Shows
The Executive Brand PodcastSendoso CEO: Turning around a $100M+ CompanyAbhay Rajaram is the co-CEO at Sendoso, a Direct Mail and Gifting Platform doing over $100M in annual revenue with 250 employees. They raised a total of $175M, including a $100M Series C led by SoftBank in 2021 during peak ZIRP. Abhay joined in 2023 when the business was struggling, first as Chief Business Officer, then stepping into the co-CEO role to lead a full turnaround.In this episode, we talk about what it looks like to lead a SaaS turnaround after raising at peak valuations, what Abhay made the one single metric he rallied the entire company around, how...
2026-04-0251 min
B2B Go-To-Market LeadersHow GTM Teams Win More by Moving Faster with Kris Rudeegraap, Sendoso CEOSend us Fan MailIn this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kris Rudeegraap, co-CEO of Sendoso, to explore how modern go-to-market teams are evolving beyond traditional sales and marketing and why agility, creativity, and customer experience are now the real drivers of revenue.Kris shares his journey from early entrepreneurial hustles and sales roles to founding Sendoso, a category-defining platform that transformed direct mail and gifting into a scalable GTM channel. Along the way, he reveals how identifying untapped channels became his competitive advantage and how that...
2026-03-1949 min
Two Tall Guys Talking SalesSales Success Playbook: Ethical Gifting, Better Messaging, and Higher Win Rates with Sendoso's Kris RudeegraapKevin Lawson and Sean O'Shaughnessey sit down with Kris Rudeegraap, Co-CEO of Sendoso, to get brutally practical about one thing most reps underestimate: how to cut through noise without sounding gimmicky or "bribey." This episode breaks down gifting as a repeatable, ethical sales strategy that supports sales management and revenue generation, whether you're trying to break into target accounts, accelerate a stalled deal, or reinforce relationships with customers who already trust you. Key Topics Discussed Breaking through the gatekeeper and digital noise with modern sales strategies (00:05) Kevin frames the real question sellers are asking: what actually drives...
2026-03-0317 min
GTM AI Podcast with Coach K and Jonathan MossForget Hiring More BDRs. Sendoso Built 3 AI Agents Instead. (Here's What Happened)Sendoso fired 73% of their BDR team. Pipeline DOUBLED. Here's exactly how they did it.
In this episode of the GTM AI Podcast, I'm joined by not one, not two, but THREE members
of the Sendoso leadership team — Kris Rudeegraap (CEO), Austin Sandmeyer, and the man
they call the Secret Weapon, Egan Callahan — to break down how they rebuilt their entire
GTM motion from the ground up using AI agents and internal data.
This isn't theory. This is a live walkthrough of the actual systems, the N8N workflows,
the Anthropic Agent Harness architecture, and the exact 6-month transformation timeline
that...
2026-03-0351 min
$100M Exits with Jason KirbyEP 106: How Sendoso Raised $100M From SoftBank w/ Kris RudeegraapFrom raising $100M from SoftBank to shifting from “growth at all costs” to building a durable business, Kris shares the real story behind scaling Sendoso to over $100M in revenue.In this episode of $100M Exits, Kris walks through what it was actually like pitching Masayoshi Son over Zoom, deploying nine figures into aggressive hiring, then quickly pivoting when the zero-interest-rate era ended. He breaks down the hard decisions around efficiency, acquisitions, AI-driven sales automation, international expansion, and why building a 100-person advisory network became his secret weapon.This isn’t just a fundraising story. It’s a...
2026-02-1954 min
Scrappy ABMHow to ABM-ify Customer Expansion After an Acquisition (with Kris Rudeegraap from Sendoso) | Ep. 251Sendoso has solidified its position as a leader in the direct mail space by acquiring competitors like Alyce and Postal. But acquiring a company is only the first step. The real challenge is retaining those customers and expanding the relationship. Host Mason Cosby sits down with Kris Rudeegraap, Co-CEO of Sendoso, to discuss the specific playbook they used to merge three platforms into one without alienating their user base.ㅤKris Rudeegraap details a strategy built on patience and data. Instead of forcing an immediate migration, Sendoso unified its data sources and focused on education. Kris ex...
2026-02-1224 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#181 - Scaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at SendosoHow do you turn organic excitement for your product into a structured engine that drives millions in pipeline and 71% higher account spend? In this episode of the FINITE Podcast, Jodi sits down with Kris Rudeegraap, CEO and Founder of Sendoso, to peel back the curtain on their sophisticated community ecosystem. Kris breaks down how Sendoso manages four distinct community tiers - from power users to alumni - and the specific tech stack they use to automate "job-change" tracking for a 60% response rate.What’s inside this episode:
2026-02-0921 min
The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines.Sendoso CEO (Raised $160M): From AE to AI Outbound at ScaleIn this episode of The Revenue Vault, Marcus Chan interviews Kris Rudeegraap, CEO at Sendoso (raised $160M+), on how he went from packing boxes as an AE at Talkdesk to building a gifting platform at scale.Kris breaks down running 30-40 Clay plays that generated $500K+ pipeline in one quarter, why they're relaunching PLG with "Sendoso for Sellers" (bottoms-up vs. open signup), the shift from ARR obsession to NRR focus, stopping 40% discounting through AI role-play training, and the one metric he obsesses over: first-year NRR.Meet Kris Rudeegraap here: www.http://linkedin.com/in...
