Shows
Get Started PodcastThe Check Up: Money20/20 Special – Have Growth Expectations Changed in European Fintech?A little different from our usual programming, this short-form episode is part of The Check Up – our new series delivering quickfire insights from fintech’s frontline.We sent Ellie Kirkman, FinTech PR Consultant at Started PR and host of the Get Started Podcast, to Money 20/20 to ask industry leaders a timely question: Have growth expectations changed in European fintech?Hear straight from the floor as Ellie speaks with Oriol Badia (CEO, Bnka), Denis Reznik (CFO, Gemba), Shameer Sachdev (MD and Founder, Growth Gorilla), and David Dick (Co Founder, Monytri).
2025-07-1510 min
Funnel ThisHow Fintechs Can Win With Growth MarketingWhat does it really take to scale a fintech brand in today’s crowded market?In this episode, I’m joined by Shameer Sachdev (founder and MD of Growth Gorilla) to explore the strategies that actually drive growth. Whether you're B2C, B2B or somewhere in between, this one’s packed with insight.We cover:When to get started with growth marketingWhat good influencer marketing looks likeCommon influencer mistakes and how to avoid themInfluencer marketing as mod...
2025-07-071h 02
London Fintech PodcastFinfluencer marketing for FinTechs – with Shameer Sachdev, Founder of Growth GorillaIn this episode of the London Fintech Podcast, Tony sits down with Shameer Sachdev, an expert in FinTech marketing, to explore the rapidly evolving landscape and the strategies that drive growth in a competitive market.Shameer shares insights on the critical role of creativity in FinTech marketing, the power of effective messaging, and the potential of influencer marketing to enhance brand awareness. The conversation dives into how AI can boost marketing efficiency, the importance of regular customer engagement, and the significance of analytics in measuring success.The episode also...
2025-03-2653 min
Purpose Driven FinTechShameer Unveils FinTech Growth Strategies For Budget Constrained Times | Shameer Sachdev, Founder & MD at Growth GorillaIn today’s episode Shameer Sachdev, Founder & MD at Growth Gorilla, shares with us his hypothesis on why he thought he could win by adding value no else did at the time in FinTech, the power of diversity when building Purposeful FinTechs, how Growth Gorilla is having impact in millions of customers - despite not having a Financial Services offering, and the one thing we can do as FinTechers to have 10x results in solving for financial stress.After discussing all things impact and purpose deep dive on how we can grow FinTechs during times of turbulence an...
2024-03-0553 min
Purpose Driven FinTechBonus. Monica Millares on The Fintech Marketers and Leaders Podcast, with Shameer SachdevShameer, host of “The FinTech Marketers and Leaders Podcast”, goes extensively through my career journey, my trajectory within BigPay, my thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more.We cover:👉Product leadership and growth in FinTech👉Managing growth and product development👉Diversity and inclusion in FinTech leadership👉Diversity and mentorship in the workplace👉Career development, mentorship, and self-promotionIf you enjoy this Purpose Driven FinTech episode it would mean the world if you sub...
2024-01-0843 min
The Fintech Marketers and Leaders PodcastCreating diversity of thought in fintech with Monica Millares, Product Principal at BigPaySend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay.As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers.She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank.Monica is part of the founding...
2023-11-2042 minThe Fintech Marketers and Leaders PodcastHumanising fintech through video content, with Daniel Yubi, Founder and CEO at PayableSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable.Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard.Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a...
2023-11-1338 minThe Fintech Marketers and Leaders PodcastCustomer listening as the heart of marketing, with Samantha de Groen, Product Marketing Manager at BunqSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq.Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback, Bunq's overall growth direction as a brand and how to communicate that to users.Listen to Sa...
2023-11-0632 minThe Fintech Marketers and Leaders PodcastEducating customers through social media, with Oliver Mott, Head of Social Media at Starling BankSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank.Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better.Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more.Join them as they cover topics such as:...
2023-10-3039 minThe Fintech Marketers and Leaders PodcastUser acquisition and the power of thought leadership, with Shaul Weisband, Co-Founder and CMO at Jifiti.Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space.Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust.S...
2023-10-2338 minThe Fintech Marketers and Leaders PodcastBecoming The Netflix of Payments, with Kealan Lennon, Founder & CEO CleverCardsSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards.Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey.Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry.Listen to Shameer and Kealan talk about the power of word of mouth, how Cl...
2023-10-1637 minThe Fintech Marketers and Leaders PodcastUnlocking GenZ Audiences with Maria Tsarkova Growth & Acquisition Lead at Tandem BankSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank.Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages.Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences.They cover topics such as:👉Devel...
2023-10-0934 minThe Fintech Marketers and Leaders PodcastHelping the SaaS Industry Grow Better, Faster, Safer with Andrew Davies, CMO at PaddleSend us a textIn the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew’s significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital...
