Shows
Community Case StudiesMuseum Professionals (Museum Computer Network)What if the reason your conference feels forgettable isn’t the quality of the speakers—but the lack of real connection between the people in the room? In this episode of Community Case Studies, host Seth Resler talks with Max Evjen, a museum technologist and longtime board member of the Museum Computer Network (MCN), about how one of the oldest professional communities in the museum world has quietly been getting community right for decades. MCN is a nonprofit professional community for museum workers who use technology across education, interpretation, marketing, fundraising, and collections. Its mission hasn’t changed much since...
2026-01-1925 min
Bad Community Advice"The Onboarding Setup Can Wait"“Don’t worry about onboarding until after launch.” That’s the kind of bad advice that can doom your community before it even gets off the ground. Community strategist Heather Angel joins host Seth Resler to explain why the welcome experience is one of the most important parts of community building—and why it can’t be an afterthought. Heather shares practical tips for helping new members feel comfortable, connected, and confident from day one, including how to use DMs, events, and even a Spotify playlist to turn newcomers into engaged participants. They also dig into how to measure whether your...
2026-01-0535 min
Community Case StudiesPodcast Editors (The Podcast Editors Club)What happens when a niche inside a niche becomes a thriving global community? When podcast editor Steve Stewart couldn’t find a place to talk shop about post-production, he built one himself—the Podcast Editors Club, which has since grown into the largest and most diverse community of podcast editors in the world. What started as a simple Facebook group for sharing tips has evolved into a thriving professional network, a business resource, and even a springboard for collaborations like the Podcast Editors Mastermind show and the Podcast Editor Academy. In this episode of Community Case Studies, host Seth Resl...
2025-12-1527 min
Bad Community Advice"Metrics Don't Matter"You can’t manage what you don’t measure—and that includes your community. Community strategist Catherine Hackney, Principal of Confident Communities Consulting, has seen too many organizations skip tracking engagement metrics because “we don’t know what to do with the data.” In this episode, she explains why that’s a fast track to a stagnant (or dying) community. Catherine shares which numbers actually tell you something meaningful—like average replies per post and unsubscribe rates—and which ones are just noise. She also talks about how to combine quantitative data (like dashboards and reports) with qualitative feedback (like member quotes...
2025-12-0133 min
Community Case StudiesEvent Producers (The PIE Network)What if the secret to building a thriving event community started with something as simple as sharing a slice of pie? When event producer Valentina Ruffoni noticed how isolating freelance event work could be, she baked up something new — literally. She founded the PIE Network (People in Events), a global community where event professionals connect, collaborate, and swap ideas over a slice of pie. In this conversation with host Seth Resler, Valentina shares how she turns one-off events into ongoing relationships by designing intentional moments of connection—because real community doesn’t happen by accident. You’ll hear: * Why networki...
2025-11-1737 min
Bad Community Advice"Community Marketing Doesn't Work"“Community marketing doesn’t work.” That’s the bad advice that shaped the career of Andy Claremont, Head of Ecosystem and Community at Glide—and it couldn’t have been more wrong. In this episode, Andy and host Seth Resler of Community Marketing Revolution unpack why early skeptics misunderstood the power of community-led growth, and how marketing through genuine connection has become one of the strongest competitive moats for modern brands. They explore: * How audience and community differ (and why the direction your chairs face matters) * Why community belongs everywhere in the org chart—not just in marketing * What “intentional matc...
2025-11-0325 min
Community Case StudiesNovelists and Fans (The Back Room)What happens when bestselling authors build spaces for readers, not just audiences? International bestselling novelist Karen Dionne, author of The Marsh King’s Daughter and The Wicked Sister, joins host Seth Resler to talk about The Back Room—a thriving online community she co-founded for readers and writers. Born out of the pandemic, The Back Room re-creates the intimacy of in-person book events using Zoom breakout rooms that let fans meet authors face-to-face. Karen shares how she and co-founder Hank Philippi Ryan engineered a digital space that feels human, fun, and safe—and how it continues to flourish five years...
2025-10-2025 min
Bad Community Advice"Hit Your Numbers With Gamification"What happens when brands mistake transactions for relationships? Christina Garnett says that’s where community efforts often go wrong. A fractional Chief Customer Officer and CX strategist, Christina argues that gamification is not the magic fix many leaders think it is—it can create surface-level engagement but rarely delivers belonging. In this conversation, Christina unpacks lessons from her new book, Transforming Customer Brand Relationships, a hands-on guide to building stronger connections and deeper loyalty through empathy and emotional intelligence. She explains why community is the “silo killer” in customer experience, why listening to your customers matters more than listening to your...
2025-10-0646 min
Leadership LIVE @ 8:05! Podcast - Talking Small BusinessWhat is Community Building? Is it different from Audience Building? w/ Seth ReslerWhat is Community Building? Is it different from Audience Building? is covered in this video, along with the following subjects:- How do you build a community for your brand?- How Community Building Drives Customer Loyalty- Strategies for Community Growth and Sustainability***************************************Community building and audience building are two concepts that, while interconnected, serve different purposes. Community building focuses on creating a space where individuals feel connected, valued, and engaged with one another. Unlike audience building, which typically focuses on attracting passive followers or consumers, community building...
2025-10-021h 08
Community Case StudiesArtists for Hire (Ideas United)How does a community of creatives grow from a college film festival into a global talent network? Vi Andrews, Community Lead at Ideas United, manages a worldwide community of storytellers—photographers, filmmakers, designers, and more—who share a mission to use creativity for social impact. What began as Campus Movie Fest at Emory University has evolved into a thriving pipeline that connects emerging talent with brands like Delta, Starbucks, and Lenovo. In this episode of Community Case Studies: How Belonging Is Really Built, host Seth Resler learns how the IU Community balances intimacy with scale, designs welcoming onboarding experiences, and...
