Shows
Corner Your MarketE093 - Six Digital Marketing Myths Killing Your ROIIn this episode, we tackle six persistent myths that continue to trip up business owners and marketers. First, we explore why SEO is not a one-time project but an ongoing process that requires consistent updates and fresh content. Next, we break down the misconception that simply spending more on Google Ads guarantees more leads—precision targeting is what drives performance. We also challenge the belief that a good-looking website automatically performs well, emphasizing the importance of conversions and usability. From there, we revisit the myth that email marketing is “dead” and reveal why it still...
2025-09-1125 minCorner Your MarketE092 - Building Authority: Books as Marketing GoldIn this episode I sit down with Jen Foster, a Wall Street Journal and USA Today bestselling author, to explore the transformative power of publishing a book as a marketing strategy. Foster, founder of Elite Online Publishing, reveals how professionals can leverage existing content like blog posts and presentations to create impactful books that establish thought leadership and drive business growth.The conversation delves into the practical aspects of book creation, highlighting innovative techniques such as using transcription tools like Otter.ai to convert spoken content into manuscripts. Foster emphasizes the importance of having a clear purpose...
2025-08-1431 min
Elite Expert Insider PodcastWhat's Really Working in Digital Marketing Today with Shailesh GhimireIn this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry. Together, they explore the complexities of building a strong online presence for small businesses, the pros and cons of platforms like Wix, Squarespace, and WordPress, and why staying updated on design trends and website functionality is crucial for keeping your brand competitive. They also discuss the rise of...
2025-07-1429 minCorner Your MarketE091 - Behold the Power of AI Augmented VideosVideo has always been a powerful storytelling tool. It connects emotionally, captures attention, and communicates complex messages with clarity. But now, imagine amplifying that power by combining it with AI. When AI meets video, it becomes a scalable, personalized, and highly engaging media vehicle that can elevate your marketing in ways we’ve never seen before.That’s the topic of today’s conversation: AI-augmented video production—how it works, what it enables, and why it’s a game-changer for business owners and marketers alike.To explore this innovative space, I’ve invited Brian Randall, co-founder o...
2025-06-2537 minCorner Your MarketE090 - Surviving AIO: Can Organic Traffic Compete?Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scroll down or click through to websites. This has major implications for sites that rely on informational and long-tail keyword traffic.Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expect...
2025-06-0426 minCorner Your MarketE089 - Leveraging Programmatic Advertising with Jessica Chase Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank. Lower entry costs and smarter targeting tools have leveled the playing field—and in this episode, I’m chatting with Jessica Chase, Co-Founder and CEO of Above the Fold, a digital ad agency that lives and breathes programmatic. Jessica unpacks the nuts and bolts of programmatic advertising—what it is, how it functions, and why it matters for small...
2025-03-2733 minCorner Your MarketE088 - Legal Ramifications of AI with Attorney Alexis NelsonLet’s dive into the legal side of creating content with AI. If you’re using generative tools like ChatGPT, MidJourney, Canva, or anything similar to produce images, videos, or written content, it’s essential to understand how intellectual property laws come into play—and to ensure you're staying compliant. Your prompts may be original, but the outputs generated by these tools might not be, and that can raise serious legal concerns down the road.To help us unpack this, I’ve invited Alexis Nelson—an expert in patent and intellectual property law—to break down what content creato...
2025-03-1829 minCorner Your MarketE087 - Answers to Common Digital Marketing QuestionsAre you grappling with digital marketing challenges? In this episode, I tackle some of the most pressing questions that small businesses face in today's online landscape. Not only that, this episode is also designed to provide you with actionable insights and strategies to elevate your digital presence.One of the key areas we explore is how to improve your website's search engine rankings. I share proven techniques that go beyond basic SEO, offering a comprehensive approach to boost your visibility in search results. Additionally, I delve into the crucial topic of measuring digital marketing success, providing you...
2024-10-3126 minCorner Your MarketE086 - Successful Digital Marketing Strategies for Vet ClinicsIn this episode, I outline highly effective digital marketing strategies for veterinary clinics. I begin by highlighting the importance of a well-designed, user-friendly website, which serves as the cornerstone of a clinic's online presence, providing essential information for both potential and existing clients.I then explore the roles of SEO, content marketing, and blogging in enhancing visibility and authority. By creating engaging content that addresses pet owners' concerns, clinics can improve their search engine rankings and establish themselves as trusted experts, ultimately driving more foot traffic.Lastly, I discuss the significance of managing online reviews...
2024-10-1726 minCorner Your MarketE085 - Proven Digital Marketing Strategies for Law FirmsThis episode explores key digital marketing tactics for law firms to boost their online visibility and attract more clients:SEO for Lawyers: We dive into effective search engine optimization strategies tailored for law firms, including keyword research, content optimization, and local SEO techniques to improve organic search rankings. Learn how to create high-quality, relevant content that addresses potential clients' legal questions and concerns.PPC Advertising with Google Ads: Discover tips for running successful pay-per-click campaigns to generate immediate results. We discuss keyword selection, ad copy best practices, and landing page optimization...
2024-10-0330 minCorner Your MarketEpisode 084 - Mastering Paid Search (PPC) for Law Firms with Mat NelsonIn this episode, I chat with Mathew Nelson, a seasoned Paid Media Strategist with 15+ years of Google Ads expertise. Mat has successfully managed millions in ad spend across diverse industries, including e-commerce, automotive, home services, and legal.Mat provides valuable insights into PPC strategies specifically tailored for law firms, discussing both the opportunities and challenges. His approach focuses on building a solid strategy and adjusting tactics to suit each firm's unique needs and local market. Through continuous innovation and data-driven decisions, Mat ensures his campaigns deliver impactful results.If your law firm is looking to...
2024-09-1938 minCorner Your MarketE83 - Measuring Podcast Advertising with Amelia CoomberIn this episode, I talk to Amelia Coomber, a software engineer turned growth marketer with a 6-year track record of building and leading performance marketing teams for both high-growth DTC brands and B2B SaaS startups. Today we’ll talk about measuring the success of your podcast advertising. Over the past five years, the podcasting industry has experienced remarkable growth, with approximately 3.2 million active podcasts and over 200 million episodes available as of 2024. The audience has expanded significantly, with around 47% of Americans aged 12 and over reporting monthly listenership, reflecting a recovery from a slight decline in 2022. Addi...
