Shows
Sparkle on Substack(Live) Why we don’t need 1001 paid subsThank you Jo Hutton, Sarah Sadie, Seth Werkheiser, Laura Zug, Mika ,David Venus, Katie Kastner, Megan Auman, and many others for tuning into my live video inspired by this note.Join my month long mini-mind to get crystal clear on how your Substack fits with your business and content eco-system, your long term goals and your vision once and for all. More here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sparkleon.substack.com/subscribe2025-05-3054 min
Creative Rebels211 - Escape Social Media with Seth WerkheiserSocial media has changed my life. I’m able to support myself as a full time artist. When I have a new show, event or print release, I post online and make sales. I’ve managed to connect with incredible creatives and famous celebrities. It’s a powerful tool.But I don’t enjoy it. I hate the pressure. I feel like everyone all of a sudden hates my work if a post performs badly. I don’t post consistently so I’m often in the instagram dog house. Making a reel takes me forever; I need B rol...2025-05-2657 min
Social Media Escape ClubRyan J. Downey of Stream N Destroy talking about losing work online and connecting with your fanshttps://streamndestroy.substack.com/https://www.ryanjdowney.com/2025-05-1441 min
Social Media Escape ClubMax Pete on community, making your own job, and networking the right wayMore details here! https://socialmediaescapeclub.substack.com/p/max-pete-on-community-making-your2025-05-1333 min
Mornings in the Lab with Keith & Friends#2040 | I Took a Risk and Changed Careers—Here's My AdviceMornings in the Lab: Inspiring Creativity, Authenticity & Human Connection In today's electrifying episode of 'Mornings in the Lab with Keith and Friends,' hosts Keith and John delve into an array of dynamic topics to get your day started right. The morning kicks off with an exuberant celebration of the Winnipeg Jets' thrilling victory, setting the tone for a discussion about sports, determination, and the spirit of winning. Special guest Justin Aarons, Chief Creative Officer at Rule29, joins to talk about the transformative power of creativity in business and life. Justin shares inspiring stories from his career, including a...2025-05-052h 03
Social Media Escape ClubLive with Kate Ellen: Ghosting Spotify, reaching fans without social media, and moreLinks and more info here: https://socialmediaescapeclub.substack.com/p/kate-ellen-on-ghosting-spotify-reachingMusic: cat therapy by L.Dre 2025-04-2337 min
Social Media Escape ClubLive with Sarah FayOkay, so I was Sarah's guest on this, but figured I'd repurpose in podcast form. Enjoy!2025-04-1736 min
The Substack Success PodcastWhat you need to know about Substack right nowThank you Joy Sullivan, Henry Oliver, Danielle Bean, Britany Robinson, Aimee Liu, and many others for tuning into my live video with Seth Werkheiser!Should Seth and I turn this into a regular show? If so, what should we call it???Suggestions: * S&S on Substack* Substack Entrepreneurs at Work This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.substackwritersatwork.com/subscribe2025-04-1636 min
Social Media Escape ClubMario Fraioli of The Morning ShakeoutSubscribe to Mario's Morning Shakeout Newsletter! https://themorningshakeout.substack.com/2025-04-0854 min
Social Media Escape ClubBeing yourself, human marketing and more with Tim BaileyTim's newsletter: https://soberlivinginthemusicindustry.substack.com/2025-04-0845 min
Social Media Escape ClubClaire Venus on Donation buttons, Substack Live, and hosting Zoom calls with subscribersFind out more about Claire Venus here: https://sparkleon.substack.com/2025-04-041h 02
Social Media Escape ClubMansi talks about generosity and ignoring metricsFind Mansi here: https://notes.mansimakes.com/2025-03-2656 min
Social Media Escape ClubLaura Kidd talks selling albums, email list best practices, Patreon and moreGet on Laura’s email list here: https://penfriend.rocks/helloGet Laura’s music on Bandcamp!2025-03-251h 13
Are Both True?How to quit social media without quitting the internetLooooove me some time with Seth Werkheiser of SOCIAL MEDIA ESCAPE CLUB !! Topics discussed during our chat include: * How Seth’s a Main St. guy in Kutztown PA* A neighbor and her pig * The challenges of leaving tech platforms and ecosystems like Google* Substack’s evolution toward becoming more of a social media platform* Numbers anxiety!! * The myth of "being discovered" versus actively reaching out for opportunities* Why direct connection with fans beats social media every time * Finding contentment with current circumstances rather than...2025-03-251h 12
