Shows
Built to Sell RadioEp 360 Looking Smaller to Make Your Company Bigger - With Sendible Founder, Gavin HammarIn 2008, Gavin Hammar started Sendible, a platform that allows companies to manage all their social media accounts from one place. The company grew steadily until 2016, when Hammar hit a sales plateau. Challenged to combat a high churn rate, Hammar took several unique steps to humanize his business. Becoming a more approachable brand worked. Sales increased by 30% year-over-year and by 2021, Sendible had 47 employees when they were approached by ASG with an acquisition offer Hammar couldn't refuse.
2022-10-211h 13
The Rockstar CMO F'in' Marketing PodcastThe Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail EpisodeIn the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it.Ian goes backstage with an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you’ll hear, Katelyn has had a splendid career...
2022-08-061h 09![MSP [] MATTSPLAINED [] MSPx](https://artwork.captivate.fm/14fa25dd-9cca-410d-99c6-03250beae51f/i89-haaKMRb8ZtdNizH0rcd4.jpg)
MSP [] MATTSPLAINED [] MSPxThe Great Smushing: Your Avatar Needs You.Who will we be in the metaverse? Obviously, an avatar. But what will that avatar mean for the person in the real world? Has digital technology already eroded our identities as Matt gets to grips with the after-effects of Covid-19.Hosts: Matt Armitage & Richard Bradbury Produced: Richard Bradbury for BFM89.9Follow us:www.kulturpop.comhttps://www.instagram.com/kulturpop/ https://twitter.com/kulturmattEpisode Sources: https://www.wired.com/story/great-smushing-pandemic-identities/?utm_campaign=RSS&utm_medium=Sendible&utm_source=rsshtt...
2022-03-1125 min
UnscalableThe Story of Sendible's Unsung Hero with Martine HammarSendible nearly didn't happen. After accidentally giving away 10% of the business for $0, I lost motivation and started working on something else. But my wife, Martine, gave me the courage I needed to buy back my company and keep going. Like so many founders' wives, she stood by her husband's side and made numerous sacrifices that allowed me to pursue my dreams. This is her story.In this episode, I chat to Martine about: The sacrifices she had to make as my wifeThe moment I told her my idea for SendibleWhy she insisted tha...
2021-11-2932 min
The Sendible Insider Podcast47. How to start designing successful social media graphicsIn this episode, join Katelyn and David as we discuss how to get started planning and designing successful graphics for social media. You'll learn what to consider before you start designing, how to tie your graphics into your brand, and practical design tips to share your message and make your content stand out. Before you start designing, it is important to think about; checking platform content guidelines, designing different media types for different platforms, choosing the correct image sizes, understanding where the images will be seen, and knowing the goal of your content....
2021-11-2212 minThe Sendible Insider Podcast46. Scale Your Social Media Workflow by Using Content PillarsIn this episode, join Ellie and Veronika from the Sendible marketing team as they highlight how you can use content pillars to create consistency and structure when implementing a social media strategy.You'll discover what content pillars are and why they are useful for agencies and in-house social media marketers. We'll also go through some practical examples for different types of brands to inspire you and help you implement this planning method right away!Learn more about content pillars on our blog:https://www.sendible.com/insights/content-pillarsOur free Social Media...
2021-10-0421 min
Inside Marketing DesignS02E01 - Inside Marketing Design at Sendible (with David Preston)Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflowLINKS F...
2021-09-2847 min![MSP [] MATTSPLAINED [] MSPx](https://artwork.captivate.fm/9294e4a3-0f98-4504-8145-41601f41c745/lcRoOQLFl_bRCZCP_ZV9Qxn8.jpg)
MSP [] MATTSPLAINED [] MSPxWeird Science: Satellite Smartphones and Man-Hunting VaccinesSatellite smartphones, radiation detecting snakes, desert battling gardens, contraceptive vaccines and accent morphing AI are just some of the stories in this week’s Weird Science selection. Hosts: Matt Armitage & Richard Bradbury Produced: Richard Bradbury for BFM89.9Episode Sources:https://www.theverge.com/2021/8/29/22647252/the-iphone-13-5g-leo-satellite https://www.wired.com/story/radioactive-rat-snakes-could-help-monitor-fukushima-fallout/?utm_campaign=RSS&utm_medium=Sendible&utm_source=rsshttps://www.wired.com/story/a-plan-to-slow-the-creep-of-the-sahara-by-planting-gardens/?utm_campaign=RSS&utm_medium=Sendible&utm_source=rsshttps://www.wired.com/story/an-experimental-birth-control-attacks-sperm-like-a-virus/https://www.wired.com/story/el-salvador-bitcoin-rocky-start/?utm_campaign=RSS&utm_medium=Sendible&utm_sour...
2021-09-2027 min
The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)Why I Made the Switch from Fanbooster to SendibleFor years, I've rooted for Fanbooster (formerly Social Report) and in this episode, I'm breaking down why it's no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the podcast, I talk about: The challenges I was having with Fanbooster What I looked for in other tools A few tools I tried that didn't work for me Why I chose Sendible as the best fit social media management t...
2021-08-3118 min
The Sendible Insider Podcast45. How to Deal With Change - a CEO TransitionIn this episode, Gavin and Martine introduce Katelyn, the new Sendible CEO. Hear about Katelyn's background, how her & Gavin are different, what makes Sendible special, and how to approach a huge life transition (stepping up and stepping down). With advice and reflections from all three and details about the future vision for Sendible, we are excited to kick off the second season of the Sendible Insider podcast!Connect with Katelyn at CEO@Sendible.com or on Linkedin and don't forget to subscribe for future updates and to hear form other members of the Sendible team.--- S...