2024-09-0528 minCorner Your MarketE082 - Digital Marketing for Manufacturing CompaniesIn today's digital-first business landscape, small manufacturers face unique challenges and opportunities when marketing to large corporations. The right digital marketing strategy can level the playing field, allowing smaller players to compete effectively with industry giants. By leveraging the power of online platforms and targeted digital tactics, small manufacturers can showcase their expertise, build credibility, and forge valuable connections with decision-makers in large corporations.In this episode I present seven essential digital marketing strategies that can help small manufacturers improve their online visibility, engage potential clients, and drive growth in a competitive B2B marketplace.
2024-08-2216 minCorner Your MarketE081- Overcoming Marketing ChallengesIn this episode, I discuss the most common digital marketing challenges faced by small business owners. I share my insights and offer actionable solutions to help navigate this complex landscape. Many entrepreneurs and small business owners struggle with limited budgets, which can hinder their marketing efforts. We discuss cost-effective strategies that maximize impact without breaking the bank, emphasizing the importance of prioritizing marketing initiatives that yield the highest returns.Another critical issue is the absence of a structured marketing plan. We highlight the necessity of developing a comprehensive strategy that aligns with business goals and r...
2024-08-0919 minCorner Your MarketE080 - Telling Your Brands Story with Sarah JohnsonI talked to Sarah Johnson, about telling your brands story using digital marketing. We discuss a wide range of digital marketing topics such as website design, brand story, use of AI for digital marketing. Sarah is co-founder and co-owner of Jambo Jon, a website development agency dedicated to supporting advanced entrepreneurs and growing businesses who deserve a web development team that helps them share their message, gain new customers, and uplift their community.You can connect with Sarah through her company site at jambojon.com/sarah-johnson-company-bio/ or on LinkedIn: https://www.linkedin.com/company/jambojon/
2024-07-2533 minCorner Your MarketE079 - Choosing the Right Website BuilderIn the ever-evolving digital landscape, having a robust and visually appealing website is essential for any business seeking to establish a strong online presence. However, with a myriad of website builder platforms available, such as WordPress, Wix, Squarespace, Webflow, and Drupal, among others, the process of selecting the right one can be overwhelming.This episode provides a comprehensive guide to help you navigate the website builder landscape with confidence. We'll begin with a high-level overview, offering a broad understanding of the various platforms and their unique features. From there, we'll delve into a detailed comparison of design...
2024-06-2727 minCorner Your MarketE078 Top Five Web Design Mistakes to AvoidIn today's digital age, a well-designed website is a crucial asset for any business. However, embarking on a website redesign can be a daunting task, fraught with potential pitfalls. From a lack of clear goals and strategy to overlooking crucial elements like user experience (UX), content, SEO, and mobile responsiveness, the path to a successful redesign is riddled with challenges.This episode delves into the key considerations businesses must prioritize when hiring a digital agency for their website redesign. We'll explore the importance of setting realistic timelines, meticulous planning, and rigorous testing and quality assurance. By addressing...
2024-06-2021 minCorner Your MarketE077 How to Choose a Digital Marketing AgencyIn the crowded digital marketing landscape, selecting the ideal digital marketing vendor or partner can be a challenging endeavor. Digital Marketing Agencies often bombard you with jargon, acronyms, and buzzwords, making it difficult to discern substance from fluff. In this episode I explain how you can take a strategic approach and cut through the clutter to make an informed decision that aligns with your business goals.I’ll explain the following:Why it's crucial to understand the range of services offered, It’s vital to evaluate an agency's expertise and track record, The importance of of assessi...
2024-06-0627 minCorner Your MarketE076 High Impact but Low Effort Tips to Boost Your Digital MarketingRunning a business is time consuming and digital marketing isn’t always the first thing on your list. But you know you have to do it. In this episode, I want to help you out and provide you with a set of high impact but relatively low effort set of tips to supercharge your digital marketing. I will review 15 actionable tips to help small business owners like you improve your digital marketing efforts.I will discuss the importance of proper keyword research, and how you can easily improve your SEO through plugins and a SEO checkup. I’ll al...
2024-05-2324 minCorner Your MarketE075 - Don't Underestimate Email MarketingAccording to Data and Marketing Association - UK, the average ROI for email marketing is $42 for every $1 spent, which translates to an impressive 4,200% ROI. So, if you are not using email marketing you might be losing out. In this episode, I will discuss:Reasons why email marketing worksTypes of marketing campaigns Examples of Successful campaigns by known brandsHow can a small business like yours can take advantage of email marketing?If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To...
2024-05-1627 minCorner Your MarketE074 - Why Backlinks No Longer Matter for SEOJohn Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, recently said the total number of backlinks doesn’t matter. This is big news for a number of reasons since backlinks have been a cornerstone of Google search algorithm for many years. The quest for backlinks has always been an important part of SEO, but recently I personally have noticed its importance declining.In this episode, we’ll get to the bottom of this and answer some fundamental questions whether you still need to go over backlinks or not and what a robust SEO...
2024-05-0927 minCorner Your MarketE073 - Helping Children with DisabilitiesIn this episode we take a break from our normal digital marketing related topics and talk about helping children with disabilities fund their education. I talk to Ronnie Daniels, the executive director at Children First Education Fund. CFEF is an organization that awards scholarships to students with disabilities. We go in depth about how this program works and how you (if you’re a Utah resident) might be able to help. My guest Ronnie Daniel has an accomplished career in the nonprofit sector. He began his nonprofit career working for the Boy Scouts of America for 16 years in...
2024-05-0227 minCorner Your MarketE072 - How Domain Authority Impacts SEODomain authority (DA) is a search engine ranking factor that predicts how well a website will rank on search engine result pages (SERPs). It's a metric developed by Moz that ranks websites on a scale of 1 to 100, with higher scores indicating a greater ability to rank well in search engines. Domain Authority (DA) is a crucial metric in the world of digital marketing. In this episode I explore why DA matters and the five effective ways a company can improve their domain authority.If you’re a small business owner, a marketing manager at a co...
