Shows
What's The Deal? With Seth StruiksmaPersonal Brand vs AI: Fearless Real Estate Video MarketingAI is racing ahead, listings are scrolling past, and most agents are stuck wondering what to post next. In this episode Seth sits down with Ricky Zollinger—founder of RZM Media and the creative mind behind some of the highest-engagement real-estate reels on the West Coast—to break down a simple truth: your personal brand is the one thing technology can’t duplicate. Packed into 45 high-energy minutes you’ll hear: Why “listing videos sell this house, but personal-brand videos land the next one”—and how to balance both in your content calendar. The psychology of...2025-06-0348 min
What's The Deal? With Seth StruiksmaHow to Max Out Your Property with ADUs | San Diego Real Estate Insights with Brian KoonsIn this episode of What’s the Deal?, Seth Struiksma sits down with ADU expert and real estate investor Brian Koons to break down the real-life math, zoning loopholes, and step-by-step strategies behind building Accessory Dwelling Units (ADUs) in San Diego. 🚧 From turning 4 units into 8, to decoding Info Bulletin 400, to understanding how the ADU Bonus Program really works—Brian shares what most people don’t know about building wealth with smart infill development. Whether you’re a homeowner looking to build a backyard unit, or an investor trying to squeeze the most value out of your lot—th...2025-03-3137 min
What's The Deal? With Seth StruiksmaRaising Young Realtors: Richard Woods on Mentorship, Investing & LGBTQ AdvocacyGet ready for a hilarious yet deeply insightful chat as Seth Struiksma welcomes his former broker (and “queer mother”), Richard Woods, to “What’s the Deal?” From Richard’s days as a D.C. attorney to running a boutique brokerage in sunny San Diego, this conversation spills the tea on everything from buying your first “fixer” to staying ethically grounded in a tough-as-nails industry. Plus, Richard dives into his passion for LGBTQ+ advocacy and what it really means to “come out” on the daily. This episode is full of laughs, real talk, and a ton of practical wisdom—because if th...2025-02-2657 min
What's The Deal? With Seth StruiksmaFinancial FreFinancial Freedom for Millennials: Real Estate, Wealth Building & moreedom for Millennials: Real Estate, Wealth Building & moreIn this episode of What's the Deal?, San Diego real estate expert Seth Struiksma sits down with Andrew Baker, Founder of Financial Haus, to discuss financial freedom for millennials and why traditional financial planning isn’t built for the modern professional. 🚀💰 They dive into: ✅ Why real estate should be a core part of your wealth-building strategy ✅ The biggest mistakes young professionals make with their money ✅ How to create a financial plan without needing six figures in savings ✅ The truth about timing the real estate market (Should you buy now or wait?) ✅ AI, crypto, and financ...2025-02-1533 min
What's The Deal? With Seth StruiksmaAuthenticity in Real Estate with Mel Sofian this dynamic episode, Seth Struiksma sits down with Mel Sofia, the founder and broker of The Avenue Home Collective, to explore the power of authenticity in the real estate industry. Mel shares her journey from conforming to industry expectations to embracing her true self—and how that transformation skyrocketed her career and happiness. From balancing life as a leader, mom, and entrepreneur, to building an agent-first brokerage that celebrates diversity, Mel offers invaluable insights for agents and entrepreneurs alike. Key Takeaways: Authenticity Over Aesthetic: Mel emphasizes the importance of living and working authentically to...2024-12-1040 min
What's The Deal? With Seth StruiksmaBeing a Gen-Z Realtor & Crushing The Social Media GameIn this episode of What's the Deal, we sit down with Merek Greene, a young real estate agent with The One Group, to discuss his journey and unique approach to helping Gen Z and younger millennial clients become homeowners. Merek shares how his background in the arts transitioned into a passion for real estate and led him to cold-calling agents and doing extensive research at a young age. With a focus on using social media, Merek has effectively built trust and connection with younger clients who often don’t realize homeownership is within reach. Merek dives into th...2024-11-1122 min
