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Sendoso
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Marketing Spark (The B2B SaaS Marketing Podcast)
What Braydan Young Learned After 10 Years Building Sendoso
After a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Braydan Young is back with a new venture—Slash Experts—that’s taking on one of SaaS marketing’s biggest challenges: converting traffic without relying on the tired “Book a Demo” CTA.In this episode, Braydan joins Mark Evans to talk about the evolution of personalization in B2B, how Sendoso capitalized on perfect timing and deep buyer pain, and why he believes the next wave of sales and marketing will be fueled by peer-to-peer trust and real conversations.He shares le...
2025-04-18
31 min
Confessions of a B2B Entrepreneur
A Day in the Life of a B2B SaaS CEO with Kris Rudeegraap of Sendoso
Kris Rudeegraap's LinkedInKris Rudeegraap's X (Formerly Twitter)Kris Rudeegraap's Email: kris@sendoso.comSendoso’s LinkedIn Sendoso's WebsiteSendoso's Case StudiesConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with...
2025-03-20
27 min
Ultra High Net Worth Clients with Chris Brodhead
#121 Automating the Perfect Gift w/ Braydan Young, Cofounder & Head of Growth, Sendoso
Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/ Braydan Young (https://www.sendoso.com/) is the Co-Founder and Growth Leader at Sendoso, the world’s first Sending Platform (SP) designed to help companies rise above the noise and foster meaningful relationships at scale. With over seven years of experience building and scaling Sendoso, Brayden is passionate about revolutionizing communication through personalized and memorable experiences for prospects and customers.In this episode, Chris and Braydan discuss:1. The Power of Partnerships: Why Selling Alone is a Losing...
2025-03-17
40 min
The Building Blocks Podcast
A $152M Bet on Human Connection | Kris Rudeegraap | Sendoso
In this episode of Building Blocks, we dive deep with Kris Rudeegraap, Co-founder and CEO of Sendoso, an AI-enhanced gifting platform that's revolutionizing how companies build authentic connections with customers and prospects. From selling mistletoe as a kid to building a company that's raised $152M in venture funding, Kris shares his entrepreneurial journey and insights on scaling both software and physical operations globally.Guest: Kris RudeegraapLinkedIn: https://www.linkedin.com/in/rudeegraap/Connect with Daivik: https://bento.me/daivikFollow the Podcast: https://bento.me/thebbpodTopics:0:00: Introduction2:40: Early entrepreneurial experiences and Silicon Valley influence8:15: Building Sendoso and validating the initial...
2025-03-04
36 min
The B2B BRAND180 Podcast with Linda Fanaras
Boost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of Sendoso
In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studies, and how both small and large companies can leverage Sendoso to enhance their strategies and build stronger customer relationships.01:40 Use Cases for Direct Mail and Gifting02:51 ROI and Case Studies04:43 Small Companies...
2025-02-14
12 min
Deconstructing Data
AI, Growth Ops, and Rethinking Sales Strategies with Kris Rudeegraap, Co-CEO of Sendoso
In this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.✅ AI-driven gifting is enhancing personalization and increasing engagement.✅ Direct mail is making a comeback—outperforming email in key metrics.✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.✅ Companies likeGong and Gainsight are generating millions in pipeline from personalized gifts.✅ AI-poweredSmart Messaging & Smart Send are making it easier to send the right gift...
2025-02-10
41 min
B2B Revenue Rebels
Turning a Sales Tactic Into a 400+ Person Company - Kris Rudeegraap, Co-Founder/Co-CEO of Sendoso
Today’s episode welcomes Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, the leading Sending Platform,that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.A big part of Sendoso’s success is the fact that Kris built a platform based on his own domain expertise in sales. Back in 2014, he was an individual contributor who implemented strategic gifting as part of his sales strategy. He noticed exceptional outcomes tied to a very manual process and thought of building a better way.Fast forward 8+ years, Sendoso is a s...
2025-01-14
29 min
The Sales Technology Podcast
Revolutionizing GTM: Insights from Sendoso’s Kris Rudegraap
In this episode of the Sales Technology Podcast, host David Dulany reconnects with Kris Rudegraap, CEO and founder of Sendoso, for a deep dive into the evolution of corporate gifting and direct mail as a strategic advantage in the GTM (Go-To-Market) landscape. Kris shares his journey of building Sendoso, navigating economic challenges, and leveraging AI and data to drive efficiency and ROI for sales and marketing teams. From scaling global operations to integrating AI-powered personalization, this conversation explores how Sendoso has disrupted traditional gifting practices and created a tech-enabled category that’s helping companies break through the noise. Whether yo...
2024-12-23
25 min
Selling the Cloud
Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market Leader
In this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers.What You’ll Learn:Kris’s Entrepreneurial Journey: From selling mistletoe as a kid to creating Sendoso, Chris shares the pivotal moments that sparked his transition from sales rep to founder.Scaling a Business: Learn how Kris and his team bootstrapped their way to $400K ARR, then scaled...
2024-12-18
46 min
Humans of Martech
149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metrics
What’s up everyone, today we have the pleasure of sitting down with Kacie Jenkins, SVP Marketing at Sendoso. Summary: Marketing isn’t about cramming creativity into a spreadsheet, and Kacie’s journey proves it. She took on last-touch attribution, broke free from narrow metrics, and built a system that told the whole story, one where sales and marketing actually worked together. It wasn’t flashy; it was months of unsexy foundational work that led to record-breaking results. Kacie’s advice is to stop obsessing over proving your worth with perfect data. Focus on collaboration, long-term strategies, and buildi...