2023-10-0241 minThe Fintech Marketers and Leaders PodcastSimplifying bank payments for 75,000+ businesses with Ben Morfoot, Product Director at GoCardless.Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network.Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what’s hot...
2023-09-2535 minThe Fintech Marketers and Leaders PodcastHelping +10 million people seek financial advice, with Karen Barett, Founder & CEO @ UnbiasedSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased.Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big financial decisions at crucial times.Listen to Shameer and K...
2023-09-1846 minThe Fintech Marketers and Leaders PodcastWhen Paid Media Meets Influencer Marketing, with Ross Smith and Julia Lucas from Growth GorillaSend us a textLadies and gents, the latest Team Talk is fresh out of the oven!Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more.Join them as t...
2023-09-111h 02The Fintech Marketers and Leaders PodcastThe Role of Consistency in Meeting Customer Expectations, with Andrea Linehan, Global Chief Marketing Officer at Currency FairSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair.Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering.Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and...
2023-09-0438 min
Reinventing FinanceThe Reinventing Finance Podcast - Episode 40 with Shameer Sachdev of Growth GorillaShameer Sachdev is the Founder & Managing Director of Growth Gorilla a "Fintech Digital Marketing Agency”, that helps global fintechs with their go-to-market, growth and mastering their market entry.
In this podcast episode of the Reinventing Finance Podcast Shameer shares with Nick and Tom insights about
📌 His background and his business “Growth Gorilla”
📌 What differentiates growth gorilla from other marketing agencies
📌 Why he focuses on fintech and what makes it “special”
📌 Counter-intuitive ever-green advice for companies looking to grow via paid channels
📌A fictive business case example and how growth gorilla can help with it
📌 Some learnings that could be also interesting to hear for...
2023-08-1049 minThe Fintech Marketers and Leaders PodcastThe Art of Crafting Compelling Content with Geoff Whitehouse, Content Lead at ClearbankSend us a textIn the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry. Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table.Here's what they cover:👉His journey into fintech👉The content ecosystem for a B2B company👉What good content looks like in fi...
2023-07-3147 minThe Fintech Marketers and Leaders PodcastNavigating Growth in Risky Markets with Amanda Lieu, Director of Brand, Product Marketing, and Growth at SeonSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Amanda Lieu, Director of Brand, Product Marketing and Growth at Seon.Seon is building a centralised department system of fraud, and Amanda is there to help businesses and high-risk markers find clever ways to fight fraud.Listen to Shameer and Amanda talk about the importance of staying on brand while driving growth, respecting geographic nuances, being in sync as a company, building products that align with customer needs—and a lot more....
2023-07-2427 min
Inside The ScaleUpShameer Sachdev - Growth GorillaIn this episode, we talk to Shameer Sachdev, founder of FinTech marketing agency Growth Gorilla and discuss their startup scaling methodology, the importance of metrics and understanding when and how to scale.
2023-07-171h 03The Fintech Marketers and Leaders PodcastThe Mastering the Art of Managing Multiple Businesses with Joao Monteiro, CEO at CarteiraXSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joao Monteiro, CEO of CarteiraX, a freshly launched digital bank from Brazil.Apart from being the founder of Geomatrix Holdings, 4xC, and CarteiraX, Joao is an award-winning FinTech entrepreneur with over 20 years of experience across fintech, forex, brokerage, trading, AI, and technology.Joao shares Carteira X’s launch story, the importance of focusing on a human-centric approach, how to fight hyperinflation, and the secret to successfully managing several businesses.The topics Sha...
2023-07-1732 minThe Fintech Marketers and Leaders PodcastThe importance of leadership and investing in your team, with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty.Send us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty.The brain behind Monty Finance, Charles created the corporate strategy, launched a NeoBanking proposition in under a year, initiated 300+ potential partnerships discussions, closed 15+ strategic partnerships, and built a team of 80+.Listen to Charles and Shameer talk about promoting innovation, the importance of project management, being a role model and inspiring your team, hiring staff members who can pick up the ball, convenience...
2023-07-1036 min
The Founder FilesScale Your Brand Beyond Product-Market Fit - Shameer Sachdev, Growth GorillaAs a founder, you have the power to call the shots, but are you making the right moves?
Join Cameron Coutts as he chats with Shameer Sachdev, Founder of Growth Gorilla, about avoiding four common blunders when scaling your brand post-product-market fit:
Ignoring feedback and missing out on growth opportunities.
Hiring multi-hyphenate juniors instead of strategic thinkers.
Not prioritising the tests and measurements of your efforts.
Not being intentional enough with your goals and channels.
Tune in for valuable insights and avoid the pitfalls of decision-making in your marketing journey.
...