2021-08-2532 min
UnscalableBonus: How to work with your spouse (and not bite each other's heads off)Gavin founded Sendible back in 2009 and after the company took off, Martine quit her teaching job to join him in the company.In this episode, recorded prior to Sendible's acquisition, we talk about:Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a family bus...
2021-07-1318 min
UnscalableBonus: The Real Reason I Sold SendibleIn this episode, Gavin and Martine discuss the recent acquisition of Sendible.After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next.Mentioned in this episode: Gavin's letter to customersGavin's newsletterIf you have any questions about Sendible or the acquisition, we'd love to hear from you!Send an email to hello@unscalable.fm This is a public episode. If you would l...
2021-05-1938 min
UnscalableBonus: The Sendible Founding StoryWhen Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.Connect with Gavin:Connect with Gavin on LinkedInFollow Gavin on Twitter We want to hear from youSend an email to hello@unscalable.fm! This is a p...
2021-05-1225 min
The Sendible Insider PodcastIntroducing UNSCALABLE.FM!We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, we've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable".
So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you.
Join us at https://unscalable.fm for short, actionable, and unscalable tactics that you can use in your business today.
2021-05-0601 min
The Sendible Insider Podcast44. The Sendible Exit – A Founder's Acquisition StoryIn this episode, Gavin and Martine discuss the recent acquisition of Sendible. After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next. Items mentioned in this episode: Gavin's letter to customers - https://www.sendible.com/insights/new-story-starting-for-sendible Gavin's newsletter - https://my.growthmaps.comIf you have any questions about Sendible or the acquisition, we'd love to hear from you! Send an email to insider@sendible.com--- Send in...
2021-03-2940 min![MSP [] MATTSPLAINED [] MSPx](https://artwork.captivate.fm/d72058fb-0f9b-4e3c-a74e-cd29ee4dde55/f81607a3cd537406cf0cf506c726bfe2824c5e584c9e9dc5e04e42436c820a79.jpg)
MSP [] MATTSPLAINED [] MSPxScience is Slick: Game BrainsCould commercial graphics cards be the key to unlocking the cure for Alzheimer’s Disease? Do chilis hold the secret to solar energy conversion? And have X-Ray Spex finally been invented?Hosts: Matt Armitage & Richard Bradbury Produced: Richard Bradbury for BFM89.9Episode Sources:https://www.theguardian.com/world/2021/jan/27/seen-all-this-before-tourism-nz-says-ditch-influencer-shots-for-something-newhttps://www.newscientist.com/article/2266304-video-game-graphics-cards-can-simulate-monkey-brains-on-the-cheap/https://www.bbc.com/future/article/20210126-the-richest-human-made-marine-habitats-in-the-world?ocid=global_future_rss&utm_source=rss&utm_medium=Sendible&utm_campaign=RSS...
2021-02-0926 minThe Sendible Insider Podcast43. You're Making It Too Difficult For Your Customers To Buy From You With Kristian DownerKristian Downer is the founder of DowSocial Digital Marketing, based in Peterborough, UK. Gavin serendipitously met Kristian on the way to Social Media Marketing World in 2020 and a year later, invited him onto the show. In this episode, we discuss: Why most small businesses fall into the mistake of making it too hard for their clients to buy from them on social media Why social media is best told by the people that live and breathe your business How Kristian bounced back after losing 95% of his clients The importance of building trust when it comes to g...
2021-02-0426 minThe Sendible Insider Podcast42. Do 3rd-Party Social Media Tools Negatively Impact Facebook Engagement?"Does using a 3rd-party posting tool like Sendible hurt my brand’s organic reach and engagement on Facebook?" — In this takeover episode, recorded at the end of 2020, Veronika and Ellie from Sendible's Marketing Team answer the million-dollar question that every social media marketer wants the answer to. Following a detailed analysis of almost 60 Facebook Pages (some with more than 6.5 million fans) and over 5000 posts, Veronika and Ellie talk you through their research findings. They also share how you can use these insights to boost the organic reach of your Facebook posts. If you're a social media...
2021-01-2817 minThe Sendible Insider Podcast41. Why It's Dangerous To Stick To Best PracticesGavin was recently a guest on the Empathise IT podcast with Mordecai Holtz. It was a great interview where Gavin shared a few of his strong opinions on topics such as: Why the fear of remote working is really just a symptom of having the wrong employees Why it's dangerous to stick to best practices Why Gavin refers to himself as the anti-CEO The future of influencer marketingConnect with us Connect with Gavin: https://www.linkedin.com/in/gavinhammar/ The Empathise IT podcast: https://open.spotify.com/show/7tLttj2GxmWHIqz7v98Xj2 We want t...
2021-01-1639 minThe Sendible Insider Podcast40. The Lessons I Learned In 2020 To Help Me Succeed In 2021 With Park Howell, Neal Schaffer & Ted Prodromou2020 was a massively challenging year for all of us and 2021 is likely to be another year filled with uncertainty. In this episode, Gavin invited 3 thought leaders to share their biggest personal and business challenges from 2020, their predictions for the year ahead, and their advice for other businesses and marketers as we begin a new year.Meet our guests: Park Howell is a brand storytelling consultant and host of the hugely popular Business of Story Podcast. He recently launched the book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your...
2021-01-0613 min
The Sendible Insider PodcastLaunch #4: We Abandoned Scrum & Adopted A New Approach To Product ManagementWelcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.Today, Rachel is interviewed by Sendible's new Product Manager, Cy Robinson to explain how we've adopted the Shape Up process to bring solutions together and deliver more value for our customers.In this episode, we talk about: Why we replaced 2 weeks sprints with 6-week cycles What Product Management looks like at Sendible How we bring solutions...