2026-02-0652 min
Tech Marketing RewiredWhat Happens When You Blend AI / Automation With Thoughtful Gifting with Kris Rudeegraap of SendosoEmail fatigue is real, ad costs are climbing, and attention is harder than ever to earn. In this episode of Tech Marketing Rewired, I sit down with Sendoso CEO Kris Rudeegraap to unpack how modern direct mail and smart gifting—paired with AI and signal-driven timing—help teams break through the noise, book more meetings, and grow revenue that sticks.Kris takes me back to his origin story as a top-performing AE at Talkdesk who turned a manual, messy "swag closet" hack into a global scalable platform. We explore the evolution of the "Smar...
2026-02-0335 min
Spark of AgesThe 100% Open Rate: How Gifting Cuts Through Noise/Kris Rudeegraap - Sendoso, Curiosity, HITL ~ Spark of Ages Ep 56We explore how intelligent gifting breaks through AI-filtered inboxes, using psychology, data, and timing to earn real conversations and long-term loyalty. Kris Rudeegraap of Sendoso shares playbooks for stage-based sends, retention strategies, and staying human in an agentic future.• reciprocity, curiosity and tangible novelty driving attention• AI-assisted personalization for interests, timing and delivery channel• stage-based guardrails that unlock premium sends mid-funnel• timely low-cost sends outperforming expensive but irrelevant gifts• CAC, velocity and opportunity cost framing for ROI• shifting marketing metrics toward revenue and NRR• proving value when users never log into your app•...
2026-01-3048 min
Inside Business TodaySendoso featured on Inside Business Today hosted by Bill & Giuliana Rancic.Sendoso demonstrates how thoughtful, personalized gifting is transforming B2B engagement, helping companies build stronger, more meaningful customer connections. Featured on Inside Business Today hosted by Bill & Giuliana Rancic.insidebusinesstoday.com sendoso.com Youtube: https://youtu.be/FrcMUlkVf4w
2025-12-0905 min
Business Superfans® AdvantageBraydan Young: $200M Sendoso Fundraise to Authentic Customer Connections at SlashExpertsEpisode 129 Braydan Young: $200M Sendoso Fundraise to Authentic Customer Connections at SlashExperts Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC What if your best sales rep isn't on your payroll? In this episode, Freddy D sits down with Braydan Young, Co-Founder of Sendoso and SlashExperts, to explore how peer-to-peer conversations are transforming B2B trust, sales, and stakeholder loyalty.From building a $200M gifting platform to launching a revolutionary new way to turn customers into social proof engines, Braydan shares how to make your happiest users your strongest closers. Learn how companies are closing more dea...
2025-08-1537 min
Attributed - A podcast by DreamdataThe Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendoso's marketing success. You'll discover:Why traditional dashboards almost led them to cut their best-performing channelThe "invisible" channels driving record revenueHow clean data and a fresh perspective changed Sen...
2025-07-1551 minTech Marketing RewiredHuman-First Marketing: Why It's Crushing Traditional Channels with Sendoso's Katie PennerWatch the video version of this podcast on YouTube. Katie Penner, Head of Sender Relations at Sendoso, takes us deep into how gifting is transforming B2B marketing by delivering remarkable results where digital channels fall short. With 64% of marketers struggling to hit revenue targets with current budgets, the renewed interest in thoughtful, human-first marketing approaches couldn't be more timely.What makes modern gifting so powerful? Katie reveals how strategic gifting delivers a 4x return on investment and accelerates sales cycles by 29% when integrated properly. The key distinction she emphasizes is moving beyond transactional gifting t...
2025-04-2519 min
Marketing Spark (The B2B Marketing Podcast)What Braydan Young Learned After 10 Years Building SendosoAfter a decade building Sendoso into a category-defining platform for B2B gifting and direct mail, Braydan Young is back with a new venture—Slash Experts—that’s taking on one of SaaS marketing’s biggest challenges: converting traffic without relying on the tired “Book a Demo” CTA.In this episode, Braydan joins Mark Evans to talk about the evolution of personalization in B2B, how Sendoso capitalized on perfect timing and deep buyer pain, and why he believes the next wave of sales and marketing will be fueled by peer-to-peer trust and real conversations.He shares le...
2025-04-1831 min
What Are You Working Towards?#121 Automating the Perfect Gift w/ Braydan Young, Cofounder & Head of Growth, SendosoDownload Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/ Braydan Young (https://www.sendoso.com/) is the Co-Founder and Growth Leader at Sendoso, the world’s first Sending Platform (SP) designed to help companies rise above the noise and foster meaningful relationships at scale. With over seven years of experience building and scaling Sendoso, Brayden is passionate about revolutionizing communication through personalized and memorable experiences for prospects and customers.In this episode, Chris and Braydan discuss:1. The Power of Partnerships: Why Selling Alone is a Losing...
2025-03-1740 min
The Building Blocks PodcastA $152M Bet on Human Connection | Kris Rudeegraap | SendosoIn this episode of Building Blocks, we dive deep with Kris Rudeegraap, Co-founder and CEO of Sendoso, an AI-enhanced gifting platform that's revolutionizing how companies build authentic connections with customers and prospects. From selling mistletoe as a kid to building a company that's raised $152M in venture funding, Kris shares his entrepreneurial journey and insights on scaling both software and physical operations globally.Guest: Kris RudeegraapLinkedIn: https://www.linkedin.com/in/rudeegraap/Connect with Daivik: https://bento.me/daivikFollow the Podcast: https://bento.me/thebbpodTopics:0:00: Introduction2:40: Early entrepreneurial experiences and Silicon Valley influence8:15: Building Sendoso and validating the initial...
