Shows
ProfoundS5 E7 - Dr. Bill Bellows - Thinking About Thinking and the In2:InThinking Forum 2025I have a deeply insightful conversation with Dr. Bill Bellows in this episode of the Profound Podcast. We dive into the heart of what it means to think about thinking—a concept that lies at the core of the In2:InThinking Network, a community Dr. Bellows co-founded to carry forward the transformational work of W. Edwards Deming and other systems pioneers.At the center of our discussion is the 2025 In2:InThinking Forum, happening this June 20–22 in Santa Clarita, California, and also available virtually for free via live stream. It's a gathering of minds, where humility, curiosity, and coll...2025-04-1748 minProfoundS4 E26 - An Important In2:In Thinking AnnouncementIn this short episode, I reconnect with Dr. Bill Bellows, a frequent guest and advocate for W. Edwards Deming's principles. The conversation focuses on reviving the In2:In Thinking Network, a nonprofit Dr. Bellows co-founded to improve how individuals and organizations work, learn, and think together. Dr. Bellows discusses the origins of the network and its 16-year legacy of bringing together diverse voices inspired by Deming, Russell Ackoff, and others to explore innovative ways of collaboration.We also reveal exciting plans for a 2025 In2:In Thinking Network Conference in Santa Clarita, California. This event aims to merge...2024-12-1909 min
Netokracija PodcastSavjeti za početak IT karijere (Matko Čeme, IN2)Iako za IN2 grupi nije čuo dok nije dobio priliku raditi u ovoj tehnološkoj tvrtki s uredima širom regije (u Zagebu, Rijeci, Puli, Labinu, Varaždinu, Sarajevu, Ljubljani, Beogradu i Matkovom rodnom Osijeku) koja ove godine slavi 30 godina poslovanja, Matko je danas tamo zadovoljno bavi laboratorijskim informativnim sustavima. Ukratko - ako ste u Hrvatskoj vadili krv - nalaz ste vjerojatno dobili preko sustava IN2 na kojem radi Matko.Kad vaš softver poboljšava živote vama bliskihNa pitanje zašto baš to, u sklopu našeg razgovora odgovara kako je još za vrijeme studija se...2022-12-0529 min
THE SMARKETING SHOWWhat is a B2B Marketing Lead? - The Smarketing Show Episode 102Defining what a marketing lead is will be important to measuring your marketing effectiveness. At IN2, we believe that most business owners don't buy marketing, they buy the results that marketing can deliver to their business – and leads are usually a BIG part if it. Marketing can create awareness for your business or service. It can also boost prospects' consideration rates. However, lead generation through your marketing efforts continues to be the ultimate measuring stick for your efforts!
2022-05-1914 minTHE SMARKETING SHOWEpisode 89 - Gaining Credibility with Strategic Business ConversationsJoin host Rick Lambert and his guest Lorraine Curling, the head of Global Sales Learning & Development with the Xerox Corporation discussing importance of having business conversations over product pitches. Topics include the evolution of B2B sales, what makes a strategic business conversation and how to rethink your sales engagements to build more credibility with key decision makers.
2021-11-1117 minTHE SMARKETING SHOWEpisode 88 - Selling Through Adversity - The Smarketing ShowInclusion & Belonging Leader, Orator & Mentor Jay Suggs joins Rick Lambert in this episode to discuss the inner strength we all have to persevere and succeed with the right mindset. Jay believes one day you will look back and be so amazed of how strong you were during these difficult times. A must see episode for business professionals facing adversity!
2021-11-0512 minTHE SMARKETING SHOWEpisode 87 - TOP 10 LinkedIn Selfie Videos People Like! (Part 2 of 2) - The Smarketing ShowJoin Rick for 5 more easy and impactful videos you can shoot and post on LinkedIn to strengthen your personal brand, drive engagement and boost your consideration rates with potential buyers!
2021-11-0512 minTHE SMARKETING SHOWEpisode 86 - TOP 10 LinkedIn Selfie Videos People Like! (Part 1 of 2)Ever wonder what to say on a LinkedIn selfie video? Join Rick for 5 samples of selfie videos you can shoot and post right away!
2021-11-0509 minTHE SMARKETING SHOWEpisode 85 - The Rise of Video, Social Selling & Sales EnablementYour ability to digitally transform traditional sales activities is paramount to your success. Join Rick lambert and Sales & Marketing guru Scott Clary discussing 3 of the biggest trends driving the evolution of today’s B2B sales professional.
2021-10-1428 minTHE SMARKETING SHOWEpisode 84 - Football Coaching Strategies for Sales LeadersJoin Rick Lambert and State Champion Football coach Eric Stavola for a conversation about winning strategies you can use to lead your team to victory on the field or in the boardroom.
2021-10-1421 minTHE SMARKETING SHOWEpisode 83 - The Power of Fear of LossThe Power of "Fear of Loss" - Join LinkedIn personality and fearless leader at My Shower Door, Keith Daubmann to share how LinkedIn has helped him and speak to the evidence that supports why sales professionals should be considering "Fear of Loss" within their sales strategies.