2020-12-1121 minThe Sendible Insider Podcast39. How This Agency Bounced Back After Losing 50% Of Their ClientsSyndi Braun is the founder and CEO of The Social Robin and a Sendible Partner. The Social Robin is a full-service marketing company, based in Fort Worth, Texas with a focus on quality growth. In this episode, we discuss: Why Syndi decided to start her own agency How she convinced her first three employees to work for her (for free) Her number one tactic for finding new clients The impact COVID has had on her business, her team and her processes How her agency bounced back after losing 50% of her clients How to sell the value o...
2020-12-0332 min
The Sendible Insider PodcastLaunch #3: The Importance Of Research Findings & User FeedbackWelcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.Today, Rachel is joined by Sendible's Lead Product Designer, Stefano, and UX Researcher, Alexis to discuss user testing and how it's helping us make better decisions when we shape solutions for our product.In this episode, we talk about: Why it's so important to get research and testing right How we use research findings in our...
2020-11-2613 minThe Sendible Insider Podcast38. How We Grew Customer Reviews By 43% In 12 MonthsIn today's episode, Gavin is joined by Katey Gold, Sendible's customer marketing manager. One of Katey's responsibilities at Sendible is to ensure that our customers are consistently leaving us positive reviews. Since pioneering Sendible's review strategy, not only has Katey managed to increase the number of reviews by 43% in just 12 months, but our improved rating has helped to get Sendible listed as one of the top 50 products for marketers in 2020. In this episode Gavin and Katey discuss: Why reviews are so important in 2020 Whether you should focus on multiple review sites or just one. How...
2020-11-1220 min
The Sendible Insider PodcastLaunch #2: How We Find Inspiration Through Design At SendibleWelcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.Today, Rachel is joined by Sendible's Lead Product Designer, Stefano D'Avascio, and Visual Designer, David Preston to explain Sendible's new design process and how it's helping us to deliver a better experience for our customers.In this episode, we discuss: How we apply a design process to our work at Sendible How we differentiate between Product...
2020-11-0316 minThe Sendible Insider Podcast37. Tips For Onboarding New Employees Remotely Since COVIDAt Sendible, we've recruited 9 new starters since the start of the pandemic. As a result, all of them have been onboarded remotely. Petri Lohten, founder of FlowTrace.io, reached out to Gavin to ask a few questions about how we've gone about this and some of the challenges we've been facing. Gavin thought his insights may be useful to listeners, so he decided to record the conversation!In this episode we discuss: The challenges of remote onboarding vs. more traditional face-to-face onboarding Why Gavin created a Management Playbook for the leadership team and how it...
2020-10-2232 minThe Sendible Insider Podcast36. How We Grew Revenue By 50% With A Smaller Sales TeamAt Sendible, we have completely changed our sales processes over the last 12 - 18 months in a way that's enabled us to reduce the size of our sales team and continue to hit our sales targets. In fact, as a result of these changes, we were able to grow our revenue by almost 50% in less than a year!So, to explain how we went about this, Gavin invited Nico Watson, our Head of Growth, and Johnny Costello, our Head of Sales to join him on the show.In this episode we discuss: How automation and...
2020-10-1316 minThe Sendible Insider Podcast35. The Sendible Founding StoryWhen Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.Connect with Gavin: Connect with Gavin on LinkedIn Follow Gavin on Twitter We want to hear from you Send an email to insider@sendible.com or leave us a voice message!--- Send in a voice message: https://anc...
2020-10-0626 minThe Sendible Insider Podcast34. Asynchronous Communication & Why You Should Try A Zoom FastWith the world working remotely as a result of COVID, Zoom has been an incredible tool. But 6 hours of Zoom meetings every day for 4 months left Gavin completely burnt out. So, he decided to have a "Zoom fast" and in the process, discovered the power of asynchronous communication.In this episode, Gavin talks about: Why going remote can result in excessive use of real-time communication. How he ran a company town hall meeting completely asynchronously. How he politely redirected requests for a real-time conversation to asynchronous channels.Connect with Gavin: Connect with Gavin on L...
2020-09-2808 minThe Sendible Insider Podcast33. Using Cues To Inspire Thumb-Stopping Content For Social MediaWith so much demand for our attention these days, the best way to get anyone to engage with your content is to build an audience that trusts you. And we know that the best way to gain someone's trust is to connect with them on an emotional level through authentic storytelling.But a lot of agencies and marketers struggle to surface these stories from the brands they manage. That's why we created a deck of storytelling cue cards to help. In this episode, Gavin and Martine demonstrate how they used these cue cards to...
2020-09-2111 minThe Sendible Insider Podcast32. Using Brand Storytelling To Increase Your Social Media PresenceIn this special episode, hosted by storytelling expert, Park Howell, we are joined by three Sendible customers who share their tips for increasing your brand’s social media presence through digital storytelling. This is a panellist discussion taken from a live webinar we ran earlier this year.Panellists Desiree Martinez, Founder of All-In-One Social Media Sophia Rabe, Founder/CEO of Olive + Milo Social Studio Andrew Bartolotta, Digital Media Director at cityCURRENTWe want to hear from youSend an email to insider@sendible.com or leave us a voice message!...
2020-09-1442 min
The Sendible Insider PodcastLaunch #1: UX Research & How We Apply It At SendibleWelcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible. On our first episode, Rachel is joined by Sendible's UX researcher, Alexis Camacho to discuss all things UX research and how we apply it at Sendible. In this episode, we discuss: What is UX research? Why UX research is important? How we built UX research as a function within Sendible's Product Team What are the benefits of UX...