2024-12-10
1h 09
Marketing B2B Technology
The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso
Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso’s competitive advantages, including enterprise-grade features, data capabilities, and successful campaigns for many brands. He underscores the importance of multi-channel marketing, creative strategies, networking, and long-term brand growth, showcasing how gifting can transform B2B outreach. About Sendoso Sendoso is a direct marketing automation platform th...
2024-11-28
23 min
Hustle Inspires Hustle with Alex Quin
Kris Rudeegraap on Building Sendoso and Transforming B2B Gifting // EP 161
In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Kris Rudeegraap, CEO and Co-founder of Sendoso, a leading platform in B2B gifting. Kris shares how his experience in sales inspired him to create a solution that modernizes traditional gifting with personalization and seamless integration into sales and marketing processes. By addressing the challenges of building meaningful business connections in a digital age, Sendoso has enabled over 80,000 users to drive engagement and revenue through innovative gifting strategies, generating $250 million in marketplace spending. The conversation highlights how AI and data-driven tools have transformed gifting into a...
2024-11-22
20 min
B2B Revenue Leaders
The truth behind gifting in B2B | Kris Rudeegraap (Sendoso)
In this episode, Dustin interviews Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, to discuss the innovative role of gifting in B2B sales. They explore how personalized gifting can enhance customer engagement and drive sales effectiveness beyond traditional outreach methods. Kris shares his insights on leveraging automation and AI to streamline sales processes, allowing teams to focus on high-value interactions while reducing manual tasks. Key takeaways include: understanding the importance of hyper-personalization in gifting, utilizing automation tools like Clay to enhance SDR productivity, and implementing strategic gifting approaches that align with buyer intent to create meaningful connections.
2024-11-12
21 min
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 141 - How Gifting Helps SaaS Companies Break Through the Noise - with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso
Gifting can be a powerful outbound strategy that captures attention far more effectively than an email. In this week’s SaaS Backwards podcast episode, we spoke with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso, a gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates, and close deals 29% faster.Kris shared how his background in software sales and experience with gifting inspired him to create Sendoso. He provided insights into the company’s initial go-to-market strategy, its evolution from a "growth at all costs" mindset to a more efficient, profi...
2024-11-08
22 min
Growth Colony: APAC's B2B Growth Podcast
B2B Influencer Marketing at Sendoso
On this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space. This episode also covers... How Sendoso built their influencer communityHow to balance transparency and professionalismThe strategies and tactics of building a communityThe future of Sendoso About Kris... Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand. Sendoso is backed by $150M+ in venture funding and has seen $250...
2024-10-30
38 min
Everything Product Podcast
From Manual Gifting to $250m+ Spent: How Sendoso Revolutionized B2B Engagement
Welcome back to Everything Product! In today’s episode, we dive deep into the journey of Kris Rudeegraap, co-founder of Sendoso, a corporate gifting platform valued at $152 million in venture capital funding. Kris shares his experience transitioning from solving his own problem in sales to creating a market-leading solution for companies across the globe. From early startup challenges to utilizing AI for hyper-personalized gifting, Kris’s insights offer actionable takeaways for every product manager. Whether you’re an aspiring entrepreneur or a product manager looking to create impact, Kris’s story is a masterclass in solving real-world problems and scaling...
2024-10-27
37 min
The Marketing Mix: Thought-starters for B2B Business Leaders
The Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEO
On this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, a...
2024-10-17
34 min
The Content Cocktail Hour
The Power of Personalized Gifting Campaigns with Kris Rudeegraap, Sendoso
“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at SendosoIn this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, discusses how gifting can be a game-changer in your outbound marketing strategy. He explores why outbound marketing remains relevant and how personalized gifting can strengthen customer engagement. Kris also explains how Sendoso helps both small and larg...
2024-10-15
21 min
Women in B2B Marketing
81: GTM Transformation with Alignment, Multi-touch Attribution, and Heart - with Kacie Jenkins, SVP Marketing at Sendoso
In this episode of "Women in B2B Marketing," host Jane Serra welcomes Kacie Jenkins, Senior Vice President of Marketing at Sendoso. Kacie, who transitioned from a career as a country music artist to B2B marketing, shares her unique journey and insights. The discussion emphasizes the importance of human connections, authenticity, and personalization in marketing. Kacie highlights strategies for building effective teams, the evolving landscape of Account-Based Marketing (ABM), and the need for close collaboration between marketing and sales teams. The episode underscores the power of genuine relationships and thoughtful approaches in driving marketing success.Kacie t...
2024-10-02
53 min
UpYourStack
Episode 12 - Sendoso
In this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He shares the origin story of Sendoso, its growth trajectory, and key differentiators such as their AI-powered recommendation engine. Kris also describes how Sendoso pivoted during COVID-19, highlights popular gifts, and gives insights into how organizations can use Sendoso to improve engagement and drive results.
2024-09-23
23 min
Sales Players
From AE to CEO & Driving Sales with Personalized Gifts with Kris Rudeegraap of Sendoso
Kris Rudeegraap is the Co-Founder & Co-CEO of Sendoso, the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals 29% faster. Kris joins the Sales Players to share how he used the skills he developed as an AE to launch a category leading company. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use this link for an extended, 21-day free trial • evyAI (AI Content Assistant for LinkedIn) - https://evyai.com/?via=salesplayers EPISODE LINKS: • Connect with Kris: https...
2024-09-12
42 min
Transform Sales Podcast
Sendoso: The Power of Personalized Direct Mail
In episode #140 of the Transform Sales Podcast: Sales Software Demo Review, Amir Reiter interviews Kriss Rudeegraap, Co-Founder and Co-CEO of Sendoso, a direct mail and gifting platform designed for B2B sales and marketing teams. Kriss discusses how Sendoso helps companies cut through the noise and improve engagement by automating the process of sending personalized gifts and direct mail at scale. The conversation covers Sendoso's ideal customer profiles, including software tech, financial services, and professional services companies, and highlights how the platform integrates with popular tools like Salesforce, HubSpot, and Marketo. A demo showcases features such as Smart Send...