2023-07-0353 minThe Fintech Marketers and Leaders PodcastDriving Sustainable Growth with Jakub Zakrzewski Chief Growth Officer in Residence at Techstars BerlinSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jakub Zakrzewski, Chief Growth Officer in Residence@ Techstars.After a decade of working with big e-commerce and logistics companies in Asia, Jakub moved to London as Head of Growth at Revolut, where he fell in love with Fintech. Currently Chief Growth Officer in Residence@ Techstars in Berlin, he makes sure companies are set up for success from the early stages with the product they're building, the problem they're solving, and the way they w...
2023-06-2341 minThe Fintech Marketers and Leaders PodcastScaling Across Borders with Haralds Zukovs, Head of Marketing at CredolabSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Haralds Zukovs, Head of Marketing at Credolab.Credolab is the largest data analytics platform that helps companies score risk and detect fraud using advanced behavioural analytics leveraging smartphone and web metadata. In previous roles, Haralds has created organic viral content on Facebook with 230K in just two days. As a marketing leader at Credolab, he has helped build marketing divisions, increase client acquisition and boost conversion rates. Listen to Haralds and Sh...
2023-06-1926 minThe Fintech Marketers and Leaders PodcastUnlocking The Power of Community-led Marketing with Tom Davies, Head of Marketing at YonderSend us a textIn the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Tom Davies, Head of Marketing at Yonder.After growing brands like Monzo and Wise, Tom joined Yonder in the early stages and helped build and launch a fully-fledged, FCA-authorised and regulated rewards credit card brand in less than 12 months. Listen to Tom share how Yonder used a community-led marketing approach to raise 62,5 million Series A and hit a crowdfunding target in 48 hours.Other topics Tom and Shameer cover:👉Leading with...
2023-05-2937 min
The FS PodcastEpisode 35: Interview with Shameer Sachdev, CEO at Growth GorillaIn today's episode, we were joined by Shameer Sachdev, who shared how fintechs can scale into new territories, what assessments and preparation fintechs should do when looking to move into new markets or demographics, and how fintech leadership teams can put together successful go to market strategies.
2023-05-2638 minThe Fintech Marketers and Leaders PodcastCreating A Positive Impact As A FinTech with Nathan Spiteri, Head of Growth At PlendSend us a textIn the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Nathan Spiteri, Head of Growth at Plend.Nathan, who calls himself a “start-up geek,” is growing Plend, an ethical consumer lender on a mission to give underserved people in the UK access to affordable credit.Listen to him talk about how Plend is educating people on borrowing options, how to make sure you align with the right partners, and why hiring people who share the company’s vision is import...
2023-05-2228 minThe Fintech Marketers and Leaders PodcastSelling A Story Instead of Features, With Rory Woodbridge, Senior Director of Product Marketing at PleoSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Rory Woodbridge, Senior Director of Product Marketing at Pleo, a platform helping finance teams manage company spending.Before Pleo, Rory worked with big names like Google, Amazon and YouTube and is one of the first people in Europe to work on Google Play. He also runs the popular Substack newsletter, The Product Marketer.At Pleo, Rory is leading the company’s product marketing department, making sure product work is being effectively communicated and bu...
2023-05-1537 minThe Fintech Marketers and Leaders PodcastThe Future of CRM for Fintechs with Shanae Peynado, CRM Manager at Growth GorillaSend us a textIn the latest episode of the Growth Gorilla podcast, host Shameer Sachdev sits down with Shanae Peynado, CRM Manager at Growth Gorilla, to discuss the future of CRM for fintechs.Shanae has a wealth of experience in the CRM industry and has made it her mission to improve customer engagement and experience for our clients. In this episode, Shanae shares her insights on:The importance of data-driven decision making in CRMThe role of AI and automation in enhancing customer experienceHow fintechs can adopt an integrated approach to customer engagement.The...
2023-05-0137 min
The Payments PodiumFintech entrepreneur Shameer Sachdev discusses a 7-point plan for expansionThis episode of the Payments Podium features Shameer Sachdev, a fintech entrepreneur and investor with over 20 years of experience in the payments industry. Hosted by the Payments Professor, the podcast delves into Sachdev's journey in the payments industry, his perspectives on the current state of the industry, and his thoughts on the future of payments.
In the interview, Sachdev discusses a 7-point plan for expansion that includes considering the budget, identifying the best territories, understanding the pain points of the target customers, considering regulations, collaborating with competitors, understanding the media landscape, and ensuring a relevant value proposition. Sachdev emphasizes the...
2023-04-2732 minThe Fintech Marketers and Leaders PodcastRevolutionising Financial Wellbeing with Chieu Cao, CEO and Founder of MintagoSend us a textIn the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sits down with Chieu Cao, CEO and Founder of Mintago, to discuss the importance of financial well-being in the workplace and how Mintago is revolutionizing this sector.Chieu has a wealth of experience in the tech industry, having previously worked for Microsoft, Amazon, and Yahoo. With 21 years of experience, Chieu has made it his mission to improve people's financial education and wellbeing. As an active leader in the wellbeing and startup community, Chieu has co-founded Perkbox, the...
