Shows
Pilates Business PodcastInside the Marketing Playbook Fueling 40+ Top Fitness Studios with Zach Mills from ONBRNDEver wonder how top-performing boutique fitness studios generate consistent leads and convert them with ease? In this episode of The Pilates Business Podcast, host Seran Glanfield is joined by Zach Mills, the marketing mastermind behind OnBrnd, a boutique agency fueling over 40 studios worldwide. With experience scaling YBell Fitness to acquisition and leading marketing at Xponential Fitness, Zach pulls back the curtain on what actually works when it comes to lead generation, conversion, and building a marketing machine that runs on autopilot.Whether you’re struggling with ineffective ad spend, low lead quality, or just wa...2025-07-2833 minPilates Business PodcastStop the Seasonal Slump: How Smart Studios Stay Profitable Year-RoundIs your Pilates studio stuck in a seasonal cycle of feast or famine? Do your classes fill up in January only to empty out by summer or the holidays? In this episode of The Pilates Business Podcast, host Seran Glanfield shares exactly how successful studio owners flatten the seasonal revenue curve and maintain steady income all year long—without resorting to frantic discounts or burnout-level hustle.Whether it’s summer slowdowns or holiday no-shows, Seran explains how to plan ahead, align your marketing with seasonal rhythms, and keep clients engaged and coming back. From building retention systems to l...2025-07-2124 minPilates Business PodcastThe 5 Key Traits of Wildly Successful Studio Owners (That Most People Overlook)In this power-packed episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the five essential traits that distinguish thriving, confident studio owners from those stuck in a cycle of burnout and overwhelm. These aren’t surface-level tips—they’re the mindset shifts and leadership qualities that drive sustainable growth, financial freedom, and a more balanced life in your Pilates studio or boutique fitness business.Whether you’re tired of juggling a million roles or wondering what it really takes to grow a team and scale without chaos, this episode offers a roadmap for transformation. If you’v...2025-07-1422 minPilates Business PodcastProfit Isn’t a Dirty Word: The Financial Foundations for Studio SuccessIn this eye-opening episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most avoided—but essential—topics in boutique fitness businesses: finances.If you’ve ever felt stressed looking at your revenue or unsure if you’re even paying yourself enough, you’re not alone. Seran dives into the financial foundations every studio owner needs to feel confident, empowered, and in control—without becoming a CPA. From tracking the right KPIs to the mindset shifts around money and success, this episode is packed with must-hear insights to help you simp...2025-07-0725 minPilates Business PodcastLate Cancel Fees: How to Protect Your Studio Without Losing Loyal Clients In this episode of The Pilates Business Podcast, host Seran Glanfield tackles a hot topic for boutique fitness studio owners: late cancel and no-show fees. If you've ever felt awkward charging these fees — especially to your loyal clients — you’re not alone! With cancellation policies now becoming the norm in the industry, how you structure and communicate yours can make a huge difference to your studio’s revenue, retention, and community culture.Seran shares what’s working at top studios across the U.S., how to balance fairness with accountability, and the simple steps you c...2025-06-3024 minPilates Business PodcastWhy 5-Star Reviews Aren’t Enough - And What Really Sells Boutique Fitness MembershipsIn this insightful episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most powerful (yet often overlooked) marketing tools for boutique fitness studios: client reviews and testimonials. If you've ever felt like you're shouting into the marketing void, wondering why your efforts aren't converting or why retention feels so elusive — this episode is for you!Seran dives into the psychology behind why testimonials drive trust and conversions, how to strategically use them throughout your marketing funnel, and why not all testimonials are created equal. Studio owners will walk away wi...2025-06-2318 minPilates Business PodcastMeaningful Careers in Pilates with Olivia BioniIn this inspiring episode of The Pilates Business Podcast, host Seran Glanfield sits down with Olivia Bioni—nationally certified Pilates teacher, educator, podcaster, and now author of The Pilates Teacher's Manual. Olivia shares how mentorship, storytelling, and authentic connection can help Pilates instructors and studio owners reignite their passion and build sustainable, thriving careers. Tune in to hear how Olivia transformed burnout into bold action and why your next best move might not be doing more, but thinking differently. If you're a studio owner feeling stuck, overwhelmed, or uncertain about the future, this is the epis...2025-06-1632 minPilates Business PodcastThe Hidden Reason Your Referral Program Isn’t Working (It’s Not What You Think)In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers one of the biggest myths in boutique fitness marketing: that happy clients will naturally refer their friends. While word-of-mouth is the holy grail of marketing for Pilates and boutique fitness studios, relying on "hope" alone isn’t a strategy.Seran breaks down the real reasons referral programs often flop — and exactly what you need to do to create a referral strategy that is clear, compelling, and consistent. From making referrals frictionless to building a culture of connection and belonging, Seran shares the powerful mindset and syst...2025-06-0922 minPilates Business Podcast3 Metrics