Social Media Escape ClubQuitting Spotify, making an album and more with Olivia RaffertySubscribe to Olivia's newsletter here: https://oliviarafferty.substack.com/And check out her new album here: https://oliviarafferty.bandcamp.com/album/typical-forever2025-03-1936 min
Social Media Escape ClubExploring Michigan Music and community with Chuck MarshallThis episode is from a Substack Live we did on March 10th, 2025, where we discussed Chuck Marshall's nonprofit, GIG: The Art of Michigan Music, which he started to showcase and support the visual artists involved in the Michigan music scene. Chuck also talked about Life in Michigan, the website and newsletter he runs with his wife, Brenda, which focuses on local beer, music, and travel in Michigan. They discussed their move to Substack for their newsletter and the positive, more community-focused experience compared to social media. Finally, we touched on the thriving local...2025-03-1731 min
Life In Michigan PodcastFeeling Awesome and Inspired by the People Around YouCheers, and Happy Sunday, friends! The sun is hanging out a little bit more each day. Pretty soon, the spring peepers will be…well…peeping. Today, I’m going to share some recent experiences with inspiring people. Then I’ll drag you through a bunch of events happening over the next two weeks, share some fabulous substack restacks, a look at a book, a spin on the turntable, and your moment of zen!Hanging Out with Inspiring PeopleYou are probably aware that inspiring people are everywhere. Especially in times like these when your news feed is...2025-03-1631 min
Social Media Escape ClubGetting "Artfully Cacophonous" with Sean Reid: Collecting, Signaling, and Childlike WonderSean R Reid was a guest on one of our recent Escape Pod Zoom calls, and he dropped the phrase “artfully cacophonous,” which led to some good laughs!He talked about all the toys and other fun items he collects, and I was reading the part of Austin Kleon’s ‘Show Your Work’ where he talked “Don’t be a hoarder,” and I’m so glad Sean isn’t hiding his fun decor - I think you’ll appreciate this interview!2025-03-1258 min
Social Media Escape ClubOwning your data, losing access to social media accounts, email lists, and more with Michael GilbrideSpoke to Michael Gilbride of Mad Records on Substack Live yesterday (Wed, Mar 5, 2025) and we covered a lot of ground here. Buckle up.Directly reaching your audience with an email listBuilding trust in your work and how you present yourselfApproaching the business side of all this creativelyBe the RoombaGetting back to TALKING again, in personBe sure to subscribe to The Mad Records Monologue to keep up to date with everything Michael is doing:https://madrecords.substack.com/2025-03-0658 min
What Am I Making PodcastWAIM Podcast #078 - Seth Werkheiser of Social Media Escape ClubSeth Werkheiser has spent the last ten years walking away from social media. If you ask him for his two cents, he’ll tell you that you should walk away as well. For more than a decade, Seth has been helping creative artists build community and teaching them how to engage more intentionally with their fans and followers. In the process, Seth has found a new way of looking at life, creativity, and connection. When I first reached out to Seth about being on the pod, I was primarily curious about the ways in which he was cre...2025-03-031h 49
Are Both True?Gaza, God, and turning toward the hard stuff without needing to solve itNoha asked me not to swear during this because her kids might watch. Not only did I swear, I also told her to tell her kids that I was the Mr. Beast of Substack for some reason. But besides those two ERRORS on my part, the conversation was genuinely so good. You can watch / listen here on Substack OR on your podcast app by clicking here.Topics covered include:* our shared anxiety and the weird pressure to be perfect, even when no one’s asking us to be.* how Ar...2025-02-231h 03
Katie Lee's Top Secret Project PodcastWhere do you get your ideas from?Writers hate being asked where they get their ideas from, don’t they? Not me, though. If you ask me, I will tell you in precise and possibly quite dull detail where I get each of my ideas from.So, at the very strong risk no one gives even a slight hoot, I’m going to take this moment to give you the full recipe for the sausage.The Man In The WallMy mate Elham Ehsas His new film, There Will Come Soft RainsOur film: Your Hand Foun...2025-02-2109 min
Social Media Escape ClubDitching algorithms and seeking connection with Alex DobrenkoWe covered a lot on this nearly hour and a half chat, including, but certainly not limited to:Owning your work and backing it up.Why waiting to be "discovered" is a flawed.How email and direct outreach beat relying on social media algorithms.Focusing on conversations and connections instead of chasing numbers.https://botharetrue.substack.com/2025-02-121h 20
