Shows
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 3 Ep. 1: Sales trends for 2023In this episode of Seeblue Smarts, Orla is joined by Salesforce's Ed Armishaw, who has over 17 years of sales experience. They discuss how buying behaviours are changing, and how salespeople can adapt their approach to stay ahead of the game in 2023.
2022-12-1322 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 2 Ep. 10: Scaling and efficiencyIn this episode of Seeblue Smarts, Luke and Jake talk all things scaling and efficiency. They discuss the importance of alignment in your programme, the best place to start with ABM, and how to drive efficiency throughout your programme.
2022-12-0915 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 2 Ep. 9: The importance of orchestrationIn this episode of Seeblue Smarts, Helen is joined by Jake Bird, Seeblue's Head of ABM, to talk all things orchestration. They discuss the importance of orchestration in ABM programmes, the common pitfalls, and how to avoid them.
2022-11-1720 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 2 Ep. 8: Marketing in a recessionIn this episode of Seeblue Smarts, Orla is joined by Luke Porter, Seeblue's Director of Strategy and Growth, to talk about how the looming recession could impact marketing strategies in 2023, and the key things to remember to stay on track.
2022-11-1118 min
Revenue RiserLifting the lid on account-based marketingAccount-based marketing encompasses an organisation’s entire go-to-market strategy. It involves deep understanding of a few target customers or prospects – and crucially the people within them.Contrary to the name, ABM is about far more than marketing. It encompasses sales, customer success, research, and planning. And although SaaS products play an important role, it is not a tech-driven solution, but rather a collaborative insights-based approach, aided by technology.GuestsHelen Brown is the founder of Seeblue Marketing, a specialist tech sector marketing agency. Steve Bonadio is VP of Global Demand Generation at Ivalua, a grow...
2022-10-2742 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 2 Ep. 7: Three barriers to ABMIn this episode of Seeblue Smarts, Helen and Orla discuss three barriers to a successful ABM programme, and how to overcome them.
2022-09-2227 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se.2 Ep. 6: The Value of Customer InsightsIn this episode of Seeblue Smarts Orla was joined by Praj Gadtaula, Founder & CEO at research-backed insights company Business Brainz to discuss customer insights and the importance of extracting real value from customer and market data.
2022-08-1820 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 2 Ep. 5: In-Person Events Are Back: How Are Businesses Adapting?In this episode of Seeblue Smarts Orla was joined by Julia Phillips, entrepreneur and event expert, owner at Potting Shed Event Academy to discuss the reemergence of in person events and how businesses are adapting to the changing landscape.
2022-04-1924 min
Seeblue Smarts B2B Marketing Podcast Seeblue Smarts Se. 2 Ep. 4: How Positive Psychology Can Impact Your MarketingFor this episode of Seeblue Smarts Helen was joined by Fiona Hopkinson, Head of Strategic Communications here at Seeblue, to discuss the power of positive psychology when it comes to marketing and steps you can take in your business.
2022-03-1014 min
Seeblue Smarts B2B Marketing Podcast Seeblue Smarts Se. 2 Ep. 3: The Impact of External Investment on Scale-up MarketingFor this episode of Seeblue Smarts Orla was joined by Sarah Whipp, CMO of Callsign, to discuss the impact of external investment on marketing leaders, and the scale-up marketing industry in general.
2021-10-1827 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 2 Ep. 2: What does it take to get your brand noticed?In this episode of Seeblue Smarts Helen is joined by Victoria User, CEO at Gingermay - an award winning PR agency - to discuss how to get your brand noticed in the tech sector.
2021-09-2723 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Se. 2 Ep. 1: How Data Privacy Will Transform Digital MarketingIn the debut episode of Series 2 of Seeblue Smarts Helen sits down with Seeblue's Digital Marketing lead Greg Spence to discuss digital trends; how data privacy laws are going to transform digital marketing, the changing role of a marketer as a result of AI automation and the changing landscape of advertising.
