Shows
Lipstick on the RimThe Mothership of Beauty: How Sephora Curates Its Shelves, Transformed the Industry, and the Hottest New Must-Have Products With VP of Merch Cindy DeilyIf you’ve ever wondered how Sephora decides what products make it onto their shelves—or why some go viral and others never show up—this episode is for you. We’re joined by Cindy Deily, Sephora’s Vice President of Merchandising for Skincare, who’s been with the company for nearly two decades and is the ultimate insider when it comes to spotting trends, launching brands, and shaping the beauty industry. She’s helped build the careers of brands like Drunk Elephant, Tatcha, and Summer Fridays, launched the iconic “Clean at Sephora” program, and has personally tested thousands of products. In th...2025-06-1749 min
Hi Beauties! Dominika EisenbergJulia Więckiewicz-Wolak – o znaczeniu jakości, kulisach pracy w Sephora i autorskich projektach.Hi Beauties!W tym odcinku rozmawiam z Julią Więckiewicz-Wolak – Senior Social Media Specialist i Sephora Europe Pro Team Artist. Julia opowiada o swojej drodze zawodowej w Sephora, pracy przy międzynarodowych projektach oraz o tym, dlaczego jakość w działaniach kreatywnych ma dla niej kluczowe znaczenie.Na koniec – wspólnie dobieramy dla Julii rytuał pielęgnacyjny o nazwie HYDRA CALMYOUTH ELIXIR https://www.sephora.pl/p/elixir-de-jeunesse---eliksir-mlodosci-P1151.htmlHYDRA LIFTING https://www.sephora.pl/p/hydra-lifting-P1599012.htmlMELT-IN REPAIRING MASK https://www.sephora.pl/p/masque-fondant-reparateur---rozplywajaca-sie-maseczka-odbudowujaca-P2444012.htmlSECRET VII VELOURS DE NUIT ...2025-06-1345 min
The Digital Marketing Podcast by Exposure NinjaSephora's HUGE $7 Billion Search MistakeeCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape.While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost completely invisible in AI search results — leaving them dangerously exposed as consumer behaviour shifts.The numbers for global changes in AI-source shopping behaviour tell a compelling story:• AI search referrals increased 1,300% in the last holiday season• 39% of consumers now use AI search for on...2025-03-3124 min
The Data ChiefData-Driven Personalization: Sephora's Winning StrategyHow is Sephora using data to create personalized experiences that customers love? Join Cindi Howson and Manbir Paul, VP of Engineering, Data Insights & MarTech at Sephora, as they explore the role of data and AI in understanding customer needs, predicting preferences, and delivering impactful moments. Key Moments: Micro-Moments that Matter (3:30): Sephora leverages data to create impactful moments for customers, like sending a timely reminder to a traveler about their moisturizer.Modern Data & AI Stack (5:00): Manbir discusses Sephora’s best-of-breed data and AI stack, spanning cloud data platform, BI solution, cataloging, and machine learning democratization.The Power of t...2025-03-1938 min
Silly Little Girls ClubSephora x The Silly Little Girls Club: Behind the Beauty Counter: Is Inclusivity in Beauty Just a Trend?Podcast Episode Summary/Intro: Sephora x The Silly Little Girls Club – Redefining Beauty, One Conversation at a TimeWelcome back to The Silly Little Girls Club! Today, we’re coming to you live from Sephora, where we’re diving deep into the beauty industry’s most important conversation—true inclusivity. This episode is all about breaking down barriers, challenging outdated beauty standards, and making space for every face, every story, and every woman.Joining me is Matilda, a powerhouse fundraiser and partnership consultant at Face Equality International—a game-changing organisation fighting for fair representation of people with facia...2025-03-0842 min
The Experts w/ Dr Jenelle KimHow to Succeed in Beauty Retail: Amazon & Sephora Insider Tips with Ali Kole, Head of luxury beauty at AmazonWant to break into the beauty retail space and succeed at Amazon or Sephora? In this episode of The Experts, Dr. Jenelle Kim sits down with Ali Kole, former Head of Premium Beauty at Amazon and a seasoned industry executive with a decade at Sephora. She shares insider knowledge on what it takes to scale a brand in today’s competitive beauty market, from supply chain must-haves to mastering online and in-store retail strategies.
