Shows
Punk CX: Customer Experience Insights with Adrian SwinscoeThe art and the science of listening - Interview with Zig Serafin, Brad Anderson and Isabelle Zdatny of QualtricsToday’s podcast is a three-parter and features interviews with Zig Serafin, Brad Anderson and Isabelle Zdatny that I conducted at Qualtrics’ recent X4 2025: The Experience Management Summit, which took place in Salt Lake City on March 18th-20th. Zig Serafin is the Chief Executive Officer of Qualtrics, Brad Anderson is the President of Products, UX and Engineering at Qualtrics, and Isabelle Zdatny is the Head of Thought Leadership at Qualtrics XM Institute. We talk about all of the latest developments at Qualtrics, including some of the big product announcements, many of the big challenges currently facing brands and a ne...2025-03-261h 03Punk CX: Customer Experience Insights with Adrian SwinscoeTesting and experimentation is everyone's problem - Interview with Shafqat Islam of OptimizelyToday’s podcast is with Shafqat Islam, President at Optimizely, who joins me to talk about a new research report they have just published called Tested to Perfection, experimentation, personalization, privacy and all things in between, including the key things that marketers should be doing more of to better engage their customers.
This interview follows on from my recent interview – There are five types of loyalty but only two are growing – Interview with Sara Richter of SAP Emarsys - and is number 534 in the series of interviews with authors and business leaders who are doing great things, provid...2025-03-1847 min
Social Pros Podcast[Bonus] How Marketers Can Build a Culture of Data and ExperimentationData-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. How did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, the CMO of Optimizely, joins this episode of Data-Driven Decisions to share how he’s leading Optimizely’s marketing team into building a culture of data and experimentation. Let the Data Do the Talking In this episode of Data-Driven Decisions, we dive deep into the world of marketing data, measurable targets, personalization and customer-centric marketing. Shafqat shares invaluable insi...2024-07-1636 min
Data-Driven DecisionsHow Marketers Can Build a Culture of Data and ExperimentationHow did this non-marketing but data-driven leader become a Chief Marketing Officer? Shafqat Islam, the CMO of Optimizely, may have had an unconventional introduction to marketing, but he brought a wealth of insights on the power of data to his role. Hear how he’s leading Optimizely’s marketing team into building a culture of data and experimentation. Let the Data Do the Talking In this episode of Data-Driven Decisions, we dive deep into the world of marketing data, measurable targets, personalization, and customer-centric marketing. Shafqat shares invaluable insights on how to approach pers...2024-07-1636 min
Standout Startup BrandsShafqat Islam, CMO of OptimizelyJoin Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit.Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights into brand investment strategies at different growth stages. He emphasizes the importance of community, thought leadership, and exceptional content.Find Shafqat Islam and learn more about Optimizely at:LinkedIn: Shafqat IslamWebsite: OptimizelyThanks for listening!2024-07-0343 min
The Business of MarketingShafqat Islam, CMO, Optimizely
In Episode 1 of the Business of Marketing podcast, Shafqat Islam, CMO of Optimizely, discusses transforming and optimizing digital marketing strategies. Hosted by Demand Exchange’s Chairman, Justin Cooke, at Advertising Week New York, they explore the core belief that content is central to marketing and the importance of digital experience as a product. Islam emphasizes testing everything in marketing, the strategic approach to demand generation, and the balance between brand and demand. Islam also touches on the integration of AI in generating content, underscoring Optimizely’s vision to create a unified operating system for marketing that streamlines and enhances the...2024-03-1324 min
Pipeline VisionariesPart 10: Top Marketing Leaders Share Their Most Uncuttable Budget ItemsEvery week on Pipeline Visionaries, we sit down with amazing marketing leaders to uncover the pipeline strategies that have been fundamental to their success. In each episode, we ask these guests which three areas of investment are most important to their marketing strategies. Tune into this special series to hear the budget items our CMO guests can’t live without!Find parts one, two, three, four, five, six, seven, eight and nineEpisode Timestamps: *(01:37): Grant Johnson, CMO at Billtrust*(04:22): Jessica Gilmartin, CMO at Calendly*(06:11): Megan McDonagh, CMO at Amperity...2024-03-1227 minPunk CX: Customer Experience Insights with Adrian SwinscoeCustomers don't want minimally viable anything. They just want quality - Interview with Debbie LevittToday’s interview is with Debbie Levitt, who is the CXO of Delta CX and the author of Customers Know You Suck. Debbie joins me today to talk about how we are in danger of over-indexing on failure and celebrating failure rather than trying to emulate what makes successful companies successful, how that is manifesting itself, why we talk about Apple and Amazon a lot but often don’t really emulate them, the relationship between failure, speed and quality and what customers actually care about.
