Shows
The Commercial Confidence PodcastDavid Knibbs & Lydia Smith: Beyond The Bean - Building TOFOO CoJoin us for an inspiring episode as we sit down with David and Lydia, founders of The Tofoo Co, in Malton, North Yorkshire. Discover how they left their corporate careers to build a values-driven, independent food business from the ground up.
Lydia and David share candid stories about the challenges and triumphs of entrepreneurship, from buying a small tofu company to scaling it into a national brand. Learn about the importance of company values, resilience through tough times, and the power of a strong partnership.
Whether you're a food industry professional, aspiring entrepreneur, or just...
2025-09-2249 minThe Commercial Confidence PodcastAndy Phelps: From Retail to Optics: A Leadership Journey of Learning, Purpose, and PassionIn this episode, Andy Phelps, Operations Director at Specsavers, reflects on his 20+ year career across Sainsbury’s, Co-op, and Specsavers. Andy shares candid stories about learning from mistakes, the importance of mentorship, and how values and purpose have shaped his leadership style. He discusses the challenges of managing global teams, adapting to new industries, and building strong supplier relationships. Listeners will gain practical advice on developing resilience, fostering a learning mindset, and creating balanced, high-performing teams. Perfect for anyone interested in leadership, retail, or personal growth.
Key topics:
Andy’s career journey and leadership evolution
...
2025-07-1450 minThe Commercial Confidence PodcastAndy Johnston: Navigating Retail Relationships, Insights from Advantage Group!In this eye-opening episode of the Commercial Confidence Podcast, Andy Johnston, Managing Director of Advantage Group UK, reveals the hidden dynamics between retailers and suppliers. Learn how top businesses collaborate, overcome challenges, and drive growth in today's competitive marketplace.
Key Insights:
✓ The power of B2B research
✓ Strategies for building strong industry relationships
✓ Future trends in retail and supplier interactions
✓ Leadership lessons from a seasoned industry expert
Whether you're a business leader, entrepreneur, or aspiring professional, this episode offers invaluable insights into creating successful commercial partnerships. Discover the secrets of commercial confidence and take your business relationships to the next level.
#Commer...
2025-06-0251 minThe Commercial Confidence PodcastNick Adams: Following the Shopper, Maximising the ROI!In this episode of The Commercial Confidence Podcast, host Anthony Carr (CEO of Sellex) sits down with Nick Adams, a 20-year veteran of brand experience and shopper marketing. As the Founder of Sense Marketing, Nick has worked with global brands like Molson Coors, Unilever, and Ferrero, expanding his business into the U.S. and navigating major industry shifts.
From surviving the COVID-19 pandemic to reshaping the world of experiential and shopper marketing, this conversation is packed with invaluable insights on business resilience, marketing innovation, and the future of brand engagement.
🔹 What You’ll Learn in This Episo...
2025-03-3151 minThe Commercial Confidence PodcastMike Luck: Corporate to Business Builder - Helping Brands Win!In this episode, we sit down with Mike Luck, founder and CEO of Curatyx, to explore his incredible journey from working at Marks & Spencer and Sainsbury’s to launching his own company in 2021. Mike shares insights into the world of sourcing solutions, including Curatyx’s exclusive agreement with Sainsbury’s to sell their products globally and their work with international retailers and brands.
He dives into key topics like category strategy, internal selling, and the challenges of exporting post-Brexit. Plus, Mike offers valuable advice on networking, differentiation in retail, and the importance of focus and continuous learning in bus...
2025-03-1741 minThe Commercial Confidence PodcastSally Pritchett: Kindness Doesn't Come at the Expense of Profit!In this episode of The Commercial Confidence Podcast Ant sits down with Sally Pritchett, CEO of Something Big, an employee-owned, B Corp-certified agency that has been making work better since 1998. With a mission to harness the power of creative communications for lasting progress and meaningful change, Sally and her team have partnered with over 250 organizations to transform workplace culture—proving that kindness and profit can go hand in hand.
As a leader of a Best Workplace®-recognized agency, Sally shares insights on how purpose-driven businesses can thrive without compromising success. From shaping workplace culture to navigating the eve...
