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Shana Lynn Bresnahan

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Community Creators with Shana LynnCommunity Creators with Shana LynnWhy You Need a Success Path in Your Membership with Stu McLaren [Highlight]https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEpisode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclarenIf you're thinking about starting a membership or have recently launched one, this episode is a must-listen. Shana dives deep into the importance of having a clear path to help your members progress, a key pillar in her Community Cultivated Framework. With years of experience as the Director of Community for...2025-05-1307 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhy Neglecting What Really Matters is so Dangerous [Highlight]https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 150 - Wisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy Wine: https://www.shanalynn.com/podcast/wisdom-from-a-decade-of-being-mom-entrepreneur-and-community-strategistIn this special highlight episode, Shana joins her friend Amy Wine on the podcast to dive into the powerful life lessons she's learned over her 10+ years as a work-from-home entrepreneur. Reflecting on the early days of her business, Shana opens up about the challenges of w...2025-04-0804 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Psychology of Retention: Why Progress Matters in Your Membershiphttps://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Membershttps://www.streamlinedstorysystem.com/ - Unlock the hidden customer success stories in your business so you can get more customers and keep them longer.Watch on YouTube :https://www.youtube.com/@communitycultivatedAre your members leaving your program despite loving your content? The real issue isn’t your program—it’s their progress. When members don’t see results, they lose motivation and quit, impacting your retention, revenue...2025-04-0106 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhy Gamification Fails and What Membership Owners Should Do Insteadhttps://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedhttps://www.shanalynn.com/podcast/gamification-the-missing-piece-of-your-business - Ep 65: Gamification: The Missing Piece of Your Businesshttps://www.shanalynn.com/podcast/the-key-to-unlocking-member-progress - Ep 59: The Progress Wheel™| Keeping Up the Momentum  Watch on YouTube :https://www.youtube.com/@communitycultivatedHave you ever introduced gamification to your membership prog...2025-03-0408 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Scale Intimacy & Personalization in a Membershiphttps://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Membershttps://connectionideas.com/ - Get 77+ Ways to Create More Connection in Your CommunityWatch on YouTube :https://www.youtube.com/@communitycultivatedScaling intimacy and personalization in your membership might seem impossible, but it doesn’t have to be. In this episode, Shana will break down the common misconceptions about why scaling feels so out of reach, the three biggest mistakes people make when trying to scale, and a fresh approach that ens...2025-02-0416 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe 3 C’s of Hiring Success with Paula Maidens [Highlight]Full episode: https://www.shanalynn.com/podcast/how-to-hire-and-lead-a-high-performing-team-with-paula-maidensSummary:One of the biggest hurdles for growing businesses is building a strong and effective team. Many entrepreneurs struggle with hiring the right people, losing team members due to turnover, or facing difficulties in finding their first employees. To address these challenges, Shana interviewed Paula Maidens, an expert in the field of hiring and team building. In this highlight, Paula shares her three C's for a successful hiring process.Key Takeaways:Intro (00:00)When P...2025-01-2805 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnFastest Way to Reduce Churnretainguide.com Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube: https://www.youtube.com/@communitycultivatedAs a membership owner, you understand that customer churn is one of the biggest obstacles standing in the way of scaling your business. Every month, losing valuable members can set you back and prevent your membership from reaching its full potential. But what if you could start turning things around right now? In this session, Shana is going to share the fastest and most effective s...2025-01-2113 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Secret to a Successful Team Member Onboarding with Savannah Bananas Co-Founder, Emily Cole [Highlight]Full Episode: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananasShana loved her interview with Emily Cole, co-founder of the Savannah Bananas, because of their incredible team culture and brand experience. Emily shared valuable insights on onboarding new team members, emphasizing the importance of maintaining a strong team culture. She wants to highlight this in a brief episode, encouraging listeners to consider how they can apply these principles to their own businesses and communities.Key Takeaways:Intro (00:00)Onboarding process into the Banana family (00:55)E...2025-01-1404 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnUnderstanding the Growth Path of a MemberMany membership owners make a critical mistake: treating all members the same. Shana dives into the concept of a member growth path, explaining why understanding where members are in their journey is crucial for creating a thriving, long-term community.Key Takeaways:Intro (00:00)According to Shana, what is the growth path of a member? (00:38)Steps in the growth path of a member (02:30)Different ways that you can measure the growth path (10:14)Episode wrap-up (16:24)Additional Resources:2025-01-0716 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy WineShana's passion for creating thriving communities is evident in her podcast interviews. In this episode, she shares personal insights on balancing entrepreneurship with a fulfilling life. Join her conversation with Amy Wine as they discuss healthy boundaries, time management, and the lessons learned from over a decade of entrepreneurship. Discover how to create a thriving business while maintaining a thriving life.Key Takeaways:Intro (00:00)Why did Shana choose to specialize and move into community space? (01:37)What are the key elements that make a community ef...2024-12-3146 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnOnline Communities and AI: What Does the Future Hold? [Highlight]With AI being a hot topic and sparking fear in the community space, Shana wants to share a reassuring perspective. In this clip from a previous episode, she discusses what the future holds for AI and community, offering a positive outlook that is both refreshing and hopeful. Tune in to gain insights and alleviate concerns about the impact of AI on community dynamics.Check out the full episode: The Secret to Building Thriving Online Communities with Shana Lynn- The Secret to Building Thriving Online Communities2024-12-2408 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnDo This Before You Add New Deliverables to Your ProgramThinking about adding new deliverables to your program? Before you dive in, Shana wants you to tune into this episode. She will discuss how to ensure you're adding the right deliverables to your program to maximize effectiveness and avoid unnecessary complexity. Listen in and get ready to implement these key insights!Key Takeaways:Intro (00:00)What problems are we solving for? (02:53)After pinpointing the problem, what specific aspects of it should we explore fu...2024-12-1715 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Hire a Rockstar Community Manager with Paula MaidensAre you considering hiring a community manager? Shana shares her insights on how to find a rockstar and provide the support they need to succeed. In this podcast interview with Paula Maidens, an expert in hiring and leadership, you'll learn valuable tips for building a thriving online community.Key Takeaways:Intro (00:00)Based on Shana’s experience, is it really possible for someone else to manage your community? (03:11)Best practice as a community manager (07:01)When