Shows
The Digital Deep Dive With Aaron ConantMarket-Aware Amazon Advertising With Franz JordanFranz Jordan is the General Manager and Vice President of Perpetua, a SaaS platform that helps brands, media agencies, and Amazon sellers improve ad performance through AI-powered automation. He has nearly 10 years of experience as an entrepreneur in the Amazon, eCommerce, and market intelligence spaces. Before Perpetua, Franz was the Co-founder and CEO of Sellics, the premier provider of AI-powered B2B SaaS solutions that Perpetua acquired. In this episode… Advertising is becoming increasingly complex as platforms seek to drive revenue by increasing ad volume and value. With so many factors influencing ROAS and sales, ho...2023-04-0646 min
ARRtist on AIR - Meaningful conversations with Software & AI leaders031: Sales Optimierung auf Amazon und Exit an Ascential mit Franz Jordan, Founder von Sellics & MEJetzt General Manager & Vice President at Perpetua - Franz Jordan
Zu mit unser Werber Partner GSL zu sprechen, Kontakt Robert Borchert über LinkedIn: https://www.linkedin.com/in/robert-borchert-954611128/
Matthias spricht mit Franz über:
10 Mio ARR
Exit an Ascential, Merger mit Perpetua
Gründungsidee "About Local" und scheitern
Booted strapped Phase von Sellics
Investment von Frog Capital
Wachstum im Amazon Long-Tail überwiegend durch Content-Marketing
Die nächsten Schritte
Restaurant Tip: Ushido Japanes BBQ - http://www.ushido-bbq.com/ im Prenzlauer Berg mit Grill am Tisch!! Für Fleisch-liebhaber…
2022-09-2055 min
Vitamin A - Deine Dosis Amazon PPC#114 - So gelingt die optimale Amazon Keyword RechercheSie steht am Beginn einer jeden Amazon Reise: die Keyword Recherche. Denn sie ist wichtig, um die richtigen Suchbegriffe zu identifizieren und als Keywords einzubuchen. Doch auch im Laufe der Amazon Reise ist sie immer wieder essenziell, um dein SEO und PPC zu challengen. Worauf es bei der Keyword Recherche wirklich ankommt, klären Florian und Mareike in Folge 114.Alle Themen der Episode im Überblick:Intro (00:00-01:46)Einführung in das Thema (05:46)Wann du eine Keyword Recherche durchführen solltest (09:02)Warum ist sie vor der Erstellung des Produktlistings wichtig? (10:18)Warum ist sie für deine Werbeanzeigen wichti...2022-07-1340 min
AMZPro PodcastClever Amazon PPC optimieren (Geheime Hacks für Weihnachten) | #387 | AMZProClever Amazon PPC optimieren. Die besten Hacks für Weihnachten 2021 vom Experten. Den ganzen Vortrag sehen: https://www.amzpro.io/dk/
Im Zuge der Doorbuster Amazon Konferenz hat uns Thomas Ropel von Sellics die besten Tricks für die Amazon PPC Optimierung Weihnachten 2021 gezeigt und wie du mit unter anderem Sellics Benchmarker das beste Ergebnis rausholst.
Zu Sellics: https://amzpro.io/sellics/
In diesem Video gibt es einen kurzen Auszug aus seinem Vortrag mit den spannendsten Tipps für die richtige Amazon PPC Optimierung.
Du willst die gesamte Doorbuster Konferenz sehen? Sichere dir deine...2021-12-1508 min
Silent Sales Machine Radio#409: Small team builds a multi-million Amazon wholesale/replen empire! One of the secrets to success behind Rich Potter's multi-million dollar Amazon wholesale/replens business is hiring great people! Today we meet someone he hired whom he met at a gym registration desk. The new hire started out packing and shipping products, but quickly took on more duties with an eager and ambitious attitude. He's now helping find new wholesale opportunities and discover new hot selling bundles as well as managing two virtual assistants. Today I interview that "new hire turned business manager". It's a motivating story with many great lessons for business builders of all levels! Today's guest: Richard C...2021-11-1845 min
The Brand Builder Show006 - Amazon PPC Optimization Secrets w/Sellics Co-Founder Thomas RopelIn this episode of the Brand Builder Show I’m joined by Sellics co-founder and CMO Thomas Ropel. With over 15 years experience with pay-per-click advertising, Thomas is one of the most experienced voices in the Amazon advertising space and this episode is a gold-mine of actionable insight.
Key Topics:
How to structure your PPC campaigns for ultimate optimization
What analyzing over $2.5bn in ad spend has taught the Sellics team
Exactly what you need to do to win the Q4 PPC battle
Try Sellics today:
Explore the Benchmarker report (FREE)
Expl...2021-11-1635 min
The Brand Builder Show006 - Amazon PPC Optimization Secrets w/Sellics Co-Founder Thomas Ropel
In this episode of the Brand Builder Show I’m joined by Sellics co-founder and CMO Thomas Ropel. With over 15 years experience with pay-per-click advertising, Thomas is one of the most experienced voices in the Amazon advertising space and this episode is a gold-mine of actionable insight.
