Shows
The Revenue RecipeAccelerate Sales: Remove Pipeline Friction with an E3 OfferJoin Kenan Rappuchi, founder and Chief Growth Officer of Sellerant, in this quick-hitting episode as he breaks down the anatomy of an effective offer using his proven E3 framework - Easy to Understand, Easy to Try, and Easy to Buy.Kenan shares why founders often get stuck in their own heads, assuming their audience already “gets it”, and what to do instead. He dives into how to simplify complex offers, create low-friction entry points, and structure messaging that works for multiple decision-makers - especially in B2B sales environments.Whet...
2026-02-0411 minThe Revenue RecipeWhat Is a Lead?Get your Target Market Profile workbook: https://pages.sellerant.com/rrp-accelerate-strategyJoin Kenan Rappuchi, founder and Chief Growth Officer of Sellerant, in this essential episode that tackles one of the most frequently asked questions in B2B sales: "What is a lead?" While it might seem straightforward, Kenan reveals why this simple question has multiple definitions in the real world and breaks down the critical distinction that can make or break your prospecting efforts.In this episode, Kenan introduces his two-category lead framework, distinguishing between "suspects" and true leads. He walks through his proven three-step...
2026-01-2009 minThe Revenue RecipeAI Makes It EasyIs Artificial Intelligence the silver bullet for your revenue growth, or just another distraction? In this episode of The Revenue Recipe, Ken and Ricky dive into the chaotic landscape of AI to separate hype from reality for founders and small business leaders.We break down exactly how AI should fit into your growth playbook—not as a replacement for human strategy, but as a powerful accelerator for your experts. From mastering market research prompts to leveraging pricing intelligence, we explore how to build a tech stack that actually helps you sell more, faster. Tune in...
2026-01-0611 minThe Revenue RecipeHow to Use AI Without Scaling ChaosAI is not here to replace your sales and marketing teams, it is here to make them faster and smarter. Caleb and Victoria dig into where AI truly helps, from generating content and new workflows to boosting team efficiency, while keeping the human relationship work at the center. They start with the signal problem, data integrity, and how too many inbound touchpoints create noise that drowns useful metrics.They map a simple path for founders who feel overwhelmed by the flood of apps, start with strategy, do not try to scale chaos, then layer...
2025-12-0908 minThe Revenue RecipeHow To Shorten B2B Sales CyclesBe sure to like, subscribe, and leave a comment. Register for the December event here, https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-aiJoin Kenan Rappuchi as he lays out a practical framework to shorten sales cycles by focusing only on buyers who are ready now. He shows how to combine buyer intent intelligence with a clear foundation, a durable market, a message that hits where it hurts, and an E3 offer [easy to understand, easy to try, easy to buy] so you move from activity to outcomes.In this episode, Kenan...
2025-12-0310 minThe Revenue RecipePodcast Essentials For FoundersBe sure to like, subscribe, and leave a comment. Register for the December event here, https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-aiJoin Ben Wiggins with Kenan Rappuchi as they map a practical path for founders to launch and grow a podcast that drives brand and pipeline. They start with format, begin with a simple interview Q and A, identify the “who” first, then use AI tools to spin up an initial question list that you can refine as your comfort grows.In this episode, Ben explains recommended run times, 18 to 25 minutes for medium form that performs well...
2025-11-2513 minThe Revenue RecipeIs Hubspot Worth the Hype?Be sure to like, subscribe, and leave a comment. Register for the December event here, https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-aiJoin Ben Wiggins with Kenan Rappuchi and Caleb Palka as they lay out a practical framework for using HubSpot to shorten sales cycles and build real pipeline quality. They show how four foundations, clean data, key properties and lists, disciplined workflows with lead scoring, and an AI enabled platform, work together to move from noise to outcomes.In this episode, the team explains what makes CRM data trustworthy, why inputs and exit criteria matter most...
2025-11-1815 minThe Revenue RecipeIs Hubspot Worth the Hype?Be sure to like, subscribe, and leave a comment. Register for the December event here, https://pages.sellerant.com/the-secret-to-scale-accelerate-startup-growth-in-the-age-of-aiJoin Ben Wiggins with Kenan Rappuchi and Caleb Palka as they lay out a practical framework for using HubSpot to shorten sales cycles and build real pipeline quality. They show how four foundations, clean data, key properties and lists, disciplined workflows with lead scoring, and an AI enabled platform, work together to move from noise to outcomes.In this episode, the team explains what makes CRM data trustworthy, why inputs and exit criteria matter most...
