Shows
Block by Block: A Show on Web3 Growth MarketingShad with Peter Abilla - Why Crypto Marketing Still Uses the Old PlaybooksSummaryShad from Rare Minds walks through how crypto marketing has changed and why most teams are still stuck in old playbooks. He explains the Giga Method as a way to connect Web2-style rigor with Web3-native mechanics, so campaigns are built on real incentives and game design, not just hype. Throughout the conversation he pushes on three pillars: smart mechanism design, serious distribution, and ongoing education for both founders and marketers. He also calls out how noisy the market has become, why pure attention metrics are a trap, and how the industry is shifting toward...
2025-11-2652 min