2024-09-09
12 min
B2Boring
From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey
In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shiftsThe evolution of Sendoso's services, the importance of relationship building, and how they use technology to streamline processesThe current state and future of outbound marketing, The role of AI, and the decline of ABM (Account-Based Marketing) as a buzzword. ...
2024-09-03
27 min
Dimmo's 10 Minute Tech Pitch
Ep. 020 - Sendoso - Use Gifting to Increase ARR & NRR
On this episode, Troy Munson chats with Andrea Turnland, Partnerships Leader at Sendoso, the leading Gifting platform. You'll learn why Sendoso was created, the types of companies that use their solution, challenges they solve for, and how they're different.
2024-07-08
11 min
Stop The Scroll w/ Brianna Doe
B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12
In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso.They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and vetting the right influencers, and advice for marketers looking to launch influencer programs.=================================================================Best Moments:(04:09) Building meaningful relationships with influencers(04:40) Building a micro creator community(07:17) Creating trust and transparency in B2B...
2024-05-28
23 min
Stop The Scroll w/ Brianna Doe
B2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12
In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso.They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and vetting the right influencers, and advice for marketers looking to launch influencer programs.=================================================================Best Moments:(04:09) Building meaningful relationships with influencers(04:40) Building a micro creator community(07:17) Creating trust and transparency in B2B...
2024-05-28
23 min
The 20% Podcast with Tyler Meckes
183: Developing Skills Outside of Your Current Role, and Channeling Imposter Syndrome with Katie Penner (Head of Sender Relations at Sendoso.
This week’s guest started her career as an SDR & worked her way up the ranks through sales leadership to her role now as the Head of Sender Relations at Sendoso where she is now helping businesses stand out against the competition and utilize direct mail to create meaningful touch-points that accelerate the buyer's journey. Also, she is a self-proclaimed professional chaos manager as a mom of 2, and has a huge focus on always putting the humans before the deal. Please join me in Gift Queen, Katie Penner as this week’s guest. In th...
2024-02-19
34 min
You Should Talk To
Kacie Jenkins, SVP of Marketing at Sendoso -- Who Doesn't Love a Thoughtful Gift?
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Kacie Jenkins, the SVP of Marketing at Sendoso. Jenkins shares her unique insights on marketing for an AI-based company and how to manage all the different moving parts. She shares a particularly traumatic story of working with an agency that was way in over their heads and resulted in the company’s website crashing right in the middle of a product launch. While it was a traumatizing experience, Jenkins says that the event pointed out specific red flags within the agency that she can look for in the...
2024-02-16
36 min
Andy's Podcast
Meet the B2B Gifting King aka Sendoso CEO Kris Rudeegraap (Exclusive Interview)
Dive into an engaging conversation with Kris Rudeegraap, CEO of Sendoso, as we explore the evolving landscape of B2B marketing, the power of gifting, and the importance of content creation. Kris shares his insights on leveraging personal connections, the impact of changing email marketing dynamics, and the creative strategies behind Sendoso's success. Learn about the future of sales development roles, the role of AI and automation in sales, and how building a strong team and product can help you outpace the competition. Whether you're a marketing professional, a startup founder, or just curious about innovative marketing strategies, this...
2024-02-02
27 min
In The Field....All Things Event / Field Marketing and Sales
Sendoso's Tanner Lacey on the role of Gifting at field events
Tanner Lacey recently joined Sendoso to head up their sales org, and joins Zach to discuss why physical gifting can play such a vital role in event success when done right.
2024-01-03
23 min
Take Me Off Your List
The Rise of Sendoso with Braydan Young
Ryan O'Hara, CEO and co-founder of Pitchfire, in a Slim Jim fueled go-to-market rage, dreadfully invited Braydan Young, co-founder of Sendoso to tell the story of Sendoso. Braydan shares their story from pre-product market fit, all the way to series C, and the future. They discuss how to get your first and nextcustomers, how the business changed over time, gifting for prospects, and using partnerships and channel to go to market.
2023-11-20
34 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
EP. 27- GIFTING=SALES! w/ Sendoso Founder Kris Rudeegraap l Expert Quick Tips
In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.Main Discussion Points:- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing, shipping, and tracking...
2023-11-10
15 min
Hypergen:🎙️ Founders Podcast
🎙️Founders Podcast: Episode 10 with Braydan Young, Co-Founder and Head of Growth of Sendoso
Listen to our new episode of the Founders Podcast with Braydan Young, Co-Founder and Head of Growth of Sendoso!Braydan emphasized the importance of personalized campaigns with multiple touchpoints for effective prospecting. Their go-to-market strategy involves crawling LinkedIn for leads and using email campaigns with e-gifts to set up meetings. The company's ownership of warehouses sets them apart from competitors, allowing for greater control over branding and customization.Are you interested in how Sendoso can get you customers through gifting? Watch the episode to understand how Sendoso works, also get great insights from Braydan.Let us know which topics...
2023-10-20
41 min
The Hyperengage Podcast
Ep#88: Seven years of Category Creation ft. Kris at Sendoso - World’s best direct mail platform
In this insightful discussion, Adil Saleh joins Kris, the CEO of Sendoso, a leading direct mail automation platform that plays a pivotal role in customer retention and employee recognition. Kris emphasizes the value of personal relationships saying "People buy from people. People renew from people" and suggests that "In the early days, it's almost more important to build these customer relationships because those are going to be your key market customers." How do companies maintain impactful customer relationships and retain them in the long term? How does Sendoso integrate with Gainsight and other customer...