2024-04-2526 minCorner Your MarketE071: Master the Art of Sales with Jason JenkinsIf you do your marketing well, you will get plenty of brand recognition and inbound leads. But that is not where it ends.Then it’s up to your sales team or staff to close those deals. That is why every business owner, sales person and staff on your team need to master the art of sales. Sales get a bad rap because we’ve all experienced bad sales people - but that doesn’t mean its a bad thing. In this episode I talk to Jason Jenkins, a master sales trainer and coach about what it takes t...
2024-04-1833 minCorner Your MarketE070 - Using AI in Digital MarketingAccording to Martech, in the U.S Google, Facebook, and Amazon collectively captured just under 70% of all digital ad dollars spent in 2019. Today these platforms use AI in many aspects of ad delivery in order to maximize impact. In this episode I discuss how AI is already transforming digital marketing platforms from Google and Facebook. I'll go in depth giving you a behind the scenes look at the different features in those systems that can help you boost the return on your marketing dollars. I will also cover the different aspects of using AI for digital marketing. T...
2024-04-1131 minCorner Your MarketE069 - A Short Primer on AI EssentialsAI is in the news, everyone is talking about it. But many are still wondering what it is, how it works and why it might be relevant in their work.In this episode I want to discuss the following:Definition and different types of AI (narrow/specialized AI vs general AI)Brief history and evolution of AICurrent state and key AI technologies (machine learning, deep learning, natural language processing, computer vision, etc.)AI Systems that we are currently in usePotential benefits and challenges/risks of AIIf you’re a small business ow...
2024-04-0430 minCorner Your MarketE068 - Everything You Ever Wanted to Know About Influencer Marketing with Katya AllisonIn this episode I talk to Katya Allison about Influencer Marketing. Katya is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager.According to a Forbes article, more than 50 million people around the world consider themselves to be influencers or creators. Influencers are people who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. ...
2024-03-2838 minCorner Your MarketE067 - Seven Game-Changing Digital Marketing Tactics for Dental Offices - Part 3Over these past installments I’ve been focusing on a digital marketing education series for dental practices. I have covered the core tactics and best practices for dentists looking to succeed online. I cover the seven essential digital marketing tactics for any dental practice to succeed online. This series is intended to help dental practices with their digital marketing. In an increasingly competitive marketplace, establishing a strong digital presence is no longer optional - it is imperative for reaching and converting potential patients. It’s also true that there is a lot of confusion and conflicting information aroun...
2024-03-2126 minCorner Your MarketE066 - Seven Game-Changing Digital Marketing Tactics for Dental Offices - Part 2This is a three-part series covering the seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a dental practice to be confused about what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will clear the air and present the seven game changing digital marketing tactics that will help any dentist grow their practice. This is the second episode in...
2024-03-1426 minCorner Your MarketE065 - Seven Game-Changing Digital Marketing Tactics for Dental Offices - Part 1This is a three-part series covering seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air with the seven game changing digital marketing tactics. Once you listen to this series you can be sure to be on the right track when it comes to marketing your practice. Thi...
2024-03-0726 minCorner Your MarketE064 - When Do You Hire a Business Consultant?We focus on digital marketing on this podcast but many many small business owners face a host of issues running their business. As my old mentor once told me - increased sales solves all problems - that isn’t always the case. This is because a business can face operational hiccups, leadership conflicts, staff morale issues among others. In this episode I talk with Shawn Richards, a business consultant with over 30 years of experience working with small businesses. In more recent years, Shawn has found tremendous passion in helping business leaders reclaim their entrepreneurial dreams! We d...
2024-02-2932 minCorner Your MarketE063 - Top Seven Digital Marketing Tactics For Vet Clinics - Part 3Over these past installments, I’ve been focusing on a digital marketing education series for veterinary clinics. I have covered the core tactics and best practices for veterinary clinics looking to succeed online. I cover the top seven digital marketing tactics for veterinary practices. This series is intended to help veterinary practices with their digital marketing. In an increasingly competitive marketplace, establishing a strong digital presence is no longer optional - it is imperative for reaching and converting potential patients. It’s also true that there is a lot of confusion and conflicting information around what works, and w...
2024-02-2224 minCorner Your MarketE062 - Top Seven Digital Marketing Tactics For Vet Clinics - Part 2This is a three-part series covering the top seven digital marketing tactics for vet clinics. This series is intended to help veterinarian practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a vet practice to be confused about what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will clear the air and present the top seven digital marketing tactics that will help any vet clinic grow their practice. This is the second episode in the...
2024-02-1521 min
Let's Talk MarketingTransforming Marketing With Digital Innovation with Shailesh Ghimire of New Wine DigitalOn this episode, Katya Allison talks with Shailesh Ghimire, VP of Client Strategy at New Wine Digital about the impact of digital marketing. Shailesh shares his career journey, stressing the need for problem-solving in all areas.Key Takeaways:(03:19) Shailesh's move from engineering to marketing. (06:04) Handling client challenges. (14:29) Using LinkedIn and Twitter for growth. (19:25) Strategies for B2C and B2B marketing. (27:09) Podcasts in marketing. (34:04) Learning from affiliate marketing. Resources Mentioned:
2024-02-1339 minCorner Your MarketE061 - Top Seven Digital Marketing Tips for Vet Clinics - Part 1This is a three-part series covering the top seven digital marketing tactics for veterinary clinics. This series is intended to help veterinary practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air with the seven fundamental digital marketing tactics. Once you listen to this series you can be sure to be on the right track when it comes to marketing your practice. This is...
2024-02-0832 minCorner Your MarketE060 - Ten Email Marketing Do’s and Don’tsIn this episode I will go over the ten email marketing do’s and don’ts to get the most out of your email marketing campaignsEmail marketing provides businesses and organizations a powerful opportunity to cost-effectively reach their target audiences and ultimately drive revenue. Whether through personalized messaging or real-time data collection, email marketing enables brands to tailor content specifically to customer needs and interests and drive high engagement.With email offering such a multifaceted toolset for affordably building awareness and relationships, it remains an essential component of a comprehensive digital marketing plan.Her...