2025-03-0436 min
The B2B BRAND180 Podcast with Linda FanarasBoost Your B2B Sales with Direct Mail and Gifting Strategies featuring Kris Rudeegraap of SendosoIn this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studies, and how both small and large companies can leverage Sendoso to enhance their strategies and build stronger customer relationships.01:40 Use Cases for Direct Mail and Gifting02:51 ROI and Case Studies04:43 Small Companies...
2025-02-1412 min
Deconstructing DataAI, Growth Ops, and Rethinking Sales Strategies with Kris Rudeegraap, Co-CEO of SendosoIn this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.✅ AI-driven gifting is enhancing personalization and increasing engagement.✅ Direct mail is making a comeback—outperforming email in key metrics.✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.✅ Companies likeGong and Gainsight are generating millions in pipeline from personalized gifts.✅ AI-poweredSmart Messaging & Smart Send are making it easier to send the right gift...
2025-02-1041 min
The Sales Technology PodcastRevolutionizing GTM: Insights from Sendoso’s Kris RudegraapIn this episode of the Sales Technology Podcast, host David Dulany reconnects with Kris Rudegraap, CEO and founder of Sendoso, for a deep dive into the evolution of corporate gifting and direct mail as a strategic advantage in the GTM (Go-To-Market) landscape. Kris shares his journey of building Sendoso, navigating economic challenges, and leveraging AI and data to drive efficiency and ROI for sales and marketing teams. From scaling global operations to integrating AI-powered personalization, this conversation explores how Sendoso has disrupted traditional gifting practices and created a tech-enabled category that’s helping companies break through the noise. Whether yo...
2024-12-2325 min
Selling Intelligence (formerly Selling the Cloud)Unboxing Innovation: How Kris Rudeegraap Built Sendoso into a Market LeaderIn this episode of Selling the Cloud, co-hosts Mark Petruzzi and KK Anderson sit down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to discuss his journey from being a successful sales executive to building the leading sending platform that’s reshaping how businesses connect with prospects and customers.What You’ll Learn:Kris’s Entrepreneurial Journey: From selling mistletoe as a kid to creating Sendoso, Chris shares the pivotal moments that sparked his transition from sales rep to founder.Scaling a Business: Learn how Kris and his team bootstrapped their way to $400K ARR, then scaled...
2024-12-1846 min
Humans of Martech149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metricsWhat’s up everyone, today we have the pleasure of sitting down with Kacie Jenkins, SVP Marketing at Sendoso. Summary: Marketing isn’t about cramming creativity into a spreadsheet, and Kacie’s journey proves it. She took on last-touch attribution, broke free from narrow metrics, and built a system that told the whole story, one where sales and marketing actually worked together. It wasn’t flashy; it was months of unsexy foundational work that led to record-breaking results. Kacie’s advice is to stop obsessing over proving your worth with perfect data. Focus on collaboration, long-term strategies, and buildi...
2024-12-101h 09
Marketing B2B TechnologyThe Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - SendosoKris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization.
Kris highlights Sendoso’s competitive advantages, including enterprise-grade features, data capabilities, and successful campaigns for many brands. He underscores the importance of multi-channel marketing, creative strategies, networking, and long-term brand growth, showcasing how gifting can transform B2B outreach.
About Sendoso
Sendoso is a direct marketing automation platform th...
2024-11-2823 min
Hustle Inspires Hustle with Alex QuinKris Rudeegraap on Building Sendoso and Transforming B2B Gifting // EP 161In this episode of Hustle Inspires Hustle, host Alex Quin sits down with Kris Rudeegraap, CEO and Co-founder of Sendoso, a leading platform in B2B gifting. Kris shares how his experience in sales inspired him to create a solution that modernizes traditional gifting with personalization and seamless integration into sales and marketing processes. By addressing the challenges of building meaningful business connections in a digital age, Sendoso has enabled over 80,000 users to drive engagement and revenue through innovative gifting strategies, generating $250 million in marketplace spending. The conversation highlights how AI and data-driven tools have transformed gifting into a...
2024-11-2220 min
B2B Revenue LeadersThe truth behind gifting in B2B | Kris Rudeegraap (Sendoso)In this episode, Dustin interviews Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, to discuss the innovative role of gifting in B2B sales. They explore how personalized gifting can enhance customer engagement and drive sales effectiveness beyond traditional outreach methods. Kris shares his insights on leveraging automation and AI to streamline sales processes, allowing teams to focus on high-value interactions while reducing manual tasks.
Key takeaways include: understanding the importance of hyper-personalization in gifting, utilizing automation tools like Clay to enhance SDR productivity, and implementing strategic gifting approaches that align with buyer intent to create meaningful connections.
2024-11-1221 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 141 - How Gifting Helps SaaS Companies Break Through the Noise - with Kris Rudeegraap, Co-CEO and Co-Founder at SendosoSend us Fan MailGifting can be a powerful outbound strategy that captures attention far more effectively than an email. In this week’s SaaS Backwards podcast episode, we spoke with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso, a gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates, and close deals 29% faster.Kris shared how his background in software sales and experience with gifting inspired him to create Sendoso. He provided insights into the company’s initial go-to-market strategy, its evolution from a "growth at all costs...
2024-11-0822 min
APAC's B2B Growth PodcastB2B Influencer Marketing at SendosoOn this episode, we chat to Kris Rudeegraap, Co-CEO & Co-Founder of Sendoso about approaching Influencer Marketing in the B2B space.
