Shows
C-Suite Sales & Marketing PerspectivesThe Trust-First Advantage in Modern B2B GrowthEpisode #269: Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon Infotech, explore why trust must come before selling in modern B2B environments. They explain how leaders who invest time in building authentic relationships create stronger opportunities for collaboration, long-term partnerships, and sustained growth across industries. Their discussion highlights how genuine engagement, community building, and human connection allow organizations to develop meaningful credibility that influences buying decisions and strengthens professional networks over time.“Be comfortable building relationships first and building trust first. You can de...
2026-03-1730 min
The Agile WithinSelling the Vision! A Product-to-Sales Journey with Seth CarpienWhat happens when a traditional salesperson collides with Agile principles? Seth Carpian, Chief Growth Officer at Tricon InfoTech, takes us on his transformative journey from being the sales executive who promised anything to land a deal to becoming a trusted advisor who understands the realities of software development.The turning point came when a delivery colleague essentially told Seth to stop overpromising to customers. Rather than getting defensive, Seth embraced the opportunity to learn, spending years understanding lean product journey mapping and Agile principles. This knowledge transformed his approach to sales, allowing him to have m...
2025-03-2635 min