hiring a community manager, what should you loo...2024-12-1030 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnUnlock Your Authentic Identity: How Tracy Harris Broke Free of Perfectionism and Inferiority Complex [Highlight]​​Mindset issues often hold business owners back, rooted in deep-seated childhood identity issues. In this highlight, Shana and her friend Tracy Harris discuss these challenges. Tracy shares her journey of overcoming perfectionism and an inferiority complex to unlock her authentic identity. She explains how she addressed these issues to show up fully in her business. This enlightening and actionable conversation encourages listeners to reflect, journal, and do the inner work to overcome their mindset barriers.Check out the full episode: https://www.shanalynn.com/podcast/unlock-your-full-potential-in-life-and-business-with-tracy-harrisKey Takeaways:I...2024-12-0308 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Wrangle Your Big Ideas to Reduce Distraction and OverwhelmAre you the idea generator, constantly sharing new concepts with your team? Or maybe you’re the one trying to keep up with someone who’s always introducing fresh ideas, making you pivot frequently? If so, this episode is for you.Tune in and discover strategies to thrive in an environment where new ideas are always at play.Key Takeaways:Intro (00:00)How do you know if you are a visionary according to Shana? (00:30)How can you manage the...2024-11-2618 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnPinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan WilliamsonAre you considering leveraging Pinterest for your marketing but need help determining where to begin or if it's the right fit for you? In this episode, Shana dives into organic and paid Pinterest marketing strategies with her guest expert, Meagan Williamson. Together, they explore the best practices, tips, and insights to help you effectively use Pinterest to grow your audience and achieve your marketing goals. Whether you're a Pinterest novice or looking to enhance your existing strategy, this episode is packed with valuable information to get you started and succeed on this powerful platform....2024-11-1947 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Set Your Team Up for Success as Your Business Scales with Alex Charfen [Highlight]As your business scales, structuring its operations effectively becomes crucial to achieving sustained success. Ensuring that your team has the clarity and direction needed to excel in their roles can make all the difference. Shana’s friend, Alex Charfen, dives into this critical aspect in a highlight episode he’s sharing with you now. In this episode, Alex breaks down what it means to have a solid operating system and the profound impact it has on empowering your team to perform at their best.Check out the full episode: https://www.shanalynn.com/podcast/preparing-your-business-for-scale-with-alex-charfen...2024-11-1210 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnAccelerate Your Retention with this Simple FrameworkShana is about to reveal something she has never shared publicly before: her retention accelerator framework. It's crucial to comprehend how you can utilize these three accelerators to extend customer retention and increase revenue per customer.Key Takeaways:Intro (00:00)Why is the retention acceleration framework so important according to Shana? (00:42)What are the three keys to accelerating your retention in any business? (05:15)What is a member journey map? (18:31)Episode wrap-up (20:06)Additional Resources:RETAIN- The...2024-11-0522 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Leverage Culture & Mystery to Get More Sales with Steve D. SimsGet ready for an extraordinary podcast episode with Shana as she dives into a fascinating conversation with Steve D. Sims, a man described by The Wall Street Journal as the most connected person you've never heard of. Beyond his glamorous connections, Steve D. Sims is a wealth of insights on building a personal brand, cultivating meaningful relationships, and infusing mystery into every occasion. Join Shana as she uncovers Steve's secrets to success and explores how you can apply them to enrich your own journey. This is one podcast you wo...2024-10-2955 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Copywriting Skills You Need in an AI World with Julia McCoy [Highlight]Feeling a bit daunted by the world of AI? Not sure how to make the most of its capabilities, for writing? Don't worry! Shana had a chat with Julia McCoy about using AI for successful writing and SEO. In their conversation Julia emphasizes the skills required in today's AI focused environment whether you're a writer or someone who creates content, for your business or community. Prepare to explore the writing skills needed in this tech driven era.Check out the full episode: https://www.shanalynn.com/podcast/ai-accelerated-seo-the-marketing-channel-youre-missing-with-julia-mccoyKey Takeaways:...2024-10-2207 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Hidden Retention Gold Mine in Your BusinessThere’s an often overlooked aspect of business that can significantly impact your retention rate. It tends to operate quietly in the background, going unnoticed in the hustle and bustle of daily operations. However, the key to unlocking a goldmine of potential lies in bringing this element to the forefront. By dedicating your attention and adopting a proactive approach, you can transform it into a powerful driver of customer retention. Shana will dive into what this area is and how focusing on it can yield substantial benefits for your business.Key Takeaways:2024-10-1520 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnDesigning Unforgettable Live Event Experiences with Phil MershonIf you run events for your business or have ever considered hosting one, this episode is a must-listen. Shana is joined by Phil Mershon, the mastermind behind Social Media Marketing World, one of the largest events in our industry. He will discuss essential strategies for ensuring that attendees feel connected and have an outstanding experience, both before and during the event.Key Takeaways:Intro (00:00)Phil’s favorite community (01:43)Philosophy about event creation (05:20)Two different parts of a customer journey according to Phil (08:57)Wha...2024-10-0849 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe ROI of Showing Unexpected Appreciation by Blake Fly [Highlight]In today's episode, Shana will discuss with her guest, Blake Fly, how the subtle art of unexpected appreciation can generate a significant return on investment for your business. They'll also guide you through a simple formula to help make this practice a daily habit.Check out the full episode: https://www.shanalynn.com/podcast/how-this-one-question-can-be-rocket-fuel-for-your-business-with-blake-flyKey Takeaways:Intro (00:00)How does that build these unforgettable relationships according to Blake? (00:28)What seven words does Blake consider to be an excellent catalyst for initiating this topic? (04:54)Episode...2024-10-0108 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow Crying at Muffins with Moms Led to a Key Business LessonShana found herself unexpectedly emotional at her three-year-old's muffins with moms event. Unlike the other mothers who might shed tears out of love or the joy of the special moment, Shana's tears stemmed from a different source. Some might attribute her reaction to pregnancy hormones, which likely played a part since she's not usually prone to crying. Regardless, her experience this morning taught her some valuable lessons that she wants to share.Key Takeaways:Intro (00:00)What are those things that when we accommodate special needs and recognize those o...2024-09-2419 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhy Is It So Hard To Stop Working So Much?Have you ever poured your heart and soul into building something, only to find it hard to let go even when it's ready to run on its own? That's the situation many successful entrepreneurs face. They've invested so much time and effort creating strong systems and a reliable team, yet the urge to micromanage or stay constantly involved persists. This constant busyness can rob you of the chance to enjoy