This episode also covers...
How Sendoso built their influencer communityHow to balance transparency and professionalismThe strategies and tactics of building a communityThe future of Sendoso
About Kris...
Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced first-hand.
Sendoso is backed by $150M+ in venture funding and has seen $250...
2024-10-3038 min
Everything Product PodcastFrom Manual Gifting to $250m+ Spent: How Sendoso Revolutionized B2B EngagementWelcome back to Everything Product! In today’s episode, we dive deep into the journey of Kris Rudeegraap, co-founder of Sendoso, a corporate gifting platform valued at $152 million in venture capital funding. Kris shares his experience transitioning from solving his own problem in sales to creating a market-leading solution for companies across the globe. From early startup challenges to utilizing AI for hyper-personalized gifting, Kris’s insights offer actionable takeaways for every product manager.
Whether you’re an aspiring entrepreneur or a product manager looking to create impact, Kris’s story is a masterclass in solving real-world problems and scaling...
2024-10-2737 min
The Marketing Mix: Thought-starters for B2B Business LeadersThe Sendoso Marketing Journey. A conversation with Kris Rudeegraap, co-founder and CEOOn this episode, I talk with Kris Rudeegraap, CEO of Sendoso, about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO. He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, a...
2024-10-1734 min
The Content Cocktail HourThe Power of Personalized Gifting Campaigns with Kris Rudeegraap, Sendoso“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at SendosoIn this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, discusses how gifting can be a game-changer in your outbound marketing strategy. He explores why outbound marketing remains relevant and how personalized gifting can strengthen customer engagement. Kris also explains how Sendoso helps both small and larg...
2024-10-1521 min
Women in B2B Marketing81: GTM Transformation with Alignment, Multi-touch Attribution, and Heart - with Kacie Jenkins, SVP Marketing at SendosoIn this episode of "Women in B2B Marketing," host Jane Serra welcomes Kacie Jenkins, Senior Vice President of Marketing at Sendoso. Kacie, who transitioned from a career as a country music artist to B2B marketing, shares her unique journey and insights. The discussion emphasizes the importance of human connections, authenticity, and personalization in marketing. Kacie highlights strategies for building effective teams, the evolving landscape of Account-Based Marketing (ABM), and the need for close collaboration between marketing and sales teams. The episode underscores the power of genuine relationships and thoughtful approaches in driving marketing success.Kacie t...
2024-10-0253 min
UpYourStackEpisode 12 - SendosoIn this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He shares the origin story of Sendoso, its growth trajectory, and key differentiators such as their AI-powered recommendation engine. Kris also describes how Sendoso pivoted during COVID-19, highlights popular gifts, and gives insights into how organizations can use Sendoso to improve engagement and drive results.
2024-09-2323 min
AI to ROI (fka Metrics that Measure Up)Corporate Gifting and the Impact on Pipeline Performance - with Kris Rudeegraap , Co-Founder and Co-CEO SendosoKris Rudeegraap, co-founder and co-CEO at Sendoso viewed the emergence of Sales Engagement Platform technology as the beginning of the end for email based outbound demand generation for B2B Sales professionals. This catalyzed him to take the leap to cfound Sendoso, a next-generation direct mail and corporate gifting platform. In today's conversation, we will discuss the history and business impact of Sendoso and corporate gifting including:The catalyst for founding SendosoThe current State of Pipeline GenerationThe impact of corporate gifting on Pipeline GenerationThe impact of corporate gifting on Customer RetentionThe first question...
2024-09-1824 min
Sales PlayersFrom AE to CEO & Driving Sales with Personalized Gifts with Kris Rudeegraap of SendosoKris Rudeegraap is the Co-Founder & Co-CEO of Sendoso, the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals 29% faster. Kris joins the Sales Players to share how he used the skills he developed as an AE to launch a category leading company.
SPONSORS:
• Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use this link for an extended, 21-day free trial
• evyAI (AI Content Assistant for LinkedIn) - https://evyai.com/?via=salesplayers
EPISODE LINKS:
• Connect with Kris: https...
2024-09-1242 min
Transform Sales PodcastSendoso: The Power of Personalized Direct MailIn episode #140 of the Transform Sales Podcast: Sales Software Demo Review, Amir Reiter interviews Kriss Rudeegraap, Co-Founder and Co-CEO of Sendoso, a direct mail and gifting platform designed for B2B sales and marketing teams. Kriss discusses how Sendoso helps companies cut through the noise and improve engagement by automating the process of sending personalized gifts and direct mail at scale. The conversation covers Sendoso's ideal customer profiles, including software tech, financial services, and professional services companies, and highlights how the platform integrates with popular tools like Salesforce, HubSpot, and Marketo. A demo showcases features such as Smart Send...
2024-09-0912 min
B2BoringFrom Startup to Industry Leader: Kris Rudeegraap's Sendoso JourneyIn this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shiftsThe evolution of Sendoso's services, the importance of relationship building, and how they use technology to streamline processesThe current state and future of outbound marketing, The role of AI, and the decline of ABM (Account-Based Marketing) as a buzzword. ...
2024-09-0327 min
Dimmo's 10 Minute Tech PitchEp. 020 - Sendoso - Use Gifting to Increase ARR & NRROn this episode, Troy Munson chats with Andrea Turnland, Partnerships Leader at Sendoso, the leading Gifting platform.
You'll learn why Sendoso was created, the types of companies that use their solution, challenges they solve for, and how they're different.