This interview follows on from my recent interview – Personalization is pervasive but it’s n...2023-12-1749 minPunk CX: Customer Experience Insights with Adrian SwinscoePersonalization is pervasive but it's not personal - Interview with Shafqat IslamToday’s interview is with Shafqat Islam, Chief Marketing Officer at Optimizely, a digital experience platform software as a service provider. Shafqat joins me today to talk about their recently released Personalised to Personal report, why they think that personalization has officially reached its maximum maturity level, what’s standing in the way of marketers delivering a more personalised experience to customers and their position on marketers gathering zero-party data to further enhance/progress their personalisation efforts amongst some other things.
This interview follows on from my recent interview – Paul Weller, the Scots word ‘gallus’ and their relation t...2023-12-0649 minPipeline VisionariesScrappy, Out of Home Marketing Strategies for CMOsThis episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in new ways.In this episode, Shafqat shares his core company beliefs around marketing, the journey of cutting Optimizely’s budget to zero and starting over, and how he and his team are getting scrappy and going back to the drawing board to start afresh with their marketing strategies. Shafqat also gets transparent about what it’s been like to be a first time CMO and the...2023-08-2237 min
How I Made it in MarketingMarketing Leadership Lessons: Kill snakes, create the category, assume noble intent (podcast episode #61)The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results.I love a really good turn of phrase.Hey, as a writer, I’m a real sucker for words.So when I saw this phrase on a podcast guest application it grabbed my attention – “Kill snakes.”I gotta admit, that is not one I have heard before. So I went to the Google, and it s...2023-06-0155 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXImproving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, OptimizelyToday we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results.To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager at Optimizely.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketi...2023-02-1730 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXImproving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, OptimizelyToday we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results.To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager at Optimizely.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketi...2023-02-1730 min
Practical PivotsEntrepreneurial Expertise from CEOs and Founders Who Have Been There and Done ThatDavid Cancel of Drift, Peep Laja of Wynter, Chris Savage of Wistia, Niel Robertson of Influence.co, Stephen Lease of Goodr, Gary Swart, formerly of Upwork, Shafqat Islam of NewsCred, Sean Griffey of Industry Dive, Vaibhav Jain of Hublio, Rand Fishkin of Sparktoro, Jimmy Daly of Superpath, and Eric Remer of EverCommerce share wisdom of all sorts based on their experiences as founders and CEOs.2022-06-3039 min
Wolfgang Wee UncutArman Surizehi | Youtube-suksessen, Shafqat, Balutsjistan, Forhold til Alkohol, Islam, Religion, Viagra, Kokain, Mål og Ambisjoner, Coronasmittet, Herman Flesvig vs BritzWolfgang Wee Uncut #83: Arman Surizehi er komiker, stuntreporter og skuespiller. I denne podcasten snakker vi om: Youtube-suksessen, Shafqat, Balutsjistan, Forhold til Alkohol, Islam, Religion, Viagra, Kokain, Mål og Ambisjoner, Coronasmittet, Herman Flesvig vs Britz. #thearmanshow #shafqat #armanshow #wolfgangweeuncut Hør Wolfgang Wee Uncut i SpotifyHør Wolfgang Wee Uncut i Apple PodcastSe Wolfgang Wee Uncut på YoutubeUkentlig Nyhetsbrev (påmelding her)HjemmesideInstagramFacebookTwitter See acast.com/privacy for privacy and opt-o...2020-11-272h 08
Marketing TrendsSiriusDecisions Recap Part 1 (CEO Mixdown)5 Key Takeaways: The Marketing Trends team sat down with some CEOs at the SiriusDecisions B2B Marketing Summit 2019, and have compiled the highlights on this episode. Our top 5 takeaways from these conversations: - The best content is that which you are uniquely positioned to create. "We challenge our brands to dig deep to figure out what is the one thing you can do that no one else can? If you go swimming in the sea of sameness, bad things will happen." - With a general transition toward subscriptions, focusing on new business is not as relevant anymore...2019-06-2834 min
B2B NationShafqat Islam: How to Make Brand Storytelling Customer-CentricShafqat Islam, the Co-Founder and CEO of NewsCred, was a recent guest on B2B Nation. In this episode, we discussed brand storytelling, how marketers can use data to drive business results with content, how brand storytelling is customer centric, and more!2016-09-2219 min