2025-09-1533 min
Bad Community Advice"Build a Community to Grow Your Audience"Chasing community might not be the best move for every content creator. Arielle Nissenblatt, Head of Community and Content at Pinwheel by Audily, has seen countless podcasters dive in only to discover that community isn’t always the magic growth engine they hoped for. She joins Seth Resler of Community Marketing Revolution to unpack the difference between audience-building and community-building—and to reveal the situations where launching a community makes sense, and where it doesn’t.
2025-09-0135 min
Community Case StudiesPublic Radio Storytellers in Ohio (WYSO's Center for Community Voices)What happens when a radio station hands the mic to the community it serves? At WYSO, the public radio station in Southwest Ohio, storytelling is a collaborative effort. Through the Eichelberger Center for Community Voices, the station trains local residents—many with no prior media experience—to produce stories that air alongside professional journalism. The result? Programming that truly reflects the diverse voices of the region. Will Davis, Director of the Center, joins Seth Resler of Community Marketing Revolution to share how this innovative approach to content creation is rooted in community-building principles—and how empowering everyday people to share...
2025-08-1832 min
Community Case StudiesTeen Musicians in Milwaukee (Grace Weber's Music Lab)A thriving music scene starts with a strong sense of community—and in Milwaukee, it often starts at the Grace Weber's Music Lab. This arts and music education program serves high school and middle school students, offering more than just lessons—it offers connection. At the heart of the Lab is Britney Freeman-Farr, a.k.a. B-Free, a local artist and educator who now serves as its Director. In this episode, B-Free joins Seth Resler of Community Marketing Revolution to share how the Lab cultivates community through mentorship, performance, and student-led collaboration. She explains how the program’s mission—empoweri...
2025-08-1831 min
Bad Community Advice"Ignore the Lurkers"In most support communities, a small group of vocal members dominates the conversation—while the vast majority quietly lurk in the background. It’s easy for community managers to focus on the loudest voices. But Jillian Bejtlich, Senior Community Manager at Calendly, says that’s a mistake. She explains how the silent majority can reveal what truly matters—if you know how to listen to the data.
2025-08-0432 min
Bad Community Advice"You Need a Thick Skin"Conflict is part of community management—and so are difficult members. So you just need a thick skin, right? Not quite. David DeWald, Community Manager at Ciena, joins Seth Resler of Community Marketing Revolution to explain why toughness alone won’t cut it. He shares practical strategies for handling high-stress situations, knowing when to ask for help, and protecting your mental health along the way.
2025-08-0432 min
Bad Community Advice"If You Build It, They Will Come"Too many community builders spend months—or even years—designing the “perfect” online space, only to open the doors and find no one there. Todd Nilson, Community Strategist at Clocktower Advisors, joins Seth Resler of Community Marketing Revolution to explain why “If you build it, they will come” is a great movie line but terrible advice for launching a community. Before you invest time and energy creating your community space, learn what actually works.
2025-08-0429 min
Bad Community AdvicePromo: Bad Community AdviceSeth Resler asks community building professionals about the worst advice they ever received and why it doesn't work.
2025-07-2100 min
Community Case StudiesPromo: Community Case StudiesWhat does it actually take to build a real community—not just a social media following or a membership list, but a sense of genuine belonging? In Community Case Studies, we go beyond theory and dive into real-world examples. Each episode spotlights a different group—nonprofits, festivals, clubs, coworking spaces, online forums, and more—and explores how they apply time-tested community-building principles to bring people together.
Hosted by digital strategist and community consultant Seth Resler, this podcast is your behind-the-scenes look at what’s working (and what isn’t) in the field of community. Whether you're launching a new init...
2025-07-2101 min
Beyond the Broadcast: Community Building for Public Media5 Ways to Monetize a CommunityHow do organizations actually generate revenue from communities they've built? At our May virtual meetup, Areej AbuAli, author of Community Building for Marketers and the founder of Women in Tech SEO, a global community in marketing and tech, will share successful strategies. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.
2025-05-0537 min
The Art of Community: ConversationsAdvanced Topics in Community BuildingIn the final conversation inspired by The Art of Community, best-selling author Charles H. Vogl dives into how the seven principles of belonging work in practice. He explains the difference between a cult and a community, explores the various types of success that drive community members, and addresses the challenges of applying these principles to build online communities.
2025-04-3043 min
The Art of Community: ConversationsThe Inner Rings PrincipleIn the seventh of eight conversations inspired by The Art of Community, best-selling author Charles H. Vogl explores the Inner Rings Principle, revealing how members progress from novices to elders within a community. Learn what drives members to move through these inner rings, the important role a diaconate plays, and how to avoid the pitfalls of the Inner Rings Trap.
2025-04-2331 min
The Art of Community: ConversationsThe Symbols PrincipleIn the sixth of eight conversations inspired by The Art of Community, best-selling author Charles H. Vogl dives into the Symbols Principle—exploring how symbols can deepen connections among community members. Discover what makes a symbol meaningful, the key difference between a token and compensation, and common mistakes community builders make when offering tokens.
2025-04-1617 min
The Art of Community: ConversationsThe Stories PrincipleIn this fifth of eight conversations inspired by his best-selling book, The Art of Community, Charles H. Vogl explores the Stories Principle—the power of storytelling in building strong communities. Discover why origin stories matter, how creating space for members to share their experiences deepens connections, and why making these stories accessible is key to welcoming new members.
