying consumer...
2023-07-2540 minSecond Opinion Loan Officer PodcastHow to Use Claude.ai to Deliver DISC Driven Results in Your Mortgage BusinessIn this video, I use Claude.ai to Deliver DISC Driven Results in your mortgage business. Whether you are a loan originator or a manager of loan originators, I think this will be as eye-opening and jaw-dropping for you as it was for me.
Claude.ai is a newly public AI platform created by some of the original employees of ChatGPT. What's different about this AI platform is that it allows you to upload attachments to it.
In this experiment, I upload my DISC assessment and my Marketing DNA results ( https://www.perrymarshall.com/marketing/dna/ ) to learn how...
2023-07-2040 minSecond Opinion Loan Officer PodcastShort Form Video Superhero Secrets with Mike FaraciShort-form video secrets from marketing expert Mike Faraci will take your social media game to the next level.
I often get the question, "Should I be doing a short-form or long-form video?"
The answer is YES - Both is the right answer. It's not a matter of one or the other. They serve different audiences and deliver different messaging.
I really enjoyed talking to Mike. He's got a great story, a great heart, and he is truly passionate about empowering mortgage originators by providing services, support, and coaching on communicating better on video.
You can find more about Mike's...
2023-07-1336 minSecond Opinion Loan Officer Podcast2023 HELPER Act Update: Official PassTheHELPERAct.org Facebook Group2023 HELPER Act Update - We've launched the OFFICIAL Helper Act communication group on Facebook this week. The group is open to everyone who is passionate about helping First Responders and Teachers afford to live in the communities they serve.
https://www.facebook.com/groups/643244551014871
Sam Royer and I discussed his visit to Washington, D.C., this week and where we need the most help educating representatives and getting their support for H.R. 3170 and S. 1514.
-----------------------------------------------
Learn how to become Mortgage lead Rainmaker and Content Creator on the FindMyWayHome Expert Network - https://www.MLO.Expert
THANK YOU FeedSpot...
2023-07-1133 minSecond Opinion Loan Officer PodcastAI Assisted Content Marketing Strategy for Successful Lead GenerationContent marketing is something that everyone "wants to do," but there are a million reasons why you don't. With AI tools like ChatGPT and Google Bard, there's no excuse for coming up with topics or repurposing content to amplify your reach.
Content marketing is just a matter of perspective. Content is just a documented conversation. We create content every day. Every time we talk about the market, talk to a client or have a conversation with a referral partner about growing our business, content is created.
We don't always do it with purpose or document it so that others...
2023-07-1119 minSecond Opinion Loan Officer PodcastFour AI Assisted Consumer Direct Lead Generation Strategies for Today's MarketAI Assisted Consumer Direct Lead Generation Strategies will generate leads today and, more importantly, loans and referrals far into the future.
In this video, I invite you to attend four AI Assisted Consumer Direct Lead Generation Strategy classes I will offer in July 2023.
These strategies are designed to not only start conversations about cash out and purchase financing opportunities today, but they are also specifically created to give you the tools, topics, and strategy for building your long-term business.
What We Cover in These Classes
- Four Timely & Relevant Topics
- Cash Out Refinance Conversations
- Build Homebuyer Database...
2023-06-2731 min
Loan Officer Life: Hustle, Heart and HomeownershipFintech Fridays w/ Scott Schang, Founder, Find My Way HomeOn today's Fintech Fridays #podcast, Brian Vieaux, CMB Vieaux discusses with Scott Schang, Founder of FindMyWayHome.com, the short and long-term business opportunities for loan officers who build their database. Scott shares his tips for market-proofing your business by building relationships with first-time homebuyers who are early in their homebuying journey or who've been turned down by other lenders.
2023-06-2531 minSecond Opinion Loan Officer PodcastHomebuyer Marketing Webinar - Unlocking the Power of AI to Create a Homebuyer Sales FunnelLIVE Homebuyer Marketing Webinar - Tuesday, June 20th - 11am PT / 12pm MT / 1pm CT / 2pm ET
Register for this FREE Webinar on LinkedIn: https://www.linkedin.com/video/event/urn:li:ugcPost:7072353638177787904/
Note: You may have to be logged into LinkedIn to register.
------------------------------------------------
I am going to show you how to use Google Bard and ChatGPT to:
- Find high-intent homebuyer areas in your State
- Identify the wants and needs of high-intent buyers
- Create a hub and spokes marketing strategy to build a list
- Create new builder relationships that protect your clients
- Create...
2023-06-2006 minSecond Opinion Loan Officer PodcastCash Out Refinance Leads Strategy Using ChatGPTCash Out Refinance Leads can be generated if you're smart about your targeting and your messaging. In the last episode, we used Google's Bard AI engine to find the States and Counties with the highest amount of credit card debt in 2023.
