Shows
CMO WeeklySeth Matlins of Forbes CMO Network: The Power of Whispering and Focusing on Shared ValuesIn this episode of "CMO Weekly," Seth Matlins, Managing Director at Forbes CMO Network, discusses his extensive career in marketing, the evolution of the industry, and the challenges faced by modern CMOs. The episode begins with a shout-out to Open Fortune for sponsoring, highlighting their unique ad placement in fortune cookies across over 100,000 restaurants globally, boasting 92% ad engagement.Matlins shares his early fascination with brands and their power to improve the world, recalling how both his parents were marketers. He describes his upbringing as an "MBA by osmosis" and shares a memorable lesson from his father about...
2025-05-2027 min
The CEO’s Guide to MarketingThe one with...um, me, Seth Matlins, about the nature of marketing influence and other things CEOs (and CMOs) might consider.In this bonus episode, the tables turn and Seth goes from interviewer to interviewee as he sits with Jon Evans, on his Uncensored CMO podcast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2025-05-0851 min
Higher Ed PulsePulse Check: Marketing Truths — Part 1Welcome to Part 1 of this new Pulse Check series from Enrollify. In this episode, Host Ryan Morbido sits down with Seth Matlins, Managing Director of the Forbes CMO Network. With decades of experience on both the agency and client side, Seth unpacks what makes modern CMOs successful, how AI and ambiguity are shaping the future of marketing, and what higher ed leaders can learn from commercial brand strategies. This episode is a masterclass in marketing leadership, strategic storytelling, and bold decision-making.Guest Name: Seth Matlins, CMO, ForbesGuest Social: https://www.harrywalker.com/speakers/seth-matlins
2025-04-2429 min
Forbes TalksNFL CMO Tim Ellis On Future-Proofing The LeagueIn this episode, Seth Matlins, managing director, Forbes CMO Network, talks with Tim Ellis about creative courage, marketing to and with the Commissioner and owners, and how to both focus on and transcend the game.In the episode, Ellis tells the story of how Volkswagen’s 2011 Super Bowl ad, "The Force", came to be. And how it almost didn’t. See the spot that’s been credited with changing Super Bowl advertising here: https://www.youtube.com/watch?v=qpL_DcT6ko8See Privacy Policy at https://art19.com/privacy and California Privac...
2025-04-2445 min
Saville Productions Purpose PodcastSeth Matlins making unexpected connectionsRupert sits down with Seth Matlins to chat about making unexpected connections.Seth Matlins is the Managing Director of Forbes CMO Network.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.
2025-04-1718 minForbes TalksFundamentalco Founder And CEO Jonny Bauer On How To Make A Company More ValuableIn this episode, Seth Matlins, managing director of the Forbes CMO Network, talks with Jonny Bauer about his thesis on enterprise value creation, one formed by his years as Droga5’s Chief Strategy Officer and Blackstone’s Global Head of Brand Strategy and Transformation. Now, the founder and CEO of Fundamentalco, Jonny’s insights into the upstream role of brand in driving business strategy and not just downstream marketing outputs are well worth every CEO, CFO and Board considering.Note:In the episode, Jonny refers to one of the earlie...
2025-04-1744 min
Uncensored CMOForbes guide to being an influential CMO - Seth MatlinsSeth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally.Timestamps00:00 - Intro00:45 - Seth’s new podcast02:58 - Why are there not enough CMOs becoming CEOs05:28 - Marketing needs much better marketing07:36 - Seth’s ca...
2025-03-2650 min
Tame the Mobile BeastSeth Matlins on the CMO’s Role in a Fragmented Marketing WorldWelcome to the first episode of “Tame the Mobile Beast.” Today, your host Tom Butta is joined by Seth Matlins, Managing Director of the Forbes CMO Network. Tom & Seth discuss the challenges faced by today's Chief Marketing Officers - including declining budgets, organizational silos, and the ever-moving needle of customer expectations. Both believe it is essential for marketing to take on holistic accountability for the customer relationship. Additionally, Tom & Seth both stress the importance of finding simplicity in a world that is becoming more complex. Seth emphasizes the need for modern CMOs to prioritize effectively, “knowing w...
2024-12-1131 min
CMO ConfidentialSeth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO NetworkA CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes...
2024-10-0132 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesMarketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Fo...
2024-08-3011 min
CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty HayesEmbracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO NetworkIn this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results. Seth also discusses the critical role of company culture in fostering entrepreneurial marketing and how you can influence it from the CMO's chair. Gain insights into optimizing te...