2025-04-0922 min
The Art of Community: ConversationsThe Temple PrincipleIn this fourth of eight conversations inspired by his best-selling book, The Art of Community, Charles H. Vogl explores the Temple Principle—the importance of having a dedicated space where community members can connect through shared rituals. Learn how to design a space that feels special, what elements reinforce its significance, and common mistakes to avoid when creating a gathering place.
2025-04-0233 min
The Art of Community: ConversationsThe Rituals PrincipleIn this third of eight conversations inspired by his best-selling book, The Art of Community, Charles H. Vogl explores the Rituals Principle—the role of shared traditions in strengthening communities. Learn how rituals celebrate member milestones, how leaders use light, sound, and space to deepen their impact, and why playful rituals are essential for a thriving community. Key insights for leaders looking to build stronger, more connected communities. Hosted by Seth Resler of Community Marketing Revolution.
2025-03-2632 min
The Art of Community: ConversationsThe Initiation PrincipleIn this second of eight conversations inspired by his best-selling book, The Art of Community, Charles H. Vogl examines the Initiation Principle—the process that welcomes and affirms new members. Learn how initiations foster belonging, why tokens can be powerful symbols of commitment, and the common mistakes organizations make in their onboarding processes. Insights for community leaders looking to strengthen connections and build lasting bonds. Hosted by Seth Resler of Community Marketing Revolution.
2025-03-2627 min
The Art of Community: ConversationsThe Boundary PrincipleIn this first of eight conversations based on his best-selling book, The Art of Community, Charles H. Vogl explores the Boundary Principle—the foundation of belonging in any vibrant community. Discover how clear boundaries create safety, how a "visitor zone" can encourage growth, and why a gatekeeper plays a crucial role in welcoming new members. Hosted by Seth Resler of Community Marketing Revolution.
2025-03-2634 min
Beyond the Broadcast: Community Building for Public Media5 Lessons From Building Community for CNNWhen CNN set out to build CNN+, building community was a big part of the plan. Patrick O'Keefe, CNN's former Director of Community and Interactive Product, spearheaded this effort. Prior to that, he helped media companies like Forbes, Ad Age, Men's Health, and The Business Journals. All told, he has been building communities and interactive products for 25 years. Discover what Patrick learned from his experience building communities for media brands.
2025-03-2542 min
The Art of Community: ConversationsThe Art of Community: Conversations TrailerWhat makes a vibrant community? In his international best-seller The Art of Community, Charles H. Vogl identifies seven timeless principles of belonging found in thriving communities, from ancient traditions to modern-day groups. To mark the release of the book’s second edition, Seth Resler of Community Marketing hosts a series of conversations exploring each principle—offering community leaders practical insights on how to apply them in their own work.
2025-03-1601 min
Beyond the Broadcast: Community Building for Public Media5 Lessons From Building a Community of CreativesBuilding a community of creatives is a natural fit for public media stations, whether it’s local visual artists, musicians, or performers. But what does it take to successfully manage a community of artists? Vi Andrews, Community Lead at Ideas United, oversees a global network of creators dedicated to driving positive social impact. They join Community Building Consultant Seth Resler to share insights from their experience fostering community in the film and media industries.
2025-03-0332 min
Beyond the Broadcast: Community Building for Public MediaWhat Public Media Can Learn About Community From The Video Game IndustryThe video game industry stands out as a leader in community building, making it an excellent source of inspiration for broadcasters looking to cultivate their own communities. Joe King, a seasoned social media and community manager with over a decade of experience driving customer engagement and building vibrant online communities for top gaming brands, including Tencent Games, GameStop, and Gearbox, joins talks about what he's learned about online community management working in the industry, and how these lessons apply to public media broadcasters.
2025-01-2339 min
Beyond the Broadcast: Community Building for Public MediaWhat Does a Community Manager Do?While the job title of "Community Manager" is common in some industries, such as the video game or software-as-a-service industries, it's a foreign concept for most public media outlets. What exactly does a Community Manager do? Max Pete, a Community Engagement Manager at Square, talks to Seth Resler about what he does and what this position might look at a public media station.
2025-01-2232 min
Beyond the Broadcast: Community Building for Public Media5 Mindset Shifts Content Creators Must Make To Build CommunityThe primary focus of public media broadcasters is creating compelling content. But when you set out to build community, you must create spaces. How is this different? Community Strategist Bri Leveer, the Founder of Ember, joins Seth Resler to talk about how to adjust your mindset to become an effective community builder.
2025-01-2121 min
Beyond the Broadcast: Community Building for Public Media5 Factors to Consider When Selecting a Community to BuildPublic radio stations serve audiences with diverse interests. So, what should your station consider when building communities for its listeners? Our Community Building Consultant, Seth Resler, offers the key factors to keep in mind as you start this journey.
2025-01-1614 min
Beyond the Broadcast: Community Building for Public Media5 Things Public Media Should Know About Community BuildingBuilding a community is different from building an audience. In this introductory presentation, our Community Building Consultant, Seth Resler, offers three things that public media broadcasters should know before they begin their community-building journey.
2025-01-1522 min
Beyond the Broadcast: Community Building for Public MediaJoin or Die (with Robert Putnam)Over the past 50 years, American participation in clubs and civic organizations has plummeted. Harvard Professor Robert Putnam’s landmark book, Bowling Alone, and the documentary Join or Die explore how this decline has profoundly impacted mental health and democracy in the U.S. In this episode, Seth Resler of Paragon dives into these pressing issues. He interviews Professor Putnam and leads a roundtable discussion featuring: * Dr. Abdul El-Sayed, public health expert * Carrie Melissa Jones, community strategist * Mike Henry, public radio consultant * Rebecca Davis, co-director and co-producer of Join or Die Together, they examine the state of community in America an...