Key Topics:
How to structure your PPC campaigns for ultimate optimization
What analyzing over $2.5bn in ad spend has taught the Sellics team
Exactly what you need to do to win the Q4 PPC battle
Try Sellics today:
Explore the Benchmarker report (FREE)
Expl...2021-11-1635 minSilent Sales Machine Radio#408: Student selling $500k in 2021 using strategies from the "PAC"Today we meet a student who is doing very well selling on Amazon while also generating results with several other strategies that she's learned primarily from the ProvenAmazonCourse.com course. The "PAC" contains modules for numerous strategies, and Vicky has jumped into many of them with excellence. As a former school teacher turned homeschool mom, she's really great at communicating her inspirational story that's sure to have several great lessons and motivational tidbits for you to enjoy. She sold about $250K in 2020 on Amazon and is on pace to sell $500K in 2021 at 35% margin using some Replens strategies, bundling...2021-11-151h 03Silent Sales Machine Radio#407: What's working now for Amazon sellers with our resident Replens expert Jimmy SmithIf you are curious about what's working now for Amazon sellers, you'll love this episode. Today we catch up with the leading Amazon Replens expert on our team - Jimmy Smith. We discuss the current challenges we are seeing among many Amazon sellers and the creative solutions that are working for so many of us. We also spend a bit of time discussing why we call the biblical model for doing business "the most tested, relevant and proven model you'll find anywhere" for growing a business of any kind. Finally, Jimmy has specific strategies for managing the current Amazon...2021-11-1140 minSilent Sales Machine Radio#406: A journey from arbitrage to seven figure brand building successToday's guests are heading towards doing $1.4-1.5Million in sales on Amazon in 2021 and are projecting to double that next year. They credit our coaching team for what they’ve developed as you’ll hear. They are most excited about the brand protected bundles they’ve built that are selling very well and are easily sourced. They started with the simple strategies that we teach in our ProvenAmazonCourse.com course and ran a thriving RA (retail arbitrage) business in the US while traveling internationally as their first successful model, and from there they've grown steadily into build branded bundles. This f...2021-11-081h 17Silent Sales Machine Radio#402: Can you really start a viable Amazon business with less than $1,000?Did you know that several of our most exciting student success stories have come from people who started on Amazon business with very little and then went on to grow incredible businesses? Today I share how they did it. You don't need a lot of cash, and you shouldn't be listening to the pricey course sellers if you are new to making money online. We offer a better way- with loads of stories from real people to back up our approach to Amazon seller success. Keep your wallet in your pocket and ramp up steadily with the approach that's...2021-10-2545 minSilent Sales Machine Radio#397: She started as a teen and now has a thriving six figure Amazon businessToday's guest has a goal to hit $350-$400K in sales in 2021 at a very healthy margin. She started her Amazon selling adventure as a young teen and now she has a beautiful, growing business on Amazon based on wholesale and replens strategies. When she first found our community she doubted the legitimacy of our ProvenAmazonCourse.com course, because it was priced too low for her to consider it credible. It took her awhile to come around, but once she did, her business took off and she loved our community so much that she joined as a coach on...2021-10-071h 08AMZPro PodcastAmazon FBA ohne Amazon PPC?! Wie notwendig Amazon Werbung wirklich ist! | #369 | AMZProAmazon FBA ohne Amazon PPC? Lässt sich ein Business heutzutage noch ohne Amazon Werbung aufbauen? In diesem Video geht es darum wie überlebenswichtig Amazon PPC für dein Marketingmix ist.
Über dieses Thema habe ich mit Thomas Ropel von Sellics gesprochen.
Zu Sellics: https://amzpro.io/sellics
Dank der jahrelangen Erfahrung im Bereich PPC und PPC Optimierung konnte Thomas mit seinen Kollegen Sellics entwickeln und bietet dir dadurch viele Möglichkeiten dein Amazon PPC optimieren zu können.
Das beste an der Sache: Sellics Benchmarker ist komplett kostenlos nutzbar. Mit diesem Online Tool kan...2021-10-0441 minAMZPro PodcastMehr Erfolg - 5 Amazon FBA Tipps für HändlerIm heutigen Livestream teile ich mit dir meine 5 Tipps wie Du dein Amazon Business effizient und stabil aufbaust - ohne Zeit oder sogar Geld zu verschwenden!
Links zu der Folge:
https://amzpro.io/setup/ (Setup Week mit Christian Deak)
https://sellersheets.com/ (kalkulation)
https://amzpro.io/h10/ (Helium 10)
https://amzpro.io/sellics/ (Sellics Benchmarker)
Diese Tipps sind sowohl für Anfänger, als auch für Fortgeschrittene Händler sehr spannend.
Von der Product Research bis zum Investment hin zur finalen Produktstrategie - die wichtigsten Themen werden behandelt!
Wenn Du an...2021-09-221h 10
AMZPro Podcast33% weniger PPC Kosten in 4 Wochen?! - Geheimtipp: Kostenloses Amazon PPC Tool | #348 | AMZPro33% weniger PPC Kosten in 4 Wochen?! Der Geheimtipp: DAS kostenlose Amazon PPC Tool! Zu Sellics: https://amzpro.io/sellics
In diesem Video geht es darum, wie ich mit Hilfe von Sellics Benchmarker den Amazon ACoS um 60% senken konnte - ein Follow Up zum vorherigen Sellics Video: https://youtu.be/xa4XZamfrSY
Bei der Analyse im Sellics Benchmarker ist aufgefallen, dass die Conversion Rate zu gering ist und der ACoS viel zu hoch.