2021-10-1411 minTHE SMARKETING SHOWEpisode 82 - How to Create Award Winning Culture - The Smarketing Show -
Managing hybrid work environments and multigenerational workforce’s isn’t easy. Join host Rick Lambert for this interview with Chelsey Bode, a millennial business leader who’s company Pearson Kelly Technology just won TOP 5 Places to Work!
2021-09-2313 minTHE SMARKETING SHOWEpisode 81 - 3 Marketing Opportunities for Fall PlanningJoin Rick and Cheryl for a conversation around marketing opportunities that exist for business and marketing leaders that will help improve your chances of success of driving Q4 results. Season 3 of The Smarketing Show debuts next week.
2021-09-1417 minTHE SMARKETING SHOWEpisode 80 - Why Innovation & Business Strategy Need To Be AlignedYou’re innovative with a great business idea but how should you commercialize it? Today’s guest and founder of First Rock Consulting, Mitchell Filby explains where, how and why you need to focus your next innovative idea on early adopters and not necessarily the mass market to maximize success. Join Rick and Cheryl for this episode of the SMARKETING SHOW filled with insights from Mitchell’s global experience consulting many of the worlds most recognized technology companies.
2021-09-1409 minTHE SMARKETING SHOWEpisode 79 - TOP 10 BIG MISTAKES Businesses Make on Social MediIs your business making one or more of these avoidable social media mistakes? Find out in this episode as Rick and Cheryl share common blunders and how to avoid them on The Smarketing Show.
2021-08-2711 minTHE SMARKETING SHOWEpisode 78 - 10 Ways to Measure Your Company’s Digital DNADescription: When was the last time you looked at your ‘Digital DNA’ from a sales and marketing perspective? The fall is a great time to measure your current position and identify gaps that you can act upon as you compare your results to the goals that were set out when building your marketing strategy at the beginning of 2021. This episode of The Smarketing Show, Rick and Cheryl walk through the 10 things you need to think about as we approach the last quarter of the year.
https://www.linkedin.com/pulse/10-questions-measure-your-companys-digital-dna-2021-rick-lambert/
2021-08-1913 minTHE SMARKETING SHOWEpisode 77 - How to Collect & Use Customer TestimonialsCustomer testimonials could be the most underutilized marketing and sales enabler that showcases your value proposition through credible third-party validation. This episode, Rick & Cheryl discuss who to approach, type of testimonial, where to use them, and how to ask for your next testimonial.
2021-08-1611 minTHE SMARKETING SHOWEpisode 76 - How to Include Customers in Your MarketingToo few organizations feature their customers in their marketing efforts and as a result miss out on the opportunity to provide new prospects with validation of their capabilities through a third part lens. This episode of The Smarketing Show proved practical and actionable steps businesses can take to showcase your customers in multiple ways.
2021-08-0609 minTHE SMARKETING SHOWEpisode 75 - REWINDGreat ideas are only as good as their execution and in this episode, Cheryl and Rick showcase four past guests and specific actionable suggestions they’ve made on The Smarketing Show. Scott Clary Joey Davenport Keith Daubman Randy Taylor
2021-07-2909 minTHE SMARKETING SHOWEpisode 74 - Recruiting Post PandemicRecruiting Post Pandemic – Experts are predicting a tsunami of job changes coming post pandemic creating the need for employers to strengthen their recruiting practices. To provide answers, join former Recruiter and now Sales Leader Larry Brush with Cheryl and Rick discussing critical recruiting strategies you can implement to elevate the quality of candidates you attract, interview and ultimately bring into your organization.
2021-07-2922 minTHE SMARKETING SHOWEpisode 73 - The Imposter Syndrome with Brenda PearsonGuest: Brenda Pearson - Career and Organizational Happiness Coach This week on The Smarketing Show, Rick and Cheryl are joined by Career & Organizational Happiness Coach, Brenda Pearson, to discuss Imposter Syndrome- which is defined as doubting your abilities and feeling like a fraud. Learn more about how this syndrome affects high-achieving professionals who find it difficult to accept their accomplishments despite being successful. If you are a perfectionist, an expert, a natural genius or a superman or superwoman, this show is for you! Learn more about how Imposter Syndrome manifests and some strategies for overcoming it!
2021-07-1512 minTHE SMARKETING SHOWEpisode 72 - Email Etiquette BlundersEmail etiquette blunders can be costly and this week Rick and Cheryl share common email mistakes you can easily avoid if you are aware of them! Perfect for sales, marketing, customer service and anyone that uses email to communicate internally or externally with customers.
2021-07-1507 minTHE SMARKETING SHOWEpisode 71 - The 2% Success Solution – The Mental Fuel of Sales!Behavioral Performance Expert Randy Taylor joins Rick and Cheryl to discuss how the TOP 2% of sales professionals maintain a mindset that the other 98% don’t. In this episode, Randy shares practical insights on what he calls “”The Mental Fuel” of sales that any salesperson can use to stay motivated, persevere through rejection and achieve more than they may think is possible.
2021-07-0121 minTHE SMARKETING SHOWEpisode 70 - What is SEO & Why You Need ItJoin Rick and one of IN2's SEO specialists Kayla Trowler for a layman explanation of Search Engine Optimization (SEO) and how your business can gain a competitive advantage with customers searching on Google for what you offer!
