Shows
Pilates Business PodcastTurn Every Client Into a Raving Fan: The Boutique Fitness Owner’s Guide to Word-of-Mouth MarketingIn this episode of The Pilates Business Podcast, host Seran Glanfield shares the secret to turning every client into a raving fan — without spending a dime on ads. If you’ve ever wondered why some studios seem to have a never-ending stream of referrals while others struggle to fill classes, this episode is for you.Seran breaks down the difference between simply teaching classes and crafting experiences that leave clients eager to tell everyone they know about your studio. You’ll learn how to design intentional client touchpoints, create emotional connections, and develop simple systems that keep your m...
2025-11-1022 minPilates Business PodcastBusy ≠ Profitable: The Hidden Trap That’s Keeping Your Studio StuckIn this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common — and costly — misconceptions in the boutique fitness world: the idea that busyness equals success. If your Pilates studio looks full but your profits don’t reflect it, this episode will completely change the way you think about growth.Seran unpacks what she calls “The Revenue Illusion” — the false sense of success that comes from packed classes, full schedules, and discounted offers that quietly drain your margins. She explains why a bustling schedule doesn’t always mean a profitable Pilates business and h...
2025-11-0320 minPilates Business PodcastWhy Random Marketing Won’t Grow Your Pilates Studio (and What to Do Instead) In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to move from scattered, last-minute marketing efforts to a streamlined system that works on autopilot. If you’ve ever felt like your social posts, emails, and promotions were random acts of marketing — taking your time but not bringing in consistent clients — this conversation is your wake-up call.Seran breaks down the essential structure of a marketing engine that consistently attracts, nurtures, and converts clients while giving you back your time and sanity. Discover how to build systems that run smoothly behind the scenes so your Pi...
2025-10-2020 minPilates Business PodcastYour Software is More Than a Scheduling Tool: How to Use It to Boost Conversions & RetentionIn this episode of The Pilates Business Podcast, host Seran Glanfield reveals how your scheduling software isn’t just an admin tool — it’s actually one of the most powerful parts of your client experience. From first impressions to seamless booking, automation, data tracking, and integration, Seran shows boutique fitness studio owners how to use features they already have at their fingertips to reduce friction, boost conversions, and increase retention. If you’ve ever wondered why one Pilates studio is packed while another struggles — even though they use the same software — this conversation will open your eyes to t...
2025-10-1322 minPilates Business PodcastWhat Really Happens When You Switch Booking Apps with Maggie from ArketaOn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Maggie Calegari, who leads the Studio Owner Success Team at Arketa, to demystify the exact process of switching studio management software. If clunky systems, manual workarounds, and spotty support are slowing your growth, this conversation breaks down how migrations really work—data transfer, timelines, team training, client comms, and smart “spring cleaning” moves that simplify your Pilates studio or boutique fitness business. You’ll learn how to prep your must-haves, consolidate pricing/packs, decide on payment data migration, and use the switch as a powerfu...
2025-10-0634 minPilates Business PodcastDon’t Let Q4 Revenue Slip Through Your Fingers: Here’s What To Do NowIn this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what it really takes to make Q4 your most profitable season yet — without burning out or running constant discounts. If you're a boutique fitness studio owner juggling full classes, holiday chaos, and planning for the new year, this episode is your ultimate guide.You’ll learn how to strategically plan your marketing, boost client retention, and fine-tune your operations so you can maximize revenue and minimize stress. With studio owners making up to 40% of their annual revenue in Q4, this is the moment to g...
2025-09-2920 minPilates Business PodcastWhy Pilates Is Exploding (and How to Make Your Studio Stand Out) with Rachael Lea, CEO of ArketaOn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Rachel Lea, CEO and founder of Arketa, to explore the powerful shifts shaping the boutique fitness industry in 2025 and beyond. From the explosive growth of Pilates studios to the rising demand for personalized client experiences, Seran and Rachel break down what’s driving industry change — and how studio owners can adapt to thrive. Whether you’re struggling to keep up with client expectations, feeling overwhelmed by outdated systems, or wondering where to focus next, this conversation will give you clarity on the futu...
2025-09-2244 minPilates Business PodcastStop Being the Bottleneck: How to Build a Studio That Runs Without YouOn this episode of The Pilates Business Podcast, host Seran Glanfield dives into the systems and structures every boutique fitness business needs to run smoothly — even when you’re not there. If you feel like you are your Pilates studio (answering emails, fixing schedules, handling payroll, and putting out fires), this episode will show you why that approach is unsustainable and what you can do about it. Seran shares how building the right systems not only reduces chaos and burnout but also improves client retention, empowers your team, and sets your business up for real growth...
2025-09-1521 minPilates Business PodcastCutting Through the AI Chaos: The Secret to a Brand People TrustIn this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most pressing challenges for boutique fitness studio owners today: building brand trust in an AI-saturated world. With so much “perfect” yet impersonal content flooding social media, your community is craving something real, human, and authentic. Seran shares why trust is now the most valuable currency for your Pilates studio or boutique fitness business—and exactly how to cultivate it. From showing up consistently to embracing transparency and focusing on your client experience, this episode is packed with practical strategies to help your st...
2025-08-3124 minPilates Business PodcastStop Micromanaging: The Leadership Shift That Frees Up 8 Hours a WeekOn this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the biggest growth blockers for boutique fitness studio owners — micromanagement. If you find yourself redoing your team’s work, fixing small mistakes, or thinking “it’s faster if I just do it myself,” you might be keeping your Pilates studio stuck and draining your own energy.Seran shares why stepping into true leadership is the key to building a profitable Pilates business that runs smoothly without you putting out constant fires. You’ll discover the systems, training strategies, and mindset shifts that allow you to let g...