Es gab also zwei Aufgaben, die angegangen werden mussten:
Die Conversion Rate verbessern
Die Werbung mehr auf "Products" auslegen
Dank der PPC O...2021-08-3104 min
OHN PodcastOHN Podcast #5/21 - Thomas Ropel: „ Amazon hat extrem hohe Margen im Advertising-Bereich“Was Amazon anfasst, wird oft zu Gold und was noch kein Gold ist, hat Amazon meist noch nicht angefasst. So wie lange Zeit den Advertising-Bereich. Werbung fristete beim Handelsriesen lange Zeit ein Schattendasein, welches Potenzial darin schlummert, erkannte aber früh ein kleines StartUp aus Deutschland. Sellics heißt das Unternehmen, das längst nicht mehr klein und längst der größte Advertising-Partner von Amazon ist.
Thomas Ropel ist der Chief Marketing Officer (CMO) von Sellics und spricht im OHN Podcast darüber, wie Sellics diese Position erreicht, aber auch darum, wie sich der Stellenwert von Advertising bei Amazon über die...2021-05-2827 min
Ecommerce Talks28 - Cosa sono i contenuti A+ di Amazon e perché sono importanti?I contenuti A+ di Amazon FBA ti permetto di vendere di più con il tuo negozio Amazon.Sono però solo disponibili se hai il brand registrato nel brand registry di Amazon.Guarda il contenuto completo su Youtube: https://www.youtube.com/watch?v=GxZqiUFIHRs&t=3sSource: https://sellics.com/blog-amazon-a-plus-content-enhanced-brand-content/#shopify #ecommerce #amazonfba #emailmarketing #tutorial__________📙 Scarica e-book gratuito “Come creare un negozio online con Shopify”http://qbrico.com/ebook🧪 Prova Shopify gratuitamente per 14 giorni:https://it.shopify.com/prova-gratuita/ecommercetalks✉️ Iscrivi...2021-04-2108 min
The Flywheel - an Amazon PodcastEP10: Why Do Rankings MatterIn the last episode of the first season of The Flywheel, Courtney and Tommaso discuss the importance of rankings, both paid and organic, and ways brands have to improve their placements.
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Send in a voice message: https://anchor.fm/theflywheel/message2021-04-0632 minThe Flywheel - an Amazon PodcastEP9: Conversation with Matt McGraw - a Success StoryIn this episode of The Flywheel, Courtney and Tommaso sit down with Matt, Director of Amazon Advertising at AMPLEX, to discuss what allowed him to rewrite the faith of his advertising account, drop his average ACoS, and win his category back!
Reach out and send question to theflywheel@sellics.com
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Send in a voice message: https://anchor.fm/theflywheel/message2021-03-3033 minThe Flywheel - an Amazon PodcastEP8: What to Do When You Don't Want to Do Your Job!What to Do When You Don't Want to Do Your Job, or "The Lazy Episode", covers the very basic things you should check to make sure your Amazon PPC account is running smoothly.
Resources:
Sellics Advertising
How Does Ad Scheduling Work in Sellics?
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Send in a voice message: https://anchor.fm/theflywheel/message2021-03-2317 minThe Flywheel - an Amazon PodcastEP7: Ad Scheduling, a Double-edged SwordIn this new episode of The Flywheel, Courtney and Tommaso discuss the pros and cons of Ad Scheduling (also referred to as "Day-Parting"), a technology that allows you to intentionally pause and play Amazon Ads at specific times.
Resources:
Sellics Advertising
How Does Ad Scheduling Work in Sellics?
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Send in a voice message: https://anchor.fm/theflywheel/message2021-03-1621 minThe Flywheel - an Amazon PodcastEP6: Keyword HarvestingIn this new episode of The Flywheel, Courtney and Tommaso discuss the strategy behind Keyword Harvesting and the differences between a manual and automated approach.
Resources:
Video: The Keyword Harvesting Process
Optimal Campaign Structure for Keyword Harvesting
Campaign Naming Convention
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Send in a voice message: https://anchor.fm/theflywheel/message2021-03-0929 minThe Flywheel - an Amazon PodcastEP5: Bread & Butter PPC (Part 2)In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC.
Topics:
Campaign structure: How to group products together
Naming convention, why is it important?
Segmentation by campaign or ad groups: pros and cons
Separating campaigns by keyword type or match type
Resources:
Optimal Campaign Structure
Campaign Naming Convention
Sellics - AI Automation
The Sellics Benchmarker [Beta]
Send Questions to theflywheel@sellics.com
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Send in a voice message: https://anchor.fm/theflywheel/message2021-03-0230 minThe Flywheel - an Amazon PodcastEP4: Bread & Butter PPC (Part 1)In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC.
Topics:
The origins of PPC advertising
Key Performance Metrics on Amazon
The layered structure of Amazon campaigns
The three families of keywords in the Amazon real estate.
Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures.
Resources:
Sellics - AI Automation
The Sellics Benchmarker [Beta]
Send Questions to theflywheel@sellics.com
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Send in a voice message: https://anchor.fm...2021-02-2330 minThe Flywheel - an Amazon PodcastEP3: A Conversation with Franz Jordan, Sellics' CEOIn this new episode of The Flywheel, Courtney and Tommaso have a conversation with Franz Jordan, Sellics' CEO. They discuss the future of the Amazon shopping experience, the relationship between paid media and the "organic world", the latest innovation in Amazon software, and their first loves.
