Shows
Podcast de Itnig: Historias de startupsEl 95% de las noticias son ILEGALES, los números de Seedtag, Wallbox, Wallapop, Freepik y… OpenAI📰 El 95% de las noticias sobre startups… ¿son ilegales?Esta semana en la tertulia de Itnig, Jordi Romero y Bernat Farrero se sientan con Jesús Martínez, uno de los periodistas más influyentes del ecosistema tech en España, para hablar sin filtros sobre el rol de los medios en el mundo startup, la falta de transparencia en las rondas de inversión y cómo se filtran contratos que, legalmente, no deberían estar en manos de nadie.📊 Además, analizamos en profundidad: • Los números nunca vistos de Seedtag, Freepik, Wallapop y Wallbox • La venta más rentable de la histor...2025-05-091h 25
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 44: The New Rules of TV MeasurementIn this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact2025-05-0743 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 43: Mastering CTV: Insights from MiQIn this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation covers key learnings from 2024, predictions for 2025, the enduring relevance of linear TV, and the growing performance marketing aspect of CTV. Stephen emphasizes the need for audience-first approaches and the role of MIQ's TV intelligence tool in navigating the CTV ecosystem.2025-04-0830 min
AW360Context Is King: Marko Johns on the Rise of AI-Powered Advertising
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Marko Johns, UK Managing Director and Head of Agency International at Seedtag, in a compelling conversation about the future of contextual advertising.
With experience spanning Spotify, ITV, and Yahoo, Marko shares why he made the leap to Seedtag and how contextual AI is emerging as a powerful, privacy-forward solution in a post-cookie world. We explore the balance between innovation and regulation, how trust can be rebuilt with consumers, and why leadership with a coach’s mindset is key to team growth an...2025-04-0414 minAW360Context Is King: Marko Johns on the Rise of AI-Powered Advertising
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Marko Johns, UK Managing Director and Head of Agency International at Seedtag, in a compelling conversation about the future of contextual advertising.
With experience spanning Spotify, ITV, and Yahoo, Marko shares why he made the leap to Seedtag and how contextual AI is emerging as a powerful, privacy-forward solution in a post-cookie world. We explore the balance between innovation and regulation, how trust can be rebuilt with consumers, and why leadership with a coach’s mindset is key to team growth an...2025-04-0414 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 42: Navigating AI Ethics in AdvertisingIn this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the advertising industry. They explore the impact of generative AI and the ethical considerations surrounding AI outputs. The conversation also delves into the evolution of AI models and how they are utilized in campaign generation, emphasizing the importance of human expertise in the process.Interested in being a guest? Contact us: adtechheroespodcast.com/contact2025-03-2849 min
The Pub Way: A Podcast for PublishersEp. 19: SheSpeaksAdTech: Driving Progress Through Action - The Pub WayIn this special episode for International Women's Month 2025, we bring together female leaders across adtech & media to explore how we can #AccelerateAction for gender equality: Jackelyn Keller (CMO, Comscore), Natasha Byrne (Global Business Lead, Omnicom Media Group), Luisa Izquierdo (CHRO, Seedtag). Hosted by Tina Iannacchino (VP, Publisher Partnerships NA, Seedtag) the conversation highlights leadership, industry transformation, diversity, & actionable solutions.Interested in being a guest? Contact us: thepubwaypodcast.com/contact2025-03-2743 min
To Lead Is HumanUnlock Leadership Joy: Embrace Vulnerability and Optimism (Brian Danzis)Advertising CEO Brian Danzis sees leadership as a platform to express the power of optimism and the transformative impact of joy at work. Discover his further insights on fostering accountability, crafting authentic connections, and inspiring teams to achieve greatness in today’s business landscape.This is To Lead Is Human — listen to learn how you can uplevel your leadership and shape cultures of accountability, respect, and candor.“Joy is very different than happiness. Happiness can be fleeting. Happiness can be just very simply having fun, where joy is more eternal and more everlasting.” — Brian DanzisG...2025-02-0538 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthThe Benefits & Challenges Of Implementing Contextual AdvertisingPresident, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-11-0417 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthThe Benefits & Challenges Of Implementing Contextual AdvertisingPresident, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-11-0417 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe importance Of Brand Safety & Alignment In CTV AdvertisingPresident, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2024-11-0318 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe importance Of Brand Safety & Alignment In CTV AdvertisingPresident, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2024-11-0318 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 41: Elevating Brand Connections Through Research & InsightsIn this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.
Key topics with timestamps:
00:00 - Introduction to Insights & Careers.