the fruits of your labor and explore other aspects of life. Let's dig deeper into why this happens and explore strategies to help you finally step back a...2024-09-0315 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn3 Keys to Conversion Copywriting with Anna Powers [Highlight]Want to unlock the secrets of writing copy that drives sales and inspires action? Join Shana for an insightful conversation with Anna Powers. Anna is a conversion copywriting expert, a certified trainer, and even a lawyer.Don't miss this chance to gain valuable insights into the world of persuasive copywriting.Check out the Full Episode: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powersKey Takeaways:Intro (00:00)What is the difference practically when it comes to conversion copywriting? (00:48)Episode wrap-up (06:54)Additional Resources:2024-08-2008 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhy Your Retention Problem Could Be a Marketing Problem and How to Solve ItOften, people approach Shana thinking their issue lies with retention, but in reality, it's a marketing problem. She aims to share insights on the six key aspects of marketing that directly affect retention, how to evaluate them, and steps to take if problems are identified.Key Takeaways:Intro (00:00)What are the six different areas of marketing according to Shana? (01:43)Four aspects of the offers (06:09)Episode wrap-up (22:04)Additional Resources:Learn how to work with Shana: https://www...2024-08-1323 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnCreate a Valuable Personal Brand with AJ VadenIn today's discussion, we'll delve into the world of personal branding with an expert in the field. AJ Vaden, along with her husband, operates a highly successful eight-figure business focused on personal branding. With a track record of assisting renowned industry figures, they bring both expertise and data-driven insights to illustrate why cultivating a personal brand can significantly enhance your business growth.Key Takeaways:Intro (00:00)AJ’s favorite community (02:07)AJ's background to illustrate why she's the preferred guest for Shana (06:05)How reputation and personal bra...2024-08-0650 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnCreative Ways to Collaborate and Grow Your List with Jordan Gill [Highlight]By now, you likely understand the immense value of collaborating with other communities and content creators to grow your email list and expand your community. But are you fully leveraging all the potential collaboration opportunities? You might not be.That's why Shana has highlighted an insightful segment from an interview with her friend Jordan Gill, an expert in collaboration. In this segment, Jordan discusses the numerous ways you can team up with other creators to maximize your collaborative efforts.Check out full podcast episode: https://www.shanalynn.com/podcast...2024-07-3006 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Combat a Lack of Ownership and Initiative in a Team MemberShana frequently encounters business owners frustrated with a specific team member. These employees lack proactiveness, ownership, and initiative, waiting for constant direction and reacting passively. She will address this issue by outlining four key areas to improve this situation and potentially prevent it from happening again in the future.Key Takeaways:Intro (00:00)What is the common frustration of a business owner according to Shana? (00:29)Unpacking the root cause of team member's lack of proactiveness and ownership (01:03)One thing to look when hiring people according t...2024-07-2315 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Sabbatical Method: Preparing for Maternity Leave or Extended Vacations with Alyson CaffreyToday's episode explores what happens when the unexpected occurs and someone on your team or even you wins the lottery and decides to never work again. We're diving into this topic within the context of maternity leave, as Shana is expecting her fifth child in July. She wants to ensure that her team and listeners are prepared. Join us as Shana's friend Alyson Caffrey, an operations and maternity leave expert, shares insights on preparing your business for a sabbatical or any type of extended leave.Key Takeaways:Intro (00:00)2024-07-1642 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhen to Hire Your First Team Member with Corinne Crabtree [Highlight]Calling all business owners! Wondering when it's time to hire your first employee?Shana recently interviewed Corinne Crabtree, a highly successful entrepreneur who runs the eight-figure membership business NoBS Women. In this interview, Corinne dives into the moment she knew it was time to bring on her first team member.This short highlight, taken from the full interview, is packed with valuable insights for any entrepreneur considering expanding their team. Don't miss it!Check out the full episode: https://www.shanalynn.com/podcast/behind-the-scenes-with-8-figure-membership-owner-corinne-crabtree-of-no-bsKey Takeaways:Intro (00:00)2024-07-0906 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Big Business Mistake That’s Hurting your ProfitabilityIn this episode, Shana will discuss a common mistake that business owners frequently make, which directly affects their profitability.Key Takeaways:Intro (00:00)What other aspect exists in marketing, besides conversion rates? (02:31)Process of tracking the lead source (04:41)Why the connection between marketing and retention is necessary (05:25)Importance of a higher lifetime value (07:16)Episode wrap-up (07:58)Additional Resources:Discover your retention rate and the lifetime value of your members using this simple calculator. Access...2024-07-0209 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnCreate a Custom Member Experience with Drs. Jen and Dom FraboniIn today's episode, Shana will be discussing the importance of creating personalized experiences for members with her guests, Dr. Jen and Dr. Dom. They've not only developed a tailored experience but have also developed a custom app to enhance personalization even further. Tune in as they share insights on how to provide members with a sense of personal connection and support, ultimately fostering a stronger sense of engagement and loyalty.Key Takeaways:Intro (00:00)Drs. Jen and Dom’s favorite community (02:09)Brief overview of Jen Health (04:31)H...2024-06-2544 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Revive a Struggling Community [Highlight]Is your community struggling? It may feel like a ghost town or the culture has become out of sync. In this brief highlight from another episode, Shana shares important insights to help you revive your struggling community and bring it back to life.Key Takeaways:Intro (00:00)The impotence of a community strategy. (00:30)What is a realignment moment according to Shana? (01:08)Episode wrap-up (04:33)Additional Resources:The Secret to Building Thriving Online Communities with Shana Lynn - The Creators A...2024-06-1805 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn4 Simple Questions for More Effective CopywritingEffective copywriting is a cornerstone skill for nurturing vibrant communities and ensuring high retention rates within membership programs. Today, Shana is here to unveil four straightforward yet powerful questions you can use to supercharge your copywriting efforts.Key Takeaways:Intro (00:00)Top priorities when driving progress according to Shana (00:41)Four questions for effective copywriting (02:57)Episode wrap-up (11:07)Additional Resources:Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateLearn how to...2024-06-1112 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnAttracting and Converting the Perfect Customer with Rachel MillerIn the world of online entrepreneurship, one of the biggest hurdles is building an audience and driving traffic to your platform. Luckily, Shana has a longtime friend, Rachel Miller, who has mastered the art of audience-building and traffic generation through social media. With nearly a decade of expertise under her belt, she's ready to share her insider secrets in today's episode. But that's not all. She's also unveiling a groundbreaking software product designed to streamline the process. In just 30 minutes or less, this