Resources:
Sellics - AI Automation
The Sellics Benchmarker [Beta]
Send Questions to theflywheel@sellics.com
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Send in a voice message: https://anchor.fm/theflywheel/message2021-02-1729 minThe Flywheel - an Amazon PodcastEP2: Product Targeting & HotdogsIn this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance?
Topics:
What is product targeting?
Which ad types support it?
Which ad types are best for product targeting
The "Hot Dog Example": Up-sell, Conquest, Cross-sell
Story Time - Luxury Camping Accessories story
Resources:
How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy
Sellics - AI Automation
Send Questions to theflywheel@sellics.com
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The Ecomcrew Ecommerce PodcastE362: Running an Ecommerce Business as a Side HustleAs ecommerce sellers, we want nothing more than to grow our business and maximize our profits, but sometimes, the opposite can also be true. David Wilson, who was a previous guest in our Under the Hood segment, is trying to downshift his business and transition it into a stable side hustle to support his personal hobbies. In this episode, I give David some valuable advice on how to keep his business chugging along as a lifestyle business. We talk about why it’s still important to seek new opportunities and to streamline your ecommerce business, even...2021-02-0446 minThe Flywheel - an Amazon PodcastEP1: The Sales Attribution WindowIn the second episode of The Flywheel, Courtney and Tommaso talk about the "Sales Attribution Window." As Amazon does not release live data on advertising sales, we need to adapt how we review performance and make decisions.
In this episode we cover:
What is the sales attribution window
Differences between different ad types on Vendor Central and Seller Central
How to analyze performance and make decisions
The effect of the window on automation tools.
Resources:
Sellics - AI Automation
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Send in a voice message: https://anchor.fm/theflywheel/message2021-02-0223 minThe Flywheel - an Amazon PodcastEP0: What did Amazon do now?!In the first ever episode of The Flywheel, an Amazon podcast hosted by Sellics' Strategic Account Managers, Courtney and Tommaso share they thoughts on the recent changes to the Amazon's platform.
As brands are no longer allowed to reply to customers' reviews, how should you adapt your Amazon strategy? Why did this change happen? What are some opportunities sparked by this change? Listen in and find out more the the first episode of The Flywheel!
Resources:
Commenting on Amazon Reviews Is Not Possible Anymore – What to Do Now?
Sellics - Am...2021-01-2824 min
Success on AmazonHow to prepare for Amazon's Prime Day!In this week's episode of The Success on Amazon Podcast, Thomas and Yasser from Sellics chat about
The importance of Prime Day
Breakdown the top Prime Day selling tactics that are proven to maximize sales
Show you how to formulate a winning Prime Day advertising strategy
Share their expectations for PPC performance
The countdown to Prime Day is on.
Find us here:
www.sellics.com https://sellics.com/q4-of-the-century-2020/
https://sellics.com/blog-how-to-sell-on-amazon-prime-day-the-definitive-guide-for-sellers-and-vendors/
If you enjoy these episode, make sure...2020-10-0700 minSuccess on AmazonHow to Increase your Amazon Advertising Sales in Q4!In this week's episode of The Success on Amazon Podcast, Thomas Ropel, CMO of Sellics chats about:
How to maximize your Amazon Advertising sales throughout Q4
What you need to know about scaling your targeting strategies across Sponsored Products, Sponsored Brands, and Sponsored Display
Why the biggest opportunity is happening when you don’t expect it
Register now at https://sellics.com/q4-of-the-century-2020/ to get your business prepared for the “Q4 of the Century.”
If you enjoy these episode, make sure to follow us and leave us a review
...2020-09-231h 09Success on AmazonSELLING ON AMAZON : HOW GET READY FOR THE HOLIDAY SEASON 2020!The busy Holiday Season is fast approaching and with Amazon’s accelerated growth in 2020, Black Friday, Cyber Monday, Prime Day and Christmas sales are expected to grow exponentially!
In this week's episode of the Success on Amazon Podcast, Franz Jordan and Thomas Ropel unveil 3 critical new launches from Sellics that will make sure you’re ready for the “Holiday of the Century!”
If you enjoy these episode, make sure to follow us and leave us a review
To learn more about Sellics, please visit us at http://sellics.com2020-09-091h 06Success on AmazonHow to scale on Amazon and still be profitable!Welcome back to this week’s episode of the Success on Amazon Podcast! This week, we are joined by Daniel Ripes of Rise Interactive. In this episode, we share with you expert insights on how to scale on Amazon profitably and what are the best strategies to use.
If you enjoy these episode, make sure to follow us and leave us a review
To learn more about how you can easily meet and automate your specific advertising goals at http://sellics.com2020-08-2657 minSuccess on AmazonThe Top 3 Advanced Amazon PPC Tactics You Need to Try!In this episode of The Success on Amazon Podcast, Thomas Ropel, CMO of Sellics, and Gregg Manias, VP of Performance Media at Acronym, will cover some of the most popular advanced Amazon PPC Tactics - you will hear about portfolio strategies, the right balance between auto and manual campaigns, and Sponsored Display strategies.