2023-04-2443 minThe Fintech Marketers and Leaders PodcastMaximising Growth Through Performance Marketing Strategies With Ross Smith, Head Of Performance Marketing at Growth GorillaSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla.Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table.From choosing the right performance marketing channels for your fintech to...
2023-04-031h 00The Fintech Marketers and Leaders PodcastBuilding Decentralised Communities of Brand Ambassadors with Anna Stone, Co-Founder at GoodDollarSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Anna Stone, Co-Founder at GoodDollar.Anna’s journey to blockchain started with her desire to work on financial inclusion. GoodDollar is the brainchild behind Anna and the CEO of eToro, Yoni Assia, who shared the same vision—making capital markets accessible to anyone. Listen to Anna and Shameer talk about how GoodDollar enables anyone to get into blockchain and how the company used the power of community to scale to half a million users...
2023-03-3034 minThe Fintech Marketers and Leaders PodcastThe Intersection of Data Residency and Future of BNPL with Jeff Parker, Managing Director International at MarqetaSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jeff Parker, Managing Director International at Marqeta, the modern card-issuing company that empowers innovators to change the world.With over 20 years of experience in the financial services space across four continents, Jeff brings a wealth of knowledge and expertise to the table. In this episode, Jeff and Shameer discuss Marqeta's international expansion strategy, navigating global requirements, the future of buy now pay later, and much more.Join them as they cover:👉 The...
2023-03-2736 minThe Fintech Marketers and Leaders PodcastFrom Zero to 1.6 Million: How Plum Scaled Their User Base With Joost Brok, VP of Marketing at PlumSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joost Brok, VP of Marketing at Plum, the financial well-being app for saving, spending, earning and investing.Joost is a data-led growth and marketing expert with 10 years of branding, marketing technology, B2B and B2C growth experience. He shared Plum’s inspiring journey of successfully launching into nine European countries.Tune in to listen to Joost, and Shameer talk about the key initiative that helped Plum drive growth, missed opportunities, the main ch...
2023-03-2026 minThe Fintech Marketers and Leaders PodcastThe Power of Diversity and Inclusion in Fintech With Lissele Pratt, Co-Founder at CapitalixeSend us a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Lissele Pratt, the co-founder of Capitalixe, a fintech consultancy that provides global payments and banking solutions to high-risk verticals such as gambling, crypto, Forex, and financial institutions. Lissele, a Forbes 30 Under 30 honoree and a recognised expert in foreign exchange, payments, and fintech, shared her entrepreneurial journey and how fintechs can bring about change by promoting diversity and inclusion in the workplace."Always looking at new avenues and constantly strategising is my growth strategy." ...
2023-03-1336 min
The Payments Show PodcastE60 - The Fastest Way to Grow Without Limits: A Conversation with Shameer Sachdev, Founder of Growth GorillaIn this episode of The Payments Show Podcast, I spoke to Shameer Sachdev who is the Founder & Managing Director at Growth Gorilla. Growth Gorilla helps Payment Technology companies go to market, grow, and master their market entry. Click through the Chapters Menu at the top of the episode webpage here: http://thepayments.showSummary of topics discussed:1. What's Growing In Payments Tech Right Now?2. Influencers and Creators3. UX and UI4. Improving Conversion Rate Optimisation5. B2B Sales Up To $50,000 With No Salespeople!6. Content Marketing and...
2023-03-0133 minThe Fintech Marketers and Leaders PodcastUnlocking The Path To Growth: Building Strong Partnerships With Nick Reid Head Of Strategic Growth At BankiFiSend us a textRecently featured in Capsule's Top 50 Innovative scale-ups to watch in 2023, BankiFi is taking the fintech world by storm. We had the pleasure of speaking with Nick Reid, Head of Strategic Growth, UK & Europe, on our latest episode of The Fintech Marketers and Leaders podcast.Tune in to hear Nick share some incredible insights into how BankiFi is helping banks become more customer-centric. We dive into the concept of "outside-in" banking, where the focus is on delivering value to customers rather than just selling products. This innovative approach allows banks to understand...
2023-02-2739 minThe Fintech Marketers and Leaders PodcastRevolutionising Fintech with Open Finance With Huw Davies and Chris Michael, Co Founders at Ozone APISend us a textOn the latest episode, our host Shameer Sachdev sat down with Chris Michael and Huw Davies, the Co-Founders of Ozone API. Chris has 30 years of experience building high-performing technology teams across various sectors, while Huw has over 24 years of experience in payments and financial services. Together, they led the development of the UK open banking standard and have helped many global blue-chip brands generate multi-million pounds of incremental revenue by building innovative technology solutions.Huw shared his experience in leading the ecosystem growth at OBIE and driving adoption and u...
