Shows
Grow Your Painting BusinessHow to Respond to Disasters: Part 2: PandemicsIn part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to balance realism and safety with a positive outlook For more information on tools, techniques, and resources discussed in this episode, please visit: https:/www.searchprimer.com/ https://www.eofire.com/
2020-03-2716 minGrow Your Painting BusinessHow to Prepare for Disaster: Part One: Natural DisastersNatural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including: How to prevent data loss How to keep working if your office is damaged How to protect your business assets How to maintain financial stability How to communicate with team members and client For more information about the tools, techniques, and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.affinitytechpartners.com/
2020-03-2730 minGrow Your Painting BusinessHow Important Company Culture for a Successful Painting Business? In this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes a difference in your painting business Describing culture clearly and modeling it in leadership For more information on what we discussed in this episode, visit https://www.searchprimer.com.
2020-02-2114 minGrow Your Painting BusinessWriting a Blog for Your Painting Company: SEO Tips and Tricks In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including: Using products and services in your blogging strategy Generating topic ideas Structuring and format blogs for better SEO results Adding value for customers and potential clients Avoiding common mistakes For more information on what we discussed in this episode, visit https://www.searchprimer.com.
2020-02-2117 minGrow Your Painting BusinessB2B and B2C: Not as Different as They Used to Be In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about: Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and mobile) How to avoid "burying the lead" so customers stay interested 3 Landing page best practices for engagement and lead generation For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://www.nashpainting.com/ https://www.adavidcreation.com/ Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5
2020-01-2425 minGrow Your Painting BusinessIt's Google's World, We Just Live in It Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why continuing to learn about and try new SEO tactics is a good investment in the future of your business For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://search.google.com/search-console/about
2020-01-2421 minGrow Your Painting BusinessMake Your Website Convert More Traffic into Leads - Part 3In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions - How to build conversions into your SEO strategy - What to do before and after website launch to get more conversions from the start - Why website security matters for conversions For more information on the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.craftcms.com/ https://developers.google.c...
2019-12-1817 minGrow Your Painting BusinessMake Your Website Convert More Traffic into Leads: Part OneIn this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and other action-oriented tools on your website How live chat can help How to tie content and SEO into your conversion strategy For more information about the tools and techniques discussed in this website, please visit http://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/ http://www.olark.com/
2019-10-1824 minGrow Your Painting BusinessHow to Do Content MarketingIn this episode, Michael, Chris, and Beth discuss content marketing for your painting business: Why do you need a writer to help create content? Are you presenting your content in a way that connects with your target audience? How can an editorial schedule help you set a pace for content production? For more information on the tools and techniques discussed in this episode, please visit http://www.searchprimer.com/.
2019-10-1822 minGrow Your Painting BusinessWhat About Bing, Yahoo, and Other Search Engines? Google is the king of search engines, but there are other search platforms (like Bing and Yahoo), too. In this episode, Michael, Chris, and David discuss various tools and platforms, and where you should consider investing time, research, and dollars. We cover: Which search engines to optimize for What tools to use How voice search will impact marketing across platforms For more information about the tools and techniques discuss in this episode, please visit: https://www.searchprimer.com/
2019-09-2316 minGrow Your Painting BusinessDigital Marketing: How Search, Email, Social, and Video (and SMS!) have Changed Access to LeadsIn this episode, Michael, Chris, and David discuss digital marketing: What are the preferred online marketing tools for painters? How does digital marketing help you connect with more qualified leads? How can digital take you from a "hunting" mindset to a "farming" approach with your leads? For more information about the tools and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/
2019-09-2328 minGrow Your Painting BusinessBang for the Buck vs. Marketing ROI Getting "bang for your buck" when hiring a marketing agency is important. But working toward marketing ROI is valuable, too. In this episode, we discuss: - Optimizing for safety and stability - Optimizing for growth - Addressing your needs clearly when talking with your marketing agency or team. For more information about the tools and techniques discussed in this episode, please visit: http://www.searchprimer.com/
2019-08-1316 minGrow Your Painting BusinessFailure is Not an Option is Not an Option You've probably heard "failure is not an option". But does failure have a place in growing your painting business? In this episode, we'll discuss: - Learning from failure - Maintaining the right kind of momentum - Using risk as an asset for growth without being reckless For more information about the tools and techniques discussed in this episode, please visit: http://www.searchprimer.com/
2019-08-1314 minGrow Your Painting BusinessBuying Leads vs. Generating LeadsResidential painters and commercial painting companies are asking: are paid leads or generated leads better for your painting business marketing? In this episode, we'll discuss the pros and cons of lead aggregators vs. generating leads through marketing strategy, including: Which channels can generate more leads for your painting business? How and when should you use paid vs. generated leads in order to see results throughout the year? What are the benefits of lead generators? How do you measure success and plan next steps? For more information on the tools and techniques discussed in this website...