Social Media Escape ClubMarketing, good energy, small business sustainability and more with Sarah Faith GottesdienerSarah Faith Gottesdiener and I talked about building a sustainable business with an email list, rather than relying heavily on social media.Sustainable can mean a lot of things, but we found in our conversation that it means ease, calm, peace. Like sharing resources, and solving problems together.2025-01-1356 min
The Substack Success PodcastAuthentic Substack Growth: Two Under-the-Radar Success StoriesThis is a free preview of a paid episode. To hear more, visit www.substackwritersatwork.comFind out how the title of your Substack, building community, and tapping into the Substack network can lead to real, meaningful growth.Authentic Growth PDF toolkit below.I bring you my interview with (and case study of) two amazing Substack creators—and, I’m proud to say, clients—Seth Werkheiser and Cassidy Frost.They both found extraordinary success on Substack: * Seth grew from 541 to over 4000 subscribers in one year through experimenting with h...2024-12-1110 min
Social Media Escape ClubTalking offline community building with Joi KatskeeSocial media companies want you sitting on your couch consuming as many ads as possible. It feels like a leisurely activity, but really you’re working very hard to increase shareholder value for massive corporations.Sara Eckel wrote about this in ‘The People Who Don't Want You to Sleep,’“Social media companies don’t want you to go out and have fun with your friends—they want you to look at pictures of your friends having fun without you.”Eckel references the the book Stolen Focus: Why You Can't Pay Attention--And How to Think Deeply Again, in whic...2024-12-0232 min
Sparkle on Substack(Live)Socials, Substack and your SanityWell this was an ABSOLUTE treat. Seth and I have clocked each other’s Notes for a little while and I was delighted he was up for a chat about socials/ social media on Substack and all the rest.My top tip for you is to understand what you do in service to your readers by emailing them from Substack. Then the rest of the strategy of ‘being online’ for growth, personal development and fun can follow. Thank you Andy Adams, Jo Hutton, Diamond-Michael Scott, marine eyes, Cruda, and many others for tuning into my live v...2024-12-021h 01
Social Media Escape ClubColin Czerwinski sold most of his photo books at book fairsColin Czerwinski spent his own money making his first photo book and sold most of them by being in the right room.Being in the right room is an elusive destination for many creative people, mostly because we find it very easy to be in the wrong room on many occasions.Colin and I talked about our friends Diana Pappas and Tom Bland, who recently set up at a local art fair, and it didn’t go so well:“As soon as we walked in the door to the art fair, we realized we were...2024-11-2614 min
Social Media Escape ClubCody Cook-Parrott says “marketing is a creative practice”Hey! I spoke with Cody Cook-Parrott about NEWSLETTERS, so this video is packed with some ideas that you could use for your own projects:Segments!Using lead magnets!Creative bothering (Cody came up with that one during this interview)!FlodeskZapierCody’s Newsletter classSubstack’s RecommendationsSee How Teenage Wrist Promote Their Tour By Telling a StorySeth WerkheiserTeenage Wrist email (web version)“Marketing is a creative practice.”“Creative bothering”2024-11-0325 min
Now We KnowTeenage Mutant Ninja Turtles (1990)In honor of the upcoming release of Perpetual Teenager Seth Rogen's take on Leonardo, Michelangelo, Donatello and the rest, Kevin brings Chris the former #1 turtle movie to reassess. Is it totally tubular or a major bummer? And which of our heroes has more Cowabunga Attitude? Peel the shell open and see!2023-07-311h 27Now We KnowEarthbound (Mother 2)Following Kevin's completion of perhaps the most important video game of Chris' childhood, Earthbound for the Super Nintendo, the guys are joined by returning guest Seth Millstein and first-timer Sean Sterling to break down the all-time cult classic RPG. If you only know Ness from Super Smash Bros. it's time to get wise!2019-06-251h 19
Dumb & DumbestEpisode 78: Interview With Seth Werkheiser of Close MondaysWe are honored to have the chance to talk with Seth Werkheiser, the music industry impresario and tech genius behind Close Mondays! This is literally one of the BEST episodes we have ever done with some GREAT marketing info.