2021-06-2324 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 10: What it Takes to Select and Implement the Right CRM for your BusinessIn this episode of Seeblue Smarts Helen sits down with a former colleague Mike Evans to discuss all things CRM and how to select the right system for your business.
2021-05-2730 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 9: Leading Organisational ChangeIn this episode of Seeblue Smarts Orla was joined by Dom Neil-Dwyer to discuss the role of marketing in leading organisational change and the types of people that stop a business from driving forward.
2021-05-2727 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 8: Empowering Women In The Tech IndustryHelen was joined by Angie Vaux, founder and CEO of the Women in Tech Forum to discuss what she has learned in a 20 year career in the tech industry and how important it is to inspire and empower women in this industry.
2021-05-2716 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 7: Building A Winning Brand And Company Culture in The Digital WorldHelen is joined by Gemma Hood founder and director of Culturehood to discuss how to ensure a great company culture and brand identity in the face of the challenges the pandemic has caused.
2021-05-2721 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 6: Successful CMO's - From Cost Centre To Value CreatorsAfter a hiatus here is episode 6 of Seeblue Smarts. In this episode Orla is joined by Steve Wind-Mozley, CMO at Vizrt group to discuss what makes a successful marketing leader and how to add value to your customers.
2021-05-2724 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 5: How Analysts Can Help You Scale Your BusinessThis week Helen is joined by Caroline Dennington to talk about analyst relations and how they can help your business grow.
2021-05-2720 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 4: Planning for Success in 2021Episode 4 talks about one of our favourite topics at Seeblue - Marketing Planning. We're joined by CMO and strategic advisor Cath Hackett to discuss how to approach planning in 2021.
2021-05-2720 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 3: Coaching for High PerformanceIn this episode, we're joined by special guests Tim Chapman, Author of Coaching Winning Sales Teams, Founder of Sales EQ and regular podcaster. And also by Lynn Pickford, coaching practitioner.
2021-05-2729 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 2: CybersecurityWe're joined by cybersecurity expert Gareth Fraser-King and Louise Parr marketing lead at Telecoms service provider Nowcomm to talk all things cyber! How has the threat landscape evolved since COVID. Do businesses know where they are on a security maturity continuum'? And how do we help employees and customers to adapt their behaviours in light of new ways of working.
2021-05-2739 min
Seeblue Smarts B2B Marketing PodcastSeeblue Smarts Ep. 1: Marketing and Sales AlignmentMarketing and Sales - best friends or sworn enemies?! We talk to Global Account Manager Dan Brown about how to build effective and productive relationships between both teams.
2021-05-2721 min
Women in Tech forumLeadership Series - Episode 17 - On the sofa with Orla MurphyEpisode 17 of Angie Vaux's Leadership Series featuring Seeblue Marketing's Orla Murphy!
2021-05-2612 minWomen in Tech forumLeadership Series - Episode 18 - On the sofa with Helen BrownEpisode 18 of Angie Vaux's Leadership Series featuring Seeblue Marketing's Helen Brown!
2021-05-2614 min
Women in Tech forumEpisode #18 - Leadership Series: On the sofa with AngieIn this episode, Angie chats to Helen Brown, Co-founder and Director of Seeblue Marketing about her 15 year career at Vodafone and transitioning from a corporate role, to becoming an entrepreneur.Helen has a passion for networking, and offers advice on ways to increase your connections to collaborate and grow.
2021-01-1314 min
Women in Tech forumEpisode #17 - Leadership Series: On the sofa with AngieIn this episode, Angie chats to Orla Murphy, Founder and Director of Seeblue Marketing about her leadership journey. How change has been a constant for her, providing sound advice on getting comfortable with change and movement, to see the positive, embrace it and look for opportunities to grow.Fear of failure was covered, and Orla offered the advice; 'feel the fear and do it anyway'. View it as an opportunity to learn and grow. Recommending that organisations need to foster a culture of failure, in order to embrace the learnings from it and this is...
2021-01-1312 min