2020-09-0715 min
Business of Story#256: How to Overcome Your Quitting StorySuzanne Evans, founder of Suzanne Evans Coaching and NY Times Best Selling Author of The Way You Do Anything is The Way You Do Everything, shares five tips on how to overcome the story that makes you quit something and grow yourself and your business instead. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start y...
2020-06-0853 minBusiness of Story#255: The Five Golden Storytelling Rules for NegotiatingMarty Latz is the founder of Latz Negotiation, a national negotiation training and consulting company that helps individuals and organizations achieve better results with best practices based on the experts' research. He also has two bestselling books Gain the Edge! and The Real Trump Deal: An eye-opening Look at How He Really Negotiates. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you...
2020-06-011h 05Business of Story#254: Unveiling Your Brand Story During the COVID Road of TrialsRoss Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares why to unveil your brand story during COVID-19. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: ht...
2020-05-251h 07Business of Story#253: How Agencies Survive COVID-19Drew McLellan, president of the Agency Management Institute and Michael Gass, founder of Fuel Lines Business Development provide insights on what agencies can do right now to cope with the market dynamics of COVID-19 and prepare for the rebounding market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
2020-05-1842 minThe Sendible Insider Podcast31. How To Create A Presentation That Inspires Action During A CrisisAs a result of COVID-19, Gavin recently had to deliver one of the most important presentations to the team - he had to explain his strategy for navigating the crisis. Gavin shares his 4-step process for planning and structuring a memorable presentation that utilises storytelling techniques to elicit emotion and inspire action.In this episode, Gavin talks about: How he used to fill his presentations with too much text, too many charts and too many numbers How he went about preparing a presentation to the team to address the COVID-10 crisis How he prepares for presentations...
2020-05-1407 minBusiness of Story#252: How to Amplify Your Brand Storytelling With Interactive ContentSaksham Sharda, Creative Director at Outgrow.co, shares how you can add interactivity to your brand storytelling through quizzes, surveys, calculators, giveaways and other interactive content. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your fre...
2020-05-1155 minBusiness of Story#251: Family Business and Crisis Communications Through COVID-19Pete Walsh, Master Coach and founder of The Family Business Performance Center, and Ray Artigue, public relations and crisis communications expert, share positive approaches to navigate COVID-19 with your family and your business. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master St...
2020-05-0838 minBusiness of Story#250: How to Grow Your Business With Bewitching Brand StorytellingPark Howell, author of the new book Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and founder of the Business of Story consultancy demonstrates the proven narrative frameworks he teaches through his origin story. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial tod...
2020-05-051h 08Business of Story#249: How to Flex Your Brand Story During COVID-19Glenn Marvin founder of Konnector in Aukland, NZ, and Shawn Callahan, co-founder of Anecdote in Melbourne, AU, provide a look from down under on the Coronavirus and the work they're doing to grow their companies and raise their spirits. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
2020-04-2742 minThe Sendible Insider Podcast30. How To Retain Your Customers During The CrisisThis week, Gavin discusses how his personal experience with an affiliate software company has reminded him that during these uncertain times, it's now more important than ever to help your customers. In this episode, Gavin shares 5 things we're doing at Sendible to help: Live chat for all our customers with real humans, no bots Introducing an entry-level, lower-priced plan Offering free time for those severely impacted by COVID-19 Hosting weekly Q & A product training sessions for our customers Running live weekly workshops to connect our customers with industry expertsConnect with Gavin: Connect with G...
2020-04-2408 minBusiness of Story#248: The Story of My Brother's Battle With COVID-19My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long-distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. S...
2020-04-221h 15Business of Story#247: How to Pivot With Your Digital Storytelling Due to COVID-19John Lincoln, CEO of Ignite Visibility, one of America's top digital marketers shares how you can respond to the Coronavirus from a digital marketing strategy perspective, as there's something EVERY business can do. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master St...
2020-04-2056 minThe Sendible Insider Podcast29. Gavin, You Seem Stressed!In this episode, Gavin talks about how he was recently psycho-analysed on a podcast interview and explores the true emotions he was feeling at the time. Connect with Gavin: Connect with Gavin on LinkedIn Follow Gavin on TwitterWe want to hear from you Send an email to insider@sendible.com or leave us a voice message!--- Send in a voice message: https://anchor.fm/sendibleinsider/message
2020-04-1605 minThe Sendible Insider Podcast28. How To Run A Business While Homeschooling The KidsIn this episode, Gavin and Martine talk about the challenges they've experienced while working from home with the kids around and what they're doing to overcome them. Some of the tips shared: Be sensitive to what your kids are feeling Come up with a daily routine for your children Get up before everyone else for writing, meditation or exercise Be flexible, adapt your schedule and work later into the night if you need to Embrace the madness and show your authentic self We want to hear from you, send an email to insider@sendible.com or le...
2020-04-1411 minBusiness of Story#246: COVID-19: How to Stay Connected With Your Online CommunityGavin Hammar, founder of Sendible, and Coral Wulff, Customer Success Specialist, share tips on how to stay connected to yourself and your online community during the COVID-19 crisis. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your fr...
2020-04-0841 minBusiness of Story#245: COVID-19: How Meditation Will Strengthen Your StorytellingLynne Goldberg, co-Founder of Breethe, a leading meditation app and author of Get Balanced, Get Blissed: Nourishment for Body, Mind, and Soul, and international media expert shares how to wrestle control of your mind to create a stronger inner storyteller during the COVID-19 crisis. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your f...