2024-07-0811 min
Stop The Scroll with Brianna DoeB2B Influencer Partnerships: A Deep Dive with Sendoso's Katie Penner | Ep 12In this episode of Stop the Scroll, host Brianna Doe interviews Katie Penner, Head of Sender Relations at Sendoso.They talk about the Sendfluencer influencer marketing program she built. You'll learn how Bri approached building an influencer program focused on driving pipeline and revenue rather than just vanity metrics, tips for identifying and vetting the right influencers, and advice for marketers looking to launch influencer programs.=================================================================Best Moments:(04:09) Building meaningful relationships with influencers(04:40) Building a micro creator community(07:17) Creating trust and transparency in B2B...
2024-05-2823 min
You Should Talk ToKacie Jenkins, SVP of Marketing at Sendoso -- Who Doesn't Love a Thoughtful Gift?In this episode of YouShouldTalkTo, Daniel Weiner sits down with Kacie Jenkins, the SVP of Marketing at Sendoso. Jenkins shares her unique insights on marketing for an AI-based company and how to manage all the different moving parts. She shares a particularly traumatic story of working with an agency that was way in over their heads and resulted in the company’s website crashing right in the middle of a product launch. While it was a traumatizing experience, Jenkins says that the event pointed out specific red flags within the agency that she can look for in the...
2024-02-1636 min
Do This, NOT That: Marketing Tips with Jay SchwedelsonEP. 27- GIFTING=SALES! w/ Sendoso Founder Kris Rudeegraap l Expert Quick TipsIn this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.Main Discussion Points:- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing...
2023-11-1015 min
Hypergen:🎙️ Founders Podcast 🎙️Founders Podcast: Episode 10 with Braydan Young, Co-Founder and Head of Growth of SendosoListen to our new episode of the Founders Podcast with Braydan Young, Co-Founder and Head of Growth of Sendoso!Braydan emphasized the importance of personalized campaigns with multiple touchpoints for effective prospecting. Their go-to-market strategy involves crawling LinkedIn for leads and using email campaigns with e-gifts to set up meetings. The company's ownership of warehouses sets them apart from competitors, allowing for greater control over branding and customization.Are you interested in how Sendoso can get you customers through gifting? Watch the episode to understand how Sendoso works, also get great insights from Braydan.Let us know which topics...
2023-10-2041 min
Across the FunnelEp#88: Seven years of Category Creation ft. Kris at Sendoso - World’s best direct mail platformIn this insightful discussion, Adil Saleh joins Kris, the CEO of Sendoso, a leading direct mail automation platform that plays a pivotal role in customer retention and employee recognition. Kris emphasizes the value of personal relationships saying "People buy from people. People renew from people" and suggests that "In the early days, it's almost more important to build these customer relationships because those are going to be your key market customers."
How do companies maintain impactful customer relationships and retain them in the long term? How does Sendoso integrate with Gainsight and other customer...
2023-10-1028 min
Sales SignalsBreaking Down The Meaning of Personalisation in Sales, with Kris Rudeegraap, CEO at SendosoOn this week’s episode of Redefining Outbound, Frida sits down with Kris Rudeegraap, CEO of Sendoso. They discuss how sales leaders need to tackle personalisation from different angles, approaches to growth in the current economic climate, and more.
2023-09-1319 min
Revenue Engine PodcastLeading and Growing a B2B Company With Kris Rudeegraap of SendosoKris Rudeegraap is the CEO and Co-founder of Sendoso, a direct mail automation platform that helps companies engage with their customers throughout the buyer's journey. He is also an advisor and investor for many leading companies including Alan AI, Sonar Software, LoopGolf, and Tourial. In addition to his business, Kris is a contributing writer for Forbes Technology Council. He has previously worked as a senior account executive and a regional sales director. In this episode… Leading a successful business — especially a B2B business — is a difficult process. Marketing and funnel growth are notori...
2023-09-0124 min
Behind the CategoryCreating the Sending Management Category with Sendoso’s Kris RudeegraapIn today's episode of Behind the Category, we speak with Kris Rudeegraap, CEO and Co-Founder of Sendoso, the leading sending management platform that's raised over $150 Million in funding, about why it’s time for a better way of corporate gifting, and what ROI on each ‘send’ could mean for your company. With curated, customizable gifts for every occasion, comprehensive customer support and global logistical support, Sendoso makes every gift really count, more than just the thought.
We also speak about Kris’ background for over a decade in software sales and his personal experience with the pain point of email...
2023-07-1524 min
Making Fun of MarketingYou get a Yeti, You get a Yeti, and You get a Yeti! — Leslie Barrett, SendosoIf someone tells you that giving gifts is easy, they’re either lying or they’re Santa—and it’s a slim chance they’re Santa. From the item you send to your messaging of the gift, there’s a lot of places where direct mail marketing can turn into a lifelong lesson that you bring up as a silly anecdote in a podcast—much like this one!Leslie Barrett is the Sr. Director of Customer Marketing and Evangelism at Sendoso, an agency focused on providing excellent direct mail marketing campa...
2023-06-0229 min
Genius At ScaleKris Rudegraap - Co-founder and CEO of SendosoToday's guest is Kris Rudeegraap, the co-founder and CEO of Sendoso. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales, which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area.Connect with Kris and Sendoso here:https://www.linkedin.com/in/rudeegraap/https://www.linkedin.com/company/sendoso/
2023-05-1236 min
Industrial Strength MarketingLeveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of SendosoOn this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their...
