Shows
The Three Month Vacation PodcastHow to Stay on Track With Your Goals (Without Depending on Willpower): Guest appearance by Keira MenonLast week we heard about willpower and how ineffective it can be when we most need it. Today, we have guest—the first ever—Keira Menon. She not only gives you her version of willpower, but also tells you how she went about recording this podcast. This a fun listen so don't miss it. We had so many people write and tell us how much they enjoyed the episode. ___________________ OMG I did, and it made me smile so much. I know you have been involved in your niece's life for some...
2023-09-2314 min
Making It: How to Be a Successful Online EntrepreneurA Work in Progress (Sean D’Souza)Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak. Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. Sean D’Souza, founder of Psycho Tactics, helps businesses develop marketing strategies based on the psychology of buyers. Sean explains his view of how a buyer’s decision boils down to a combination of risk and like. Simply listening, observing and putting yourself in another’s shoes are the keys to finding the s...
2021-12-0310 min
The Three Month Vacation PodcastHow To Transform A Miserable Day Into A Happy One, In Under 30 MinutesSome days you just feel fed up of your work. You know you shouldn't. You love what you do, but you can't shake the feeling. You almost have to drag yourself to work and you don't know how to turn the day around. That day can quickly turn into a second day. Before you know it, the week is a puddle of frustration. But there's a way out of this mess and it's incredibly simple. You can turn your day around in 30 minutes. Let's find out how. You can read the transcript on the website: #164: How To T...
2017-11-0420 min
The Three Month Vacation PodcastPassion Projects: How They Can Completely Change Your Business Part TwoTake time off? Doesn't everyone want that? So how are you supposed to achieve that force of business? How do you get to downtime? And what about the passion projects you've been putting off for so long? In this episode we wrestle with the remaining two forces of business and start on a journey that's been put aside for much too long. ====== Read the article online: Passion Projects: How They Can Completely Change Your Business ====== In this episode Sean talks about Part 1: Fourth Force of Business—Passion Proj...
2017-08-2630 min
The Three Month Vacation PodcastThe Five Competing Forces of Business - Part TwoNo one thinks running a small business is easy But even so, there are forces that pull you in all directions. These five forces almost seem to tear at us as we go through our daily work. It's not just a question of coping with the forces. We have to somehow make them part of our lives. Let's find out how. ============= Read Online: How To Cope With The Five Forces of Business: Part 1 ============= In this episode Sean talks about Part 1: What are the five forces of business? Part 2: Why it i...
2017-08-1937 min
The Three Month Vacation PodcastHow To Write Enthusiastically (And Why It's Important To Do So)Articles can be mundane or enthralling. But what makes an article stand out? The short answer is enthusiasm. Yet, it's not easy to know how to create enthusiasm in an article, is it? In this podcast, we learn how to step through the three phases that makes your article pack a rollicking amount of enthusiasm. ========== Read the article online: #152: How To Write Enthusiastically and Avoid The Dull Article ========== In this episode Sean talks about Part 1: Why you need to outline and how to keep it fresh Part 2: Why you need to feel very stro...
2017-08-1237 min
The Three Month Vacation PodcastUnusual Methods to Find Outstanding CoachesHow do you find a good coach? We've all done courses that have been a waste of time, money and energy. Yet, finding a great coach isn't easy, is it? There doesn't seem to be any way to know in advance how good (or bad) a coach will be. Or is there? There are a few benchmarks that make the difference between average and special coaches. And strangely, your first point of due diligence is located right on the sales page in the testimonial section. In this episode Sean talks about Factor 1: Look for the “End...
2017-08-0533 min
The Three Month Vacation PodcastInfo-product Creation Part 1: When to Leave The Clients Out (And When to Include Them In)When creating an information product is the client important? It might seem that a client is extremely important when creating an information product. After all, you're getting them to tell you exactly what she needs. However, more often than not, this method is a recipe for disaster. Even so, the client is extremely useful in another phase. So when do you include the client? And when do you leave her out? Let's find out in this two part series on info-product creation. Read online: Info-product Creation Part 1: When to Leave The Clients Out ...
2017-06-1133 min
The Three Month Vacation PodcastHow to Make Your Uniqueness Stick In The Client's Brain-Part 2When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there's little point in doing any testing at all. In this episode you'll find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a permanent part of your client's brain. In this episode Sean talks about Step 1: You have to consistently get the word out. Step 2: You have to state the position of the competition. Step 3: You have to state yo...
2017-06-0333 min
The Three Month Vacation PodcastHow To Quickly Create Your UniquenessHow do you position your products and services? Finding your uniqueness is incredibly difficult, yet some companies do it consistently well. How do you learn from their ability to position their products and services? Also, do you really need a uniqueness for every business product and service? The answer is “yes” and this episode will reveal why that's the case. ============ In this episode Sean talks about Part 1: How do you go about finding uniqueness for your business/product/service? Part 2: Do different products/services need their own uniquenesses? Part 3: When you have settled on your...
2017-05-2735 min
The Three Month Vacation PodcastHow Giveaways Increase Sales of InfoProductsInformation product sales don't always increase with promotions alone Often they increase by giving away content that you could easily sell. But shouldn't you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Find out in this episode on giving as a strategy. ---------------- In this episode Sean talks about Part 1: Small value giveawayPart 2: Big value giveaway Part 3: How to structure the giveaway and how often Click to read online: https://www.psychotactics.com/giveaways-increase-sales/
2017-05-2035 min
The Three Month Vacation PodcastValidating Your Idea: How To Beat Analysis-ParalysisEven if you have the best business idea in the world, analysis-paralysis can stop you in your tracks You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn't get you very far, does it? Even famous people like Leonardo da Vinci and Michelangelo would get stuck in this mode, just like you. But they still went on to create great art. So how do you create great “art” as well? Find out and beat the analysis-paralysis once and for all. ...
2017-05-0431 min
The Three Month Vacation PodcastHow To Validate Your Idea (And Overcome Self-Doubt) - Part OneHow do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series is about the validation of your business ideas. We will explore what is important when you’re about to embark on a new business idea. ------------- In this episode Sean talks about Part 1: How to distinguish between your own vo...