2020-04-081h 01Business of Story#244: COVID-19: How to Show Up Every Day in Your Brand StorytellingMicrosoft's Head of Global Internships, Miri Rodriguez, and Investment Advisor Robert DiMeo share ways to show up positively every day with your brand storytelling during the coronavirus crisis to help those who need you. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a M...
2020-04-0842 minThe Sendible Insider Podcast27. The First 5 Steps I Took Towards Getting Us Through These Rough TimesIn this episode, Gavin discusses how he first froze and panicked before the constant reports of job losses inspired him to take action and come up with the 5 initial steps to help navigate Sendible through the crisis. The 5 steps discussed: Communication Offering relief Looking at runway Improve support for customers Building trustConnect with Gavin: Connect with Gavin on LinkedIn Follow Gavin on TwitterWe want to hear from you Send an email to insider@sendible.com or leave us a voice message!--- Send in a voice message: https://anchor.f...
2020-04-0608 minBusiness of Story#243: How to Keep Sharing Your Stories Through COVID-19Jay Baer, founder of Convince & Convert, and Pamela Slim, founder of K'é Main Street Learning Lab, both best selling authors and thought leaders on business, share advice on how to stay happy, healthy and productive while working from home during the COVID-19 pandemic. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your fre...
2020-04-0655 minThe Sendible Insider Podcast26. How I'm Navigating Sendible Through A CrisisOver the next few episodes, our CEO, Gavin Hammar, will be sharing our journey at Sendible as we navigate the company through the COVID-19 crisis. In this, the first episode of the series, Gavin discusses his personal challenges when it comes to leading a company in a time of uncertainty and what he's doing to overcome them. Connect with Gavin: Connect with Gavin on LinkedIn Follow Gavin on TwitterWe want to hear from you Send an email to insider@sendible.com or leave us a voice message!--- Send in a v...
2020-04-0109 minBusiness of Story#242: 5 Tactics to Convincingly Share a Data StoryShawn Callahan, the author of the award-winning Putting Stories to Work and founder at Anecdote, the world's largest business storytelling enterprise, shares his five-story tactics to bring data alive with your audience and move them to action. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Be...
2020-03-301h 03Business of Story#241: How to Unlock the Purpose Advantage With Your Brand StoryJeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand's purpose is playing an increasing role in the decision-making of modern consumers. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. ...
2020-03-2356 minBusiness of Story#240: How the World's Most Admired Brands Tell Their StoriesMagdalena Adamska, founder of BrandStruck.co, the only online database of brand strategy case studies to help you understand the positioning of the world's most admired brands, shares the similarities and differences between them and explores the power of brand archetyping. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
2020-03-161h 08The Sendible Insider Podcast25. "Will Advertising Be Dead By 2025?" With Miri RodriguezMiri Rodriguez is an award-winning storyteller and creative journalist at Mircosoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. Her new book, "Brand Storytelling", helps brands trigger human emotions to drive loyalty, consumer behaviour and customer engagement. Gavin and Martine recorded this episode with Miri over breakfast at the Hyatt in San Diego.In this episode, we discuss: With ads becoming less effective, is there a place for them in the future? The importance of weaving a story theme across organic and paid content How...
2020-03-1033 minBusiness of Story#239: Evolutionary Storytelling: Beyond Us vs ThemMichael Margolis, founder of Get Storied, is a 20-year veteran of disruptive storytelling, especially in big tech and shares his insights from his new book, Story 10x: Turn the Impossible Into the Inevitable. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Mas...
2020-03-0954 minBusiness of Story#238: How to Overcome Life's Body Blows With Your StoryNosa Eguae is an NCAA National Champion football player and a first-generation Nigerian American speaker, philanthropist and social entrepreneur whose goal in life is to eradicate the Disease of Low Expectation in athletes and young people. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a...
2020-03-0257 minThe Sendible Insider Podcast24. How Social Businesses Can Stand Out In Today's Noisy World With Adam FairheadAdam Fairhead is an English entrepreneur, author, philanthropist and advocate of cause-driven business. He founded Fairhead Creative to help "good" companies stand out, sell better, and make more impact with the mission of “helping difference makers make a difference." His book, "Marketing Isn't About You", helps businesses get out of their own way and lead from the front of their industry with empathy and connection.In this episode, Gavin talks to Adam about: Social entrepreneurship and the opportunities it brings. Why people are becoming less tolerant of businesses without a cause. How to get people to pay...
2020-02-2424 minBusiness of Story#237: How to Share a Healthy Brand Origin StoryAvni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Be...
2020-02-241h 10Business of Story#236: Strategies for Powerful Storytelling on Social MediaGavin Hammar, founder of online storytelling platform Sendible, and three of his clients share best practices on how to make your stories work on social media to grow your business and those of your clients. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Ma...
2020-02-171h 00The Sendible Insider Podcast23. How We Built An Inside Sales Machine Where The Leads Come To UsAs Sendible's first Sales hire, Johnny Costello has been instrumental in executing each of the various sales processes we've adopted over the past 8 years. Although we've tried several iterations, we've never had any success with any strategies that have involved outbound sales.That's because these days when future customers go out looking for a solution to their problem, they start by turning to the people they trust or review sites. It goes like this: ”Can someone recommend...” or ”I’m looking for an alternative to...” And when consumers have all the power as they do today, people can no longer b...
2020-02-1221 minBusiness of Story#235: How Your Purpose-Driven Brand Story Can Triple Your GrowthAndré Martin Hobbs, founder of Prêt, Auto, Partez, shares how their focused purpose-driven brand story has grown their Montreal-based car dealership by 3x. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your free copy of The 5...
