Shows
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 54: From Startup Vision to Global Scale: The Seedtag StoryIn this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the global leader in neuro-contextual advertising.They discuss the evolution of their roles, the story behind Liz, Seedtag’s neuro-contextual AI, and the cultural DNA that shaped the company’s growth. The conversation also explores Brian’s vision for scaling Seedtag globally while preserving its creative and human spirit.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-10-0737 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 52: Reimagining Commerce for the Agentic EraWelcome to the first episode of Season 4 of the AdTech Heroes podcast. Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Mediabrands. They discuss the evolution of commerce in the agentic era, Amy's career journey in advertising, and the impact of AI on consumer behavior and marketing strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-09-1538 min
The Pub Way: A Podcast for PublishersEp. 28: Sheer ID: How Verified Data Unlocks Publisher GrowthCarter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape. Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-08-0631 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 49: Decoding Media Measurement with M+C Saatchi PerformanceIn this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement.He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-07-3140 min
To Lead Is HumanJoy and Leadership: What Drives Success at Seedtag (Brian Danzis)Sharon returns with a new preface to this hidden gem featuring Brian Danzis, President of North America at Seedtag. He shares how joy, consistency, and team accountability drive leadership—and how he builds trust and optimism in high-pressure, fast-moving environments.This is To Lead Is Human — listen to learn how you can uplevel your leadership and shape cultures of accountability, respect, and candor.“Joy is very different than happiness. Happiness can be fleeting. Happiness can be just very simply having fun, where joy is more eternal and more everlasting.”— Brian DanzisGuest Bio:
2025-07-2340 min
The Pub Way: A Podcast for PublishersEp. 27: Navigating the Promise of Programmatic AdvertisingIn this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency. Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-07-2239 min
The Pub Way: A Podcast for PublishersEp. 26: Samsung Ads & The New Era of TV AdvertisingIn this episode of The Pub Way podcast, hosts Tina Iannacchino & Mike Villalobos welcome Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads North America, to explore the transformative landscape of television advertising. The conversation delves into the shift from traditional brand marketing to performance-driven strategies, the rise of interactive ad experiences, and the importance of data in optimizing advertising efforts. Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-07-1732 min
The Pub Way: A Podcast for PublishersEp. 25: FreeWheel: The Evolution of Programmatic in StreamingIn this episode of The Pub Way podcast, Tina and Mike discuss the rise of ad-supported streaming and the evolution of the programmatic supply chain with guest Kris Magel (VP, Head of Global Agency Partnerships at FreeWheel).They explore how consumer behavior is shifting towards ad-supported platforms, the current state of programmatic advertising in streaming, and the changing landscape of upfront negotiations.
2025-07-0740 min
The Pub Way: A Podcast for PublishersEp. 24: Cannes ‘25: Winning Audiences in a New Era of EngagementIn this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative.Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25
2025-07-0217 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 48: Cannes '25: Winning Audiences in a New Era of EngagementIn this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative.Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25
2025-07-0217 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 47: Starcom: The Dynamics of Consolidation in AdvertisingIn this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolidation, acquisitions, and the impact of macroeconomic factors. Jacques shares insights from his extensive career in programmatic advertising, emphasizing the importance of adaptability, training, and innovation in navigating the complexities of the industry. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-06-2436 min
The Pub Way: A Podcast for PublishersEp. 23: Understanding Supply Quality in AdvertisingIn this episode of The Pub Way podcast, Mike and Tina sit with Tyler Romasco (SVP, Global Publisher Development at OpenX) to discuss the evolving landscape of advertising technology, focusing on curation, supply quality, and the impact of AI. They explore the definitions of curation from both supply and demand perspectives, the importance of transparency in curated deals, and the challenges of scaling programmatic linear TV. Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-06-1236 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 46: UM: When Branding Meets PerformanceIn this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-06-0330 min
The Pub Way: A Podcast for PublishersEp. 22: Navigating Data Quality & CTV MeasurementIn this episode of The PubWay podcast, hosts Tina and Mike welcome Brian Lin, Senior Vice President of Product Management, Advertising at TelevisaUnivision, the world's leading Spanish-language media company.They discuss the evolving landscape of programmatic advertising, particularly focusing on data quality, measurement challenges, and the future of monetization in Connected TV (CTV). The conversation highlights the importance of leveraging first-party data, the potential of AI and quantum computing, and innovative ad experiences that enhance consumer engagement.Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-05-2732 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 45: FirstParty Capital: The Future of AdTech InvestmentIn this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-05-2130 min
The Pub Way: A Podcast for PublishersEp. 21: Building Trust in AdTech: Insights from IAB Tech LabIn this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech. They discuss the importance of innovation, open source solutions, and the role of IAB Tech Lab in standardizing practices within the industry. The conversation delves into the challenges of measurement in connected TV (CTV), the emergence of the Trusted Server initiative, and the need for integrity and security in open source projects.Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-05-1446 min
Podcast de Itnig: Historias de startupsEl 95% de las noticias son ILEGALES, los números de Seedtag, Wallbox, Wallapop, Freepik y… OpenAI📰 El 95% de las noticias sobre startups… ¿son ilegales?Esta semana en la tertulia de Itnig, Jordi Romero y Bernat Farrero se sientan con Jesús Martínez, uno de los periodistas más influyentes del ecosistema tech en España, para hablar sin filtros sobre el rol de los medios en el mundo startup, la falta de transparencia en las rondas de inversión y cómo se filtran contratos que, legalmente, no deberían estar en manos de nadie.📊 Además, analizamos en profundidad: • Los números nunca vistos de Seedtag, Freepik, Wallapop y Wallbox • La venta más rentable de la histor...