In this video, we are building a content strategy to capture and convert those cash-out refinance leads!
Using the geographic and demographic targeting we did in the last episode and the targeted content we've created in this video, you will have lower marketing costs, higher conversion rates, and hopefully, a handful of cash-out refinance leads you can start...
2023-06-0137 minSecond Opinion Loan Officer PodcastHELPER Act ChatGPT Content & List Building Strategy - Part 2HELPER Act Content & List Building Strategy is the next step in this newsjacking marketing strategy.
If you didn't watch part one of this series, I highly recommend it so you understand why this specific topic is so powerful and cannot be ignored as a list-building strategy.
To recap, we are positioning ourselves as the authority and news "source" for information about a powerful new 100% financing loan program for Police, Firefighters, EMTs, Paramedics, and K-12 Teachers. We are creating content around this topic and asking them to opt in for updates.
This bill was originally introduced to both the House...
2023-05-3129 minSecond Opinion Loan Officer PodcastCash Out Refinance Market Research Secrets Using Google s Bard AI EngineCash Out Refinance market research is the topic of today's video. Let's face it, this market is tough. Homeowners are not refinancing because they want to, but there are many that have to.
Life events, divorce, emergencies, home repairs, and debt consolidation are just some of the reasons why a homeowner would do a cash-out refinance in this market. I'm going to briefly cover some of the lowest-hanging fruit when it comes to finding and marketing cash out refinance opportunities.
This video is part one of two, and we're using Google's Bard AI engine to do market research to...
2023-05-3028 minSecond Opinion Loan Officer PodcastNewsjacking the HELPER Act - Building an Interest List PipelineToday, we're Newsjacking the HELPER Act, which is a NO Down Payment FHA loan being considered in Congress right now. This is a tremendous opportunity to fill your pipeline right now, and establish yourself as an expert, an educator, and the "go to" person for information about this incredible loan program.
In this video, I review the HELPER Act, discuss why this is such a powerful niche, and share the terms and the target for this new 100% financing FHA loan for First Responders and Teachers in your community.
In part two of this video, we're going to deep dive...
2023-05-2626 minSecond Opinion Loan Officer PodcastInterview with a Mortgage CRM Architect Building a Lead to Application CRM with Brad BrondtMortgage CRM questions are the topic of much debate between newer loan officers and old veteran originators that remember the good old days!
In this video, I talk to a mortgage originator and tech geek friend, Brad Brondt, about a CRM he built on Go High Level over the past 2+ years. He's got a brilliant, methodical mind that I think you'll appreciate.
Brad's thought process is a great insight into how you need to think when mapping out your customer journey and determining what gets automated and when you...
2023-05-241h 07Second Opinion Loan Officer PodcastMortgage Bio Makeover - Unleash the Power of ChatGPT for a Winning Online ProfileWho is [your name] in the [your industry] - Try typing this into ChatGPT. Does AI know who you are?
Discover how to harness the power of AI to create a stunning, professional mortgage bio that truly reflects your unique brand and values! In this video, we dive into the world of ChatGPT. This advanced AI tool can help you write bios that stand out on social media platforms like Facebook, LinkedIn, Instagram, Twitter, YouTube, and Google My Business.
I've published my slides and the prompts here - https://scottschang.lenderlaunchpad.com/presentation/81383
You'll learn about the different approaches...
2023-05-0926 minSecond Opinion Loan Officer PodcastNew Home Adventure: A Unique Children's Book for Moving Families with Ginger BellDiscover the brilliant strategy behind "New Home Adventure," a children's book designed to help families navigate the emotional journey of relocating.
In this episode, I interview author Ginger and discuss how the book can be an effective marketing tool for mortgage professionals and real estate agents.
"New Home Adventure" features two heartwarming stories about families adapting to change in a new place and is packed with engaging activities encouraging conversation about moving to a new home.
The book can be co-branded, making it a perfect tool for building relationships with clients and referral partners. Learn how this innovative approach...
2023-05-0526 minSecond Opinion Loan Officer PodcastHow to Teach ChatGPT to Sound Like You | Master 4 Advanced Prompts Hub & Spokes Marketing StrategyIn this video, we train ChatGPT to Sound Like You by feeding it multiple sources of your "voice." I'll show you how to write prompts that allow you to "train" ChatGPT to mimic your voice and create a Hub & Spokes strategy from scratch.
You can find my slides and all of the Advanced ChatGPT-4 Prompts Here
https://scottschang.lenderlaunchpad.com/presentation/80065
In previous experiments, we discussed repurposing content you've already created, like using a YouTube transcript to write a blog post about the video.