What's The Deal? With Seth StruiksmaGrowing Your Social Media and filling it with Buyers & Sellers with Jason CassityGrowing a large following on social media isn't hard -- but you do want to be strategic if you want to attract followers who will do business with you. Today we sat down with social media expert and REEL Broker agent, Jason Cassity of The Cassity Team, to talk social media strategy. Find out how to cultivate a following of hyper-local fans who are ideal customers for your real estate business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego...2024-08-0817 min
What's The Deal? With Seth StruiksmaDominating Your Local Real Estate Market Using Social Media - with Jason CasssityAs a real estate agent, what social media platform should you focus your efforts on? Or should you even waste your time creating and posting content? We sat down with Jason Cassity from The Cassity Team in San Diego, a top REAL Broker agency in the country, to talk about his success with social media for growing his business. About Jason Cassity Jason started in the real estate business as an intern, helping a successful broker write SEO rich blogs about San Diego. Thinking back on that time, he says, “how serendipitous is it...2024-08-0118 min
What's The Deal? With Seth StruiksmaKeep the Cash Flowing with Strategic Real Estate SalesWhen is the right time to sell your real estate assets? Find out the answer as we dive into this tricky topic and chat about how to evaluate your investment portfolio, spot the right moment to sell a property, and reinvest that capital for better returns. Plus, we'll share tips on turning existing equity into larger profits and why holding onto every property might not always be the best move. Key takeaways to listen for The importance of evaluating whether to keep or sell your properties Best time to sell a p...2024-06-0703 min
What's The Deal? With Seth StruiksmaSustainable Housing Development for Purpose-Driven Communities with Matt DaviesToday, we have Matt Davies, a real estate maven who's gone from REALTOR® to developer. We'll dive into the nitty-gritty of real estate development, decode the world of ADUs, and chat about how to make money while making a difference in community building. Stick around for some real talk on making spaces that matter. Key takeaways to listen for Matt’s initial journey into real estate investment and development A step-by-step guide for beginners in real estate housing The challenges and victories that come with property development Effec...2024-03-2244 min
What's The Deal? With Seth StruiksmaAirbnb Fundamentals You NEED To Know AboutDive into San Diego's Airbnb scene! Uncover the current state of the Airbnb market and discover pro hacks to make your listing a guest magnet. Make informed investment decisions as we explore the potential of San Diego's Airbnb market when you tune in. Key takeaways to listen for What are the 4 tiers of Airbnb licensing in San Diego? Factors affecting the decline in Airbnb bookings Tips to make your Airbnb standout Predictions on the 2024 San Diego Airbnb market CONNECT WITH US We...2024-03-1509 min
What's The Deal? With Seth StruiksmaSimple Steps to Find, Fund, and Cash Flow from House FlippingConfidently navigate the promising landscape of house flipping as we equip you with the building blocks to identify profitable properties and secure funding. Plus, we’ll share insider insights on the competitive market of San Diego, so tune in! Key takeaways to listen for A fundamental component of real estate investing Essential criteria for identifying your first flipping deal Strategic ways to finance fix and flip investments CONNECT WITH US Website: The One Group Instagram: @seth_struiksma | @samwatkins.me Link...2024-03-0811 min
What's The Deal? With Seth StruiksmaAgent Mindset and Market Mastery Strategies with Sean Purcell - Part 3In this last part of this series with Sean Purcell, we’ll tackle the importance of embracing innovative technologies for agents looking to stay ahead of the curve. Embrace change and leverage technology to fuel success by tuning in! Key takeaways to listen for Compass’s innovative technology and tools for real estate professionals The importance of having the right data to increase your conversion rates Challenges of reaching out to potential clients with limited contact information and how to solve them Resources ChatGP...2024-03-0107 min
What's The Deal? With Seth StruiksmaAgent Mindset and Market Mastery Strategies with Sean Purcell - Part 2Dive in as we continue to have an insightful discussion with Sean Purcell about methods that guarantee success amidst changing real estate landscapes and market dynamics. Gain valuable strategies, techniques, and approaches that stand the test of time in navigating the market and help real estate agents achieve success in their careers. Key takeaways to listen for The importance of setting up a CRM and nurturing personal connections How to handle the fear of rejection in real estate A classic yet effective method for building rapport and generating leads2024-02-2318 min