2021-06-2412 minTHE SMARKETING SHOWEpisode 69 - How to Recruit & Retain a Gen Z!How to Recruit & Retain a Gen Z! This week we ask professor Scott Hubert for his coaching on what his Generation Z students are looking for from an employer. Topics include practical takeaways you can use to position your employment opportunity to attract elite performers and reduce turnover with progressive Gen Z management strategies.
2021-06-1722 minTHE SMARKETING SHOWEpisode 68 - How to Create a Social Media Policy for your BusinessThis week on the Smarketing Show, Rick and Cheryl discuss the importance of creating a social media policy and why it is essential in making sure your employees know what they should and should not do on social channels. Plus, having a policy can help your company curb any legal or security issues.
https://youtu.be/t21_bU_yEgA
2021-06-1013 minTHE SMARKETING SHOWEpisode 67 - Tips on Telling Your Company Story with Media Personality Jeremy DuntonGUEST: Jeremy Dunton, Media Personality & Author This week on The Smarketing Show, Rick and Cheryl are joined by media personality and author, Jeremy Dunton to discuss what makes a great story. Jeremy has spent years in radio and television as a host and producer and has polished his storytelling craft. Tune in this week to find out how to create content that is engaging, informative and entertaining, from a media professional!
2021-06-0300 minTHE SMARKETING SHOWEpisode 66 - Film maker, Greg A. Sager Speaks to Storytelling and Video StrategiesGUEST: Greg A. Sager, Director, Writer, Producer, Matchbox Pictures DESCRIPTION: This week on The Smarketing Show, Rick and Cheryl are joined by film director, writer, and producer with Matchbox Pictures, Greg A. Sager. The global pandemic has impacted the entertainment industry in a major way, forcing the closure of movie theatres and cancelling movie productions. Find out more about how the entertainment industry have adapted to these restrictions and how COVID-19 has impacted the industry today and for years to come.
Matchbox Pictures newest release “Open Your Eyes” available June 1, 2021 on demand, Blu-ray & DVD. http://matchboxpictures.ca/
2021-05-2713 minTHE SMARKETING SHOWEpisode 65 - Comedy in the Virtual World with Comedian Jeff Leeson
GUEST: Jeff Leeson, Comedian
www.jeffleesoncomedy.com
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by comedian Jeff Leeson to discuss how he has adapted his craft in a virtual, remote world. Jeff is described as “king of the crowd work’ and a one-of-a-kind performer who has shifted to live Zoom comedy shows that are customized to each company. Jeff has been doing comedy for over 20 years and has performed at hundreds of corporate events.
2021-05-2017 min
Know Normal PeopleHIGHLINE PRESENTS: IN2Welcome to the IN2 Podcast, where we seek to incite insight, pursuing truth for the sake of wonder. Join us to have an honest and encouraging conversation about whatever it is that we're - in to. We spark laughter and strive to deepen our understanding of the world and the things we share it with. So pull up a seat, and let's get IN2 it.Learn more and subscribe by visiting us at highline.network/shows/in22021-05-1801 min
RavelHIGHLINE PRESENTS: IN2Welcome to the IN2 Podcast, where we seek to incite insight, pursuing truth for the sake of wonder. Join us to have an honest and encouraging conversation about whatever it is that we're - in to. We spark laughter and strive to deepen our understanding of the world and the things we share it with. So pull up a seat, and let's get IN2 it.Learn more and subscribe by visiting us at highline.network/shows/in2
★ Support this podcast on Patreon ★
2021-05-1801 min
Whiskey BenchHIGHLINE PRESENTS: IN2Welcome to the IN2 Podcast, where we seek to incite insight, pursuing truth for the sake of wonder. Join us to have an honest and encouraging conversation about whatever it is that we're - in to. We spark laughter and strive to deepen our understanding of the world and the things we share it with. So pull up a seat, and let's get IN2 it.Learn more and subscribe by visiting us at highline.network/shows/in22021-05-1801 minTHE SMARKETING SHOWEpisode 64 - Boosting Workplace Performance with Executive Coach, Katie Wright
GUEST: Katie Wright, Certified Professional Coach katiewrightcoaching.com katie@katiewrightcoaching.com
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by Certified Professional Coach, Katie Wright to discuss how executive coaching can boost your productivity and success. Katie discusses common challenges that business leaders are facing today and how you can remedy these challenges equipped with new tools and skills that will help strengthen company culture.
2021-05-1316 min
in2 ShowEveryday Slang: Watch what you say!We are unpacking daily slang that slips into conversations and how the things we say impact our impressions on others. Why does 'piece of cake' mean something easy, when making a cake is hard? Listen and find out!2021-05-1228 minTHE SMARKETING SHOWEpisode 63 -Career Coaching to Unleash Your Superpower with Michele Sands, Career Coach
GUEST: Michele Sands, Career Coach, Regal Insights
www.regal-insights.com
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by Career Coach, Michele Sands with Regal Insights. Michele has a long history of Executive Leadership, Coaching and Business Development. This week Michelle will discuss different strategies that can help you take action and create a life and career you love.