2023-04-2745 min
Shake SalesHow SDRs Can Level Up in 2023 - Brandon Baker from SendosoShake Sales is a new video series from the sales engagement tool Mailshake. Shake Sales sees Maggie Blume, our sales evangelist, interview sales leaders on how to coach sales teams and see success in sales. In this weeks episode Maggie interviews Brandon Baker from @Sendoso.
Brandon is a Senior SDR and shares sales & life advice on his LinkedIn. In this video He outline 3 key areas SDRs can level up - cold calls, cold email, & LinkedIn. Brandon lets us know why he thinks every other SDR should start posting on LinkedIn regularly.
📖 LEARN MOR...
2023-02-0930 min
The Founder's Formula PodcastEpisode 5: From Building the MVP to Raising a Series C with Kris Rudeegraap (Co-Founder & CEO at Sendoso)Kris is a former tenured sales professional turned founder and CEO while also acting as an advisor to several growth-stage companies. His company Sendoso helps companies stand out by giving them new ways to engage with customers throughout the buyer's journey. Interested in more insights, industry best practices, and actionable content → connect with The Founders Formula Podcast!Hatchet Ventures website: https://www.hatchetventures.comHatchet Ventures LinkedIn: https://www.linkedin.com/company/hatchet-ventures/Chet Lovegren’s LinkedIn: https://www.linkedin.com/in/chetlovegren/Kris Rudeegraap’s LinkedIn: https...
2022-10-1125 min
The StackMulti-threading B2B Sales with value, not hacks with Norullah Sharifi, VP of Sales Development at SendosoIf you had one tactic that would drive 3X more results would you do it? Of course. But what if the caveat was an increased risk of losing those deals? Norullah Sharifi has found the answer on how to drive those 3X results without upping your risk factor. Multi-threading.For successful multi-threading, Norullah, VP of Sales Development at Sendoso, pushes value, not hacks. Given that Sendoso is a gift-giving platform, that value factor comes naturally to Norullah. As a result, his SDR and BDR teams are killing it. Today he tells us all about...
2022-09-2838 min
From Vendorship to PartnershipBalancing Autonomy with Consistency in Your Sales Process, with Nick Casale, Director of Sales at SendosoWelcome back to Season 2: Seller's Journey! Our guest this week is Nick Casale, Director of Sales at Sendoso.
Nick was an early sales hire at Talkdesk when his coworker, Kris Rudeegraap, began having success sending coffee gift cards to his customers and decided to start his own company. He talked Nick into joining him at Sendoso, and Nick became their first sales hire five years ago.
Since then, Nick’s seen Sendoso grow from a pre-seed company to raising their Series C round last year – and has seen himself grow from an AE to the Direc...
2022-08-1018 min
Grow Your B2B BusinessEp. 12- Scaling Growth Through Customer Advocacy w/ Leslie Barrett of SendosoIf you are looking to scale your growth, the best opportunities lie with your customer base. Yet, so many businesses fail to know how to activate growth in their customer base. So Leslie Barrett, Director of Customer Marketing at Sendoso, walks through how to build a highly successful (and profitable) customer advocacy program.
2022-04-1844 min
ThinkBusiness.ieEpisode 103 - David Ryan, SendosoSan Francisco company Sendoso recently established its European headquarters in Dublin with the creation of 100 jobs. From the get-go the company said it intends to source Irish products as part of its corporate gifting catalogue and one of the first Irish businesses to transform its European scale is Rob Kearney-backed Snack Farm. I talk to Sendoso’s country manager in Ireland David Ryan, a seasoned tech executive who has masterminded entire global product rollouts for major brands like Electronic Arts’ various Star Wars games as well as building e-commerce systems for Walmart.Visit www.thinkbusiness.ie f...
2022-02-2423 min
Happy CustomersOnboarding Operations: Scaling Onboarding at Sendoso with Jerry HenryAdopting new software is a big business decision for any company. You’re likely investing considerable time, money and effort to get it up and running.Having a partner that is aligned around your goals and expectations of that investment can be the difference between a prosperous long-term relationship and a spiral into frustration and ultimately an expensive break-up.Our guest today is Jerry Henry, Director Professional Services and Onboarding at Sendoso. In this episode you’ll hear how he:Defines 4 pillars of onboarding at SendosoEmpowers his team to get crea...
2022-01-2728 min
30 Minutes to President's Club | No-Nonsense Sales#91 - Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0FOUR ACTIONABLE TAKEAWAYS
Set the ground rules for your prospect’s competitive evaluation (sell the model)
Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short.
Gain traction against incumbents by explaining why market leaders are playing the game wrong.
Tell relatable, crispy customer stories by painting the specific people and their journeys.
PATH TO PRESIDENT’S CLUB
Director of Sales @ Sendoso
First Sendoso Sales hire and employee #3
Former...
2022-01-1233 min
Success Story with Scott D. ClaryKris Rudeegraap, Founder & CEO of Sendoso | How to Fuel Revenue & Drive Modern Sales➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory➡️ About The GuestKris Rudeegraap is the co-founder and CEO of Sendoso, the leading Sending Platform. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso.➡️ Talking Points• 00:00 - Kris's story.• 2...
2022-01-1045 min
From Vendorship to PartnershipFounder's Journey: Kris Rudeegraap Founder of SendosoIn this week’s episode of From Vendorship to Partnership, Ross talks to Kris Rudeegraap, CEO & co-founder of Sendoso.