2025-05-091h 25AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 44: The New Rules of TV MeasurementIn this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-05-0743 min
The Pub Way: A Podcast for PublishersEp. 20: The Value of Mid-Tier PublishersIn this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Franklin, CEO of Tidbit Consulting, to explore the challenges of programmatic advertising, the importance of understanding both sides of the market, and the value of mid-tier publishers.They also cover the evolving landscape of media and advertising, from the transition from print to digital, to the impact of AI on future trends.Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-04-1542 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 43: Mastering CTV: Insights from MiQIn this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation covers key learnings from 2024, predictions for 2025, the enduring relevance of linear TV, and the growing performance marketing aspect of CTV. Stephen emphasizes the need for audience-first approaches and the role of MIQ's TV intelligence tool in navigating the CTV ecosystem.
2025-04-0830 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 42: Navigating AI Ethics in AdvertisingIn this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the advertising industry. They explore the impact of generative AI and the ethical considerations surrounding AI outputs. The conversation also delves into the evolution of AI models and how they are utilized in campaign generation, emphasizing the importance of human expertise in the process.Interested in being a guest? Contact us: adtechheroespodcast.com/contact
2025-03-2849 min
The Pub Way: A Podcast for PublishersEp. 19: SheSpeaksAdTech: Driving Progress Through Action - The Pub WayIn this special episode for International Women's Month 2025, we bring together female leaders across adtech & media to explore how we can #AccelerateAction for gender equality: Jackelyn Keller (CMO, Comscore), Natasha Byrne (Global Business Lead, Omnicom Media Group), Luisa Izquierdo (CHRO, Seedtag). Hosted by Tina Iannacchino (VP, Publisher Partnerships NA, Seedtag) the conversation highlights leadership, industry transformation, diversity, & actionable solutions.Interested in being a guest? Contact us: thepubwaypodcast.com/contact
2025-03-2743 min
The Pub Way: A Podcast for PublishersEp. 18: Navigating Monetization and Consumer TrustIn this episode, Tina and Mike were joined by Don Valdez, during his time as Head of Ad Tech and Publisher Partnerships at The Media Trust. Don explored how AI can enhance content quality, protect user data, and ensure regulatory compliance in publishing. He shared practical strategies for building user trust through transparency, verification, and collaboration with brands. Also, Don emphasizes the importance of using AI to improve efficiency and encourages publishers to embrace and effectively utilize these tools.
2025-02-2727 min
The Pub Way: A Podcast for PublishersEp. 17: What’s Next for SSPs: Technology, Sustainability, and PrivacyIn this episode of The PubWay podcast, Mike Villalobos speaks with Jessica Breslav, Chief Customer Officer at Index Exchange, about the evolution of Supply-Side Platforms (SSPs) in the AdTech ecosystem. They discuss the critical role of automation, the importance of value creation for publishers, and the challenges posed by privacy regulations. Jessica shares insights on sustainability initiatives within the industry and offers predictions for the future of ad tech, emphasizing the need for innovation and collaboration.
2024-12-1034 min
The Pub Way: A Podcast for PublishersEp. 16: How Publishers Can Maximize Monetization with AIIn this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Dan Benyamin, founder and CEO of Aeon, to discuss the evolving landscape of publishing and advertising. They explore the challenges faced by publishers in the adtech space, the impact of the creator economy and the necessity for collaboration between traditional publishers and modern creators. The conversation also delves into the rise of AI influencers, the importance of regulation in AI usage and how publishers can leverage AI for better monetization strategies. Dan emphasizes the need for publishers to prioritize their audience and...
2024-11-1329 min
Marketers ClubCómo liderar la Publicidad Contextual con IA (Caso Seedtag)Jordi Capdevila, Head of Marketing en Seedtag nos visita en el Podcast de Marketers Club para explicarnos cómo la publicidad contextual está revolucionando los medios. Conoce cómo la Inteligencia Artificial Contextual de Seedtag te permite interactuar con los consumidores dentro de su universo de interés, sin cookies.
2024-11-1151 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 41: Elevating Brand Connections Through Research & InsightsIn this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.
Key topics with timestamps:
00:00 - Introduction to Insights & Careers.
05:10 - Harmonizing Human Expertise & Technology for...