In this video, we will train ChatGPT to be you and write an article out...
2023-05-0241 minSecond Opinion Loan Officer PodcastVettedVA - Building Community Around Your Passion with Chris Griffith and Nathan NottinghamVettedVA is a passionate community created and operated by passionate people.
When Christopher Griffith created VettedVA four years ago, it started as a Facebook group to help answer veterans' questions about qualifying for their VA home loan benefit.
He built it because, as a Marine Veteran, he was passionate about helping his community and didn't like how other "groups" treated his brothers and sisters in the armed services.
Today, Christopher and Nathan Knottingham have built a Facebook group with over 60k veterans as members, which is growing daily. They have amassed an army of other passionate loan officers and...
2023-04-2850 minSecond Opinion Loan Officer PodcastChatGPT 101 - A Beginner's Guide for Mortgage Loan OfficersHey there, fellow ChatGPT geeks! 🤓 Are you curious about this game-changing tool and how it can help you? Well, you're in the right place! In this video, I'll take you through a step-by-step guide on understanding and using chat GPT to its full potential. From the basics, like logging in and setting up an account, to exploring the difference between free and paid accounts, I've got you covered!
But wait, there's more! Join me as I dive into the AI world, comparing the previous AI (Jasper AI) to chat GPT-4 and explaining how natural language processing works. We'll also dis...
2023-04-2629 minSecond Opinion Loan Officer PodcastTeaching for Referrals - Agent Classes that Convert with Geoff ZimpferTeaching Agent Classes for Referrals is one of the most powerful strategies you can do in this market. We all know it will be a homebuyer market for the next couple of years.
We all know the challenges with homeowners not selling because they have an interest rate of at least half of what is available today. That's creating a shortage of inventory. No homes to sell means that your Real Estate Referral partners are even slower than we are as mortgage loan officers!
Geoff Zimpfer has taught agent classes for about two decades. He's mastered the art and...
2023-04-2042 minSecond Opinion Loan Officer PodcastChatGPT New Loan Program Launch Strategy - UWM 1% Conventional (Example)In this video, we use ChatGPT to launch a new loan program released by a major wholesale lender yesterday.
While we are using UWM's 1% Conventional mortgage as an example, this strategy works with any new product launch!
Let me know if you have questions about any part of this video.
Here are the prompts that I mention in the video:
1. Act like a social media marketing expert in the mortgage industry. You have a new loan program and want to create a series of content pieces. For reference, here is more information about the program you are promoting:
2. Can...
2023-04-1334 minSecond Opinion Loan Officer PodcastChatGPT-4 + YouTube Success Secrets - Revolutionize Your Content GameThis week we combine YouTube success secrets with ChatGPT-4 to take your content game to the next level in a very cool, and time-saving way.
In this experiment we're going to learn the Content Topic Secrets of YouTube influencers, and learn how to use this strategy to:
- Discover Hight Traffic Content Topics
- Create Unique Video Scripts and Outlines
- Promote Your Video on Social Media
If you've tried, or are going to try this strategy, I would love to hear your success stories! I've tried to make this as simple to execute as possible.
Feel free to...
2023-04-1330 minSecond Opinion Loan Officer PodcastHow Credit Focused Content Can Fill Your Homebuyer Pipeline!Credit Focused Content is a powerful strategy for building a database of future homebuyers. Sam Parker of MyCreditGuy.com joins me this week to discuss the value of leveraging credit education in this challenging market.
Sam shares some of the really "hot topics" around credit that you should create video content about today!
Sam also mentions a free tool that he has for creating co-branded marketing materials for you to use in your marketing.
You can get this free download here - https://app.miniextensions.com/form/zgyZTBuSVpwvBVf2F2G9
I highly encourage you to check that...
2023-04-0735 minSecond Opinion Loan Officer PodcastGPT-4 Secrets - Advanced Prompt Engineering for Better ResultsIf you're like me and started using ChatGPT as a search engine or a Q&A engine when you first heard about it, you'll love this topic!
Prompt engineering with Chat GPT-4 is the topic of this video.
Once I discovered the power of advanced, detailed Avatar (prompt) engineering, an entire world of possibilities opened up!
Last week I published: ChatGPT Hacks: How to Repurpose a Single Youtube Video to Create Multiple Pieces of Content.
If you missed it, you might want to check that video out for some background. I created about a dozen marketing pieces from one...
2023-04-0626 minSecond Opinion Loan Officer PodcastKyle Seagraves on Empowering Future Homeowners Through EducationIn this special interview with Kyle Seagraves, founder of the popular YouTube channel "Win the House You Love," we dive deep into Kyle's successful approach to educating future homeowners. Kyle shares his passion for guiding viewers through the complex world of home buying by creating comprehensive, easy-to-understand content that respects and empowers his audience.