2024-08-0727 min
BOSS by Ali LevitanBOSS with Ad Council's SVP Development, Rocco Pallatto🔥 New BOSS Episode Alert! 🔥 Just dropped an insightful and fun episode with Rocco Pallatto, SVP of Development at Ad Council 🎙️Rocco's journey from dreaming of being a rock star to driving impactful social campaigns is nothing short of inspiring. 🎸✨Key Highlights:☑ Work Ethic & Gratitude: "You have to have a strong work ethic and be dedicated to being the best at whatever job you're given."☑ People Matter: "Many of my past bosses are now friends and mentors. They know my strengths and weaknesses better than I do."☑ AI Trends: "We a...
2024-07-2410 min
BOSS by Ali LevitanBOSS with Roblox's VP Global Brand Partnerships, Stephanie Latham🚨 New BOSS Episode Alert! 🚨 Hey Podcast fam! I just had an amazing conversation with Stephanie Latham, Roblox's VP Global Brand Partnerships 🚀We dove into her journey from teaching kindergarten to heading to Ogilvy to Barbarian to Global Partnerships at Meta to leading global brand partnerships at Roblox. Stephanie dropped some serious wisdom on consumer behavior, leadership, and career growth that you don't want to miss:✨ "You can't ignore consumer behavior. Early movers might have a bumpy start..but they end up with a competitive advantage."✨ "Authentic leadership is so important. Being yourself help...
2024-07-0910 min
BOSS by Ali LevitanBOSS with Seth Matlins, MD, Forbes CMO Network Excited to share my latest BOSS episode featuring Seth Matlins, Managing Director of the Forbes CMO Network! We met at the POSSIBLE Conference in Miami, and his insights are pure gold for marketers and leaders alike. 🎤✨🔑 Highlights:"The majority of CEOs and CFOs have no marketing background... They think they understand marketing simply because they've been marketed to, but they do not." Seth's take on the disconnect between executives and marketing."Marketing's job is to sell, no matter what you're selling, whether it's yourself or an idea, product or a service..." A powerf...
2024-06-0711 min
BrandformanceThe Best Definition of Marketing with Seth Matlins (Forbes)Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth:Don't use celebrity and media just for the sake of it.How the CMO needs to become the CEO of the function and what that means. The best definition of marketing!
2024-05-1025 min
Face Of MarketingFeaturing: Christian Muche - CEO & Co-Founder Beyond Ordinary Events at POSSIBLE, Seth Matlins - Managing Director atForbes CMO Network, Krystal Hauserman - Strategic Advisor at POSSIBLE.
2024-03-1129 minCMO ConfidentialSeth Matlins: Is the CMO Position the Hardest Job in Business?A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur,"...
2024-02-2734 min
The Unmtchd. PodcastWhy the CMO has the Toughest Job in the C-Suite - Seth MatlinsReady to reconsider your marketing playbook in 2024?
Seth Matlins, Forbes CMO Network's managing director, shares his point of view on how to build genuine customer connections.
Seth's vibrant journey and insights on the pivotal role of community in marketing are absolutely inspiring!
With a Hollywood stint that revolutionised his career, he shares how storytelling and creativity win over audiences in our data-centric world.
This episode isn't just strategy talk. It’s a treasure trove for marketers aiming to build strategies that will cut through in a crowded market.
According to Se...
2024-02-0144 min
Is This Thing On? The GALE PodcastManaging Director of Forbes CMO Network, Seth Matlins – Marketing Needs Better MarketingIn this episode, GALE CEO Brad Simms and Forbes CMO Network Managing Director Seth Matlins discuss the challenges CMOs face as they head into 2024, the critical importance of realigning marketing objectives with business goals, and how to avoid every marketer’s greatest competitive threat: irrelevance.
2023-11-2728 min
Everything Is Better With CreatorsHow Creators Help Brands Stay Connected to Culture | Seth Matlins, Managing Director, Forbes CMO NetworkWhy are younger generations rejecting idealized marketing? Because they crave authenticity!Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy for one of the most influential marketing communities worldwide. He’s also the force behind transformative initiatives like CVS's BeautyMark platform, the federal legislation for truth in advertising, and groundbreaking partnerships like Coke's presence in American Idol. As Seth says, the relationship between creators and marketers is a dynamic dan...
2023-11-0236 min
The CMO Suite Hosted By Sean HalterSeth Matlins, Managing Director at Forbes CMO network joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Seth Matlins, Managing Director at Forbes CMO network, on this episode of The CMO Suite.