2019-07-2414 minGrow Your Painting BusinessPainting Leads: How to Generate ThemCorrect lead attribution is essential for successful marketing for your residential or commercial painting business. In this episode, we discuss: Gathering and understanding your lead sources How you can track leads better by source How to decide which channels to keep (and which to add) Pipeline management tips How to measure lead channel success, and how to use that knowledge to strengthen your marketing For more information about the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/ http://www.thelocustproject.com/
2019-07-2422 minGrow Your Painting BusinessThe Internet is a Smartphone: How Lead Generation is Going MobileThe internet is looking and acting more and more like a smartphone. Is your website working great for mobile users? If so, you'll get more leads faster. If not, your Google rankings will suffer. In this episode, we discuss: Mobile-first and why it's important How Google has changed what mobile-friendly means How to make your website more mobile-friendly Why page speed is so important for rankings and leads For more information about the tools and techniques mentioned in this episode, please visit: https://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/
2019-07-1717 minGrow Your Painting BusinessHow to Get More Out of Your Vendors and WorkersIn this episode, Michael and Chris break down four crucial factors of running a successful residential or commercial painting business, specifically aimed at building trust between customers, workers, and vendors. In this episode, we cover: The importance of setting expectations and getting details in writing when hiring. How and why to define roles within an organization. What traits make for the best hires? The interplay between attitude and aptitude in determining one’s role. The importance of only working with vendors with a firm accountability structure (i.e. written contract or...
2019-06-1716 minGrow Your Painting BusinessHow Fast Response Closes More Deals (Episode 19)In this episode, Chris and Michael discuss the importance of implementing systems for answering phone calls and other inbound messages in a quick and effective manner to win more business. In this episode, we cover: Why failing to answer the phone is detrimental to business. Common reasons businesses don’t always pick up the phone (busy, not enough resources, anxiety, etc.) How to manage newer forms of inbound contact (Facebook messenger for business, SMS, Instagram, etc.) to gain online sales leads. How to disrupt the consumer’s “scanning mode” to generate new lead...
2019-06-1720 minGrow Your Painting BusinessBuilding on EAT: Expertise, Authority, and TrustworthinessIn this episode, Michael and Chris expand upon E-A-T (expertise, authority, and trustworthiness) covered in the previous episode, focusing on the specific actions a company can take to increase these metrics, such as publishing content on a regular basis, understanding backlinks, and maintaining a strong social media presence. In this episode, we cover: How often should a company publish content? The importance of relying on good writers for text-based content (blogs, service pages, etc.). The pros and cons of “clickbait” vs. content that converts customers. What are the benefits of backlinks? How shou...
2019-06-1725 minGrow Your Painting BusinessIncrease Your "E-A-T": Expertise, Authority, TrustworthinessIn this episode, Chris and Michael break down the acronym “E-A-T” (expertise, authority, and trustworthiness), digging deeper into what these three terms mean and how companies can leverage each one to increase customer trust and loyalty and improve their overall SEO. In this episode, we cover: What do expertise, authority, and trustworthiness mean in terms of Google’s ranking algorithms and SEO? How can brands achieve stronger web authority and customer trust? What types of content contribute toward achieving E-A-T? The importance of understanding customers’ “pain points” or specific needs in bu...
2019-06-1725 minGrow Your Painting BusinessKeys to a Great BrandIn this episode, Michael and Chris discuss what makes for great branding alongside Brad Henderson, a brand marketing expert at Bighowdy.com who has worked with the likes of Nike, Jack Daniels, Sherwin-Williams, and more. In this episode, we cover: What makes for a great brand? (being “memorable” and “likeable”) What priorities should a business have for their brand and brand strategy? (less is often more) How can you set your brand apart from others in your market? (pricing, reliability, timely, family-owned, etc.) How can you clearly communicate your value proposition through your bra...
2019-05-1422 minGrow Your Painting BusinessIt's Not Just Business- It's PersonalIn this episode, Michael and Chris discuss the importance of personalization in digital marketing and branding. Grow Your Painting Business is a free podcast from SearchPrimer.com. What is personalization? Why is it important? (96% of marketers believe personalization advances customer relationships) Why does personalized marketing set a company apart? ("Dear Customer" vs "Dear Steve", getting the same generic emails over and over vs. getting an email about a page you just read, etc.) How do you it? How do you go beyond first names? What is customer segmentation? (i.e. different approaches f...
2019-05-1418 minGrow Your Painting BusinessWhat is Video SEO? In this episode, Michael and Chris talk about Video SEO. What is it, and how do you optimize your YouTube videos to be discovered by new customers? Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we cover: What is video SEO? Why is video key to marketing your business? What are some pitfalls to video SEO and how do you avoid them? How do you brand your YouTube channel? How do you craft your video content to your message? What can you do to optimize...