2017-04-2937 min
The Three Month Vacation PodcastWhy Success Is Hindered By The Lack of the Tolerance EffectHow does tolerance play a role in small business? It might not seem like tolerance is the root for success, but if you dig deeper, you'll find that small businesses struggle without the core concepts of tolerance. So how does tolerance play a part in something like a successful artwork, or music, or the next product or course you produce? Let's find out in this podcast. ------------- In this episode Sean talks about Part 1: The Tolerance for Success and Failure Part 2: The Tolerance to Learn Part 3: The Tolerance for the Long Haul
2017-04-2230 min
The Three Month Vacation PodcastHow to increase energy (even in the midst of chaos)"I wasted too much time getting angry". So said world-famous tennis champion, John McEnroe. McEnroe and arch-rival, Jimmy Connors had similar temperaments on the court. Both were easily provoked. Yet both of them managed to get to the No.1 ranking in the world for many years consecutively. Yet McEnroe was gone from the tennis scene by the age of 34. Connors, on the other hand, was still around at the highest level, even at the age of 40. So what happened? ============= In this episode Sean talks about Part 1: Work-Rest Ratios Part 2: What Depletes Ene...
2017-04-1532 min
The Three Month Vacation PodcastWhen Things Went Wrong at Psychotactics (And What We Learned From Our Mistakes)In a small business, strategy and tactics often go wrong. Yet all you hear about is success, success and how someone made it big. This episode is about some bad judgment calls and also about plain pomposity. It's taught us to be better marketers and better people. ============ In this episode Sean talks about Story No.1—The Internet Marketing Conference Fiasco of 2003 Story No.2—A Mess In Wellington: Why Extreme Personalisation is Not A Good Idea Summary: How our minus two learning has helped us To read this podcast online: https://www.psychot...
2017-04-0839 min
The Three Month Vacation PodcastOutlining Your Book: Three Crucial StepsWhen you sit down to write a book you and I can waste a lot of time, if we don't take time to outline But what are the elements involved in outlining? And how can we make sure we don't make any silly mistakes? If you're about to write a book or plan to be an author sometime later, this information is for you. But even if you've already published books, you'll be amazed at how this information speeds up your process and gets better results. In this episode Sean talks about Element 1: How many po...
2017-04-0134 min
The Three Month Vacation PodcastLanding Pages: Why We Fail to Attract the Right ClientsWhy do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it's incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? Presenting the target profile mistakes we make and how to get around them quickly and efficiently. In this episode Sean talks about Part 1: Target Profile Blind Spot Part 2: Person vs. Persona Part 3: Target Profile Questions To read it online: https://www.ps...
2017-03-2534 min
The Three Month Vacation PodcastHow To Speed Up Learning with DeconstructionWhy do great inventors, business people, and a ton of smart people have in common? They have many traits, but one specific trait is the ability to crack a problem. When everyone else has given up, these people are able to figure out what no one has done before. How do they do it? This article shows you how to increase your learning speed by using deconstruction. It shows you how to crack puzzles that seemed too difficult by others.' ---------- In this episode Sean talks about Part 1: Where to start your lea...
2017-03-1836 min
The Three Month Vacation PodcastHow To Slow Down (Without Losing Momentum)The Art of Stillness: Adventures in Going Nowhere This is an elaboration/review of the book by Pico Iyer. How do you slow down? What do you mean by going nowhere? And how can we slow down with our busy business and family life? Sean says, ” I still have the same day I used to have before. But somehow it's different. Now, I have more time.” ---------- In this episode Sean talks about Part 1: The Passage To Nowhere Part 2: The Charting of StillnessPart 3: The Internet Sabbath To read it online...
2017-03-1134 min
The Three Month Vacation PodcastWhat I Learned in 2016—And How It Made Me Calmer As A ResultEveryone loves a fabulous year, but the best years for us are those that aren't terribly great. We learn more, and go through a revolution in such "difficult" years. That was 2016 for me. Life took me on diversions I hadn't expected and to me that became the most interesting element of all. Now I look forward to the diversion. Find out how you can be calm even when life takes you off route. And how the off route can be the one thing you look forward to time and time again. In this episode Sean talks about Par...
2017-02-1833 min
The Three Month Vacation PodcastHow To Get Smart (And Stay Smart)Many of us believe that smartness comes from learning the skills in our own field. And yet, that's only partially true. We can never be as smart as we want to be, if we only have tunnel vision. So how do we move beyond? And how do we find the time to do all of this learning? Amazingly it all comes from limits. Find out more in this episode. In this episode Sean talks about Part 1: Learning all you can in your own field Part 2: Learning all you can in an area where you have no expertisePart 3: Wo...
2017-02-1100 minThe Three Month Vacation PodcastHow To Get Stunning Names For Your Information Products and CoursesTrying to come up with a suitable name for your book or info-product seems like a nightmare What if you’re wrong? What if the name isn’t well received? However, there’s a way to make your book really stand out. And guess what? It’s not the title that matters. It’s the sub-title. Find out why we’ve been tackling things the wrong way and how to get a superb name for your book or information product/course before the day is done. -------- In this episode Sean talks about Part...
2016-12-1000 minThe Three Month Vacation PodcastRapid Talent (How To Get There and What Holds Us Back)How do we get talented? Part 2 of “How To Get Talented” is a bit of a shocker. You realise that talent is only the stuff you can’t do. If everyone can do what you can, then it’s not really a talent. Ok, so that’s the spoiler, but listen or read anyway. ------------ In this episode Sean talks about Part 1: Pattern recognition and energy Part 2: How can you achieve a ton of talents Part 3: Is all talent inborn? Read online: https://www.psychotactics.com/three-definitions-talent/ ------------
2016-12-0300 minThe Three Month Vacation PodcastRapid Talent (How To Get There and What Holds Us Back)Why do others seem more talented than we are? Is talent innate? Is it just practice? Or is there something else. Incredibly the key to talent is in the way you define talent. Change the definition and you see it in a whole new light. In Part 1 of this episode on talent, you’ll see how mere definitions change the way you see the world of talent (and how it can get you talented faster than before). Additional rocket launch audio recordings used in this episode are courtesy of NASA (https://www.nasa.gov...
2016-11-2600 minThe Three Month Vacation PodcastHow To Instantly Get Your Readers Attention-The First Fifty WordsWhich is the most frustrating part of an article? Yes, it’s the First Fifty Words. We get so stuck at the starting point when writing an article, that it’s almost impossible to go ahead. But what if there were not just one, but three ways to create drama in your article? That would be cool, wouldn’t it? Well, here you go. Not one, but three ways to start your article with drama and get attention. ====== In this episode Sean talks about—Three ways to get your readers attention. Part 1: The...
2016-11-2400 minThe Three Month Vacation PodcastHow To Get $2500 Worth of Goodies (Absolutely Free)What links thousand year old organisations with a bike company like Harley Davidson? What do football teams have in connection with businesses owners that can take time off? It’s all here in these free set of goodies (yes, 36 audio files) and a PDF. You’ll love how you can implement much of this information right away. Learn Why Marketing ‘Doesn’t’ Work. And Why You Need Structure In Your Business! http://www.psychotactics.com/bam ========================= You will learn in The Brain Alchemy MasterClass: 1) The Spider’s Secret: How...