2025-01-1357 min
Beyond the Broadcast: Community Building for Public MediaBeyond The Broadcast TrailerBeyond The Broadcast is a series of conversations about community building for public media broadcasters. These interviews are recorded for our monthly virtual event series. Learn more at https://www.communitymarketingrevolution.com/beyond-the-broadcast.
2025-01-0201 min
The Sound Off PodcastSeth Resler: Community Marketing RevolutionSeth Resler joins to explore the dynamic intersection of podcasting and community marketing. Reflecting on radio's digital evolution, Resler discusses content overload and the challenges of standing out in a saturated market. The conversation dives into the pivotal role of community building, particularly in the pandemic era, as a means of fostering engagement and connection. Insights on podcast monetization and social media dynamics add depth to this conversation, offering valuable strategies for content creators seeking to navigate the evolving digital landscape.Our conversation is on Youtube as well. Full Show Notes compiled by the AI...
2024-03-1835 min
Pro Creators Playbook (Audio)Building Community Around Podcasting and Live Video | Seth Resler - Ep 19In Episode 19 of Podcast Tips with Rob Greenlee, we focus on “Building Community Through Audio & Video Podcasting and Live Events.” We’re joined by Seth Resler, a community marketing pioneer who brings his wealth of experience from founding “Community Marketing Revolution” and collaborating with major industry bodies.
Guest Seth Resler is a visionary in digital marketing and podcasting and is known for his strategic approach to building communities through various mediums. With extensive experience producing virtual events for key industry organizations and crafting city-specific podcasts, Seth brings a unique perspective on integrating audio, video, and live experiences to foster...
2024-03-171h 16
Pro Creators Playbook (Video)Building Community Around Podcasting and Live Video | Seth Resler - Ep 19 (Video)In Episode 19 of Podcast Tips with Rob Greenlee, we focus on "Building Community Through Audio & Video Podcasting and Live Events." We're joined by Seth Resler, a community marketing pioneer who brings his wealth of experience from founding "Community Marketing Revolution" and collaborating with major industry bodies.
Guest Seth Resler is a visionary in digital marketing and podcasting and is known for his strategic approach to building communities through various mediums. With extensive experience producing virtual events for key industry organizations and crafting city-specific podcasts, Seth brings a unique perspective on integrating audio, video, and live experiences to foster community engagement...
2024-03-1700 min
Bad Marketing Advice"Have an ask in all of your messaging.""ABC: Always Be Closing," says the famous line from Glengarry Glenn Ross. And you can't close a sale if you don't ask for one, so a marketer's job is to include a call to action in everything thing do, right? Maybe not, argues Christina Hepner, the Digital Marketing Manager at Leader Dogs for the Blind. There's a time and place to ask for money. Hear her explain when that isn't the proper thing for a marketer to do.
2023-04-0514 min
Brandwidth On DemandLevel Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta KnowSeth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if...
2023-03-0621 min
Bad Marketing Advice"Don't expect much from LinkedIn."With so many social media networks out there, it's easy to dismiss some as more work than they're worth. When Iris Petersen, Marketing Manager for The Storage Business Owner's Alliance (SBOA) heard her marketing professor tell her to avoid LinkedIn, she took it as a challenge. Hear how she learned to leverage the popular platform
2023-02-0819 min
Bad Marketing Advice"You Need a Website Before You Can Launch a Business"If you don't build it, they won't come...right? Andrew Bontz used to believe that building a website was the first step when launching a new business. Not anymore. Now he focuses on landing clients first, and building the marketing assets as he goes. Andrew is on a mission to cut the male suicide rate in half by 2032 by connecting men to the amazing guests through his podcast. His company, ResistingBeta, serves companies in the men's health space.
2023-01-1117 min
Better Radio WebsitesCluttered Homepages, E-Mails, and Goals with Seth ReslerSeth Resler is a 25-year broadcasting and podcasting veteran who has worked on the mic and programmed radio stations in major markets like New York City, Boston & Seattle before crossing into online marketing. As the digital strategist at Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. Follow Seth's blog at https://jacobsmedia.com/category/connecting-the-dots.
For more detailed show notes, please visit https://www.skyrocketradio.com/podcast/cluttered-homepages-e-mails-and-goals-with-seth-resler.
2022-12-1243 min
Bad Marketing Advice"Anybody Can Do Product Marketing"Marketing a product is something that many people think they can do, even if they have no training or experience in the field. Sheryl Koenigsberg, the VP of Global Product Marketing at Mendix, joins Seth to talk about why this is a fallacy and why the value of marketing expertise shouldn't be underestimated.
2022-11-0226 min
Bad Marketing Advice"The tech will tell us what to do."As marketing technology has become more and more sophisticated, it's more and more tempting for marketers to rely on it for all the answers. But the technology is only as good as the people using it. Gee Ranasinha, the CEO of the marketing agency KEXINO, explains why relying on the technology without having an experienced hand to drive it can be dangerous.
2022-10-1926 min
Bad Marketing Advice"We should buy social media followers."Sure, you can buy social media followers from overseas click farms to inflate your numbers. While this might make your company look more impressive in the short run, is it a good idea? Jordanna Cheifetz, the Founder and CEO of the social media firm JAC Digital, warns against this tactic. She says it's better to have a small but engaged community.
2022-10-0513 min
Bad Marketing Advice"You need to be on every social platform."From TikTok to Pinterest and Snapchat to Twitter, there are a ton of social media platforms out there -- and the number just keeps growing. Does every company need to be on every platform to succeed? Ken Whitinger, the owner of digital agency Mid Michigan Interactive, says no. Hear why he thinks when it comes to social media, less can be more.