What's The Deal? With Seth StruiksmaAgent Mindset and Market Mastery Strategies with Sean Purcell - Part 1In this episode, we invited Sean Purcell to dive deep into the crucial elements of success within this dynamic field. Keep tuning in as he provides valuable insights and strategies to help agents make the most of these opportunities and navigate the ever-evolving real estate landscape. Key takeaways to listen for How agents can capitalize on the emerging opportunities in real estate Helpful tips for real agents to stay on track of their goals for the year The importance of authenticity in the real estate industry Effective m...2024-02-1615 min
What's The Deal? With Seth StruiksmaBest Tips To Make Your Apartment Building Attractive to Tenants with Josh NunnallyUncover the power of architectural design in real estate and gain insights into the art of innovative design to set your property apart in a competitive market. Don't miss this chance to enhance your understanding of the game-changing impact of thoughtful design with Josh Nunnally! Key takeaways to listen for Initial things to consider when designing an apartment Landscaping and outdoor entertainment ideas for apartment complexes What are the current apartment design trends in 2024? A quick run-through of the process and timeline when working with architects 2024-02-0923 min
What's The Deal? With Seth StruiksmaA Quick Overview of the San Diego Real Estate MarketIn this episode, we’ll dive deep into the intricacies of the San Diego real estate market. Stay tuned as we share valuable insights into the trends, challenges, and strategies so you can make informed investment decisions this 2024. Key takeaways to listen for 2023 real estate trends and their impact on real estate investors now Practical advice for buyers in the current real estate market Strategies to effectively navigate volatile RE markets CONNECT WITH US Website: The One Group Instagram: @seth_struiksma...2024-02-0209 min
What's The Deal? With Seth StruiksmaAcquire and Manage Profitable Short-Term Rental Properties with Erica and Raf RamonPress play to hear an insightful chat with Erica and Raf Ramon about the world of short-term rental investing. Together, we'll unravel the secrets and explore the vast opportunities within this realm. So tune in and learn how this dynamic duo makes the business engaging and accessible for anyone interested in its potential! Key takeaways to listen for Strategies for choosing the best cities for short-term rental property investment How and why you need to make your Airbnb rental stand out Practical and financial tips for acquiring short-term rental p...2024-01-1248 min
What's The Deal? With Seth StruiksmaThe ABCs of Mental Health and Wellness with Austin SanteeIf you're ready to take actionable steps toward personal development, this is the episode for you! Press play and discover the secrets to living a fulfilling and intentional life with Austin Santee as he offers insights on how you can unlock the unlimited possibilities seated within you right now. Key takeaways to listen for What is online fitness coaching, and how does it work? Different ways to achieve holistic wellness and self-confidence The power of aligning what you do with your core values and goals Things you n...2024-01-1242 min
What's The Deal? With Seth StruiksmaNetworking, Building Your Tribe, and Finding Success in Real Estate with Esteban Valenzuela Whether you're a new or experienced investor, this episode offers essential tips for your RE journey. Gain valuable insights into the influence of authenticity and networking on reshaping your career by tuning in. Press that play button now! Key takeaways to listen for The importance of authenticity in the real estate industry Why you need to be proactive in building connections in real estate Unexpected but effective ways you can find prospective clients Resources Fresh Friday Episodes About...2024-01-1241 min
What's The Deal? With Seth StruiksmaMake Every House Feel Like Home: Interior Design Secrets with Whitney Solomon Part 2Let’s continue our conversation with Whitney Solomon as we dive deeper into interior design, common dos and don’ts when designing a home, and more! So be sure to tune in, and don’t miss a second of this episode. Key takeaways to listen for Most common design mistakes you should avoid Whitney’s approach to working with clients Essential elements of creating an inviting rental space Why you should have long-term goals for your business Resource Pinterest Abou...2024-01-1217 min