2016-11-1104 minThe Three Month Vacation PodcastHow To Fight Envy (And Stay Motivated Instead)Envy isn’t something we talk about, or even admit to openly. And yet it’s the one thing that all of us feel. We feel that others are going places and doing more than us. We even feel we need their spot and somehow that spot belongs to us. So how do we overcome this intense envy before it kills us? Find out how even the superstars of the world have to deal with envy. Yes, even people who seemingly have unimaginable wealth and success. In this episode Sean talks about Part 1: Is Envy Good...
2016-11-0900 min
The Three Month Vacation PodcastHow To Write Intensely Curious Headlines—Even If A Deadline Is LoomingHow do you write intensely curious headlines—even if a deadline is looming. When writing headlines, you often get stuck. Can grammar come to the rescue when under pressure? Find out how grammar class helps you write outstanding headlines in a jiffy. --------- In this episode Sean talks about Part 1: What has grammar got to do with writing headlines. Part 2: Why you need to break up your headline writing process Part 3: What’s the one thing you can implement today in your headlines You can read this online here: https://www.psychotactics.com/headlines...
2016-11-0224 min
The Three Month Vacation PodcastHow Kicking Angels Help To Jumpstart Your BusinessMost of us know of the concept of the “guardian angel” They come into our lives and they take care of us. The “kicking angel” is quite different. The angel shows up just to push us over the edge and then he/she disappears from our lives. In this episode Sean talks about How do we know when we’re being kicked? And what “kicks” do we pay attention to and what do we do. Right click here and ‘save as’ to download this episode to your computer #112: How Kicking Angels Help To Jumpstart Your Business ...
2016-10-0115 min
The Three Month Vacation PodcastHow I Write 4000 Word Articles Without Getting Exhausted - Part OneThe biggest problem with article writing is the exhaustion factor It’s write, delete, write, delete and the endless cycle goes on. So how do you go about article writing? Can you really write articles and not get exhausted? In this series you get to see how I went from getting really frustrated, to writing 800 word articles and then 4000 word articles. What’s the secret to such an enormous output? And how do you do it without getting exhausted? ------------- In this episode Sean talks about Topic 1: Spacing out your article Topic 2: Is the time...
2016-09-2528 min
The Three Month Vacation PodcastHow To Thrive and Succeed In The Midst of ChaosMost of us have grand plans to succeed Yet, the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. At Psychotactics, we had managed to get around most of the chaos but then I was in charge of mentoring my niece. As she moved from Year 6 to Year 7, it seemed like we were hit by an okinami of chaos. What did we do to find our way out? How did we manage to avoid the madness that we had no control o...
2016-08-2029 min
The Three Month Vacation Podcast[Re-Release] Why Doug Hitchcock's Unusual Goal-Setting Plan Will Help You Get Rid of ChaosWho's Doug Hitchcock? And in a world full of goal-setting exercises, why does Doug's system stand out? Find out why most goal-setting goes hopelessly off the mark and Doug's plan works almost like magic year after year. Find out not just how to set goals, but how to create a stop-doing list (yes, that's a goal too). And finally, learn why most goals are designed for failure because they lack a simple benchmarking system. Find out how we've made almost impossible dreams come true with this goal-setting system. http://www.psychotactics.com/goal-setting-successfully/ ------------------------------- In this episode Sean talks...
2016-08-0629 min
The Three Month Vacation Podcast[Re-Release] Three Myths That Can Destroy Your Sanity (And How To Avoid Falling in a Trap)What's wrong with this statement? Instead of wondering when our next vacation is we should set up a life we don't need to escape from.? There doesn't seem to be anything wrong, is there? And yet this entire line is based on a myth. And that's not the only myth that circulates so well and widely. Another myth is that a business has to grow; has to increase clients; has to increase revenues. But is that why you really got into business? Did you set out to create a life that's work, work and more work? Join us as...
2016-07-3033 min
The Three Month Vacation Podcast#[Re-Release] How To Make Products and Services Incredibly Irresistible to Your ClientHow do you make your product or service irresistible? With tens of thousands of similar products or services in the market, can you use simple techniques to create a great offer? This episode shows you two psychological methods that we can't turn down?as humans. We love both the buffet and the specialty. No matter if you're a small business or a big one, you can use these techniques and increase your product and service sales. In this episode Sean talks about Part 1: Buffet vs. Specialty Principle Part 2: How Studio 54 put out a buffet of fantasy Part 3: What does...
2016-07-2327 min
The Three Month Vacation Podcast[Re-Release] How to use a simple "Pebble System" to write amazing sales pagesWhat's wrong with this statement? Instead of wondering when our next vacation is we should set up a life we don't need to escape from.? There doesn't seem to be anything wrong, is there? And yet this entire line is based on a myth. And that's not the only myth that circulates so well and widely. Another myth is that a business has to grow; has to increase clients; has to increase revenues. But is that why you really got into business? Did you set out to create a life that's work, work and more work? Join us as...
2016-07-1628 minThe Three Month Vacation Podcast[Re-Release] Free vs. Paid Product: Which One Works Better?When you're giving away bonuses, it's easy to believe you don't need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no matter whether you're in info-products or content marketing; services or running a workshop. Giving away outstanding content is the magic behind what attracts—and keeps clients. -------------------- Resources To access this audio + transcript: http://www.psychotactics.com/10...
2016-07-0200 min
The Three Month Vacation PodcastThe 17 Question Testimonial: How To Ensure You Get an Amazing Client Response17 questions? Why have 17 questions in a testimonial? And what if the client won’t answer the questions? The reason for the 17 question testimonial is simple. It’s not a testimonial any more, it’s a experience on paper. When other clients read it, they can sense the ups and downs. They can see the final result. It makes your testimonial stand out. In order to get this 17 question testimonial going, you have to have a strategy in place. This podcast shows you exactly what you need to do so that you can get the answers your business deserve...
2016-06-0428 min
The Three Month Vacation PodcastHow Gentle Productivity Gets Astounding ResultsWhenever you run into tips on productivity it’s always this earth shaking advice You’re advised to make these monumental changes to improve your business or life. In reality all you need are tiny little tweaks. Important tweaks, but tiny ones. And some of these tweaks are slightly irreverent. Which is what makes these productivity tips even more interesting. You’ll enjoy this episode on productivity—gentle productivity—and here’s a tip. You may end up sleeping a lot more as well! --------------------- In this episode Sean talks about Part 1: How to work with a timer P...