2024-02-0132 minCorner Your MarketE059 - Seven Essential Digital Marketing Tactics for Law Firms - Part 3This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air and the seven fundamental digital marketing tactics. This is the third and final episode in a three-part series. In this episode, I will go over the following:Social - Social media marketing allows law...
2024-01-2528 minCorner Your MarketE058 - Seven Essential Digital Marketing Tactics for Law Firms - Part 2This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air and the seven fundamental digital marketing tactics. This is the second episode in the series and in this episode, I will go over the following:SEO/ Content Marketing - SEO is critical for law fi...
2024-01-1823 minCorner Your MarketE057 - Seven Essential Digital Marketing Tactics for Law Firms - Part 1This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air and the seven fundamental digital marketing tactics. This is the first episode and I will go over the following:Your Firm's Website - Why having a professional website that is mobile-friendly, easy to navi...
2024-01-1131 minCorner Your MarketE056 - Win in the New Year by Telling Your Brands Story with Amy KendallTelling your company’s story can be powerful but not too many business owners and entrepreneurs know how to do it. While at first, it may seem not related to digital marketing, when you take a closer look it can be the foundation of a strong digital marketing strategy. In this episode, I talk to Amy Kendall from Hello Story and how she helps small businesses tell their story. Amy Kendall is fascinated by the art and science of telling a good story and finding the right words to connect businesses with their customers. As a StoryBrand Cer...
2024-01-0433 minCorner Your MarketE055 - Five Lessons From My Podcasting JourneyWith the saturation in text-based content (blogs), some industry experts are recommending starting podcasts as a way to stand out. If that is you and you’re thinking about starting a podcast in 2024 here are the five lessons I’ve learned in my short podcasting journey. In this episode, you can learn why I decided to start a podcast. The five things I’ve learned along the way and what is next. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To s...
2023-12-2827 minCorner Your MarketE054 - Up Close and Personal With Google’s Search ConsoleUnderstanding your website's visibility and engagement should be a top priority, and Google Search Console provides invaluable insights to help guide your strategy. By leveraging the powerful metrics and reports Search Console offers, you can unlock meaningful data to optimize content, diagnose technical issues, monitor website health, and boost performance.I invite you to join me in an in-depth tour of this often underutilized free solution from Google. For site owners serious about elevating their SEO success, Search Console acts as a control hub, shining light on exactly how Google bots crawl, index, and evaluate your online...
2023-12-2124 minCorner Your MarketE053 - How to Be Memorable with Ty EricksonIn this episode, I talk to Ty Erickson, owner of Private Label Chocolate. Ty’s company makes branded chocolate to help your business stand out. Their tagline is “Be Memorable” by giving your clients, customers, or partners a branded chocolate. The high quality and taste of the chocolate mean they’ll walk away always remembering your brand. Today Ty shares his experience growing the business using digital marketing and networking. We also talk about the trends that business owners need to take advantage of as well as techniques they can use with branded chocolate to make their business...
2023-12-1433 minCorner Your MarketE052 - GA4 Metrics You Need to UnderstandIn this episode, I will review the metrics that matter most in GA4, Google's revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth.I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer connection points. Next, we'll discuss engagement secrets measured by engagement rates indicating content quality. Monetization comes to light through enhanced revenue tracking capabilities showing paths to profitability. Then we humanize data sifting user metrics by talking about user-centric and content metrics.I’m thrille...
2023-12-0725 minCorner Your MarketE051 - Revisiting the Fifteen High Impact Digital Marketing Tips for 2023 - Part 2Welcome back! This is the podcast episode that has become the SECOND most downloaded of 2023. When we originally released this episode in January, it was part two of our 15 digital marketing tips for the year ahead. Little did we know it would take off to become one of the most popular downloads this year!In part one, we covered foundational tips like optimizing your website and SEO. Here in part two, we dive into more advanced strategies requiring creativity and innovation on your part, including:- Crafting viral content that spreads ...
2023-11-3022 minCorner Your MarketE050 - Revisiting the Fifteen High Impact Digital Marketing Tips for 2023 - Part 1Welcome to the future! You're listening to the most downloaded podcast episode of 2023. When this episode was originally released in January, we provided 15 digital marketing tips to help your business thrive in the new year. Little did we know this episode would take off and become the #1 download this year! In this first half of the two-part series, we covered essential foundational tips that can immediately impact your business's growth. Topics included:- Optimizing your website for conversions - Leveraging SEO for organic visibility - Building your email list and...
2023-11-1622 minCorner Your MarketE049 - Reviewing Googles 2023 Search Algorithm UpdatesGoogle makes frequent updates to its search algorithm for a number of reasons. These updates are designed to improve the quality of search results by ranking high-quality content that is relevant to the user's query. Google makes hundreds of algorithm changes each year, but these are the major updates that have been announced publicly.In this episode, I will talk about:The 7 Major updates of the past 12 monthsThe impact of these updates on business websitesWhat kind of updates can you expect in 2024There are a number of places where you can go to learn about...
2023-11-0930 minCorner Your MarketE048 - Increasing Sales Through Affiliate MarketingAffiliate marketing is a performance-based marketing strategy where businesses partner with individuals (affiliates) to promote their products or services. Affiliates earn a commission on each sale they generate, and businesses only pay when they make a sale.The global affiliate marketing market is expected to reach $125 billion by 2025. 81% of businesses use affiliate marketing, and 84% of publishers say affiliate marketing is an important part of their monetization strategy.In this episode, I will discuss:What is affiliate marketing and how does it work?The benefits of affiliate marketing for small businessesHow to get started with...
2023-11-0230 minCorner Your MarketE047 - Marketing Automation: The Forerunner to Marketing AIIn this episode I walk you through everything you need to know about Marketing Automation and how to implement it for your business. Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, improve customer engagement, and increase sales. It involves using software tools to automate repetitive marketing tasks such as email campaigns, social media management, lead scoring, and segmentation.Marketing automation can bring a wealth of benefits to businesses including:Efficiency: Marketing automation can help streamline your marketing efforts and make your department more efficient. You can potentially reduce s...