2023-10-2527 min
FairPlayMarketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part Two)In the conclusion of Arun’s conversation with Seth Matlins, the Managing Director of the Forbes CMO Network, Seth shares his perspective on creativity and storytelling in marketing. He believes the insurance industry is excelling at leveraging data-driven insights while still engaging audiences through compelling narratives. Seth remains optimistic about the future of innovative, tech-enabled storytelling. He sees potential for customization at scale, delivering personalized creative matched to data insights. But human creativity and emotion will remain essential – the heart that brings data to life. Tune in to hear Matlins' outlook on the interplay of data and creativity, along with his...
2023-10-0217 min
Joseph Jaffe is Not FamousCapitalism's Crisis Of Perception with Managing Director of the Forbes CMO Network, Seth Matlins"The purpose of purpose is growth and profit. It is a means to an end, and we are capitalists. We just happen to live in a time when it's never mattered more to the decision to purchase something." – Seth Matlins------------------------------------------------------------------- Seth and I had the opportunity to discuss an intriguing article he wrote titled "Capitalism's Crisis of Perception." The article delves into the evolving landscape of capitalism and the need for a shift in perception and practice. We explored the changing dynamics of capitalism, the role of conscious consumerism, and the implications for businesses and m...
2023-09-301h 02FairPlayMarketing for Good: Seth Matlins Shares His Insights on Purpose-Driven Marketing and Improving Society (Part One)The premiere episode of FairPlay promises an inspiring discussion about ethical marketing and using platforms for good. Arun Kumar welcomes Seth Matlins, Managing Director of the influential Forbes CMO Network, to explore marketing, media and society. With decades of experience across brand strategy, agencies and social activism, Matlins brings a unique perspective. He now leads editorial and events for the Forbes community of top marketing leaders and rising stars. In this episode, listeners can expect Matlins to share his guiding principles on purpose-driven marketing, balancing profit and purpose, and how CMOs can improve society. Seth will draw from his extensive...
2023-09-2519 min
Ethical AlliesA New Age of Ethical Commerce: Are Brands and Marketers Ready?As people are waking up and becoming more aware of their online rights and the brands that don’t respect them, we’ll explore if the data bubble is finally bursting. What must brands and marketers do to differentiate themselves and succeed in this brave new world?In this episode, we listen back to a live, exclusive event that featured a conversation between Sarah Webster, Empathy.co CMO and Seth Matlins, an award-winning Brand Marketer with over 20 years of experience working on some of the biggest challenges facing global brands.Follow us to learn more abou...
2023-04-2629 min
Soul & Science: Fast Forward Your Marketing Mind#31: Forbes CMO Network Managing Director Seth Matlins | The Real Value of a CMOSeth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had brazenly turned construction rubble into a viral sensation, the tulip mania of the disco era. Matlins’ first marketing job was to be part of the team that was turning another earthly resource–water–into the highly valuable, branded asset, Evian. His career spans advising some of the world’s most iconic brands and promoting civic ideals, such as voting and truth in advertising. At Forbes, Matlins markets marketing to marketers, as more...
2023-01-2327 min
THE POWER OF REINVENTION with Kathi Sharpe-RossE85: The Business of Business is Business...Or Is It? with Seth MatlinsSeth Matlins is an award-winning marketer who has spent his career both in and advising the C-suite of some of the world’s biggest global brands. He is currently the Managing Director of the Forbes CMO Network, having joined Forbes in February of 2022. Prior to Forbes, he was EVP of Cultural Strategy and Insights at Hollywood powerhouse Endeavor’s full-service cultural marketing agency 160/90 and was the Global CMO of Live Nation.
Seth has been in the business industry long enough to know that it has changed drastically, especially over the last three years. His perspective is that the...
2022-12-0935 min
Great MindsEP74: Seth Matlins on Shaping Culture at BusinessesSeth Matlins is the EVP, Cultural Strategy and Insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights. He also leads the agency’s entertainment and social impact marketing practices.
2020-11-0544 minGreat MindsEP74: Seth Matlins on Shaping Culture at BusinessesSeth Matlins is the EVP, Cultural Strategy and Insights at 160over90, where he helps brands tap into the agency’s breadth of audience insights. He also leads the agency’s entertainment and social impact marketing practices.
2020-11-0544 min
That's So RetrogradeEp 12: #GirlYouMightNeedMakeUp (guest: Seth Matlins)Girl, you don’t need make-up! Well, unless you want it... but, do you actually want it? Or do you only think you want it because society tells you you do?…I'm dizzy just thinking about it and not because I'm high off make-up fumes. In this episode the TSR gals discuss this and truth in advertising with marketing expert, activist and champion of feminist rights Seth Matlins. Moral of the story: be conscious, not self conscious. You're welcome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2015-05-0839 min