2025-11-1815 minThe Revenue RecipeAI to ROI, Faster to BuyJoin Kenan Rappuchi, founder and Chief Growth Officer of Sellerant, as he lays out a practical framework for using AI to shorten sales cycles and improve real pipeline quality. He shows how four pillars, core message, market foundation, disciplined sales process, and an AI powered platform, work together to move from noise to outcomes.In this episode, Kenan explains what makes a forecast trustworthy, why inputs and exit criteria matter most, and how tight qualification protects your team from bloated projections. He highlights the key data you must track, simple checkpoints for forecast hygiene...
2025-11-1109 minThe Revenue RecipeHow to Qualify A LeadOur host Ben Wiggins sits down with Kenan Rappuchi, founder and Chief Growth Officer of Sellerant, as he breaks down the critical art of lead qualification in this tactical episode of Revenue Recipe. Kenan shares his battle-tested framework for distinguishing between genuine prospects and time-wasters, revealing the key indicators that separate decision makers from information gatherers.Learn Kenan's three-pillar qualification system: identifying legitimate buying opportunities, confirming you're speaking with the right people, and ensuring alignment between their needs and your solution. He exposes the subtle but crucial differences in how decision makers communicate—focusing on value and ou...
2025-09-2910 minThe Revenue RecipeEmail AbsurdityIn today’s episode of The Revenue Recipe, Kenan Rappuchi, Founder and Chief Growth Officer of Sellerant, gives us a fresh perspective on a dated marketing tactic: blast emailing at scale. While this approach can still work when done correctly, AI-driven mass emails often fall flat and fail to reach the right audience.Kenan breaks down why poor segmentation is the real issue, how startups and small businesses can market with more precision, and what red flags to look for when choosing so-called “experts” to guide your growth strategy. He also shares a real-world exampl...
2025-09-2210 minThe Revenue RecipePersistent, Progressive, Personalized: A Better Way to ProspectClick here to unlock the secret of high performing prospecting: https://pages.sellerant.com/unlock-the-secrets-of-high-performance-prospectingIn this episode of The Revenue Recipe, host Ben Wiggins sits down with Kenan Rappuchi, founder and CEO of Sellerant, to unpack the “Three P’s of Prospecting”: Persistent, Progressive, and Personalized. Together, they explore what each principle means, why it matters, and how to put it into practice for real results.Kenan also shares a first look at Sellerant’s latest innovation - dynamic growth intelligence. This beta platform helps companies identify which target a...
2025-09-1710 minThe Revenue RecipeThe 11 Steps to Clarity: The Foundation for Scaling B2B BusinessesClear messaging builds faster growth.In this episode, discover the 11-step framework that helps B2B founders and small business leaders:- Align their message- Reach better-fit customers- Grow with less effort and more clarity- This is the foundation of go-to-market success.Start building your foundation: https://sellerant.com
2025-09-0808 minThe Revenue RecipeBuilding a B2B Growth Tech Stack with Kenan RappuchiWelcome to Episode 7 of The Revenue Recipe.In this episode, host Ben Wiggins sits down with Kenan Rappuchi from Sellerant, to discuss the essential considerations for founders when building a B2B growth tech stack. From choosing the right CRM to understanding integrations, onboarding, and adoption strategies, Kenan shares practical insights to help businesses scale effectively.They also cover budgeting for CRM setup, ensuring data security, and aligning your tech stack with your business model to drive long-term growth.Whether you're launching a startup...
2025-05-1321 minThe Revenue RecipeThe Messaging Mistakes Holding Your Business BackWelcome to episode 6 of The Revenue Recipe. In this episode, host Ben Wiggins sits down with Kenan Rappuchi, Founder and CEO of Sellerant, to discuss the foundational role of messaging in business success. Kenan explains why many companies struggle—not because they lack a great product, but because they fail to communicate their value effectively. He dives into the importance of crafting a clear, compelling core brand message and how businesses can refine their positioning to attract the right audience.Ben and Kenan also break down Sellerant’s 11 Steps to Clarity, exploring how businesses can...