2020-02-101h 33The Sendible Insider Podcast22. How To Make The Most Of Social Media Marketing World (#SMMW20)"Social Media Marketing World (SMMW) has been a game-changer for me, you have to go!" - this was the sentiment echoed by our customers and partners, time and time again. So, it really didn't take much more convincing for us to decide to attend our first conference in March 2019. And it turns out, they weren't wrong: The conference was a game-changer for Sendible too and we're going back again in 2020! In this episode, Gavin and Martine sit down with experienced attendees Desiree Martinez and Rob Balasabas to reflect on the conference and to discuss their top tips for...
2020-02-0537 minBusiness of Story#234: The 5 Myths Trump Uses to Wield PowerSandy Dunlop, founder of Alexander Dunlop Ltd., is an international brand consultant who explores myth, archetype, ritual, and global cultural research to create identity and meaning for purpose-driven brands. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Grab your fr...
2020-02-031h 02Business of Story#233: Can You Recession-Proof Your Brand Story?Jonathan Slain, Founder, and CEO of Recession.com and author of Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns, shares how to recession-proof your business and brand story in preparation for the next big downturn, which may be closer than you think. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.c...
2020-01-271h 01The Sendible Insider Podcast21. How More Diversity In Tech Leads To Better ProductsIt's become clear that a more diverse workforce can lead to better products that can address a wider range of customers. In this episode, Gavin is joined by Heidi Pereira, Sendible's first female developer. Originally from Venezuela, Heidi joined Sendible in 2019 and has quickly become an integral part of our Development Team.In this episode, Gavin talks to Heidi about: What it's like to be a female in a male-dominated industry What made Heidi decide to go into software development The role that globalisation has played in bringing more diversity to tech The unique qualities that on...
2020-01-2317 minBusiness of Story#232: Peanut Butter and the Power of a Purposeful Brand StoryJeff Malkoon, founder of Peanut Butter Americano, demonstrates how a purpose-driven brand story creates meaning for and elevates the value of a commoditized item like peanut butter into a product that makes an important impact on the world. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. B...
2020-01-2058 minThe Sendible Insider Podcast20. How Heather Built A Fully Distributed Team To Bring Us Closer To Our CustomersHeather Gilletti joined Sendible at the start of 2019 as our first US-based, customer-facing employee. A few months later, she was promoted to Customer Success Manager. At the time, one of our goals was to get closer to our customers, so Heather was tasked with not only leading but also growing Sendible's first fully distributed department. In this episode, Gavin talks to Heather about: How she went about successfully recruiting and leading a fully distributed team across timezones Overcoming communication challenges, implementing new processes and managing change as a distributed team The lack of content for managers t...
2020-01-1421 minBusiness of Story#231: How to Tell a Purpose-Driven Brand Story That WorksRaphael Bemporad, a founding partner of BBMG, a brand and social innovation consultancy driving business growth for positive impact in the world, shares how leading purpose-driven brands are telling their stories. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller Gr...
2020-01-131h 13
The Sendible Insider Podcast19. How To Be A More Effective Leader & CEO With Chris HutchinsonSince 2002, hundreds of leaders have trusted Chris Hutchinson and Trebuchet Group to help them achieve great accomplishments through creating great teams.Chris brings together real-world experience and understanding to support leaders who feel the weight of their company on their shoulders, and are frustrated by teams not achieving their potential.In this episode, we discuss: What most first-time CEO's getting wrong Whether great leaders are born or made Tips for effective communication at work How to give others the autonomy and confidence to take on big problems Whether all CEOs need a coach and...
2020-01-0926 minBusiness of Story#230: How to Use Brand Storytelling to Ignite Your StartupSonny Patel, founder of Insurmi, an AI-based engagement platform that top-tier global carriers use to simplifying the buying process, shares how to use storytelling to get your startup funded and spur its growth. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Mas...
2020-01-0657 minBusiness of Story#229: How to Tell Powerful Brand Stories With VideoJude Charles is a story-driven filmmaker, brand strategist and speaker. He details how you can use his Dramatic Demonstration of Proof™ process to create your purpose-driven brand story that turns inspired prospects into loving customers. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Becom...
2019-12-301h 12
The Sendible Insider Podcast18. Social Media Predictions For 2020: A Millennial’s PerspectiveAt Sendible, we recently implemented a brand new social media strategy and embraced authenticity on a whole new level. That's because, we believe that people are no longer interested in your perfect life, product or service. They care about the stories you tell so that you can inspire them to be better versions of themselves. See Episode 10: Don't Be A Social Media Narcissist. In this episode, Gavin invited Veronika (Sendible's Inbound Marketing Manager) to host a fireside chat with Anneliese and Coral from Sendible's Customer Success Team. Be a fly on the wall as they each...
2019-12-2333 minBusiness of Story#228: How to Use Visuals to Amplify Your StorytellingMatthew Pierce, Learning & Video Ambassador from TechSmith, the global leader in screen recording and capture software, leads the TechSmith Academy and Camtasia Certification programs and explores how to use images and videos to make your tutorials powerful training vehicles for your audiencs. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial t...
2019-12-231h 04The Sendible Insider Podcast17. How Shanaaz Manages Her HQ-Based Team From The Other Side Of The WorldThere is a lot of talk about managing a remote team, but what happens when the manager is remote and the majority of the team are based in the HQ? When our super-talented Customer Support Manager, Shanaaz, told us she was moving from London, where our HQ is based, down to Cape Town, we knew we had to do whatever it took to keep her. So, we saw it as a massive opportunity to alter the way we work, open offices in South Africa and see if remote management around the world was possible.In t...