2021-05-0616 minTHE SMARKETING SHOWEpisode 62 - Tornado Chaser Explains Live Streaming with Brian J Spencer
GUEST: Brian J Spencer, Professional Storm Chaser & President of Streaming Incorporated
DESCRIPTION:
This week on the Smarketing Show, Rick and Cheryl are joined by the President of Streaming Incorporated, Brian J Spencer, to talk about the evolution of video and video streaming since the pandemic. Streaming Incorporated uses innovative technology to help businesses across Canada create live events and promotional material. Brian is also a Professional Canadian storm chaser at Spotter Network, an organization that brings storm chasers together where they can share storm data with the public in an effort to protect life and...2021-04-2917 minin2 ShowControversial Crisis of ExistenceAs time continues to fly, we are stumped by the age old question of "what is life?", just as many a student has been stumped before us. Bringing in some facts from the ancient world, religion and Covid-19, our conversation explores what we hope to understand about this simulation that we live in.2021-04-2727 minTHE SMARKETING SHOWEpisdoe 61 - How to Think Like a Champion with Former NHL Player Dwayne Hay
GUEST: Dwayne Hay, Hockey Coach & Skills Trainer & Former Professional Hockey Player
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by special guest Dwayne Hay. Dwayne is a hockey skills trainer and a former professional hockey player who, over the last 10 years, has put in over 10,000 hours developing/mentoring players from age 6 to NHL players actively playing on and off the ice. This week Dwayne discusses how to have a champion mindset and how the lessons on the ice can be applied in the business world.
https://dwaynehay.com/
2021-04-2217 minTHE SMARKETING SHOWEpisode 60 - Podcast Do’s and Don’ts with Shauna Rae, Podcast Co-Host/ProducerGuest: Shauna Rae, Podcast Co-Host/Producer at Kitchen Confessionals Podcas
Description: There is no denying that everyone loves a good story, and the concept of storytelling is one of the reasons podcasts have become so popular and an effective way of communicating. At a time when people are unplugging, podcasts offer listeners an efficient yet intimate way to consume content. This week on The Smarketing Show, Rick and Cheryl are joined by Podcast Co-Host/Producer Shauna Rae to discuss the do’s and don’ts of creating podcasts.
2021-04-1517 minin2 ShowBack in BusinessNew content coming soon.... heres a small preview.Follow our socials for more updates: @i2.show2021-04-1311 minTHE SMARKETING SHOWEpisode 59 - Image, Style & Wardrobe Pro Tips with Image Consultant Susan Jacobs
Guest: Susan Jacobs, Image, Style & Wardrobe Consultant
Description: This week on The Smarketing Show, why looking good isn’t about age, shape or budget, it’s about understanding! Susan Jacobs, Image, Style & Wardrobe Consultant, is this week’s guest. Tune in and find out if you are making mistakes when it comes to your image and wardrobe and how to step up how you present yourself in the virtual business world.
Visit Susan’s website for the 10 ways to update your look for under $100.
https://personalstyleconsulting.com/
2021-04-0821 minTHE SMARKETING SHOWEpisode 58 - Voice Management Tips with Public Speaking Coach Mindy WilliamsonGuest: Mindy Williamson, Public Speaking Coach & Media Personality This week on The Smarketing Show, Public Speaking Coach and media personality shares her insights on how you can communicate your ideas for maximum impact. If you do live presentations or virtual meetings in front of audiences of all sizes, this episode will provide you with practical tips you can start using to elevate your messaging and delivery right away.
2021-04-0119 minTHE SMARKETING SHOWEpisode 57 - Making Data Driven Marketing Decisions with James LaPenna From Atlantic Tomorrows Office
Guest: James LaPenna | Marketing Manager, Atlantic
This week on the Smarketing Show, Rick and Cheryl are joined my special guest James LaPenna, Marketing Manager at Atlantic Tomorrow’s Office, a managed services and office technology solutions provider in New York, New Jersey and Pennsylvania. The topic this week is around making data driven marketing decisions. Marketing has evolved. Gone are the days of gut decisions and hoping for the best. James, Rick and Cheryl discuss the approach to driving business intelligence by evaluating, analyzing, strategizing, monitoring and optimizing digital assets.
2021-03-2514 minTHE SMARKETING SHOWEpisode 56 - How to Differentiate Yourself in the World of Selling, with Joey DavenportGuest: Joey Davenport, President and Co-Founder of Hoopis Performance Network This week on the Smarketing Show join Cheryl and special guest Joey Davenport to discuss techniques that can differentiate you in the world of sales. Joey is the President and Co-founder of Hoopis Performance Network- a world class learning platform designed to support firms and companies in the financial industry reach their potential. With experience as a top producer, manager, master coach and author, Joey discusses the Art of Collaborative Discovery. The RPN Questioning Model and what sales professionals are missing when it comes to building rapport.
...2021-03-1818 minTHE SMARKETING SHOWEpisode 55 - Challenging Status Quo With Industry Influencer, Ray Stasieczko
GUEST: Ray Stasieczko, Pioneer of Managed IT and Managed Print services and an industry influencer with over 30 years of expertise.