2025-08-2527 minPilates Business PodcastMarketing on a Budget: Cost-Effective Strategies for Studio Growth In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what really moves the needle in studio marketing - without breaking the bank. Designed especially for boutique fitness studio owners, this episode is packed with actionable, low-cost and even no-cost marketing strategies that help boost visibility, attract high-quality leads, and increase revenue—even if you’re working with a tight budget. If you’ve ever felt overwhelmed trying to “keep up” with studios throwing money at slick branding or fancy ad campaigns, this one’s for you. Discover how to out-strategize, not outspend. 💡Whether you own...
2025-08-1127 minPilates Business PodcastHow to Grow Your Pilates Business Without Burning OutIn this heartfelt and eye-opening episode of The Pilates Business Podcast, host Seran Glanfield flips the script on what it truly takes to grow a successful Pilates studio. It's not just about strategy, systems, or marketing—it's about YOU. If you’ve ever felt overwhelmed, depleted, or secretly resentful of the business you love, this episode is your wake-up call.Seran reveals how burnout is quietly sabotaging your success and why self-care isn’t selfish—it’s smart business. Packed with relatable truths and actionable insights, this episode will help you reclaim your energy, reset your mindset, and redisc...
2025-08-0421 minPilates Business PodcastInside the Marketing Playbook Fueling 40+ Top Fitness Studios with Zach Mills from ONBRNDEver wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and building a marketing machine that runs on autopilot.Whether you’re struggling with ineffective ad spend, low lead quality, or just wa...
2025-07-2833 minPilates Business PodcastStop the Seasonal Slump: How Smart Studios Stay Profitable Year-RoundIs your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle.Whether it’s summer slowdowns or holiday no-shows, Seran explains how to plan ahead, align your marketing with seasonal rhythms, and keep clients engaged and coming back. From building retention systems to l...
2025-07-2124 minPilates Business PodcastThe 5 Key Traits of Wildly Successful Studio Owners (That Most People Overlook)In this power-packed episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, financial freedom, and a more balanced life in your Pilates studio or boutique fitness business.Whether you’re tired of juggling a million roles or wondering what it really takes to grow a team and scale without chaos, this episode offers a roadmap for transformation. If you’v...
2025-07-1422 minPilates Business PodcastProfit Isn’t a Dirty Word: The Financial Foundations for Studio SuccessIn this eye-opening episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most avoided—but essential—topics in boutique fitness businesses: finances.If you’ve ever felt stressed looking at your revenue or unsure if you’re even paying yourself enough, you’re not alone. Seran dives into the financial foundations every studio owner needs to feel confident, empowered, and in control—without becoming a CPA. From tracking the right KPIs to the mindset shifts around money and success, this episode is packed with must-hear insights to help you simp...
2025-07-0725 minPilates Business PodcastLate Cancel Fees: How to Protect Your Studio Without Losing Loyal Clients In this episode of The Pilates Business Podcast, host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees. If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and communicate yours can make a huge difference to your studio’s revenue, retention, and community culture.Seran shares what’s working at top studios across the U.S., how to balance fairness with accountability, and the simple steps you c...
2025-06-3024 minPilates Business PodcastWhy 5-Star Reviews Aren’t Enough - And What Really Sells Boutique Fitness MembershipsIn this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you!Seran dives into the psychology behind why testimonials drive trust and conversions, how to strategically use them throughout your marketing funnel, and why not all testimonials are created equal. Studio owners will walk away wi...
2025-06-2318 minPilates Business PodcastMeaningful Careers in Pilates with Olivia BioniIn this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual. Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their passion and build sustainable, thriving careers. Tune in to hear how Olivia transformed burnout into bold action and why your next best move might not be doing more, but thinking differently. If you're a studio owner feeling stuck, overwhelmed, or uncertain about the future, this is the epis...
2025-06-1632 minPilates Business PodcastThe Hidden Reason Your Referral Program Isn’t Working (It’s Not What You Think)In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy.Seran breaks down the real reasons referral programs often flop — and exactly what you need to do to create a referral strategy that is clear, compelling, and consistent. From making referrals frictionless to building a culture of connection and belonging, Seran shares the powerful mindset and syst...
2025-06-0922 minPilates Business Podcast3 Metrics That Predict Studio Success (And You’re Probably Ignoring Them) with guest Tessa ThomasOn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take control of the numbers that truly matter. They dive into what retention really means, why your intro offer may be holding you back, and how simple tweaks to your tracking could unlock hidden revenue. ...
2025-06-0238 minPilates Business PodcastThe Truth About Time Management No One Tells Studio OwnersIn this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters. From the burnout that comes with doing all the things to the real secret behind balance (spoiler: it's rhythm, not perfection), this episode is a must-listen for any boutique fitness business owner feeling overwhelmed, stretched t...
2025-05-2626 minPilates Business PodcastHow to Launch a Profitable Video-On-Demand Platform for Your Pilates Studio with Daniel Kosmala from UScreen In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launc...
2025-05-1935 minPilates Business PodcastWhy Your Marketing Isn't Working — And How to Fix It with the StoryBrand FrameworkIn this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.If you’ve ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you’re not alone. This episode breaks down exactly why that’s happening and introduces the StoryBrand framework — a strategic, hum...
2025-05-1228 minPilates Business PodcastThe Beliefs That Are Silently Sabotaging Your StudioIn this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears. Drawing on her experience working with hundreds of boutique fitness studio owners, she explores the essential shift from overworked teacher to empowered CEO — and how this shift can be the key to scaling your Pilates studio without burnout.Perfect for studio owners feeling stuck in survival mode, this episode delivers...
2025-05-0520 min