2023-02-2034 minThe Fintech Marketers and Leaders PodcastFrom Local Flexibility to Global Success: The Growth Story of Payslip with Fidelma McGuirk, CEO and FounderSend us a textIn this latest episode of The Fintech Marketers and Leaders podcast, we had the privilege of sitting down with Fidelma McGuirk, the founder and CEO of Payslip. Back in the day, Fidelma understood multinational employers needed to automate, standardize and centralize their global payroll. In 2016, she had a vision — building a solution to simplify payroll management — and that's how Payslip was born. Today, Payslip has become a leading player in the global payroll management space.Fidelma shares her entrepreneurial journey and Payslips's growth journey and expansion across US and...
2023-02-0633 minThe Fintech Marketers and Leaders PodcastSecrets of Crowdfunding Success With John Hills, Head of B2B Marketing at CrowdcubeSend us a textFrom starting out with early-stage starts-ups to working with Canada’s largest equity crowdfunding platform, John’s natural interest in the industry has helped his career stretch to almost every corner of the Fintech space.John Hills is now Head of B2B Marketing for Europe’s leading equity crowdfunding platform, Crowdcube. He’s now working with Crowdcube to continue to help companies achieve their goals and investors buy into some of Europe’s most exciting businesses.Join host Shameer Sachdev and John as they dive into:👉Marketplace...
2023-01-3040 minThe Fintech Marketers and Leaders PodcastGo big or go home: Growing a Leading European Fintech With Monika Liikamaa, Co Founder at EnfuceSend us a text“We don’t do shit but we get shit done”Monika Liikamaa, Co-Founder and Co-CEO of Nordic payment service provider Enfuce sat down with Shameer Sachdev for the latest episode The Fintech Markers and Leaders Podcast. Monika’s visionary thinking teamed with her 20+ years of experience in the fast-paced payment industry has led her to build and grow Enfuce into one of Europe’s leading fintechs with over 13 million end users. Her focus is creating sustainable solutions for Enfuce’s broad portfolio of customers and her vast knowl...
2023-01-1644 min
Voice of FinTech®Growing FinTech with modern Marketing tools with Shameer Sachdev, founder and MD at Growth Gorilla (UK)Shameer Sachdev, founder and MD at Growth Gorilla, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about helping FinTechs grow, leveraging all modern Marketing techniques.Here are the key questions for Shameer:Shameer - how did you get to what you do these days?Growth at any cost is behind us for a while. So how do you help FinTechs to grow profitably and sustainably?What are your crucial takeaways from designing a growth strategy?How can FinTechs create a robust marketing plan on a budget? Should FinTechs try to build a B2...
2023-01-1025 minThe Fintech Marketers and Leaders PodcastImproving Customer Experience Using Touchless Technology With Jonathan Nyst, CMO at MonizzeSend us a textGrowing up Jonathan never wanted to be a marketer… but after being offered an internship in his early career Jonathan found enjoyment in the creative side of marketing. His naivety about balancing his finances led him to the fintech industry.After making the move from B2C to B2C, Jonathan now heads up Monizze’s marketing department as their Cheif Marketing Officer, bringing his wealth of experience to the table to help Monizze achieve their growth goals.Monizze helps B2Bs provide extra-legal advantages to their employees through gift...
2023-01-0958 minThe Fintech Marketers and Leaders PodcastBuilding a Blueprint for International Expansion with Pranav Sood GM, EMEA and Interim Global Head of Marketing at AirwallexSend us a textFor the latest episode of The FML Podcast, host Shameer Sachdev sits down with Pranav Sood to dive into his experience in the industry.Since the start of his career, Pranav has worked with some of the biggest names in fintech. In the past, he tackled a number of critical roles for GoCardless, from Director of Business Operations and Strategy to the VP of International Expansion. Now Pranav’s latest role is as GM, EMEA and Interim Global Head of Marketing at Airwallex. Airwallex was built with a single pur...
2022-12-1242 minThe Fintech Marketers and Leaders PodcastBridging The Gap Between Fintech And Influencers With Aleks Velev, Influencer and Partnerships Manager at SharesSend us a textFrom being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique.Now he’s taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets … Alek’s focus when building influencer campaigns is on constructing something that lasts...
2022-12-0550 minThe Fintech Marketers and Leaders PodcastInside The World Of Fintech Influencer Marketing With Julia Lucas, Head of Influencer Marketing and Creative Strategy at Growth GorillaSend us a textInfluencer marketing seems to be what everyone talks about these days. While more and more B2C brands are jumping on the influencer marketing bandwagon, fintech is slow to join in. However, using a human element to build trust is one of the most powerful techniques to promoting intangible products. Luckily, our Head of Influencer Marketing and Creative Strategy, Julia Lucas, has been helping brands build long-term relationships with creators before it was cool. Join FML Podcast host Shameer Sachdev and Julia as they explore the world of...