2016-05-2832 min
The Three Month Vacation PodcastHow To Avoid Painful Clients (And Find Amazing Ones Instead)There seem to be two sets of clients: really painful ones and amazing It’s the painful ones that seem to drain an enormous amount of energy and time. They’re the ones that you constantly have to battle with. But how do you know in advance how to avoid these clients? There are red flags in place. In this episode you’ll learn how at Psychotactics (for the most part) we avoid painful clients. ---------------- In this episode Sean talks about Part 1: Why and how to add barriers Part 2: How to filter through testi...
2016-05-2031 minThe Three Month Vacation PodcastWhy Clients Dropout From Courses (And How To Avoid The Dropout Curse)In an interview with Tim Ferris, marketer, Seth Godin says that 97% clients drop out from his online courses. And under good conditions, 80% drop out. Yet there's are three core reasons why clients drop out and unless you tackle those issues, it's impossible to stop the dropout rate from spiralling. At Psychotactics, our dropout rate is a measly 10%. Which means that 90% of the clients finish the course. How is that possible? How come there's such a massive difference? This episode shows you what you can do to achieve far superior goals than many, if not most trainers online.
2016-05-1300 min
The Three Month Vacation PodcastWhy Persevere Even When Failure is Certain (And When Not To)It might seem like perseverance is a good thing. We’ve been told to persist in the face of odds. Yet, there are times when you should stop. How do you know when to stop? And why bother to persevere when failure is waiting around the corner? Find out why perseverance can be a real pain, and when it can be a blessing. Enjoy this episode on perseverance and yes, enjoy the music. In this episode Sean talks about Part 1: The link between failure and perseverance Part 2: Is there a way to know when...
2016-04-2329 min
The Three Month Vacation PodcastBiggest Landing Page Mistake And How To Fix It - Part TwoWhat’s one of the biggest “rookie mistakes” when putting a landing page together? It’s the rookie, sitting down and writing the entire page at their desk. If you want a reasonably boring landing page, write it yourself. But what if you didn’t write it yourself? Who would write it for you? Find out more in Part 2 of this series. ============== In this episode Sean talks about Part 1: How do you find the ideal client? Part 2: What happens when you dig into a single problem? Part 3: What do you do with all the other probl...
2016-03-1912 min
The Three Month Vacation Podcast[Re-edit] Three Interesting Things I Know About Writing - Part OneWriting isn't easy-but it isn't hard either The key to writing is to know what strategy to follow, so the road isn't bumpy all year long. This episode isn't about going down memory lane. Instead, it's practical advice I wish I'd had—Like how to choose the right coach or the right editor. Writing isn't all about you. Writing depends on the coach, the editor and the client. This podcast is about a strategy that's not commonly expressed and approaches writing in a more philosophical, yet practical way. In this episode Sean talks about E...
2016-03-0716 minThe Three Month Vacation PodcastThe Untold Backstory of Psychotactics Courses and ProductsWhenever you hear the story of products and services, it’s always a sugar-coated, goody gum drop story. You rarely get to hear the not-so-great side of things; the mistakes; the second-guessing. In this episode, you get to hear what’s happening behind the stage. How—and why—we started the article writing course; how we decided to go to the Netherlands and do a workshop; and how we launched several of our products without a sales page. If you like back-stories as much as I do, you’re going to love this episode. ============================= The Transcri...
2016-02-2700 minThe Three Month Vacation Podcast[Re-release] How to Stop Clients In Their Tracks With Riveting Business StorytellingStorytelling has a lot of guidelines and rules. Yet, some of the critical elements slip under the radar. You don't realise storytelling elements and secrets that are hiding in plain sight. And storytellers can't always explain what they're doing?and so these elements of storytelling get left out. And yet, they're incredibly powerful. Like for instance, the concept of "anticipation" before the "problem". It's nowhere to be found? Unless of course you listen to this episode on how to tell riveting stories. Welcome to Goldilocks land! http://www.psychotactics.com/three-elements-storytelling/ --------- In this episode Sean...
2016-01-2400 min
The Three Month Vacation Podcast[Re-Release]: How To Acquire Talent in Fewer Than 1000 Hours (And Why The 10,000 Hour Principle Falls Apart)Is the 10,000 hours principle true? And if it's true, what are your chances of success? And what are the biggest flaw? How do you take the concept of Malcolm Gladwell's 10,000 Hours story (He took it from a K.Anders Ericsson study) and reduce the number of hours? Is talent really attainable in fewer hours? http://www.psychotactics.com/expertise-fewer-10000-hours/ ----------- Hi. This is Sean D’Souza from Psychotactics.com, and you are listening to the Three-Month Vacation Podcast. This podcast isn’t some magic trick about working less. Instead, it’s about how to...
2016-01-0322 min
The Three Month Vacation PodcastHow To Stop Sounding Unprofessional When Speaking (An End to"Ums" and "Ahs" in 15 Minutes)When you're speaking to a client or presenting your product or service, do you have a ton of "ums" and "ahs"? Do you find it frustrating, but don't know how to get rid of that irritation? And if you're recording an event, a whole bunch of ums and ahs can cause a major headache in editing?plus push up editing time and frustration levels. So how can you get rid of all your ums and ahs in under 15 minutes? http://www.psychotactics.com/speaking-professionally/ ---------------- In this episode Sean talks about Part 1: How to...
2015-12-2018 min
The Three Month Vacation PodcastHow "Doug Hitchcock's" Goal Setting Worked Wonders—And Why We Successfully Use It Year After YearWho's Doug Hitchcock? And in a world full of goal-setting exercises, why does Doug's system stand out? Find out why most goal-setting goes hopelessly off the mark and Doug's plan works almost like magic year after year. Find out not just how to set goals, but how to create a stop-doing list (yes, that's a goal too). And finally, learn why most goals are designed for failure because they lack a simple benchmarking system. Find out how we've made almost impossible dreams come true with this goal-setting system. http://www.psychotactics.com/goal-setting-successfully/ -------------------------------...
2015-12-1128 min
The Three Month Vacation PodcastThree Incredibly Silly Business Myths (And Why They're Driving Us Crazy)What's wrong with this statement? Instead of wondering when our next vacation is we should set up a life we don't need to escape from.? There doesn't seem to be anything wrong, is there? And yet this entire line is based on a myth. And that's not the only myth that circulates so well and widely. Another myth is that a business has to grow; has to increase clients; has to increase revenues. But is that why you really got into business? Did you set out to create a life that's work, work and more work? Join us as w...
