Shows
eSheLove in Books and Life: Romance and the Female GazeThis is eShe's panel discussion on the subject of ‘Love in Books and Life: Romance and the Female Gaze’ at Ananke Women in Literature Festival 2024. It features four renowned Indian authors:
Andaleeb Wajid is a prolific author, having published more than 45 novels in the past 14 years. Andaleeb enjoys writing in a number of different genres such as young adult (YA), romance, and horror.
Manjul Bajaj worked as a development and environment professional for many years before she became an author. Her debut novel Come, Before Evening Falls was shortlisted for The Hindu Literary Prize 2010 and her collection of...
2024-05-1343 min
Be Your Own Marketing Consultant#12 Content creation ideasAre you a busy business owner who's always struggling to find content for social media? Or maybe you just don't know to keep churning out reels and videos to keep Instagram happy. Well fear not! This episode is for you. In this short episode, I share 10 easy to do ideas which will have you creating content like a pro in no time. So if you're feeling lost on what to post next and where to find new content, give this episode a listen. You won't be disappointed!
2022-08-1110 minBe Your Own Marketing Consultant#11 Instagram reels 101Do you want to use Instagram reels, but don’t know where to start? Maybe you’ve already tried reels but don’t know how to use all the amazing features. Perhaps you just want to hear what’s new on Instagram reels and learn more about the boost feature which lets your turn reels into ads and choose your target audience. Well, this episode is built for you. I take you through everything you need to know to get you started and move forward with your IG reels journey. So if you’re ready, just tune in and listen. I...
2022-08-0417 minBe Your Own Marketing Consultant#10. How to use storytelling (part 2)There’s nothing quite as powerful and memorable as a good story. Storytelling is an important marketing tool and one I use successfully with my own clients. This podcast is divided into two parts. In part 1, I focussed on what exactly is a story and shared with you the exact framework I use for powerful storytelling. In this episode, which is part 2, I take examples of real businesses that are killing it with storytelling and show you how the ATMMAS framework is at the heart of every successful storytelling content. What’s more I show you exactly how to use...
2022-07-2831 min
Be Your Own Marketing Consultant#9. Why storytelling is the most powerful marketing tool (and how to use it yourself) part 1If you want to know what is hands down the most effective and cheapest form of marketing, this episode is for you. There’s nothing quite as powerful and memorable as a good story. Storytelling help brands stand out in a busy market, and make people act. This a really important area and one that I use successfully with my own clients. This topic is divided into two parts. In part 1, I am going to focus on what exactly a story is and share with you the exact framework I use for powerful storytelling. This is my own framework an...
2022-07-0320 minBe Your Own Marketing Consultant# 8: 7 steps to starting your businessDo you have a great idea for a business but don’t know how to start? You’re not alone. If there’s one question every business owner asks at the beginning of their journey it’s: where do I even start? Don’t worry! I’ve got you covered. In this episode I take you through the 7 easy steps of turning your business idea into a reality. I take you through the entire process, from an idea to getting your first customers. I talk about how to turn your idea into a business, how to find customers and even how to...
2022-06-2225 minBe Your Own Marketing Consultant#7. Time saving platforms for busy entrepreneurs.As an entrepreneur, if there's one thing you're always short on, it's time. Which is why this episode is packed with 3 time saving platforms that will absolutely change the way you do things. Not only will these platforms help optimise your SEO and boost your website traffic. They will also help you write blogs!! Get through emails faster. And boost your social media posts. I can't wait to share them with you. So what are you waiting for!! Hit play right now.
2022-06-1525 minBe Your Own Marketing Consultant#6. How to persuade your customersIn this episode, I take you through time tested principle of persuasion. Those that have worked for decades but are still as strong as ever. These simple principles, if used correctly, will go a long way in persuading your customers. As ever, the episode is filled with examples and advice you can use right away.
2022-06-0919 minBe Your Own Marketing Consultant#5. 16 tips for a customer focussed WebsiteIn this episode, I take you through 16 tips for a customer focussed website. These are things that you simply must get right to have any chance of convincing your customer. I’m not talking nice to haves. These are essential aspects which you simply can’t afford to ignore. I take you through easy ways to boost sales, reduce abandoned carts and even get repeat customers. So, what are you waiting for? Let’s dive in!
2022-06-0132 minBe Your Own Marketing Consultant#4. 3 steps to future proofing your brand nameIn this episode I am going to take you through the 3 vital steps to future proofing your brand name. Too many business owners overlook these steps early on, costing them a lot of time and money in the future. If you’re still deciding your brand name, I take you through different options for choosing the perfect one. For those who already have a brand name, I share the exact 3 steps you need to future proof your brand right away.
Link to related to the episode: https://www.gov.uk/search-for-trademark.
2022-05-2521 minBe Your Own Marketing Consultant#3. Your ideal customerIn this episode I take you through the exact process of identifying your ideal customer. And no, its not everyone! No matter what your business is, your ideal customer is not everyone. And it doesn’t need to be. If you focus on everyone, you’re going to miss out on the one who really matters, your ideal customer. In this episode, I take you through the exact steps for building your value propositions and 25 key questions to get inside the head of your ideal customer. What’s more, I’ve even prepared a workbook to take you through the comp...
2022-05-1836 minBe Your Own Marketing Consultant#2. 5 checks to a killer websiteIn this episode I am going to talk about how to focus on your website. I’ll be sharing the 5 easy checks you need to a killer website that hooks and converts. Trust me these checks are vital for any business and work just as well for a product business as they do for a service organisation. As always, I’ll take you through lots of examples and provide you with the exact step by step guidance you need to do this yourself. What’s more, I’ve even prepared an easy to use workbook filled with examples and the chec...
2022-05-1228 minBe Your Own Marketing Consultant#1. Make your business stand outIn this first episode of the Be Your Own Marketing consultant podcast, I tell you all about myself and what to expect from this podcast. And because I value your time much of this episode focuses on how to make your business stand out. I take you through 3 simple exercises guaranteed to help you identify your USP and find your niche. The episode is packed with lots of examples of other businesses that found a way to stand out. I talk about how to use your business story, how to identify the true benefit that your business offers to...
2022-05-0715 min
Be Your Own Marketing ConsultantShow TrailerAre you an ambitious entrepreneur or one in the making? Well, you've come to the right place. I am Dr Shalini Vohra, PhD in Marketing with more than 20 years experience. I have worked in industry, with business owners, featured as a marketing expert on leading TV and radio channels and taught marketing to thousands of students at a top UK business school. And now, I’m so excited to share what I’ve learnt with you. Having worked with successful and aspiring businesses owners and entrepreneurs in my capacity as a marketing consultant, if there’s one thing I know, i...
2022-04-2701 min
Growth MaestrosLessons From Neobael: Building Ed-tech for the Modern WorldHow do you build a modern-day ed-tech platform that encourages and equips learners to solve real-world problems?
Find the answers as your host Shalini Devji-Jethwa, Director of Marketing, Europe, MoEngage, is joined by Aradhana Iyer Vohra, CEO, Neobael, and Elaine Chew, COO, Neobael.
Discover how Neobael inculcates 21st-century skills in their learning modules designed for primary-aged learners, core values that define (Create. Present. Lead.) Neobael and how it translates into customer engagement and business strategies, along with the approach to interdisciplinary learning that can be applied to real-world scenarios.
Learn what it takes...
2022-03-1028 min