Shows
MAFFEO DRINKS: The Lab036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well.
Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat.
Time Stamps
(0:17); Authenticity in Brands
(11:23); Modern and Traditional Target Occasions
(17:17); Hometown Authenticity
(22:28); Bridging Categories
(26:43...
2023-11-2941 min
MAFFEO DRINKS: The Lab036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well.
Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a s...
2023-11-2944 minMAFFEO DRINKS: The Lab035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat.
Timestamps
(1:36); Origins of a Liquid and Brand
(7:48); Rectifying Vs Distilling
(11:10); Disconnect between Pricing and Quality
(18:42); The Bottom Up Era
(20:04); Value Chain Construction
(27:01); Where Do The...
2023-11-2233 minMAFFEO DRINKS: The Lab035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you w...
2023-11-2236 min
Books that transform everyday lifeMarketing Management für EinsteigerBesuchen Sie die Episodenseite unten, um sich für die 30-tägige kostenlose Testphase von Audible anzumelden und vollständige Hörbücher gratis anzuhören!Titel: Marketing Management für EinsteigerUntertitel: Wie Sie mit dem richtigen Marketingmanagement Ihre Marke erschaffen und etablieren, nachhaltige Kundenbeziehungen aufbauen und Schritt für Schritt den Umsatz erhöhen trotz eines KäufermarktesKategorien: Commerce, Marketing, Personal Success, Professional Development, SalesAutor: Sebastian WahligErzähler: Daniel BarnickHerausgeber: Sebastian WahligVeröffentlichungsdatum: 07-09-2021Sprache: DeutschZusammenfassung:Sie interessieren sich für Marketin...
2021-07-0900 minBooks that transform everyday lifeMarketing Management für EinsteigerBesuchen Sie audiobookzap.com, um sich für die 30-tägige kostenlose Testphase von Audible anzumelden und vollständige Hörbücher gratis anzuhören!Titel: Marketing Management für EinsteigerUntertitel: Wie Sie mit dem richtigen Marketingmanagement Ihre Marke erschaffen und etablieren, nachhaltige Kundenbeziehungen aufbauen und Schritt für Schritt den Umsatz erhöhen trotz eines KäufermarktesKategorien: Commerce, Marketing, Personal Success, Professional Development, SalesAutor: Sebastian WahligErzähler: Daniel BarnickHerausgeber: Sebastian WahligVeröffentlichungsdatum: 07-09-2021Sprache: DeutschZusammenfassung:Sie interessieren sich für Marketingma...
2021-07-0900 min