Shows
The Product Launch PodcastJoining Sean's SaaS Community: Free Access OfferSummaryDive in with Sean as he spotlights the power of SaaS communities! Yearning for your feedback and eager to foster dynamic interactions, he unveils a thrilling offer for listeners to join his nascent community for free. Email or survey, choose your path to shape content that resonates with you. Hit play for an episode that bridges the gap between podcast and participation.Key PointsBuild a SaaS community.Sean seeks listener engagement.Free community access offer!Use email/survey to respond.Help shape future content.Quotes"I love creating the podcast. I...2023-12-0405 minThe Product Launch PodcastUnleashing the Power of Competitive Research for Low Touch Software ProductsSummaryIn this episode, Sean discusses the importance of competitive research for building low touch software products. He emphasizes the advantages of a product-led growth approach and highlights how self-service software allows for easier competitor analysis. Sean shares his own experience of reviewing and incorporating lessons from competitive products into his own software. He also provides insights on what can be learned through competitive research, including understanding the competition's vision, finding inspiration, and identifying areas for improvement.Key PointsLow touch software products enable product-led growth and scalability.Competitive research for self-service software is more...2023-11-0708 minThe Product Launch PodcastUsing Existing Tools to Create a Unique Solution: The Meal Train ExampleSummaryIn this episode, Sean shares a personal story about Meal Train, a software that helps new parents with meal planning. He emphasizes the importance of solving problems using existing technology and how niche markets can lead to success. Sean also discusses potential improvements for Meal Train and highlights the value of user feedback.Key PointsMeal Train simplifies meal planning for families with newborns, allowing friends and family to coordinate and provide meals.The success of software products often lies in solving unique problems using existing tools.Niche markets, such as new parents in...2023-10-3005 minThe Product Launch PodcastUnlocking the Value of Customer Support for SaaS ApplicationsSummaryIn this episode, Sean emphasizes the importance of not outsourcing or delegating customer support for SaaS applications. He explains how valuable feedback from users can be in improving the software and increasing revenue. Sean shares his own examples of how support channels have helped him enhance his products.Key PointsInteracting with software users allows you to understand their experiences and improve your product.Delegating customer support means missing out on valuable feedback and potential revenue.Feedback from users can lead to important enhancements and the discovery of new market opportunities.Setting up a...2023-10-1806 minThe Product Launch PodcastHarnessing the Magic of AI: Unlocking its PotentialSummaryIn this episode, Sean delves into the world of AI and discuss its seemingly magical capabilities. He highlights the fascinating ability of AI-powered technology to create videos that seamlessly switch between multiple languages while maintaining facial expressions and intonations. While AI can be overwhelming, Sean encourages listeners to embrace it at their own pace and leverage it as a tool to build better solutions. By understanding how AI works, one can identify bottlenecks and apply AI to eliminate them, leading to significant progress and value.Key PointsAI technology can be seen as magic...2023-10-0906 minThe Product Launch PodcastDon't Play Games When It Comes to NamesIn this episode, Sean discusses the often overlooked topic of branding and naming in building SaaS businesses. He shares the example of HBO's disastrous rebranding to HBO Max, highlighting the importance of maintaining a strong brand and avoiding confusing naming changes. Sean emphasizes the power of thematic naming and how it can positively impact marketing efforts by instantly conveying the purpose of a product.Key PointsBranding and naming have a significant influence on your marketing efforts.HBO's rebranding to HBO Max resulted in confusion and backlash from its user base.The name HBO was synonymous...2023-10-0607 minThe Product Launch PodcastBenchmarks and Insights: Analyzing Conversion RatesSummaryIn this episode, Sean delves into the importance of conversions after product launch. He shares his insights on measuring the success of free trials and paid conversions. Sean also provides a benchmark based on his own product, podcast show notes, to help you gauge your own performance.Key PointsMeasure the number of people signing up for free trials and converting to paid customers.Tracking conversions is crucial for post-launch success.Benchmarks for conversion rates vary widely, making it challenging to find reliable data.Sean shares detailed data from his product, podcast show notes...2023-09-2506 minThe Product Launch PodcastHow AI Technology Levels the Playing Field for Small BusinessesSummaryIn this episode, Sean explores the advantages of bootstrapping a B2B SaaS product business, highlighting the unprecedented opportunity created by advancements in artificial intelligence (AI) technology. While many competitors opt for traditional VC fundraising, Sean shares how leveraging AI technologies like OpenAI's ChatGPT enables small businesses to compete and even surpass larger companies with significantly more resources. With a focus on profitability, control, and scalability, Sean encourages listeners to embrace this new era of leveling the playing field.Key PointsBootstrapping offers advantages over VC fundraising, allowing for control and flexibility.AI technologies...2023-09-2206 minThe Product Launch PodcastThe Power of the Five Whys: Uncovering Context for B2B SaaS SolutionsSummaryIn this episode, Sean discusses the importance of truly understanding the problem context in UX research and discovery, particularly for B2B SaaS companies. He emphasizes the significance of going deep with line of questioning, as just knowing about a problem isn't enough. By sharing examples and strategies, Sean highlights the value of uncovering greater context through effective questioning techniques.Key PointsUnderstanding a problem goes beyond awareness and requires grasping all the intricate details.Demo calls provide an opportunity to gather valuable information and context, but going deep enough with the line of...2023-09-1905 minThe Product Launch PodcastUncovering Solutions: Moving Industries Forward by Applying Cross-Industry StrategiesSummaryIn this episode, Sean discusses the importance of going industry specific when finding problems worth solving in B2B SaaS. By specializing and targeting a specific market, not only does it make it easier for potential customers to find you, but it also increases your chances of success. Sean emphasizes the need for thorough research to ensure that there is a problem to solve within the chosen industry. Furthermore, he explores the concept of industries being at different levels of progress, and how cross-industry strategies can be used to move industries forward.Key Points...2023-09-1805 minThe Product Launch PodcastAI-Powered Advertising: Maximizing Campaign Performance with ChatGPTSummaryIn this episode, Sean discusses the power of AI in scaling B2B SaaS businesses. He explores how AI can automate tasks, enhance language generation, and optimize ad campaigns. With examples ranging from show notes creation to copywriting and advertising, Sean highlights the benefits of leveraging AI tools for growth.Key PointsAI automation tools can save time and enable us to do more.AI language models like ChatGPT can help improve communication and copywriting.Leveraging AI tools beyond typical use cases can enhance B2B SaaS growth.Crafting optimized language on landing pages...2023-09-1506 minThe Product Launch PodcastHow To Maximize Your Free to Paid Conversions for B2B SaaS ProductsSummaryIn this episode, Sean shares a trick to maximize free trial to paid conversions for B2B SaaS products. Instead of restricting access to valuable functionality, Sean advises giving everything away during the free trial. By leading with the best features, you can hook users and increase conversions.Key PointsRestricting access to valuable functionality reduces conversions.Providing access to everything during the free trial can hook users onto your product.Users may get frustrated if they can't