We discuss the importance of respecting viewers' intelligence and the value of creating content that thoroughly explains topics rather than dumbing down information. We also touch on how Kyle's focus on in-depth, informative content has helped his audience and strengthened his knowledge and expertise as...
2023-04-0157 minSecond Opinion Loan Officer PodcastChatGPT Hacks: How to Repurpose a Single Youtube Video to Create Multiple Pieces of ContentUsing ChatGPT to repurpose one YouTube video into multiple marketing pieces is one of the superpowers of this powerful tool.
In this episode, I take a single, YouTube video of just under 10 minutes, and turn it into:
5 Facebook / Instagram Posts
1 LinkedIn Post
3 Options for Google My Business Posts
1 Unique, thousand-word blog post
Last week, we showed how to extract snippets for YouTube Shorts/Reels/Stories, or TikTok videos. If you also created 3-5 shorts from this one video, you're going to end up with over a DOZEN new, unique pieces of content...
2023-03-3125 minSecond Opinion Loan Officer PodcastVideo Marketing That Builds Genuine IRL Connections - Always be Cool w/ Alan Christian#mortgage #contentmarketing #contentcreator
Video Marketing for a local loan officer can make you both internet AND IRL famous if you do it in a cool way. In the case of the Alan Christian, it's made him the digital Mayor of Roswell, Georgia, and he gets noticed EVERYWHERE he goes!
I have always admired the way that Alan uses video in his business. This was a great conversation about being genuine, consistent, and, most importantly, Always Be Cool... (a common sign-off on Alan's social media posts).
We talked about several posts that I really enjoyed. If you're unfamiliar with Alan...
2023-03-2335 minSecond Opinion Loan Officer PodcastChatGPT Hacks: Create Killer Shorts, Reels & TikTok Videos from Long Form YouTube Content!Using ChatGPT 4 to pull Shorts, Reels, and Tik Tok videos out of long-form YouTube video content is the topic of today's podcast.
Yesterday, in the SOLO Content Creators Community (Free access via the link below), I posted an article about the fast-growing search trend of consumers looking for information about buying owner-occupied units.
Here's the article: https://sos-community.circle.so/c/resources/hot-content-alert-multi-family-traffic-still-surging-6229b04f-0bc9-45d4-b9de-352d1a1302c4
The video I am using in this example was created in...
2023-03-2113 minSecond Opinion Loan Officer PodcastMortgage TikTok Trailblazer - One Year Later with Danny RuizDanny Ruiz is a Mortgage TikTok trailblazer! If you've ever thought about creating mortgage content on TikTok, then you're where Danny was a little over a year ago.
Today I sit down with Danny to talk about his unique niches (geo, language), how he got started, what he learned along the way, and what he's working on next.
I love this conversation because Danny is a growing force on this platform, and he's just getting started.
I hope you enjoyed this conversation with this brilliant mortgage originator as much as I did! Enjoy!
2023-03-1644 minSecond Opinion Loan Officer PodcastWill ChatGPT Disrupt Reputation Management?ChatGPT will disrupt reputation management just as it will disrupt how we engage and communicate with the world's repository of information, the internet.
Just as search engines changed our behaviors as consumers, just as social media changed our culture and how we build personal and professional relationships and networks, just as we were reluctant to put our credit card numbers into a website 15 years ago, and now we don't think twice about connecting with all of our financial institutions online and trust them with ALL of our personal information. We are now facing a paradigm shift that i...
2023-03-1435 minSecond Opinion Loan Officer PodcastChatGPT Mortgage Strategies: Turning First-Time Homebuyers into Mortgage Ready ProspectsHelping First-Time Homebuyers on the journey toward homeownership is the topic of this video with Brian Vieaux from Finlocker.
We will use ChatGPT to create a Facebook Ad and follow-up campaign that drives future homebuyers to a Finlocker account for nurturing until they are ready to buy.
We show you step-by-step how we created:
3 Options for Facebook Ad Headlines (with emojis)
3 Options for Facebook Ad Copy (with emojis)
5 Email autoresponder sequence designed to engage
3 Text series to support the email campaign
This was really eye-opening to go through this exercise with Brian. I...
2023-03-0932 minSecond Opinion Loan Officer PodcastCreating Homeowners with Brian Vieaux - FinLockerBrian Vieaux, president of Finlocker, is my guest on this episode of the Second Opinion Loan Officer Podcast. Brian joins me to discuss the best strategies to survive and thrive in a rising-rate market.
