Seth Matlins - Podcast Details

Shows

Create or Destroy: Reimagining Marketing with Seth Matlins Starbucks Global CBO Tressie Lieberman | When Convenience Killed Soul — and ValueOn day two as Starbucks’ CEO, Brian Niccol published an open letter saying "there's a shared sense we've drifted from our core," and Tressie Lieberman, who Niccol hired to as Global CBO after the stock had dropped 38%, has spent the time since rebuilding what this drift cost them—and their customers. In this conversation with Seth, Tressie's extremely candid about how it happened, which wasn't through any one catastrophic decision but through convenience becoming so dominant that the craft, community, and connection that justified the brand's premium receded until the experiences felt transactional and the soul of the...

2026-10-2044 min

Create or Destroy: Reimagining Marketing with Seth Matlins Streetwear Legend Jeff Staple on Why You Can’t Buy Your Way Into CultureSeth’s guest is streetwear legend Jeff Staple who, in 2005, designed a Nike Collab—the Pigeon Dunk—that caused a riot, resells for thousands of dollars 21 years later, and gets the credit (or blame!) for bringing sneaker culture to the masses. It’s also a moment Jeff says opened a Pandora's Box he's still reckoning with. In this conversation, Jeff draws a line from the Pigeon Dunk to Nike falling off the S&P, arguing that the moment sneaker culture went mainstream, the brands that fed on it started asking the wrong people what they wanted, and stopped...

2026-10-131h 07

Create or Destroy: Reimagining Marketing with Seth Matlins Gymshark CBO Noel Mack | Find Out Who You Are and Do It on PurposeThis episode Seth sat down with his friend Noel Mack, Gymshark's Chief Brand Officer, for a conversation that became a masterclass in what it means to turn down money in service of meaning. Gymshark is one of only two bootstrapped unicorns in UK history, built by a pizza boy with a sewing machine and a hundred British pounds. The strategic discipline that runs through everything Noel describes, from refusing to make yoga pants because other brands do it better, to pulling product they were selling out of because they were making it less special, to canceling every order and...

2026-10-0654 min

Brands, Beats & Bytes Brand Love Remix - Tracy Chamblee, Seth Matlins, Dave Prager, Stephen GreeneHey Brand Nerds, we are back with a Brand Love Remix! Take a listen and see which brands resonate as your favorite too! Check out some of our favorites from four of our former guests:1. Tracy Chamblee2. Seth Matlins3. Dave Prager4. Stephen Greene #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

2026-10-0128 min

Create or Destroy: Reimagining Marketing with Seth Matlins Amazon Web Services CMO Julia White, on Why Earnings Calls Are Stories About DemandThis week, Seth Matlins talks with Amazon Web Services CMO Julia White, who’s spent 25 years inside enterprise tech, including a 20-year tenure at Microsoft, where she led product marketing for Office 365 and Azure, leaving to become Chief Marketing and Solutions Officer at SAP. Twenty-five years later, Julia says the features and functions she spent years believing were the most important things, actually don't matter if you're not hitting the deeper human need on the other side of the product and B2B desk. And this shift in her thinking, from product truth to human truth as the foundation of...

2026-09-2949 min

Create or Destroy: Reimagining Marketing with Seth Matlins LuluLemon CBO Nikki Neuburger | When Cracks in the C-Suite Become Craters at The Front LineLululemon Chief Brand and Product Activation Officer Nikki Neuburger has been inside three enterprise realities that couldn't be more different: Nike at its peak, where brand was the business and everyone knew it; Uber Eats, where she helped build a brand from scratch inside a three-sided marketplace during a trust crisis; and now at Lululemon, where she's lived through both extraordinary revenue growth and significant value erosion. In this conversation she tells Seth something every CEO and product leader needs to hear, which is that the best product doesn’t always win, backing it up with a career's worth of...

2026-09-221h 05

Create or Destroy: Reimagining Marketing with Seth Matlins 'Incorruptible' Author Eric Ries on Making Money But Creating No ValueEntrepreneur and author Eric Ries wrote the seminal book "The Lean Startup" and spent years teaching founders how to build companies, before realizing he'd never taught them how to protect what they built. In an economy where profit and value are often conflated, too many companies allow what Eric refers to as “the ghost of the public markets” to sit in every strategy meeting, trading long-term customer trust for short-term stock price bumps. Seth and Eric dive into the themes of Eric's latest book, "Incorruptible," examining how shareholder primacy became an economic orthodoxy that can destroy enterprise value, how prod...

