Shows
Marketing InsightsThe Importance of Storytelling in B2B in the Era of AIWelcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy."
2025-11-2531 min
Marketing InsightsThe Advertising EcosystemIn this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective.Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across media, PR, social, experiential, and e-commerce, first at BBDO and now as part of Omnicom Production.Together, Shanita and Sean unpack the ev...
2025-10-2326 min
Marketing InsightsCrisis Marketing MasteryIn this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of crisis communication—Quentin Langley, author, professor, and internationally recognized expert in crisis PR, and Kimberly Willis Green, a seasoned communications strategist and writer specializing in crisis response. Together, they unpack the playbook brands must follow when faced with high-stakes moments that could make—or break—their reputation.From corporate scandals to social media firestorms, Quentin and Kimberly share real-world lessons on how brands can turn adversity into opportunity. With decades of combined expertise, they r...
2025-09-1845 min
Marketing InsightsBack to Brand School: Marketing Lessons from Gen ZClass is officially back in session! In this episode of Marketing Insights, host and career coach Shanita Baraka Akintonde sits down with two powerhouse Gen Z voices—Desmond Walker and Alyssa Gail Martin—to decode what brands must learn if they want to connect with the next generation of consumers.Desmond, a sharp creative strategist with a pulse on cultural shifts, and Alyssa, a dynamic communicator and thought leader for her generation, break down how Gen Z is remixing the rules of marketing. From authentic storytelling to TikTok trends and brand loyalty (or the lack thereof), this conv...
2025-08-2847 min
Marketing InsightsCatch Me if You CanIn this episode of Marketing Insights, entitled, “Catch Me if You Can,” we’re flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you’re just starting out, scaling up, or somewhere in between—land the opportunity of their dreams.Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today’s competitive job market.Together, they cover the moves that mat...
2025-05-0832 min
Marketing InsightsCrisis BrandsIn this podcast, Professor Shanita Akintonde discusses how some of the world's biggest brands, including some she's worked for, handle crisis situations. This is a don't-want-to-miss episode for those looking for time-tested tips.Podcast Transcript
2025-04-1027 min
Marketing InsightsSupa Dupa Super Bowl Brands, Part 3This Super Bowl wasn’t just about football—it was about data-driven storytelling, audience connection, and making the most of every impression. Join Marketing Maven Shanita Akintonde on her podcasting playing field as she shares seven "Touchdown Tips for Marketers!" #SuperBowl2025 #MGH #MarketingInsights #ShanitaSpeaksLLCPodcast Transcript
2025-03-0624 min
Marketing InsightsPathways to CareerThis podcast provides insights from Marketing Insights podcast host Career Coach Shanita Akintonde and two guests: Jennifer Halperin, Internship and Career Advisor, Columbia College Chicago, and Gregg Orloff, Founder and Executive Search Consultant, Roberts & Ryan. The group discusses long-term industry trends and practical advice for finding your pathway to a career. #JobSearch #MarketingJobs #Careers #MarketingInsights #CareerCoaching #ShanitaSpeaksLLCPodcast Transcript
2025-02-2039 min
Marketing InsightsNew Year, New BrandsAs we step into this new year, join Marketing Maven Shanita Akintonde as she shares the playbook used by top brands—they don’t just sell products—they help people become the best versions of themselves. Just as she does in every Marketing Insights episode. #podcast #MarketingInsights #MGH #MarketingTips #Brands #Branding #Nike #Starbucks #Lego #Peloton #Headspace #ShanitaSpeaksLLC Podcast Transcript
2025-01-2317 min
Marketing InsightsWant to Get Hired? Ditch the DoDo for YOLO!Join Marketing Expert and Career Coach Shanita Akintonde for Part 1 on getting hired in a Hybrid world. This Marketing Insights edition marks her 50th episode and counting, and Professor Akintonde is clearly in a celebratory mood as she shares her time-tested career strategies. #GetingHired #CareerAdvice #CareerTips #ShanitaSpeaksLLC #McGrawHillPodcast Transcript