To learn the top strategies to sell on Amazon visit: https://sellics.com/
Get your free PPC audit here https://sellics.com/advertising/free-amazon-ppc-analysis/ Be ready to get your Amazon campaigns to the next level.2020-08-061h 04Success on AmazonHow to Run Effective Amazon Product Targeting CampaignsWelcome back! In this week's episode of the Success on Amazon Podcast, Sellics CMO Thomas Ropel is joined by Destaney Wishon of Better AMS to show you how to run your Amazon Product Targeting Campaigns in an effective way.
They discuss the different forms of product targeting, show Amazon product Targeting strategies that are proven to work and address how to improve product targeting CTR to make the most of your Amazon Ad Budget.
To learn more about Sellics All-in-One Amazon Solution, please visit: https://sellics.com/2020-07-221h 01Success on AmazonLevel Up your Amazon Selling Strategy with Amazon’s New Retargeting Features! (Ep. 13)In this week’s episode, CEO of Sellics, Franz Jordan is joined by Amazon Advertising Expert, Sprigley Allan of Prime Guidance.
Together they cover some of the newest and most exciting Amazon advertising tools and tactics.
They discuss topics ranging from Sponsored Brand Videos, Amazon Posts, and Sponsored Display.
For Sponsored Display, they also cover the new retargeting capabilities that are a game-changer for anyone who is proactively pushing cross-sells as well as continuity purchases.
If you enjoy these episodes and find them valuable, make sure to follow us and leave us...2020-07-081h 01Success on Amazon6 Key Tips on How to Cut Ad Waste when Advertising on Amazon (Ep. 12)In this weeks episode, advertising expert Zi Lin Liang and CMO of Sellics Thomas Ropel share exactly how to avoid wasting ad spend on Amazon.
Together, they give you 6 quick and easy tips to cut ad waste, and talk about how you can use the free Sellics Advertising Analysis Report to identify the campaigns and keywords that are wasting your budget.
If you enjoy these episode, make sure to follow us and leave us a review
To learn more about how you can easily meet and automate your specific advertising goals at...2020-06-241h 04Success on AmazonAmazon Strategy - The Ultimate Guide for the Multi-Channel eCommerce environment in 2020 (Ep. 11)In this episode of Sellics Thursday Live, Sellics CMO Thomas Ropel is joined by Mudit Jaju of Wavemaker to discuss how to craft a successful Amazon selling strategy with the multi-channel eCommerce environment in mind. In During this interview, you'll get real-world examples from fellow sellers and tangible tips that can be applied to your business today.
If you enjoyed this episode, please make sure to follow us and leave us a review!
To learn more about Sellics All-in-One Amazon Solution, please visit: https://sellics.com/2020-06-1758 minSuccess on AmazonHow to use Google data to improve your Amazon Ads (Ep. 10)On this episode, Franz Jordan is joined by Amazon expert and VP of Strategy & Advertising at Amify Brian MacDonald to discuss using Google and Amazon together to create a winning advertising strategy.
Together, they discuss how to use your Google data to help improve your Amazon ads, explain how to measure the impact of Google Ads on Amazon sales, and detail the role that organic Google search has on Amazon sales.
To learn more about Sellics visit: http://sellics.com2020-06-0956 minSuccess on AmazonHow to use Sponsored Products, Sponsored Brands and Amazon DSP to boost Your Revenue (Ep. 9)On this episode, Franz Jordan is joined by Amazon advertising expert and found of Beekeeper Marketing, Lynn Graham.
Together they chat about the most powerful Amazon Advertising duo: Search (Amazon Sponsored Products and Sponsored Brands) and Amazon DSP.
They break down the differences between display and search on Amazon, detail how to use display and search when executing a full-funnel advertising strategy from awareness to purchase, and provide examples of how other Amazon businesses have used this combination to boost their revenue on Amazon
Learn more about how you can easily...2020-06-0356 minSuccess on AmazonTop Strategies To Grow your Amazon Sales (Ep. 8)On this episode, Sellics CMO, Thomas Ropel is joined by Advertising expert, Zi Lin Liang.
During the episode, Zi Lin share the top Amazon Advertising strategies for 2020 to grow sales and reduce ACoS. They also chat about the benefits of having a strong campaign structure to ensure Sponsored Product Campaign efficiency.
To learn more about Sellics visit: http://sellics.com2020-05-201h 06Success on AmazonHow to easily run Sponsored Product Campaigns on Amazon (Ep. 7)On this special edition episode, Thomas Ropel, Sellics CMO is joined by 3 special guests to discuss the new release of Sellics Advertising.
Together they chat about the benefits of using Sellics’ Automation tools to fully optimize Amazon Sponsored Product Campaigns daily to meet specific advertising goals.
Learn more about how you can easily Automate your keyword bids with Sellics to meet your specific advertising goals at http://sellics.com2020-05-1358 minSuccess on AmazonHow to successfully sell on Amazon in 2020 and Tips to navigate the effects of the crisis (Ep. 6)On this episode, Diana from Sellics is joined by Yasser Sakan, a seasoned Amazon Seller who has been able to successfully sell on Amazon during the crisis.
Together they break down the overall impact that the coronavirus crisis has had on brands selling on Amazon, give practical examples on how to navigate the effect of the crisis and detail their predictions for what's to come in the next business quarter.