2026-09-151h 00

Create or Destroy: Reimagining Marketing with Seth Matlins Duolingo CMO Manu Orssaud on What Gets Destroyed When the Street Decides Your StrategyIn Q425, Duolingo's CEO told the Street the company would accept slower revenue growth and lower profitability in order to prioritize growing the number of people who use the product every day. This is a strategic decision that runs counter to what most enterprises do under pressure from analysts and investors. In this conversation, Duolingo's CMO, Manu Orssaud, walks Seth through why the company made that bet and what it reveals about where value actually comes from. They also talk about why brand consistency and brand sameness are two very different things that most companies confuse; why 40% o...

2026-09-0158 min

Create or Destroy: Reimagining Marketing with Seth Matlins Musa Tariq on How Short-Term Growth Can Disguise Bad StrategyEarly in his career as a social media coordinator at Burberry, Musa Tariq spent six figures to livestream a 2008 Burberry fashion show that, despite hopes of reaching one million viewers, delivered only 673. While it looked (and felt) like a failure and the end of his job, Burberry CEO Angela Ahrendts recognized it as a first of its kind that needed time to grow. For him, this was a defining lesson in resisting short-termism that’s guided his work and career from Nike, Ford, Apple, and Airbnb, to his tenure as CMO of GoFundMe. Now as co-founder of the...

2026-08-251h 18

Create or Destroy: Reimagining Marketing with Seth Matlins LVMH’s Mathilde Delhoume-Debreu | From Diapers to Dior: Value Creation Across IndustryLVMH’s Mathilde Delhoume-Debreu spent 30 years at Procter & Gamble before becoming the Global Brand Officer across the luxury behemoth’s 75 independent Maisons, which means she's navigated a spectrum of value creation across categories and has come to deeply understand what separates brands that drive value enduringly from those that don’t. In this episode, she and Seth dig into how repositioning Pampers from functional superiority to a higher-order insight about baby development (without changing the product at all) tripled brand revenues in only three years; why creativity without coherence and craft without culture are two of...

2026-08-1857 min

The Speed of Culture Podcast Mind the Gap: Seth Matlins on marketing's horizontal blind spotSeth Matlins, Founder of The Wisdomous Company and host of the Create or Destroy: Reimagining Marketing podcast, joins Matt Britton where they discuss what forces move the industry in 2026. Seth provides a new perspective on why common data about executive tenure is often misunderstood and why the ability to see across the whole organization is now the most valuable skill for any leader. How do brands build emotional connections through identity? And what is the best way to prepare for the future? These are questions they get into in this episode.“Create or Destroy: Reimagining Marketing” with...

2026-08-1832 min

Create or Destroy: Reimagining Marketing with Seth Matlins JPMorganChase CMO Carla Hassan on What Happens When the Product Doesn't Speak for ItselfHaving previously led marketing at physical-product giants like Kellogg, PepsiCo, and Toys "R" Us, JPMorganChase CMO Carla Hassan offers a unique perspective on what changes when your product becomes completely intangible. When 84 million customers entrust an institution with their savings and financial futures, trust isn't built on a retail shelf, it’s created or destroyed in the quiet consistency of 320,000 employees and 5,000 branches executing every single daily interaction. In this episode, Seth and Carla discuss why brand reputation relies on human connection in physical branches and seamless enterprise alignment, the dangerous trap companies fall into of shipping the...

2026-08-111h 11

Create or Destroy: Reimagining Marketing with Seth Matlins Bose CMO Jim Mollica on The Number One Predictor of Value CreationSome of the Italian luxury audio brand Sonus Faber’s speakers are made with a window on the top so buyers can see every detail of their handcrafted interior. Because as Jim Mollica, CMO of Bose and President of the company’s Luxury Consumer Audio division puts it, everything matters and everything communicates. This conviction, that what a company chooses to care about when nobody's watching compounds into pricing power and trust, and is the thread that runs through this entire conversation. Sixty years into building the Bose brand, he's its first CMO, hired after the company learn...