Description:
This week on The Smarketing Show Rick and Cheryl are joined by special guest, Ray Stasieczko, a pioneer of Managed IT and Managed Print services and an industry veteran with over 30 years of expertise. Learn more about another third-party perspective on why personal branding, video, consistency, and authenticity are a winning formula for individuals and organizations to elevate their brand in today’s digital intersection.
https://www.linkedin.com/in/che...2021-03-1115 minTHE SMARKETING SHOWEpisode 54 - Rick Lambert’s Top 10 Sales and Marketing Checklist for 2021The pandemic has forced every business to rethink their sales and marketing strategies. This week on The Smarketing Show, Rick and Cheryl walk through the 2021 sales and marketing checklist and discuss how the new landscape has changed the ways businesses start and win more deals.
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/
2021-03-0423 minTHE SMARKETING SHOWEpisode 53 - Rebuilding Confidence with Tom HerbGuest: Tom Herb, Sales Leader, Paycor, Mid-Atlantic Region
DESCRIPTION:
This week on The Smarketing Show, Rick and Cheryl are joined by Paycor Sales Leader and host of Thirsty Thursdays on LinkedIn, Tom Herb to discuss rebuilding confidence. The COVID-19 pandemic continues to change the world as we know it, especially in the way we lead teams and manage people. Find out how, by adapting to the changes in the world, businesses and leaders can achieve confidence by building trust in a whole new way, today and in the years to come.
https://www.l...2021-02-2518 minTHE SMARKETING SHOWEpisode 44 - 8 Ways to Make Your B2B Sales Team Pandemic ProofWhen COVID 19 hit in March 2020, the preference for digital communication zoomed to virtually 100% in just days. And it wasn’t just millennials, it was the pandemic driving the way we sell. This week on The Smarketing Show, Rick and Cheryl discuss the 8 shifts Business Owners & Sales & Marketing Leaders can make to survive and thrive in today’s pandemic. https://www.linkedin.com/pulse/8-ways-make-your-b2b-sales-team-pandemic-proof-rick-lambert/
2021-02-1812 min
THE SMARKETING SHOWEpisode 52 - How Companies Are Using Video in 2021 with Video Producer/Director Bruce Carteruest: Bruce Carter, Freelance Video Director/Producer
Video marketing has become increasingly popular for businesses of all sizes. According to Cisco, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022. This week on The Smarketing Show, Rick and Cheryl are joined by Freelance Video Director/Producer to discuss why 2021 will be the year of video marketing for businesses of all sizes.
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/
2021-02-1815 minTHE SMARKETING SHOWEpisode 51 - Women in leadership: Achieving an equal future in a COVID-19 world with Kristal Cook
Guest: Kristal Cook, Senior Account Manager ACDI & Founder of Female Fridays
DESCRIPTION:
Welcome to Season 2: Episode 4 of The Smarketing Show! This week’s special guest Kristal Cook, Senior Account Manager at ACDI and Founder of Female Friday’s on YouTube, discusses the evolution of female leadership as we approach International Women’s Day on March 8th. Only 5% of CEOs of major corporations in the US are women, but there are reasons for optimism. Join the conversation around why evolving job needs are empowering women and leveling the playing field now more than ever.
Here’s...2021-02-1115 minTHE SMARKETING SHOWEpisode 50 - Sales Leadership in a Virtual World with Mike TecceGuest: Mike Tecce, VP, Ricoh Global Services Americas
Welcome to Season 2: Episode 3 of The Smarketing Show! In times of sales adversity, this week’s guest Mike Tecce, VP, Ricoh Global Services Americas, shares his perspective on sales leadership in a virtual world as he leads a cross continental sales force with a mix of motivation, inspiration, and authentic leadership.
https://www.linkedin.com/in/michael-tecce-32964aa/
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/
2021-02-0418 minTHE SMARKETING SHOWEpisode 49 - Selling Digitally in 2021 with Brad BentonWelcome to Season 2: Episode 2 of The Smarketing Show! This week, special guest Brad Benton talks about why the role of the B2B salesperson will inevitably need to adapt and evolve with the new digital selling landscape. Rick, Cheryl and Brad discuss how reimagining the sales process and the roles of reps in it, sellers will be able to emerge and provide even more value.
https://www.linkedin.com/in/%F0%9F%92%A5brad-benton%F0%9F%92%A5-27459a17/
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/
2021-02-0120 minTHE SMARKETING SHOWEpisode 48 - Social Selling & Influencer Marketing with Scott D. Clary- The Smarketing Show -
Welcome to Season 2: Episode 1 of The Smarketing Show! This week, special guest Scott D Clary discusses 2021 Sales and Marketing Trends. Scott has over 100,000 followers on LinkedIn and is re-writing the playbook on leadership, demand generation, sales, marketing, brand and take to market strategy. Join Rick and Cheryl and special guest Scott, as they explore conversations around social selling, podcasts, video, and influencer marketing.
www.scottDclary.com
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/
2021-01-2131 minTHE SMARKETING SHOWEpisode 47 - Holiday Greeting Ideas During COVIDNormally the holidays are synonymous with sending gifts to clients and employees at the office as a sign of appreciation. With most offices operating remotely due to COVID-19 and cancelling annual holiday parties, corporate gifting is a little trickier this year. This week on The Smarketing Show, Rick and Cheryl discuss Customer Holiday Greeting Ideas During Covid.