2023-10-2631 minCorner Your MarketE046 - eCommerce Stores Built to LastAre you a business owner searching for the right ecommerce platform? Don’t start your online store without listening to this episode first!We’re exploring Woocommerce - the free WordPress plugin used by over 6 million websites. Discover the powerful features this customizable platform offers and how it stacks up against Shopify for small businesses.In this action-packed episode, you’ll learn:The PROs of leveraging Woocommerce’s free tools to sell onlineThe CONs to watch out for with setup, security, and scalingHow Woocommerce empowers product reviews and customer engagementWhether Woocommerce is the best fit for...
2023-10-1928 minCorner Your MarketE045 - Follow the Calls and Boost Marketing ResultsCall tracking allows marketers to attribute phone calls to specific digital marketing campaigns using unique phone numbers and analytics. It provides data to optimize ad spend toward high-converting platforms. Studies show call tracking lifts conversions 15-30%. Benefits also include connecting offline conversions to earlier online interactions through lead matching and tracking pixels. Call analytics enhances the customer experience by uncovering service pain points to improve support.Challenges include privacy concerns, requiring compliance and data security. Many users also face integration issues syncing call data across marketing stacks. Educating customers on features like dynamic number insertion a...
2023-10-1232 minCorner Your MarketE044: The Digital Marketing Playbook with Marty McDonaldIn this episode, I talk to Marty McDonald - a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. Marty shares his knowledge on all of these topics and what companies and marketers need to be doing to keep their brands ahead of the competition.With a very rich business development background, Marty also goes into Account Based Marketing and how...
2023-10-0535 minCorner Your MarketE043 - Let’s E-E-A-T for Google RankingsE-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics:What is E-E-A-T?Is E-E-A-T going to guarantee rankings?How do I create content so it is viewed favorably in teh E-E-A-T? How do businesses take advantage of E-E-A-T?Remember that E-E-A-T is not an algorithm or update but a principle used by Google to evaluate the quality of w...
2023-09-2826 minCorner Your MarketE042 - Four Common Digital Marketing QuestionsThis episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing:Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build relationships with customers.Q2 How can I improve my website’s search engine rankings? I’ll talk about search engine optimization (SEO) and how businesses can optimize their website to rank higher in search engine results pages.Q3 How can I measure...
2023-09-2130 minCorner Your MarketE041 - Talking Shop with Charlie GurtlerDigital marketing is essential for small businesses today, but it can also be overwhelming. In this episode, I talk to Charlie Gurtler, co-founder of Big Tuna, a digital marketing company serving small business owners across the country. We'll discuss some of the biggest challenges small businesses face when it comes to digital marketing and provide tips and advice for overcoming them. We’ll also discuss the ROI of digital marketing and the common pitfalls of digital marketing. Charlie also has some great insights on effective website design and answers the big question of whether or not SEO works. T...
2023-09-1436 minCorner Your MarketE040 - Leveraging Influencer MarketingInfluencer marketing can be a very effective way to promote your company’s products and services. It might be able to help you reach a new audience and tap into an audience that is loyal, authentic, and aligned with your brand. In this episode, I discuss details of influencer marketing, and how a company like yours might be able to use influencer marketing to further its overall business objectives.In this episode, I cover: What is an influencer Who are micro-influencersWhy you might want to use influencer marketingListen all the way through for the Top 5 and/or 6...
2023-09-0731 minCorner Your MarketE039 - Seven Reasons to Outsource Digital MarketingLet's face it, digital marketing is too important for you to try and master yourself. You already have too much on your plate to run your business and get your marketing going. In this episode, I will talk about 7 good reasons why you should not try to do all your digital marketing yourself as a business owner:It's incredibly time-consumingThere's a steep learning curve You'll spread yourself too thin Important tools and tech will be missing Your content creation will suffer You won't have objective expertise Measuring ROI becomes difficult Tune into this episode so it's clear to you...
2023-08-3129 minCorner Your MarketE038 - Lets Be Real Threads DeadThreads, Meta's newest social media contender, added 100 million users in just 5 days. Impressive? Sure. Sustainable? Not so much. Tune into my latest podcast episode as I break down the 5 forces that will eventually kill Threads:Lack of clear purposeForced adoptionBrands/influencers vs. real peopleThe market is not asking for itDoesn’t address Twitter's core issuesI'll also discuss the red-hot new social network that is taking teens by storm and is poised to become the next big thing. If you want to stay on top of the latest social media trends, consumer behavior shifts, and platform contenders, yo...
2023-08-2432 minCorner Your MarketUnderstanding Human Behavior for MarketingIn this episode, I talk to Jonathan Pathuis, from Cast and Hue. We discuss the concept of jobs-to-be-done and why understanding human behavior and the way they choose to 'hire' a product or service is fundamental to good marketing. In our conversation, we touch on:How understanding the functional, emotional and social needs of audiences helps get to the "why" behind your product and how to leverage that.Understanding the four forces that impact change (or choice) which includesPush of old solutionPull of new solutionAnxiety of switchingHabits causing inertiaTune in and learn the different ways you...
2023-08-1735 min
The Speaker Lab PodcastHow to Maximize Your Time to Build a Speaking Career You Love w/ Shailesh Ghimire [Student Highlight]Many speakers lean gradually into speaking. Still others stumble upon it unexpectedly. And still others find their passion and talent early on in life with the help of formative family members–like Shailesh Ghimire. Shailesh is our latest Student Highlight guest on The Speaker Lab podcast, and he shares his story on episode 459 with Maryalice Goldsmith, our director of student success. Today, Shailesh is a speaker, podcaster, and marketing expert with a background in physics. But years ago, he was a fourth grader preparing and delivering presentations for his dad, who loved and respected the fields of public speaking an...
2023-08-1544 minCorner Your MarketBuilding an Audience Using Digital MarketingIn this episode, I talk to Scott Steele, a real estate agent who has built an audience on YouTube through educational content. He has created over 100 videos in one year and has been adding value to his audience through his channel. He shares his content creation strategy, his approach to promoting his content, and his thought process in selecting the right channels for his content. He is a big believer in just going out and creating content. So, that can be very inspiring for those who are overthinking their digital strategy and content. Scott also shares how he stays...