Whether you’re an emerging brand looking to launch or an established company navigating retail partnerships, this episode is full of actionable advice to help you...2025-02-2015 min
Remarkable RetailSephora's Remarkable Rise with Artemis Patrick, President & CEO North AmericaOur very special guest this week is is Artemis Patrick, President of Sephora-North America, clearly one of the most remarkable brands in retail today. Artemis shares her remarkable personal and professional journey, along with the keys to Sephora's fantastic growth across the last two decades. We explore how the brand creates a harmonized shopping experience, the role of both humans and technology in delivering a memorable customer experience, and why supporting diverse voices is so important. We also get many inspiring leadership lessons and learn about Sephora's plans to update all their stores.Before our interview, as...2024-12-1047 min
Glowlab with Susan YaraHow to Get Your Brand Into SephoraCurious to know what it takes to get your brand on Sephora’s shelves? In this video, Charlotte Cho, founder of the skincare brand Then I Met You, shares her journey and expert tips on how to successfully launch your brand at Sephora.
Shop Then I Met You at Sephora: https://bit.ly/ThenIMetYou-Sephora-Susan
Follow Charlotte Cho:
Instagram: https://www.instagram.com/charlottejcho/
TikTok: https://www.tiktok.com/@charlottejcho
Soko Glam: https://sokoglam.com/
CHAPTERS:
00:00 Intro
01:29 About Charlotte Cho
03:45 Working with Sephora
13:24 About Then I...2024-11-1228 min
The Barefaced PodcastThe Mecca Effect: Why Sephora Can't Compete in AustraliaAustralia's beauty market flew under the radar until Jo Horgan changed everything by launching Mecca in 1997. By the time Sephora arrived in 2014 to claim its share, it was far too late. But how did Mecca build such a stronghold in the Australian market, why did Sephora take so long to set up shop? Plus, we deep dive into the latest TikTok fixation of which retailer offers more value. We take a look at the data to understand, objectively, which is truly more popular. That and so much more in today's episode!If you enjoyed this episode...2024-10-2521 min
Meta Business, Innovation and Technology PodcastMarketing in the Age of Disruption: Insights from Sephora and MetaOn this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future. Key Takeaways: (06:24) Balancing strategic bets with the need for continuous innovation. (12:26) Letting go of past successes to embrace new strategies for future growth. (15:05) How Gen Z is influencing Sephora’s creative direction ...2024-10-2332 min
The CPG GuysEnabling Full Funnel Beauty Care Media with Sephora's Marco SteinsieckThe CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer.Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora Marco answers these questions:Can you share some highlights of your journey to becoming the head of Sephora Media Network? Why do you think retail media is experiencing such an enormous growth trajectory? What is...2024-07-1040 min
WORK IT LADY PODCAST- JOIN US!SEPHORA KIDS & ULTA KIDS ARE RUINING EVERYTHING-SEPHORA KIDS, ULTA KIDS, SKINCARE, DRUNK ELEPHANT, KIDS SHOPPING AT SEPHORA SEPHORA REELS, SEPHORAIN THIS EPISODE WE SHARE THE ONGOING SITUATION WITH YOUNG KIDS DISTROYING ULTA AND SEPHORA STORES SEPHORA KIDS, ULTA KIDS, SKINCARE, DRUNK ELEPHANT, KIDS SHOPPING AT SEPHORA SEPHORA REELS, SEPHORASEPHORA KIDS & ULTA KIDS ARE RUINING EVERYTHING-SEPHORA KIDS, ULTA KIDS, SKINCARE, DRUNK ELEPHANT, KIDS SHOPPING AT SEPHORA SEPHORA REELS, SEPHORA2024-07-0932 min
Web3 for Business – by 51 InsightsSEPHORA goes Web3: First-Hand Insights from Vincent BenoistHey, it’s Marc. ✌️This is the start of a series of key highlights from our podcasts for our PRO subscribers.I’m thrilled to kick this off with the latest episode on SEPHORA’s Web3 strategy. This episode is packed with insights from our guest Vincent Benoist, and I can’t wait for you to tune in! Vincent Benoist is the Global Innovation Project Director at SEPHORA. Zooming in: SEPHORA, founded in 1969 in France, is a multinational retailer focusing on beauty products and cosmetics: * It operates over 2,700 stores in 35 countries worldwide, wi...2024-07-0838 min
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By MarigoldEp. 115- SEPHORA! What is RETAIL MEDIA? With Head of Sephora Media Network - Marco SteinsieckIn this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.=================================================================Guest Bio:Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers. Connect with Marco on LinkedIn2024-05-1016 min
