Shows
Big Ticket ProsThe Conversion Rate Mastermind, Scott ZetlanScott Zetlan, CEO of Visiopt Incorporated, shares strategies for improving digital marketing through optimization and testing. He highlights the impact of effective messaging and conversion rate improvements without increasing ad spend. Scott offers practical advice for newcomers and agencies, emphasizing the need for continuous refinement in marketing efforts. 2025-03-1408 min
Cut The Tie | Own Your SuccessFunnels & Conversions: The Secret to Higher Sales with Scott ZetlanNever Been Promoted Podcast with Thomas HelfrichScott Zetlan shares his expertise in AI-powered optimization and intelligent automation, helping businesses refine their websites and funnels to drive conversions. As the founder of Visiopt, Scott provides insights into how companies can stop wasting money on ineffective strategies and start leveraging data-driven decision-making for growth.About Scott Zetlan:Scott Zetlan is the founder of Visiopt, a cutting-edge optimization platform that helps businesses enhance website performance and increase conversion rates using AI-driven testing. With over two decades of experience in marketing and...2025-02-281h 02
Scale Smart, Grow FastThe Truth About Conversion Rate OptimizationJoin us as we chat with Scott Zetlan, founder of VisiOpt, about game-changing strategies to optimize your customer journey, boost conversions, and scale your business. Discover actionable insights on landing page testing, ad performance, and understanding your customer’s path to purchase. Perfect for entrepreneurs and business owners looking to take their marketing to the next level!
Scott is offering an exclusive free 30-minute optimization consultation for viewers of this podcast! This is your chance to get expert advice tailored to your business. During this personalized session, Scott will analyze your website or funnel and identify actionable st...2025-01-2130 min
Behind Their Success: Advice For Entrepreneurs54: What this Marketing Expert has to say about your Business MessagingToday we have on Scott Zetlan from Visiopt who grew his first online health business into a seven figure brand within a year. Now Visiopt enables companies to test the equivalent of thousands of split tests and a single test without requiring drop in traffic. Scott is on today to talk about how the main part holding back your business from succeeding or growing simply could be your messaging. We talk about how most entrepreneurs skip the basics and wonder why they aren't growing when basics such as marketing and messaging could be the things that propels...2024-12-3035 min
The UpFlip Podcast160. Unlocking Business Growth with AI: No Coding Required!Jason Parker, David Garfinkel, and Scott Zetlan are copywriting experts who have mastered AI to help their clients scale their businesses to new levels. In this episode they dive into the practical ways AI can streamline your business, from creating high-converting ad campaigns to crafting authentic brand copy that sounds just like you. Learn how AI agents can cut hours from your workload, boost conversions, and even build out your website with SEO-optimized content. You’ll hear why AI isn’t just for tech experts, any business owner can leverage it for exponential growth. Plus...2024-11-0439 min
Copywriters PodcastAstonishing Discoveries About AI And Copywriting
Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talked about some unbelievable results, nearly one million in sales, that they had gotten with a VSL that was 80% written by AI.
I’ve known Jason for more than 10 years, and Brian’s post piqued my interest. Jason agreed to come onto the podcast to talk about what he was doing.
Nathan insisted we bring Jason on again to explain further, and after the second...2024-10-2100 minCopywriters PodcastHow To Find The Elusive Hidden BenefitEver wonder how to set yourself, your product, or your business apart?
It’s a big puzzle these days.
The best general advice I’ve heard is from recent podcast guest Scott Zetlan:
“Different is better than better.”
It almost sounds silly, but in the super-competitive marketplace, where products live in the real world, it’s not silly at all.
It’s actually profound.
Because here’s what it means:
When you can show something DIFFERENT about what you’re offering that MAKES A HUGE DIFFERENCE to your prospect, you have just increased your chances MASSIVELY of making a sale.
Now, the p...2024-10-0700 minCopywriters PodcastNew Model Of Copywriting, With CRO Expert Scott Zetlanh CRO Expert Scott ZetlanThese days, things in copywriting are changing so fast it can make your head spin.
Junior copywriters aren’t sure there’s a career path, because of AI.
Experienced copywriters are finding clients have different and sometimes confusing demands that you never would have heard five years ago.
Our special guest today, Scott Zetlan, has some answers for junior copywriters, experienced copywriters, and everyone in between.
That’s because he’s seen and done so much in business, both old school and online. Scott has helped hundreds of businesses grow and scale fast, using innovative testing techniques.
Scott’s company, V...2024-09-0200 min
Agency Exits with Raj JhaRaj Jha and Scott Zetlan: How to Decrease Churn in Technology and Services Based BusinessesIf you're facing the all-too-common issue of clients vanishing and want to take control of your agency's growth, settle in and take notes. In this episode, Scott Zetlan shares his insights and strategies for decreasing churn in your agency. No matter if you are a tech or services based business, Scott's advice applies to all. 2023-12-1145 min
Marketing For Supplement BrandsHow Well Do You Know Your Customer"Send me a text"Today's episode we continue our conversation with Scott Zetlan and focus on knowing your customer, which is the secret ingredient to more supplement sales.Scott Zetlan is the founder of Visiopt a split-testing tool with some serious AI behind it so that you can test faster. Split test 4,317 variations in the time it takes your competitors to perform one.To learn more about how Visiopt can help your business visit: https://visiopt.comBrought to you by http://www.creativethirst.com The revenue optimization agency for health s...2022-07-1258 minMarketing For Supplement BrandsHow To Split Test Faster With Smart Relational Optimization"Send me a text"Today's episode is all about split testing. My favorite subject. :)If you could split test 4,317 variations in the time it takes your competitors to perform one. Then you can win faster, and money loves speed. Today's guest Scott Zetlan, founder of Visiopt drops some serious split testing knowledge.To learn more about how Visiopt can help your business visit: https://visiopt.comWe also discussed Eugene Schwartz and his invaluable book, Breakthrough AdvertisingBrought to you by http://www.creativethirst.com The revenue optimization agency f...2022-06-2842 min