2024-10-2837 min
The Pub Way: A Podcast for PublishersEp. 15: Roku: The Power of Data and Transparency in CTVIn the first episode of Season Two of "Pub way," hosts Tina Iannachino and Mike Villalobos sit down with Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, to delve into the evolving landscape of Connected TV (CTV) and its implications for digital advertising. Having held significant positions at T-Mobile Advertising and Google Marketing Platform, Fisher provides expert insights on Roku’s transformation from a hardware-based company to a software-centered powerhouse. With nearly two decades of experience, Roku has effectively shifted from manufacturing streaming dongles and sticks to offering Roku-branded TVs, significantly enhancing consumer experience and driving major ad...
2024-10-1036 min
The Pub Way: A Podcast for PublishersEp. 14: How Publishers Can Evolve into Data-Driven OrganizationsIn this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition beyond traditional models. Katherine shares her insights on how effective use of data can not only increase revenue but also open up new business opportunities. She discusses the critical need for clean data, especially in the context of AI, and outlines key steps in data management like collection, normalization...
2024-09-2532 min
The Pub Way: A Podcast for PublishersEp. 13: The Role of DSPs in the Future of CTV AdvertisingIn the latest episode of the Pub Way, our hosts Tina Iannacchino and Mike Villalobos engage in an insightful conversation with Keith Gooberman, CEO, and Co-Founder of Pontiac Intelligence. The episode primarily explores the rapidly evolving landscape of contextual advertising, especially within the realm of Connected TV. Keith elaborates on how integrating AI technology is transforming contextual advertising by parsing video content to deliver detailed, emotion-driven context. This shift is moving beyond generic web-based inventory categorizations to more nuanced, precise data, greatly enhancing the effectiveness of advertising on CTV platforms. During the episode, he underscores Demand Side Platforms (DSPs...
2024-09-1235 min
The Pub Way: A Podcast for PublishersEp. 12: The Impact of Vertical Video on Consumer Behavior, with Nii A. Ahene, Chief Strategy Officer at TinuitiIn this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene, Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video platforms like TikTok and YouTube. Nii Ahene underscores the value of employing social listening techniques to quickly adapt content strategies and stresses the importance of a proactive business mindset. The discussion further explores the impact of digital platforms on marketing, emphasizing the necessity for brands and publishers to...
2024-08-0729 minThe Pub Way: A Podcast for PublishersEp. 11: Live from Cannes: The Power of Context: Creating Connections Across ScreensRelive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s...
2024-07-1631 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 40: Live from Cannes: The Power of Context: Creating Connections Across ScreensRelive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.
In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in...
2024-07-1631 minThe Pub Way: A Podcast for PublishersEp. 10: Redefining Consumer Privacy and Premium Content, with Albert Thompson, Managing Director of Digital Innovation at Walton IsaacsonIn the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, boasting over 25 years of experience in the digital arena. Albert's expertise centers on simplifying digital marketing and technology for enhanced comprehension, a theme that resonates throughout the episode. The conversation explores a multitude of pivotal topics, ranging from the evolving landscape of consumer understanding to the ethical dimensions of data usage. Albert passionately emphasizes the need for publishers to transcend mere impressions and deeply comprehend the consumers they t...
2024-06-1244 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 39: Navigating the Future of CTV in Indiain this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India.
Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales.
The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising...
2024-05-1634 minThe Pub Way: A Podcast for PublishersEp. 9: New Revenues Avenues in the No-Cookie Era, with AdTech Expert, Anthony CaccioppoliIn this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, Metarata, and Meta Router to the table.Anthony discusses the future of measurement attribution, emphasizing the need for publishers to shift towards building solid identity foundations and considering solutions like data clean rooms to navigate away from traditional cookie-based tracking. He sheds light on...
2024-04-1731 min
Programmatic PulseEp.16 | Dal Singh Gill | VP Global Partnerships at SeedtagThis week, Sean interviews Dal Singh Gill, who is the VP Global Partnerships at Seedtag. Dal is the podcast host of the AdTech Heroes. They discuss Dal's career journey in the industry. They also talk about Seedtag, a contextual advertising platform, and its solutions for brands. Dal shares his insights on global expansion and the process of entering new markets. He also discusses his leadership style and offers advice for excelling in the industry.
Dal's LI: https://www.linkedin.com/in/dalgill/
Sean's LI: https://www.linkedin.com/in/sean-sentient/
2024-03-2642 minThe Pub Way: A Podcast for PublishersEp. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWantedIn this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, and the future of retail media networks. Heather shares insights on data privacy, the RFP process, and the evolving trends in the advertising industry.The episode provides valuable insights into the publishing world, the challenges faced by publishers, and the emerging trends...
2024-03-1427 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, InnitiativeIn this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.
During the conversation, they discussed:
- How to build strategic partnerships.
- Ownership of the ad stack and who plays a role.
- Adaptability for success.
2024-02-2941 minThe Pub Way: A Podcast for PublishersEp. 7: The Legal Side of The Publishing Industry with Alan Chapell, Chapell & AssociatesIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry.During the conversation, they discussed:- The concept of privacy sandboxes.- Apple vs Google on their approaches to implementing privacy.- Opportunities & challenges for publishers in a cookie-less environment.