05:10 - Harmonizing Human Expertise & Technology for...2024-10-2837 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe benefits & Challenges Of Implementing Contextual AdvertisingPresident, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-08-0817 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe benefits & Challenges Of Implementing Contextual AdvertisingPresident, North America and Speaker at Seedtag, Brian Danzis, delves into the benefits and challenges of implementing contextual advertising. Seedtag, a leading Contextual Advertising Company, utilizes contextual AI to engage consumers within their sphere of interest on a cookie-free basis. Brian's insights shed light on the strategies and considerations involved in creating highly impactful digital ads within relevant premium content. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-08-0817 min
The Pub Way: A Podcast for PublishersEp. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at TinuitiIn this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video platforms like TikTok and YouTube. Nii Ahene underscores the value of employing social listening techniques to quickly adapt content strategies and stresses the importance of a proactive business mindset. The discussion further explores the impact of digital platforms on marketing, emphasizing the necessity for brands and publishers to...2024-08-0729 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Importance Of Brand Safety & Alignment In CTV AdvertisingPresident, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...2024-08-0718 minMarTech Podcast ™ // Marketing + Technology = Business GrowthThe Importance Of Brand Safety & Alignment In CTV AdvertisingPresident, North America at Seedtag, Brian Danzis, delves into the significance of brand safety and alignment in CTV advertising. Exploring the realm of contextual advertising, Brian discusses how creating impactful digital ads within relevant premium content can enhance targeting and returns for top publishers and leading brands. Leveraging Seedtag's contextual AI, Liz, brands can effectively engage with consumers in their sphere of interest on a cookie-free basis. Show NotesConnect With:Brian Danzis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...2024-08-0718 minThe Pub Way: A Podcast for PublishersEp. 11: Live from Cannes: The Power of Context: Creating Connections Across ScreensRelive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s...2024-07-1631 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 40: Live from Cannes: The Power of Context: Creating Connections Across ScreensRelive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.
In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in...2024-07-1631 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 39: Navigating the Future of CTV in Indiain this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India.
Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales.
The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising...2024-05-1634 min
FMCGvibes03: Was ist eigentlich Contextual Advertising?Expertentalk mit Stephan Westphal
Stephan Westphal hat das Contextual Advertising schon vor vielen Jahren als spannende und für das Marketing in der D-A-CH-Region relevante Disziplin für sich entdeckt, als er selbst noch auf Agenturseite war und das Budget großer FMCGs verantwortete. Mittlerweile ist er fester Ansprechpartner für das Thema und Berater bei Seedtag.
Nach dem Aus für 3rd Party Cookies scheint kontextuelles Targeting relevanter als je zuvor zu sein. Bei DACHvibes gibt Stephan Einblicke, wie ihr über alternative Ansätze im Bereich Contextual Advertising effizient eure Zielgruppen erreichen könnt und warum ihr das Thema au...2024-05-0816 minThe Pub Way: A Podcast for PublishersEp. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWantedIn this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, and the future of retail media networks. Heather shares insights on data privacy, the RFP process, and the evolving trends in the advertising industry.The episode provides valuable insights into the publishing world, the challenges faced by publishers, and the emerging trends...2024-03-1427 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, InnitiativeIn this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.
During the conversation, they discussed:
- How to build strategic partnerships.
- Ownership of the ad stack and who plays a role.
- Adaptability for success.2024-02-2941 minThe Pub Way: A Podcast for PublishersEp. 7: The Legal Side of The Publishing Industry with Alan Chapell, Chapell & AssociatesIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry.During the conversation, they discussed:- The concept of privacy sandboxes.- Apple vs Google on their approaches to implementing privacy.- Opportunities & challenges for publishers in a cookie-less environment. 2024-02-1938 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, UberIn this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.
During the conversation, they discussed:
- Uber's advertising origin story.
- Examples of companies using Uber Advertising.
- How Uber is using data.2024-02-0829 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 36: Reddit's Key to Context with Alex Underwood, RedditIn this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business.
During the conversation, they discussed:
- Why agencies and brands should be advertising on Reddit.
- Alex's advice for brands that want to get started on Reddit.
- The consumer culture shift.2024-01-0933 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMAIn this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising.
During the conversation, they discussed:
- How important is audio advertising in today's world?
- What is AMA role in audio advertising?