Primarily, we're talking about how to nurture early-entry homebuyers and how to get them on a path to mortgage readiness using tools like Finlocker.
In this conversation, Brian and I talk about building your pipeline with first-time and early-entry buyers so that you can build trust and earn their business once they are ready
Being conscious of this opportunity is...
2023-03-0741 minSecond Opinion Loan Officer PodcastServing Veterans with Educational Content - VA Video Planning Guide - Marshall SparkmanMarshall Sparkman, the co-author of the newly released - VA Home Loan Video Planner, sits down with me to share his story and how he serves Veterans, loan officers, and Realtors through educational content. Marshall's "content" comes in the form of videos, blogs, live classes, books, and more
If you've never heard of Marshall Sparkman, it's probably because you're not a Veteran in Tennessee. Marshall is a mortgage loan officer, Veteran, educator, and serious content creator.
Marshall is the definition of Servant Leadership. Marshall shares his journey from the military to stumbling into the mortgage bu...
2023-03-0233 minSecond Opinion Loan Officer PodcastMy ChatGPT Mortgage Video Content ExperimentIn this YouTube video, we explore the world of artificial intelligence and how it's revolutionizing the mortgage industry's marketing efforts.
We delve into the specifics of one of the most interactive and interesting AI-powered copywriting tools out there, ChatGPT.
This tool is optimized for dialogue and trained to interact with you in a conversational manner, making it possible to remember past questions and build on them for deeper insights.
We explain how this tool is essentially an interactive search engine that compiles existing data to create smart algorithms that optimize language models.
Wh...
2023-02-2836 minSecond Opinion Loan Officer PodcastConversation Automation with Jason Perkins of BonzoConversation automation is an essential function that needs to be part of your consumer-direct tech stack.
This is a great conversation with Jason Perkins, co-founder of Bonzo that covers many tips, tricks, and strategies using conversation automation
When anyone asks me what the best CRM is, my usual response is, "the one you use." If you do not use one, I recommend you start with a company like Bonzo.
This conversation between Jason and I focuses on using automation and customization to maximize contact and conversion with new consumer direct leads and past cl...
2023-02-2850 minSecond Opinion Loan Officer PodcastMortgage Leadership & Business Building Content IdeasCreating content for the specific purpose of growing your business is the topic of today's episode.
We'll talk about how Leadership and Business Building videos can be used to grow your production, team, or referral relationships.
Topics covered include:
- Being the Rainmaker for your team
- Recruiting to build your team
- Building and deepening Realtor relationships
- and more!
Lot's of great ideas in this episode for building your business in this challenging market.
BONUS: Ginger & Carl's Leadership Video Planner - https...
2023-02-2834 minSecond Opinion Loan Officer Podcast2023 Growth Strategies and Geek Out Session with Jason Frazier2023 growth strategies are the topic, and Jason Frazier is one of my favorite marketing thought leaders in mortgage and real estate.
This conversation also blossomed into quite a geek-out session, as is often the case when we get on a call.
I hope you pick at least one or two good nuggets out of this conversation. In this episode, we discuss marketing strategies that are working in 2023.
As EVP of Growth at LeadPops, Jason shares two exciting things that have just been recently rolled out (February 2023):
LFG Newsletter...
2023-02-2851 minSecond Opinion Loan Officer PodcastCause Based Content for the Greater GoodCause-based content is something that I really care about. It is literally using your power to create content for the greater good.
In this episode, I want to introduce you to the importance of using your content-creating superpowers without expecting anything in return.
That does not mean you will not grow your business using this strategy. To the contrary, you are building your brand, values, and "your why."
------------------------------------------------
Future Proof Your Pipeline as a Video Content Rainmaker - https://MLO.Expert
Schedule a discovery call with me - https://calendly.com/scottschang/pod...
2023-02-2826 minSecond Opinion Loan Officer PodcastMastering the Art of Public Relations for Mortgage Loan Officers: Tips from Industry Expert Rick GrantAs a Mortgage Loan Officer, thought leadership and public relations opportunities could be one video content topic away.
Rick Grant is a long-time Mortgage Industry Journalist, and today helps mortgage professionals become known as thought leaders, making them a source of information for reporters looking for a quote or input.
This was an enjoyable interview because I struggle with being the center of attention. Believe it or not, I'm actually very introverted.
Geeking out with Rick in this episode taught me a lot about my beliefs about "putting yourself out there," as well a...
2023-02-2841 minSecond Opinion Loan Officer PodcastAttract the Loans You Love - Capitalizing on Your Loan ExpertiseLoan Expertise Niches include Loan Programs, Loan Guidelines, and Loan Products. This kind of content highlights your superpowers, expertise, and experience.