experiment with the features they find most valuable.Boost conversions by leading with your best functionality...2023-09-1306 minThe Product Launch PodcastEvaluating Competition for B2B SaaS Products Made EasySummaryIn this episode, Sean shares valuable insights on how to evaluate competition when building B2B SaaS products. While it's common for founders to obsess over competition, Sean explains that it's unnecessary and shares the advantages of low touch products that come with free trials. He encourages listeners to experience existing products to gain inspiration, identify areas for improvement, and understand market trends. Sean also emphasizes the importance of simplicity and usability in product design.Key PointsDon't obsess over competition, as customers often know less about it than you do.Low touch B2...2023-09-1205 minThe Product Launch PodcastBuilding Your B2B SaaS: Cost-Effective Strategies & Design PatternsSummaryIn this episode, Sean discusses how to build a cost-effective B2B SaaS product, providing insights into hosting environments, development tools, and solution engineering. He explores the use of no-code/low-code platforms for prototyping and recommends transitioning to custom development when there's potential market demand. Sean also shares his experiences with hosting platforms like Heroku and highlights the advantages of powerful options like AWS and Azure.Key PointsChoose tools that help you create an important customer experience and solve problems efficiently.Simplicity in the solution design makes scaling and development easier.No-code/low-code...2023-09-1108 minThe Product Launch PodcastReverse Engineering for Success: Learning from Leading ProductsSummaryIn this episode, Sean explores the often overlooked strategy of leveraging research to bring the best B2B SaaS product to market. He emphasizes the importance of studying the top products in the industry and understanding their limitations to create a product that surpasses them. By following this approach, Sean believes that B2B SaaS companies can avoid reinventing the wheel and focus on innovating to provide a truly exceptional solution.Key PointsResearching the leading products in the market is crucial for innovation.Understanding the limitations of current options helps in building a...2023-09-0507 minThe Product Launch PodcastWhy It Is So Important To Sell Your B2B SaaS Before You Build ItSummaryGenerating revenue, becoming profitable, and growing your business are the ultimate goals of building a SaaS product. Selling your product upfront can provide valuable insights and increase your chances of success. In this episode, Sean shares a real-world example of selling podcast show notes before building it, resulting in effective sales. He contrasts it with the experience of not selling Schwarz Maker first and the challenges it faced. Sean explains why selling your product before building it is a crucial step that can save time and help you make the right decisions.Key Points...2023-09-0407 minThe Product Launch PodcastHow to Measure and Optimize Content Performance for Better Search RankingsSummaryIn this episode, Sean shares valuable insights on measuring and optimizing content performance to improve search rankings for B2B SaaS businesses. He discusses the tools and techniques necessary for tracking progress, as well as the importance of sustainability in building long-term search rankings. With practical tips and strategies, Sean helps listeners understand how to attract more organic traffic and increase conversions.Key PointsTrack your website's search ranking using tools like Google Search Console and SEMrushConfigure and set up both free and paid performance measurement tools to gain comprehensive dataContinuously monitor domain authority...2023-09-0108 minThe Product Launch PodcastUnleash the Power of Keyword Research for Maximum ROI in Content MarketingSummaryIn this episode, Sean shares his proven strategies for B2B SaaS growth through content marketing. He emphasizes the importance of keyword research and search engine optimization to increase ROI. By working backwards from what people are searching for, Sean reveals how to create valuable content that targets the right audience. He also explains the significance of focusing on less competitive keywords and leveraging a root keyword to build a strong foundation for long-term success.Key PointsKeyword research is crucial for maximizing ROI in content marketing.Climbing organic search rankings is the key...2023-08-3008 minThe Product Launch PodcastScaling Growth Through Content Marketing: My Step-by-Step ProcessSummaryIn this episode, Sean shares a step-by-step process for successfully scaling growth through content marketing. He emphasizes the importance of investing in content as a key growth channel for B2B SaaS product businesses. Sean also addresses the misconception that SEO is dead and highlights the relevance and effectiveness of organic search results.Key PointsIdentify keyword opportunities to make your content visible to potential customers.Create great content that engages and provides value to your audience.Position your product by connecting it to your content and encouraging further exploration.Track your progress over...2023-08-2907 minThe Product Launch PodcastAnalyzing Conversion Data to Improve Product PerformanceSummaryIn this episode, Sean emphasizes the significance of measuring conversions for B2B SaaS products. He discusses the role of Google Ads in tracking desired outcomes and explains the process of setting up conversions. Sean also highlights the importance of optimizing campaigns based on conversion data and shares his own experience with product performance.Key PointsConversions allow Google Ads to track desired outcomes and campaign effectiveness.Setting up conversions in Google Ads requires adding code to landing pages.Measuring sign-ups for free trials and paid subscriptions are crucial conversion steps.Conversion data helps...2023-08-2606 minThe Product Launch PodcastWhy Regularly Using Your Product is Crucial for Building a Great B2B SaaSSummaryIn this episode, Sean emphasizes the significance of regularly using your own B2B SaaS product to increase your chances of success. He discusses how building a solution to your own problem naturally integrates product usage into your routine, ensuring a better understanding of its quality and user experience. Sean shares personal experiences and highlights the advantage of being intimately familiar with your product and its context. He stresses the importance of constantly sampling and holding your product to the highest standards, as it enables you to address any issues and impress others with its experience.2023-08-2406 minThe Product Launch PodcastCompensation Comparison: How Bootstrappers Fare Against VC Backed StartupsSummaryIn this episode, Sean discusses the benefits of bootstrapping and why it often outshines the VC backed model for startup success. He analyzes compensation data, revealing that both bootstrappers and VC-backed founders typically earn less than $100k annually, with some founders not paying themselves at all. Sean highlights the challenges of relying on future success and equity and emphasizes the diminishing returns of VC-backed compensation. He also explains how bootstrapping offers more control over compensation and time management. Ultimately, he concludes that bootstrapping provides better potential for future success, health, sustainability, and lifestyle.Key Points2023-08-2307 minThe Product Launch PodcastFunding Your B2B SaaS Business: Forget About the UnicornSummaryIn this episode, Sean discusses the realistic growth expectations for B2B SaaS businesses and the importance of funding not only the project but also the entrepreneur's lifestyle. He explores two schools of thought: the struggle porn mentality and the more common approach of bootstrapping and building lifestyle businesses. Sean shares his own experience and advocates for a balanced approach that allows for success, work-life balance, and maintaining control.Key PointsLower levels of success in B2B SaaS often take longer than advertised on social media.Funding the project and the entrepreneur's lifestyle...2023-08-2208 minThe Product Launch PodcastTroubleshooting B2B SaaS Conversions: How to Address a Lack of Paid ConversionsSummaryIn this episode, Sean addresses the issue of low or no paid conversions for B2B SaaS products. He highlights two potential reasons for this problem: targeting the wrong market and inadequate product