2025-04-2923 minThe Revenue RecipeBuilding the Ideal Customer Profile with Kenan RappuchiWelcome to Episode 5 of The Revenue Recipe! In this episode Ben Wiggins chats with Kenan Rappuchi, about Ideal Customer Profiles and their importance to business.They discuss in detail how to build the Ideal Customer Profile, breaking it down in understandable terms. They dive into the growing world of generative AI and how business owners can use AI to their advantage when building ICP’S. In this episode you’ll also learn the importance of understanding your audience and how you accomplish that.This episode is all about understanding the p...
2025-04-1532 minThe Revenue RecipeAI-Enabled Growth Acceleration: The Future of Go-to-MarketClick here to learn how to maximize your go-to-market strategy: https://pages.sellerant.com/rrp-hubspot-systemsWelcome to episode 4 of The Revenue Recipe! In this episode, host Ben Wiggins sits down with Kenan Rappuchi to explore the rapidly evolving landscape of go-to-market strategies in the age of AI. They dive into how artificial intelligence and organic intelligence must work in tandem to create effective modern GTM approaches. Kenan breaks down why traditional marketing roles are changing, why SDRs might need to pivot, and how startups and small businesses can leverage AI to compete with larger...
2025-04-0126 min
The Revenue RecipeThe Secrets to a Skilled TeamWelcome to episode 3 of The Revenue Recipe. In this episode, host Ben Wiggins is joined by Kenan Rappuchi, Founder and CEO of Sellerant, to dive into the third pillar of Sellerant’s growth model: skills. Kenan shares a fundamental realization every business owner faces sooner or later—you can’t do it all.To build a thriving and scalable business, you need a team of individuals with the right skills to support your systems and sales processes. Together, Kenan and Ben explore the kinds of employees you should prioritize hiring and provide actionable insights on how...
2025-02-2627 minThe Revenue RecipeBuilding Systems that Scale with KenanWelcome to episode two of the Revenue Recipe podcast! In this episode, Ben chats with Kenan Rappuchi about how to build the right systems to support your business strategy. They talk about why having the right tools, like CRMs (think HubSpot or Salesforce), is key for growth and how to make them work for you. You’ll also learn how to focus your messaging to connect with your audience without spamming them, plus tips on using lead scoring to make your sales process smoother. It’s all about working smarte...
2025-02-0530 minThe Revenue RecipeBuild Smarter, Grow Faster: Strategy Session with KenanWelcome to Episode 1 of The Revenue Recipe! Host Ben Wiggins kicks off the series with Kenan Rappuchi, Founder and CEO of Sellerant, to explore the critical strategies that help startups and scaling businesses achieve exponential growth. Kenan shares actionable insights on identifying your best customers, crafting intentional messaging, and overcoming barriers to success.From understanding your business's current stage to aligning sales and marketing efforts, this episode is packed with practical advice for founders and business leaders. Whether you’re just starting out or ready to scale, Kenan’s expertise provides a clear roadmap to h...
2025-01-2125 minThe Revenue RecipeThe Pathway to Growth: Starting SellerantWelcome to Episode 0 of The Revenue Recipe! Host Ben Wiggins kicks off the series with a conversation featuring Kenan Rappuchi, Founder and CEO of Sellerant. In this inaugural episode, Kenan shares his journey—from serving in the military and showcasing ambition early in his career to playing a key role in the dot-com boom and helping launch some of the largest tech companies. These experiences shaped his understanding of the critical growth pillars for any startup, and this podcast is here to guide you through those foundational elements.Don’t miss this opportunity to lear...
2025-01-0830 min
Forward Thinking Founders543 - David Bromberg (Sellerant) On Building A Platform That Optimizes Upselling CustomersDavid Bromberg is the cofounder of Sellerant. Sellerant is an AI-enabled Customer Success Platform built to optimize upsell opportunities.
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2021-02-2807 minAustin Fire Show#21 How To Create and Execute on a B2B Sales Strategy | Kenan Rappuchi, Founder SellerantWhat if you're a startup business that’s just getting to market and needs to build street cred? What if you’re not Gary Vaynerchuk or Tim Ferriss who’ve dominated Twitter from the beginning? How do you stand out amongst the crowd and get a chance to be heard? That’s where sales comes in. Today, I’m sitting down with Kenan Rappuchi, Founder and Chief Revenue Accelerator of Sellerant, a B2B sales accelerator. They partner with tech startups to setup their complete sales toolkit and process, then research, contact and qualify sales leads to create deal pipel...
2017-06-0139 min