- What's next for audio advertising?2023-11-0944 minThe Pub Way: A Podcast for PublishersEp. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.COIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment.During the conversation, they discussed:- Short discussion about the recent events in Israel/Palestine.- Common fears and concerns brands have regarding appearing on news websites during this type of busy news cycle.- How Tom foresee's the relationship between brands and news content evolving.2023-11-0734 minThe Pub Way: A Podcast for PublishersEp. 5: The Rising Use of Synthetic Data with Keith Petri, LockrIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.During the conversation, they discussed:- How publisher's first party data can help brands succeed in a privacy-first world.- The rising use of synthetic data and the impact on advertising.- The role of customer data platforms.2023-10-2428 min
WebcologyThe Ethical Intelligence Advanced EditionEarlier in the day, show host Kristine Schachinger sat on a panel about ethics and A.I. with Morgan McGraw from Madrid-based Contextual Advertising Company, Seedtag. Morgan walks us through how Seedtag's Artificial Intelligence, Liz, works through tens or even hundreds of millions of pieces of page content, user behaviors, and site analytics to help their clients reach the most optimal target audience possible. To explain that, Morgan has to explain how Liz and other A.I. works, what it does, and how it makes its choices. Most importantly, Morgan explains some of the why while addressing the ethical...2023-10-121h 02The Pub Way: A Podcast for PublishersEp. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, TubiIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.During the conversation, they discussed:- The evolution of OTT/CTV and streaming services:- How AI is impacting AdOps within advertising.- How can Publishers intentionally leverage AI across their business?2023-10-0229 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, CognitivIn this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic.
During the conversation, they discussed:
- Jeremy's not traditional journey into entrepreneurship.
- What does Cognitiv do?
- What is bid shading?2023-09-1841 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael LakeIn this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.
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During the conversation, they discussed:
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- How blending digital and physical experiences can enhance a marketing campaign's impact.
- The criteria brands need to consider when selecting partnerships for cross-promotions.
- How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.2023-08-3023 minThe Pub Way: A Podcast for PublishersEp. 3: Sustainability Challenges for Publishers with Eric Shih, CedaraIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers. During the conversation they discussed:- What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so important?- Challenges for publishers with a sustainability perspective.- What are the heaviest points of waste in a publisher's typical supply chain?2023-08-1028 min
Zrive TVZRIVE CAREERS #2 | El rol de Data Scientist en Big Tech, startups y empresas tradicionalesEn este episodio conversamos con los profesores de nuestro programa Zrive - Applied Data Science (Z-DS): Guille Santamaría (Research Data Scientist @ Meta), Pablo Alonso (Senior Data Scientist @ Scopely) y Sergio Rozada (ML Engineer @ Meta), acerca de sus experiencias profesionales en equipos de datos de distintas empresas.Con esta conversación queremos acercarte al mundo profesional e ilustrar cómo las responsabilidades y el día a día de estos profesionales cambian en función del tipo de empresa, el grado de madurez tecnológica, su tamaño o su cultura. Además, tocamos temas concretos de interé...2023-08-101h 07AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 32: Data in AdTech with Dylan Mouratsing, mSix&PartnersIn this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech.
During the conversation, they discussed:
- How the use of data within digital has changed over the years.
- The role of AI in the future use of data.
- The impact of the "death of the cookie" on data usage.
2023-08-0833 min
Beeler.CastBeeler.Cast Episode 303 with Tina IannacchinoOn this episode of Beeler.Cast, Rob talks with Tina Iannacchino, US Senior Publisher Director at Seedtag. They cover topics from Barbie to block lists, AI to DC, and even solving the world's problems.2023-08-0226 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 31: The State of the SSP Landscape with Alex Gardner, Index ExchangeIn this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape.
During the conversation, they discussed:
- Alex’s journey in ad tech/expertise
- How is Index helping customers with streaming TV.
- The State of the SSP landscape and the changing relationships between DSPs/SSPs.2023-07-1232 minThe Pub Way: A Podcast for PublishersEp. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media CorporationIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. During the conversation, they discussed:- Sentiment targeting vs suitability an how to properly evaluate it.- The role of AI in improving ad targeting and audience segmentation.- The importance of consumer data privacy.2023-07-0622 minThe Pub Way: A Podcast for PublishersEp. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise MagazineIn this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed:- The publisher and advertiser relationship.- The contextual strategy, within the publishing ecosystem.- The role of DEI.2023-07-0630 minThe Pub Way: A Podcast for PublishersTRAILER: The Pub Way2023-07-0501 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in AdvertisingIn this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’
Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get ready to dive into the complexities of adver...2023-06-2854 min
Entre Dev y Ops PodcastEDyO 78 - Google Developer ExpertsEn el episodio 78 del podcast de Entre Dev y Ops hablaremos sobre con Laura Morillo-Velarde Rodríguez, Google Developer Expert en Google Cloud Platform
Blog Entre Dev y Ops - https://www.entredevyops.es
Telegram Entre Dev y Ops - https://t.me/entredevyops
Twitter Entre Dev y Ops - https://twitter.com/entredevyops
LinkedIn Entre Dev y Ops - https://www.linkedin.com/company/entredevyops/
Patreon Entre Dev y Ops - https://www.patreon.com/edyo
Enlace afiliados Amazon Entre Dev y Ops - https://amzn.to/2HrlmRw
Enlaces comentados:
Google Developer Experts - https://developers.google.com/community/e...2023-06-2400 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 29: Technology in The AdTech Industry with Melissa Blaha, FinecastIn this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry.