2023-08-0334 minCorner Your MarketGet to Know GA4: The Latest GA IncarnationGA4 is a newer and more advanced platform than UA. It offers a number of advantages over UA, including a different data model, a wider range of reports, and better integrations with other Google products. However, GA4 is also more complex than UA, so it may take some time to get used to it. In this episode, I want to help you become better acquainted with this new platform. I will review the following:How is GA4 different from UA?What are the new metrics in GA4?The main benefits of GA4 vs. UATune in and...
2023-07-2727 minCorner Your MarketSecrets to SEO on AmazonAmazon is huge - with over 30,000 Amazon storefronts and millions of products - it can be challenging to get your listing to show up on searches. In this episode we discuss what you can do as a business to optimize your product listing and your storefront - so you appear on searches and increase your business. I will cover the following:What is SEO on AmazonHow is it done - the fundamentals of doing SEO on AmazonHow different is it compared to SEO on GoogleDoes it require special skillsYou’ve done the hard work of setting up...
2023-07-2028 minCorner Your MarketCookieless User Tracking and Web AnalyticsCookies are small text files that are stored on a user's computer when they visit a website. These files can be used to track users across websites and apps and to collect information about their browsing habits. There is a push towards a cookieless world - and not by those who hate it but by those who need the data but want to protect your privacy. In this episode, I discuss:What is cookieless tracking?How does it work?Is it good/bad?What impact will it have on marketing data?Overall, cookieless tracking is a promising...
2023-07-1327 min
Be Memorable PodcastMeasuring Digital Marketing Strategies That Align with Your Business GoalsShailesh Ghimire with New Wine digital shared with us why your digital marketing needs to be results driven and how to align it with your business goals.
Connect with Shailesh: https://www.linkedin.com/in/digital-marketing-shailesh
2023-07-0750 minCorner Your Market2023 Halftime Adjustments for Digital MarketingWe are at the halfway mark of 2023. It's a good time to assess the year so far and also make halftime adjustments for the second half of the year. In this episode, I discuss digital marketing adjustments you can make for the next six months (and beyond). I won’t just leave you hanging either, I will also provide practical solutions that can significantly improve your marketing. In a nutshell here are the main items you need to consider as you make adjustments to your marketing:Determine How Well You Are Measuring PerformanceNot Overlooking Mobile OptimizationEvaluating and...
2023-07-0630 minCorner Your MarketSEO Love: Why Google Adores WordPressGoogle doesn't specifically "love" WordPress as a platform for SEO, but WordPress has certain characteristics that make it a popular choice for search engine optimization (SEO) purposes. In this episode, I go over the reasons why Google has an attraction to websites built on WordPress. Specifically, we will discuss: The main reasons Google loves WordPress when it comes to SEO.Which other CMSs seem to fair well when it comes to SEO.What should you do if you don’t use WordPress?While WordPress is indeed a popular choice for SEO, it's important to note that SEO suc...
2023-06-2928 minCorner Your MarketRunning Video Ads on YouTubeThere are more than 114 million active YouTube channels, with over 10,000 partners using Content ID – which includes broadcasters, movie studios, record labels, and more.YouTube has approximately 122 million daily active users, based all over the world. It turns out you don’t need to break the bank to get your business in front of all these eyeballs.In this episode, I will provide a step-by-step guide on setting up and running your video ads on YouTube. I’ll also discuss the different video ad formats, and bidding strategies and review the important elements like calls to action, landing pages...
2023-06-2230 minCorner Your MarketFive Important Considerations When Hiring a PPC AgencyFollowing up on the discussion on factors you need to consider when selecting a SEO agency, in this episode, we will discuss five essential considerations when deciding to hire a PPC agency. PPC can be an important part of your digital marketing strategy, and if you’re considering having an agency do this - I provide a very useful guide by covering the following:Address the main misconceptions about PPCReasons why you might want to outsource your PPCThe six considerations when hiring a PPC agencyExpertise and ExperienceTransparency and ReportingCustomized StrategyAnalytics and Tracking Communication and CollaborationHiring the right...
2023-06-1529 minCorner Your MarketSix Important Considerations When Hiring a SEO AgencyIn this episode, we will discuss six essential considerations when deciding to hire an SEO agency. Search engine optimization plays a crucial role in the success of your online presence, and finding the right agency can make all the difference. Before you hire a SEO agency it's also important to understand why you might want to outsource your SEO as well as the benefits you might get by outsourcing this to an agency. But as you go about your hiring process here are six considerations as you evaluate the right SEO agency for your business:Customized S...
2023-06-0831 minCorner Your MarketKeys to B2B Marketing Success with Meredith DennisIn this episode, I have a conversation with Meredith Dennis, a seasoned Marketing Pro with a 16-year track record in B2B strategy development and implementation. She has a genuine passion for customer satisfaction, and over the past five years, Meredith has excelled in leveraging a Product Marketing approach to devise successful Go-to-Market (GTM) strategies for early-stage startups and EdTech solution providers. In today's discussion, we explore the human side of B2B marketing, debunking the misconception that it's "boring to boring." Meredith also shares her expertise in Product Marketing, which she considers the most cross-functional and c...
2023-06-0136 minCorner Your MarketSeven Tips to Help You Better Manage Your Marketing AgencyRecently “..in an attempt to distance from the deepening backlash, Anheuser-Busch has reportedly told U.S. beer distributors that it cut ties with the "third-party ad agency" responsible for the Mulvaney collaboration….The brewing giant reportedly sent a letter to hesitant distributors saying it has fired the marketing firm responsible…”This brings up an important question on how companies and brands can effectively manage their advertising and marketing agencies. We’re not suggesting they could have avoided the controversy by following these seven steps. However, we are saying that there must’ve been some breakdown in their management b...
2023-05-2529 minCorner Your MarketNavigating the Transition from Universal Analytics to GA4 with Ashleigh DunnIn this episode, we dive into the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (GA4). With the official sunset of UA approaching on July 1, 2023, it's crucial to set up GA4 sooner rather than later to ensure a smooth transition. We unpack the terminology changes, including the shift from "views" to "engaged sessions" and "events & conversions" instead of "goals." Additionally, we highlight the 24-hour delay in GA4 data, where insights won't appear until the following day. Whether you're just starting the migration process or looking to optimize your GA4 implementation, this episode provides valuable guidance and practical tips...