value. Sean suggests reaching out to the target market audience for feedback and leveraging analytics tools to gain insights. He specifically recommends using Hotjar for screen recordings and user feedback. By identifying patterns and making necessary improvements, businesses can improve their conversion rates.Key PointsLow paid conversions in B2B SaaS may indicate issues with market targeting or product value...2023-08-1906 minThe Product Launch PodcastThe Pitfalls of the Freemium Model: Why a Free Trial is Superior for B2B SaaSSummaryIn this episode, Sean discusses the importance of designing a proper business model for B2B SaaS from the beginning. He dives into the flaws of the freemium model and highlights why a free trial is a superior alternative. With insights from founder Brian Castle, Sean emphasizes the need to avoid giving away too much for free without achieving desirable conversions and profits. For those interested in bootstrapping and maintaining control over their business, he recommends free trials as an effective strategy.Key PointsFreemium models often lack a clear path to profitability and...2023-08-1805 minThe Product Launch PodcastThe Truth About the VC Route: What Founders Need to KnowSummaryIn this episode, Sean explains why he recommends avoiding venture capital (VC) and instead opting for bootstrapping. He highlights the downsides of VC, such as losing control and being pushed beyond what's best for your business. He also discusses the low success rate of VC-backed startups and the high opportunity cost for founders. Sean advises building a B2B SaaS product while maintaining a stable job, allowing for financial security and gradual transition.Key PointsVC investors have different goals and may push startups to become unicorns, regardless of what's best for the business...2023-08-1607 minThe Product Launch PodcastMaximize Conversions: Designing Landing Pages that ConvertSummaryIn this episode, Sean discusses the critical need for easy-to-understand sales and marketing strategies, specifically for micro SaaS businesses. He emphasizes the importance of simplifying your website and landing pages, providing a crystal clear message about your product and its solutions, and guiding prospects on the next steps to take. With engaging content and a focus on user experience, Sean explains how to avoid frustrating potential customers and increase conversions.Key PointsSimplify your sales and marketing assets, such as your website and landing pages.Be crystal clear about who you are, the problem...2023-08-1505 minThe Product Launch PodcastBest Practices for Managing Customer Self-Service Account CancellationSummaryIn this episode, Sean shares his recommendations for enabling self-service cancellation for customer accounts. He emphasizes the importance of simplicity and automation in low touch B2B SaaS products. Sean cautions against deliberately confusing or deceptive cancellation processes and highlights the need to retain customers through incentives rather than barriers.Key PointsSelf-service options are essential for low touch products to maintain efficiency and profitability.Tracking customer Lifetime Value (LTV) through cancellation data helps improve retention strategies.Checking invoices regularly prevents charges for unused subscriptions.Avoid deliberately deceitful cancellation experiences to prevent upsetting customers...2023-08-1406 minThe Product Launch PodcastUnleashing the Power of Email Marketing: A Guide to Boosting ConversionsSummaryIn this episode, Sean explores the potential of email marketing as a tool to increase conversions and gather valuable feedback from users. He discusses the benefits of automation and shares his strategies for creating effective automated email journeys. By maximizing engagement and continuously investing in user research, Sean highlights the value of qualitative data and offers insights on leveraging email marketing for business growth.Key PointsEngaging users through email marketing can lead to more conversions and customer feedback.Investing in automation streamlines the process and allows for consistent communication with users.Automated welcome...2023-08-1106 minThe Product Launch PodcastSolving the Conversion Problem: Engaging with Customers for AnswersSummaryIn this episode, Sean discusses the importance of focusing on one step at a time when building a funnel of conversions for a B2B SaaS product. While his new marketing automation tool has seen impressive sign-up numbers, the conversion rate from free trials to paid customers is lacking. Sean shares his approach to solving this problem by engaging with customers through email campaigns and finding out why they aren't converting. By obtaining valuable feedback, he hopes to make improvements and increase conversions.Key PointsSign-ups for the marketing automation tool are high, but...2023-08-1005 minThe Product Launch PodcastShort-Term vs. Long-Term B2B SaaS Growth Strategies: Start with the End in MindSummaryIn this episode, Sean discusses the differences between short-term and long-term B2B SaaS growth strategies. He emphasizes the importance of starting with the end goal in mind and measuring the economics to ensure performance. Sean shares his approach of leveraging Google Ads for short-term results and investing in SEO content marketing for long-term success. He highlights the need to constantly measure ROI and evaluate the effectiveness of different channels.Key PointsShort-term strategies rely on Google Ads for quick results and testing variables like keywords and landing pages.Investing in ads requires a...2023-08-0906 minThe Product Launch PodcastDiversifying Risk and Maximizing Return with Multiple ProductsSummaryIn this episode, Sean discusses the advantages of having multiple products in your business. By diversifying risk and maximizing return, you can evaluate the performance of each product and make informed decisions about investment and allocation of resources. Sean shares his experience with launching multiple products and the importance of comparing and improving their performance.Key PointsDiversifying risk by having multiple products mitigates the impact of potential failures.Comparing the performance of multiple products helps identify which product deserves additional investment.By analyzing click-through rates of ad campaigns, you can evaluate the effectiveness...2023-08-0805 minThe Product Launch PodcastChallenging the Notion: The Benefits of Working on Multiple ProjectsSummaryIn this episode, Sean discusses the controversial topic of running multiple projects simultaneously. While the startup world often advises entrepreneurs to focus on just one project, Sean challenges this notion by highlighting the benefits of diversification. He emphasizes the importance of protecting oneself and finding success through working on multiple projects, but not necessarily at the same time.Key PointsAdvisors and investors often suggest focusing on one project for maximum success, but this advice may not align with an entrepreneur's well-being or overall goals.The odds of achieving major startup success are incredibly...2023-08-0705 minThe Product Launch PodcastHow to Build Profitable Growth Channels for B2B SaaS BusinessesSummaryIn this episode, Sean explains why it is crucial to focus on the next step when developing profitable growth channels for B2B SaaS businesses. Many people make the mistake of trying to accomplish everything at once, which can lead to confusion and ineffective results. Sean highlights the step-by-step approach he takes with Google search ads as an example, emphasizing the importance of methodically progressing towards the desired outcome.Key PointsFocusing on each individual step after completing the previous one ensures a methodical approach to developing profitable growth channels.Jumping ahead or attempting...2023-08-0504 minThe Product Launch PodcastAvoiding Burnout: Tackle One Problem at a TimeSummaryIn this episode, Sean shares his insights on how to effectively grow a B2B SaaS business. He emphasizes the importance of not trying to do everything at once, but instead focusing on a sustainable routine. Sean also recommends prioritizing the top problem at hand and leveraging platforms like YouTube for expert advice. He personally found success in learning about SEO and Google search ads from YouTube channels. With these tips, you can navigate the complexities of B2B SaaS growth more easily.Key PointsDon't try to do everything all at once...2023-08-0405 minThe Product Launch PodcastThe