2024-02-1938 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, UberIn this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.
During the conversation, they discussed:
- Uber's advertising origin story.
- Examples of companies using Uber Advertising.
- How Uber is using data.
2024-02-0829 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 36: Reddit's Key to Context with Alex Underwood, RedditIn this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business.
During the conversation, they discussed:
- Why agencies and brands should be advertising on Reddit.
- Alex's advice for brands that want to get started on Reddit.
- The consumer culture shift.
2024-01-0933 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMAIn this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising.
During the conversation, they discussed:
- How important is audio advertising in today's world?
- What is AMA role in audio advertising?
- What's next for audio advertising?
2023-11-0944 minThe Pub Way: A Podcast for PublishersEp. 6: How Publishers Can Monetize Within the News Environment with Tom Pachys, EX.COIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment.During the conversation, they discussed:- Short discussion about the recent events in Israel/Palestine.- Common fears and concerns brands have regarding appearing on news websites during this type of busy news cycle.- How Tom foresee's the relationship between brands and news content evolving.
2023-11-0734 minThe Pub Way: A Podcast for PublishersEp. 5: The Rising Use of Synthetic Data with Keith Petri, LockrIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.During the conversation, they discussed:- How publisher's first party data can help brands succeed in a privacy-first world.- The rising use of synthetic data and the impact on advertising.- The role of customer data platforms.
2023-10-2428 minThe Pub Way: A Podcast for PublishersEp. 4: How AI Is Changing Strategies to Enhance Our Yield Efficiencies And Outcomes with Robert Applegate, TubiIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.During the conversation, they discussed:- The evolution of OTT/CTV and streaming services:- How AI is impacting AdOps within advertising.- How can Publishers intentionally leverage AI across their business?
2023-10-0229 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, CognitivIn this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic.
During the conversation, they discussed:
- Jeremy's not traditional journey into entrepreneurship.
- What does Cognitiv do?
- What is bid shading?
2023-09-1841 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael LakeIn this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.
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During the conversation, they discussed:
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- How blending digital and physical experiences can enhance a marketing campaign's impact.
- The criteria brands need to consider when selecting partnerships for cross-promotions.
- How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.
2023-08-3023 minThe Pub Way: A Podcast for PublishersEp. 3: Sustainability Challenges for Publishers with Eric Shih, CedaraIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers. During the conversation they discussed:- What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so important?- Challenges for publishers with a sustainability perspective.- What are the heaviest points of waste in a publisher's typical supply chain?
2023-08-1028 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 32: Data in AdTech with Dylan Mouratsing, mSix&PartnersIn this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech.
During the conversation, they discussed:
- How the use of data within digital has changed over the years.
- The role of AI in the future use of data.
- The impact of the "death of the cookie" on data usage.
2023-08-0833 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 31: The State of the SSP Landscape with Alex Gardner, Index ExchangeIn this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape.
During the conversation, they discussed:
- Alex’s journey in ad tech/expertise
- How is Index helping customers with streaming TV.
- The State of the SSP landscape and the changing relationships between DSPs/SSPs.
2023-07-1232 minThe Pub Way: A Podcast for PublishersEp. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media CorporationIn this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. During the conversation, they discussed:- Sentiment targeting vs suitability an how to properly evaluate it.- The role of AI in improving ad targeting and audience segmentation.- The importance of consumer data privacy.
2023-07-0622 minThe Pub Way: A Podcast for PublishersEp. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise MagazineIn this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed:- The publisher and advertiser relationship.- The contextual strategy, within the publishing ecosystem.- The role of DEI.
2023-07-0630 min2023-07-0501 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in AdvertisingIn this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’
Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get ready to dive into the complexities of adver...
2023-06-2854 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 29: Technology in The AdTech Industry with Melissa Blaha, FinecastIn this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry.
During the conversation, they discussed:
✅ How technology has changed in AdTech over the years.
✅ Championing females in technology.
✅ How addressable tv has benefited from technology in AdTech.
2023-06-0843 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupMIn this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years.
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During the conversation, they discussed:
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✅ How styles of working have changed.
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✅ How agencies can retain top talent.
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✅ The importance of mentorship.
2023-05-1745 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad SolutionsIn this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting.
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During the conversation, they discussed:
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✅ Tony's career and his journey to being CMO.
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✅ The evolution of Connected TV.
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✅ LG's ad solution and what makes it unique.
2023-04-2042 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 26: The Evolution of Dailymotion with Bichoï Bastha, DailymotionIn this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.
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During the conversation, they discussed:
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✅ The history of Dailymotion and how it's evolved as a business.
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✅ Dailymotion's key differentiator and how it competes with sites like YouTube.
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✅ How they built their AdTech platform.
2023-02-2240 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media GroupIn this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry.
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During the conversation, they discussed:
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✅ Clare's journey into the advertising industry (from print to digital)
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✅ The vital role of agencies to help simplify that complexity.
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✅ Advice for newcomers into the advertising industry.