The Tequila Hour🙋🏼♀️SEPHORA - WE NEED TO TALK🙋🏼♀️Send us a textWelcome to a further discussion around Sephora ....apt due the current sales everts currently in progress. P.S - What did you buy?What are the origins of Sephora. Who controls Sephora now.Has Sephora lost sight of its original idea to make beauty available to the masses not only to purchase but to interact with therefore enhancing the consumer experience?Listen as I dissect sharing my thoughts, my experiences and what needs to change at the wonderland that is known as Sephora.Thanks for...2024-04-141h 08The Tequila Hour⏰Sephora - Beauty Pass Sale Time⏰Send us a textIt's that time of the year where all beauty lovers long for wonderous aisle adventures in the magical domain known as Sephora. Especially when our beloved items are 20% off. Yes indeed.Let's me take on the journey of the items I picked up at this time and recommend.Thanks for listening and be kind to yourself, always xo.📢SHOUT OUT📢Sephora Australia💵What I purchased💵Buy Sephora Collection 12H Colorful Contour Eye Pencil Waterproof Eyeliner | Sephora AustraliaBuy Anastasia Be...2024-04-131h 14
Beauty Bosses & Bright MindsSephora Must Haves Pt 2Ruby and Rachel share their favorite products for the Sephora Savings Event that’s going on now. Listed below are the percentages and dates the sale is effective. All Sephora Collection items: 30% off (4/5 to 415)Sephora Rouge Members: 20% off (4/5 to 4/15)Sephora VIB Members: 15% off (4/9 to 4/15)Sephora Insiders: 10% off (4/9 to 4/15)SOCIAL MEDIA:Instagram:Beauty Bosses & Bright Minds https://instagram.com/beautybosses.brightminds?igshid=YmMyMTA2M2Y=Rachel https://instagram.com/manetamer_rachel?igshid=YmMyMTA2M2Y=2024-04-0820 min
Toxin Free (ish)Is Sephora's 'Clean' Makeup Actually Clean? 3 Step Hack for Reading Cosmetics Labels✨ Ep. 60Want to become a label reading pro? Join Toxin Free in 3How clean are “Clean at Sephora” products? A curious, savvy listener submitted this question and I thought it was great! Sephora is vocal about the long list of products they don’t allow in this line. But today, we’re diving into the question of whether or not their are any concerning ingredients that they do allow.This episode isn’t simply going to take you through each every ingredient on the product list. You’re actually going to walk away with a three step hack tha...2024-03-1914 min
Marketing Happy HourUGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of SephoraThis week, Erica and Cassie chat with Andrea Linhares, Brand Marketing Manager at Sephora. In this episode, Andrea walks us through her day to day advising brands at Sephora on marketing best practices, her perspective that UGC is the new "word-of-mouth," how Sephora identifies and collaborates with influencers, and her best advice for marketers at any stage in their career, but especially early on.
Here's a peek at what we cover in this episode:
[00:03:43] - Andrea shares her background in PR, email marketing, and marketing project management. She explains how she approaches community building in...2024-03-0726 min
Emotional InclusionEi x SephoraDeborah YehDeborah Yeh is the Global Chief Purpose Officer for Sephora. In this newly created global role,Deborah works across all teams to define Sephora’s Purpose and the resulting sustainabilityand social impact priorities. Since joining Sephora in 2012, she has been instrumental inbuilding Sephora’s reputation with a strong sense of purpose, and she is passionate aboutbringing Sephora’s values to life in a meaningful and authentic way for all stakeholders.Recognized for her steadfast and fearless leadership across notable industry awards such as...2023-06-2938 min
Own Your CommerceSephora’s Journey: From Beauty to Digital SuccessWelcome to a special bonus episode of the Own Your Commerce Podcast! In this exciting episode, we’re chatting with two guests: Sree Sreedhararaj, the Chief Technology Officer of Sephora, and Thomas Mulried, Head of Sales and an industry expert from Orium, a leading agency specializing in composable commerce.
Sephora, a renowned beauty retailer, has undergone a remarkable digital transformation in recent years, positioning themselves as an industry leader. Join us as Sree shares the inspirational story behind Sephora's digital journey, offering invaluable insights into their strategic approaches and how they have effectively conquered the mar...2023-06-1357 min
Clean Beauty Asia30. Gaps in Sephora’s Skincare PortfolioSephora USA is a destination most brands want on their roadmap
Understanding their strategy is very important for many in the Beauty industry
Jennifer Carlsson has taken a step back and done an in-depth and highly informative report into Sephora’s Skincare category.
