Shows
From the Lab to the WebFrom PhD to LinkedIn: How to Build Visibility Without Selling YourselfWhat does it really take for a PhD to transition out of academia and build visibility on LinkedIn, without feeling fake, pushy, or uncomfortable?In this episode of From the Lab to the Web, I sit down with Elena Hoffer, founder of Alma.me, who built a following of over 130,000 people by speaking directly to researchers navigating careers beyond academia.We talk about what pushed her to start posting on LinkedIn, how she found her voice over time, and why perfection is often the biggest blocker for scientists online.Elena shares practical advice...
2026-01-2335 min
From the Lab to the WebIs LinkedIn still worth it in 2026?These last months, people complained about LinkedIn because:The reach is lower than ever.The quality of the content is getting worse.Many want to quit because it's not worth their time and energy. But is it true?In this episode, Sébastien Simoncelli will explain the possible scenarios for LinkedIn and why it's still worth staying there. He will also explain the alternatives and why you should consider them too.
2026-01-0912 min
From the Lab to the WebShruti Bhide Reveals Ghostwriting That Opens DoorsShruti Bhide joins Sébastien to break down what ghostwriting really looks like for biotech founders and scientists. She explains how to turn expertise into clear stories, why most leaders struggle to communicate their value, and how ghostwriters help them save time while standing out online. If you want a sharper voice, better content, and a way to share your ideas without spending hours writing, this episode will help you get there.
2025-11-2134 min
From the Lab to the WebMaking the Invisible Visible: Philipp Baaske on Storytelling for ScientistsIn this episode of From the Lab to the Web, I sit down with Philipp Baaske, founder and CEO of Nanotemper Technologies and Vice President for Entrepreneurship at LMU Munich.Philipp shares how he went from being a sceptical scientist to one of the most followed biotech founders on LinkedIn. He explains why storytelling is not marketing fluff, but a powerful way to make complex science understandable and relatable.We discussed:How storytelling helped him grow Nanotemper and attract talentWhy simplifying your science doesn’t make you less credible...
2025-11-0728 min
From the Lab to the WebHumour in the Lab: How Martina Neuville Made LinkedIn Human Again.Can humour and science really mix? In this episode, Martina Neuville joins Sébastien to talk about how she built a strong voice on LinkedIn by making people laugh, without losing credibility. From her days in the lab to leading sales, Martina shares how humour helped her connect, grow her network, and make science more human. If you’ve ever wondered how far you can go with humour in a serious industry, this one’s for you.
2025-10-2432 min
From the Lab to the WebMaking Science Accessible: Simon Maechling on Social Media and MisinformationHow can scientists cut through the noise of misinformation and make their work accessible to everyone?In this episode of From the Lab to the Web, chemist and innovation leader Simon Maechling shares why he started posting during COVID, how he balances accuracy with attention on LinkedIn, and why he believes scientists have a responsibility to show up online.If you’re a researcher, founder, or life science professional wondering how to build trust and share your expertise authentically, this conversation will give you the motivation and the practical tips to get started.
2025-10-0332 min
From the Lab to the WebAuthenticity Over Perfection: Lessons from Pragya SharmaWhat happens when a structural biochemist becomes a skincare founder and decides to take TikTok and Instagram by storm?In this episode, Dr. Pragya Sharma shares how she built Grand Lab from her grandmother’s struggle with psoriasis, why she believes scientists (not influencers) should lead the conversation in skincare, and what she’s learned from posting hundreds of raw, unpolished videos online.If you’re a founder wondering how to show up authentically on social media, or a scientist curious about turning research into impact, this conversation will inspire you....
2025-09-1934 min
From the Lab to the WebHow Exec can build trust on LinkedIn?In this episode of From the Lab to the Web, Sébastien Simoncelli welcomes Benjamin McLeod, a molecular biologist turned biotech communicator and ghostwriter for life science executives.Benjamin shares his journey from working in cell and gene therapy production to helping executives translate their science into compelling content on LinkedIn. He explains why the old idea that “the science speaks for itself” no longer works, and how social platforms have become essential for visibility and trust in biotech.Benjamin’s path from the lab to ghostwriting for executivesWhy LinkedIn is the most ef...
2025-09-0526 min
From the Lab to the WebINTERVIEW OF LARA LAGHETTO - Build a Visual Brand People RememberIn this episode, we explore the overlooked power of visual communication in life sciences. Lara Laghetto joins us to explain why great scientific visuals go beyond accuracy—and how biotech, pharma, and medtech companies can use design to connect, stand out, and stay consistent across platforms like LinkedIn.We cover:What separates a “good” visual from one that builds brand recognitionThe most common visual mistakes companies make (and how to fix them)Tips for scientists starting out with visual storytellingWhy simplicity beats complexity in both writing and design...
2025-07-1132 min
From the Lab to the WebInterview of Katie Bashant Day: Precious Lessons for Posting on LinkedInIt was so inspiring to chat with Katie Bashant Day for this episode. In this episode, you will learn:1. Why posting twice a week beats posting five times if you focus on value2. How introverted scientists can still thrive online3. The kinds of LinkedIn content that actually move the needle in biotech4. Real stories of unexpected wins from simply sharing what she’s learningDon't hesitate to follow her on...
2025-05-0925 min
From the Lab to the WebX/Twitter in 2025 for Life Science Companies — Is It Still Relevant?In this episode, you will discover:1. What happens to X in 2025?2. How are life sciences companies using it?3. What are the Pros and the Cons?4. The best practices to maximise your strategy on X.These insights will help you to make the best decision for your life sciences company.If you need more information, don't hesitate to message me at ssimoncelli@mywebtechcare.comYour...
2025-05-0214 min
From the Lab to the WebShould we stay on X or should we go to Bluesky?X still has visibility. Bluesky has depth. Which one is right for your biotech?In just 10 minutes, learn how to:✅ Audit your presence on X✅ Evaluate Bluesky’s potential✅ Build a smart multichannel strategyClear checklists. No fluff. Tactical insight for biotech leaders.👉 Ask your questions and provide feedback in the comments. 😉Contact me for help at ssimoncelli@mywebtechcare
2025-04-1811 min
From the Lab to the WebGreat lessons from Ian Wilkinson, CEOf of Gama ProteinsIan Wilkinson posts regularly on LinkedIn, and his content generates a lot of engagement and some opportunities.Discover his secret in this episode. There is so much to learn from him. Enjoy! 😉
2025-04-1131 minFrom the Lab to the WebDon't panic, it's the algorithm!In this second episode, you will learn everything about the algorithm, especially on LinkedIn:1. How does it work?2. What pitfalls should you avoid?3. How could you stay updated about it?Don't hesitate to ask more questions in the comments.People and organization quoted in this episode:- Richard van der Bloom (link: https://www.linkedin.com/in/richardvanderblom/)- Just Connecting (link: http://www.justconnecting.nl/)Don't hesitate to send your feedback to ssimoncelli...
2025-04-0413 minFrom the Lab to the WebIntroduction of the podcastIn this first episode:1. Why do I create "From the Lab to the Web"?2. Why do so many life sciences companies struggle with social media?3. What are we going to talk about in this podcast?Your suggestions and feedback are welcome.Don't hesitate to send me an email at ssimoncelli@mywebtechcare.com
2025-03-2711 min