During the conversation, they discussed:
✅ How technology has changed in AdTech over the years.
✅ Championing females in technology.
✅ How addressable tv has benefited from technology in AdTech.2023-06-0843 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupMIn this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years.
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During the conversation, they discussed:
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✅ How styles of working have changed.
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✅ How agencies can retain top talent.
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✅ The importance of mentorship. 2023-05-1745 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad SolutionsIn this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting.
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During the conversation, they discussed:
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✅ Tony's career and his journey to being CMO.
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✅ The evolution of Connected TV.
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✅ LG's ad solution and what makes it unique.2023-04-2042 min
Talent PillsS01E01 - Adrian G. Aranyos - MentorshipSend us a textAdrián García Aranyos es el Presidente Global de Endeavor, una organización sin ánimo de lucro que ha ayudado a muchas de las principales start-ups en el mundo a crecer y tener éxito vía la conexión con una red global muy potente de mentores. Endeavor es el ejemplo más claro que conozco donde el mentorship tiene un impacto real. En España, empresas como Glovo, Cabify, Wallbox, Seedtag, Goiko Grill, Job & Taent, son algunas de estas empresas Endeavor que conocen lo importante del mentorship.¿Qué podemo...2023-04-1034 min
Big MartechBMT 015 | The End of Third Party Cookies (Part 3)Welcome to episode three, the last of our series on the end of third-party cookies. In our last episode, we looked at how marketers were reacting to cookie deprecation, what the replacements are, and the ethical, privacy, and data quality risks. This week, we look at who’s innovating in this space, what contextual advertising, brand safety, marketing mix modeling, and more.
01.43 Contextual advertising
06.34 Can advertising be a great experience?
10.23 The three ways that ads are targeted in contextual advertising.
14.14 Brand safety.
19.19 Marketing mix modeling.
20.00 Geo-e...2023-04-0624 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 26: The Evolution of Dailymotion with Bichoï Bastha, DailymotionIn this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.
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During the conversation, they discussed:
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✅ The history of Dailymotion and how it's evolved as a business.
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✅ Dailymotion's key differentiator and how it competes with sites like YouTube.
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✅ How they built their AdTech platform. 2023-02-2240 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media GroupIn this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry.
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During the conversation, they discussed:
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✅ Clare's journey into the advertising industry (from print to digital)
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✅ The vital role of agencies to help simplify that complexity.
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✅ Advice for newcomers into the advertising industry.
2023-02-0243 min
Marketecture: Get Smart. Fast.Seedtag - Contextual ads paired with unique formatsFounder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/seedtag-jorge-poyatos .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make bet...2023-01-1706 min
Growth Investor with GrowthCap‘s RJ LumbaReengineering Online Advertising: Seedtag Founder Albert Nieto RieraIn this episode, we speak with Albert Nieto Riera, Co-Founder and Co-CEO of Seedtag. Seedtag is the leading contextual advertising company in Europe and Latin America. With AI technology based on machine learning algorithms, the company powers the most relevant and engaging communications in a privacy-first world through contextual advertising.
The company has raised over $300 million dollars from leading investors including Advent International and Oakley Capital.
Seedtag was founded in 2014 by two former Googlers with a clear mission: to change how online advertising is done. Today, Seedtag has a large international presence with over 400 employees...2023-01-1118 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media GroupIn this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.
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During the conversation, they discussed:
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✅ The similarities across the APAC region.
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✅ The shift across the industry to attention metrics.
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✅ The opportunities of cookie depreciation.
2023-01-1145 min
Growth: el podcast de Product Hackers 🚀Creando un producto Adtech de talla mundial con Grego Martínez de SeedtagHoy hablamos de producto y publicidad con Grego Martínez que lidera un equipo de 70 personas en Seedtag como VP de producto. ¿Te imaginas ser capaz de entender el sentimiento del usuario detrás de cada url? Es lo que Seedtag, el más que probable unicornio español, consigue hacer gracias a sus dos sistemas de contextualización para publicidad: Skynet y Gandalf. Grego ha vivido el cambio y el desarrollo de pasar de ser 50 a 450 personas en muy poco tiempo y nos cuenta cómo gestionan a sus diferentes squads de producto y tecno...2023-01-041h 10AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 23: What the Metaverse Means for Brands with Alex Thomas, GroupMIn the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.
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During the conversation, they discussed:
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✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0)
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✅ The types of activations brands are using in the Metaverse.
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✅ Brand & human safety in the Metaverse.
2022-11-2444 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 22: Building Successful Programmatic Teams with Seun Odeneye, MatterkindIn the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.
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During the conversation, they discussed:
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👉 Seun's rise in the agency world.
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👉 Attracting and retaining top talent.
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👉 His advice for building a successful programmatic team.2022-11-1037 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 21: The Partnership Between People & Technology with Vincent Paolozzi, KinessoIn the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed:
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📰 The difference between publishers and advertisers.