This 100 page report looks at 3 key areas
1️⃣ Brands
>>> Full list of all Sephora stocked Skincare brands
>>> Listed the brands that have been added and which have been kicked out
>>> Looks at how these brands in Sephora perform on Instagram
...2022-06-1427 min
Event Shake - Le Podcast Commercial Groupes et Événements#39 - Savoir Flairer les tendances et Garder son ADN avec Séphora Cohen, Co-fondatrice du Shake N'Smash, Bar à Cocktail ÉvénementielNouvel épisode pour une nouvelle semaine mais, cette fois-ci Clémence vous emmène à la découverte d’un établissement qui ne cesse de se transformer et avec succès !
La pétillante Séphora Cohen, co-propriétaire du Shake N’Smash sera au micro d’Event Shake pour répondre à toutes les questions de Clémence et vous en dire plus sur l’incroyable évolution de leur établissement qui existe depuis presque 100 ans !
Le Shake N’Smash, c’est initialement une brasserie familiale corse transformée il y a une petite dizaine d’années en un bar à cocktail par le...2022-05-031h 01
Ce que l'école ne m'a pas apprisApprendre à révéler sa mission de vieBonjour, Je suis Séphora.
Je suis coach en leadership féminin et en mission de vie.
✧ Appel découverte : Pour en savoir davantage sur l'accompagnement pour révéler sa mission de vie, tu as simplement à cliquer sur le lienpour réserver un appel découverte gratuit.
✧ Ressource gratuite : Pour t'accompagner au mieux, je te partage l'exercice puissant que j'utilise avec mes coachées pour définir ses valeurs fondamentales.
Retrouve mo...2022-04-1816 minCe que l'école ne m'a pas apprisApprendre à dompter ses penséesBonjour, Je suis Séphora.
Je suis coach en leadership féminin et en mission de vie.
✧ Retrouve moi sur Instagram @Hora_club.
Belle écoute et à très vite. 2022-04-0416 minCe que l'école ne m'a pas apprisApprendre à renforcer l'estime de soiBonjour, Je suis Séphora.
Je suis coach en leadership féminin et en mission de vie.
✧ Retrouve moi sur Instagram @Hora_club.
Belle écoute et à très vite. 2022-03-0727 minCe que l'école ne m'a pas apprisApprendre à s'autoriser à lâcher priseBonjour, Je suis Séphora.
Je suis coach en leadership féminin et en mission de vie.
✧ Retrouve moi sur Instagram @Hora_club.
Belle écoute et à très vite. 2022-01-2719 min
Topping the Curve30: Jessica Battle, Lead Police Counsel: What it Means to be A Police AttorneyIn this episode of Topping the Curve I interview Jessica Battle, the Lead Counsel at the Charlotte Mecklenburg Police Department. Throughout the episode Jessica discusses what it means to be a Police Counsel and what her day-to-day work entails. Jessica also discusses the importance of her role in light of the black lives matter movements and the current climate of our nation. Advising police on legal mattersBeing a woman of color in the police departmentChanging the institution and not letting the institution change herLitigating as a police attorney for the city of CharlotteEvaluating protests from law en...2021-12-0950 minTopping the Curve29: Sephora Grey, Et al., How to Prepare for Law School Final Exams: Acing the ExamIn this episode of Topping the Curve I asked multiple law students, recent grads, and attorneys for their best exam season tips!Throughout the episode I share and discuss 50 tips to succeed during finals season. The tips fall into four categories:1. Practice exams2. Outlining3. Scheduling4. Self-careHuge thank you to everyone who provided me with tips and advice for this episode! Listen to past episodes here:Grades: https://www.buzzsprout.com/1757233/8393133-02-christina-higgins-how-to-beat-law-school-exams-case-briefing-outlining-and-getting-good-grades.mp3?download=trueBalancing attorney life: https://www.buzzsprout.com/1757233/9439770-25-roberta-oluwaseun-roberts-how-to-take-charge-of-your-life-as-an-attorney.m...2021-12-0130 min
Rooibos cosmeticsSephora's Carolyn Bojanowski: Convenience is the ultimate luxuryWhen Carolyn Bojanowski, svp and gm of e-commerce at Sephora, joined the retailer team in 2005, it was an opportunity to pay homage to her childhood as the daughter of a candy buyer. In her mind, Sephora was the "candy store of beauty." "Sephora has always been committed to the digital experience," said Bojanowski on the latest Glossy Beauty Podcast. And that e-commerce experience had to go into overdrive during the pandemic. Not only did Bojanowski spearhead the acceleration of Sephora's in-store pick-up, but she facilitated an unlikely ally in Instacart. She also launched Sephora's same-day pick-up service to expand its...2021-11-1131 min