2022-11-281h 08The Fintech Marketers and Leaders PodcastThinking Like A Challenger with Eric Fulwiler - CEO, RivalSend us a textIf you’re in the fintech industry, it’s likely that you’ve heard the name Eric Fulwiler. He’s a well-known speaker and thought leader when it comes to marketing, management and innovation and over the last 15 years, he’s helped some of the biggest brands in the world.Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.Join FML Podcast host, Shameer Sachdev and Eric Fulwiler...
2022-10-3132 minThe Fintech Marketers and Leaders PodcastBuilding High Quality Customer Relationships with Piotr Pisarz CEO and Founder at UncappedSend us a textPiotr Pisarz Founder and CEO of Uncapped, noticed a space for Uncapped during his time working as a VC, which led him to (reluctantly) pitch his proposition to fellow VC’s. With the support of his colleagues, Piotr was able to start on his fintech founder journey. What followed was the creation of a fintech aiming to accelerate online business with no-interest, no-equity flexible loans from €100k to €10m.Now, on the day of Uncapped’s 3rd birthday, Piotr sits down with host Shameer Sachdev to into what led Piotr to...
2022-10-2429 minThe Fintech Marketers and Leaders PodcastThe Future of KYC Compliance with Ian Henderson, CEO at KyckrSend us a textThe perceived value of your product or service can make or break your business.“You live and die by your service proposition,” says Ian Henderson, CEO at Kyckr.From former CEO at Shawbrook Bank, one of the first UK Challenger banks, to COO of Barclays Wealth Private Banking, it’s no secret Ian is a fintech legend.We sat down with Ian to talk about how Kyckr helps organisations verify, onboard and monitor their customers with instant access to primary source company data. Join host, Shameer...
2022-10-0331 minThe Fintech Marketers and Leaders PodcastHow Eco raised +$90 million in funding, with Andy Bromberg, CEO of EcoSend us a textIf you’re anything like Andy Bromberg, CEO of Eco, you have multiple banks, cards and wallets carrying varying amounts of your personal finances. That’s why Andy has helped to build Eco, a digital wallet provider that replaces checking accounts, credit cards, and more with a single balance that rewards you each time you make a transaction.For the latest episode of The FML Podcast, Shameer Sachdev sat down with Andy to discuss how Eco has raised more than $90 million from an array of leading investors, inclu...
2022-09-0731 minThe Fintech Marketers and Leaders PodcastHow to Drive Growth Organically, with Jinesh Vohra, CEO at SpriveSend us a textThe UK business lending marketplace is a large, complex beast. FinTech company Sprive knows how to separate from the giants by helping UK homeowners become mortgage-free, faster. With mortgage rates just making the biggest jump this century, Jinesh Vohra decided to pay off his own mortgage, which inspired him to build a smart product to help other homeowners do the same. Prior to starting his entrepreneurial journey with Sprive, he worked at Goldman Sachs for 14 years.Jinesh joined host Shameer Sachdev to share his journey of building and launching a...
2022-08-2943 minThe Fintech Marketers and Leaders PodcastRevolutionising Families Savings with Cem Eyi CEO & COO of Kidstart & BeanstalkSend us a textEvery parent wants to invest in their childrens’ future, and what better way to do so than by opening a child savings account?That's what led Cem Eyi to co-found KidStart and Beanstalk, two universally accessible child investment products that allow families to save money for their kids' future easily and flexibly. Join host Shameer Sachdev and Cem Eyi, CEO & COO of Kidstart & Beanstalk, as they talk about the journey of creating two financial products that revolutionised family savings.In this episode, they cover:👉...
2022-08-2632 minThe Fintech Marketers and Leaders PodcastBootstrapping a Fintech Startup with Thomas Ketchell CEO at CurvoSend us a textCurvo is an app on a mission to help young Belgians passively invest through index funds. It all started when CEO and co-founder Thomas Ketchell, tired of his low returns from keeping his money in savings accounts, found passive investing.Now, hundreds of users worldwide use Curvo to superpower savings and improve their financial well-being.What's more amazing is that Curvo is a self-funded business—co-founders Thomas and Yoran don't rely on investors, crowdfunding or bank loans and has been building in public for two years.In th...
2022-08-2233 minThe Fintech Marketers and Leaders PodcastThe Nuances of Fintech Marketing in African Markets with Thea Sokolowski from StitchSend us a textAfter her extensive experience leading marketing for inclusive fintech accelerator Catalyst Fund and its parent company BFA Global, as well as entrepreneurial training program MEST Africa, and an arm of its parent company, global SaaS Meltwater, Thea now leads the marketing & communications at South Africa-based API fintech Stitch.Host Shameer Sachdev sat down with Thea for the latest episode of The FML Podcast to explore the nuances of marketing in African markets, how Thea built Stitch’s marketing from scratch and her insights into growth marketing in a complex industry....