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🤝 The importance of building trusted relationships with partners.
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✅ Consolidation of AdTech solutions to give people a more central view.
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Want to check out Seedtag?
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Website: https://www.seedtag.com/
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...2022-10-2043 min
MarktechSeedtag de la publicidad contextualEn el episodio de hoy contamos con la presencia de Martha Carlín, Country Manager de Seedtag, quien nos adentrará en el mundo del marketing contextual y la forma en que éste beneficia nuestras empresas.¡No te lo pierdas! Hosted on Acast. See acast.com/privacy for more information.2022-10-1332 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 20: Sustainability in AdTech with Harvin Gupta, Scope3Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.
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Crazy, right?
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Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.2022-10-0634 min
Data is in the airData is in the air: SeedtagCon Pablo Martínez, Product Lead Contextual Intelligence de Seedtag hablamos de la importancia de las "cookies", como siempre con Enrique Polo, vicepresidente de Salesforce España y Esther Morales, socia de Piper Lab.2022-10-0325 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecauxHow has OOH advertising changed over the last decade?
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Well... one *major* way it's changed is the introduction of programmatic.
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It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.
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Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"
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During the conversation, Dal & Dom discussed:
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✅ The Whitepaper campaign they ran in association with TPA Labs. 2022-09-0136 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at RokuHow has TV trading changed over the last decade? Has it properly adjusted to consumer change?
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These were the two questions we posed to our guest, for today's episode of AdTech Heroes.
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During the conversation, Mike & Dal discuss:
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✅ How has TV changed and how is it adjusting to consumer change?
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✅ Programmatic vs direct. How has that evolved?
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✅ How do you now measure TV effectiveness?2022-08-0244 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 17: Live from Cannes - Driving Interest & Engagement in The Attention EconomyAn AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.
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To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.
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However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.2022-07-1245 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 16: Privacy and Personalized Advertising with Shad Alter, Head of Mobile and Programmatic UA at eToroCan privacy and personalized advertising co exist?
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That's the question a lot of minds in the industry at the minute.
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Which is why for today's episode, we've brought on Shad Alter (Head of Mobile and Programmatic UA at eToro) who's got 10 years of experience in the digital industry.
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During the conversation Dal & Shad discuss:
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✅ Today's advertising landscape.
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✅ What the future holds for privacy.
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✅ How eToro are tackling the privacy issue.
...2022-06-2935 min
The MadTech PodcastSustaining Creativity in Cookieless EnvironmentsSeedtag's Dal Gill and GroupM's Dominic Barnard join ExchangeWire’s Lindsay Rowntree to explore how the deprecation of the third-party cookie is reshaping creativity in ad tech.2022-06-2444 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 15: The Future Of Digital Advertising, Live From Ibiza!In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.
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He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag)
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During the discussion, Dal and the panelists discuss:
✅ Advice for new starters in the advertising industry.
✅ Do we lack creativity now in the industry? (specifically data creativity)
✅ What the future holds for Seedtag a...2022-06-1626 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 14: The Importance of Brand Values with Andrés Ordóñez, Chief Creative Officer at FCB ChicagoIn the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values.
Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies.
In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival.
For Andrés, a typical wo...2022-06-0241 min
Chimichurri Code3x01 | ¿Quién es quién? Tech LeadsEn este episodio nos acompañan Josefina Pérez, Engineering Manager en Telefónica; Laura Morillo, Tech Lead en Seedtag y Pablo Azaña, Lead Engineer en eDreams, tres compañeros del sector que, a pesar que poseen diferentes títulos en sus compañías, comparten una misma base, el Liderazgo Técnico, y hoy vienen a nuestro espacio para contarnos qué es exactamente eso. de liderar equipos técnicos.
A los mandos está Nicolás Patarino y si querés conocer de primera mano qué es esto de los Tech Leads, Engineering Managers, Team Leads o Lead Engineer m...2022-04-221h 27
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwCIn this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy.
Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media.
PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering:
Customer insight marketing
Transformation and effectiveness
Media assurance
Audience reporting
Campaign delivery
At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a...2022-04-1337 min
Podcast de Itnig: Historias de startupsEl futuro de la publicidad digital con SeedtagEsta semana tenemos a Albert Nieto y Jorge Poyatos, co-fundadores de Seedtag, una compañía de publicidad contextual que utiliza tecnologías de inteligencia artificial y aprendizaje automático para mejorar la comprensión de los intereses del consumidor y ofrecer mejor publicidad.
En este episodio, Albert y Jorge nos cuentan porqué abandonaron Google para montar su propia compañía, y cuál ha sido el crecimiento de esta desde su fundación en 2014. Hablamos de cómo han llegado a facturar 76M€ en 2021 y de sus 46M$ levantados en rondas de financiación.