2022-09-2818 min
Bad Marketing Advice"Don’t put you"Don’t put your products on Amazon."r products on Amazon."Brands often worry about selling their products on Amazon, fearing that it may cannibalize their product sales in more profitable channels. Annalisa DeMarta, the co-founder of Ridgeline Insights, an 8-figure Amazon marketing agency that works with leading outdoor and lifestyle brands, argues that this is the wrong way to think about Amazon as a marketplace. Hear her tips for business that are considering selling their wares on Amazon.
2022-09-1417 min
Seller to SellerEpisode Ten: Seth ReslerSeth Resler knows how to make money in podcasting and he tells Jeff Caves that sellers and radio companies could make so much more if they stopped thinking about ads and started thinking about branded content.
2022-09-1220 min
Bad Marketing Advice"We need lots of impressions."Often, company executives measure the success of their marketing efforts by looking at the number of impressions they receive. But this number only tells part of the story. Wes Matthews, the Co-Founder of High Level Marketing, explains why it's important for companies to track their marketing efforts all the way through the entire lead generation process.
2022-09-0711 min
Bad Marketing Advice"Our ads should follow people around the internet."It's happened to all of us: We visit a webpage to learn about a product, and then ads for that product follow us around the internet for days or weeks afterwards. Does this actually encourage consumers to purchase the product? Or does it just creep them out? Brandon Rea, the VP of Sales at Vibrant Media, suggests that this there's a better way for businesses to target customers that doesn't involve invading their privacy.
2022-09-0117 min
Bad Marketing Advice"We need to be on every social media platform."Every day, it seems like another social media platform pops up. From Facebook to Twitter to Instagram to Snapchat to TikTok, the pressure to have a business presence on them all can get overwhelming. Marla Sanford, the Chief Marketing Officer at Spring Arbor University, argues that it's better to pick and choose your social networks judiciously than to spread yourself too thin trying to be on all of them. Plus: How to reach people under the age of 18 when there are laws that forbid you from targeting them.
2022-08-2414 min
Bad Marketing Advice"Our business isn't sexy enough to do that!"Some industries -- like sports, social media, or entertainment -- exude cool while others -- like accounting, insurance, and IT -- do not. But if your industry isn't sexy, does that mean that your marketing campaigns can't be either? Danielle Kilberg, Director of Marketing at Scott Griffin Financial, pushes back against this notion. She explains how she leverages a company's people to overcome a boring image.
2022-08-1711 min
Bad Marketing Advice"We need to update the logo."All too often, when a new person takes charge of an organization's marketing efforts, they feel the need to put their stamp on the place. Where do they start? With the company's logo. Mark Wallenwine, the Director of Sales and Marketing for Lighthouse Therapy, explains why marketers should think twice before ditching a logo that that has benefited from years of investment. Plus: How do you market therapy services to schools?
2022-08-1016 min
Bad Marketing Advice"Misrepresent the product to attract more customers."Companies are sometimes tempted to misrepresent their product or services -- however slightly -- in an effort to attract more customers. Is this a good idea? Ariel Wan, the Director of Media, Marketing and Attraction at McKinley Companies, argues that honesty is always the best policy. Plus: The difference between Florida senses of humor and Michigan senses of humor.
2022-08-0311 min
Bad Marketing Advice"I need this to go viral."Ever since the advent of social media, companies have chased the elusive "viral sensation" in the hopes of boosting sales. Keith Boswell, the VP of Marketing at ADHD Online, joins Seth on the podcast to talk about the challenges in purposefully setting out to create something that will go viral on social media, and why this shouldn't be the primary goal of marketers. Hear how thinks companies should approach content for social media instead. They also talk about the challenges involved in marketing mental health services, which people may be reluctant to seek out.
2022-07-2721 min
Bad Marketing Advice"Nobody reads the copy anyway."People don't really read ads, right? They just look at the pictures! Not so, says Jess Cook, the Director of Content Marketing for Marpipe. And she should know -- her company is in the business of testing marketing campaigns.
2022-07-2013 min
Bad Marketing Advice"Anyone can do it."Don Draper of Mad Men and Dre from Black-ish may make marketing look easy, but that doesn't mean anybody can do it. Joey Alva, the Chief Executive Officer at Rockit Digital Marketing joins Seth on the podcast to dispel that myth. He explains why a marketer needs to be able to not just play to their strengths, but also recognize the value of marketing channels that may be out of their comfort zone. They also talk about the secret to successfully marketing treatments for head lice.
2022-07-1320 min
Bad Marketing Advice"If you build it, they will come."While many successful companies start with an original idea, an idea alone is not enough to guarantee success. It's important to make sure that the idea meets the needs that real customers have. Kirsten Leppert Kowalyk is the Director of B2B marketing at Landed, a startup that helps essential workers afford homes. She joins Seth Resler on the podcast to talk about the folly of pouring time and resources into a product without first checking to see if there is a need for it first.
2022-07-0618 min
Bad Marketing Advice“An MBA is the only path to a marketing career.”University programs are fantastic way to get ahead, but they aren't the only option. Dan Moyle, a HubSpot Advisor for Impulse Creative, joins Seth Resler on the Bad Marketing Advice podcast to talk about why aspiring marketers shouldn't fall into the trap of believing that an BMA degree is the only way to launch a marketing career. In fact, an MBA is just one option. You may have the skills you need already and not even realize it. The reality is that it's possible to succeed in marketing with hard work and dedication, no matter what your...
2022-06-2917 min
Bad Marketing AdviceIntroducing: Bad Marketing AdviceHost Seth Resler invites marketing professionals to share the worst marketing advice they’ve ever heard. And they've got some doozies! If you think your marketing game has gotten too good, this podcast will provide the cure.