2023-05-1834 minCorner Your MarketTalking Social Media Strategy with Ms Idaho Bretta ProvostJoining us today is Bretta Provost, a remarkable individual who has carved her path from being a successful engineer to becoming a thriving entrepreneur. She graduated from the University of Colorado at Boulder with a degree in Civil Environmental Engineering and embarked on a promising career, working for esteemed firms in the Denver area.Seeking new adventures and eager to build a life with her partner, Bretta packed up and moved to the serene Coeur d'Alene, Idaho. With her characteristic drive, she not only found time to get married and start a family but also embarked on...
2023-05-1140 minCorner Your MarketPart Two: Developing a Strategic Digital Marketing Plan for Your BusinessThis is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions:What is a strategic marketing plan?What can you expect from a strategic marketing plan?How you create a strategic marketing plan.What your strategic plan should includeBy the end of this episode, you'll have a better understanding of what a strategic marketing plan is, what you can expect from one, and how to create a plan...
2023-05-0426 minCorner Your MarketDeveloping a Strategic Digital Marketing Plan for Your BusinessThis is part one of a two-part episode where we'll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions:What is a strategic marketing plan?What can you expect from a strategic marketing plan?How you create a strategic marketing plan.What your strategic plan should includeBy the end of this episode, you'll have a better understanding of what a strategic marketing plan is, what you can expect from one, and how to create a plan...
2023-04-2730 minCorner Your MarketThe AI Challenge for Digital MarketersIn this episode, I dive into ChatGPT and its impact on digital marketing. Specifically, I will discuss the following:Mastering the machine promptsConversing with the machineAI as a productivity toolWhat AI means for marketingGoogle's position on AI contentChatGPT and AI systems like it are great tools, but in the end, you’ll still need marketers to develop effective marketing strategies, monitor performance and make the ultimate decision on what is working and what is not working when it comes to digital marketing.If you’re a small business owner, a marketing manager at a comp...
2023-04-2033 minCorner Your MarketUnderstanding AI in Marketing PlatformsIn this episode, we'll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We'll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI. We'll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance metrics. We'll also highlight Facebook's success with AI-driven ad targeting, showcasing the impressive increase in click-through rates and decrease in cost per acquisition for advertisers. Whether you're a small business owner or a seasoned marketer, understanding the power of AI in...
2023-04-1328 minCorner Your MarketWriting and Promoting Your Book Using Digital Marketing With Guest Rachel KeckToday we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book. We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today's Workplace. Rachel Keck is a consultant and coach specializing in workplace culture. Drawing from her extensive background in psychology, sociology, and spiritual direction, Rachel approaches her work with a unique blend of expertise and curiosity. Her company, Mosaic-Collaborative, serves as a valuable resource to leaders responsible for shaping workplace culture, as...
2023-04-0634 minCorner Your MarketBuild a Marketing Strategy and Tactics Will Naturally FollowIn today's episode, we will explore the difference between marketing strategy and tactics. We will explain how to build a successful marketing strategy, and define some key terms to clear any confusion.Marketing strategy is the overall approach used to reach a company's target audience and achieve its goals. On the other hand, marketing tactics refer to the specific actions taken to implement the strategy. We will discuss how to build a marketing strategy and highlight the benefits of having one.We will outline the basic steps involved in creating a marketing strategy, which includes...
2023-03-3034 minCorner Your MarketBoosting the ROI of Your PPC CampaignsToday's episode is all about maximizing your return on investment from your PPC campaigns. We'll be covering three key topics: calculating the ROI on your PPC campaign, determining the best budget for your campaign, and avoiding common mistakes to get the desired ROI on your PPC campaigns.First, we'll dive into calculating the ROI of your PPC campaign. As a business owner or marketer, it's important to understand how to measure the success of your PPC campaign and determine if it's worth the investment. We'll go over the key...
2023-03-2329 minCorner Your MarketEmail Marketing Is A Hidden GemEmail marketing can provide a significant return on investment (ROI) for businesses. For every dollar spent on email marketing, the average ROI is $36 or a 3,500% return. Despite email marketing's bad reputation for being spammy, poorly designed, or irrelevant, it remains a powerful marketing tool when executed correctly. Email marketing works because it has a wide reach, offers targeted messaging, is cost-effective, measurable, enables personalization, and can be automated.There are five types of email marketing campaigns: promotional, newsletter, re-engagement, new leads, and nurturing campaigns. Big brands have used email marketing to great effect. Nike's personalized email campaign...
2023-03-1630 minCorner Your MarketUsing LinkedIn to Market Your BusinessWith over 720 million users and 55 million companies vying for their attention, LinkedIn stands as the world's largest and most active professional networking platform. So, how do you take advantage of this for your business - especially if you’re in the B2B space? We take a deep dive into this and address the following:How to do organic marketing on LinkedIn for your business. We discuss everything from creating your page to growing your audience.Discuss setting up paid marketing for your business on LinkedIn. This is different from LinkedIn premium and instead focuses on setting up an...
2023-03-0929 minCorner Your MarketGetting Started Using Marketing Automation with Guest Doug GriffinMarketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience. Today I have invited my good friend Doug Griffin to talk about marketing automation. He will share his experience and explain the use of automated workflows that comprises marketing automation. We will talk about funnels, personas, lead nurturing, conversion, and optimization strategies. In addition to these fundamentals, we'll also talk about how a bu...
2023-03-0242 minCorner Your MarketFive Digital Marketing Mistakes and How You Can Correct ThemIn today's digital age, a strong online presence is essential for businesses to reach and engage with their target audience. However, many business owners still make common mistakes in their digital marketing efforts that can have a negative impact on their online reputation and bottom line. Today I will discuss five of the most common mistakes that business owners make in digital marketing and provide practical solutions for correcting them.The five digital marketing mistakes I discuss in this podcast are as follows:Failing to develop a strategic planNot Measuring PerformanceOverlooking mobile op...