What's The Deal? With Seth StruiksmaMake Every House Feel Like Home: Interior Design Secrets with Whitney Solomon Part 1Discover the art of turning a house into a place that radiates the feeling of home in today's episode with Whitney Solomon as we delve into the world of interior design. Learn how to make your dream home a reality when you press the play button! Key takeaways to listen for The process of hiring an interior designer Why it’s better to hire an interior designer to design your home How interior designers create a sustainable budget plan for a project Resources The...2024-01-1216 min
The Rich Somers ReportShould You Get Your Real Estate License as an Investor? | Seth Struiksma E115Rich sits down with Seth Struiksma - real estate agent, realtor, developer, DJ, and investor. Seth has sold more than $100 Million in real estate sales and, in 2021, formed the San Diego-based real estate company, “The One Group.”Rich and Seth start off by discussing how Seth got into the real estate space, why Seth created The One Group, what’s in store for Seth moving forward, opportunity zones, what makes Seth’s team successful, how to inspire others, the high interest environment, and how the market is affecting real estate agents today.They then reflect on the b...2023-11-2837 min
What's The Deal? With Seth StruiksmaWhat's The Deal With This Podcast?Fresh Ideas in Real Estate! Diving Deep into Marketing, Design, Home Renovations, and Business Development - from a Tech-Savy Millennial's Perspective. What's the deal with all those old school real estate agents teaching outdated marketing techniques and living in the past? Welcome to something completely fresh, different, and FUN! This show is about doing things our way - and building a real estate career that is successful, meaningful, balanced, and enjoyable. Because the fastest way to a financially fufilling life where you can create meanigful experiences and genuine connections, is thr...2023-11-0601 min
Scale The PodcastVirtual Assistant Fills Massive Gap In Seth Struiksma’s Business!When Seth uncovered a massive process gap in his business, his Real Estate coach recommended hiring a Virtual Assistant (VA) to close the gap. While he was generating many leads, he had no systems or human resources in place to nurture and convert them.
Do you have gaps in your business that you need to address? Then, book a Double Your Business Strategy Session today to find out how a MyOutDesk Virtual Assistant can give you the leverage to bridge those gaps.
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Here are some links to important info about MOD 👍 Other Useful Content & Soc...2022-02-0523 minScale The PodcastVirtual Assistant Fills Massive Gap In Seth Struiksma’s Business!Do you have gaps in your business that you need to address? Then, book a double My Business Strategy Session today to find out how a MyOutDesk Virtual Assistant can give you the leverage to bridge those gaps.
https://bit.ly/3DKudtC
Here are some links to important info about MOD 👍
Other Useful Content & Socials - linktr.ee/MyOutDesk2021-12-1022 min
MORE25. Deal Deep Dive - Our most recent purchase breakdownLet's do a deal deep dive into our most recent multi-family property in San Diego, CA. We are renovating it, adding a unit, and going to Airbnb part of it! LINKS MENTIONED: For show notes, infographic, and full episode transcript: https://www.goepicstays.com/post/episode25 Erica's Instagram: https://www.instagram.com/ericamariedaily Our Real Estate Agent - Seth Struiksma: https://www.instagram.com/seth_struiksma/ Our Mortgage Lender Michael Chiodo: https://www.instagram.com/therealestatemc/ 2021-10-2638 min
Scale The PodcastClosing Process Gaps With A Virtual Assistant (with Seth Struiksma)When Seth Struiksma uncovered a massive process gap in his business, his Real Estate coach recommended that he hire a Virtual Assistant (VA) to close the gap. While he was generating a good amount of leads, he had no systems or human resources in place to nurture and convert them. After researching and looking for recommendations, he discovered MyOutDesk. Seth has a unique way of generating leads and needed someone to manage the data they received consistently and then follow-up and nurture them to convert into business. His Virtual Assistant Christine has been instrumental in closing this huge pain point...2019-08-2025 min