AI-powered tool empowers entrepreneurs to effortlessly grow their audience, build their email list, and c...2024-06-0450 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnDeliverables of an 8-Figure Membership with Corinne Crabtree [Highlight]Get ready to step into the inner workings of a powerhouse in the membership business realm. Shana has unveiled a snippet from her extensive interview with Corinne Crabtree, the mastermind behind the eight-figure No BS Women membership. Today, we're diving deep into the core of their operations to explore the unparalleled deliverables Corinne offers to her weight membership. Despite boasting a staggering 10,000 plus members, Corinne's commitment to high-touch engagement remains unmatched. So, brace yourselves for an enlightening journey into the world of elite membership management.Check out Full Episode: https://www.shanalynn.com/po...2024-05-2805 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnDo This Before Giving Buyers Access to Your CommunityShana's strategy unlocks a powerful secret to building thriving online communities. Not only does it enhance the overall experience for members, but it also helps new members feel welcome and integrated at a much faster pace. Let's explore why this unconventional approach might be the key to supercharging your online community.Key Takeaways:Intro (00:00)What is the truth about onboarding according to Shana (02:37)Shana’s recommendation regarding onboarding (03:59)Episode wrap-up (07:12)Additional Resources:RETAIN- The Step-by-Step Group Program to...2024-05-2108 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow Low Ticket Offers Create a Community of Buyers with Sarah Temte & Justin DeMersHave you ever considered the power of building a community of buyers within your business? Shana's friends, Justin DeMers and Sarah Temte, excel in low ticket offers that facilitate exactly that.They will outline the process of crafting compelling low-cost offers and how it can bolster your business. Additionally, they will introduce their innovative marketplace, "World of Shortcuts," dedicated to low ticket offers.Key Takeaways:Intro (00:00)Sarah and Justin’s favorite community (01:37)What is the benefit of having something low ticket in your product suite? (10:03)...2024-05-1448 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn[Highlight] How Billing Cycles Impact Subscription Retention with Matt GartlandYou've likely noticed the growing trend of membership sites offering quarterly and annual subscriptions alongside the standard monthly option. But does this strategy truly impact member retention compared to the traditional monthly approach? We've got some valuable insights for you!Shana recently extracted a highlight from a conversation with Matt Gartland, CEO of Pat Flynn's Smart Passive Income Community. This discussion delves into the fascinating world of billing cycles and their surprising influence on subscriber retention. Stay tuned as we explore the power of extending beyond the monthly model a...2024-05-0708 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Choose a Community PlatformIn the ever-expanding world of online communities, choosing the right platform can feel overwhelming. Whether you're starting fresh or itching to jump ship from a platform like Facebook, the question of "where do I go?" is a constant one. Shana tackles this burning question head-on in this episode. Buckle up, because her answer might surprise you!Key Takeaways:Intro (00:00)How to choose a platform? (01:29)What is the big secret according to Shana? (04:10)How do you evaluate a platform? (12:09)Episode w...2024-04-3018 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Hire and Lead a High Performing Team with Paula MaidensIf you've been contemplating recruitment strategies, questioning past hiring decisions, or experiencing challenges within your team dynamics, then this episode is tailored for you. Join Shana as she engages in a conversation with Paula Maidens, an expert in hiring and leadership. In this episode, we delve into the importance of solid hiring practices, nurturing team culture, and understanding the essence of leadership to foster a cohesive and high-performing team that supports your organizational vision.Key Takeaways:Intro (00:00)Paula’s favorite community (02:11)How do you determine if the issue lies in...2024-04-2335 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Simple but Overlooked Way to Create Connection in your CommunityCommunity building is often overlooked as we build systems, processes, and automate to get people to make progress in our programs. Shana will discuss what you need to know and implement to create more connections in your community. Enjoy watching!Key Takeaways:Intro (00:00)Why has engagement been super high inside of the community? (02:07)Authenticity and Integrity (02:57)What are uncommon commonalities? (04:03)How do we help people uncover those aspects of each other inside of our community? (05:25)Episode wrap-up (12:08)...2024-04-1613 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnNot All Cancellations are BadShana had a client who canceled their group coaching session. But instead of seeing it negatively, she sees it as a chance to become more enlightened. She will discuss why cancellations aren't always a bad thing in this episode and provide advice on how to view them in a different perspective.Key Takeaways:Intro (00:00)Mindset around cancellations (00:36)Other form of cancellation (01:30)Episode wrap-up (10:29)Additional Resources:Learn how to work with Shana: https://www.shanalynn.c...2024-04-0911 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnFoster a Fans First Team Culture with Emily Cole of The Savannah BananasToday, we're diving into the world of creating unforgettable experiences, both for customers and employees. The Savannah Bananas, led by Jesse Cole, known as the Yellow Tux guy, have pioneered a fan-first approach that has garnered widespread acclaim. However, Shana has gleaned a crucial lesson from their success: to cultivate exceptional customer experiences, you must first foster an amazing community among your employees. Join us as we welcome Emily Cole, co-founder of the Savannah Bananas and the mastermind behind the team's culture. Emily shares insights into crafting a fan-first environment within your team, empowering them to extend t...2024-04-0255 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnLeveraging AI to Create Stronger CommunitiesShana is tired of hearing from so many influential people and creators about how artificial intelligence would ruin communities. She believes that while there are undoubtedly drawbacks, there are also plenty of ways that we can use AI to build more vibrant communities and deeper connections.She's going to dive into those in this episode. You should definitely listen to this particular podcast with your entire team.Key Takeaways:Intro (00:00)What Shana discovered while reading an article on artificial intelligence harming online communities (04:33)What can AI...2024-03-2638 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Often Overlooked Retention KillerA crucial aspect of customer retention is often overlooked by businesses but remains a source of frustration for consumers. Shana will shed light on this essential but overlooked factor and discuss strategies to deal with it effectively. Find out what it takes to keep customers engaged and satisfied.Key Takeaways:Intro (00:00)An easy and most overlooked way to lose a customer when it comes to retention (02:19)What are the three methods by which Shana identifies businesses making errors (02:44)What aspect of t...2024-03-1910 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Incentivize Progress with GamificationShana talks a lot about progress on this podcast, and recently she was asked about gamification and how it relates to progress. She shared just a little insight on a few ways that you may be able to incentivize progress with gamification. Enjoy!Key Takeaways:Intro (00:00)Shana’s foundational principles (00:39)What are the skills and habits needed to master according to Shana?