That Predict Studio Success (And You’re Probably Ignoring Them) with guest Tessa ThomasOn this episode of The Pilates Business Podcast, host Seran Glanfield sits down with former Division I athlete and tech founder Tessa Thomas of Pipeline Solutions to uncover the powerful (and often overlooked) data that drives growth in boutique fitness businesses. Tessa shares the insider strategies used by top-performing studios to streamline operations, boost client retention, and finally take control of the numbers that truly matter. They dive into what retention really means, why your intro offer may be holding you back, and how simple tweaks to your tracking could unlock hidden revenue. ...2025-06-0238 minPilates Business PodcastThe Truth About Time Management No One Tells Studio OwnersIn this powerful episode of The Pilates Business Podcast, host Seran Glanfield challenges the traditional time management talk and dives deep into how studio owners can regain control of their time and energy. Instead of chasing productivity hacks and color-coded calendars, Seran explores the rhythms of life and business and how to align your schedule with what truly matters. From the burnout that comes with doing all the things to the real secret behind balance (spoiler: it's rhythm, not perfection), this episode is a must-listen for any boutique fitness business owner feeling overwhelmed, stretched t...2025-05-2626 minPilates Business PodcastHow to Launch a Profitable Video-On-Demand Platform for Your Pilates Studio with Daniel Kosmala from UScreen In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Daniel Kosmala from Uscreen to break down exactly what it takes to create a successful video-on-demand platform in 2025. If you've ever dreamed of turning your classes into a scalable online offer—but got stuck on where to start—this one's for you. Daniel shares expert insights from working with thousands of boutique fitness pros, from Pilates to yoga and beyond. They dive deep into monetization strategies, the must-have elements of a high-converting funnel, and how even small audiences can generate big income. Learn how to launc...2025-05-1935 minPilates Business PodcastWhy Your Marketing Isn't Working — And How to Fix It with the StoryBrand FrameworkIn this powerful episode of The Pilates Business Podcast, host Seran Glanfield is joined by digital marketing strategist and certified StoryBrand guide, Jennifer Orechwa of Salt Marketing, to tackle one of the biggest frustrations boutique fitness studio owners face: why your marketing efforts aren't converting.If you’ve ever felt like you're doing all the things — posting on Instagram, sending emails, even dabbling on TikTok — but still not seeing consistent leads or clients converting… you’re not alone. This episode breaks down exactly why that’s happening and introduces the StoryBrand framework — a strategic, hum...2025-05-1228 minPilates Business PodcastThe Beliefs That Are Silently Sabotaging Your StudioIn this thought-provoking episode of The Pilates Business Podcast, host Seran Glanfield tackles a sneaky but powerful force that may be silently sabotaging your success — your mindset. 🧠✨While strategy, systems, and staff often steal the spotlight, Seran explains why the real transformation happens between your ears. Drawing on her experience working with hundreds of boutique fitness studio owners, she explores the essential shift from overworked teacher to empowered CEO — and how this shift can be the key to scaling your Pilates studio without burnout.Perfect for studio owners feeling stuck in survival mode, this episode delivers...2025-05-0520 minPilates Business PodcastMastering the Art of Upselling: Increasing Revenue Without Being Pushy In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn’t have to feel slimy or awkward at all?Seran breaks down how to confidently guide prospective clients toward a yes — without pressure, scripts, or sleazy tactics. With insights from her Thrive coaching program and years of experience helping Pilates studio owners grow thrivi...2025-04-2820 minPilates Business Podcast🛑 Stop the Chaos! Here’s How to Streamline and Scale Without Burning Out In this episode of The Pilates Business Podcast, host Seran Glanfield shares a game-changing perspective for boutique fitness studio owners who feel buried under admin, burned out by constant decision-making, or just plain overwhelmed by the daily grind. If your studio feels like it’s held together with duct tape and your to-do list never ends, this episode is your permission slip to breathe—and build better systems.Seran dives into exactly how to streamline your operations, from scheduling and client onboarding to team training and automations. She unpacks how disorganization is quietly costing you revenue, time, and p...2025-04-2126 minPilates Business PodcastThis $0 Marketing Tactic Can Bring You Clients for Years In this episode of The Pilates Business Podcast, host Seran Glanfield shares a wildly underutilized strategy that can take the pressure off your marketing efforts: strategic local collaborations. If you’re tired of constantly posting on Instagram and praying for new leads, this episode will be a breath of fresh air. Seran reveals how partnering with local businesses—think skincare studios, coffee shops, or maternity boutiques—can create powerful, win-win relationships that consistently drive the right clients through your studio doors.Tune in to learn how to identify aligned businesses, spark meaningful connections, and build long-term referral pipelin...2025-04-1424 minPilates Business PodcastStill Doing It All Yourself? Here’s Why That’s Sabotaging Your SuccessRunning a studio often means wearing all the hats - teaching, managing, scheduling, and handling