2020-12-1713 min
#369Mindset_DetoxTVNew Moon 12/2020 Stepping in2 Yah Dharma/Destiny of Cellph RealizationWei Peeled back the Onions as the Ancestahs Are Always Working with Our ENERGIES Xchange and Frequency Calibration!! Going in2 The Winter Solstice in 12/21/2020 it will Mark Some of the Most Divine ENERGIES Know 2 Hueman Spectrums!! Now is the Time 2 Shed All Karmic Debts as They are all Paid up!! Time 2 Walk in Yah Sunshine So The Divine Spirits Can Align with Yah Courage and Confidence of Being Yah Dopest Cellph!! Time 2 Expect An Calm-Passionlty Powerful Change Yah been Hoping and Seaing in Yah Dreams and Meditations!! Please enjoy our Transmissions and Here a Gift 4 Yah @ https://linktr.ee/SPIRITOFSARAHALALTMINDSET...2020-12-1623 minTHE SMARKETING SHOWEpisode 46 - LinkedIn Case Study: What to Post and WhyIf you’re wondering what to post and why on LinkedIn, watch our behind-the-scenes interview with one of America’s top glass specialists, Keith Daubmann, as he explains how his LinkedIn content has helped him build trust with customers and prospects.
This week on The Smarketing Show, Rick and Cheryl present a LinkedIn Case Study around what and to post and why.2020-12-1016 minTHE SMARKETING SHOWEpisode 45 - 10 Ways To Step Up Your Digital Marketing in 20212021 has changed the way businesses operate. This year has introduced an entirely new world of thinking when it comes to working remotely, attracting audiences, and engaging with customers. This week on The Smarketing Show, Rick and Cheryl discuss why now is the time to get your 2021 strategy in place and look at trends to consider when building you approach to marketing.
2020-12-0310 minin2 ShowAdulting in 2020Our whole academic careers are designed to prepare us for real life, but do they? Every graduate ever from any stage in their education pathway can testify to how different real life is, specifically the how and what is different. This episode we compare expectations vs. reality of after 'school' life and the countless 'normal' career paths that are out there, beyond what is typically expected or known.2020-11-2326 minTHE SMARKETING SHOWEpisode 43 - 10 Must Have Videos Every Company Needs2020-11-1912 minin2 ShowEducation: Gap, University, SchoolEducation goes beyond institutions into facts and awareness of certain issues. It is interesting to compare international systems and the issues that have changed and improved. The US education strength is in their business mindset, particularly incorporating creativity and interdisciplinary expertise. And finally, the crux of behind it all lies in extrinsic and intrinsic motivations.2020-11-1734 minTHE SMARKETING SHOWEpisode 42 - The Importance of Having a Social Media PolicyDeveloping a comprehensive social media policy that includes guidelines, best practices and training tips for your employees is essential for businesses. This week on The Smarketing Show, Rick and Cheryl walk through the importance of having a social media policy for employees and
talk about why, when used carelessly, social media can ruin your brand image, change the public perception of your business, and even lose you customers.
2020-11-1209 minin2 ShowExams & How Routines can Change your LifeExams configure your academic career and finding the best study techniques, stress management and routine in preparation is an ongoing challenge. From understanding some basic brain functions, there are certain tips and tricks we are sharing to help anyone needing to change their bad habits. Try out some of our recommendations and reach your optimal brain performance.2020-11-1137 minin2 ShowA Lifetime of EmotionsCatching feels or just dealing with them is a struggle. What are emotions, how are they effected and how much control do we have over them? Listen in as we explore the different emotions and effectors we all experience at different points during our everyday life.2020-11-0825 minTHE SMARKETING SHOWEpisode 41- How to Build Culture in a Virtual World
As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a new challenge to create a company's culture in a virtual world.
This week on The Smarketing Show, Rick and Cheryl are joined by special guests, Renee Dhingra and Brianna of Hub Technology Group, to discuss some of the strategies they use to build and sustain employee connection to the organization’s mission, purpose, and ultimately each other, during these rapidly changing times.
2020-11-0513 minin2 ShowSensing the WorldThe only things that we know about the world are perceived through our senses. Therefore, it may all be a simulation of your different sensory pathways that make your opinion of what you've truly seen, heard, smelled or tasted really just your opinion. You think, therefore, are you really?2020-11-0529 minTHE SMARKETING SHOWEpisode 40 - Paid Advertising Strategies & BenefitsDuring the pandemic, a wide range of businesses have worked to increase their online presence as it’s become even more important in our virtual world. With so many more people staying in, there has been a massive increase in internet usage and thus, in audience size for online businesses.
This week on The Smarketing Show, Rick and Cheryl are joined by special guest, Liz Gray, Google Ads guru and professor at the Lawrence Kinlin School of Business to discuss why it’s so important to maintain this new model of marketing during and after pandemic life.