2023-10-10
28 min
Redefining Outbound
Breaking Down The Meaning of Personalisation in Sales, with Kris Rudeegraap, CEO at Sendoso
On this week’s episode of Redefining Outbound, Frida sits down with Kris Rudeegraap, CEO of Sendoso. They discuss how sales leaders need to tackle personalisation from different angles, approaches to growth in the current economic climate, and more.
2023-09-13
19 min
Revenue Engine Podcast
Leading and Growing a B2B Company With Kris Rudeegraap of Sendoso
Kris Rudeegraap is the CEO and Co-founder of Sendoso, a direct mail automation platform that helps companies engage with their customers throughout the buyer’s journey. He is also an advisor and investor for many leading companies including Alan AI, Sonar Software, LoopGolf, and Tourial. In addition to his business, Kris is a contributing writer for Forbes Technology Council. He has previously worked as a senior account executive and a regional sales director. In this episode… Leading a successful business — especially a B2B business — is a difficult process. Marketing and funnel growth are noto...
2023-09-01
24 min
Behind the Category
Creating the Sending Management Category with Sendoso’s Kris Rudeegraap
In today's episode of Behind the Category, we speak with Kris Rudeegraap, CEO and Co-Founder of Sendoso, the leading sending management platform that's raised over $150 Million in funding, about why it’s time for a better way of corporate gifting, and what ROI on each ‘send’ could mean for your company. With curated, customizable gifts for every occasion, comprehensive customer support and global logistical support, Sendoso makes every gift really count, more than just the thought. We also speak about Kris’ background for over a decade in software sales and his personal experience with the pain point of email...
2023-07-15
24 min
Making Fun of Marketing
You get a Yeti, You get a Yeti, and You get a Yeti! — Leslie Barrett, Sendoso
If someone tells you that giving gifts is easy, they’re either lying or they’re Santa—and it’s a slim chance they’re Santa. From the item you send to your messaging of the gift, there’s a lot of places where direct mail marketing can turn into a lifelong lesson that you bring up as a silly anecdote in a podcast—much like this one!Leslie Barrett is the Sr. Director of Customer Marketing and Evangelism at Sendoso, an agency focused on providing excellent direct mail marketing campa...
2023-06-02
29 min
Genius At Scale
Kris Rudegraap - Co-founder and CEO of Sendoso
Today's guest is Kris Rudeegraap, the co-founder and CEO of Sendoso. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales, which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area.Connect with Kris and Sendoso here:https://www.linkedin.com/in/rudeegraap/https://www.linkedin.com/company/sendoso/
2023-05-12
36 min
Industrial Strength Marketing
Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their...
2023-04-27
45 min
Shake Sales
How SDRs Can Level Up in 2023 - Brandon Baker from Sendoso
Shake Sales is a new video series from the sales engagement tool Mailshake. Shake Sales sees Maggie Blume, our sales evangelist, interview sales leaders on how to coach sales teams and see success in sales. In this weeks episode Maggie interviews Brandon Baker from @Sendoso. Brandon is a Senior SDR and shares sales & life advice on his LinkedIn. In this video He outline 3 key areas SDRs can level up - cold calls, cold email, & LinkedIn. Brandon lets us know why he thinks every other SDR should start posting on LinkedIn regularly. 📖 LEARN MOR...
2023-02-09
30 min
The Founder's Formula Podcast
Episode 5: From Building the MVP to Raising a Series C with Kris Rudeegraap (Co-Founder & CEO at Sendoso)
Kris is a former tenured sales professional turned founder and CEO while also acting as an advisor to several growth-stage companies. His company Sendoso helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey. Interested in more insights, industry best practices, and actionable content → connect with The Founders Formula Podcast!Hatchet Ventures website: https://www.hatchetventures.comHatchet Ventures LinkedIn: https://www.linkedin.com/company/hatchet-ventures/Chet Lovegren’s LinkedIn: https://www.linkedin.com/in/chetlovegren/Kris Rudeegraap’s LinkedIn: https...
2022-10-11
25 min
The Stack
Multi-threading B2B Sales with value, not hacks with Norullah Sharifi, VP of Sales Development at Sendoso
If you had one tactic that would drive 3X more results would you do it? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi has found the answer on how to drive those 3X results without upping your risk factor. Multi-threading.For successful multi-threading, Norullah, VP of Sales Development at Sendoso, pushes value, not hacks. Given that Sendoso is a gift-giving platform, that value factor comes naturally to Norullah. As a result, his SDR and BDR teams are killing it. Today he tells us all about...
2022-09-28
38 min
From Vendorship to Partnership
Balancing Autonomy with Consistency in Your Sales Process, with Nick Casale, Director of Sales at Sendoso
Welcome back to Season 2: Seller's Journey! Our guest this week is Nick Casale, Director of Sales at Sendoso. Nick was an early sales hire at Talkdesk when his coworker, Kris Rudeegraap, began having success sending coffee gift cards to his customers and decided to start his own company. He talked Nick into joining him at Sendoso, and Nick became their first sales hire five years ago. Since then, Nick’s seen Sendoso grow from a pre-seed company to raising their Series C round last year – and has seen himself grow from an AE to the Direc...