2015-12-0631 minThe Three Month Vacation PodcastHow To Use The Pebble System To Create Extremely Focused Sales PagesWhen we sit down to write a landing page, we usually have a ton of confusion in our heads. We have so many elements on that landing page. What should we put first? What should we leave out? The sales of our product or service depends on us having incredible focus. So how do we get that focus? The answer lies in the "pebble system". The moment we apply the "pebble system" we are able to prioritise what's important to our client—and to ourselves. The sales page gets crystal clear and we stop going around in circles. So wh...
2015-10-2500 minThe Three Month Vacation PodcastPreacher or Teacher? Why Our Clients Struggle To Learn Skills QuicklyWhy do we learn so slowly? Is it because we're not good learners? Is it age? Or is it something quite different? The problem of learning (and teaching) is dependent on the concept of Teacher vs Preacher. When you're a preacher, you give the feeling of a ton of information, but there's no true learning, no true application. A teacher, on the other hand, is completely tied to getting the student to apply the skills. When you're creating info-products, writing books or articles, this what needs to be kept in mind. Are you a teacher or a preacher? And...
2015-10-1800 minThe Three Month Vacation PodcastWhy Free Products Need To Be Better Than Paid Products or ServicesWhen you're giving away bonuses, it's easy to believe you don't need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no matter whether you're in info-products or content marketing; services or running a workshop. Giving away outstanding content is the magic behind what attracts—and keeps clients. -------------------- Resources To access this audio + transcript: http://www.psychotactics.com/62...
2015-10-0900 minThe Three Month Vacation PodcastWhat Does It Take To Be Super-Human? A Deep Dive Into The Reality of BusinessStarting up is always rough—and especially when you're a small business that at first has no clients and no credibility. In this episode, 5000bc member, Christopher Cook talks to Sean D'Souza about how to get over the inner chatter. How to get past those starting blocks and whether it's possible to be superhuman. -------------------- Useful Resources To access this audio + transcript: http://www.psychotactics.com/61 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic How to get reliable answers to your complex marketing problems?(ht...
2015-10-0400 minThe Three Month Vacation PodcastThe Star Trek Method—And Other Ways To Get Over Article-Writing BarriersThe reason why we find writing to be such a tedious task, is because we don't understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers is to use the Captain Kirk and Mr Spock method. What is this method all about? Find out in this episode of the podcast. -------------------- Resources To access this audio + transcript: http://www.psychotactics.com/59 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magi...
2015-09-2000 minThe Three Month Vacation PodcastWhy Stories Are Less Effective Without CatalystsStorytelling struggles without a catalyst. And yet a catalyst doesn't have to be in your face. It can be quiet, almost introspective. So how do you create powerful catalysts for your stories? And then once you have the catalyst in place, how do you connect the story back to your article, podcast or presentation? -------------------- Resources To access this audio + transcript: http://www.psychotactics.com/58 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic -------------------- In t...
2015-09-1526 minThe Three Month Vacation PodcastTime-Crunching Software: How To Save Enormous Amounts of Time At WorkNo matter where you go, you run into people with the same problem?time. Whether you're a small business owner, or run a big company, it's all about time, and getting things done. A lot of time saving can be done without too much effort on your part?and by simply using software. Software that does very smart stuff is what we all need. Here's the list of three core areas where I use the software. -------------------- Useful Resources To access this audio + transcript: http://www.psychotactics.com/57 Email me at: sean@psychotactics...
2015-09-0627 minThe Three Month Vacation PodcastThree Unknown Secrets of Riveting StorytellingStorytelling has a lot of guidelines and rules. Yet, some of the critical elements slip under the radar. You don't realise storytelling elements and secrets that are hiding in plain sight. And storytellers can't always explain what they're doing?and so these elements of storytelling get left out. And yet, they're incredibly powerful. Like for instance, the concept of "anticipation" before the "problem". It's nowhere to be found? Unless of course you listen to this episode on how to tell riveting stories. Welcome to Goldilocks land! -------------------- Resources To access this audio + transcript: http://www.ps...
2015-08-2726 minThe Three Month Vacation PodcastHow To Double Your Writing Speed (And Overcome The Outline-BarrierWhen you're writing articles, it's easy to get locked into the mistake of simply starting up the article. That's a mistake—a big mistake. Outlining is what counts most of all, and yet outlines are hated with a vengeance. Is there a way to create outlines so you don't drive yourself crazy? And how do you create outlines for products, workshops etc? Let's find out in this episode on outlining, in The Three Month Vacation.- ------------------- Note: To access this audio + transcript: http://www.psychotactics.com/55 Email me at: sean@psy...
2015-08-2422 minThe Three Month Vacation PodcastDeconstructing Why Bad Habits Succeed (And Good Habits Fail)It's easy to pick up bad habits. Knowing what causes bad habits to succeed enables you to make good habits meet with similar success. In this episode we dig deep into the trio of trigger, routine and reward mechanisms. And how every one of them play their role. But then we go deeper into the world of groups and how the groups matter. If you've struggled to maintain good habits on an ongoing basis, this audio (and transcript) will show you the elements you have to put in place to succeed. ==== Useful Resources
2015-08-1724 minThe Three Month Vacation PodcastThe "Next Step" Mystery: ThreeSuccessful Ways To Creating The Next Step Using ArticlesHaven't you visited a web site and left shortly after reading an article? Why did the site fail to get you to sign up? Or why didn't you buy a product or service? The answer lies in the content of your articles and the way you structure them. Article writing is about creating a solid "next step", so that clients follow one of three sequences. What are those sequences? Find out in this podcast on the "next step". In this episode Sean talks about The 3 successful ways to creating a next step with your articles.Usi...
2015-08-1000 minThe Three Month Vacation PodcastAccelerated Learning: How To Incredibly Speed Up Your Skill AcquisitionHow do you dramatically increase your rate of learning? And why do we get stuck when we're trying to learn a new skill? Strangely the concept of boxes comes into play. We move from beginner to average—and then we spin in that middle box, never moving to expert level. So how do we move to expert level? And how can we do that without instruction? Interestingly, there's an answer. Listen to the episode to find more about not just how to learn, but how to teach as well. ----------------------------------------- In this episode Sean talks about ...
2015-08-0300 minThe Three Month Vacation PodcastHow Long Do You Work on Vacation?How many hours do you work on vacation? You don't. But then what about the e-mails? How do you deal with clients? Are you supposed to just close down your business? This episode shows you how we deal with vacations at Psychotactics. We've been going on our "three-month" vacations since 2004 and have had to work out a few "tricks". And you can use them too—and ensure a splendid vacation, instead of just "work by the beach". -------------------- In this episode Sean talks about Part 1: The Secret to handling email on holiday Part 2: How to handl...