Importance of Measuring Conversions in Google Ads CampaignsSummaryIn this episode, Sean dives into the world of Google Ads and how to optimize campaigns for B2B SaaS landing pages. While impressions, clicks, and click-through rate are important, Sean explains that measuring conversions is the key to success. He shares how to set up conversions in Google Ads and emphasizes the importance of tracking the actions users take after clicking on an ad. By doing this, you can gain valuable data and insight to better understand ad performance and achieve the desired outcome of converting more users to paying customers.Key Points...2023-08-0303 minThe Product Launch PodcastWhy We Ship Our Products at 75% CompletionSummaryIn this episode, Sean discusses the importance of shipping products when they are 75% complete. He shares his own experience of launching a new product and explains why waiting to add more features can hinder progress. Sean emphasizes the value of getting feedback from real world users and highlights how it can influence the direction of a product. He encourages listeners to launch their product at a good enough stage and make changes based on user feedback.Key PointsLaunching a product at 75% completion allows for valuable user feedback.Waiting to add more features can...2023-08-0204 minThe Product Launch PodcastSolving the Problem of Converting Users to Paid CustomersSummaryIn this episode, Sean discusses the common challenge of converting users to paid customers and provides strategies to overcome it. He emphasizes the downside of offering free tiers and free trials that provide too much value, leading to users being satisfied with the free offering. Sean suggests reaching out to users who didn't convert to understand their experience and make improvements. Additionally, he recommends configuring free trials to balance the value provided while minimizing expenses. Converting users into paying customers requires trial and error, but these tactics can help boost conversions.Key PointsOffering...2023-08-0104 minThe Product Launch PodcastThe Truth About Hockey Stick Level Growth in SaaS BusinessesSummaryIn this episode, Sean debunks the myth of the hockey stick level growth trajectory in SaaS businesses. While often glamorized, achieving exponential growth is not necessary for success. Sean explains that this type of growth is more common in consumer-based applications and is driven by factors like virality and strong referral networks. He emphasizes the advantages of slower, more stable growth in the B2B world, especially for high-touch and complex software products. Ultimately, Sean encourages listeners to focus on building profitable, sustainable businesses rather than chasing the elusive hockey stick trajectory.Key Points...2023-07-3104 minThe Product Launch PodcastDiversifying Channels: A Path to Accelerated GrowthSummaryIn this episode, Sean discusses the importance of adapting your growth strategies as your B2B SaaS business evolves. He highlights the need to constantly monitor performance, traction, and growth metrics to determine whether your current channels are effective in reaching your goals. Sean emphasizes the value of investing in new channels, such as SEO, content generation, and affiliate marketing, to supplement existing channels and drive accelerated growth.Key PointsRegularly monitor performance, traction, and growth metrics to ensure continued growth.Paid ads may plateau, necessitating the exploration of new channels.SEO and content...2023-07-2803 minThe Product Launch PodcastDon't Rush! Building a B2B SaaS Business is a Marathon, Not a SprintSummaryIn this episode, Sean emphasizes the importance of not rushing when building a B2B SaaS business. Drawing from his own mistakes and experiences, he highlights the advantages of going at your own pace and focusing on reasonable growth expectations. Sean also addresses the fear of competition and the need to avoid the "struggle porn" mentality that can hinder progress. Whether it's supplemental income or a new level of work-life balance, building a B2B SaaS business should be an enjoyable journey.Key PointsBuilding a B2B SaaS business is a marathon, not...2023-07-2604 minThe Product Launch PodcastDesigning the Early Experience: Tiers and Free TrialsSummaryIn this episode, Sean introduces a new video tool for creating digital shorts. He also discusses the importance of designing the early experience with product tiers and offers insights on offering a free trial. Sean shares how he tests pricing and functionality through tiers, weighs the costs and benefits of a free trial, and explains how to limit exposure and boost conversions.Key PointsShort form video content is exploding on platforms like YouTube and TikTok.Sean's podcasting agency needs a tool to help with video creation.Creating digital shorts involves automated selection of...2023-07-2505 minThe Product Launch PodcastHow to Boost the Value of Your B2B AI SaaS ProductSummaryIn this episode, Sean discusses how to make your micro SaaS business more valuable. He explains the high valuation multiples of SaaS businesses and explores the potential increase in value by making slight variations in product customization. Sean advises leveraging AI tools and building proprietary features that can evolve over time to better serve user needs and deliver enhanced results. Tune in to discover how these strategies can significantly boost the value of your B2B SaaS business.Key PointsSaaS businesses offer high valuation multiples due to their profitability and low overheadCustomizing your...2023-07-2403 minThe Product Launch PodcastThe Dangers of Benchmarking: Don't Let Others Define Your SuccessSummaryIn this episode, Sean explores the idea of comparing your progress with yourself rather than getting caught up in the exaggerated success stories found on the internet. He emphasizes the importance of setting realistic goals and building your own path to success, based on your unique circumstances and aspirations. By focusing on steady progress and personal benchmarks, you can achieve success on your own terms.Key PointsDon't compare your progress to others; focus on improving your own performance.Be aware of the extremes and unrealistic claims found on platforms like Reddit.Coaching experience...2023-07-2304 minThe Product Launch PodcastWhy We Ship at 75%SummaryIn this episode, Sean discusses the concept of shipping at good enough, emphasizing that perfection can be the enemy of progress for B2B SaaS founders. He advises keeping the product simple and focusing on solving a specific problem for a target market. Sean also highlights the importance of gaining feedback from random strangers to avoid biased opinions and improve the product.Key PointsPerfection can hinder progress for B2B SaaS founders.Simplify your product and solve a specific problem."Skip the spinning rims" and focus on timely delivery.Seek feedback from random...2023-07-1204 minThe Product Launch PodcastDon't Build in a Vacuum: How To Avoid The Perfectionist TrapSummaryIn this episode, Sean emphasizes the importance of not building a product alone and encourages early-stage B2B SaaS founders to seek feedback. He discusses the perfectionist trap and the benefits of building in public. Sean also suggests leveraging your network to gather usability feedback before launching a product.Key PointsBuilding a product alone for an extended period can hinder progress and lead to unrealistic expectations.The fear of negative feedback often prevents founders from sharing their product with others, perpetuating the perfectionist trap.Sean advocates for building in public and shares updates...2023-07-1104 minThe Product Launch PodcastBreaking Through Plateaus: Strategies for Continued GrowthSummaryIn this episode, Sean shares his insights on what to do when the growth of your B2B SaaS business stalls or plateaus. He discusses evaluating and optimizing existing channels, expanding into new keywords and channels, and leveraging organic traffic to increase return on investment. With strategic advice and practical tips, Sean provides valuable guidance for breaking through growth plateaus and ensuring sustained business success.Key PointsEvaluate the performance of your current channels and invest more in well-optimized channels with positive ROI.Explore new keywords and market shifts to expand within existing successful...2023-07-0704 minThe Product Launch PodcastUsing Customer Feedback to Drive Growth in Your BusinessSummaryIn this episode, Sean dives into the importance of finding