A Niche Loan Program is a loan program that is unavailable to all consumers under all circumstances. Examples of Niche Loan Programs are:
- VA Loans
- USDA Loans
- Reverse Mortgages
- Rehab or Construction Loans
- Non-QM Loans
A Niche Loan Guideline example might be income guidelines for traveling nurses or qualifying for a mortgage with income-based student loans.
A Niche L...
2023-02-2823 minSecond Opinion Loan Officer PodcastStudent Loan Mortgage Solutions - Qualifying More Borrowers with LoanSenseQualifying for a mortgage with a student loan in an income-based repayment plan is a significant hurdle for thousands of consumers that don't think they qualify for a mortgage today.
In this interview with LoanSense CEO Catalina Kaiyoorawongs. Catalina's journey from affected consumer to CEO of LoanSense is inspiring and a powerful new strategy for you to help borrowers with student loans qualify for a mortgage.
Our income-based repayment content on FindMyWayHome.com has attracted more than 164,000 unique pageviews since 2016.
This is an easy way to pick up extra deals from Realtors that h...
2023-02-2734 minSecond Opinion Loan Officer PodcastMayorism - A Hyper Local Content Marketing StrategyHyper Local Marketing is all about owning all content about every aspect of your community...at least as much as humanly possible.
Consider this thought experiment: What would your business look like if you run it like you were running for Mayor of your community?
This question puts a whole new spin on prospecting. Shaking hands and kissing babies is nothing more than building a prospecting database.
Creating content about the community reminds your "constituents" who you are and that you care about the community.
Using your content marketing chops to pr...
2023-02-1133 minSecond Opinion Loan Officer PodcastWhat Does it Mean to Be a Mortgage Influencer? Guest: Ginger BellGinger Bell is a legend in the mortgage world regarding education, content marketing, video, and being a mortgage influencer.
It was my immense pleasure to join my friend in a fantastic conversation about what a mortgage influencer is and how you can become one yourself. Just get started!
The good news? We're all here to help! I hope you enjoy this conversation as much as I did.
------------------------------------------------
Future Proof Your Pipeline as a Video Content Rainmaker - https://MLO.Expert
Schedule a discovery call with me - https://calendly.com/scottscha...
2023-02-1043 minSecond Opinion Loan Officer PodcastDemographic Niche - Work With Your Favorite ClientsA Demographic Niche helps you focus your content on the clients you consider your "favorite" people to help.
Whether you consciously know it or not, you have patterns of specific clients, loans, guidelines, or other factors that you specialize in and enjoy doing.
Creating content about your favorite clients will deliver high intent, high trust engagement with the kind of client you like to work with.
Content marketing allows you to attract exactly what you create content about. This episode covers Demographic Niches.
I'm going to give you three examples (sometimes m...
2023-02-1023 minSecond Opinion Loan Officer PodcastStory Selling - Bridging the Trust Gap with Roberta RavellaRoberta Ravella is a friend and marketing strategist who understands the power of story selling to earn trust.
This was a great conversation because we explored some simple but profound truths about the differences between advertising and marketing, educating and selling, and the importance of using stories to bridge the trust gap between online consumers and your inbox.
If you stick around to the end of the conversation, Roberta makes a very generous offer of her time and talent, no cost, no catch.
------------------------------------------------
---
Send in a voice...
2023-02-1039 minSecond Opinion Loan Officer PodcastWhat is My Niche? And Can it REALLY Make Me Rich?Mortgage content niches not only deliver 100% inbound consumers to you that already know, like, and trust you - You also have the opportunity to only work with the people and loan programs that you love!
This overview breaks down mortgage content niches into five categories:
Demographic Content Niches
Geographic Content Niches
Expertise Content Niches
Advocacy Content Niches
Leadership Content Niches
The real purpose of defining your content niches is to serve a more defined prospect pool better. This means closing more of the loans you know best for the people you love most.
O...
2023-02-1029 minSecond Opinion Loan Officer PodcastMortgage Originator Content Secrets - Telling Past Client Success StoriesTelling past client success stories is the easiest and quickest way to start your content marketing strategy.
The great thing about past client stories is that you can put yourself back in the time and place where you overcame this challenge or that challenge with a closed loan at the end of the journey.
When sharing past client stories, you show viewers that you've done this before.
"This isn't my first rodeo. I can solve your problem too."
This strategy is not limited to closed loans either. If yo...
2023-02-0925 minSecond Opinion Loan Officer PodcastWhat Mortgage Questions Do Consumers Ask?Questions consumers ask about qualifying for a mortgage are all over the internet. In this episode, we will discuss three different places to find consumers' questions.