2015-07-2321 minThe Three Month Vacation PodcastThe Early Years-Psychotactics-Moving to New ZealandHow did you get to New Zealand? That's the question I get most of all from clients. And there's a story, a very interesting story behind our move from India to New Zealand. Here it is?and with some cool music too. How did you get to New Zealand? That's the question I get most of all from clients. And there's a story, a very interesting story behind our move from India to New Zealand. Here it is—and with some cool music too. In this episode Sean talks about Part 1: What I was looking for...
2015-07-2022 minThe Three Month Vacation PodcastHow To Get Better, Higher-Paying Clients With TestimonialsHow do you avoid losers as clients? How do you completely sidestep the clients that don't pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of testimonials? And how do photos, details and tone come into play? Find out in this podcast. -------------------------------------- In this episode Sean talks about The whole concept of testimonials and why we are more like elephants. He covers: Part 1: How photos ac...
2015-07-1619 minThe Three Month Vacation PodcastHow To Build A Cult-Like Following By Using An Adjective In Your BrandingIs it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the "adjective". Yes, that very same grammar lesson you had at school. When you look at the biggest and most well-defined brands in history, you find they are defined by a single word. Let's take Volvo, for example. The word "safety" came to mind, didn't it? That's the power of the adjective. Let's learn more in this episode of the Three-Month Vacation Details To access this audio + transcript: http://www.psychotactics.com/48 Em...
2015-07-0622 minThe Three Month Vacation PodcastHow We Sold $20,000 On Stage (In Under An Hour)Imagine you got on stage and you had an eager audience ready to buy. Of course there are a few obstacles. The first obstacle is that you have just an hour to convince the audience to buy. The second is you're not the only one selling products?there are others. The third obstacle is that a good chunk of the audience doesn't know you that well and aren't on your list. So three big problems to deal with. Now you may never have the desire to get on stage, but the issues are similar when you're selling...
2015-07-0127 minThe Three Month Vacation PodcastWhy Identity Helps You Surge Ahead In Work (And Life)We're all pounded with the whole concept of success. We think that it means more money, more fame, more power. And yet when confronted with defining our own success, we realise there's something we haven't quite defined. In this episode we explore why feeling like a fraud is normal; why seemingly successful people define themselves differently when the spotlight is removed; why space is so critical to creating that identity. / / Identity is what holds us back. Identity is what can take us further. You'll love this episode! Links: To get the special "Resistance" PDF (It's...
2015-06-2924 minThe Three Month Vacation Podcast[Re-release]: The Power of EnoughHow much is enough? And where do you stop? It's easy to get all wrapped up in this whole concept of passive income and how smart it seems. Yet, you can work yourself crazy if you're not careful. You can work too much, do too much?but even vacation too much. Understanding the power of enough allows you to have a great business plan and a great vacation plan. Whether you're in online marketing or just have a small business, your strategy should be about "enough". ========== Some goodies To find more podcast options...
2015-06-1517 minThe Three Month Vacation PodcastHow To Plan An Ideal Vacation—And Avoid "Re-Entry Burnout"Vacations are like a project. There's a before-vacation and an after-vacation period that needs to be carefully managed. After years of taking vacations?and that too thrice a year, we have to do a lot of planning. So how do we make sure everything works when we're away? How do we make sure we don't get tempted by e-mail and work while on vacation? And how do you manage a smooth re-entry back to work? These super-duper secrets are yours for the taking in this super-duper episode. Contact Me: On Twitter: seandsouza On e-mail at: sean@psychotactics.co...
2015-06-0820 minThe Three Month Vacation PodcastThe Crazy, Amazing Trip From FREE to FEEIs FREE worth it? Or should everything be paid for? How does a person go from free to fee? And how do you stand out in a world where so much is free? There's a simple strategy that needs to be followed and once you do, you'll find client will happily move from free to paid clients. Tah-dah?the strategy follows! Notes To access this audio + transcript: http://www.psychotactics.com/42 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic -------------------- In this episode S...
2015-06-0126 minThe Three Month Vacation PodcastHow To Save Two Zillion Hours in Research (Using Cool Techniques with Evernote)How much time does it take to do research? Yup, those zillions of hours go down the drain and get us exhausted. And that's because we go about doing research the "wrong way". Most of us do our research once we sit down to write an artilce, create a webinar or podcast. A zillion hours later, the content is still not ready and the hours have flown away needlessly. That needn't be the case at all. Almost all research needs to be done in advance and stored away. But how do you find i...
2015-05-2525 minThe Three Month Vacation PodcastHow Success Causes A Blind Spot (And Creates A Rip Van Winkle Effect)Success is good. Focus is good. Until it's bad. Incredible as it may seem, focus can cause a massive blindspot in our business. So what's the option? Surely it can't be distraction? Actually it's a mix of both that's required. Using the concept of "spinning plates", you can avoid the blind spot of success and the mindlessness of distraction. -------------------- Useful Resources To access this audio + transcript: http://www.psychotactics.com/40 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/m...
2015-05-1820 minThe Three Month Vacation PodcastWhy "Infotainment" Creates Binge-Consumption in Readers and ListenersWhat makes one presentation far superior than the next? What makes you want to binge-listen to some podcasts and just reject the others? What makes one book so readable while the other one is boring? It's the concept of info-tainment. Where information is used to get attention, but entertainment is used to keep that attention. Find out more in this episode. -------------------- Useful Resources To access this audio + transcript: http://www.psychotactics.com/39 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.ps...
2015-05-1122 minThe Three Month Vacation PodcastHow To Avoid Boring Testimonials (And Get 1000-1500 Word Stories Instead)We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonials that are "journeys" and weigh in at 800-1000 words? Find out in this episode on "how to plan—and yes—get outstanding testimonials. Oh, and I'm at sean@psychotactics.com. -------------------- Useful Resources Twitter/Facebook: seandsouza Email me at: sean@psychotactics.com Magic? Yes, magic: http://www.psychotactics.com/magic For the Hea...
2015-05-0400 minThe Three Month Vacation PodcastHow To Smother Perfectionism—With A Timer!You've told yourself you shouldn't be a perfectionist. Yet time and time again we head back to getting things done—perfectly. And in the process we get nothing done. I get into that trap a lot, and the only way out of the trap is to use a combination of three methods: external deadlines, internal deadlines and the "version system". Interestingly, one of the most effective tools you have at your disposal is a timer. Find out how to use these methods—and yes—the timer. -------------------- Useful Resources Email me at: sea...