2022-06-1600 min
#FearlessFriday | Obsessed With Success#FearlessFriday With Seth Resler, Digital StrategistIn this episode, we are chatting with digital strategist Seth Resler! With a background in radio, Seth has positioned himself as an expert guiding radio and television broadcasting companies in the creation and execution of their digital marketing strategies. He's also the founder of "Podcast Parties" - a company based on the principle that the future of media is in community.
Check it out!
2022-04-0120 min
Better Radio WebsitesConversation with "Digital Dot Connector", Seth ReslerSeth Resler is a 25-year broadcasting and podcasting veteran who worked on-air and in programming at several major markets before crossing into online marketing. He’s now the digital strategist at Jacobs Media working with radio stations across the country, helping them design and implement action plans that combine websites, social media, email marketing, search engine optimization, content marketing, lead generation, and other online tools. I've followed Seth on his personal blog years before he became the "Digital Dot Connector" for Jacob's Media.
Here are posts that reference the topics we talked about...
Jacobs Media: You...
2022-03-2832 min
The Week That Was on Deadline Detroit"Detroit's Big Shot Talent Competition" Gets Underway This Week at Planet AntCraig's guest is Seth Resler, host of the D Brief Podcast. Seth and his team have created a new live show, Detroit's Big Shot Talent Competition, which launches Wednesday September 15th at Planet Ant in Hamtramck. The competition will be similar in structure to the popular "America's Got Talent" television show. It promises to be a fun competition, and a way to give many artists of all types an opportunity to get back on stage to do what they do best, PERFORM.
2021-09-1420 min
The Podcast Therapist: Simplifying Podcast Growth & PromotionWhat Podcasters Can Learn From Radio Broadcasters with Seth Resler of Jacobs MediaWhat can podcasters learn from radio broadcasters? Today I sit down with the "Digital Dot Connector", Seth Resler of Jacobs Media and he is going to share with us the correlations of radio broadcasting to podcasting and how it might impact you and your podcast.In today's interview we will talk about:
Revenue conversion and what it means for podcasters and what you can learn from radio broadcasters as they have faced revenue challenges.
Understanding how numbers work and the metrics that matter most for your podcast.
How to not feel overwhelmed when you are producing a...
2021-01-121h 22
The Podcast Therapist: Simplifying Podcast Growth & PromotionWhat Podcasters Can Learn From Radio Broadcasters with Seth Resler of Jacobs MediaWhat can podcasters learn from radio broadcasters? Today I sit down with the "Digital Dot Connector", Seth Resler of Jacobs Media and he is going to share with us the correlations of radio broadcasting to podcasting and how it might impact you and your podcast.In today's interview we will talk about:Revenue conversion and what it means for podcasters and what you can learn from radio broadcasters as they have faced revenue challenges.Understanding how numbers work and the metrics that matter most for your podcast.How to not feel overwhelmed when you are...
2021-01-121h 22
Brandwidth On DemandConnecting Your Digital Dots for '21 - Guest: SETH RESLERSeth Resler is a 20-year broadcasting veteran who worked on the mic and behind the programming desk in markets ranging from Providence, St. Louis, and Seattle to Boston and New York City. He also did radio in Silicon Valley before crossing into online marketing. Now, as the “Digital Dot Connector” for Jacobs Media, Seth works with radio stations across the U.S., helping them design and implement action plans that combine websites, social media, email marketing, SEO, content marketing, lead generation, and other online tools. Seth's blog: https://jacobsmedia.com/author/seth-resler/
2021-01-101h 25
Vegetarian DetroitManal Hussein of For the Love of SugarManal Hussein, Owner and Baker of For the Love of Sugar, the sweet and decadent bake shop in Brush Park, Detroit, talks to Jewell about her vegan desserts. For the Love of Sugar was awarded Best Dessert 2020 by Hour Detroit Magazine. Manal gives a peak inside her creative process, how she incorporates her culture into each of the recipes, and how she comes up with each delicious menu item. Manal discusses the menu, the top selling items and some new flavors that we can all look forward to. Manal Hussein's love of sugar and her p...
2020-08-1624 min
Vegetarian DetroitChef Brad Greenhill of Magnet and Takoi in DetroitBrad Greenhill, Chef and Owner of Magnet and Takoi in Detroit, talks with Jewell Dziendziel about his vegetarian dishes. Magnet was awarded Design of the Year 2019 by Eater and Takoi was awarded Best Restaurant 2018 by Metro Times. Magnet, a "veggie centric" restaurant with a heavy Mediterranean influence is different from Takoi's Thai fusion focus. Guests will experience Brad's passion for cooking with live fire and incorporating science into each dish at Magnet. Brad discusses Magnet's concept, the design of the space, and the feedback they're getting from the tip free policy. Brad talks about how Magnet achieves s...
2020-08-1536 min
Vegetarian DetroitLamar Farhat of Leila in DetroitLamar Farhat, Executive Sous Chef at Leila, a modern Lebanese restaurant in Capital Park, Detroit talks to Jewell Dziendziel about the vegetarian dishes. Leila was named Restaurant of the Year for 2020 by the Detroit Free Press. Leila, which opened in late 2019, is described as modern Lebanese cuisine and is the third restaurant from the Eid Family. Lamar and I talk about the concept of Leila, what they are doing differently that sets them apart, and what Modern Lebanese cuisine means to him. Family is very important in Lebanese culture and Sunday meals are a tradition. L...
2020-08-1424 min
Vegetarian DetroitQuiana Broden of The Kitchen in DetroitQuiana "Que" Broden, Chef and Owner of the Kitchen, a place where meat eaters and vegans coexist, in New Center, Detroit talks to Jewell Dziendziel about her vegan dishes. Que is featured on the cover of Hour Detroit Magazine for the 2020 Taste Makers award. The Kitchen, which opened in July 2019, is set up like an actual kitchen (hence the name), with a long counter being the focal point of the space and Que behind it singing and dancing as she cooks up meals for her guests. You will find a healthy balance of whole foods, vegan versions...