(01:40)Episode wrap-up (03:47)Additional Resources:77+ different creative connection ideas for your community: https://connectionideas.comL...2024-02-2705 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnA Legacy of Community Building with Dan MillerSome moments and encounters in life leave an indelible mark, even in the briefest of exchanges. For Shana, Dan Miller embodied one of those unforgettable connections. Over the years, Dan and Shana's friendship endured, anchored by shared insights into community building and mutual admiration for each other's work. Dan's impactful contributions to the 48 Days and Eagles communities left a lasting legacy. However, news of Dan's terminal cancer shook Shana and his wider community, shattering the perception of his vitality. As Dan's journey drew to a close, Shana found solace in...2024-02-2047 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhy you Don’t Love your Community AnymoreIf you find yourself unable to be actively involved in your community, it is likely you are no longer the community creator but the community created. Shana will talk about why this is a problem and how to solve it in this episode.Key Takeaways:Intro (00:00)In creating a community, we have to be intentional about its design. Why is this important? (01:57)We as humans, we are wired for two things that are very addicting (02:26)Shana explains how community was built to support your business (05:07)W...2024-02-1309 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnBasic Tools You Need to Manage a Community TeamIn this episode, Shana is going to share with you exactly what tools she uses to run and manage her team. As an entrepreneur, there are lots of tools out there that can help you manage your business. And there are lots of people who will try and sell you their products but Shana keeps it simple by relying on a few key pieces of technology that she believes in.Key Takeaways:Intro (00:00)What are the tools needed according to Shana? (00:42)Difference between reactive and proactive community manager (03:52)2024-02-0605 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Future of Community for Business with Mark de Grasse, President of DigitalMarketerShana was recently featured as a guest on the Agency's Talk podcast alongside Mark de Grasse, President of Digital Marketer. Their in-depth conversation delved into the profound impact of community on businesses, exploring its future implications not only in the online realm but also in the retail space. The insights shared in this episode are unique and not typically discussed on her own podcast. In fact, Shana was so eager to get this valuable content into your hands that she requested permission to share it here. Dive into this episode and savor the insights!2024-01-3051 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnCreate Space for Revenue Generating ActivitiesDo you have a lot of tasks and projects on the back burner that you know could generate more revenue in your business? Shana will talk about a little activity that you can do to free up space on your calendar and for your team members as well.Key Takeaways:Intro (00:00)What Shana notices to be common when working with one-on-one clients? (00:47)What activities did Shana recommend on how to delegate tasks towards the team? (03:00) Is there an easier way to accomplish the g...2024-01-2311 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Manage a Community ManagerIn today's episode, Shana sheds light on a question she recently encountered at an event - what happens after you hire a community manager?Join us as she shares invaluable insights on effectively managing your community manager. Stay tuned!Key Takeaways:Intro (00:00)What are the five elements as a Community Manager? (01:26)What is a coaching of the mindset? (04:20)Episode wrap-up (06:44)Additional Resources:Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community...2024-01-1607 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnStop the Hidden Revenue Leak in your MembershipShana is going to tell you about an opportunity for your business to increase its monthly recurring revenue without getting new customers. She'll explain exactly what it is, how to determine if this is an opportunity for you, and what steps you need to take to recover this revenue.Key Takeaways:Intro (00:00)What are failed payments? (02:02)Where do you start if you want to start addressing failed payments? (03:08)What are involuntary and voluntary cancellations? (03:23)Establishing a failed payment process involves a four-step procedure (06:28)2024-01-0214 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhat Does a Community Manager Actually DoEver wondered about the magical role of a community manager? In our latest episode, Shana recently faced this very question at a Mastermind event. Now, she’s here to spill the secrets, sharing the insider scoop on what a community manager truly does. Let’s decode the art of community management together!Key Takeaways:Intro (00:00)What is the role of a community manager? (00:56)What are the other tasks of a community manager? (03:18)Different ways that a community manager can help the team (05:42)E...2023-12-2611 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnAn Unexpected Lesson from a Cereal CompanyHave you ever gotten something in the mail that you thought was so brilliant, you just had to share it with other people? That's what happened to Shana, and she just had to share this information with you. You are going to love this one!Key Takeaways:Intro (00:00)How do we actually get people to complete surveys according to Shana? (01:43)Two big mistakes with surveys (02:21)When completing a survey, what should we consider? (03:47)Three compelling reasons to think about (08:57)Episode w...2023-12-1210 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow I Decide What to OutsourceGet ready to learn!Shana was recently a guest speaker in a mastermind, and one of the questions she was asked was "How do I know whether or not I'm ready to hire a community manager?" She shared an approach called the Joy Skill Quadrant so that you can use this tactic the next time that you're thinking about delegating or hiring a new team member.Key Takeaways:Intro (00:00)What is a Joy Skill Quadrant? (01:27)Episode wrap-up (04:00)Additional Resources:2023-12-0505 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhy your Onboarding Isn’t Working & How to Fix ItDiscover the game-changing strategy to revolutionize your customer onboarding process. Learn how to tackle confusion, keep customers engaged, and prevent them from leaving in the crucial first 60 days. Join Shana as she breaks down the advanced techniques that will transform your onboarding experience. Pay attention to this episode – it's a game changer for your business.Key Takeaways:Intro (00:00)What are the essential tasks for those in higher leadership positions, such as CEOs or consultants? (02:54)Why is a member's journey so important? (04:38)Discover the essential act...2023-11-2114 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Hidden Problem That’s Costing You Time & Money in Your BusinessSave time and money in your business with these powerful strategies. Discover the hidden factor that could be costing you a week's worth of work every month. Tune in as Shana reveals the culprit and shares proven strategies to eliminate it. Don't miss this episode!Key Takeaways:Intro (00:00)Exploring the significance of distraction: Why does it matter? (01:46)Discover countless ways to easily become distracted (05:38)How to effectively eliminate distractions (08:01)Episode wrap-up (30:09)Additional Resources:2023-11-1431 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnCreate Clickworthy Copy that Keeps Your Customers Engaged with Anna PowersDiscover the secrets to writing persuasive copy that not only increases sales but also gets people to take action. Join Shana as she interviews Anna Powers, an expert in conversion copywriting, and a certified trainer and lawyer. Learn the key to creating compelling copy and gain insights into AI. Don't miss out!Key Takeaways:Intro (00:00)Anna’s favorite community (01:38)What is conversion copywriting? (04:20)What role does conversion copywriting play after the sale? (05:41)How do conversion copywriters differ practically? (07:43)It is these skills that we...2023-11-0740 