2015-04-2921 minThe Three Month Vacation PodcastThree Incredibly Precise Steps To Get "Advance Testimonials" From ClientsMost of us wait until a job is completed to ask for testimonials. Admittedly that's a good time, but it's also much harder to get a testimonial from a client at that stage. Then we have to get all needy when asking for the testimonial. There are three points when you can get testimonials, and get them long before the client has finished with your product or service? Where are these points located? And can all of us get testimonials at these points? Find out in this episode?and get to the points sooner than later. What...
2015-04-2720 minThe Three Month Vacation PodcastWhy "Anti-Fragility" Breeds Success (And How Nature Focuses On It)-------------------- It's easy to just want praise, but that's not how nature works. Nature roots out the fragile and keep only that which is anti-fragile. So is anti-fragility just a factor of "resilience"? No it isn't. There's a big difference between being resilient and anti-fragile. And the key to anti-fragility is to be like a "hydra". Find out more about how you can root out the namby-pamby factor and become anti-fragile. Useful Resources Email me at: sean@psychotactics.com Magic? Yes, magic: http://www.psychotactics.com/magic...
2015-04-2223 minThe Three Month Vacation PodcastIs "How-NOT-To" More Powerful Than How To?When we're writing a book, creating a workshop or giving a presentation, we go hurtling down the path of HOW-TO. Except it seems that HOW-To is only part of the picture. We're missing out on a crucial element, which is why our clients get confused. Learn how to use the HOW-NOT-To in your online and offline marketing and training. -------------------- Useful Resources Dartboard Pricing Excerpt: http://www.psychotactics.com/prx Email me at: sean@psychotactics.com Magic? Yes, magic: http://www.psychotactics.com/magic Fi...
2015-04-1819 minThe Three Month Vacation PodcastHow To Prevent Competitors From Copying Your SystemWhen you have a product or course online it seems it's easy for competitors to copy it. Yet, being in online marketing isn't the only place things can be copied. The fashion industry, for one has people that can copy. Competitors can copy whatever they feel like, because there's no law that prevents them from doing so. So whether you have an offline business or online, you'll want to stay ahead of the competition. But how do you do so? -------------------- Useful Resources Email me at: sean@psychotactics.com ...
2015-04-0721 minThe Three Month Vacation PodcastSales Pages?The Problem With The First Few ParagraphsMost of us make a fundamental mistake when dealing with the first few paragraphs. We put too many problems in, right away. And it's a mistake. A big mistake! It's like an air traffic controller letting three planes land on the same runway. So how do we avoid this problem? And is the problem over once the "plane" lands? Or is there more to worry about? -------------------- Useful Resources Email me at: sean@psychotactics.com Magic? Yes, magic: http://www.psychotactics.com/magic Finis...
2015-03-2818 minThe Three Month Vacation PodcastThe Safe Zone-How To Dramatically Improve Your CoursesWhether you conduct online courses or workshops, there's something we fail to consider. It's called the Safe Zone. If we just want to play Internet guru, we don't care if the clients can actually implement the information or not. But if we're keen to be real teachers, it's the ONLY thing we care about. Find out how the safe zone helps clients to consume and apply your material. And that's what makes them come back for more. In a world filled with "experts", you're creating a true learning experience. -------------------- Useful Resources
2015-03-2624 minThe Three Month Vacation PodcastHow To Use The "Problem" To Get Attention (Without Being Negative)Most of us use benefits or solutions when presenting our products or services?and not the problem. So why bother with the problem? Will it actually improve the conversion on our sales pages? Will it improve our e-mail marketing? Will it get more attention when we're making our presentations? The answer is yes, yes and yes. And you can do it without being negative in any way. So how do you do it? Let's find out in this episode. / -------------------- Useful Resources Email me at: sean@psychotactics.com M...
2015-03-2021 minThe Three Month Vacation PodcastWhat's the Opposite of Success? It's Not Failure!We are prone to think that the opposite of success is failure. And it's not. It's decay. The opposite of moving forward, isn't standing still. It's decay. Like a pool of water that gets stagnant, we decay. Our businesses, whether we're in an online business, or offline?it decays. So how do we overcome this decay? Contact Details and Links To e-mail me: sean@psychotactics.com For the crazy newsletter: http://www.psychotactics.com Finish your book: http://www.psychotactics.com/dc (yes, that's the workshop) Chaos in your life? http://www.psychotactics.com/chaos ...
2015-03-0218 minThe Three Month Vacation Podcast[Re-Edit]: Two Precise Steps To Getting AttentionIf you're struggling to get attention on your website or when you meet a client, it's because you're not using two core factors: novelty and consequences. When you use these two concepts back to back with each other, something magical happens?you get attention! http://www.psychotactics.com/dc (Finish Your Book Workshop in Washington DC) http://www.psychotactics.com/denver (Where I'm speaking at the Copyblogger conference). http://www.psychotactics.com/magic (for magic, of course) === Sean D'Souza:Hi. This is Sean D'Souza from Psychotactics.com, and you're listening to T...
2015-02-2627 minThe Three Month Vacation PodcastThe Number One Deal Killer (When Making A Sale)We often wonder why the sale gets killed. Why the customer walks away. Sometimes it's because we're doing a lousy presentation. Or we forget the facts. But often, we get everything perfectly right. And then it's time to ask for the deal. And we freeze. We get needy. We hope the neediness helps to get some empathy. And in reality, it kills the deal. Or at least puts us in a weak spot. So where does this neediness show up? And how do barriers help to avoid being needy? Workshop: http://www.psychotactics.com/dc Speaking at...
2015-02-2317 minThe Three Month Vacation PodcastThe Secret Ingredient To WritingIt may seem like article writing is very hard. And it is. Good writing needs structure, it needs skill and it needs one more thing: input. Without input, nothing happens. So where do we get this input? And why bother with bad input? Finally, what if you don't like audio learning? Can't you just stick to books? Knowing these answers can dramatically change the way you approach article writing. And yes, make you a better writer. For more, go to http://www.psychotactics.com For the fun workshop: http://www.psychotactics.com/dc Fo...