During his time as a salesperson at Talkdesk, Kris wanted to differentiate himself when building rapport with prospects and customers. He’d send handwritten notes and quirky gifts from Amazon, and his prospects loved it – but it wasn’t scalable. So he set about building a solution himself. Sendoso is now the leading sending platform and integrates with dozens of marketing, sales, and operations tools.
Listen to learn about Kris’ journey building and scaling Sendoso, including:
Valid...
2021-12-1416 min
Tech Sales InsightsE38 - From AE to CEO - The Sales Superpower Kris Rudeegraap, SendosoKris has more than a decade of sales experience and has spent time in sales at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area.
Send in a voice message: https://anchor.fm/salescommunity/message Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal da...
2021-11-2435 min
30 Minutes to President's Club | No-Nonsense Sales#83 - Selling to executives, selling with them, and everything in between (Kris Rudeegraap, CEO @ Sendoso)Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Four Actionable Takeaways: * Bring your executives early to accelerate the deal instead of at the end when it’s too late.* Sell the vision of your deal (as the executive) before justifying the product with logic.* Avoid asking for meetings too far above the line. Instead as for a referral to the appropriate person.* Utilize the “Sent from my iPhone” subject to give a genuine feel to emails.======================Kris’...
2021-11-2428 min
The Advanced Selling Podcast#674: How important is the customer experience when it comes to sales? with Kris Rudeegraap, SendosoA business is made or slayed along the customer journey. Think US Airways. Blockbuster. When businesses fail, it's usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on. The competitive advantage goes to companies who get it right. Think Apple. Wayfair. Trader Joe's. You have to map out the customer's journey and manage every single touchpoint along the way. For the salesperson, the customer experience doesn't end when the deal is signed. The best sale...
2021-11-0111 min
The Advanced Selling Podcast#674: How important is the customer experience when it comes to sales? with Kris Rudeegraap, SendosoSend us Fan Mail A business is made or slayed along the customer journey. Think US Airways. Blockbuster. When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on. The competitive advantage goes to companies who get it right. Think Apple. Wayfair. Trader Joe’s. You have to map out the customer’s journey and manage every single touchpoint along the way. For the salesperson, the customer experience doesn’t en...
2021-11-0111 minThe Advanced Selling Podcast#673: Gifting. Sales gimmick or great move? with Kris Rudeegraap, SendosoYou've heard the old saying… "Giving is better than receiving because giving starts the receiving process." But does it work when it comes to sales prospecting? Absolutely. Studies show the ROI on gifting a prospect is high – and gifting a current client usually ends up in a longer-term relationship, repeat business, and more referrals. So… if you want to make an impact, differentiate, be remembered, and build goodwill, consider gifting. Spice up your prospecting efforts with creativity, thoughtfulness, and personalization. The key is to give without expectation. Wheth...
2021-10-2510 min
The Advanced Selling Podcast#673: Gifting. Sales gimmick or great move? with Kris Rudeegraap, SendosoSend us Fan Mail You’ve heard the old saying… “Giving is better than receiving because giving starts the receiving process.” But does it work when it comes to sales prospecting? Absolutely. Studies show the ROI on gifting a prospect is high – and gifting a current client usually ends up in a longer-term relationship, repeat business, and more referrals. So… if you want to make an impact, differentiate, be remembered, and build goodwill, consider gifting. Spice up your prospecting efforts with creativity, thoughtfulness, and personalization. The key is to giv...
2021-10-2510 minThe Advanced Selling Podcast#672: Celebrating the small sales wins leads to the big ones with Kris Rudeegraap, SendosoSend us Fan Mail For lack of a better cliché…sales is a rollercoaster. Highs. Lows. We’ve all been there. Building momentum is key. We’re usually so concerned with reaching the next peak that we forget to recognize the smaller wins along the way. And the worse culprits are oftentimes our managers This week, Kris Rudeegraap, CEO and CO-founder of Sendoso, the leading gifting platform, joins us to talk about putting the wind back in your sales, driving the momentum through the ups and downs – and why the proverbial pat on the back is critic...
2021-10-1812 minThe Advanced Selling Podcast#672: Celebrating the small sales wins leads to the big ones with Kris Rudeegraap, SendosoFor lack of a better clich�…sales is a rollercoaster. Highs. Lows. We've all been there. Building momentum is key. We're usually so concerned with reaching the next peak that we forget to recognize the smaller wins along the way. And the worse culprits are oftentimes our managers This week, Kris Rudeegraap, CEO and CO-founder of Sendoso, the leading gifting platform, joins us to talk about putting the wind back in your sales, driving the momentum through the ups and downs – and why the proverbial pat on the back is critical. ...
2021-10-1812 min
CHURN FMEP 132 | Kris Rudeegraap - 3 changes Sendoso made to achieve a net dollar retention close to 120% with their mid-market and enterprise customers.Today on the show we have Kris Rudeegraap, co-founder and CEO of Sendoso.In this episode, we talked about how Sendoso helps it’s customers retain and delight their customers, the different ways a sales team can help avoid or decrease churn, and how to make sure you’re selling to the right ICP. We also discussed Sendoso's sales strategy when they first got started and how it evolved, their ups and downs when it comes to churn and retention, and the changes they made in order to hit a net dollar retention close to 120% today...