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Value Myth: How Guilt Can Sabotage Your BusinessAre you spending more time on your free content and community than on your paying members? Do you feel guilty for making the same or more money while investing less time? Shana will discuss the dangers of this mindset and share what you should do about it. Don't miss out on her insights!Key Takeaways:Intro (00:00)Are you finding yourself dedicating more time to your free content and community instead of your paid program? (01:39)How does the marketing funnel work? (03:28)Unlock the true worth o...2023-10-3116 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Leverage Collabs to Skyrocket Your Revenue with Jordan GillAre you tired of relying on paid advertising to grow your audience and business? Get ready to discover a secret collaboration strategy that collaboration expert Jordan Gill uses to secure 50 collaborations a year. Learn how she uses collaborations each year to achieve seven-figure revenue. Don't miss out on this game-changing strategy!Key Takeaways:Intro (00:00)Jordan’s favorite community (01:38)How does Jordan define collaboration? (04:47)Jordan's different ways of collaborations (10:26)Is Jordan's private podcast part of his nurturing strategy? (22:33)In a practical sit...2023-10-1744 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn5 Undeniable Benefits of a Thriving CommunityAre you convinced about the power of a thriving community for your business? Shana understands that not everyone needs or wants a community, but she wants to make sure you don't miss out on the five undeniable benefits. Let's explore why having a thriving community can be a game-changer for your success.Key Takeaways:Intro (00:00)A thriving community will help you get more customers (01:03)A thriving community will definitely help you keep your customers longer (03:49)Create raving fans (06:52)Reducing customer support (08:47)Developing...2023-10-1018 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnCreate Defining Moments for Your CustomersEver wondered why some memories cling to us while others fade away? Why only a few moments stick out from a whole week of experiences? And why certain events can change our perspective, inspire personal growth, or ignite our motivation? You're not alone!But fear not, my friend! Shana has got you covered. She's got a book recommendation that explains it all - "The Power of Moments" by Chip and Dan Heath. Trust me, you don't want to miss this! Listen to this episode to uncover the science behind unforgettable moments. Let's dive in!2023-10-0320 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnShifting Community Models: Free vs. PaidHave you ever wondered how to incorporate a community into your business? Maybe you've questioned the difference between a free community and a paid one. If you're feeling uncertain, fear not! Shana is here to share her insights and help you navigate these questions.Join Shana as she sheds light on the countless opportunities a community can provide for your business. Get ready to dive into the world of thriving communities and learn how to make yours stand out. Don't miss out on this valuable knowledge!Key Takeaways:Intro (00:00)2023-09-1914 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnMy Must-Have Tool for Content RepurposingDiscover the surprising secret that Shana uncovered about content creation, and how it can revolutionize your business. Join us as we dive into the power of repurposing content, and why it's a game-changer that you can't afford to miss. Join us for all the details in this must-listen episode.Key Takeaways:Intro (00:00)Discover the remarkable features that set this tool apart (02:06)What is Squadcast? (10:05)Here are some tips from Shana on how to produce content (11:38)Episode wrap-up (15:16)2023-09-1218 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnBehind-the-scenes with 8-figure Membership Owner, Corinne Crabtree of No BSJoin Shana in an engaging two-part interview with her dear friend Corinne Crabtree, the founder of No BS Women. Corinne, an eight-figure business owner and master-certified life coach, will share invaluable insights on how she achieved success and what she envisions for the future.Whether you're growing a business or looking to improve your leadership skills, this 2 part series is a must-listen. Corinne's wisdom and expertise are unmatched, and she's ready to offer advice you won't hear anywhere else.Consider this your exclusive backstage pass to a truly enlightening experience. So grab your notebook and...2023-08-2941 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn5 Business Lessons from Inside a WaterslideShana's family and friends went to a waterpark and she got three kids stuck in a water tube slide. During this episode, she will talk all about that and share 5 lessons she has learned that hopefully you can apply to your business.Key Takeaways:Intro (00:00)The experience of Shana and her kids going down a water slide (01:18)Five quick life lessons according to Shana’s experience (13:40)Episode wrap-up (24:22)Additional Resources:How to Handle Conflict Escalation In Your Community Episode: ht...2023-08-2226 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Savannah Bananas: 3 Community Lessons from Jesse Cole's Baseball ShowGet ready to join Shana on the ultimate adventure. She's been dreaming of attending a Savannah Bananas baseball game for years, and now she's finally done it. The insights and knowledge she's gained from this once-in-a-lifetime experience are beyond incredible, and she's bursting with excitement to share them with you. You won't want to miss a moment of this unforgettable journey!Key Takeaways:Intro (00:00)What Shana loved about Savannah Bananas (01:13)Cause and the Purpose of Savannah Bananas (04:35)Core principles (06:19)Three lessons stood o...2023-08-0823 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe One Question you Need to Ask your MembersWhy do members stay with you year after year, month after month, way longer than your average member?Have you ever wondered about that? In today's episode, Shana will give you a very simple question to ask to find out the answer.Key Takeaways:Intro (00:00)What is the difference between the reason why people join and the reason why they stay? (01:33)One question we asked in a recent member survey allowed us to determine why people stayed with us for so long (02:58)Can we just sell a...2023-08-0113 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn3 Evergreen Offer Traps to Avoid with Scott PaleyAre you running an online course or membership site? You might have heard the buzz about evergreen campaigns and the promise of continuous sales without the need for constant launches. But it can feel complicated and overwhelming. That's why we've brought in Scott Paley, an expert in scaling with evergreen methods. In this episode, he shares three traps to avoid and a valuable resource to up your evergreen game. With experience scaling a membership to over 5,000 members, Scott works specifically with membership site owners to achieve evergreen success. Get ready to learn some valuable lessons about going e...2023-07-2544 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn​​​​Solve the Right ProblemIn this episode, Shana gives you some words of wisdom and highlights the significance of identifying and prioritizing problems in your business. She encourages business owners to make data-driven decisions and focus on the things that cause their biggest bottlenecks. Her goal is to get you to think strategically and be intentional in problem-solving in a business, rather than creating unnecessary problems or focusing on minor issues. It's an insightful episode you won't want to miss!Key Takeaways:Word of Wisdom [00:00:00] Introduction to the importance of paying attention to a specific issue in b...2023-07-1806 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnCreating Connection: Your Community Engagement BlueprintGet ready to unlock the secret to keeping your community engaged! In this episode, Shana shares a hidden gem in the human brain that will revamp your engagement strategy. Don't miss out on this game-changing insight.Key Takeaways:Intro (00:00)Shana’s idea about how to create more