2022-08-10
18 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 3 of our conversation, we discuss driving attendance to virtual events. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-04-22
12 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 2 of our conversation, we discuss achieving growth during a downturn economy. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-04-21
17 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Account Based Everything (ABX) -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-04-20
15 min
Grow Your B2B Business
Ep. 12- Scaling Growth Through Customer Advocacy w/ Leslie Barrett of Sendoso
If you are looking to scale your growth, the best opportunities lie with your customer base. Yet, so many businesses fail to know how to activate growth in their customer base. So Leslie Barrett, Director of Customer Marketing at Sendoso, walks through how to build a highly successful (and profitable) customer advocacy program.
2022-04-18
44 min
ThinkBusiness.ie
Episode 103 - David Ryan, Sendoso
San Francisco company Sendoso recently established its European headquarters in Dublin with the creation of 100 jobs. From the get-go the company said it intends to source Irish products as part of its corporate gifting catalogue and one of the first Irish businesses to transform its European scale is Rob Kearney-backed Snack Farm. I talk to Sendoso’s country manager in Ireland David Ryan, a seasoned tech executive who has masterminded entire global product rollouts for major brands like Electronic Arts’ various Star Wars games as well as building e-commerce systems for Walmart.Visit www.thinkbusiness.ie f...
2022-02-24
23 min
Happy Customers
Onboarding Operations: Scaling Onboarding at Sendoso with Jerry Henry
Adopting new software is a big business decision for any company. You’re likely investing considerable time, money and effort to get it up and running.Having a partner that is aligned around your goals and expectations of that investment can be the difference between a prosperous long-term relationship and a spiral into frustration and ultimately an expensive break-up.Our guest today is Jerry Henry, Director Professional Services and Onboarding at Sendoso. In this episode you’ll hear how he:Defines 4 pillars of onboarding at SendosoEmpowers his team to get crea...
2022-01-27
28 min
30 Minutes to President's Club | No-Nonsense Sales
82 (Sell): Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0FOUR ACTIONABLE TAKEAWAYS Set the ground rules for your prospect’s competitive evaluation (sell the model) Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short. Gain traction against incumbents by explaining why market leaders are playing the game wrong. Tell relatable, crispy customer stories by painting the specific people and their journeys. PATH TO PRESIDENT’S CLUB Director of Sales @ Sendoso First Sendoso Sales hire and employee #3 Former...
2022-01-12
33 min
Success Story with Scott D. Clary
Kris Rudeegraap, Founder & CEO of Sendoso | How to Fuel Revenue & Drive Modern Sales
➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory➡️ About The GuestKris Rudeegraap is the co-founder and CEO of Sendoso, the leading Sending Platform. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso.➡️ Talking Points• 00:00 - Kris's story.• 2:00 - Why Kris jumped back into entrepreneurship after quitting once.• 3:25...
2022-01-10
44 min
From Vendorship to Partnership
Founder's Journey: Kris Rudeegraap Founder of Sendoso
In this week’s episode of From Vendorship to Partnership, Ross talks to Kris Rudeegraap, CEO & co-founder of Sendoso. During his time as a salesperson at Talkdesk, Kris wanted to differentiate himself when building rapport with prospects and customers. He’d send handwritten notes and quirky gifts from Amazon, and his prospects loved it – but it wasn’t scalable. So he set about building a solution himself. Sendoso is now the leading sending platform and integrates with dozens of marketing, sales, and operations tools. Listen to learn about Kris’ journey building and scaling Sendoso, including: Valid...
2021-12-14
16 min
Tech Sales Insights
E38 - From AE to CEO - The Sales Superpower Kris Rudeegraap, Sendoso
Kris has more than a decade of sales experience and has spent time in sales at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area. Send in a voice message: https://anchor.fm/salescommunity/message
2021-11-24
35 min
30 Minutes to President's Club | No-Nonsense Sales
76 (Sell): Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Bring your executives early to accelerate the deal instead of at the end when it’s too late.* Sell the vision of your deal (as the executive) before justifying the product with logic.* Avoid asking for meetings too far above the line. Instead as for a referral to the appropriate person.* Utilize the “Sent from my iPhone” subject to give a genuine feel to emails.======================Kris’...
2021-11-24
28 min
The Advanced Selling Podcast
#674: How important is the customer experience when it comes to sales? with Kris Rudeegraap, Sendoso
A business is made or slayed along the customer journey. Think US Airways. Blockbuster. When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on. The competitive advantage goes to companies who get it right. Think Apple. Wayfair. Trader Joe’s. You have to map out the customer’s journey and manage every single touchpoint along the way. For the salesperson, the customer experience doesn’t end when the deal is signed. T...
2021-11-01
11 min
The Advanced Selling Podcast
#673: Gifting. Sales gimmick or great move? with Kris Rudeegraap, Sendoso
You’ve heard the old saying… “Giving is better than receiving because giving starts the receiving process.” But does it work when it comes to sales prospecting? Absolutely. Studies show the ROI on gifting a prospect is high – and gifting a current client usually ends up in a longer-term relationship, repeat business, and more referrals. So… if you want to make an impact, differentiate, be remembered, and build goodwill, consider gifting. Spice up your prospecting efforts with creativity, thoughtfulness, and personalization. The key is to give without expectation....
2021-10-25
10 min
The Advanced Selling Podcast
#672: Celebrating the small sales wins leads to the big ones with Kris Rudeegraap, Sendoso
For lack of a better cliché…sales is a rollercoaster. Highs. Lows. We’ve all been there. Building momentum is key. We’re usually so concerned with reaching the next peak that we forget to recognize the smaller wins along the way. And the worse culprits are oftentimes our managers This week, Kris Rudeegraap, CEO and CO-founder of Sendoso, the leading gifting platform, joins us to talk about putting the wind back in your sales, driving the momentum through the ups and downs – and why the proverbial pat on the back is critical.
2021-10-18
12 min
CHURN FM
EP 132 | Kris Rudeegraap - 3 changes Sendoso made to achieve a net dollar retention close to 120% with their mid-market and enterprise customers.