2015-02-1800 minThe Three Month Vacation PodcastThe 70% Principle: Why It Knocks Procrastination Out of the Ball ParkIf a job is worth doing, it’s worth doing 70% right. You can always come back to do the 20% later. Yes, read it again, and no, the math isn’t wrong. If you’re going to build a website, a 70% effort is fine. If you’re going to do a presentation a 70% effort is fine. If you’re going to bake a cake, for that matter…do you need all the ingredients? The perfect cake? With all the perfecto ingredients? Or the cake with ’70%’ of the ingredients? Let's find out what the 70% principle is all about shall we? ====
2015-02-1000 minThe Three Month Vacation PodcastHow To Slow Down (Even In The Midst of Chaos)For most of us life is about work, work and more work. And no matter whether you have a small business, are in the online marketing space or in consulting, you feel rushed and hassled. This podcast is about how to slow down using the three concepts of "meditation, relaxation and vacation". Sean:Hi. This is Sean D’Souza from Psychotactics.com, and you’re listening to the Three-Month Vacation Podcast. This podcast isn’t some magic trick about working less. Instead, it’s about how to really enjoy you work and enjoy your vacation time. Did...
2015-02-0800 minThe Three Month Vacation PodcastThe Key To Avoiding Crappy Clients: The Riot ActClients can be great?or monsters! And once you have a client who's a monster, it's easy to blame them for all the issues. Often, the problem lies with us. We don't put things in place, in advance, and then get into all sorts of trouble. To get hidden goodies, go to http://www.psychotactics.com/magic To also get the coolest headline report on "why headlines fail", go to http://www.psychotactics.com TimeStamps 00:00:20 Start 00:01:35 The Riot Act 00:01:56 Part 1: The Barrier 00:06:57 Part 2: Your Philosophy 00:12:20 Part 3: Firing the Client 00:14:25 Sum...
2015-01-3018 minThe Three Month Vacation PodcastWhy You Lose Control in Your Business (And How To Get It Back)Whether you run an online or offline business, there's a point where the business will take control of you. And then it doesn't let go. All those marketing strategies and "four-hour workweek" formulas are totally useless. So what works? And why does it work? Here are three core steps that will get you out of the muck and back on dry land. And yes, on the road to the three month vacation. 00:00:00 Introduction: Getting More Control in Business 00:02:22 Element 1: Learning Core Skills 00:06:44 Element 2: Flying Solo is a Problem 00:12:19 Element 3: I...
2015-01-2700 minThe Three Month Vacation PodcastWhy Uniqueness Stories Are Better Than SlogansWhen we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it's not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about this exercise is to avoid the line completely, because really, your clients can't remember it any way. What you need to focus on, is the story. But how do you create this story line? What's the secret link between storytelling and uniqueness? ...
2015-01-1422 minThe Three Month Vacation PodcastHow To Succeed (Even In A Crowded Marketplace)So you're new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you're in online marketing, health and fitness, or just about any small business, it's been done. Or has it? Why would customers continue to seek you out even if you're seemingly a nobody. It's because customers don't necessarily seek out just a name. Instead they seek out a voice; a system; and the way you explain that system. ======= Time Stamps: 00:00:20 Introduction 00:01:31 Table of Contents 00:01:57 Element 1: Your Vo...
2015-01-0722 minThe Three Month Vacation PodcastStrategies vs. Tactics: Which One Is Superior?When you're a small business, you have what seems like a terrible choice: tactics or strategy. But do you really have to choose? How do online or offline strategies differ from tactics? Can you get by on marketing tactics alone? There is a difference and this podcast shows you how to not just tell the difference, but profit from it. To get hidden goodies, go to: http://www.psychotactics.com/magic To also get the coolest headline report on "why headlines fail", go to: http://www.psychotactics.com ===== Time Stamps: ...
2014-12-2600 minThe Three Month Vacation PodcastSix Steps to Getting Amazing Response From ClientsWhat's the secret to getting results? Amazingly it's not some online marketing trick or strategy. It's just plain old follow up. But how do you follow up? And how can you have a marketing strategy—especially for your small business? In this episode of the Three Month Vacation from Psychotactics, you learn exactly how to follow up to get results. To get hidden goodies, go to http://www.psychotactics.com/magic To also get the coolest headline report on "why headlines fail", go to http://www.psychotactics.com Time Stamps 00:00:00 Introduction-My Stor...
2014-12-2300 minThe Three Month Vacation PodcastThe Power of Enough—And Why It's Critical To Your SanityHow much is enough? And where do you stop? It's easy to get all wrapped up in this whole concept of passive income and how smart it seems. Yet, you can work yourself crazy if you're not careful. You can work too much, do too much?but even vacation too much. Understanding the power of enough allows you to have a great business plan and a great vacation plan. Whether you're in online marketing or just have a small business, your strategy should be about "enough". ========== Some goodies To find more podcast options...
2014-12-1613 minThe Three Month Vacation PodcastStories That Cause Clients To Instantly Sit Up And Take Notice - Part ThreeShould stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that's one of the elements that make storytelling incredibly powerful. To find more podcast options, go to http://www.psychotactics.com/podcast To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com ==== Transcript: Sean D'Souza:Hi, this is Sean D'Souza from psychotactics.com. Speaker 2:And I'm his evil twi...
2014-12-1114 minThe Three Month Vacation PodcastCraft Amazing Stories For Business - Part TwoStorytelling isn't an art. It's a science. Every kid knows how to tell stories. And it's cute to be a storyteller when you're a kid. But when you put structure to writing and storytelling you take it from science to art. Find out how this works with story. To find more podcast options, go to http://www.psychotactics.com/podcast To get a beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com Transcript: Sean D'Souza:Hi. This is Sean D'Souza from psychotactics.com. And you are listening to t...
2014-12-1016 minThe Three Month Vacation PodcastUnusual Time Management IdeasIt's not easy to save time. We all know that. Yet, time management isn't just a factor of getting a fancy to-do list. Sometimes it involves some pretty odd things that you have to do. At Psychotactics, I didn't always have time. Now my workload has more than doubled, but I have a lot of time. How did that happen? More at http://www.psychotactics.com Time Stamps: 00:00:20 Introduction / 00:02:54 | Tip 1: Keep Stuff Open At All Times 00:08:22 | Tip 2: Leave the Office?And Plan Obsessively?And Weekly! 00:13:22 | Tip 3: Spend Two Hours To Save 5 Minutes 00:17:07 | Summary 00:18:40 ...
2014-12-0319 minThe Three Month Vacation PodcastHow To Craft A 100-Year Business Plan: The Three-Prong SystemIt's not enough to want to have passive income. You may think it's a smart way to go about things, but in fact, it's pretty shallow. You want to create magic, and to create that magic you need the help of the three-prong system. Businesses such as Harley Davidson, football, cricket, and of course, big organisations like religion have the three prong system at their very core. At Psychotactics, we've used the three-prong system the moment we figured it out. It's more than a business plan, it's a long-term understanding of where you business will be for years to...
2014-12-0215 min