Quédate hasta el f...2022-04-041h 26
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at CiscoIn the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention.
Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters.
The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has alwa...2022-03-3134 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis MediaIn the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media.
Caroline has over ten years of experience in the industry, with a background in digital display planning.
Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communications businesses in the world by revenue.
The episode begins with Caroline sharing more about her role at Publicis Media and what a day in her work life looks like.
...2022-02-1431 min
How to be Bernat04 HABLANDO DE UNICORNIOS E HIPOGRIFOSEste nuevo capítulo charlamos sobre la lista publicada por @Expansión y @CarlosBlanco sobre los siguientes 20 unicornios españoles. Ha sido la comidilla en el mundillo estos últimos dias y nos ha parecido interesante hacer un tour por todas ellas para conocerlas mejor. Pero más allá del cotilleo, hemos descubierto algunas empresa que no conocíamos, algunos servicios que no conocíamos y que nos han parecido muy interesantes, y otras que ya si éso. Pero de todo se aprende, y todas ellas nos han parecido maravillosas ideas de negocio, en unas vemos claramente el cuerno del unicorno, y en otra...2022-02-091h 42
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQIn this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ.
MiQ is a programmatic media partner for marketers and agencies. Gurman co-founded the company in 2010 and it’s since grown from strength to strength with 19 offices worldwide.
The episode begins with Gurman explaining more about MiQ, such as how it started and its role in the media industry.
He goes on to discuss programmatic, a growing way of buying advertising. We also discov...2022-01-3137 min
Ideas de Negocios TVLas noticias más relevantes de negocios 26 Enero 2022Videocolumna EY, Nelson Beltrán, Líder de Data Analytics, EY Latinoamérica Norte. Tema: Importancia de la analítica de datos para las empresas
-Genaro Mejía nos invita a la Temporada 7 de Bar Emprende
-Resumen de mercados con Marisol Huerta, del Banco Ve por Más.
Noticias:
-Grupo Lala avanza en cancelar listado en la Bolsa
-Difundirá AMDA facilidades administrativas de la CDMX para emplacar automotores nuevos
-Se posiciona AMIA por decreto que fomenta la regularización de vehículos usados que se encuentran en el país d...2022-01-2737 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHDOn this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD.
PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies.
James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space.
The episode begins with James explaining more abou...2021-12-2138 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German HealthIn this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health.
The episode begins with Rami talking about his career and background in marketing. This leads to him discussing the importance of internships to help you get your foot in the door in the world of marketing. Then, he explains more about the role of the CMO.
Rami also talks about how marketing has changed and evolved since his days of working in an agency. We al...2021-12-0733 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from SchibstedIn this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted.
Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, diversity means bringing different views and experiences to the table.
The pair talk about the changes they’ve seen in the ad tech industry in terms of diversity in the last ten...2021-11-2735 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital RecruitmentIn this week’s episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment.
Sphere Digital Recruitment places candidates in marketing, sales, analytics, product, and creative talent roles globally.
The episode begins with Edward discussing the new plans for Sphere Digital Recruitment. Then, we learn how Covid-19 has affected specific departments within digital recruitment at the company.
A highlight of the episode is Edward sharing what candidates in digital are looking for in a role. He explains that while there’s always been a high...2021-11-0939 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active InternationalIn this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as corporate trade.
Active International is a commercial innovation brand. It consists of a global team of business innovators, industry leaders, and financial experts dedicated to delivering new levels of financial flexibility and custom solutions for their partners to achieve more.
The episode begins with Dom telling us about his background in the industry. Dom then goes on to explain what corporate trade is in ri...2021-10-1326 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis GroupeIn this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader.
Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam is based in Dubai.
The episode begins with Anam sharing her background and career journey in ad tech, having spent eight years in the industry after exploring different fields. She discusses ho...2021-10-0628 min
Ideas de Negocios TVSEEDTAG y la publicidad contextual | EntrevistaEntrevista con Martha Carlín, Directora de operaciones en Seedtag
Seedtag es la empresa líder en publicidad contextual que crea soluciones atractivas y de gran impacto para contenido visual premium relevante, impulsando la orientación y los retornos para los principales editores y las mejores marcas. La IA contextual de la empresa permite a las marcas interactuar con los consumidores dentro de su universo de interés sin necesidad de cookies.2021-09-3016 min
Ideas de Negocios TVLas noticias más relevantes de negocios 29 de septiembreBIVA cotizará en el mercado de capitales
2 Banobras realizará colocación de Certificados Bursátiles en la Bolsa Mexicana de Valores
3 Konfío se convierte en unicornio
4 Posadas vende su participación en el proyecto de la Riviera Maya
5 Aumento global del precio de alimentos en 2021
6 Fintechs son grandes disruptoras del mercado financiero, destaca KPMG
7 Kantar presenta el estudio de Consumo de Medios y Dispositivos
8 Llega la tercera edición de Gaming Week México
9 Henkel, L’Oréal, LVMH, Natura &Co y Unilever in...2021-09-3052 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 3: On Digital Video with Barry John, Head Of Sales Operations at Channel 4In this week’s episode of the AdTech Heroes podcast, we discuss digital video with Barry John, Head Of Sales Operations at Channel 4.