2025-02-0354 minThe Commercial Confidence PodcastAli Fisher: United For The Planet - Collaborative Strategies in Business SustainabilityIn this enlightening episode of The Commercial Confidence Podcast, host Anthony Carr sits down with the visionary strategist and ideator, Ali Fisher. Known for her commitment to embedding Purpose, Sustainability, and DEI into the core of business progress, Ali shares her journey from corporate beginnings to becoming a beacon of change in sustainable business practices.
Tune in as Ali delves into her expansive educational background, including her certifications from esteemed institutions like Cambridge Judge Business School, Cambridge University Institute of Sustainability Leadership, and UCL. With a wealth of knowledge and experience, Ali unpacks the shortcomings of recent...
2025-01-0638 minThe Commercial Confidence PodcastBrian Walmsley: Sustainable Business & Building your LegacyIn this episode of the Commercial Confidence Podcast, we hear from ReBorn Homewares Founder and CEO, Brian Walmsley. As a marketeer with a very clear sense of purpose around how we must make greater strides to address the challenges of climate change and sustainability, Brian has combined his brand building expertise from a career at Johnson & Johnson and the Homewares industry, to create ReBorn.
In collaboration with Brunel University and waste experts Biffa, ReBorn Homewares has removed 12 tonnes of waste packaging and 200 tonnes of carbon emissions. And that is only the beginning. Hear from Brian the ambitious...
2024-12-0937 minThe Commercial Confidence PodcastLindsay Forster: From Big Corporate Career to Building a Customer Centric Tech Business.In this episode of the Commercial Confidence Podcast, we hear from Lindsay Forster, CEO of Shepper. Shepper is revolutionizing the way retailers and brands collect insight on their performance in stores. Lindsay has taken all of her learnings from a 20+ year career in Marketing with businesses such as Lloyds and Aviva, to build a hugely customer-centric organization.
Lindsay shares her wisdom on how to make difficult strategic decisions with often partial information and limited resources – the challenge of many challenger businesses! Hear how Lindsay believes that people are you biggest asset, you can't do everything you want to...
2024-12-0940 minThe Commercial Confidence PodcastGuy Cuthbert: Curious, Thoughtful, Experimental & Humble.In this episode of the Commercial Confidence Podcast, we hear from Atheon Analytics CEO, Guy Cuthbert. Here, Ant talks to Guy about the building of the Atheon business over the last 18 years. The UK retail landscape is amongst the most insight rich in the World. Guy shares fantastic insights in how brand owners need to operate to maximise sales and availability and how very often, global solutions to tacking sales data are not up to the standards required for developed markets, such as the UK.
As an introvert, Guy also talks about the need to overcome his...
2024-12-0949 minThe Commercial Confidence PodcastJon Evans: From CMO to Podcast Pro! Driving Confidence in Marketing & SalesIn this episode of the Commercial Confidence Podcast, we hear from celebrity CMO, Jon Evans. Jon and his team have successfully launched a 1m+ download podcast, The Uncensored CMO, whilst driving fantastic growth with their business, System1. System1 allows brand owners to “Create with Confidence”, just as Sellex is all about Commercial Confidence.
Jon has had a stellar career as a marketeer, working on brands including Lucozade, Pepsi, Brewdog and Juice Burst. But, as importantly, Jon has always adopted a mentality that the battle is won “ on the ground” not “up in the air”. Jon is a very sales-o...
2024-12-0948 minThe Commercial Confidence PodcastWelcome to The Commercial Confidence PodcastWith over 20 years of experience in commercial consultancy, training, and change management, our mission is to instill Commercial Confidence in the industry we’re passionate about.
We are committed to empowering the future leaders of our sector to excel and succeed.
In every action we take, we prioritize a balanced focus on people, planet, and profitability—encouraging our clients to adopt the same holistic approach.
Our purpose is simple: to nurture growth in individuals and businesses alike.
Through our podcast, we share insights and inspiration from trailblazers across the consumer goods indu...
2024-12-0300 min