To learn more about Sellics visit: http://sellics.com2020-05-0642 minSuccess on AmazonHow Brands are adjusting to the new normal of Amazon selling with Peter Kearns of 180Commerce (Ep. 5)On this episode, Franz Jordan is joined by Amazon expert Peter Kearns of 180Commerce.
Peter shares how brands are adjusting to the new normal of Amazon selling. They also break down the 3 key business areas that are affected by marketplace changes resulting from the coronavirus crisis: inventory, advertising, and branding strategy.
During this week's episode of Sellics Thursday Live, Amazon expert Peter Kearns of 180Commerce will be joining Franz Jordan to discuss how brands are adjusting to the new normal of Amazon selling and shares actionable tips to help brands overcome uncertainty.
To...2020-05-0555 minSuccess on AmazonKey Amazon Advertising Strategies to implement during the COVID-19 crisis (Ep. 4)On this episode, Franz Jordan is joined by advertising expert, Stefan Jordev of Bobsled Marketing to discuss if Amazon Sellers should keep advertising on Amazon during the coronavirus crisis.
Together they look into the effect that the coronavirus crisis has had on the current advertising environment, explain the positives and negatives to cutting back on advertising at the moment, and break down different advertising tactics and strategies to use that are proven to work in unstable marketplace conditions.
To learn more about Sellics visit: http://sellics.com2020-04-2956 minSuccess on AmazonDeclining Purchase Orders and the challenges that Amazon Vendors are facing (Ep. 3)On this episode, Franz Jordan interviews Carina McLeod (Founder of Vendor Society & eCommerce Nurse) to discuss the challenges that Amazon Vendors & Hybrids are facing during Coronavirus times.
Carina shares insights on what Amazon Vendors can do if they are seeing Purchase Orders decline, how Amazon categories what items are high priority and whether it’s a good time to start a direct-to-customer business.
To learn more about Sellics visit: http://sellics.com2020-04-2851 minSuccess on AmazonHow Amazon Brands and Agencies are being impacted by the Coronavirus (Ep. 1)On this episode, Franz Jordan interviews Chris Mole from Molzi, on the Impact that the COVID-19 Crisis is having on Amazon Businesses both on the Demand and Supply side.
Franz and Chris go into depth about what Amazon Categories are thriving at the moment and share tips that Sellers and Brands can use to maximize their success during this time of uncertainty.
To learn more about Sellics visit: http://sellics.com2020-04-281h 05Success on AmazonShould you start selling on Amazon during the Crisis? (Ep. 2)On this episode, Franz Jordan interviews E-Comas Founder, Jérôme de Guigné to discuss the impact that COVID-19 is having on Global Supply chains.
Franz and Jérôme chat about the consequences of Amazon not accepting shipments for Non-Essential Categories and also, address the question of whether right now is the best time to start Selling on Amazon.
To learn more about Sellics visit: http://sellics.com2020-04-281h 01
The Revenue Insights PodcastTaimoor Tariq, Head of Revenue Operations @ SellicsTaimoor Tariq jumped onto Sales Operations Demystified to share his exposure to sales operations from an entry-level part-time sales rep journeying and honing up his career in becoming the director of revenue operations of Sellics. He also revealed important tactics for bringing order to chaos, he also provided insights into what teams are doing whilst working remotely during these challenging times.2020-04-2817 minThe Ecomcrew Ecommerce PodcastE278: Dave’s Year 2 Update on His Offroading Gear BusinessIt’s Dave doing a solo podcast today. I’ve been giving periodic updates on how my current ecommerce business has been doing so far. Having recently marked two years of owning and running OffRoadingGear.com, another update is due. If you’re new to the podcast or need a refresher, here are quick links to previous episodes in this series. Part 1: Rebuilding a $1million Ecommerce and Importing Business from Scratch Part 2: Rebuilding a $1M Ecommerce Business – Finding Products and Suppliers Part 3: Rebuilding a $1M Ecommerce Business – First 60 Day Results Part 4: Rebuilding a $1M Ecommerce Business – 6 Month Result...2019-08-2629 min
INspired INsider Podcast[RETAILX Series] Advertising on Amazon with Franz Jordan Co-Founder of SellicsFranz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics. Here’s a gli...2019-07-3010 minThe Ecomcrew Ecommerce PodcastE270: How to Make More Money Out of Existing Ecommerce SalesIt’s almost the end of July and we’re down to the last episode of Women’s Month. I’ve had a great time chatting and learning from all these incredible women. Today’s guest is a returnee to the EcomCrew Podcast. Dana Jaunzemis is the founder of HomeHealthtesting.com. She has a solid accounting background. She and I have been friends for years and was in one of my earliest podcast episodes where we talked about ecommerce growth and profitability. In this episode, she and I discuss the importance of ecommerce accounting and how to mak...2019-07-3048 minINspired INsider Podcast[One