2026-08-041h 02

Create or Destroy: Reimagining Marketing with Seth Matlins Rocket Companies CMO Jonathan Mildenhall on The Business Case for Creating an Iconic BrandJonathan Mildenhall has spent his career believing that brands can be bigger than their categories. In a storied career, he helped create “Open Happiness” at Coca-Cola, which became the brand's most profitable platform in its history; at Airbnb, he wrote a white paper for Brian Chesky and the Board titled "The Business Case for Building an Iconic Brand," and four years later he’d proven the case and was managing a marketing budget that had grown from $25 to $750 million during his tenure. Now as the first CMO of Rocket Companies, he's helping people on their path to prosperity by romanci...

2026-07-281h 01

Create or Destroy: Reimagining Marketing with Seth Matlins LinkedIn CMO Jessica Jensen on The True Math of Value CreationLinkedIn CMO Jessica Jensen calls herself a "painter with an abacus"—which might just be the most perfect shorthand for what a modern marketing leader should be. She grew up writing advertising jingles at the kitchen table with her father, a creative director at DDB, and her mother, a speech and language teacher. This unique combination of rigorous quantitative training and a deep passion for artistic expression runs through Jessica's leadership journey across six massive companies—BCG, Apple, Meta, Booking Holdings, Indeed, and LinkedIn—and informs every part of this conversation. Jessica observes that the fastest path to value destru...

2026-07-2155 min

Marketing Trends Marketing Has Forgotten What It’s ForAre you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep customers. In this episode, Seth joins Stephanie Postles to explain why CMO job descriptions are often fundamentally disconnected from business results—and why marketers must see themselves as commercial leaders, not merely brand leaders. They discuss the danger of optimizing for departmental metrics instead of business outcomes, why short-term pressure ca...

2026-07-1551 min

Create or Destroy: Reimagining Marketing with Seth Matlins Gary Vaynerchuk: Fighting Your Customer Never Creates ValueGary Vaynerchuk was an early investor in Facebook, Twitter, Snapchat, Coinbase, and Uber, founded VaynerMedia, and is one of the most recognizable voices in marketing and business. In this wide-ranging conversation, he and Seth get into what Gary has learned from sitting across from hundreds of founders about the patterns separating value creators from capital destroyers (including the answer he rarely gives publicly about what connects every investment decision he's ever said yes to), what nine years of stagnation at Twitter reveals about how enterprises destroy value, why Apple's run under Tim Cook is both a masterclass and a...

2026-07-0749 min

Create or Destroy: Reimagining Marketing with Seth Matlins Zoe Scaman on The Unseen Source of Value DestructionFor this episode, Seth sits down with strategist Zoe Scaman, who has spent two decades working inside and alongside companies like Droga5, Lego, Netflix, L'Oreal, Tesco, and with Mark Cuban and Luka Doncic. Their conversation covers a lot of ground from why brands don't create meaning but rather create the conditions for it; why misaligned incentives are the single biggest source of value destruction; why she believes executive leadership is good at spotting what could create value but almost universally unwilling to examine what's destroying it; and Zoe’s perspective on why the current race toward AI adoption is ho...

2026-06-3054 min

Create or Destroy: Reimagining Marketing with Seth Matlins Kraken's Mayur Gupta on Creating Value When Product Isn’t EnoughMayur Gupta is an engineer who spent eight years writing code before he ever touched marketing, and that beginning shapes everything about how he thinks about value. Across 26 years at Spotify, Kimberly Clark, Gannett, and now as Chief Growth and Marketing Officer at Kraken, he's lived the same inflection point repeatedly, the moment a product-led company that grew to enormous scale without traditional marketing finds growth slowing and has to build a function the enterprise never needed before, justify the spend to people who have evidence they can grow without it, and prove that every dollar creates value on...

2026-06-2352 min

On with Kara Swisher Create or Destroy: Reimagining Marketing with Seth MatlinsToday, we’re bringing you an episode of “Create or Destroy: Reimagining Marketing with Seth Matlins,” a new podcast from the Vox Media Podcast Network. In this episode, host and marketer Seth Matlins speaks with political strategist David Axelrod, who was President Obama’s chief strategist and senior advisor. David is currently a senior political commentator for CNN and the co-host of Vox Media’s “Hacks on Tap” podcast. David sees the American brand as devalued but not beyond repair. He and Seth talk about how to fix it. ...