Today on the show we have Kris Rudeegraap, co-founder and CEO of Sendoso.In this episode, we talked about how Sendoso helps it’s customers retain and delight their customers, the different ways a sales team can help avoid or decrease churn, and how to make sure you’re selling to the right ICP. We also discussed Sendoso's sales strategy when they first got started and how it evolved, their ups and downs when it comes to churn and retention, and the changes they made in order to hit a net dollar retention close to 120% today...
2021-09-22
35 min
The Marketing Millennials
61 - How to Market to Marketers w/Kris Rudeegraap (CEO of Sendoso)
This episode guest is Kris Rudeegraap the CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
2021-09-16
28 min
Growth with Matt Bilotti
Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)
Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Kris on Twitter at @MattBilotti, @rudeegraap, and @DriftPodcasts
2021-09-01
20 min
Stuff about Sales
Kris Rudeegraap - Founder/CEO of Sendoso
In this episode we have on Kris Rudeegraap who is the Founder & CEO of Sendoso. Kris is an AE at heart, who founded Sendoso to create deeper connections with prospects and customers through personalized gift giving. Kris talks us through the idea behind Sendoso. Sendoso's unique team selling approach and how that starts with the Founder himself. What Kris looks for in an AE (Being an avatar-like AE who has ascended into the C-Suite) We discuss technology that Kris and team use for success. We end with 5 rapid fire questions for Kris including his views on...
2021-08-24
35 min
The Biz Bros Podcast
Biz Stories with Sendoso Founders Braydan Young and Kris Rudeegraap
Today the Biz Bros chat with the Sendoso Founders, Braydan and Kris on the best way to connect with customers and drive reveneur with personalized gifts, branded swag, eGifts, virtual experiences and more. The Biz Bros sat down and chatted with them, to learn how they created Sendoso - a $50m + total funded company and learn about what it took in the early days to get to where they are today. To find out more about them and their company, go to: https://sendoso.com/
2021-08-17
36 min
Ok Boomer Teach me Sales
Gifting at the touch of a button with Sendoso CEO and Co-founder, Kris Rudegraap
We talk gifting, sales and teamwork with Kris Rudegraap. Kris is the co-founder and CEO of Sendoso, the leading Sending Platform for sending direct mail and corporate gifts. Kris has more than a decade of sales experience and has spent time in sales at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area. Learn more about Sendoso by...
2021-08-16
48 min
The PARTNERNOMICS Show
Ep 64 - Francois Grenier, Head of Partnerships @ Sendoso
In this week's episode, Mark Brigman chats with Francois Grenier, Head of Partnerships @ Sendoso. Sendoso is a sending platform and is a way to inject physical and or digital touchpoints into outreach and marketing campaigns. The main objective of the platform is to open the door for sales or other representatives to build relationships with other professionals. In the podcast, Francois shares the many roles he has served throughout his career and the exciting role he is leading now. Also, Francois shares his insights and experience on being a partnering professional, the need for relationship skills, strategies for product...
2021-08-10
34 min
ERCx Chats
ERCx Chats - Episode 9.1: How a simple idea led to Sendoso’s success.
Do you remember your first job? Co-Founder and CEO of Sendoso, Kris Rudeegraap, discusses some of his early memories of entrepreneurship from selling mistletoe as a kid, to marketing MySpace for Guy Fieri. #ERCxChats Host and Chief Strategy Officer, Stephanie Todd, asks him how those experiences at a young age helped fuel his passion for business.To watch the video interview and learn more about Sendoso’s Co-Founder and CEO, Kris Rudeegraap go to https://bit.ly/ercx-pc-ep9-sn1#ERCBPO #Sendoso #ERC #CX
2021-07-30
06 min
Founders Focus
What It Takes To Scale Your Account Based Marketing – with Kris Rudeegraap, Co-Founder & CEO of Sendoso
How can you use account based marketing to acquire and retain your target audience?In this /Founders Focus episode, Kris Rudeegraap, co-founder & CEO of Sendoso, shares how you can design and refine your ABM strategy.🎬 Rather watch? Catch the video recording: https://bit.ly/3rFySc6🗣 Have feedback? Connect with Scott Case on LinkedIn💙 Visit foundersfocus.com to connect with other founders and see what topics are up next.✈️ This episode is brought to you by Upside Business Travel. Upside offers a free platform that allows you and your team to book, manag...
2021-07-28
18 min
Sales Coach
How I am growing sales talent at Sendoso /w Joe Venuti
Today, we’re talking with Joe Venuti VP Inside Sales at Sendoso Joe leads a team of approx 50 ISRs over in Scottsdale AZ and he gave me time out his busy schedule to share how Direct Mail is getting results in a world where so many reps can only think digital when it comes to prospecting and prospect engagement. In this week’s episode What does Sendoso do? What is Joe’s role as VP of InsideSales? What is the makeup of his sales org...
2021-06-17
27 min
B2B Category Creators with Gil Allouche
Kris Rudeegraap, CEO at Sendoso, and Amitabh Sinha, CEO at Workspot
In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift giving categories. Panelists for this episode include Kris Rudeegraap, CEO of Sendoso and one of the pioneers in creating the corporate gifting / direct mail automation categories, and Amitabh Sinha, CEO of Workspot, and one of the pioneers in the remote desktop category. You’ll walk away from this episode with an understanding of: The benefits of focusing on category creation from day one; How to pitch a new category to investors by...