2023-02-0243 min
Marketecture: Get Smart. Fast.Seedtag - Contextual ads paired with unique formatsFounder Jorge Poyatos talks about Seedtag’s contextual data and media platform. The company combines contextual data with exclusive inventory and formats.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo The full version of this episode is available at https://www.marketecture.tv/programs/seedtag-jorge-poyatos .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make bet...
2023-01-1706 min
Growth Investor with GrowthCap‘s RJ LumbaReengineering Online Advertising: Seedtag Founder Albert Nieto RieraIn this episode, we speak with Albert Nieto Riera, Co-Founder and Co-CEO of Seedtag. Seedtag is the leading contextual advertising company in Europe and Latin America. With AI technology based on machine learning algorithms, the company powers the most relevant and engaging communications in a privacy-first world through contextual advertising.
The company has raised over $300 million dollars from leading investors including Advent International and Oakley Capital.
Seedtag was founded in 2014 by two former Googlers with a clear mission: to change how online advertising is done. Today, Seedtag has a large international presence with over 400 employees...
2023-01-1118 min
Great Entrepreneurs with RJ LumbaReengineering Online Advertising: Seedtag Founder Albert Nieto RieraIn this episode, we speak with Albert Nieto Riera, Co-Founder and Co-CEO of Seedtag. Seedtag is the leading contextual advertising company in Europe and Latin America. With AI technology based on machine learning algorithms, the company powers the most relevant and engaging communications in a privacy-first world through contextual advertising.
The company has raised over $300 million dollars from leading investors including Advent International and Oakley Capital.
Seedtag was founded in 2014 by two former Googlers with a clear mission: to change how online advertising is done. Today, Seedtag has a large international presence with over 400 employees...
2023-01-1118 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media GroupIn this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.
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During the conversation, they discussed:
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✅ The similarities across the APAC region.
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✅ The shift across the industry to attention metrics.
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✅ The opportunities of cookie depreciation.
2023-01-1145 min
Growth: el podcast de Product Hackers 🚀Creando un producto Adtech de talla mundial con Grego Martínez de SeedtagHoy hablamos de producto y publicidad con Grego Martínez que lidera un equipo de 70 personas en Seedtag como VP de producto. ¿Te imaginas ser capaz de entender el sentimiento del usuario detrás de cada url? Es lo que Seedtag, el más que probable unicornio español, consigue hacer gracias a sus dos sistemas de contextualización para publicidad: Skynet y Gandalf. Grego ha vivido el cambio y el desarrollo de pasar de ser 50 a 450 personas en muy poco tiempo y nos cuenta cómo gestionan a sus diferentes squads de producto y tecno...
2023-01-041h 10AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 23: What the Metaverse Means for Brands with Alex Thomas, GroupMIn the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.
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During the conversation, they discussed:
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✅ The definition of the "Metaverse" and how we've got here (Web 1.0, Web 2.0 & Web 3.0)
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✅ The types of activations brands are using in the Metaverse.
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✅ Brand & human safety in the Metaverse.
2022-11-2444 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 22: Building Successful Programmatic Teams with Seun Odeneye, MatterkindIn the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.
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During the conversation, they discussed:
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👉 Seun's rise in the agency world.
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👉 Attracting and retaining top talent.
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👉 His advice for building a successful programmatic team.
2022-11-1037 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 21: The Partnership Between People & Technology with Vincent Paolozzi, KinessoIn the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed:
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📰 The difference between publishers and advertisers.
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🤝 The importance of building trusted relationships with partners.
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✅ Consolidation of AdTech solutions to give people a more central view.
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Want to check out Seedtag?
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Website: https://www.seedtag.com/
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...
2022-10-2043 min
MarktechSeedtag de la publicidad contextualEn el episodio de hoy contamos con la presencia de Martha Carlín, Country Manager de Seedtag, quien nos adentrará en el mundo del marketing contextual y la forma en que éste beneficia nuestras empresas.¡No te lo pierdas! Hosted on Acast. See acast.com/privacy for more information.
2022-10-1332 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 20: Sustainability in AdTech with Harvin Gupta, Scope3Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.
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Crazy, right?
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Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.
2022-10-0634 min
Data is in the airData is in the air: SeedtagCon Pablo Martínez, Product Lead Contextual Intelligence de Seedtag hablamos de la importancia de las "cookies", como siempre con Enrique Polo, vicepresidente de Salesforce España y Esther Morales, socia de Piper Lab.
2022-10-0325 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 19: The rise of programmatic out of home advertising with Dom Kozak, JCDecauxHow has OOH advertising changed over the last decade?
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Well... one *major* way it's changed is the introduction of programmatic.
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It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home.
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Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift"
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During the conversation, Dal & Dom discussed:
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✅ The Whitepaper campaign they ran in association with TPA Labs.
2022-09-0136 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at RokuHow has TV trading changed over the last decade? Has it properly adjusted to consumer change?
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These were the two questions we posed to our guest, for today's episode of AdTech Heroes.