2021-09-2235 min
The Marketing Millennials61 - How to Market to Marketers w/Kris Rudeegraap (CEO of Sendoso)This episode guest is Kris Rudeegraap the CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
2021-09-1628 min
Growth with Matt BilottiLeveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)Most companies have 5-15 advisors. But Sendoso...they've got hundreds! In this episode, Kris Rudeegraap, the CEO and co-founder of Sendoso, explains why he chose to have so many advisors, why they're all equity advisors, how he leverages them as a growth channel, and how he manages such a large network. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Kris on Twitter at @MattBilotti, @rudeegraap, and @DriftPodcasts
2021-09-0120 min
The Biz Bros PodcastBiz Stories with Sendoso Founders Braydan Young and Kris RudeegraapToday the Biz Bros chat with the Sendoso Founders, Braydan and Kris on the best way to connect with customers and drive reveneur with personalized gifts, branded swag, eGifts, virtual experiences and more. The Biz Bros sat down and chatted with them, to learn how they created Sendoso - a $50m + total funded company and learn about what it took in the early days to get to where they are today.
To find out more about them and their company, go to: https://sendoso.com/
2021-08-1736 min
Ok Boomer Teach me SalesGifting at the touch of a button with Sendoso CEO and Co-founder, Kris RudegraapWe talk gifting, sales and teamwork with Kris Rudegraap. Kris is the co-founder and CEO of Sendoso, the leading Sending Platform for sending direct mail and corporate gifts. Kris has more than a decade of sales experience and has spent time in sales at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and CSU-Chico alum currently residing in the Bay Area.
Learn more about Sendoso by...
2021-08-1648 min
The PARTNERNOMICS ShowEp 64 - Francois Grenier, Head of Partnerships @ SendosoIn this week's episode, Mark Brigman chats with Francois Grenier, Head of Partnerships @ Sendoso. Sendoso is a sending platform and is a way to inject physical and or digital touchpoints into outreach and marketing campaigns. The main objective of the platform is to open the door for sales or other representatives to build relationships with other professionals. In the podcast, Francois shares the many roles he has served throughout his career and the exciting role he is leading now. Also, Francois shares his insights and experience on being a partnering professional, the need for relationship skills, strategies for product...
2021-08-1034 min
ERCx ChatsERCx Chats - Episode 9.1: How a simple idea led to Sendoso’s success.Do you remember your first job? Co-Founder and CEO of Sendoso, Kris Rudeegraap, discusses some of his early memories of entrepreneurship from selling mistletoe as a kid, to marketing MySpace for Guy Fieri. #ERCxChats Host and Chief Strategy Officer, Stephanie Todd, asks him how those experiences at a young age helped fuel his passion for business.To watch the video interview and learn more about Sendoso’s Co-Founder and CEO, Kris Rudeegraap go to https://bit.ly/ercx-pc-ep9-sn1#ERCBPO #Sendoso #ERC #CX
2021-07-3006 min
Founders FocusWhat It Takes To Scale Your Account Based Marketing – with Kris Rudeegraap, Co-Founder & CEO of SendosoHow can you use account based marketing to acquire and retain your target audience?In this /Founders Focus episode, Kris Rudeegraap, co-founder & CEO of Sendoso, shares how you can design and refine your ABM strategy.🎬 Rather watch? Catch the video recording: https://bit.ly/3rFySc6🗣 Have feedback? Connect with Scott Case on LinkedIn💙 Visit foundersfocus.com to connect with other founders and see what topics are up next.✈️ This episode is brought to you by Upside Business Travel. Upside offers a free platform that allows you and your team to book, manag...
2021-07-2818 min
B2B Category Creators with Gil AlloucheKris Rudeegraap, CEO at Sendoso, and Amitabh Sinha, CEO at WorkspotIn our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift giving categories.
Panelists for this episode include Kris Rudeegraap, CEO of Sendoso and one of the pioneers in creating the corporate gifting / direct mail automation categories, and Amitabh Sinha, CEO of Workspot, and one of the pioneers in the remote desktop category.
You’ll walk away from this episode with an understanding of: The benefits of focusing on category creation from day one; How to pitch a new category to investors by...
2021-05-0647 min
Marketing Today with Alan Hart251: The Importance of Details in Customer Relationships and ABM with Sendoso's Dan FrohnenOn this 251st episode of Marketing Today, host Alan Hart talks to Dan Frohnen, the CMO of Sendoso. This leading sending platform helps companies stand out by giving them new ways to engage with customers through the buyer's journey.In this episode, Alan and Dan talk about what marketers should be thinking about to help companies deliver a better experience for their customers and their employees.The conversation starts with Dan's transition from the music industry to the tech industry and finally to his role as CMO at Sendoso. Throughout his career, he learned the...
2021-03-1724 min
The Revenue EngineHow to Scale Your Sales Engine with Kris Rudeegraap, CEO of SendosoThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Growth and Scale don't occur because you are in the right place at the right time. Driving the revenue engine comes from creating the right culture with the right people and having the vision to make it happen. During this episode, Kris shares his story on how he scaled Sendoso by building a revenue engine. Timestamps 0.30 - Welcome to the Revenue Engine Podcast 0.53 - Introducing this week's guest Kris Rudeegraap and the con...
2021-03-0929 min
The Product Marketing ExpertsThe Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at SendosoConnect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barracoQuestions we cover in this episode: Tell me about your career path to becoming a PMM?What does your team look like at Sendoso, what all do you own? Any advice for people looking to break into product marketing? What roles make for good product marketers? What are the most important skills for PMMs to develop and master? How have you done built those skills? What should people be prepared for in a produ...
2021-02-2425 min