2021-05-06
47 min
The Founder's Playbook
Kris Rudeegraap, Co-Founder & CEO @ Sendoso | From SaaS Sales Rep to 9 Figure SaaS Founder in 4 Years
Kris Rudeegraap is the co-founder and CEO of Sendoso, the leading Sending Platform. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area. On this episode: Learn how Kris built an epic brand. Discover how you can dominate in a crowded market. Kris bre...
2021-04-12
34 min
Marketing Today with Alan Hart
251: The Importance of Details in Customer Relationships and ABM with Sendoso's Dan Frohnen
On this 251st episode of Marketing Today, host Alan Hart talks to Dan Frohnen, the CMO of Sendoso. This leading sending platform helps companies stand out by giving them new ways to engage with customers through the buyer's journey.In this episode, Alan and Dan talk about what marketers should be thinking about to help companies deliver a better experience for their customers and their employees.The conversation starts with Dan's transition from the music industry to the tech industry and finally to his role as CMO at Sendoso. Throughout his career, he learned the...
2021-03-17
24 min
The Revenue Engine
How to Scale Your Sales Engine with Kris Rudeegraap, CEO of Sendoso
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Growth and Scale don't occur because you are in the right place at the right time. Driving the revenue engine comes from creating the right culture with the right people and having the vision to make it happen. During this episode, Kris shares his story on how he scaled Sendoso by building a revenue engine. Timestamps 0.30 - Welcome to the Revenue Engine Podcast 0.53 - Introducing this week's guest Kris Rudeegraap and the con...
2021-03-09
29 min
The Product Marketing Experts
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Connect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barracoQuestions we cover in this episode: Tell me about your career path to becoming a PMM?What does your team look like at Sendoso, what all do you own? Any advice for people looking to break into product marketing? What roles make for good product marketers? What are the most important skills for PMMs to develop and master? How have you done built those skills? What should people be prepared for in a produ...
2021-02-24
25 min
Leadership On Purpose
Scaling a Team with Dan Frohnen of Sendoso
What's it take to scale a team? Dan Frohnen, CMO at Sendoso, shares practical insights for scaling a team in a growing company. Learn how he built trust coming into a new organization, how he involves his team in the hiring process, and how he safeguards and builds culture along the way. We also talk strengths-based leadership and "acceptable minimums." It's a great concept for setting clear expectations with your team for what are the required skills and capabilities for growing in your organization. Leadership On Purpose is hosted by Blake Bozarth, Founder & CEO of CoThryve
2021-02-12
26 min
Building With Buyers
16 - Dan Frohnen, CMO at Sendoso, on How We Leverage Our Exec Team for PR and Thought Leadership
Dan Frohnen, CMO at Sendoso, joined me on the Modern Startup Marketing podcast. Sendoso was founded in 2016, they've raised Series B ($54M total), and have ~370 people. Sendoso provides new ways to engage with customers throughout the buyer journey, including with personalized gifts, branded swag, eGifts, Cameos, virtual experiences & more. This directly impacts pipeline and revenue. Here’s what we covered: How to approach gifting prospects effectively (to help with relationship-building, reminders, and just as a nice surprise); What marketing was up to 1.5 years ago when Dan joined a team of...
2021-02-01
48 min
The Ascent Podcast - LaaS: Leadership as a Service
Ep. 8 - Kris Rudeegraap, CEO & Co-Founder @ Sendoso
LaaS: Leadership as a Service Host: Andrew Tarvin, Founder & CEO @ Humor That Works Guest: Kris Rudeegraap, CEO & Co-Founder @ Sendoso
2021-01-27
41 min
Demand Efficiency
Sendoso CMO Daniel Frohnen on his team’s response to this year’s challenges and his advice for early stage companies.
Episode outline[01:30] Daniel’s background [03:39] How Daniel started out at Sendoso and what attracted him to the company[04:50] How Sendoso adapted their business strategy in response to the COVID-19 pandemic[06:48] The three most effective ways Sendoso engaged their customers during the pandemic[08:22] How Daniel approaches the challenge of keeping organized and keeping his teams aligned[10:05] How Sendoso prioritizes ICP accounts[11:40] How Daniel approaches partnership with the sales team[12:54] The importance of taking the time to establish the proper framework as an early stage com...
2020-11-03
23 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 3 of our conversation, we discuss driving attendance to virtual events. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
2020-10-14
12 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 2 of our conversation, we discuss achieving growth during a downturn economy. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
2020-10-13
17 min
MarTech Podcast ™ // Marketing + Technology = Business Growth
Account Based Everything (ABX) -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter
2020-10-12
15 min
Millennial Sales
177: Kris Rudeegraap, CEO of Sendoso
Kris Rudeegraap is the CEO of Sendoso, the leading Sending Platform. It feels like every SaaS CEO is an engineer or product genius that spends the majority of his or her time coding. Kris is an example of a salesperson turned CEO, which gives me hope for my entrepreneurial ventures in the future. As an Account Executive at Talkdesk, Kris had an idea: there has to be a better way to create a connection with customers through sending gifts. In under 5 years, his idea has turned into one of the hottest start-ups in San Francisco, raising $54M+ and expanding rapidly. ...
2020-10-06
53 min
B2B Difference Makers
The Storyteller: Sruthi Kumar of Sendoso
Every now and then you meet someone and immediately feel energized and inspired. That’s exactly how hosts Latane Conant and Jeannine Crispino felt when meeting Sruthi Kumar, Associate Director of Field & Partner Marketing at Sendoso. Sruthi is a storyteller, connecting product stories to prospects and customers. In this conversation with Sruthi, you’ll hear how she leans into her strengths in the midst of unprecedented circumstances, and what she’s learned about marketing in a digital must environment. What does Sruthi think it takes to be a B2B Difference Maker? Find out in this epi...