Barry begins the episode by sharing more about his background in digital advertising. We learn that Barry has worked in digital advertising for 20 years, and he initially started in ad operations and digital display.
He explains that his focus has been on progressing and understanding how to develop technological solutions. Barry then goes on to discuss how he and his team have developed their roles as the digital industry has changed.
...2021-09-2948 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial TimesIn this week’s episode of
AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times.
During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying.
The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers.
Lucy then discusses the importance of keepin...2021-09-2736 min
100%Media week, le podcast The Media Leader FR#2 - Vivendi, Challenges, marché publicitaire et AdTechAu sommaire de l'épisode #2 : l’essentiel de l’actualité des médias avec le marché publicitaire du 1er semestre 2021, le BUMP (Baromètre Unifié du Marché Publicité) commenté par Christine Robert, directrice générale de l’IREP ; le groupe Vivendi avec Lagardère, CMI France, des actualités de l'AdTech ; les audiences radio de l'été publiées par Médiamétrie et les ambitions de Claude Perdriel, fondateur de Challenges. Également au programme : Claire Léost, Rolf Heinz, Prisma Media, Editis, Hachette Livre, CNews, C8, Publicis Media, Philippe Nouchi, Aldi, Cospirit Mediatrack, SeedTag, Ogury, Teads, Crit...2021-09-1710 min
TechAndLadiesTechAndLadies - Podcast 02x01 - Pásate al lado oscuro... con Sofía y Elena¡Empezamos nueva temporada!En este episodio, grabado con el apoyo de StreamYard (https://streamyard.com/), conocemos a Sofía Sánchez (Junior Fullstack Developer en GuideSmiths) y Elena Sánchez (Junior Software Engineer en Seedtag), dos mujeres valientes que recientemente han dado un giro en sus vidas laborales.Sofía era arquitecta y Elena estudió farmacia, pero ambas decidieron dejarlo todo para liarse la manta a la cabeza y meterse en un bootcamp en tiempos de COVID.Hemos tenido la suerte de que nos cuenten cómo ha sido su experiencia formándose en remot...2021-09-1532 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 1: On Regulation in the Digital Advertising Industry with John Doherty, Partner at Penningtons Manches Cooper LLPOn this week’s episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty, Partner at Penningtons Manches Cooper LLP.
Penningtons Manches Cooper is a leading UK and international law firm with offices in Europe, Asia, South America, and the United States.
John is the first guest of the AdTech Heroes podcast to give a legal perspective of the digital advertising industry. The episode kicks off with John answering how regulated the digital advertising industry is currently.
Working at a firm with international offices, we learn fr...2021-08-2546 min
Wind Podcast con Armando Ruiz223 - ¿Qué pasa con la publicidad online? Con Martha Carlín de SeedtagMartha Carlín es sales manager de Seedtag, empresa especializada en soluciones en publicidad online y se une a la conversación para contar cómo va cambiando la publicidad en plataformas digitales y hacia dónde vamos.2021-07-0929 min
Scaleup Valley PodcastEp. 190 - Leveraging Growth Via M&A During Wartime With The Co - Founder Of SeedtagOn this episode of the Scaleup Valley podcast, Mike Dias speaks with Jorge Poyatos, Co-Founder and Co-CEO of Seedtag.
Key takeaways:
- Growing inorganically during wartime
- A combination between promoting the right people and hiring senior roles
- How to manage growth in different European markets2021-06-2327 min
Comscore Talks en EspañolEP 27: Seedtag y la publicidad contextualAline Suquet, Country Manager de Seedtag, comparte con Iván Marchant las ventajas y oportunidades de trabajar con publicidad contextual y nos indica cómo pueden las empresas anunciarse por segmentación en un mundo donde los datos serán cada vez más privados y limitados.
Si te gustó el episodio, compártelo en Instagram y menciona @Comscorelatam. Si te gusta el podcast, ayúdanos con una reseña en Apple Podcasts. Puedes ver el video de esta conversación en nuestro sitio web https://bit.ly/3bm3KrZ2021-04-1047 min
Podcast del GDG Spain#TheGDEShow episode 4: interview with Laura Morillo, GDE CloudHost: GDG Spain, Andreu Ibanez, Victor Sanchez
#TheGDEShow with special guest Laura Morillo, GDE Cloud
This week's show Victor and Andreu comment will be about .. surprise !
