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Showing episodes and shows of
Serena Waller | The Dande Agency
Shows
Swell Social Hour
What the heck does "storytelling" in your copy even mean? A conversation with wedding industry copywriter, Andrea Shah
Send us a textIn this episode of Swell Social Hour, Serena Waller and Andrea discuss the intricacies of copywriting, storytelling, and branding within the wedding industry. Andrea shares her journey into the wedding sector, the importance of understanding client experiences, and how to effectively communicate through storytelling. We delve into the challenges of maintaining a consistent brand voice across different platforms, the significance of email funnels, and the impact of AI tools like ChatGPT on copywriting.Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency...
2025-07-17
57 min
Swell Social Hour
Summer Snippet: Instagram Engagement Tip
Send us a textWant to step up your Instagram Engagement game? Start from your profile page. Here is a quick, actionable tip you can implement today to build your community. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable
2025-06-20
04 min
Swell Social Hour
Summer Snippet: New Instagram Feature
Send us a textGrid re-ordering is here! Ever wish you could just rearrange your grid after you've made a post? Now you finally can! In this quick episode, I'm sharing what I'm loving about this update and ways you might want to use it as a wedding pro. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Qu...
2025-06-17
05 min
Swell Social Hour
Summer Snippet: Marketing Consistency is Boring. Why that's a good thing!
Send us a textIn this week's super short episode, I share why I think that being bored with your marketing efforts could be the magic bullet for progress (and data)! Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable
2025-06-05
04 min
Swell Social Hour
Tips for Marketing During Busy Season
Send us a textSome quick, actionable tips for getting ahead of your marketing so you aren't left scrambling before and during engagement season. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable
2025-05-27
10 min
Swell Social Hour
Tech Stacking your Business- Is there a MUST HAVE software for Wedding Pros? Conversation with Elizabeth Sheils, Rock Paper Coin
Send us a textIn this episode of Swell Social Hour, Serena Waller and Elizabeth Shield discuss the integration of technology in your wedding business. We talk about Elizabeth's journey in creating Rock Paper Coin (as a wedding planner), a platform designed to simplify payment processes and client management for wedding professionals. We talk about what a " tech stack" is and how it can vary during different business stages of your business, the significance of client engagement, and how to overcome the overwhelm that often comes with adopting new technology. We talk...
2025-05-20
42 min
Swell Social Hour
Using Social Proof in Increase Sales Success and Make More Money! Conversation with Shannon Tarrant
Send us a textIn this episode of Swell Social Hour, host Serena Waller and guest Shannon Tarrant delve into the significance of social proof, reviews, and testimonials in the wedding industry. They explore the differences between sales and marketing, the importance of timely responses in the sales process, and strategies for meeting clients where they are. Shannon shares insights on underrated marketing tactics, the role of reviews in both sales and marketing, and effective methods for collecting and utilizing reviews. The conversation also touches on the importance of offboarding, vendor reviews, and bu...
2025-05-08
52 min
Swell Social Hour
Stuck in the Hustle Loop? From Solo to Success: Building Your Team, a conversation with Ashley Ebert, TAG
Send us a textIn this episode of Swell Social Hour, host Serena interviews Ashley Ebert, a wedding industry coach and founder of The Abundance Group. They discuss Ashley's journey from running a successful wedding planning business to coaching others in the industry. The conversation covers the importance of mindset shifts for business owners, the transition from client work to team building, and the expectations and realities of hiring. Ashley shares insights on how to create a supportive team environment and the financial considerations involved in hiring. The episode concludes with str...
2025-05-01
40 min
Swell Social Hour
Essential Website Pages for Wedding Pros: Conversation with ByEmilyJane
Send us a text Is Your Website Working For You or Against You? In this episode of Swell Social Hour, host Serena welcomes web designer Emily Lee to discuss the essential elements of a successful website for wedding professionals. They explore the must-have pages, the importance of contact forms, pricing transparency, and how to create a website that converts visitors into clients. Emily shares insights on optimizing user experience, the role of marketing beyond the website, and common misconceptions about website pages. Episode TakeawaysA good homepage acts as...