2020-08-1335 min
Vegetarian DetroitMike Ransom of Ima NoodlesMike Ransom, Chef and Owner of Ima, the Japanese inspired noodle powerhouse with locations in Midtown and Corktown, Detroit, and Madison Heights, talks to Jewell Dziendziel about his vegetarian dishes. Ima was awarded Restaurant of the Year 2019 by the Detroit Free Press. The episode kicks off with Mike Ransom talking about how Ima Midtown differs from his other locations in Corktown, Detroit and Madison Heights. Ima Midtown has a bar which is unique to this location and strategically positioned as soon as you walk into the restaurant. Staff is shaking up creative cocktails which are named after M...
2020-08-1229 min
Vegetarian DetroitComing Soon: Vegetarian DetroitVegetarian Detroit explores the city's premiere eateries from a vegetarian and vegan point of view. Hosted by Jewell Dziendziel of The Bite Tonight food blog, this podcast features mouth-watering interviews with Detroit's most popular chefs.
2020-06-1600 min
Creativity WastedFoodie Scavenger Hunt (Seth Resler)Idea: a scavenger hunt for foodies that showcases the signature foods of a city, such as Coney Island Dogs and Slows's BBQ in Detroit and crayfish in New Orleans. Also: cheating in scavenger hunts Originally from Creativity Wasted episode 18 Seth Resler (twitter.com/SethResler) Mike Rich (facebook.com/IAmNumbr4) Tom Walma (twitter.com/thomaswalma)
2020-06-1007 min
The Sound Off PodcastSeth Resler: Solutions For The DislocatedWe invited Seth Resler back to the podcast after he penned a blog called, "Is There Life After Radio?" Many of the episodes in this series feature a moment when someone was fired and tell the story of their radio afterlife. The podcast itself was born out of my firing in 2014, the subsequent quest for work in 2015, before landing on podcast in early 2016 and never looking back. Today I have a voiceover business and a podcast company that helps people, businesses and brands build through podcast. The path to it resembles a lot about what Seth wrote about in...
2020-01-2830 min
Starve the DoubtsThe Amazing and Humble Seth ReslerLearn more about Seth Resler - https://twitter.com/SethReslerCreativity FoundInspirational chats with people who found – or re-found – their creativity as adultsListen on: Apple Podcasts SpotifySupport the show
2019-05-0528 min
Professional Services Growth and MarketingWhat You Need to Know About Keyword StuffingThis week I am talking about, "keyword stuffing". And no, this episode is not related to a podcaster's Thanksgiving (although, the idea is intriguing). Keyword stuffing is a practice that is causing Apple to ban podcasts from their platform. Why is this important? Apple Podcasts is still one of the top podcasting directories around and a great way for podcast discovery. A quick overview of how discovery in Apple Podcasts App (and iTunes) works: Apple allows you to search podcast title, episode title and author field. That's it. So, up until this point, I had r...
2018-11-1907 min
School of Podcasting: Expert Tips for Launching and Growing Your PodcastHow to Make Your Audience Go WOWEvery year I read/listen to the book Platform: Get Noticed in a Noisy World. For me, this is the same as a football go saying, We need to get back to the basics. It reminds me of what my goals are as a content creator. In the book, Michael talks about making good content isn't really good enough anymore if you really want to get noticed. You need to make content that makes people go WOW. Then this response is followed by them telling a friend. Two Podcasts Episodes That Made Me Go WOW! Episode 100 of th...
2018-01-0151 min
The Sound Off PodcastSeth Resler On Launching a Geo-Local PodcastSeth Resler has just released a new podcast called the D-Brief. He has experimented with everything from backstage podcasts at conferences, to travel podcasts, and finally realized that he really hated audio post-production, and that having your hard drives full of audio created creative clutter. The D-Brief is a Detroit-centric podcast that has little post production, and co-hosts with strong role definition. If that sounds like the characteristics of a morning show - that was the plan.
If you are in radio and considering an idea for a podcast, Seth tells you that yes you can keep it local, and...
2017-11-0140 min
The Sound Off PodcastBroadcaster Meet Podcaster with Fred JacobsFred Jacobs is the president of Jacobs Media. Their tech surveys have become increasingly important as we progress through the digital revolution. The survey itself undergoes changes with the inclusion of new questions about personal assistant devices like Alexa. Which brings me to Podcast itself.
Jacobs Media went all-in on podcasting a few years ago and I met up with Fred Jacobs and Seth Resler at Podcast Movement 16 in Chicago. This year they have partnered with the Podcast Movement Organizers to create Broadcaster meet Podcaster. You can read more about this exciting opportunity here. http://jacobsmedia.com/broadcasters-podcast-movement/
If you...
2017-06-1435 min
Taste Trekkers115: A Look at Food TourismSeth Resler, the founder of Taste Trekkers and the host of the Find Dining podcast, spoke about food tourism at the Food & Nutrition Conference & Expo in Boston on October 16, 2016.
2017-03-0442 min
The Sound Off PodcastThe First Ever Sound Off ConventionThe first ever Sound Off Convention took place this week. An amazing collection of speakers came out for the Sound Off Convention and the W Downtown Hilton Hyatt Marriot.
Speakers Included:
* Matt Cundill, Sound Off Podcast Host.
* Jason Barrett, Barrett Sports Media discussing Sports talent.
* Perry Michael Simon, All Access.com on Radio innovation.
* Marty Forbes, Radiowise & Alan Cross, Major League Mixes, on digital / radio.