Laura is a Software Developer with more than 11 years of experience working with different technologies (C++, Java, Ruby, Javascript...). She is passionate about technology and continuous learning is what she most values in her profession. She loves working at startups helping to grow the product and the team. As Teach Lead at seedtag she manages the team of the Supply Side Platform. Among her responsibilities are developing th...2021-03-2855 min
Ideas de Negocios TV¿Cómo usar a tu favor la publicidad y atraer nuevos ingresos? | Entrevista SeedtagEntrevista con Aline Suquet, Country Manager de Seedtag para México.
Seedtag es una empresa fundada en Madrid en 2014 por dos ex googlers que querían aprovechar el potencial publicitario de las imágenes, La propuesta de valor de Seedtag se basa en soluciones innovadoras y disruptivas para agencias y publishers, así como creatividades diferenciadas hechas a medida e integradas perfectamente en las imágenes y vídeos. Actualmente cuenta con oficinas en España, Francia, Italia, Reino Unido, Benelux, México, Brasil, Colombia y Alemania. 2021-02-2320 min
Podcast del GDG SpainDevelopAr's Café, Episodio 6, con Laura Morillo, DevelopAr en Seedtag, Google Developer Expert CloudEn nuestro sexto episodio del DevelopArs Café tenemos a Laura Morillo, culpable en buena parte de que la A sea mayúscula en nuestro nombre, amiga, developAr en Seedtag, Google Developer Expert Cloud y en el día de grabación, cumpleañera !!!2021-02-0950 min
DisruptoresSeedtag: Un mundo sin cookiesEntrevista con Albert Alta, fundador de la empresa española de marketing digital Seedtag, y con Aline Suquet, directora general para México. Nos hablan de cómo la transformación digital está forzando a los medios de comunicación a monetizar sus páginas web, sin ser intrusivas a los usuarios y por qué la publicidad basada en cookies está desapareciendo.Seedtag ha logrado amasar inversiones por 5.2 millones de euros de capitales europeos y americanos y cuenta con oficinas en España, Francia, Italia, Inglaterra, Holanda, Brasil y México, y trabaja con grandes medios de comunicac...2020-11-2623 min
Estudio Veinte NueveHablemos de la publicidad que debes implementar en tu negocio; publicidad consciente.Cerramos el año con invitadas de honor, Seedtag nos acompañó en esta lección para hablar del tipo de publicidad que debes implementar en tu estrategia de marketing no sólo para aumentar las ventas, sino también para direccionarte a tu mercado meta y conseguir el nivel love mark que todas las marcas buscamos.Encuéntranos en Instagram como @estudioveintenueve y coméntanos, ¿que más te gustaría saber de este tema?2020-11-1637 min
Commitconf 2019Gestión de eventos de aplicación en la nube - Laura Morillo-VelardeOtras charlas de Commitconf 2019 también en podcast:
https://lk.autentia.com/Commit19-iVoox
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Como parte de nuestro desarrollo en seedtag una de las necesidades que tuvimos que afrontar fue la de crear un sistema que nos permitiera gestionar y generar reportes con la información que pasaba por nuestro sistema basado en microservicios para poder controlar desde el negocio cosas tan importantes como la evolución de nuestro producto y su facturación.
En esta charla veremos las diferentes opciones que planteamos para realizar esta tarea, las que funcionaron y las que tuvimos que modificar para acabar con un s...2019-12-0547 min
PodKast de K FundAlbert Nieto y Jorge Poyatos cuentan la historia de SeedtagAlbert Nieto y Jorge Poyatos son cofundadores de Seedtag, una empresa que, sin hacer mucho ruido, se ha posicionado como uno de los referentes europeos en in-image advertising, una rama publicitaria que conecta a publishers y anunciantes para introducir publicidad en imágenes y contenidos audiovisuales.
En este podkast, hablamos con Albert y Jorge de los siguientes temas:
- Cómo surge la idea de montar Seedtag mientras ambos trabajaban en Google
- La importancia de hacer números para ver si tu idea o proyecto tiene sentido antes de dejar tu actual empleo
- Cómo fue el proceso de b...2019-05-1846 min
T3chfestEl programador lingüista - David MuñozSi quieres ver las slides con el video:
https://www.youtube.com/watch?v=MN-j4kDpcRI
David Muñoz Díaz (Seedtag) @voiser
Si eres programador, quizá hayas tenido que desarrollar una aplicación con tantas opciones y maneras diferentes de comportarse que lo más complicado era modelar la configuración. Probablemente todo acabara en una bonita colección de archivos ".cfg" con tantas opciones, flags, prefijos, secciones y casos particulares que todo acabara siendo un churro infumable que nadie sabía utilizar. Y seguro que más de la mitad del código acabó siendo una colección de estrategi...2018-02-2745 min