2020-10-01
25 min
The Summit Podcast
S1E11: Sending it to the Summit | Kris Rudeegraap (Founder & CEO of Sendoso)
Kris Rudeegraap is a young, successful serial entrepreneur who left a $200,000/year job to start a company and pursue his dreams of starting a company that would afford him financial freedom and the ability to do work that made him happy. He is the Founder and CEO of Sendoso (https://sendoso.com/), a leading technology company that makes it ultra-easy for companies to send gifts and tokens of appreciation to their customers and sales prospects. Kris has raised over $50 million in investor capital to grow Sendoso as the idea has been proven in the market and rapidly...
2020-09-30
47 min
Zero to $1m/ARR
Zero to $1m/ARR with Kris Rudeegraap - CEO and Co-Founder - Sendoso
The sales, marketing, and CX playbook has changed. Sendoso is the most effective way to keep deals moving—no matter where you’re working. Kris Rudeegraap: - https://www.linkedin.com/in/rudeegraap/ - https://twitter.com/rudeegraap - https://sendoso.com/
2020-09-21
33 min
Lion's Share Marketing Podcast
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike. Next, Tyler talks with Daniel Frohnen, the Chief Marketi...
2020-09-10
31 min
Lion's Share Marketing Podcast
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen
EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike. Next, Tyler talks with Da...
2020-09-10
31 min
DemandGen Radio
#179 Using Sendoso to Delight Prospects and Customers
Sending a simple gift to someone can create a deep connection. For sales and marketing teams, Sendoso makes sending items to prospects and customers easier than ever. In this episode, Nick Casale shares why direct mail is so powerful, what kinds of gifts you should be sending, and how you can use Sendoso to begin delighting your prospects and customers. Here’s my gift to you! Connect with me on LinkedIn and I’ll send you a free poster of The Demand Factory — A framework that maps out how to acquire and convert customers, measure impact and expand...
2020-08-18
31 min
Sales Success Stories
Beast Mode – How Sendoso’s Top Enterprise SDR, David Dember, Channeled Focus & Intention to Exceed Expectations
David Dember was the top Enterprise Sales Development Representative at Sendoso until just very recently when he was promoted to Team Lead of Enterprise Sales Development. Sendoso the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. David has a sustained record of success of delivering smart solutions and impressive profit growth through the development and implementation of comprehensive long and short-term business strategies. He is a self-motivated, highly adaptable solutions architect dedicated to creating win-win strategies for high growth organizations.
2020-08-04
1h 10
The Customer Experience Podcast
88. Talking CX and EX with Sendoso’s Chief Customer Officer w/ Alli Tiscornia
Not everyone knows exactly what a Chief Customer Officer does. Even fewer realize that their role is to create delight at every point in the customer experience journey. In this episode, I interview Alli Tiscornia, Chief Customer Officer at Sendoso, about her relentless focus on customer experience. What we talked about: - Defining the Chief Customer Officer role & where they report - Retention and expansion as a more powerful and less expensive source of revenue growth than acquisition - Improving the employee experience and customer experience by being a partner, rather than a vendor - Turning employees and customers into market...
2020-08-04
37 min
Hell-Bent on Intent
How Sendoso turned $4K into $180K ARR by sending "Fortune Cookies" to target accounts | Episode #3
In this episode, Alex spoke with the CMO at Sendoso - Daniel Frohnen.Imagine for one second... A pandemic sweeps across the world - forcing everyone to work from home & the company you work for has to make a pretty major product change otherwise you'll be out of Business. Yet despite, this fact you go onto to use that VERY product change to turn $4,000 into $180,000+ net new ARR 🚀Oh wait... this actually happened. If you're looking for some "Direct Mail"...
2020-07-14
16 min
Punk CX with Adrian Swinscoe
Innovative brands are using direct mail to improve customer engagement - Interview with Dan Frohnen of Sendoso
Today’s interview is with Dan Frohnen, CMO at Sendoso , a cloud-based direct mail and engagement platform that gives companies the ability to send direct mail, eGifts, wine, company swag, handwritten notes, welcome kits, and custom gifts. Dan joins me today to talk direct mail, why direct mail is not used as much as it could or should be, waste, sustainability and lessons that have emerged in the last few months. This interview follows on from my recent interview – Excellence and extreme humanization are needed more than ever – Interview with Tom Peters – and is number 349 in the series o...
2020-07-12
32 min
The Playbook With David Meltzer
Kris Rudeegraap, CEO and co-founder of Sendoso | #ThePlaybook 263
Kris Rudeegraap, CEO and co-founder of Sendoso, discusses how his more than a decade of sales experience taught him the ins and outs of communication and marketing, and empowered him to solve some of the biggest pain points that salespeople experience. Rudeegraap shares his thoughts on why fun is an essential part of every successful startup and how the founders have been able to scale to a team of over 200 people.Rudeegraap and host of #ThePlaybook, David Meltzer, cover a variety of topics including why some of the most innovative solutions come from pain points that you...
2020-07-12
00 min
Raising The Bar on Leadership
Enabling my team to succeed: Kris Rudeegraap | Co-Founder & CEO, Sendoso
In today’s episode, Kris Rudeegraap, the Co-Founder, and CEO of Sendoso, a leading sending platform for innovative ways to engage with customers, shares why his number one priority as the CEO is hiring and retaining top talent and then enabling that talent to reach its full potential. Kris shares some unique strategies for finding the right fit when hiring and two steps to take when building a team from the ground up.
2020-04-16
25 min
808 Podcast
#227 Dan Frohnen - Sendoso
Dan tells you how to to roll out a target account framework in under 90 days. You can check him out at https://Sendoso.com/
2020-04-13
07 min