You can find the questions consumers ask:
The "sent folder" of your email client
Homebuyer forums and groups (reddit.com)
Consumer review websites
Using our 3 Points Script Template, I'll show you how to find the "hook" of your video to capture the viewer's attention.
We'll also discuss how to unpack the hook in the context of the question, issue, or complaint they reported in a consumer review.
2023-02-0925 minSecond Opinion Loan Officer PodcastAnswer The Public: Video Content Topic Cheat CodeIn this episode, I show you how to research optimized mortgage content topics as video topics using a keyword/phrase research tool called Answer the public.
This powerful tool is a search engine that searches the "suggested search" questions that pop up when you start typing in a google search bar.
This search engine provides you with the questions that 40% of consumers click on when researching that topic.
You will also learn how to use the "People Also Ask" section to strap booster rockets to your video content keywords
Finally, we'll...
2023-02-0926 minSecond Opinion Loan Officer PodcastFour Content Topic Strategies You Can Use Today - Video Creator Confidence KitThe biggest hurdle for new video creators is confidence. Being a second opinion loan officer requires no effort....it's what we do. We are confident that we can solve almost any loan problem because we've "been there, done that," and there are very few surprises anymore.
Lacking confidence because of how you "look and sound" on video is a hurdle that can be overcome through repetition and practice. The more significant hurdle preventing most loan officers from being content creators is being confident about WHAT you will talk about and HOW you will talk about it.
T...
2023-02-0928 minSecond Opinion Loan Officer PodcastVideo Content Creator Success Story - Riches in Niches - David XieVideo content creator David Xie joins me in this episode of the Second Opinion Loan Officer podcast. David is someone that I've watched grow into a successful video content creator over the past 18 months or so.
David is a member of the FMWH Expert Network, so we are helping him get his content published, promoted, and converted - but that's not why I wanted to talk to him.
I did this interview to show you that it doesn't take anything special to achieve incredible success as a second-opinion loan officer.
David "gets it," he...
2023-02-0935 minSecond Opinion Loan Officer PodcastThree Laws of Video Engagement - Part 3: Attention Getting TricksGetting your viewer's attention is the secret to rising in the search results on YouTube and Googl
Attention Getting Tricks Include:
Using AI copy generators to create headlines and descriptions
Using Canva thumbnail templates for ideas and templates
Use good microphones - Audio is important (what I use)
We know from the first two laws of engagement that we must first be found, then we have to attract the searcher to us, and now we're going to talk about capturing and keeping their attention.
You cannot make someone find you online - but you...
2023-02-0932 minSecond Opinion Loan Officer PodcastThree Laws of Video Engagement - Part 2: Attract Video ViewsIn this episode, we will discuss attracting more video views by practicing the law of attraction. You may have heard about the law of attraction regarding attracting the kind of clients you want to work with...and a big part of content marketing IS attracting the right clients.
In this context, as one of the universal laws of video engagement, Attraction does not describe how you look; it's how you Appear.
Our biggest fear is that we look or sound dumb on video. That's hogwash....excuse my barnyard vernacular here.
If you are a s...
2023-02-0919 minSecond Opinion Loan Officer PodcastThree Laws of Video Engagement - Part 1: Consumer IntentionVideo engagement is what we ultimately want to accomplish as mortgage content creators. Isn't it our goal as Loan Officers to be introduced to someone that has questions about qualifying for a mortgage?
That's precisely what we cover in these next three episodes of the Second Opinion Loan Officer Podcast. Cracking the Consumer Direct Code - Three Laws of Video Engagement
This series isn't about specific rules you need to follow to make content marketing work for you. We're talking about universal laws that explain why content marketing works!
Part 1 - Law of Intention (unde...
2023-02-0924 minSecond Opinion Loan Officer PodcastClose Loans All Year with New 2023 Loan Limit ContentIn this episode, I discuss getting more traffic and closing more loans from the 2023 loan limit news from FHFA in December.
Most of your competition (and probably you, too!) posts on social media that the loan limits have increased in 2023.
That's awesome if someone sees it who was just wondering what the conventional loan limits are going to be in 2023.
What's even more incredible is turning this valuable information into an evergreen loan-generating machine by building out State resource pages on your website.
Offer educational and informational content, and you will close mo...
2023-02-0926 minSecond Opinion Loan Officer PodcastA Good Samaritan Marketing StrategyNothing is better for your soul during the holidays than giving back and being grateful for everything you've received.
This Good Samaritan Marketing Strategy is exactly what you need to build goodwill in your community, deeper relationships with your Realtor referral partners (who are also suffering in this market), and build a segmented database for marketing in the future.