2026-06-1854 min

Create or Destroy: Reimagining Marketing with Seth Matlins Qualcomm's Don McGuire on How A Narrative Shift Created 89% More ValueIn Silicon Valley, value can be created or destroyed with every new technology and product innovation. Over his career, Don McGuire, EVP and CMO of Qualcomm, has seen waves of value creation and destruction. From Don’s POV and experience, the most significant destructive force in tech comes from complacency – companies wary of disrupting short-term profits trot out the same gameplan quarter after quarter. As a result, they stop innovating, fail to adapt outdated product strategies, and miss critical technological inflection points. Former industry leaders like Blackberry and Nokia are case studies in how market dominance can slip...

2026-06-161h 10

Create or Destroy: Reimagining Marketing with Seth Matlins Adobe's Lara Balazs On Orchestrating Value CreationThis week, one of the central ideas of Create or Destroy gets flipped: namely, that product is marketing. Every single product decision is ultimately a marketing decision, and it either contributes to value creation or value destruction. Lara Balazs, Chief Marketing Officer and EVP of Global Marketing at Adobe, agrees with that thesis, but says we need to think of marketing as product too. And like a physical or digital product, you have to "ship" your stories and narratives to create true meaning and relevance with your customers. Lara speaks from a heralded track record of driving...

2026-06-0952 min

Create or Destroy: Reimagining Marketing with Seth Matlins Paulie Dery on Why Every Decision is a Brand DecisionFrom Yeti to Uber and now as CMO of global wellness company AG1, Paulie Dery has built value for companies whose products could easily be commoditized, but weren’t. Having started his career on the agency side as a copywriter, Paulie understands that to stand out in a sea of competitors, you need a strong brand and creative, to maintain customer trust and to instill pride in the building. A strong brand allows performance to take care of itself at a much lower investment. And failing to maintain the brand destroys value, diminishing the product, and diminishing the pricing po...

2026-06-0254 min

Create or Destroy: Reimagining Marketing with Seth Matlins Soyoung Kang on the Architecture of Value CreationWell before she was CMO, and now President, of eos Products, Soyoung Kang was an architecture student at MIT, where, she tells Seth, she learned less about buildings and more about how people move through space. She's been applying that same lens to building value creation systems ever since, across a career taking her from BCG to retail operations at Victoria’s Secret and Bath and Body Works, to leading a brand and business turnaround as eos's first CMO. The throughline is her conviction that value gets created when you design every decision around how your customer experiences what yo...

2026-05-261h 11

Create or Destroy: Reimagining Marketing with Seth Matlins David Axelrod on How to Rebuild the American BrandFundamentally, a political campaign isn’t all that different from a business – it’s an enterprise where every decision either builds value with voters or destroys it, and the voters are customers who only get to buy what you're selling, on just one day. This week’s guest is legendary political strategist David Axelrod, who was President Obama’s chief strategist and senior advisor. Currently he’s a senior political commentator for CNN, and the co-host of the Hacks on Tap podcast. In over 140 elections, Axelrod has shaped the story of a candidate and the choice voters face in the...

2026-05-1953 min

CMO Weekly Seth Matlins of Wisdomous Company: Why Every Decision Creates or Destroys ValueIn this episode of CMO Weekly, host Hayley Clover sits down with Seth Matlins—one of the most distinctive and influential voices in modern marketing. Make sure to check out Seth Matlins New Podcast: Create or Destroy: Reimagining Marketing” with Seth Matlins is produced by Vox Media Podcast Network in partnership with The Wisdomous Company, with new episodes releasing every Tuesday wherever you get your podcasts.With a career spanning over three decades, Seth has operated at the highest levels of iconic organizations, including serving as the President of Rock...