2019-12-1826 minBusiness of Story#227 How to Prepare for a Media Interview Like a BossSteve Kosch, founder of Media Training Network that coaches CEO's, politicians, authors, athletes, and speakers, shares his experience as an on-air personality for ABC, The Weather Channel, and CNN to help you own any media stage with your leadership storytelling. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
2019-12-161h 05
The Sendible Insider Podcast16. How To Scale Your Business Using The Operational Secrets Of The Royal Marines With Ben FordBen Ford is a programmer and development team coach. He applies operational principles from the Royal Marines and 10 years in tech leadership to help businesses scale without getting stuck. Ben takes a systems approach, with more breadth than dogmatic agile consulting, and deep technical experience that's sometimes missing in business coaching.In this episode, Ben shares: What tech startups can learn from military operations How the OODA loop process applies to both military and business strategy How to continuously monitor and improve your operations What high performance looks like in an organisational context The importance of c...
2019-12-1424 minBusiness of Story#226 What's the Difference Between Rhetoric vs Narrative, Spin vs Story?Dr. James McCabe, a Doctor of Philosophy from the University of Oxford and professional corporate storyteller, explores the difference between rhetoric versus narrative, spin versus story and how to be an emergent storyteller for the growth of your organization and your people. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial t...
2019-12-091h 04
The Sendible Insider Podcast15. Why Your Ability To Build Trust Is Your Best Growth Lever With Talar Malakian"We have to think about growth on the agency side as our ability to build trust. Growth comes from being focused on the customer first and having customer feedback inform how we do work. Feedback informs the system." Talar Malakian is a Business Unit Director at Hubspot diamond tier global partner, Salted Stone, with experience conceptualizing and producing fully integrated omnichannel marketing and advertising campaigns for clients. Clients that she's worked with have included Xbox, Microsoft HoloLens, Microsoft Office, and venture-backed B2B and B2C companies in high-growth periods.In this episode, Talar shares:
2019-12-0333 minBusiness of Story#225 Simple vs Complex Narratives: Which Works Better?Andrew Revkin, Director of Initiative on Communication Innovation & Impact for the Earth Institute at Columbia University, creator of the Dot Earth blog, author and former science and environmental writer for the New York Times, explores the power of simple and complex narratives for the sustainability of your message and mission. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at s...
2019-12-021h 05Business of Story#224 How Barefoot Wines Grows Through Business Audio TheaterMichael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand, reveal how they use business audio theater for more compelling brand storytelling. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. B...
2019-11-251h 02
The Sendible Insider Podcast14. There's More To Networking Than Free Drinks & Finger Food With Shamiel JansenShamiel Jansen is a business development, marketing, sales and management-oriented entrepreneur with over a decade of experience from working within the tech, retail and financial services industries. Originally from South Africa and now living in Denmark, Shamiel is a passionate networker who enjoys all things startups, tech and innovation.In this episode, we talk about: Why networking is so important for growing your business How to successfully network yourself and your business (even as an introvert) How to make the most of LinkedIn for networking And much, much more...Links and resources: U...
2019-11-1829 minBusiness of Story#223 How to Storytell to Generation ZSarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today. Become a Master Storyteller ...
2019-11-181h 05The Sendible Insider Podcast13. The Journey From A Funded To Bootstrapped Tech CompanyMost tech startups want to grow as quickly as possible. They raise capital and instead of working to make their customers successful, they work to make their investors successful. At Sendible, we've taken no outside funding and have grown at our own pace. By doing that, we've been able to keep that startup culture alive. But, Gavin wanted to find out what it's like working for a larger, VC-funded company. So, he chatted to Sendible's Anneliese Sabitzer, whose previous role was with a much larger, VC-backed tech company, to find out how it's different. I...
2019-11-1321 min
Business of Story#222 Why Your Brand Storytelling Needs to be Familiar, But NovelDerek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible's Robust plan now for only $69 per month when you sign up at s...
2019-11-1157 minThe Sendible Insider Podcast12. We're Taking A New Approach To Product ManagementOne of the core operating principles for success at Sendible is to "Be the CEO of your domain". However, until recently, Sendible had adopted a Product Management process that was reliant on stakeholders passing down the solution to the Development Team. This didn't leave much room for developers to come up with their own solutions. In fact, it was a complete contradiction of the kind of company we wanted to be! Something needed to change...In this episode, Gavin discusses: What it means to be the CEO of your domain and practice ex...
2019-11-0417 min
The Sendible Insider Podcast11. What It Takes To Build A Successful Digital Agency With Leanne O'SullivanLeanne O'Sullivan is the co-founder and co-owner of Adventure Digital, a digital agency servicing clients all over the Australian eastern seaboard. Leanne's agency has survived and thrived for almost 20 years.In this episode, we talk about: How Leanne attracted her first clients and the importance of word of mouth What it takes to create a successful 20-year old digital agency The importance of educating clients so they can see the bigger picture And much, much more...Links and resources: Leanne's book recommendations: The Subtle Art of Not Giving a F and Everything is F'd...
2019-10-2825 minThe Sendible Insider Podcast10. Don't Be A Social Media Narcissist!The biggest mistake people make on social media is that they position themselves as the perfect hero. But, the truth is that people could care less about your perfect life, your perfect family, your perfect meal or how perfect your product or service is. They care about how you can make them better versions of themselves. So, if you want to get their attention, you need a new approach. In this episode, Gavin discusses: Why it's getting harder and harder to get people's attention Why your flaws, vulnerabilities and weaknesses are actually your biggest st...