2025-04-24
37 min
Wedding Planner Pro Files: Industry Expert Insights
Social Media Savior: How to Post with Purpose in the Wedding Industry
Feeling overwhelmed by social media? You're not alone. Wedding professionals often struggle to maintain a consistent online presence that actually converts to bookings. Serena Waller, founder of the Dande Agency, joined, CWP Society's COO, Krisy Thomas, for this episode of the Wedding Planner Pro Files podcast to break down the ever-shifting landscape of social media marketing for wedding pros.Serena breaks down the surprising truth about Instagram's algorithm changes, hashtags are out, keywords are in. Google is now crawling Instagram content, fundamentally changing how your posts get discovered. She shares practical strategies for writing captions that align...
2025-04-22
31 min
Swell Social Hour
Instagram's Latest Features for Wedding Pros
Send us a textSummaryIn this conversation, Serena discusses the latest updates and features on Instagram, including mixed orientation carousels, the ability to post more images, the importance of music in posts, and the evolving role of hashtags versus keywords. She also touches on new features being tested, such as password-protected posts and the ability to reorder posts on the grid, while emphasizing the importance of content management and aesthetics for users.TakeawaysInstagram has made several updates, but none are earth-shattering.Mixed orientation...
2025-04-17
19 min
Swell Social Hour
SMART goals for Success
Send us a textIn this "coffee chat" style episode, I talk about one of my key takeaways from working in a corporate environment. And the lessons I Iearned about SMART goals and whether they could be the missing piece to having a more efficient, successful team. Ps, this is an unedited episode recorded while having my morning coffee! Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite too...
2025-04-10
13 min
Swell Social Hour
Showing Up in Person and Other Conference Takeaways
Send us a textIn this episode, Serena Waller reflects on her experience at the Creative Educator Conference, discussing the highs and lows of attending in-person events. She emphasizes the importance of stepping out of one's comfort zone, building connections, and the role of grassroots marketing in today's fast-paced world. Serena shares key takeaways about the necessity of repetition in marketing and how in-person interactions can enhance creativity and business strategies.TL;DR TakeawaysI feel that I am riding the conference high.In-person events are such an important part...
2025-04-04
12 min
Swell Social Hour
What Wedding Cake Has To Do With Your Instagram Marketing
Send us a textI'm sharing the parallels between wedding cake and Instagram marketing. Breaking down the difference between Instagram's grid/feed posts, Stories and Reels, and why you might need to be using all three. OR, even only using one. This short episode will help you simplify your posting strategy and start dishing up the content YOUR couple needs + wants. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a sm...
2025-03-27
10 min
Swell Social Hour
Procrastination on the Podcast Launch and Other Marketing Lessons
Send us a textI'm covering the "launch" process for this podcast. How marketing has evolved within the wedding industry over the last 20 years and why you shouldn't put all of your marketing eggs in one basket! Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable
2025-03-27
09 min
Swell Social Hour
What to expect from Swell Social Hour
Send us a textTogether we'll tackle the unique marketing needs and challenges for wedding pros. Our goal is to make social media (and marketing in general) easy and fun, regardless of the stage you're in, in your wedding business. Connect with me online! https://www.instagram.com/dandeagency/ https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial Check out my favorite tools (I may earn a small commission when you use these links): Manychat | Later | Interact Quiz Maker | Airtable
2025-03-27
07 min
Event: Crushed for Wedding Pros
Ep. 29: Avoid Panic Marketing with Serena of Dande Agency
This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game, the significance of adapting to new features, and the strategic use of keywords and hashtags for better visibility. Serena also uses a memorable wedding cake analogy to explain the importance of various content types, and explains panic marketing and...
2024-11-15
42 min