2022-08-1542 minThe Fintech Marketers and Leaders PodcastBehind Monzo's Social Media Fame with Richard Cook, Social Media Manager at MonzoSend us a textIf you have a social media account then it’s more than likely you’ve heard about Monzo. Famous not only for their growth journey and innovative product but more so their ability to build community and speak to their customers in a real and honest way.Since 2018 Richard Cook has been working at Monzo to help build their social media brand as a force for growth. Armed with over 35,000 tweets in his pocket personally, his fascination for all things social media has helped Richard to create one of the most infl...
2022-08-0842 minThe Fintech Marketers and Leaders PodcastWhy Data Driven Fintech Marketing Matters with Cal Graham, VP of Customer Acquisitions at WayhomeSend us a textIf you ever looked into buying a property, you know the process is rarely smooth sailing. Not to mention, the traditional mortgage route is practically a joke, making people feel like they’ll never be able to buy the home they can afford to rent. Since 2016 Wayhome has been building strong relationships with institutional investors who want to help aspiring homeowners, buy homes and are on a mission to revolutionise the way we look at gradual homeownership.In this episode, our host, Shameer Sachdev sat down with Cal Graham, VP...
2022-08-0136 minThe Fintech Marketers and Leaders PodcastHow Chip Became the Fastest Growing Fintech Start up in the UK with Alex Latham, CMO at ChipSend us a textAfter co-founding Chip at the young age of 25 years old, Alex Latham’s journey to success has been an eventful one. After joining forces with his Co-Founders, Alex has since been on a mission to make Chip’s customers richer today than they were yesterday.Now they’re armed with a team of over 150 people over Europe, with over half a million registered users and have evolved from an auto savings app to a full saving and investment platform. Chip’s growth journey is one every fintech can learn from and...
2022-07-2544 minThe Fintech Marketers and Leaders PodcastRevolutionising the Creator Economy with Lotanna Ezeike, Co-Founder at XPOSend us a text“...We want to be the industry standard for creators and brands…”With an estimated 50 million content creators active globally right now, it’s hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services. Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential...
2022-07-1837 minThe Fintech Marketers and Leaders PodcastHow Zilch Grew From 0 to 2 Million Users in Just 18 Months with Philip BelamantSend us a textIf you’ve read the news lately it’s likely you’ve come across the name Zilch. The BNPL provider on a mission to revolutionise the global payments industry. Providing people with the most empowering and value-enhancing way to pay for anything while managing their cash flow responsibly. Zilch has recently become the fastest-ever company to go from launch to unicorn status in just 14 months. With over 2 million customers acquired in 18 months and multiple industry awards under its belt, Zilch is showing no signs of slowing down when it comes to achievi...
2022-07-0731 minThe Fintech Marketers and Leaders PodcastThe Real Difference Between Growth and Marketing with Michael Treacy, Head of Marketing at OpenPaydSend us a textIn the latest episode of The FML Podcast, Host Shameer Sachdev sits down with Michael Treacy, Head of Marketing at OpenPayd to explore the real difference between growth and marketing when it comes to fintechs.Michael Treacy has spent the last 8+ years of his career working across the fintech space using his full-stack marketing expertise specialising in the B2B space, Michael has led high performing growth and marketing teams in every environment, from early-stage startups all the way up to global scale-ups.Join them as they dive into...
2022-05-2639 minThe Fintech Marketers and Leaders PodcastCreating Sustainable MoM Growth For Fintechs with Yoann Pavy, CMO at NudeSend us a text"A Go-to Mantra for Sustainable 50% MoM Growth"The journey to scaling a fintech can be smooth sailing—if you do marketing right. That's Nude's story, a promising fintech startup and savings app for first-time home buyers. Nude has been growing almost 50% month over month since Yoann Pavy joined as the CMO, and he's telling us everything about it in this episode.Shameer Sachdev and Yoann explore:👉 The positive effects of paid advertising for fintechs👉 Creating virality organically👉 How to know what c...
2022-05-1636 min
FinTech Focus TV – Powered by Harrington StarrMaximising Your Marketing | FinTech Focus TV with Shameer Sachdev, Founder & MD at Growth GorillaOn this episode of Fintech Focus TV, Toby is delighted to be joined by Shameer Sachdev, Founder & MD at Growth Gorilla. Growth Gorilla is a playing a refreshing and eye-opening role in the marketplace, exposing us to all things Marketing within FinTech. Shameer founded Gorilla Growth with the vision that this industry could embrace far more than the conventional, and assist companies with reaching their marketing goals. We explore what great companies are currently doing as they shape the future of the Fintech space. Thank you to Shameer for sharing your fascinating work!Subscribe at...