2020-10-2922 minin2 ShowSpooky Wednesday: traditional tricks and treatsHave you ever trick or treat-ed? Well you may be curious of the strange beginning from which this tradition spurred. As Halloween was initially a religious festival, trick or treating was when priests exchanged blessings for food. And the costumes that have adapted for this activity have similarly interesting perspectives, surprisingly in science.2020-10-2823 minin2 ShowHalloween, Drugs & SuperstitionsWith Halloween just around the corner, listen in as we discuss different cultural perspective on the holiday. What began as a religious and superstitious tradition turned into a celebration and brings people together year after year. The Halloween party culture has its own kind of 'scary' twist as one of the days with some of the highest drug use rates, especially in the USA. So seeing ghosts might not be the only thing you are imagining.2020-10-2829 minTHE SMARKETING SHOWEpisode 39 - TOP 10 Sales Interview Questions for Virtual Sales CandidatesSales leaders are looking for new virtual selling skills, but have their interview questions changed? Join us for Rick’s TOP 10 questions you should be asking your next B2B sales candidate
2020-10-2213 minTHE SMARKETING SHOWEpisode 39 - Why Outsource Your Digital MarketingTo be competitive, investing in a well-planned digital marketing plan is a very smart decision for companies. This week on The Smarketing Show, Rick and Cheryl discuss why outsourcing to a digital marketing agency allows organizations to make the most of digital marketing opportunities and grow your business.2020-10-1511 minin2 ShowProvis Eyewear: A Mission to Change the World's VisionProvis Eyewear. The only blue light blocking glasses that you need. Protecting your eyes for the long term is not what we often think about in our 20s. Raquel DID and successfully launched her enterprise selling blue light blocking glasses with a social justice twist. For every purchase, $20 is donated to Sight For All charity that improves eye health in 3rd world countries. Learn more about this booming business from yours truly.2020-10-1426 minin2 ShowEye OpenersAre you ready for the worst of the worst? Hold on to your eyes as well delve into the scariest of scenarios that can eventuate in your eyes. From eye transplants, exophthalmos and macular degeneration, open your eyes to the horror stories that are all too real for some people.2020-10-1429 minTHE SMARKETING SHOWEpisode 37 -The Ultimate Digital Marketing Self AssessmentDigital Marketing can be both confusing and frustrating as there are many options and strategies that exist to help businesses with limited marketing knowledge. This week on The Smarketing Show, Rick and Cheryl walk through the digital marketing 10 box giving you the opportunity to assess your organizations Digital Marketing DNA.
2020-10-0814 minTHE SMARKETING SHOWEpisode 36 - What is Google My Business?Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. This week on The Smarketing Show, Rick and Cheryl talk about how Google My Business can complement your existing website by giving your business a public identity and presence with a listing on Google.
2020-10-0808 minin2 ShowVirtual "Masks" in the MediaIn today's society, masks are readily observable in politics and social media. With topical Australian state and American federal elections, portraying opinions and perspectives of social issues are politicians’ ploys in selling a particular mask of themselves...Statistics in the media are also an important mask to be aware of and can make us ignorant to the real facts of reality. The pleasure of social media comes with its dangers. Listen in as we take off the digital mask we didn't expect coming.2020-10-0721 minin2 ShowChanging Identities in Changing EnvironmentsHow do does the way you carry yourself change in different environments? We talk about the masks we subconsciously wear in corporate, dating, family & COVID-19 settings.We expose the different aspects of personality to sell yourself in various lights, with which make up and fashion have made this transition easier in the modern world.2020-10-0726 minin2 ShowFrames: From Bullying to FashionThe perception and use of eye wear has changed from being a bully target to a trending fashion statement, with blue light blocking glasses becoming an important accessory and protective measure. Today we dig deeper into comedic stories about the fashion of glasses and the different metaphorical lenses that we wear.2020-10-0625 minin2 ShowWelcome to the i2Podcast: Who are we?Welcome one and all to I2! We are Raquel and Juls... A Business student & Science student with unique backgrounds including Medical research, Elite Sports, Languages and Organisation! Find out what else we do, where we come from, what we want to get out of this podcast and how to give back.Our eyes shape the way we see the world so put on your glasses and listen to our conversations about physical and metaphorical perspectives.2020-10-0623 minTHE SMARKETING SHOWEpisode 35 - Are you Linked-In or Linked-Out?There are plenty of platforms for social selling, but this week on The Smarketing Show, Rick and Cheryl discuss why LinkedIn should be a top priority! The ability to discover and approach leads directly through LinkedIn is invaluable for sales reps. By maintaining an active presence via content and advice, you can build those ever-so-important business relationships.
2020-09-2410 minTHE SMARKETING SHOWEpisode 34 - What to post on LinkedIn and whyHaving an updated, branded profile is incredibly important. But to show up in front of recruiters or business decision makers, you need to post, share, and comment on content. This week on The Smarketing Show, Rick and Cheryl talk about how to post information around topics that are important to your network or industry.
https://ecademy.selltowin.com/linkedin-bootcamp/
2020-09-1716 minTHE SMARKETING SHOWEpisode 33 - Reasons Your Business Needs SEOThe digital world is constantly changing. However, one technique remains important to an effective marketing strategy... Search Engine Optimization. This week on The Smarketing Show, Rick and Cheryl discuss why optimizing your content improves your site's visibility, plus it offers plenty of other benefits to help you grow your brand.
Learn more in our blog: 10 Reasons Your Business Needs SEO
https://in2communications.com/your-business-needs-seo-10-reasons/
2020-09-1011 minTHE SMARKETING SHOWEpisode 32 - Top 5 Mistakes Businesses Make on Social MediaWhen using social media for your business, there are a few common mistakes that can easily be avoided. This week on The Smarketing Show, Rick and Cheryl walk through the top 5 mistakes businesses are making on social media. By avoiding these mistakes and implementing a social media marketing plan you can grow your company’s reputation exponentially.