answers to your burning questions regarding the performance of your B2B SaaS product and your business. He shares his own experience with analyzing his automated podcasting B2B SaaS performance and highlights the role of customer feedback in driving growth. Sean recommends using one-on-one conversations with users to gather valuable insights and shares his own approach to reaching out to customers who have churned. Find out how you can unlock the potential for growth in your own business by leveraging customer feedback.Key Points2023-07-0704 minThe Product Launch PodcastStop Reinventing the Wheel: Utilize Stripe's Built-In Dashboard for Business InsightsSummaryIn this episode, Sean explores the importance of tracking metrics and performance for B2B SaaS businesses. He highlights the usefulness of the payment gateway Stripe and its pre-built dashboards to provide valuable information on financial performance. Sean emphasizes that many metrics, such as recurring revenue, user acquisition, customer retention, and growth across tiers, are readily available on Stripe's dashboard, eliminating the need to create custom tracking systems. He stresses the significance of utilizing these metrics to make data-driven decisions and improve business performance.Key PointsStripe's payment gateway offers a comprehensive dashboard that...2023-07-0404 minThe Product Launch PodcastLTGP vs. LTV: Why Gross Profit Matters MoreSummaryIn this episode, Sean introduces the concept of Lifetime Gross Profit (LTGP) as a powerful metric for B2B SaaS businesses. Instead of focusing solely on revenue and the traditional Lifetime Value (LTV) metric, he emphasizes the importance of considering gross margin and profit. By subtracting the cost of goods sold from revenue, businesses can calculate their LTGP and gain insight into their actual profitability. Sean explains how this metric helps identify whether a business is on track to becoming self-sustaining and financially healthy.Key PointsFocusing on profit or gross margin is crucial...2023-07-0403 minThe Product Launch PodcastDon't Waste Time: Validate Your B2B SaaS Idea ASAPSummaryIn this episode, Sean discusses the importance of validating your B2B SaaS product idea early and not being afraid to find out if it's not a great idea. Many entrepreneurs spend years working on a concept without testing it in the market, which can lead to wasted time and effort. Sean emphasizes the need to sell your concept as soon as possible, as finding out early whether your idea has potential or not is crucial for building a successful business.Key PointsWaiting too long to validate your B2B SaaS idea is...2023-06-2904 minThe Product Launch PodcastMeasuring the ROI of Your B2B SaaS ProductSummaryIn this episode, Sean discusses the importance of measuring the return on investment (ROI) for your B2B SaaS product from your customer's perspective. By quantifying the time and cost savings, as well as potential revenue generation, you can prove the value of your product and ensure customer satisfaction. Sean uses his podcast show notes automator as an example to illustrate how measuring ROI can help position your product for success.Key PointsMeasuring ROI for your B2B SaaS product is crucial for proving its value to customers.Time and money are the...2023-06-2806 minThe Product Launch PodcastPrioritize to Reach Profitability ASAPSummaryIn this episode, Sean shares his insights on when and why to reinvest in the growth of a B2B SaaS and how to strategically prioritize important business aspects. He emphasizes the importance of taking a lean approach in the beginning, only investing in what is necessary and waiting until a certain revenue threshold is hit before properly buttoning up your business. Sean also advises investing time and proceeds into growth channels and being cautious of investing too much beyond losses.Key PointsOnly invest in necessary business aspects until a certain revenue threshold...2023-06-2706 minThe Product Launch PodcastWhy Building for Consumers is So DifficultSummaryIn this episode, Sean talks about the differences between building for businesses and consumers. He uses his experience in building a podcast automation application to explain why building for businesses is advantageous. One of the main differences he highlights is that businesses are expecting progress, while consumers are expecting perfection. Sean believes that it's impossible to achieve perfection, but progress can be made, and that's what businesses are interested in.Key PointsConsumers are almost always looking for perfection, which is nearly impossible to achieve.There's a tremendous variation among consumers, which makes it...2023-06-2406 minThe Product Launch PodcastThe Power of Asynchronous Conversations for Coaches with ClarityFlow’s Brian CaselIn this episode, Brian Casel, founder, and CEO of ClarityFlow, discusses the benefits of asynchronous messaging for coaches and the recent rebranding from Zip Message. They also talk about the importance of name changes and pricing strategies for SaaS startups, and ClarityFlow's success with their demo-led approach and upcoming updates, including mobile apps, courses, community spaces, and payments integration. Lastly, Casel emphasizes the value of sales calls for research and development.Brian Casel is a software company owner and founder known for his expertise in software product design and web development. He is the...2023-06-2032 minThe Product Launch PodcastThe Bottleneck is the Top Problem Worth SolvingSummaryIn this episode, Sean discusses the importance of focusing on the bottleneck to successfully find problems worth solving in B2B SaaS. He emphasizes that the bottleneck is the slowest step in a process, and by optimizing it, one can achieve the best return on investment. Sean also highlights common mistakes in B2B SaaS, such as not applying the concept of the bottleneck to the target market, and explains that the bottleneck never truly goes away, but simply moves to another step in the process.Key PointsThe bottleneck is the slowest step...2023-06-1906 minThe Product Launch PodcastWhere and When to Reinvest in Your B2B SaaS as it GrowsSummaryIn this episode, Sean advises B2B SaaS businesses to focus on profitability as their products grow. Once companies validate their ability to attract users and paying customers, they should calculate their gross margin to determine profitability and break down revenue and variable costs. Sean believes that profits should be invested in support or growth, specifically in low-touch products. By building processes and delegating tasks, businesses can measure their performance against outcomes to ensure return on investment.Key PointsValidate ability to attract users and paying customersCalculate gross margin to determine profitabilityInvest in support...2023-06-1807 minThe Product Launch PodcastUsing Data to set B2B SaaS PricingSummaryIn this episode, Sean discusses his approach to product pricing for B2B SaaS, from setting an initial price range to optimizing the structure based on data. He shares his experiment in testing price sensitivity, incorporating benchmark pricing, capturing inbound leads, and designing tiers based on feedback from paying customers. Sean also explains how he monitored usage and set limits around variable costs to ensure profitability.Key PointsStart with a price range and test price sensitivityIncorporate benchmark pricing and customer feedbackDesign tiers based on feature demand and willingness to payMonitor usage and set...2023-06-1606 minThe Product Launch PodcastB2B SaaS Business Model OverviewSummarySean discusses the important components of the B2B SaaS business model and how it generates revenue. He explains the different strategies for a subscription-based business model, including a freemium model and a free trial. While he is not a fan of the freemium model, he sees the value in a free trial. Sean emphasizes the importance of understanding the activation points for conversion from free to paid users.Key PointsB2B SaaS business model is about generating revenueSubscription-based models are commonFreemium model includes different tiers of capabilities, some for freeFree trial is...2023-06-1305 minThe Product Launch PodcastWhy The Latest Version of AI May Not Be Worth the UpgradeSummaryIn this episode, Sean talks about the importance of testing a new version of an API or component before upgrading. He shares his experience with Open AI's API and the differences between version 3 and version 4 of their tool chat GPT. Sean emphasizes