In his words: "Web, social, back end operations: it’s digital busy work. I do it, so you can focus on what you do best."
In lieu of the normal links we encourage you to check out his work here:
https://www.closemondays.com/
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Support this podcast: https://podcasters.spotify.com/pod/show...2019-01-0432 minNow We KnowProblem Child 2This time, Seth Millstein ― of Now We Know intro and outro theme fame ― joins Kevin and Chris for a revisiting of Problem Child 2, in which the entire plot hinges on John Ritter being the most undeniably sexually attractive man on Earth.2018-05-141h 11
As The Story GrowsJeremy Hunt of QohelethChapter 104: "God Is The Warmest Place To Hide" ...as read by Jeremy Hunt of Qoheleth
This podcast has afforded me the opportunity to become friends with folks that I listen to already. Sometimes my friends BECOME musicians I listen to. Jeremy Hunt has become such a great friend that I am more than honored and excited to introduce his new musical project Qoheleth. Jeremy, along with his drummer Mike Strickler and the "visual identity" position being filled by his cousin Caiden Withey are up to something unique and very special.
Jeremy tells me all about...2017-06-181h 23
As The Story GrowsJason Wisdom of Death Therapy ...again.Chapter 93: "The Podcast Before The Calm..." ...as read by Jason Wisdom of Death Therapy, formerly of Becoming The Archetype
(Recorded on Friday February 17th , 2017)
Hopefully this will be the last time we hear from Jason Wisdom for a while, AMIRITE? Totally kidding. One of my loveliest friends comes back for a third time to do a track by track of his new Death Therapy album "The Storm Before The Calm"...out on Solid State on Feb 24th, 2017. Pre-order here: http://flyt.it/DeathTherapy
Jason and I discuss everything from a man's walk with...2017-02-201h 34
As The Story GrowsJaci KVLTChapter 88: "The STING of freelance art" ...as read by Jaci KVLT
Jaci Raia and our buddy Seth Werkheiser joins the first chapter of 2017 for Jacis' story and some of the obligatory 2016 list stuff...but with a slight twist. Jaci is an art director, designer, author, MetalBandCampGiftClub logo creator, all around ass-kicker and she was awesome enough to come on and admit to a few hair bands and tell us a bit about what she does. Then the three of us give our top three releases on 2016 that we think might not be on a lot of lists...2017-01-021h 24
Urban AchieverSeth WerkheiserSeth Werkheiser (Buzzgrinder, Noisecreep, Skulltoaster, Workbench Podcast) knows what it means to hustle! He also knows what riding 70 miles on a bicycle feels like. Seth has been responsible for creating and curating a mighty mountain of content on the internet. He was also once the bass player in Pink Daffodils and sole member of a one man band. Seriously, look at all this work Seth has produced! Seth W - http://sethw.com/ Buzzgrinder - http://buzzgrinder.com/ Noisecreep - http://noisecreep.com/ The Bike Nerd - http://thebikenerd.com/ Skulltoaster - http://skulltoaster.com/ Novelty And Nonsense E-Mail...2015-04-181h 14
Build & LaunchEP11: I'll be your birth coachDo you have a bunch of projects that you've started, but not launched? This is the show where we build and launch something every 7 days.
In this episode Justin does a mid-week checkup with Adam to see how he's doing with his podcasting course.
Once you've promised the world that you're going to make something, that's when things get scary. Because now you have to make it. Most of us would rather create things in our cave and not launch, because that's safe. It's time for you to go public.
Community updates
...2015-02-1713 min
Build & LaunchEP11: I'll be your birth coachThis is the show where we build and launch something every 7 days. In this episode Justin does a mid-week checkup with Adam to see how he's doing with his podcasting course.Once you've promised the world that you're going to make something, that's when things get scary. Because now you have to make it. Most of us would rather create things in our cave and not launch, because that's safe. It's time for you to go public.Community updatesMarc Eglon built Letterlist.comRobert is launching Emails that Win on Feb 18.Seth Werkheiser has an awesome...2015-02-1713 min