engagement in your community (01:17)Shana offers over 77 ways to connect with members of your community (11:36)Episode wrap-up (12:06)Additional Resources:Shana’s 77+ Connection Ideas for a Stronger CommunityLearn how to work with Shana: www...2023-07-1113 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Balancing Act: Parenting and Entrepreneurship with Dayna AbrahamGet ready for a double dose of Dayna Abraham. As a bestselling author with nearly two books under her belt, she's also a mom of three and founder of Calm the Chaos, with three thriving memberships to her name. In this episode, join Shana in discussing the secrets behind Dayna’s success. Learn how her memberships come together seamlessly and how she juggles being an entrepreneur and a parent with grace and ease. Don't miss out on this inspiring conversation.Key Takeaways:Intro (00:00)Dayna’s favorite community (02:52)Gain insight into...2023-07-0450 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn3 Surprising Ways to Better Serve your CommunityGet ready to embrace a surprising and powerful concept that will revolutionize the way you serve your community. Shana will share her insights and give you three practical ways to apply this concept right away. Don't miss this episode!Key Takeaways:Intro (00:00)Based on Shana's perspective, what is your job as a community leader? (00:45)Shana's three surprising ways to serve your community better (01:14)Episode wrap-up (07:09)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn m...2023-06-2708 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe #1 Business Metrics You Need to Know & How to Calculate ItGet ready to discover the ultimate game-changer for your business! Shana is about to reveal the most important number that every business owner, regardless of their niche, must know. If you're running a membership site, her insights will be particularly valuable. She'll explain why this number is vital and show you how to calculate it like a pro. Don't miss out on this exclusive knowledge that can take your business to the next level!Key Takeaways:Intro (00:00)What is Lifetime Value? (02:34)How to calculate your retention rate (03:59)2023-06-2016 minCommunity Creators with Shana LynnCommunity Creators with Shana Lynn6 Game Changing Ways to Use this Custom AI Tool for Your Online BusinessIf you have an online program, course, or membership you don't want to miss this! Shana has a game-changing tool that lets you create a personalized AI bot in just a few minutes using your own content. And she's revealing six amazing ways to use it to enhance your business and better serve your community. This new tool will blow your mind! Key Takeaways:Intro (00:00)Six specific ways that you can use this tool to have a more thriving community and improve your systems and processes (05:12)Discover tip number six from S...2023-06-0630 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnWhat to Do When Stuff Hits the Fan in Your CommunityAre you running an online community or considering starting one, but worried about how to handle conflict? We've got you covered! Join us for this episode as we tackle the burning question: What to do when things get heated in your community. Get ready for some expert tips and practical advice to help you navigate any tricky situation.Key Takeaways:Intro (00:00)Four steps Shana recommends when stuff hits the fan in your community and conflict arises (01:29)Shana's take on why removing a member can be a positive change (14:05)2023-05-3022 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnGamification: The Missing Piece of Your BusinessHow do you gamify your online program to motivate people to take action? In this episode, Shana is sharing the secret to triggers and rewards that'll keep your audience engaged. It's time to level up your gamification plan and create an unforgettable experience that'll have your members eager for more!Key Takeaways:Intro (00:00)The Purpose of Gamification (01:38)Four Trigger Categories (02:19)When people reach milestones or take certain actions, what rewards are they going to receive (09:39)Episode wrap-up (23:25)Additional Resources:2023-05-1624 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Community Vibe Killer You're Completely Unaware OfShana stresses the importance of a strong culture as one of the four pillars in the Community Cultivated Framework™. You can imagine Shana’s surprise when she came across a study that showed her how culture can actually be a curse and a hindrance to growing your business. But in today's episode, Shana talks about why having a strong culture can actually be a bad thing. Key Takeaways:Intro (00:00)Let's talk about culture (00:57)An interesting study Shana found was done on Reddit communities (02:09)Discover the 3 essential factors for foundational knowl...2023-05-0916 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Ultimate Blueprint to Scaling Live CallsShana is diving into new territory on this podcast by answering a question submitted by someone in her community. If you want to know how to scale your live calls and what to do when you feel like they're getting too big this episode is for you. Shana explains how to keep the level of connection that you currently have no matter the size of your call, and gives you ways to ensure that connection remains strong and meaningful.Key Takeaways:Intro (00:00)How do you create more connections on the live calls? (02:31)2023-04-2518 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnEssential Qualities for Community Manager HiresCommunity management is an important part of any business, and it's critical to have someone who can help you build, engage, and grow your community. But what are the qualities that make a great community manager? Shana is asked this question all the time, so she's answering it for you here today.Key Takeaways:Intro (00:00)Simple guide to explain what qualities you should look for in a community manager and what the role of a community manager is (01:30)Four things Shana thinks you should look for when hiring a community manager (02:18)2023-04-1814 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnHow to Have Raving Fans and Lead a Meaningful Community with Lauren GoldenEvery now and then Shana comes across somebody whose business embodies the community strategies that she teaches. One of those people is Lauren Golden, founder of the Free Mama Movement. In this interview she shares how she turned that community into a million dollar movement and how you can do the same.Key Takeaways:Intro (00:00)Lauren’s favorite community (03:41)How did Lauren go from helping this person she wanted to help to creating an entire movement based on this vision? (07:28)Lauren's definition of being a free mama (08:43)In...2023-04-1151 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnThe Key to Unlocking Member ProgressShana talks all the time about how engagement isn't the goal. Progress is, but she hasn't really shared with you how to help your people make progress. Not just make it once, but continue making progress over and over and over again. She has a framework, The Progress Wheel™, that she teaches inside of her Cultivate training program. She shares it with you in this episode because she knows how important it is for you to understand how to get your people into momentum.Key Takeaways:Intro (00:00)What is the Progress Wheel? (02:21)F...2023-04-0413 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnVideo Messaging | 3 Proven Ways to Boost Sales and RetentionIn this episode, Shana shares all the details on how to elevate your program with video messaging. She's breaking down the process, so you can effortlessly integrate it into your program and start seeing results. Plus, she's sharing five of her go-to scripts that will help you overcome any nerves and get started with video messaging like a pro. Video messaging is a game-changer that you won't want to miss out on. So grab your favorite mug, sit back, and get ready to take notes.Key Takeaways:Intro (00:00)Shana’s experience when she fi...2023-03-2818 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnSecrets to Closing the Customer Service GapDid you know that your brand experience is only as good as your worst employee? Shana will be diving