that the focus should always be on customer benefit and that upgrading may come with trade offs like slower performance and higher costs.Key PointsNot all new versions of APIs or components are necessary to upgrade toTesting before upgrading can help determine if a new version consistently generates better resultsCustomer benefit...2023-06-1205 minThe Product Launch PodcastWhy You Might Want To 'Skip the Spinning Rims' When Building Your B2B SaaSSummaryIn this episode, Sean shares his experience of building a B2B SaaS product and how he 'skipped the spinning rims' or steps that may be deemed unnecessary or out of order. He suggests skipping the legal route to get trademark protection for naming components of the product as it took forever and cost a fortune. Instead, pick a name and run with it and if someone else comes after you for it, change the name. Sean recommends using generators for legal policies such as terms of service and data policy, instead of spending thousands of dollars...2023-06-1006 minThe Product Launch PodcastRanking on the First Page of Google: Tips and TricksSummaryIn this episode, Sean discusses how to rank on the first page of Google through search engine optimization. He talks about creating content that should rank more effectively for search engine results and how to track performance through keywords. Sean shares his procedure for creating SEO-focused content and how it has helped him climb the rankings. He emphasizes the importance of deep diving and good keyword research before investing time in producing content to track keywords.Key PointsValidate the value proposition and if you can grow your SaaS product into a business profitably...2023-06-0706 minThe Product Launch PodcastHBO's Rebranding Blunder: A Lesson In NamingSummarySean discusses HBO's rebranding blunder and how it made finding and accessing the app much more difficult for him. He emphasizes the importance of thematic naming and being intentional with your branding.Key PointsHBO changed the name of their app from HBO to HBO Max to Max, which caused confusion.Thematic naming makes it easier to market and understand a product.Changing names should be done carefully to avoid confusion for customers.Rebranding can create a real mess if not done correctly.Sean is a fan of thematic naming in products.Naming is...2023-06-0606 minThe Product Launch PodcastHammering Negative Keywords: How to Optimize Your Advertising Campaign PerformanceSummaryIn this episode, Sean discusses how to optimize your advertising campaign performance by focusing on your click through rate (CTR). He shares his strategies for leveraging negative keyword lists to improve CTR, including regularly updating the list and monitoring performance. Sean explains how he achieved a 10% CTR and emphasizes the importance of customizing your campaign for full control.Key PointsClick through rate (CTR) is the most crucial metric for measuring campaign performanceNegatively assess which keywords are producing irrelevant trafficBuild up negative keyword lists on a regular basisOptimizing performance takes vigilance and regular updatingCustomizing...2023-06-0505 minThe Product Launch PodcastWorking on Multiple B2B SaaS Projects at the Same TimeSummaryIn this episode, Sean discusses why it's okay to work on multiple B2B SaaS projects at the same time. By splitting time between multiple projects, you can diversify your portfolio, have more freedom and flexibility, and continually refine your prioritization skills. Sean recommends using the bootstrapped approach instead of raising capital, which can limit your options and commitments. It's essential to have your own cash flow, so you are not solely dependent on your projects' success.Key PointsSplitting time between multiple B2B SaaS projects diversifies your portfolio and provides more diversificationThe...2023-06-0305 minThe Product Launch PodcastHow To Play The Long Game With B2B SaaS GrowthSummaryIn this episode, Sean discusses the importance of moving beyond pay per click advertising for SaaS growth, and investing in content creation and search engine optimization (SEO). He emphasizes the need to create content that solves problems for your target market, and provides tips on using Google Ads console to find high-performing keywords. Sean stresses that SEO and content creation are long-term strategies that require consistent investment, but can yield a high return on investment in terms of driving organic traffic and increasing exposure for your SaaS product.Key PointsPay per click advertising...2023-06-0105 minThe Product Launch PodcastOptimizing Your B2B SaaS Landing PageSummaryIn this episode, Sean shares tips on how to create an effective landing page for B2B SaaS. He urges entrepreneurs to focus on explaining what their product is and what it does to their target market. Sean provides a simple guideline to follow while creating landing pages, which is centered around communicating the most important outcome to the prospect and removing any obstacles with your B2B SaaS application.Key PointsLanding pages must be concise and effective in communicating the product and its benefitsSimplify how your product is going to help the...2023-05-2803 minThe Product Launch PodcastHow To Build Effective B2B SaaS TiersSummaryIn this episode, Sean discusses how to set up and design effective B2B SaaS tiers to capture the most value. He recommends starting with the basics - identifying the successful outcome that the target market is looking for and using that as the foundation. Sean advises creating different tier options for price testing, even before the product is built. He stresses the importance of gathering feedback from users and suggests using the support channel to ask for questions. Sean recommends staying lean and keeping it simple, to keep development costs lower and help grow the product...2023-05-2604 minThe Product Launch PodcastThe Value of Building Your B2B SaaS With Your UsersSummaryIn this episode, Sean discusses the importance of gathering user feedback for B2B SaaS applications in order to improve the product and increase its value proposition. He emphasizes the importance of engaging directly with early users to gain insights into their usage patterns, preferences, and opinions on where the product should develop next. Sean outlines various channels for soliciting feedback, including email, analytics tools, and one-on-one interactions. He stresses the value of maintaining ongoing communication with users and leveraging their feedback as a key driver for business growth.Key PointsSoliciting user feedback...2023-05-2404 minThe Product Launch PodcastRevolutionizing Video Editing with AI with Latte’s Michael Martin and Timothy WuThis episode, Co-Founders of Latte Michael Martin and Timothy Wu talk about their video production software that combines AI and social media, how they grew the Latte platform so quickly, and the future of video editing technology.Michael Martin built the world's largest student media platform with 10 million subscribers, 4 billion annual video views, and 3 million monthly web visitors. During this time he developed an understanding of community building, marketing, and how consumers think and behave.Timothy Wu is an ex-cryptocurrency trader, lawyer, and self-taught programmer, with experience working across...2023-05-0234 minThe Product Launch PodcastPricing Your SaaS B2B Product - Tips and Best Practices with Check’s Jacob JoliboisThis episode, Co-Founder of Check Jacob Jolibois talks about building trust with B2B businesses, the importance of properly understanding pricing, and how to price a SaaS B2B product.Jacob is the co-founder and Chief of Product at Check, an early-stage SaaS company helping home service operators streamline and automate their business.Jacob brings together the business, technical, and customer objectives to build a product Operators love to use, improving the quality of life for them and their users.Jacob has spoken on...2023-04-2534 minThe Product Launch PodcastUsing AI to Revolutionize Language Learning with Memrise’s Steve ToyThis episode, CEO of Memrise Steve Toy talks about the most important aspects of learning a language, the different ways AI can be used in language learning, and how Memrise differentiates itself from other language learning applications.Steve Toy is a Senior Leader experienced in driving organizational change and managing high-growth agendas, who has spent his career bringing technology to life, leading digital strategy across multiple channels, transforming ideas that have led to multi-million-dollar businesses, and executing the profitable deployment of new technologies across multiple industriesSteve is currently...2023-04-0431 minThe Product Launch PodcastGrowing Your Business Without Any Additional Funding with GrowthMentor’s Foti PanagioIn this episode, Founder of GrowthMentor Foti Panagio talks about the importance of having a mentor, the difference between a mentor and a consultant, and how to grow a business without any additional funding.Foti Panagio is a full-stack growth marketer with over a decade of experience in growth with a unique overlap into the world of InfraOps.Foti is the Founder of GrowthMentor where he provides Founders and Marketers one on one advice from vetted startup mentors. Here are a few of the topics we’ll discuss on this episode of Pr...2023-03-2126 min