Question] Tools to Create a Successful Ecommerce Business with Joseph Abitbol (SellerLocker) & Franz Jordan (Sellics)Joseph Abitbol is the co-founder of Seller Locker - a Fulfilled By Amazon (FBA) Pick & Pack fees manager and reimbursements solution company. Franz Jordan is the founder of Sellics - an All-in-One Amazon software platform that powers both small to medium businesses and enterprises to scale their success on Amazon. Here’s a glimpse of what you’ll learn: [0:48] Jeremy welcomes his guests, Joseph Abitbol (SellerLocker) & Franz Jordan (Sellics) [1:20] The problem with multiple SKU’s. [3:00] You should have a campaign for every single product. [3:45] Joseph talks about how SellerLocker helps Amazon sellers. [5:30] Franz explains the value that Sellics...2019-07-1711 min
Climate Mayhem - Presented By The Daily Marketer#18: Entering The Westworld of Amazon Marketplace (And How To Become a Seller)The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Amazon Marketplace not only contributes a huge chunk of revenue to Amazon's annual sales, but 2,975 new sellers join EVERY DAY. However, the real challenge with being a seller is NOT inventory management, taxes, or profitability, but marketing. Show Notes Feedback Express Amazon Marketplace Stats: https://www.feedbackexpress.com/amazon-1029528-new-sellers-year-plus-stats/ 2019-04-2509 minThe Ecomcrew Ecommerce PodcastE224: Using Sellics for PPC Management and More with Franz Jordan, Sellics FounderSellics is one of the tools that has made a huge impact on my business. Today's podcast guest is Franz Jordan, the founder of Sellics, and we discuss how the software started, how it evolved into the all-in-one Amazon tool it is today, and the features that so many Amazon sellers now can't live without. Born out of a need Back in late 2013, there were no tools that helped sellers with their rankings on Amazon. Sellics was created out of that need, and it began its early life primarily as an Amazon SEO tool. 2019-02-1844 min
Podcast Archives - QA Selling Online PodcastWhat Tools Do I Use For Amazon PPC #246A question from Anthony about what software tools I use to automate my Amazon FBA PPC and the tool I use for multichannel management
My tools of choice are PPC Scope a tool by Brian Johnson and Brian Burt
The other is Sellics and this tool does a ton of other things related to selling on Amazon
Multichannel software is Selleractive.com2019-02-1806 min
QA Selling Online at AmazonWhat Tools Do I Use For Amazon PPCA question from Anthony about what software tools I use to automate my Amazon FBA PPC and the tool I use for multichannel management
My tools of choice are PPC Scope a tool by Brian Johnson and Brian Burt
The other is Sellics and this tool does a ton of other things related to selling on Amazon
Multichannel software is Selleractive.com2019-02-1806 minThe Ecomcrew Ecommerce PodcastE206: A Rundown of the Best Amazon ToolsDave and I have been part of this industry long enough to have tried a number of strategies to grow our respective ecommerce businesses. Of course, this meant we had to use tools that are compatible with Amazon to develop new products, monitor reviews, and ultimately hit key business metrics. That being said, we wanted to go through a handful of these and comment on them (or at least on the ones that we do use). To make things easier, here are some of the ones we both personally use or have tested - organized...2018-12-1746 min
Malte HelmholdAmazon Verkaufsstrategien mit Power- Seller Felix Deutsch | WZVE #75Felix Deutsch von Rubde.com erzählt uns heute, wie er online erfolgreich geworden ist. Vor allem mit seinem private Label auf Amazon Rubde-Snapback Caps, mit denen er und sein Geschäftspartner ein Amazon-Best-Choice Product an den Start gebracht hat, das täglich Kartonweise gekauft wird. Felix gibt mir in dieser Episode Tipps, die man nicht so jeden Tag bekommt! Auch wenn du nicht bei Amazon verkaufst: hör rein, es gibt für jeden Unternehmer was zu lernen!
Felix Website für den Kontakt zu ihm: https://www.rubde.com
Tool für Amazon: https://sellics.com
Abkürzugen aus dem...2018-12-0643 min
Wenig Zeit – Viel Effekt // PodcastAmazon Verkaufsstrategie - mit Power- Seller Felix Deutsch | WZVE #75Felix Deutsch von Rubde.com erzählt uns heute, wie er online erfolgreich geworden ist. Vor allem mit seinem private Label auf Amazon Rubde-Snapback Caps, mit denen er und sein Geschäftspartner ein Amazon-Best-Choice Product an den Start gebracht hat, das täglich Kartonweise gekauft wird. Felix gibt mir in dieser Episode Tipps, die man nicht so jeden Tag bekommt! Auch wenn du nicht bei Amazon verkaufst: hör rein, es gibt für jeden Unternehmer was zu lernen!
Felix Website für den Kontakt zu ihm: https://www.rubde.com
Tool für Amazon: https://sellics.com
Abkürzugen aus dem...2018-12-0643 min
Time for Marketing#9 - Prabhat Shah - Amazon SEO Tools I Wouldn't AvoidAnother talk from the Brighton SEO conference, this time on Amazon SEO. Amazon can be one of the most important sales channels that your company uses. Prabhat is an expert on Amazon and eBay sales at OnlineSellerUK, and you can check out his presentation at the end of this post.