into that today, the customer service gap and how you can close the gap in your business.Key Takeaways:Intro (00:00)What is the Customer Service Gap or the Hospitality Gap? (01:44)What are the different ways to solve the Customer Service Gap according to Seth Godin? (03:01)Think about that role and about hiring people with good character (10:12)Episode wrap-up (12:25)Additional Resources:Learn...2023-03-1413 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnProject Prioritization Made Easy: How to Use the Action Priority Matrix for Better ResultsIf you have an online business, you know that there are always competing priorities and a thousand projects going on. So how do you determine which ones you should prioritize, which ones you should get rid of, and where the energy and attention should go? Not only for your team but for the people inside of your programs? Well, Shana will tell you about a matrix that she uses with her clients to help them do just this.Key Takeaways:Intro (00:00)What is Action Priority Matrix? (01:05)How to create a matrix? (01:56)2023-03-0716 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnFinding the Right Fit: Identifying and Serving the Right MembersAre you getting the right fit or wrong fit people into your programs?  The better you understand these 2 types, the more likely you are to want to track two different retention rates inside of your program. Shana is talking more about that in this episode. Key Takeaways:Intro (00:00)The Two Types Of People (01:16)How To End Up With The Wrong People In Your Program (02:03)How do you identify if they're the wrong fit or right fit? (04:59)Episode wrap-up (06:54)Additional Resources:Le...2023-02-2108 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnNavigating Negative Comments In Your Online CommunityShould you allow negative comments about your online program or business inside of your community? Shana will explain why she thinks you should allow those negative comments and the risk you take when you don't. She will also share some reasons that you wouldn't want to allow them. Either way, it's important that you make a decision. Key Takeaways:Intro (00:00)What is a negative comment? (01:37)Complaints or criticisms about the business or the program (02:06)Allowing negative comments in a few different situations (03:28)Cultivating a very positive culture w...2023-02-1409 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnReviving your Email List: 7 Steps to Re-engage SubscribersIn this episode, Shana shares a personal story about a costly mistake that cost her a whole lot of money, connection, and had her apologizing to a whole lot of people, maybe even you. You'll hear about the lessons she learned and how she turned her experience into a positive outcome. So buckle up and get ready to learn from Shana's journey of apologizing, reconnecting, and ultimately, thriving.Key Takeaways:Intro (00:00)Ways to re-engage your list faster (02:28)Segment the list (03:24)Tell the truth (03:53)Remind them how they...2023-02-0708 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnConnected at a Distance: Building Strong Communities in an Online World with Sam OvensIn this episode, Shana wanted to bring you a portion of a conversation she had with Sam Ovens, the founder of Skool. In this conversation, he talks about how he's building Skool as a community first platform and what he thinks the future of community looks like inside of the online space.Key Takeaways:Intro (00:00)What are the problems with community? (09:47)The Progress Wheel™ (14:02)Challenging part when you have a community on Facebook (18:14)Best way to overcome the fear (26:07)Best way to mo...2023-01-2437 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnAn Apology I Wasn't Expecting: Proactive Customer Service StrategiesShana had a customer service experience the other day that absolutely blew her mind. So much so that she is devoting this entire episode to reading the email and breaking it down for you. I guarantee you are not doing this in your business, but after this episode, you are going to want to do itKey Takeaways:Intro (00:00)An Unexpected Email (01:40)Where do you have an opportunity to proactively remedy a poor customer experience? (06:36)What to do when you see something that attracts your attention? (08:11)2023-01-1711 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnAuthenticity vs Transparency: Why Being Real is the Key to Building Trust OnlineIn this episode, Shana has a very honest conversation about the difference between transparency and authenticity. She will discuss something she is noticing in the online space that is becoming an epidemic and wants your help to stop it.Key Takeaways:Intro (00:00)The Difference Between Transparency and Authenticity (01:04)What Does Authenticity Mean? (02:08)What Does Transparency Mean? (04:07)Pendulums of Life (06:24)Shana’s Personal Belief (10:41)Episode wrap-up (17:29)Additional Resources:Learn how to work with Shana: ww...2023-01-1018 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnGet More Referrals by Turning Customers into Affiliates with Matt McWilliamsDo you want to uplevel or start an affiliate program? If so, Matt McWilliams is the guy to help you. He is living proof that one can pursue one’s passion in life, and do so while making a profit as well. He’s worked with some of the top companies and entrepreneurs on the planet. He’s here to help you on your quest to turn your passion and message into a profitable and growing business. He’s the host of The Affiliate Guy Podcast, your source for affiliate marketing news, tips, and strategies to take your online business...2023-01-031h 03Community Creators with Shana LynnCommunity Creators with Shana LynnTwo Types of Member OutreachWhen people see Shana's member journey map, they often wonder how on earth she came up with so many touchpoints and opportunities to reach out to members. Well, she is going to explain exactly how she does that in this episode.Key Takeaways:Intro (00:00)What is a member journey map? (00:23)What are the two types of member outreach tactics? (01:03)What is a time-based tactic? (01:21)What is a trigger-based outreach? (03:02)Episode wrap-up (08:35)Additional ResourcesLearn how...2022-12-2709 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnUncovering Hidden Objections and Limiting BeliefsDo you wanna get more conversions and better results from your community? If so, you need to know this one approach that is going to help you take your community management from good to outstanding. Shana details what it is and how to practice it in this episode. Key Takeaways:Intro (00:00)How community managers can engage at every level (01:09)Breaking down the layers of community management (04:05)Walking through some examples (06:55)Episode wrap-up (13:23)Additional ResourcesLearn how to w...2022-12-2015 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnOperational VS Strategic Thinking Why You Need BothThere are two types of thinking necessary in becoming a successful community manager. However, most business owners only look for one type of thinking until their business grows and they realize something is missing. In this episode, Shana talks about the two types of thinking you need to have an amazing community manager inside of your business.Key Takeaways:Intro (00:00)Qualities of a Community Manager (00:42)What is Operational Thinking? (01:10)What is Strategic Thinking? (02:52)Two Kinds of Cooks (06:05)Episode Wrap-up (08:57)2022-12-0610 minCommunity Creators with Shana LynnCommunity Creators with Shana LynnTrailer Episode - Community Creators with Shana LynnThis is the place for online business owners who want to maximize their profit and multiply their impact. Each bite-sized episode shares meaningful strategies, actionable tactics, and innovative ideas to build a community that is scalable and sustainable. You’ll learn how to cultivate thriving communities and empower community teams to increase your reach, retention, and revenue. Shana is sharing her best insights from over a decade of experience and invites you into conversations with the world's leading community creators and cultivators.  What are you waiting for? Subscribe now and let’s get started! Learn more...2022-03-0302 min