* Humble & Fred, http://www.humblefredradio.com
* Seth Resler, Jacobs Media.
I want to thank all the organizers for their efforts and we will see you again next year!
If you could take a few moments to take th...
2016-10-2135 min
The Sound Off PodcastGetting Radiowise with Marty ForbesMarty Forbes was the General Manager of Standard Radio in Edmonton for many years. His Father was the legendary Jerry Forbes at 630 CHED, who started many great charities including Santa Anonymous. Since leaving Standard Radio, Marty started a company called Radiowise that consults radio properties with an emphasis on Digital inclusion. This is another podcast where you should feel free to take notes Join the Podtrac Panel to help us do a better job! Take our SurveyAlso - we reference Seth Resler’s latest column in AllAccess.com, Shika Rebecca with sage advice for ma...
2016-09-2334 min
The Sound Off PodcastThe Connected Car with Seth Resler of Jacobs MediaYou have heard all about the connected car and threats of its arrival. It's here and you've probably heard a lot of truth and rumours about it. There's a 12 part podcast produced by Jacob's Media, who are actively tracking the progress of the connected car. It's a must listen series for those in radio. If you don't understand the connected car - radio is going get complicated. Seth Resler writes online strategies for on air pros on his website htp://www.sethresler.com, he also does the digital media consulting at Jacobs Media- and is the host of their podcast...
2016-08-2846 min
Taste Trekkers114: The Philosophy of FoodDwight Furrow, author of American Foodie: Taste, Art, and the Cultural Revolution talks about the philosophy of food .
2016-06-2945 min
Podcaster NewsIn the Biz – PCN Show 031In this episode, Shawn and Jen dig into some of the business related aspects of podcasting.
They discuss that New York Times article (and a response to it), take a look at stats, and inadvertently show just how much influence iTunes really has.
Links mentioned in this episode:
* Podcasts Surge, but Producers Fear Apple Isn’t Listening
By John Herrman on New York Times
* Apple’s actual role in podcasting: be careful what you wish for
By Marco Arment on Marco.org
* Where Are Your Podcast Listeners Tuni...
2016-05-2042 min
Taste Trekkers113: IsraelInbal Baum, the founder of Delicious Israel, talks about the food scene in her country.
2016-03-2759 min
Podcasters' RoundtablePR067: Podcasting HacksWhat is your favorite podcasting hack? Have you made your own microphone stand? Found a unique way to record Skype? Use a cool trick to limit reverb? Join Ray Ortega, Daniel J. Lewis, Dave Jackson, +David LaFaire +Seth Resler and others to discuss our favorite tricks for producing a podcast. Join Ray Ortega, +Daniel J. Lewis +Dave Jackson +David LaFaire +Seth Resler, +Jeff R. and +Harry Duran to discuss our favorite tricks for producing a podcast. You can subscribe to the podcast only RSS mailing list to get new Rounds delivered to your inbox automatically. Sign up to appear on a fut...
2016-03-241h 07
Taste Trekkers112: Ballpark FoodBennet Jacobstein, author of The Joy of Ballpark Food: From Hot Dogs to Haute Cuisine, talks to us about what foodies can find at different baseball stadiums around the country.
2016-02-1535 min
Taste Trekkers111: Cajun Food from Lafeyette, LouisianaMarie Ducote of Cajun Food Tours in Lafayette, Louisiana, tells us about the Cajun food scene. We talk about king cakes, gumbo, and the differences between Cajun and Creole food.
2016-01-1844 min
Spreaker Live ShowSLS41: Race to Dominate Podcasting, Seth Resler, Jacobs MediaSpreaker Live Show #41 for Jan 13th, 2016Show Duration: 43 minutes and 2 seconds Guest: Seth Resler, Digital Dot Connector, Jacobs Media and writes for the JacobsMediaBlog.com and AllAccess.com “Broadcaster Meets Podcaster” columnHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Seth Resler, Digital Dot Connector, Jacobs Media and writes for the JacobsMediaBlog.com and AllAccess.com “Broadcaster Meets Podcaster” column. He is doing interviews with radio and podcast industry leaders at SethResler.com and is also 20-year broadcast radio veteran. He has years of experience both on the mic...
2016-01-1443 min
Taste Trekkers110: Portland, OregonHeidi Burnette of Forktown Food Tours in Portland, Oregon, tells us about her food scene. We talk about food carts, merroir, and the fact that real Oregonians don't use umbrellas.
2015-04-1047 min
Taste Trekkers109: Jeff Greif of Travel SquireJeff Greif, Editor in Chief of TravelSquire.com, tells us about his publication's list of the top 28 destinations for 2015, and tells us which ones are of particular interest to foodies.
2015-03-1244 min
Taste Trekkers108: Traveling the WorldSeven years ago, Jodi Ettenberg, the blogger behind Logal Nomads, quit her job to travel the world and enjoy food. In this episode, she tells us how she did it.
2015-01-3051 min
Taste Trekkers107: CreteGiorgos Maltezakis of Cretan Paths tells us about the culinary scene on the Greek island of Crete. We discuss olives, wines, and minotaurs.
2015-01-0845 min
Food Blog RadioSeth Resler of Mystery Meet.org interviewSeth Resler host of www.MysteryMeet.org and the Mystery Meet Podcast, shares his insights and story behind the Foodie meet-up craze he created. "We bring together adventurous foodies for a night of social dining at the hottest restaurants. There's only one catch...you don't find out where you're going until 24 hours in advance!"Mystery Meet - Discover new restaurants and new friends!Food Blog Radio is discovering the Foodie behind the Food Blogs around the world!New episode every week!Find more about Seth and MysteryMeet.org:
2013-02-2832 min