The Product Launch PodcastWhat you need to know before Scaling your Product with Mike BensonMike Benson built and grew Warmup Inbox from the ground up, a product that is used by thousands of companies and was acquired by private equity for millions of dollars.Following his successful exit, Mike now searches for gaps in markets that venture capitalists won’t touch and builds sustainable profitable businesses within them. Here are a few of the topics we’ll discuss on this episode of Product Launch:The process of bootstrapping a SaaS company.How to know if a product is scaleable.The biggest challenges in the SaaS...2023-01-2526 minThe Product Launch PodcastSelling Multiple Businesses And Building A SaaS Company Async with Brian CaselBrian Casel is a software company owner and founder with a background in software product design and web design. Brian has found, operated, and sold 4 different businesses and is now focused on his company ZipMessage, a tool for swapping video, audio, or text messages with clients and customers asynchronously.Brian started out as a professional designer for the web, offering this as a consultant to a variety of businesses before leveraging these skills to design and build products that power businesses he starts up and operates.2023-01-0333 minThe Product Launch PodcastWhen’s The Right Time to Launch Your Product with Ignite’s Derek OsgoodDerek Osgood is a trained brand marketer with an entrepreneur's mindset who is experienced in leading teams in the startup growth trenches. Derek is both a marketing executive and consultant and has consistently delivered double-digit monthly growth across a variety of markets and business models. Here are a few of the topics we’ll discuss on this episode of Product Launch:How to define product marketing and why it’s in such high demand. Different strategies for launching a product. Common pitfalls companies fall into during their product launch. How indirect...2022-07-0430 minThe Product Launch PodcastDiving Deeper into Alternative Fee Arrangements with AltFee’s Scott & Digby LeighScott Leigh is a lawyer by trade and an entrepreneur at heart, founding several businesses throughout the years while practicing law at the same time. After being involved in the legal industry for over 10 years, Scott leveraged his experience to buildAltFee. While Digby Leigh brings his 15 years of entrepreneurial and marketing background to the legal industry to provide a fresh strategic perspective to the traditional legal model. Here are a few of the topics we’ll discuss on this episode:What AltFee is and how it helps law firmsThe key features of AltFee that help la...2022-05-2331 minThe Product Launch PodcastThe Importance of Feedback and How it Helped the founder of tilled.com’s Caleb AveryCaleb Avery has worked in the payments industry for nearly a decade and with the problems that he encountered, he decided to build his own solution, thus the birth of tilled.com. Here are a few of the topics we’ll discuss in this episode:Caleb discusses his background and how he got to where he is today.What is PayFac-as-a-ServiceWhat was life in the world like for tilled.com customers and how is that different today.Tilled.com’s growth progress, where they were, where they’re at, and where they’re heading.Strategy in scaling clients and movi...2022-05-0330 minThe Product Launch PodcastInnovative Strategies to Scale with Springboard’s Rebecca BlockRebecca Block is an experienced leader focused on continuous learning and innovation grounded in meaningful measures of success, data-informed decision making, and appreciative inquiry practices.Rebecca has built departments from scratch, managed small and large teams, and navigated a variety of environments from established institutions to the innovative chaos of social entrepreneurship.Rebecca served as the VP of Research and Evaluation at The Future Project, founding their R&E department and launching new impact evaluation tools, before joining Springboard Collaborative as their Assistant Vice President of Innovation and Improvement...2022-04-2535 min
The Product Launch PodcastProduct Market Fit and UX with Lab’s Lindsay TabasLindsay Tabas is a public speaker and workshop leader at Tabas Consulting and has worked with over 100 startups & investors over a span of more than 15 years. She has worked with both Fortune 500 firms and early-stage tech startup founders, where she assists organizations to work with software developers in the best possible way.Lindsay also has experience working with investors, where she performs due diligence and provides industry insights so they make educated investments. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Li...2022-04-1843 min
The Product Launch PodcastGrowing Fintech Organizations with Top Line Focus’s Linda WittichLinda Wittich has over 20 years of experience in the fintech industry and is currently the FinTech Advisor & Consultant at Top Line Focus where she helps B2B fintech CEOs focus on their top line activities, increasing sales into banks and wealth management firms and accelerating user adoption. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Linda helps B2B fintech organizations work out how they can grow faster.Common challenges growing fintech organizations face.The process Linda goes through when working with her clients.The importance of...2022-04-1131 min
The Product Launch PodcastHow to Apply UX to Receive the Best Outcomes with Tim EulieTim Eulie is an experienced creative consulting partner working with businesses in wellness, lifestyle, culinary fields, and healthcare to strategically develop their visual assets.Tim works at all stages of UX right from the conceptual stage, creating an idea, coordinating the hardware and talent, and overseeing production to its final stages. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Tim started working in UX.What UX is and its purpose.Why a company needs to have solid UX.How to effectively ap...2022-04-0428 min
The Product Launch PodcastConnecting with Your Target Market and Generating Hype with Nick YarnallNick Yarnall is a Univesity Professor, President and CEO of Potestiam, and a serial entrepreneur.Nick is a big believer in incorporating your hobbies and your work life so that you’re working on something you love. Through doing this Nick was able to conceptualize, design, manufacture, and successfully launch a technology accessory in just 4 weeks. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Nick found his passion for 3D printing.The unique docking stations Nick designed for retro handheld gaming devi...2022-03-2830 min
The Product Launch PodcastProductizing Life Insurance with Jason Pratt from Life Solutions GroupJason Pratt is an innovative leader with over 15 years of experience in Management, Operations, Marketing, Consulting and Talent Acquisition.As President of the Life Solutions Group, Jason is responsible for the management of the firm’s carrier and strategic alliance partnerships and works closely with each one to ensure the best service and outcomes possible. Jason works closely with the firm's team of professionals and helps to mentor and manage their practice.Jason also runs his own Financial practice with a focus on Retirement Planning and Tax Advantage Strategies. Ja...2022-03-2129 min
The Product Launch PodcastHow to Scale Your Professional Services Firm Without HiringSean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch:Creative ways to scale your company besides hiring.Why you should map out your growth trajectory.Common traps companies fall into when in a growth phase.The ways problems can sn...2022-03-1616 min