2022-03-2135 minThe Fintech Marketers and Leaders PodcastTaking a Fintech from Start-up to IPO with Jasper MartensSend us a text“As Marketeers, we have a sell by date”As a marketeer of a fintech startup, what's your first role? You've got a limited amount of money or hardly any money at all and you want to test as many marketing channels as you possibly can for as little as possible? Where do you start? Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they explore Jasper’s insights and advice when it comes to growing an idea from a startup right up to IPO. Fr...
2022-03-2150 minThe Fintech Marketers and Leaders PodcastConverting Users into Customers with Fintech Content with Araminta RobertsonSend us a text“My sales reps are my blog articles, because they're out there, nonstop selling my services.”Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers.Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sleep through high-quality, SEO optimised content and what fintechs often forget when...
2022-03-2133 minThe Fintech Marketers and Leaders PodcastEducating the Crypto Curious with Amélie Arras Marketing Director at ZumoSend us a textWould you travel around the world with nothing but Bitcoin? Because that’s exactly what our guest, Amélie Arras did… Love it or hate it crypto is here to stay. In this episode, we speak with Zumo’s Marketing Director Amélie Arras and dive into her years of extensive, first hand experience within the crypto industry. Join FML Podcast host, Shameer Sachdev and Amélie Arras as they explore the challenges of growing a start up to a scale up, how crypto needs to be decarbonise...
2022-03-1533 minThe Fintech Marketers and Leaders PodcastThe Rise of Impact Investing with Tom McGillycuddy from CIRCA5000Send us a text“Faster, faster, faster, until the thrill of speed overcomes the fear of death”Impact Investing is a term we hear often thrown around in the fintech world. More and more brands are waking up to the importance of helping their customers support causes that genuinely matter to them, and the world around them. However, how many fintechs and investment platforms are actually doing this authentically? In this episode, our host, Shameer Sachdev, is joined by co-founder, Tom McGillycuddy from CIRCA5000 who has created a real and authentic way f...
2022-03-1540 minThe Fintech Marketers and Leaders PodcastBuilding a Financial Wellness App with Holly Holland and Laura PomfretSend us a text“The business that was never meant to be a business, that’s now a business.”Financial wellness is a term we often hear thrown around in the fintech world. More and more brands want to support their customers regarding financial wellness and inclusivity. Not so many are doing it authentically.In this episode, our host, Shameer Sachdev sat down with sisters and co-founders Holly Holland and Laura Pomfret from Financielle, who built a unique financial wellness app. They are on a mission to educate and inspire women to tak...
2022-03-151h 03The Fintech Marketers and Leaders PodcastGrowing Your Fintech Start-Up with Mary Agbesanwa from SecclSend us a text"What would you do if you weren't afraid?"Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Mary Agbesanwa, Fintech Growth Lead at Seccl, explore the nitty-gritty of fintech growth.Armed with her years of experience spanning all corners of the Fintech industry, and her many accolades to match, Mary Agbesanwa joins host, Shameer Sachdev to dive into what it takes to grow a fintech startup.From the boom of wealthtech to how and why Millennials engage with fintechs, they...
2022-03-1531 min
PayPod: The Payments and Fintech PodcastFintech Growth Marketing Strategies With Shameer Sachdev Of Growth Gorilla: Ep 189The fintech landscape continues to evolve, and a comprehensive marketing strategy remains critical to achieving growth. Whether it's deciding what channels to pursue, crafting messaging, or just crafting a landing page that is tested and effective... effective growth marketing strategies can yield incredible results. Listen along as Shameer Sachdev, founder of Growth Gorilla, a fintech marketing agency, joins the show to explore what works for organizations of all sizes. Find show notes and more: https://www.soarpay.com/2021/08/growth-gorilla/
2021-08-1730 min
Market Like a FintechHow to Develop Product Market Fit as a Fintech | Shameer Sachdev, Founder of Growth Gorilla In today’s episode I’m chatting with Shameer Sachdev, founder at fintech marketing agency Growth Gorilla. Growth Gorilla does growth marketing, channel strategy, paid search, email automation and a whole host of other marketing services. They’ve worked with over 25 fintech companies and have worked with companies such as Wayhome, PrimaryBid & Change Invest.We do a deep dive into what fintech marketing really is, how to take a fintech company from an idea, to product market fit and to a scale up, and finally how fintech companies can make the right decisions based on data...
2021-05-1355 min
London Fintech PodcastLFP138 – Discussing Marketing w/Shameer Sachdev CEO Growth GorillaToday Shameer Sachdev founder of Growth Gorilla and I have a wide-ranging conversation about marketing. I’ve done it for over 30yrs and Shameer runs a growth marketing agency who help innovative start-ups, scale-ups & established businesses catalyse growth.. So between us we cover most angles, oldSkool and newSkool
2019-09-2642 min