Here is the list of all the tools that Prabhat showed in his presentation
sonar-tool.com/us
sellics.com
xsellco.com
amzscout.net
splitly.com
helium10.com
keywordtool.io/amazon
amzdatastudio.com
Amazon KW Index and Rank C...2018-10-2822 minINspired INsider PodcastServing Ecommerce Sellers and Creating Innovative Solutions with Franz Jordan Co-Founder of SellicsFranz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics. Here’s a glimpse of...2018-06-211h 00The Ecomcrew Ecommerce PodcastE147: Amazon PPC Strategy - Step by Step Guide on Saving Thousands of DollarsWhile Amazon PPC is one of the most important tools for any Amazon seller, it's also one that's very expensive. It can potentially drain your profits if left unchecked. Case in point: In January we spent roughly $33,000 on Amazon PPC, generated sales amounting to around $104,000, with ACOS at 30%. Deducting Cost of Goods and other Amazon fees, we incurred a net loss of $537. You might ask what's the point of running ads if it's a loss anyway, and the answer is what I call the "Amazon flywheel effect". It's okay for me to take a hit...2018-05-2127 min
QA Selling Online at AmazonHow To Sell On Amazon From Anywhere (Part 4) #125Today we will be talking about how to create a listing that will help you sell your products faster and easier, how to get keywords and where to use them.
I want you to remember that this series of 4 episodes is not an in-depth training, it's just a quick explanation how to do things work and needs to be done to start. I still recommend doing research, listening to other episodes of the podcast and even getting second opinions on things. Sometimes what works for some doesn't work for others
Here are some of the tools we can use for th...2018-05-1533 minPodcast Archives - QA Selling Online PodcastHow To Sell On Amazon From Anywhere (Part 4) #125Today we will be talking about how to create a listing that will help you sell your products faster and easier, how to get keywords and where to use them.
I want you to remember that this series of 4 episodes is not an in-depth training, it's just a quick explanation how to do things work and needs to be done to start. I still recommend doing research, listening to other episodes of the podcast and even getting second opinions on things. Sometimes what works for some doesn't work for others
Here are some of the tools we can use for th...2018-05-1533 minQA Selling Online at AmazonHow To Start Selling On Amazon (Part 2) #123On the previous episode, I explained the 4 ways you can use to start Selling On Amazon.
Today I want to let you know how to find the products, where to find the products and how to select them.
First, I want to start by letting you know of the free tools available to help you start.
There are several tools that can make your life easier, so I will let you know of the free ones and also will mention the equivalent in a paid tool.
None of the links I share with you are affiliate links. I could use my...2018-05-0920 minPodcast Archives - QA Selling Online PodcastHow To Start Selling On Amazon (Part 2) | E.p #123On the previous episode, I explained the 4 ways you can use to start Selling On Amazon.
Today I want to let you know how to find the products, where to find the products and how to select them.
First, I want to start by letting you know of the free tools available to help you start.
There are several tools that can make your life easier, so I will let you know of the free ones and also will mention the equivalent in a paid tool.
None of the links I share with you are affiliate links. I could use my...2018-05-0920 minThe Ecomcrew Ecommerce PodcastE134: 2018 Goals Quarterly ReviewAt the beginning of January, I laid out 18 goals I wanted to accomplish this year. My list consisted of both business and personal goals, with some items certainly harder and loftier than the others. While I made sure that my goals are reasonably achievable, I can't deny that a part of me--any maybe you, too--is wondering if I can achieve them all. That's why I decided that I will do a quarterly check on my progress to clearly see how far along I am on the road to achieving my goals. If you've set goals too, this...2018-04-0528 minINspired INsider Podcast[One Question] Tips for Keyword Optimization with Franz Jordan Co-Founder of SellicsFranz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics. Here’s a g...2018-04-0316 min
Der deutsche Amazon FBA PodcastAmazon FBA Bilder - USP, Feelings, Photoshop und BeispieleBessere Bilder für dein Amazon FBA ListingIch behaupte, deine Bilder könnten besser sein. Ich behaupte du hast dir zu wenig dazu überlegt. Wir sind nicht einfach so profi Designer und Werbemarketer. Deshalb habe ich das Gefühl es wäre gut, wenn wir das Thema FBA Bilder nochmals besprechen. Bestimmt machst du schon vieles richtig, aber Gedankenanstösse können sicherlich nicht schaden.Inhalt des Podcastes- Möglichkeiten / Guidelines- Desktop vs Mobile- Alleinstellungsmerkmale (USP)- Main-Bild und Dimensionen- Feelings / Grundbedürfnisse- Photoshop- Beispie...2018-02-1626 minThe Ecomcrew Ecommerce PodcastEpisode 89: The Technology StackWe get a lot of questions about what services and applications we use in our day to day business. Today I’m going to give our listeners a list of tools and services that really help us stay on top of our business. To begin with, we have four brands under the EcomCrew umbrella. The four brands are Colorit.com, Icewraps.com, Wild Baby, and Tactical.com. We use all these tools to run every brand and keep track of our customers’ needs. Here is a list of those tools: Shopify -- Every brand we have is b...2017-10-0528 min
The Amazon FBA Private Labeler ShowHow To Get Indexed For All Your Keywords On Amazon [EP83]Welcome To Episode #83 of the Amazon FBA Private Label Show Podcast! In this episode I break down the mystery of Amazon keyword indexing and what to do about it so you can grab more traffic. Listen to this Amazon FBA Podcast! How To Get Indexed For All Your Keywords On Amazon [EP83] Amazon has certainly been busy making a lot of changes to the way the keywords in your listing index. Unfortunately they haven't been very clear about those changes. I break down what I have learned about keyword indexing and...2017-07-2219 min