2023-02-2326 minCorner Your MarketMarketing Strategy and Business Coaching with Guest Courtney CelesteToday we caught up with Courtney Celeste, a certified business coach. Her focus is providing business coaching and marketing strategy for online service-based businesses. In this episode, we discuss the intangible things that may block you as a business owner, entrepreneur, or marketing professional - from executing a very well-crafted strategy. You can self-sabotage your own strategy and goals through perfectionism or over-analysis. Courtney shares some tips, tricks, and ideas on how she helps her clients overcome these challenges to grow their businesses. She has some great insights into creating content that speaks to your audience and why...
2023-02-1634 minCorner Your MarketPart 2 - Developing Your Digital Marketing StrategyDigital marketing is no longer an optional strategy. It's a must-have for any business that wants to reach its target audience and maximize its return on marketing spend. In Part Two of our series on Digital Marketing Strategy, we'll cover the fundamentals of developing a marketing framework for evaluating different channels for maximum success.We'll explore the different types of digital marketing channels available, how to determine which ones are best suited to your business objectives, and how to develop a comprehensive strategy that will help you get the most out of each channel...
2023-02-0927 minCorner Your MarketGetting Started Using Marketing Automation with Guest Doug GriffinMarketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience. Today I have invited my good friend Doug Griffin to talk about marketing automation. He will share his experience and explain the use of automated workflows that comprises marketing automation. We will talk about funnels, personas, lead nurturing, conversion, and optimization strategies. In addition to these fundamentals, we'll also talk about how a bus...
2023-02-0242 minCorner Your MarketDeveloping Your Digital Marketing Strategy Part 1Digital marketing is an essential part of any business’s success, and having a cohesive strategy is key to getting the results you need. In this episode, I will cover the fundamentals of developing a digital marketing strategy and how to organize your activities for maximum impact. We will also look at how to understand your channels from a budget perspective to inform your decisions and ensure that you are getting the most out of your efforts. This is part one of a two-part series that will provide an in-depth look into creating a successful digital marketing plan....
2023-02-0225 minCorner Your MarketGetting Online Reviews and Making Them Work For Your BusinessMore consumers are reading online reviews than ever before, and many people love to give reviews. As a business not only do you need a review acquisition strategy, but you also need to know how and when to respond. To take it a step further you should also be using these reviews to further your business. In this episode I will discuss: How to get reviewsHow to respond to reviewsGuide to responding to negative reviewsBest practices in using reviews to your advantageUsing tools to automate the review acquisition process Below are the sites I reference in this epi...
2023-01-2628 minCorner Your MarketPart Two - 15 High Impact Digital Marketing Tips for 2023This is part two of 15 High Impact Digital Marketing Tips for 2023. In part 1, I presented seven of the 15 high-impact tips. In this episode, I cover the remaining 8, which are relatively easy to implement - but also require some imagination and creativity on your end. If you implement these tips you are certain to see your website traffic grow over the course of this year. Lets make 2023 the best year yet for your business. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To s...
2023-01-1922 minCorner Your MarketFifteen High Impact Digital Marketing Tips for 2023 - Part 1Welcome to 2023. Let's make this the best year ever for your business. This is part one of a two-part podcast covering fifteen high-impact digital marketing tips. If you implement these tips you are certain to see your website traffic grow over the course of this year. In part one, I cover some very important foundational things that can have an immediate impact on your business. If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly. To subscribe to this...
2023-01-1221 minCorner Your Market#006 - How Google Ads WorksThere are many ways to appear on Google's SERP (search engine results page). In broad terms, you can either do it organically or by paying Google. In this episode, we talk about getting high rankings using Google Ads. The topics covered include:The different types of listings on a search results page.The mechanics of the system - and touch on how bidding worksHow Google assigns Quality Score and why that is importantThe type of ads you can run - search, display, video, in-appSetting...
2022-12-2231 minCorner Your MarketWhat Makes a Good Website GreatWhat are the key design elements that make a good/decent site into a great website? In this episode I will discuss how you make your website truly great:Clean layout and functional Design for mobileEasy to find key information SEO can be implemented easilyShareable on socialI also share my pet peeves (major no/no’s when it comes to website design) and also provide some bonus tips on landing pages.If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in wee...
2022-12-1529 minCorner Your MarketChoosing the Right Website BuilderThere are a lot of different website builders available in the marketplace. There are Saas platforms that allow you to log in - choose a template - modify and publish. There are more advanced platforms that require you to download software and install it on your server before you can build. There are pros and cons to both types of systems. Which one you choose will depend on the stage of your business, what your website needs to look like, and also how much SEO you want to do on your site and if that is an important...
2022-12-0825 minCorner Your MarketWhat is Google Search Console and why you need itTo better understand search ranking and improve their rankings on search results businesses Google offers a free tool that allows you to work on your SEO. You don’t need to keep guessing and wondering how to improve your search presence. The tool is called Google Search Console - it used to be called Webmaster Tools. This tool has a whole bunch of metrics and parameters that give you an idea of how your website is currently doing on the search and how you can improve it in the future.In this episode, I go over...
2022-12-0115 minCorner Your MarketFive key GA metrics you need to understandTo better understand search ranking and improve their rankings on search results businesses Google offers a free tool that allows you to work on your SEO. You don’t need to keep guessing and wondering how to improve your search presence. The tool is called Google Search Console - it used to be called Webmaster Tools. This tool has a whole bunch of metrics and parameters that give you an idea of how your website is currently doing on the search and how you can improve it in the future.In this episode, I go over...
2022-11-2415 minCorner Your MarketWhy you need to be looking at Google Analytics dataOne of the places where you can go to see leading indicators for your business is Google Analytics - looking at your website visits (new visitors, time on site, engagement levels) you can get an idea of how your future customers are interacting with your business TODAY. If your visitor flow is increasing - that is a good indicator that you’re getting more attention and hence if you do things well - you should have more business in the future. If the time on site for your website is increasing then that could be a sign that yo...
2022-11-1715 minCorner Your MarketIntroducing Corner Your Market PodcastThis is the inaugural episode of Corner Your Market podcast. In this episode, I provide a brief introduction to my professional background, how to pronounce my name as well as the main goals for this podcast. You can also learn about why I named this podcast Corner Your Market. If you’re a small business owner, a marketer in a company or an entrepreneur - you will want to tune in weekly. New episodes of my podcast will be available every Thursday at 10 am ET. To subscribe and tune in go t...
2022-11-0904 min