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During the conversation, Mike & Dal discuss:
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✅ How has TV changed and how is it adjusting to consumer change?
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✅ Programmatic vs direct. How has that evolved?
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✅ How do you now measure TV effectiveness?
2022-08-0244 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 17: Live from Cannes - Driving Interest & Engagement in The Attention EconomyAn AdTech Heroes podcast special episode featuring a live panel of top speakers, in collaboration with The Drum.
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To gain this attention, brands must keep their marketing and branding efforts consistent, and continually work to differentiate themselves from their competition through a process that requires time, consistency, creativity, and strategy.
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However, in this privacy-first world, it can be a vast challenge for advertisers to capture and retain their viewer’s attention.
2022-07-1245 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 16: Privacy and Personalized Advertising with Shad Alter, Head of Mobile and Programmatic UA at eToroCan privacy and personalized advertising co exist?
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That's the question a lot of minds in the industry at the minute.
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Which is why for today's episode, we've brought on Shad Alter (Head of Mobile and Programmatic UA at eToro) who's got 10 years of experience in the digital industry.
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During the conversation Dal & Shad discuss:
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✅ Today's advertising landscape.
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✅ What the future holds for privacy.
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✅ How eToro are tackling the privacy issue.
...
2022-06-2935 minAdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 15: The Future Of Digital Advertising, Live From Ibiza!In this episode, Dal kicks off season #2 of the AdTech Heroes podcast live from Ibiza at Seedtag's company retreat.
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He's joined by Daniel Freixo (VP of LATAM at Seedtag), Jordi (Head of Marketing at Seedtag), Paul Thompson (UK Country Manager at Seedtag) and Emilia Kirk (Global Head of Growth at Seedtag)
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During the discussion, Dal and the panelists discuss:
✅ Advice for new starters in the advertising industry.
✅ Do we lack creativity now in the industry? (specifically data creativity)
✅ What the future holds for Seedtag a...
2022-06-1626 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 14: The Importance of Brand Values with Andrés Ordóñez, Chief Creative Officer at FCB ChicagoIn the latest episode of the AdTech Heroes podcast, we speak with Andrés Ordóñez, Chief Creative Officer at FCB Chicago, about brand values.
Throughout Andrés’ career, he’s received top industry accolades, including 6 Andy's, 18 D&AD (1 Black), 94 Cannes Lions (2 Titanium, 2 GP), 48 One Show Pencils , 23 ADC, 31 Clios, 19 LIA, New York Festivals, WARC and 20 Effies.
In addition to his role as CCO at FCB Chicago, Andrés has served as a judge on international awards shows, including The One Show, New York Festival, and the Lisbon Advertising Festival.
For Andrés, a typical wo...
2022-06-0241 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 13: The Role of Consultancy with Sam Tomlinson, Partner at PwCIn this week’s episode of the AdTech Heroes podcast, we speak with Sam Tomlinson, Partner at PwC, to talk about the role of the consultancy.
Sam works as the media and entertainment leader for PwC in the UK. In 2021, Sam was recognized as one of Campaign's ‘40 Over 40’ influential figures in UK media.
PwC is a world-recognized, multi-award-winning marketing and media assurance team, covering:
Customer insight marketing
Transformation and effectiveness
Media assurance
Audience reporting
Campaign delivery
At the beginning of the episode, we learn more about Sam’s career. He joined PwC 22 years ago as a...
2022-04-1337 min
Podcast de Itnig: Historias de startupsEl futuro de la publicidad digital con SeedtagEsta semana tenemos a Albert Nieto y Jorge Poyatos, co-fundadores de Seedtag, una compañía de publicidad contextual que utiliza tecnologías de inteligencia artificial y aprendizaje automático para mejorar la comprensión de los intereses del consumidor y ofrecer mejor publicidad.
En este episodio, Albert y Jorge nos cuentan porqué abandonaron Google para montar su propia compañía, y cuál ha sido el crecimiento de esta desde su fundación en 2014. Hablamos de cómo han llegado a facturar 76M€ en 2021 y de sus 46M$ levantados en rondas de financiación.
Quédate hasta el f...
2022-04-041h 26
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at CiscoIn the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention.
Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters.
The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has alwa...
2022-03-3134 minData is in the airData is in the air: SeedtagCon Pablo Martínez, Product Lead Contextual Intelligence de Seedtag hablamos de la importancia de las cookies, como siempre con Enrique Polo, vicepresidente de Salesforce España y Esther Morales, socia de Piper Lab.
2022-03-1024 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 11: Innovation in Media with Caroline Moffat, Innovation Director at Publicis MediaIn the latest episode of the AdTech Heroes podcast, we discuss innovation in media with Caroline Moffat, Innovation Director at Publicis Media.
Caroline has over ten years of experience in the industry, with a background in digital display planning.
Publicis Groupe, of Publicis Media, is a French multinational advertising and PR company. It's one of the oldest and largest marketing and communications businesses in the world by revenue.
The episode begins with Caroline sharing more about her role at Publicis Media and what a day in her work life looks like.
...