2020-09-0809 minTHE SMARKETING SHOWEpisode 31 - How to Handle Negative Social Media CommentsSocial Media platforms provide a public environment that has its own pro’s and cons. This week on The Smarketing Show, Rick and Cheryl discuss how to handle negative social media comments. Traditional customer service and public relations are not enough anymore- watch this week’s episode for tips on how to handle complaints, negativity or inappropriateness online.
2020-09-0810 minTHE SMARKETING SHOWEpisode 30 - Lead Generation FAQsThis week on The Smarketing Show, Rick and Cheryl go through their top lead generation FAQ’s. Watch and learn more about:
The best way to generate leads as a sales rep during COVID
The best way to prospect for new leads
The recommended activity mix for lead generation
The best way to get more leads
The best way to use content marketing and social media to get more leads
The importance of a website when it comes to lead generation
2020-08-2413 minTHE SMARKETING SHOWEpisode 29 - What, Why and How of Sponsorship AdvertisingThis week on The Smarketing Show, the WHAT, WHY and HOW of Sponsorship Advertising. Rick and Cheryl are joined by special guest, Scott Hill, a management consultant turned entrepreneur/CEO of the worlds largest mass participation team sports events: Play On!
This week we discuss how incorporating Sponsorship Advertising into your marketing mix can:
Shape consumer attitudes
Build brand awareness
Drive sales/Generate New Leads
Increase reach
Generate media exposure
Differentiate yourself from competitors
Enhance business, consumer, and VIP relationships
2020-08-1407 min
Deep in2 The Soundz of ..Deep in2 The Sounds of Techno DJ set May'19WE have a mogul in digital music in da house!! Jean Michel Jarre starting of this month @ deep in2.. TECHNO!! with a one & a half hr. set we bring you the latest in Techno world!! Enjoy deep in2...da SoundZ of Techno :)
playlist:
Jean-Michel Jarre - If The Wind Could Speak (Tale Of Us Remix)
Spektre ft Juliet Fox - Thinking About You (Original Mix)
Leo Lippolis - Restart
Pig & Dan -Terrax
Helmut Kraft - Labyrinth (Original Mix)
ROBPM - Dark & Deep (Andrea Signore & Shay De Castro Remix)
RanchaTek - Trust...2019-12-131h 26
#369Mindset_DetoxTVDive Deep in2 BreTake a trip in2 our Energy Healing Experience Dah OmniGodess Her Cellph!! Numbers and Sound Healing...we Helped with the back pain she was having and it went away in a few days.. immediately after pain decreased bit!💖🖤💖2019-10-1043 min
Screaming In2 The VoidA Living Room Conversation - Mental Health EditionAfter a little podcast hiatus, Amy, her daughter Val, and friend Melanie have an open discussion about mental illnesses, medication, and what they are doing physically and mentally to help themselves feel better. Amy also discusses her changing body and where she feels she is at right now with “body image”. A former personal trainer, Amy has struggled with weight and the fitness industry mentality for years, and is now focusing on feeling healthy - physically and mentally.2019-09-2934 minScreaming In2 The VoidSeason 2: My Body is Changing and I Need a Support GroupMy body is changing. It’s being a jerk. I needed to hash things out, hence this podcast.2019-06-2306 min
In Pursuit with Jadyn Lam#9 - Fitness, Motivation and Healthy Lifestyles (ft. Evolve In2 Fitness)Jadyn and his mother, Pam Li (owner of Evolve In2 Fitness), discuss the components to a healthy lifestyle and answer some questions that people had about how to undergo maintaining this lifestyle. 2019-04-2232 min
Peach And Black - A Podcast About PrincePrince - Rave UN2 / IN2 Extended ReviewWith the Rave In2 The Joy Fantastic anniversary just around the corner and the release of The Ultimate Rave, check out our 2011 review of this Prince album - with an extra 40 minutes of chatter we discovered in the Peach & Black vault. Strange But True! (Photography by Steve Parke. Artwork by Reverend)Join MC, Playa, ToeJam & Captain for in-depth Prince album reviews, rare track discussions, live concert reviews, and news episodes. This podcast also features insightful interviews with fellow musicians and Prince collaborators, alongside passionate discussions delving into specific eras and the rich tapestry of his music. A...2019-04-182h 18Screaming In2 The VoidA Chat With My DaughterIn this episode I talk to my daughter Valarie about her mental illness and her feelings about medication.2019-03-1616 minScreaming In2 The Void“Nervous Ticks” (or Things I do When I’m Stressed)Today I talk about a couple of things that I do to release the nervous energy in body, and discover that I also say “so” AND “um” alot, and can add that to the list as well.2018-10-2809 minScreaming In2 The VoidMini Episode: RunningIn this episode I talk about running and how it’s my depression thermometer, and I am pretty sure I made up some new words in here too.2018-10-0807 minScreaming In2 The VoidEpisode 3Mini Medication Talk2018-09-2807 minScreaming In2 The VoidEpisode 2My Depression Diagnosis2018-09-1612 min