The Glossy Beauty PodcastSephora's Carolyn Bojanowski: Convenience is the ultimate luxuryWhen Carolyn Bojanowski, svp and gm of e-commerce at Sephora, joined the retailer team in 2005, it was an opportunity to pay homage to her childhood as the daughter of a candy buyer. In her mind, Sephora was the "candy store of beauty.""Sephora has always been committed to the digital experience," said Bojanowski on the latest Glossy Beauty Podcast.And that e-commerce experience had to go into overdrive during the pandemic. Not only did Bojanowski spearhead the acceleration of Sephora's in-store pick-up, but she facilitated an unlikely ally in Instacart. She also launched Sephora's same-day...2021-11-1134 min
SEPHORA UNIVERSITY RETAIL PODCASTS#E07 - XMAS 2021 SHARING IS BEAUTIFUL : HOLIDAY VIBES BY SEPHORA COLLECTIONToday we are celebrating Christmas 2021 at Sephora Collection, sharing a cup of hot cocoa with Marion Pascal; the Project Manager who developed the exclusive collection.She is giving us juicy details about the backstage of the collection, the novelties, and even more!2021-10-2505 min
No BS BeautyFive Best Affordable Skincare Products at Sephora Worth Trying - Fragrance Free!Watch on YouTube - https://youtu.be/mA0WUdSznfEFive Most Affordable Products at Sephora Worth Trying:Sephora Collection Resurfacing Peel Mask $1813% Exfoliants, Fragrance Free, Alcohol Free!Results similar to Drunk Elephant BabyFacialFull Ingredients: Aqua (Water), Gluconolactone, Glycerin, Diglycerin, Sodium Hydroxide, Lactic Acid, Microcrystalline Cellulose, Cellulose, Pentylene Glycol, Sodium Citrate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Menthyl Lactate, Anthemis Nobilis Flower Water, Xanthan Gum, Citric Acid, Kaolin, Salicylic Acid, Polysorbate 60, Sorbitan Isostearate, Sodium Benzoate, Potassium Sorbate.At Sephora: https://fxo.co...2021-10-2207 min
Bri Books5 Best New Makeup Products at Sephora This SummerWelcome to Bri Books! Today we’re jumping into the best new makeup products to buy at Sephora! Listen to part one here, “The 6 Best New Skincare Products at Sephora.” 1:25: #1: Merit Beauty, a luxury clean, minimalist beauty brand, just launched at Clean at Sephora! I was able to test out Merit products while at Glamour.com (here’s a link to my Glamour.com article reviewing the Merit Minimalist Makeup kit) Their seven-piece collection is a curated chorus of everyday products, including foundation sticks, eyebrow gel, mascara, lip slicks, cheek tint, a makeup brush, and highlighter. I think Merit’s p...2021-08-2015 min
Bri Books6 Best New Skincare Products at Sephora This SummerWelcome to Bri Books! Today I’m sharing with you the best new products at Sephora--this summer’s best new Sephora launches that are worth your time, energy, and coin. My intention is to inspire your fall beauty routine, so I’m breaking it down into the best skin care products at Sephora, the best makeup products at Sephora, and the best new body care products at Sephora. I’ve included links to all the products in the show notes and on bribookspod.com! 1:55: #1: Augustinus Bader Rich Cream: Originally released in 2018, the Rich Cream quickly attained unprecedented status among th...2021-08-2020 minTopping the Curve09: Sephora Grey, OCI Bootcamp Series: How to Secure Early Offers From Big Law FirmsIn this episode of Topping the Curve I talk about the pre-OCI process and securing early offers.I start off by explaining the process of creating a list of firms and using vault and chambers & partners to rank those firms according to what is most important to you as a future attorney. I go through my process step by step and explain how to use the list to create your personalized list of “top tier firms.”Next, I go into the networking piece of reaching out to attorneys. This portion of the episode explains what the a...2021-06-3026 minTopping the Curve07: Sephora Grey, How to Secure a Big Law Job Your 1L YearOn today’s episode of Topping the Curve I talk all about big law and securing a big law job your 1L year.I begin with a general overview of what firms are considered big law firms and what exactly big law is. I then move into factors that you should consider when deciding if big law is for you. You’ll hear about debt considerations, training, and experience, and probably most importantly, exit opportunities. You will also get to hear about the downsides to big law and factors that might make someone not want to get into...2021-05-2648 min