2022-02-1431 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 10: Becoming a Founder in Ad Tech, with Gurman Hundal, Co-Founder and CEO at MiQIn this week’s episode of the AdTech Heroes podcast, we discuss what it’s like to be a founder in ad tech, with Gurman Hundal, Co-Founder and CEO at MiQ.
MiQ is a programmatic media partner for marketers and agencies. Gurman co-founded the company in 2010 and it’s since grown from strength to strength with 19 offices worldwide.
The episode begins with Gurman explaining more about MiQ, such as how it started and its role in the media industry.
He goes on to discuss programmatic, a growing way of buying advertising. We also discov...
2022-01-3137 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 9: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHDOn this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD.
PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies.
James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space.
The episode begins with James explaining more abou...
2021-12-2138 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 8: On the Role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German HealthIn this week’s episode of the AdTech Heroes podcast, we discuss the role of the CMO with Rami Zahran, Group Chief Marketing and Communications Officer of Saudi German Health.
The episode begins with Rami talking about his career and background in marketing. This leads to him discussing the importance of internships to help you get your foot in the door in the world of marketing. Then, he explains more about the role of the CMO.
Rami also talks about how marketing has changed and evolved since his days of working in an agency. We al...
2021-12-0733 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 7: On Diversity in Ad Tech with Azad Ali from Spark Foundry UK, and Sumeet Patpatia from SchibstedIn this week’s episode of the AdTech Heroes podcast, we discuss diversity and inclusion with Azad Ali, Head of Performance Insight at Spark Foundry UK, and Sumeet Patpatia, Global Head of Diversity, Inclusion and Belonging at Schibsted.
Azad and Sumeet talk about their backgrounds in the advertising technology industry. They go on to explain what diversity means to each of them. For Azad, diversity means bringing different views and experiences to the table.
The pair talk about the changes they’ve seen in the ad tech industry in terms of diversity in the last ten...
2021-11-2735 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 6: On Digital Recruitment with Edward Steer, CEO at Sphere Digital RecruitmentIn this week’s episode of the AdTech Heroes podcast, we discuss digital recruitment with Edward Steer, Co-Founder and CEO at Sphere Digital Recruitment.
Sphere Digital Recruitment places candidates in marketing, sales, analytics, product, and creative talent roles globally.
The episode begins with Edward discussing the new plans for Sphere Digital Recruitment. Then, we learn how Covid-19 has affected specific departments within digital recruitment at the company.
A highlight of the episode is Edward sharing what candidates in digital are looking for in a role. He explains that while there’s always been a high...
2021-11-0939 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 5: On Corporate Trading with Dom Blacklock, Vice President Programmatic at Active InternationalIn this week’s episode of the AdTech Heroes podcast, we interview Dom Blacklock, Vice President Programmatic at Active International. A focus of the conversation is about barter, otherwise known as corporate trade.
Active International is a commercial innovation brand. It consists of a global team of business innovators, industry leaders, and financial experts dedicated to delivering new levels of financial flexibility and custom solutions for their partners to achieve more.
The episode begins with Dom telling us about his background in the industry. Dom then goes on to explain what corporate trade is in ri...
2021-10-1326 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 4: On the Role of the Programmatic Trader with Anam Amin, Senior Digital Supply and Product Manager at Publicis GroupeIn this week’s episode of the AdTech Heroes podcast, we speak with Anam Amin, Senior Digital Supply and Product Manager at Publicis Groupe, to discuss the role of the programmatic trader.
Publicis Groupe is a French multinational advertising and public relations brand. It is one of the oldest and largest marketing and communications companies in the world by revenue, headquartered in Paris. Anam is based in Dubai.
The episode begins with Anam sharing her background and career journey in ad tech, having spent eight years in the industry after exploring different fields. She discusses ho...
2021-10-0628 min
Ideas de Negocios TVSEEDTAG y la publicidad contextual | EntrevistaEntrevista con Martha Carlín, Directora de operaciones en Seedtag
Seedtag es la empresa líder en publicidad contextual que crea soluciones atractivas y de gran impacto para contenido visual premium relevante, impulsando la orientación y los retornos para los principales editores y las mejores marcas. La IA contextual de la empresa permite a las marcas interactuar con los consumidores dentro de su universo de interés sin necesidad de cookies.
2021-09-3016 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 3: On Digital Video with Barry John, Head Of Sales Operations at Channel 4In this week’s episode of the AdTech Heroes podcast, we discuss digital video with Barry John, Head Of Sales Operations at Channel 4.
Barry begins the episode by sharing more about his background in digital advertising. We learn that Barry has worked in digital advertising for 20 years, and he initially started in ad operations and digital display.
He explains that his focus has been on progressing and understanding how to develop technological solutions. Barry then goes on to discuss how he and his team have developed their roles as the digital industry has changed.
...
2021-09-2948 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 2: On Digital Advertising from a Publisher’s Perspective with Lucy Marchington, Media Director at the Financial TimesIn this week’s episode of
AdTech Heroes podcast, we chat with Lucy Marchington, Media Director at the Financial Times.