2026-05-1336 min

Create or Destroy: Reimagining Marketing with Seth Matlins Nick Tran on How One Marketing Decision Created More Value Than Any CampaignNick Tran has been one of global marketing's most influential voices for over a decade, from Taco Bell to Hulu and serving as TikTok's first Global CMO when it became Ad Age's Marketer of the Year. Now, as both President and CMO of the joint venture relaunching Cîroc Vodka and Lobos 1707, he's rebuilding a brand whose defining association became a liability while scaling another. For Nick, the value creation equation can look different from the CMO's and President's seats, even if maybe they shouldn’t, and often requires unlearning and breaking old models. From W...

2026-05-121h 01

Create or Destroy: Reimagining Marketing with Seth Matlins Create or Destroy: Reimagining Marketing with Seth MatlinsIt's a business show. It's a marketing show. Create or Destroy: Reimagining Marketing is the show that argues they’ve always been the same thing. Coming Tuesday, May 12. Follow now on YouTube or wherever you get your podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

2026-05-0501 min

Brands, Beats & Bytes Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth MatlinsAlbum 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth MatlinsThe Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th...

2026-02-191h 20

CMO Weekly Seth Matlins of Forbes CMO Network: The Power of Whispering and Focusing on Shared ValuesIn this episode of "CMO Weekly," Seth Matlins, Managing Director at Forbes CMO Network, discusses his extensive career in marketing, the evolution of the industry, and the challenges faced by modern CMOs. The episode begins with a shout-out to Open Fortune for sponsoring, highlighting their unique ad placement in fortune cookies across over 100,000 restaurants globally, boasting 92% ad engagement.Matlins shares his early fascination with brands and their power to improve the world, recalling how both his parents were marketers. He describes his upbringing as an "MBA by osmosis" and shares a memorable lesson from his father about...

2025-05-2027 min

Higher Ed Pulse Pulse Check: Marketing Truths — Part 1Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold decision-making.Guest Name: Seth Matlins, CMO, ForbesGuest Social: https://www.harrywalker.com/speakers/seth-matlins

2025-04-2429 min

Saville Productions Purpose Podcast Seth Matlins making unexpected connectionsRupert sits down with Seth Matlins to chat about making unexpected connections.Seth Matlins is the Managing Director of Forbes CMO Network.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.

2025-04-1718 min

Uncensored CMO Forbes guide to being an influential CMO - Seth MatlinsSeth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally.Timestamps00:00 - Intro00:45 - Seth’s new podcast02:58 - Why are there not enough CMOs becoming CEOs05:28 - Marketing needs much better marketing07:36 - Seth’s ca...

2025-03-2650 min

Tame the Mobile Beast Seth Matlins on the CMO’s Role in a Fragmented Marketing WorldWelcome to the first episode of “Tame the Mobile Beast.” Today, your host Tom Butta is joined by Seth Matlins, Managing Director of the Forbes CMO Network. Tom & Seth discuss the challenges faced by today's Chief Marketing Officers - including declining budgets, organizational silos, and the ever-moving needle of customer expectations. Both believe it is essential for marketing to take on holistic accountability for the customer relationship. Additionally, Tom & Seth both stress the importance of finding simplicity in a world that is becoming more complex. Seth emphasizes the need for modern CMOs to prioritize effectively, “knowing w...

2024-12-1131 min

CMO Confidential Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO NetworkA CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes...

2024-10-0132 min

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Fo...

2024-08-3011 min

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO NetworkIn this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results. Seth also discusses the critical role of company culture in fostering entrepreneurial marketing and how you can influence it from the CMO's chair. Gain insights into optimizing te...

2024-08-0727 min

BOSS by Ali Levitan BOSS with Ad Council's SVP Development, Rocco Pallatto🔥 New BOSS Episode Alert! 🔥 Just dropped an insightful and fun episode with Rocco Pallatto, SVP of Development at Ad Council 🎙️Rocco's journey from dreaming of being a rock star to driving impactful social campaigns is nothing short of inspiring. 🎸✨Key Highlights:☑ Work Ethic & Gratitude: "You have to have a strong work ethic and be dedicated to being the best at whatever job you're given."☑ People Matter: "Many of my past bosses are now friends and mentors. They know my strengths and weaknesses better than I do."☑ AI Trends: "We a...