2019-10-2111 minThe Sendible Insider Podcast09. Maintaining Mental Wellness When Working RemotelyMost companies require that their people commute to a physical office where they get to interact in-person every day. But, if you listened to our first episode, you'll know that Sendible has recently adopted remote working in a big way. Remote working has a lot of positives for both employees and employers, but it can also be challenging for those who are new to it, especially when your co-workers and customers are in different timezones.In this episode, Gavin talks to Sendible's Customer Success Specialist, Anneliese Sabitzer, about some of the challenges she faces as a remote wo...
2019-10-1414 min
The Sendible Insider Podcast08. How Nicky Kriel Went From Selling Tupperware To International Social Media SpeakerNicky Kriel is an internationally recognised and leading Social Media marketing influencer. She trains, consults and speaks at prestigious events around the world including Social Media Marketing World in California, where Gavin and Nicky first met. Like Gavin, Nicky is originally from South Africa but spends most of her time in the UK. She is currently a digital nomad and travels the world. Nicky is passionate about inspiring and empowering businesses to use Social Media to grow. She believes that Social Media is not about tools and technology, but about people and relationships. Her latest boo...
2019-10-0725 min
The Sendible Insider Podcast07. From Real Estate Developer To Online Marketing Guru With Dr Adam GowerThis week, Gavin speaks to Sendible user, Dr Adam Gower. Adam has his own successful podcast, The Real Estate Crowdfunding Show, where digital marketing experts share tips and tactics to help real estate developers raise capital online.Adam has interviewed almost 100 people and through his personal journey, has become somewhat of a digital marketing expert himself. He shares these leanings with his own audience of real estate developers at https://gowercrowd.com/ and we're thrilled to have him join us today to tell us his story.In this episode, we talk about: Why Adam m...
2019-09-3029 minThe Sendible Insider Podcast06. When Your Spouse Is Also Your Co-WorkerGavin and Martine currently work together at Sendible, but although they've been married since before the company launched, Martine wasn't always part of the business. In this episode, we talk about: What Martine was up to before she joined Gavin in the business. Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee called Lisa and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a...
2019-09-2319 min
The Sendible Insider Podcast05. How To Grow Your Business Using Stories With Seth SilversSeth Silvers has been passionate about storytelling and marketing since he started his first organization at 16. For the last 4 years, Seth and his team at Story On have been focused on helping small businesses grow in a more authentic way by marketing with stories. In this episode, we talk about: Why over-hyped Super Bowl commercials motivated Seth to start an agency How to use storytelling to scale trust How to articulate the value of storytelling to clients The 10 Day Live Storytelling Challenge And much, much more...Links and resources: 10 Day Live Storytelling Challenge The S...
2019-09-1633 minThe Sendible Insider Podcast04. Rachel Created A Customer Success Department, Here's How!Rachel Orr originally joined Sendible as a Business Analyst, but shortly after starting, we realised that we needed to build a department to look after our most valuable customers. So I asked her to create a department and that's when Customer Success was born. In this episode, we talk about: Why your customers are your best sales people The definition of Customer Success and how to measure it Why you need to take better care of your largest customers How to determine if you need Customer Success in your organisation How to align Sales with Customer S...
2019-09-0921 min
The Sendible Insider Podcast03. Building A Memorable Brand Through Storytelling With Park HowellPark first met Gavin at Social Media Marketing World earlier in the year and we're super excited to have him on this show to talk about storytelling! That's because at Sendible, we're on a mission to help agencies share their clients' stories on social media. Park has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in story marketing for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help leaders of purpose-driven brands clarify their stor...
2019-09-0227 minThe Sendible Insider Podcast02. We Threw Out Half Our Desks & Introduced Hot DeskingInstead of everyone sitting at the same desk every day with teams sat in departments and their own silos, we wanted to let them choose a different desk each time they were in the HQ. In this episode, we talk about: How we ran out of desk space and needed to either move into a larger space or find another solution. Why we would've stopped hiring if we hadn't adopted remote working and hot desking. How we converted our office into the perfect hot desk space, designed for collaboration. How our culture has literally transformed overnight as a...
2019-08-2614 minThe Sendible Insider Podcast01. We've Become A Remote Company & We Love It!At Sendible, we have recently adopted a remote first culture. So today, Gavin sits down with Martine to reflect on the journey so far. Martine was instrumental in helping with this shift and is also Gavin's wife.In this episode, we talk about: The original problems we faced that led us to consider remote working as the solution How we went about introducing remote working and the various challenges we overcame along the way. The tips and tricks we've learnt and the amazing discoveries we've made while implementing remote working at Sendible.Links and resources:...
2019-08-1919 minThe Sendible Insider Podcast00. Hey! It's our TEASER!Gavin Hammar is the Founder and CEO of Sendible, a social media management platform for agencies. Gavin launched Sendible from his apartment 10 years ago and since then, the software has been used by tens of thousands of companies worldwide. But, he's deliberately kept the company small and bootstrapped.So, he was looking for podcasts where like-minded founders of self-funded tech companies are sharing their learnings. But, there was very little about the insider stories of a growing, bootstrapped SaaS company. So, he decided to start one! Here's what to expect: In som...
2019-08-1201 min
The More Profitable Podcast with Stacey Harris3 Things You Must Know About SendibleIf you're not loving your current social media tool, and past tool reviews haven't done anything for you, today I'm brining you another tool! We're talking about Sendible. Sendible is another social media management tool, and brings a lot of really valuable pieces together in a really easy to manage way. The best part, there is a 30 day free trial for you to get a feel for the tool and see if you'll actually use it. On this episode I'm breaking down the features, the integrations, and the pricing so you can see if it's a...
2016-03-1115 min