During Lucy’s time at the Financial Times, she has established the audience marketing and commercial product teams, supported the growth of content sales, and changed the company’s overall approach to buying.
The episode begins with Lucy talking more about her career and background. With experience in selling and buying media, Lucy speaks about the differences between the two and which role she prefers.
Lucy then discusses the importance of keepin...
2021-09-2736 min
AdTech Heroes - Interviews with Advertising Technology ExecutivesEp. 1: On Regulation in the Digital Advertising Industry with John Doherty, Partner at Penningtons Manches Cooper LLPOn this week’s episode of the AdTech Heroes podcast, we discuss regulation in the digital advertising industry with John Doherty, Partner at Penningtons Manches Cooper LLP.
Penningtons Manches Cooper is a leading UK and international law firm with offices in Europe, Asia, South America, and the United States.
John is the first guest of the AdTech Heroes podcast to give a legal perspective of the digital advertising industry. The episode kicks off with John answering how regulated the digital advertising industry is currently.
Working at a firm with international offices, we learn fr...
2021-08-2546 min
Wind Podcast con Armando Ruiz223 - ¿Qué pasa con la publicidad online? Con Martha Carlín de SeedtagMartha Carlín es sales manager de Seedtag, empresa especializada en soluciones en publicidad online y se une a la conversación para contar cómo va cambiando la publicidad en plataformas digitales y hacia dónde vamos.
2021-07-0929 min
Scaleup Valley PodcastEp. 190 - Leveraging Growth Via M&A During Wartime With The Co - Founder Of SeedtagOn this episode of the Scaleup Valley podcast, Mike Dias speaks with Jorge Poyatos, Co-Founder and Co-CEO of Seedtag.
Key takeaways:
- Growing inorganically during wartime
- A combination between promoting the right people and hiring senior roles
- How to manage growth in different European markets
2021-06-2327 min
Comscore Talks en EspañolEP 27: Seedtag y la publicidad contextualAline Suquet, Country Manager de Seedtag, comparte con Iván Marchant las ventajas y oportunidades de trabajar con publicidad contextual y nos indica cómo pueden las empresas anunciarse por segmentación en un mundo donde los datos serán cada vez más privados y limitados.
Si te gustó el episodio, compártelo en Instagram y menciona @Comscorelatam. Si te gusta el podcast, ayúdanos con una reseña en Apple Podcasts. Puedes ver el video de esta conversación en nuestro sitio web https://bit.ly/3bm3KrZ
2021-04-1047 min
Ideas de Negocios TV¿Cómo usar a tu favor la publicidad y atraer nuevos ingresos? | Entrevista SeedtagEntrevista con Aline Suquet, Country Manager de Seedtag para México.
Seedtag es una empresa fundada en Madrid en 2014 por dos ex googlers que querían aprovechar el potencial publicitario de las imágenes, La propuesta de valor de Seedtag se basa en soluciones innovadoras y disruptivas para agencias y publishers, así como creatividades diferenciadas hechas a medida e integradas perfectamente en las imágenes y vídeos. Actualmente cuenta con oficinas en España, Francia, Italia, Reino Unido, Benelux, México, Brasil, Colombia y Alemania.
2021-02-2320 min
Podcast del GDG SpainDevelopAr's Café, Episodio 6, con Laura Morillo, DevelopAr en Seedtag, Google Developer Expert CloudEn nuestro sexto episodio del DevelopArs Café tenemos a Laura Morillo, culpable en buena parte de que la A sea mayúscula en nuestro nombre, amiga, developAr en Seedtag, Google Developer Expert Cloud y en el día de grabación, cumpleañera !!!
2021-02-0950 min
DisruptoresSeedtag: Un mundo sin cookiesEntrevista con Albert Alta, fundador de la empresa española de marketing digital Seedtag, y con Aline Suquet, directora general para México. Nos hablan de cómo la transformación digital está forzando a los medios de comunicación a monetizar sus páginas web, sin ser intrusivas a los usuarios y por qué la publicidad basada en cookies está desapareciendo.Seedtag ha logrado amasar inversiones por 5.2 millones de euros de capitales europeos y americanos y cuenta con oficinas en España, Francia, Italia, Inglaterra, Holanda, Brasil y México, y trabaja con grandes medios de comunicac...
2020-11-2623 min
PodKast de K FundAlbert Nieto y Jorge Poyatos cuentan la historia de SeedtagAlbert Nieto y Jorge Poyatos son cofundadores de Seedtag, una empresa que, sin hacer mucho ruido, se ha posicionado como uno de los referentes europeos en in-image advertising, una rama publicitaria que conecta a publishers y anunciantes para introducir publicidad en imágenes y contenidos audiovisuales.
En este podkast, hablamos con Albert y Jorge de los siguientes temas:
- Cómo surge la idea de montar Seedtag mientras ambos trabajaban en Google
- La importancia de hacer números para ver si tu idea o proyecto tiene sentido antes de dejar tu actual empleo
- Cómo fue el proceso de b...
2019-05-1846 min