2024-07-2410 min

BOSS by Ali Levitan BOSS with Roblox's VP Global Brand Partnerships, Stephanie Latham🚨 New BOSS Episode Alert! 🚨 Hey Podcast fam! I just had an amazing conversation with Stephanie Latham, Roblox's VP Global Brand Partnerships 🚀We dove into her journey from teaching kindergarten to heading to Ogilvy to Barbarian to Global Partnerships at Meta to leading global brand partnerships at Roblox. Stephanie dropped some serious wisdom on consumer behavior, leadership, and career growth that you don't want to miss:✨ "You can't ignore consumer behavior. Early movers might have a bumpy start..but they end up with a competitive advantage."✨ "Authentic leadership is so important. Being yourself help...

2024-07-0910 min

BOSS by Ali Levitan BOSS with Seth Matlins, MD, Forbes CMO Network Excited to share my latest BOSS episode featuring Seth Matlins, Managing Director of the Forbes CMO Network! We met at the POSSIBLE Conference in Miami, and his insights are pure gold for marketers and leaders alike. 🎤✨🔑 Highlights:"The majority of CEOs and CFOs have no marketing background... They think they understand marketing simply because they've been marketed to, but they do not." Seth's take on the disconnect between executives and marketing."Marketing's job is to sell, no matter what you're selling, whether it's yourself or an idea, product or a service..." A powerf...

2024-06-0711 min

Brandformance The Best Definition of Marketing with Seth Matlins (Forbes)Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!

2024-05-1025 min

Face Of Marketing Featuring: Christian Muche - CEO & Co-Founder Beyond Ordinary Events at POSSIBLE, Seth Matlins - Managing Director atForbes CMO Network, Krystal Hauserman - Strategic Advisor at POSSIBLE.

2024-03-1129 min

CMO Confidential Seth Matlins: Is the CMO Position the Hardest Job in Business?A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur,"...

2024-02-2734 min

The Unmtchd. Podcast Why the CMO has the Toughest Job in the C-Suite - Seth MatlinsReady to reconsider your marketing playbook in 2024? Seth Matlins, Forbes CMO Network's managing director, shares his point of view on how to build genuine customer connections. Seth's vibrant journey and insights on the pivotal role of community in marketing are absolutely inspiring! With a Hollywood stint that revolutionised his career, he shares how storytelling and creativity win over audiences in our data-centric world. This episode isn't just strategy talk. It’s a treasure trove for marketers aiming to build strategies that will cut through in a crowded market. According to Se...

2024-02-0144 min

Is This Thing On? The GALE Podcast Managing Director of Forbes CMO Network, Seth Matlins – Marketing Needs Better MarketingIn this episode, GALE CEO Brad Simms and Forbes CMO Network Managing Director Seth Matlins discuss the challenges CMOs face as they head into 2024, the critical importance of realigning marketing objectives with business goals, and how to avoid every marketer’s greatest competitive threat: irrelevance.

2023-11-2728 min

Everything Is Better With Creators How Creators Help Brands Stay Connected to Culture | Seth Matlins, Managing Director, Forbes CMO NetworkWhy are younger generations rejecting idealized marketing? Because they crave authenticity!Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy for one of the most influential marketing communities worldwide. He’s also the force behind transformative initiatives like CVS's BeautyMark platform, the federal legislation for truth in advertising, and groundbreaking partnerships like Coke's presence in American Idol. As Seth says, the relationship between creators and marketers is a dynamic dan...

2023-11-0236 min

The CMO Suite Hosted By Sean Halter Seth Matlins, Managing Director at Forbes CMO network joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Seth Matlins, Managing Director at Forbes CMO network, on this episode of The CMO Suite.

2023-10-2527 min

FairPlay Marketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part Two)In the conclusion of Arun’s conversation with Seth Matlins, the Managing Director of the Forbes CMO Network, Seth shares his perspective on creativity and storytelling in marketing. He believes the insurance industry is excelling at leveraging data-driven insights while still engaging audiences through compelling narratives. Seth remains optimistic about the future of innovative, tech-enabled storytelling. He sees potential for customization at scale, delivering personalized creative matched to data insights. But human creativity and emotion will remain essential – the heart that brings data to life. Tune in to hear Matlins' outlook on the interplay of data and creativity, along with his...