------------------------------------------------
---
Send in a voice message: https://podcasters.spotify.com/pod/show/secondopinionloanofficer/message
2023-02-0917 minSecond Opinion Loan Officer PodcastThe Secret to Surviving 2023 - Control What You Can / Ignore What you CannotUncertain times, like we're experiencing in the mortgage and real estate industry right now, can be unsettling and a gold mine of opportunity if you approach this market the right way.
In this episode, I'm going to show you that you have 100% control over four areas of your business.
These four areas are:
Past Clients
Prospecting
Reputation
Relationships
We'll unpack three opportunities under each of these four areas of your business that you should invest in. Focusing only on what you can control is the secret to thriving in all unpredictable market cycles.
...
2023-02-0930 minSecond Opinion Loan Officer PodcastWhat is a Second Opinion Loan Officer?A Second Opinion Loan Officer is a mortgage professional that specializes in creating educational and informative video content to help online consumers get answers to their questions about qualifying for a mortgage.
A Second Opinion Specialist knows that out of the thousands of lead forms that consumers fill out daily, less than 4% of those will result in a closed loan with the "loan officer" that ends up with the lead. Being a content creator means sharing your experience and expertise on video.
When you understand how many consumers are going BACK online, with a little more...
2023-02-0821 minSecond Opinion Loan Officer PodcastMy Second Opinion Specialist Origin StoryI wanted to start this channel with a set of 3 "foundation" videos. This is basically to help you, presumably, a mortgage loan officer, understand where I'm coming from with this information, why I think this way, how I know it works, and how I can help you shorten the learning curve.
With over 20 years of experience as a loan originator, I am now showing other guideline geeks, like myself, how to tap into the most significant demographic of mortgage lead opportunities available today, consumers going online with questions about qualifying for a mortgage.
I learned ear...
2023-02-0836 min
Loan Officer Marketing with Chris JohnstoneMortgage Expert and Founder of FindMyWayHome.Com Scott Schang Shares His Thoughts On How Mortgage Professionals Can Prepare For The Future Of The Industry!Mortgage Expert and Founder of FindMyWayHome.Com Scott Schang is on the latest episode of The Loan Officer Wealth Podcast! This exciting conversation will dive deeper into his journey through the mortgage industry, and why sharing your content and experiences online is so important! During this incredibly valuable conversation we discuss: -Scott explains why sharing your experience online is so important so that people who have questions can find it and learn from it when they have questions. -Scott dives deeper into how mortgage professionals can prepare for...
2022-12-2337 min
Franklin Taggart's Virtual Coffee BreakTargeting Underserved Niches With Your Content with Scott Schang, FindMyWayHome.comWhat if 96 percent of people looking for a service like yours were ignored by the top-performing competitors in your industry? By now, the easiest to find customers in your industry are finding the companies who can afford the most expensive ads, keywords, and the top of page one on Google. But imagine if you found a closet full of bankers' boxes with people who wanted your service but couldn't access it as easily as the customers your competitors have the resources to reach. Wouldn't it be worth it to find ways to serve them?
That's what Scott...
2022-09-0241 min
Grown Women, Growing WealthEp 37 Easily Create Content From What You Already Know w Scott SchangScott Schang is the founder of FindMyWayHome.com, a blog, and website he started in response to all mortgage misinformation after the 2008 meltdown.
What happened was an SEO powerhouse that brings 20,000 unique visitors to his website every month.
Before you click off the SEO part, this was largely organic . . . Crazy right?
If you want to find out how he did it, listen in here.
We talk about how to create effective content in a consistent manner.
What should you talk about?
What should your titles look like t...
2021-08-171h 23
The Weekly BoostCreating Content That Attracts Your Ideal CustomerRight now we all want more listings. But the question I would turn back around and ask you is, what type of content are you putting out there to attract your ideal customer?Your content/knowledge needs a place to live if you’re going to be successful. Whether you’re selling real estate, loans, consulting services, or products.You need a platform.For my friend Scott Schang (co-founder of Buywise Mortgage & Findmywayhome.com) it’s a blog and in the early days, webinars.For Jeb Smith & Christian Walsh, both realtors doing...
2021-04-1414 min
The Collective PodcastThe Secret of being a Hyperlocal Loan Officer w/Scott SchangOn this episode, Scott Schang, partner of BuyWise Mortgage and founder of FindMyWayHome.com joins Sean Zalmanoff to discuss the power of hyperlocal content. Scott will talk about how most of your competition will not put in the time to put out hyperlocal content and that is how you can win local business and referral partners. 1:55 Having a Consumer Direct Focus4:45 Bring laser focused8:30 Evolution of content16:50 Tools that create a great experience27:15 Tightening your netQuotes“I have never considered myself as a sales per...
2020-09-1431 min