The Product Launch PodcastIntrapreneurship as Product Strategy with UniFi’s RJ GrimshawRJ Grimshaw is the Chief Executive Officer and President of UniFi EF and a Board Member of the Equipment Leasing and Finance Association. He is a Corporate Strategy & Development Specialist, with a consistent record of delivering extraordinary results in growth, revenue, operational performance, and profitability. Known for having a strong orientation in operations and finance, RJ drives operational initiatives, including infrastructure design, process reengineering, turnaround management, and reorganization. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Rob became the CEO of a f...2022-03-1425 min
The Product Launch PodcastHow to Avoid the Growth Trap for Your Professional Services FirmSean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch:What a growth trap is and when it starts to affect businesses.Why so many firms fall into a growth trap.What a healthy growth trajectory looks like.The issue...2022-03-0927 min
The Product Launch PodcastThe Future of Finance and The Regulatory Process with RND Resources’s Dave BanerjeeDave Banerjee has been the CEO of RND Resources for over 37 years, where he provides outsourced regulatory compliance consulting to Broker-Dealers, Registered Investment Advisers, FCM, Banks, and Insurance agencies. Here are a few of the topics we’ll discuss on this episode of Product Launch:How RND Resources helps financial service companies.The fundamental basis of investment markets.The increase in innovative activity in financial engineering products.The different types of people involved in new digital elements.How Bitcoin started and the validity of the idea behind it.NFTs, digital autonomous organizations, and how financial se...2022-03-0727 min
The Product Launch PodcastScaling Services by Improving Operational EfficiencySean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch:How to prepare your service firm to be ready for growth with scalable services.Common ways people try to scale services.Why hiring extra people is an inefficient way to sca...2022-03-0218 min
The Product Launch PodcastBuilding Momentum In Your Startup with Home.llc’s Nik ShahNik Shah is an investor, entrepreneur, and Founder & CEO of Home.LLC where he helps people buy their first house and build wealth.Nik sold his first startup in his freshman year of college and graduated from Carnegie Mellon University with a focus in Business & AI/ML. He has been a management consultant to Fortune-100 clients at Ernst & Young and built a $250M innovation fund as Chief of Staff at Ernst & Young. Here are a few of the topics we’ll discuss on this episode of Product Launch:What Home.LL...2022-02-2832 min
The Product Launch PodcastMaking Product Sales RepeatableSean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch:How to avoid making assumptions in the sales process.Why repeatability needs to come before scaleability.How to create a hook in your sales process.The power of running a podc...2022-02-2318 min
The Product Launch PodcastThe Challenges of Fundraising with Bernstein Private Wealth Management’s Evan LinhardtEvan Linhardt is a former nonprofit leader and public service executive and is now the Vice President and Financial Advisor for Bernstein Private Wealth Management. He now serves non-profits, foundations, and families to design investment strategies that align and allow them to fulfill their missions to maximize impact.Evan is a Board Member and Treasurer at LiveWell Foundation, a Board Member at Sow Good Now, an Advisory Board Member at Community Foundation of South Jersey, and an Advisory Board Member at the Philanthropy Network Greater Philadelphia, as well as holding Corporate Responsibility at AllianceBernstein...2022-02-2129 min
The Product Launch PodcastHunting vs. FarmingSean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch:The difference between hunting and farming. The pros and cons of both hunting and farming. How to make your sales effort and your marketing effort complement each other. The importance of making your prod...2022-02-1621 min
The Product Launch PodcastThe Value of Customer Research with Rob FitzpatrickRob Fitzpatrick has been running small businesses for over 13 years and has written multiple books about what he’s learned along the way, including ‘The Mom Test’.His first company was a scalable startup that went through the Y combinator accelerator and Rob is now building software to support indie nonfiction authors. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Rob found out what he was doing wrong in his sales pitch.How Rob wrote his book ‘The Mom Test’.Why any sales pi...2022-02-1441 min
The Product Launch PodcastBuilding a Sales Process for Your ProductSean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years and has founded multiple other companies at the same time. He’s extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he’s worked with. Here are a few of the topics we’ll discuss on this episode of Product Launch:Why sales should be seen as a process.The importance of repeatability when creating a sales process.The steps you need to take to set yourself up for large scalab...2022-02-1128 min
The Product Launch PodcastScaling Your Business with DreamSpring’s Francisco Lopez & Amber KaniFrancisco Lopez has over 20 years of experience in financial institutions and is the Chief Operations and Innovation Officer at DreamSpring and is a Board Member at EBA Fund.Amber Kani is the Director Of Communications at DreamSpring and has diverse experience in marketing, fundraising, corporate social responsibility, operations, employee engagement, project management, impact measurement, and strategic growth. Here are a few of the topics we’ll discuss on this episode of Product Launch:The products and services DreamSpring offers and how they help fund businesses.The small businesses and entrepreneurs th...2022-02-0725 min
The Product Launch PodcastBuilding Productized Service Businesses with Audience Ops and Process Kit’s Brian CaselBrian Casel is a web developer, freelancer, and founder of multiple productized services and internet-based businesses. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Brian transitioned from freelance web design to building internet-based businesses.Why Brian got into freelancing and how he got the idea to start his own productized service business.The value of building a productized service that can run without continuous input.The challenges of building a productized service business.The benefits of using a productized service business model.Where your product ideas should come from to...2022-01-2436 min
The Product Launch PodcastProduct Marketers Are The New CMOs with Mary SheehanMary Sheehan is the Head of Product Marketing at Adobe Advertising Cloud, the host of the Women in Product Marketing Podcast, and has been a product marketing leader focused on B2B tech and SaaS companies for over 12 years. Here are a few of the topics we’ll discuss on this episode of Product Launch:How Mary became the Head of Product Marketing at Adobe Advertising Cloud.The product marketing skills Mary has learned throughout her career.What product marketing is and how it’s different from a traditional CMO.How product marketing has changed in t...2022-01-1727 min
The Product Launch PodcastVirtual Workers and The Benefits of Hiring Online with Onlinejobs.ph’s John JonasJohn Jonas is an outsourcing pioneer, virtual work guru, and Founder of onlinejobs.ph. He’s been helping small businesses outsource their tasks for over 15 years so they can focus on running their own company. Here are a few of the topics we’ll discuss on this episode of Product Launch:Why John made a job board for finding virtual workers in the Philippines.The issues with outsourcing on platforms like Upwork.What makes the talent pool in the Philippines so good.How John has optimized his website to encourage organic growth.John’s push to edu...2022-01-1128 minThe Product Launch PodcastProduct Launch Podcast powered by NxtStepHello and welcome to the Product Launch podcast where we talk all things product strategy. My name is Sean Boyce and I’m the host of the Product Launch podcast and the founder of the product strategy consulting company, NxtStep. On the product launch podcast, I interview guests involved at various stages of different product businesses. So whether you’re looking to launch a product and turn it into a business or you have a product business that has plenty of traction and your challenges are more specific related to product, you’ll find plenty of answers from both myself an...2019-09-0200 min