2023-10-0217 min

Joseph Jaffe is Not Famous Capitalism's Crisis Of Perception with Managing Director of the Forbes CMO Network, Seth Matlins"The purpose of purpose is growth and profit. It is a means to an end, and we are capitalists. We just happen to live in a time when it's never mattered more to the decision to purchase something." – Seth Matlins------------------------------------------------------------------- Seth and I had the opportunity to discuss an intriguing article he wrote titled "Capitalism's Crisis of Perception." The article delves into the evolving landscape of capitalism and the need for a shift in perception and practice. We explored the changing dynamics of capitalism, the role of conscious consumerism, and the implications for businesses and m...

2023-09-301h 02

FairPlay Marketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part One)The premiere episode of FairPlay promises an inspiring discussion about ethical marketing and using platforms for good. Arun Kumar welcomes Seth Matlins, Managing Director of the influential Forbes CMO Network, to explore marketing, media and society. With decades of experience across brand strategy, agencies and social activism, Matlins brings a unique perspective. He now leads editorial and events for the Forbes community of top marketing leaders and rising stars. In this episode, listeners can expect Matlins to share his guiding principles on purpose-driven marketing, balancing profit and purpose, and how CMOs can improve society. Seth will draw from his extensive...

2023-09-2519 min

Ethical Allies A New Age of Ethical Commerce: Are Brands and Marketers Ready?As people are waking up and becoming more aware of their online rights and the brands that don’t respect them, we’ll explore if the data bubble is finally bursting. What must brands and marketers do to differentiate themselves and succeed in this brave new world?In this episode, we listen back to a live, exclusive event that featured a conversation between Sarah Webster, Empathy.co CMO and Seth Matlins, an award-winning Brand Marketer with over 20 years of experience working on some of the biggest challenges facing global brands.Follow us to learn more abou...

2023-04-2629 min

Soul & Science: Fast Forward Your Marketing Mind #31: Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMOSeth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had brazenly turned construction rubble into a viral sensation, the tulip mania of the disco era. Matlins’ first marketing job was to be part of the team that was turning another earthly resource–water–into the highly valuable, branded asset, Evian. His career spans advising some of the world’s most iconic brands and promoting civic ideals, such as voting and truth in advertising. At Forbes, Matlins markets marketing to marketers, as more...

2023-01-2327 min

THE POWER OF REINVENTION with Kathi Sharpe-Ross E85: The Business of Business is Business...Or Is It? with Seth MatlinsSeth Matlins is an award-winning marketer who has spent his career both in and advising the C-suite of some of the world’s biggest global brands. He is currently the Managing Director of the Forbes CMO Network, having joined Forbes in February of 2022. Prior to Forbes, he was EVP of Cultural Strategy and Insights at Hollywood powerhouse Endeavor’s full-service cultural marketing agency 160/90 and was the Global CMO of Live Nation. Seth has been in the business industry long enough to know that it has changed drastically, especially over the last three years. His perspective is that the...

2022-12-0935 min

The Overthinkers How Can CMOs (Re)claim A Seat At The Board Table? With Seth Matlins, ForbesCMOs are supposed to be at the top of our industry... but are they always? This week we're joined by Seth Matlins, Managing Director at Forbes CMO Network, to discuss whether CMOs have been pushed out of the top leadership of companies - and if they have, how can they reclaim a seat at the big decision making table? Seth's unique perspective as an ex-marketer himself and now interacting daily with CMOs as part of Forbes' CMO Network gave us a lot to think about and provides inspiration for marketers of all levels.

2022-07-2541 min

Great Minds EP74: Seth Matlins on Shaping Culture at BusinessesSeth Matlins is the EVP, Cultural Strategy and Insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights. He also leads the agency’s entertainment and social impact marketing practices.

2020-11-0544 min

2020-11-0544 min $That\'s So Retrograde$

That's So Retrograde Ep 12: #GirlYouMightNeedMakeUp (guest: Seth Matlins)Girl, you don’t need make-up! Well, unless you want it... but, do you actually want it? Or do you only think you want it because society tells you you do?…I'm dizzy just thinking about it and not because I'm high off make-up fumes. In this episode the TSR gals discuss this and truth in advertising with marketing expert, activist and champion of feminist rights Seth Matlins. Moral of the story: be conscious, not self conscious. You're welcome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2015-05-0839 min