2019-03-0118 minGrow Your Painting BusinessThe 5 Elements of a Great Website In this episode, Michael and Chris talk about how your website helps you market your painting or trade business. Learn the must-have elements for an effective website to keep people engaged and turn clicks into customers. Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we cover: Why does your website need to be fast for mobile users? How can you better focus your lead capture forms? Are your visuals strong enough to sell your work? Can a smartphone user use your site easily? What should go...
2019-03-0119 minGrow Your Painting BusinessWhat is Video Advertising and Can It Be Used to Generate New Business Leads?In this episode, Michael and Chris talk with Bob Alesio talk about video advertising. Learn about pay-per-view (PPV) ads, and how to configure your campaign to get the best results for your painting or trade business. Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we cover: What is pay-per-view (PPV) advertising? Why is PPV a good investment for customer engagement? How does remarketing work with video ads? How can you configure a video ad campaign for success? How does video work with the rest of your...
2019-03-0117 minGrow Your Painting BusinessShould I Use Paid Search Advertising to Grow My Painting Business? In this episode, Michael and Chris talk with Bob Alesio talk about paid search advertising, and how to use pay-per-click to build your painting business. Learn what makes it cost effective, and how PPC campaigns work. Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we cover: What's the difference between paid search and organic traffic? What are the main Pay-Per-Click (PPC) format? How does Pay-Per-Click (PPC) work? How does it show up on Google results? How do agency experts build a PPC campaign? Can you do...
2019-03-0127 minGrow Your Painting BusinessGoogle My BusinessIn this episode, Michael and Chris talk about online reviews and how localized business listings like Google My Business can help boost your rankings and improve the reputation and online ranking of your painting business. Grow Your Painting Business is a free podcast from SearchPrimer.com In this episode, we cover: What is Google My Business? Why does it matter for online reviews? How can it help your search rankings? How do you claim and optimize your listing? For more information on the tools and resources mentioned in this episode, please visit:
2019-02-1320 minGrow Your Painting BusinessDo I Need a New Website?In this episode, Michael and Chris talk about how to decide if you really need a new website for your painting business. How do you make an informed choice? What are some good reasons to redesign your website and some poor reasons you shouldn’t fall for. Grow Your Painting Business is a free podcast from SearchPrimer.com
2019-02-1321 minGrow Your Painting BusinessWhat to Expect from an SEO VendorIn this episode, Michael and Chris talk about what painting businesses and contractors should expect from a Search Engine Optimization (SEO) vendor. Learn what matters when hiring an SEO company, and how it can help your business. Grow Your Painting Business is a free podcast from SearchPrimer.com In this episode we cover: What is SEO? How does working with an SEO company helps your business? What insights can they give you? Myths and truths about what’s important in an SEO company Realistic expectations for your working relationship— and your ROI For more...
2019-02-1323 minGrow Your Painting BusinessGoogle PageSpeed ToolsIn this episode, Michael and Chris talk about the page loading speed: why is it so important for B2B sales? What changes has Google implemented regarding page speed that could affect how your business site performs? There are things you can do to test and improve pagespeed, starting right now. Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we answer some important questions: What is Pagespeed? Why is it so important for B2B companies like painting and flooring contractors? What changes has Google made that could impact your...
2019-02-1322 minGrow Your Painting BusinessGrowing Pains: Transitioning from Residential to CommercialIn this episode, Michael and Chris talk again with David Chism from A David Creation, an expert marketer for commercial and residential painters about how to navigate the transition from residential to commercial painting. What are some of the pitfalls to avoid? What are some opportunities to grow your business and reputation? Grow Your Painting Business is a free podcast from SearchPrimer.com. Here's what we cover in this episode: If you’re considering adding commercial painting to your services, here are some things to think about: - Billing/Payment Structure...
2019-02-1227 min
Grow Your Painting BusinessPainting Sales: How To Fill Your Pipeline and Keep it FullIn this episode, Michael and Chris talk with David Chism, of A David Creation, about the nuts and bolts of keeping sales leads coming in and keeping jobs lined up, even through the seasonal dips. We talk about what works both online and offline, not just making the phone ring with new jobs, but to nurture your current clients for repeat business and great referrals. Grow Your Painting Business is a free podcast from SearchPrimer.com.
2019-02-0827 min
Grow Your Painting BusinessHow To Get More Leads From Search Engines - Pt 2Dig deeper into gaining more leads from search engines in the second of our four-part series. In this episode, Michael and Chris cover best practices in search engine marketing including images, image alt text and file names, meta descriptions, title tags, headings, retiring content, external links, and localization of your content and website. Grow Your Painting Business is a free podcast from SearchPrimer.com.
2018-11-2627 min
Grow Your Painting BusinessHow To Get More Leads From Search Engines - Pt 1Learn how to get more leads from Google and other search engines. In this four-part series, Michael and Chris will dig into the best practices for marketing your painting business in local search results pages. In this episode we cover keyword research, content, titles, your first paragraph, and article length. Grow Your Painting Business is a free podcast from SearchPrimer.com.
2018-11-2625 min