emails. But if you're stuck in this cycle and feeling overwhelmed, it’s time for a shift. In this episode of The Pilates Business Podcast, host Seran Glanfield shares how to transition from an overworked instructor to a confident studio CEO.You’ll learn: ✔ The mindset shifts that will help you break free from the “I have to do it all” mentality ✔ Key leadership changes to help you build a sustainable, profitable studio ✔ Actionable steps to free up your time and focus on...2025-04-0722 minPilates Business PodcastGratz Pilates: An Inside Look with Co-Owner John RiccitelloIf you're in the Pilates world, you've likely heard of Gratz Pilates—the gold standard for classical Pilates equipment. But what happens when someone from the tech and gaming industry takes the reins of this iconic brand?In this special guest episode of The Pilates Business Podcast, host Seran Glanfield welcomes John Riccitello, co-owner of Gratz Pilates, who, along with his wife Elizabeth, purchased the company in 2023. But this wasn’t just a business acquisition—it was personal.John shares his incredible journey of discovering classical Pilates after a major injury, how it transformed his life...2025-03-3133 minPilates Business PodcastLead Generation Strategies: How to Attract More Clients into Your Boutique Fitness StudioRelying on word-of-mouth and the occasional social media post to bring in new clients? That’s not a strategy-it’s a gamble. In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the essential topic of lead generation and why it’s the key to consistent, sustainable growth for your boutique fitness studio.Listen in as Seran uncovers:✅ The biggest mistakes studio owners make when trying to attract new clients✅ Why your marketing might not be working as well as you’d like✅ Smarter strategies that actually work to bring in a...2025-03-2424 minPilates Business PodcastAre You Undervaluing Your Studio? How Smart Pricing Attracts Loyal Clients & Fuels GrowthIn this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing. Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio’s value, brand positioning, and the level of service you provide. Studio owners will learn how underpricing can sabotage their reputation and profitability, while smart, intentional pricing can attract the right clients, boost retention, and build long-term revenue. Wheth...2025-03-1724 minPilates Business PodcastThe Ultimate Guide to Digital Marketing for Pilates Studios (What Works NOW!) with Anastasiya GoersYour digital presence can make or break your Pilates business—but how do you ensure you're showing up in the right way online? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Anastasiya Goers, founder of Pilates Bridge and a digital marketing expert specializing in the Pilates industry. Together, they unpack the must-know digital marketing strategies for studio owners, including:✅ The #1 online tool that drives new clients to your studio (hint: it's NOT social media!)✅ Best practices for optimizing your Google Business Profile to boost visibility✅ Wh...2025-03-1039 minPilates Business PodcastWhy Clients Leave (and How to Get Them to Stay for Years!)The Secret to Retaining Clients & Growing Your StudioIn this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into a crucial yet often overlooked aspect of studio success - understanding and optimizing your client journey. While many studio owners focus on getting new clients through the door, what truly builds a thriving, sustainable business is what happens next.Seran explores why client retention is the key to revenue growth and studio longevity, sharing insights on how mapping out your customer journey can transform the way clients interact with your business. From...2025-03-0321 minPilates Business PodcastWhy Cookie-Cutter Business Advice Won’t Grow Your Studio 🚫Do you ever feel like you're just throwing spaghetti at the wall when it comes to growing your studio? Maybe you've tried tweaking your pricing, running promotions, or ramping up your social media, yet you're still not seeing the results you want. The truth is - what works for one studio won’t necessarily work for yours.In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down why a one-size-fits-all approach to business growth simply doesn’t work and how a personalized growth plan is the game-changer you need to scale with confidence.Li...2025-02-2419 minPilates Business PodcastRetention is the Real Growth Strategy (Here’s How to Master It)Are you focused on bringing in new clients but struggling to see real growth in your studio? The secret to long-term success isn’t just about attracting new clients—it’s about keeping the ones you already have.In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into client retention and shares simple, effective strategies to turn first-time visitors into loyal, long-term members.🔹 Why clients leave (and you may not even realize it!)🔹 The “leaky bucket” problem that’s costing you $$$🔹 How to create an unforgettable first impression that keeps clients coming...2025-02-1722 minPilates Business Podcast"I'll Be Ready When...": 5 Lies Holding Your Studio Back from GrowthThe Lies Holding You Back from Studio Growth (And How to Break Free)On this episode of The Pilates Business Podcast, host Seran Glanfield tackles the sneaky lies boutique fitness studio owners tell themselves—lies that keep them stuck, overwhelmed, and hesitant to take the next steps toward growth. Seran identifies the five most common excuses studio owners make, from waiting for the “perfect time” to doubting their own readiness.With actionable advice and relatable anecdotes, Seran explains why growth doesn’t come from waiting—it comes from taking action, even when it feels messy or imperfe...2025-02-1020 min