2024-12-0527 min
Marketing InsightsSilver Spending Shoppers: Tapping into the Over-50 Consumer MarketJoin Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience. She is joined on this journey by Senior Sally, herself a veteran Silver Shopper. This isn't about age; it's about understanding a stage of life filled with freedom, wisdom, and spending POWER! #SilverShoppers #Silver Spenders #Marketing Insights #TargetMarkets #ShanitaSpeaksLLCPodcast Transcript
2024-11-1820 min
Marketing InsightsBeetlejuice BrandsAfter listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world examples. Marketing expert and Marketing Insights host Shanita Akintonde will share tips on how to move your brand from obscurity to one that is instantly recognizable, ways to reinforce your message with consistency, and ideas for keeping competitors on edge. It's a don't-want-to-miss episode just in time for you to Fall Forward!#Beetlejuice #Beetlejuicebrands #McGrawHill #Marketinginsights #Podcast #ShanitaSpeaksLLCPodcast Transcript
2024-10-1818 min
Marketing InsightsBipartisan BrandsI know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and dear to all of us in the marketing world—brands and their connection to politics. And with the 2024 Presidential Election right around the corner, it’s the perfect time for host @Professor Shanita Akintonde to unpack this! #BipasrtisanBrands #MarketingInsights #MarketingTips #PoliticalAdvertising #ShanitaSpeaksLLCPodcast Transcript
2024-10-1009 min
Health TalksVOICES of Black Women: A Groundbreaking Study with the American Cancer Society (part 2)This is part two of our VOICES miniseries with the American Cancer Society, and we're joined by Shanita Akintonde. She’s an enthusiastic participant of the VOICES study and daughter of a cancer survivor. Shanita shares why she joined VOICES, weaving her experiences into a tapestry of positive change that improves cancer research and awareness. She discusses the disproportionate health impacts of cancer on Black women and the universal connections that bind us, emphasizing the significance of the study not just for Black women but for everyone. Shanita reflects on her journey as a VOICES ambassador and provides heartfelt stories an...
2024-08-2912 min
Marketing InsightsAirborne BrandsFly, Fly away!! There’s not a more pleasant way to get away! At least for SOME people. Just ask your favorite Podcast Professor, Shanita Akintonde. This marketing consultant and entrepreneur has a suitcase full of brands that support her travels around the world. 🌎 So grab a boarding pass and find your seat aboard to learn all about them aboard this special edition of Marketing Insights, Airborne Brands. #FlyingHigh #Airborne #CatchingFlightsNotFeelings #AirborneBrands #McGrawHillMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing execut...
2024-04-1115 min
Marketing InsightsMardi Gras MarketingMardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series, Marketing Maven Shanita Akintonde invites listeners to grab some beads, bite some beignets, and listen in as she shares innovative ideas from this New Orleans tradition. #MardiGras #MGH #Marketing #McGrawHillMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and ce...
2024-03-0706 min
Marketing InsightsBad, Bad Brands (as in very, very good)Join @Professor Shanita Akintonde as she explores the lands of Bad, bad (as in very good) brands. The baddest brands in the whole Marketing land (scape). Be sure to Post, Share and Like! #ShanitaSpeaks #BadBrands #EmbraceChange #McGrawHill #MarketingInsights. #Nintendo #Nokia #Patagonia Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to...
2024-02-1508 min
Marketing InsightsSigned, Sealed, Delivered BrandsGet ready to kick down the podcasting door in 2024! It’s your Marketing insights host Professor Shanita Akintonde with another insightful gem. Her January 2024 marketing jamboree is entitled Signed, Sealed, Delivered brands and it’s yours! #ShanitaSpeaks #MarketingInsights #McGrawHill #Brands #Branding Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to pred...
2024-01-1110 min
Marketing InsightsBottoms Up BrandsJoin Marketing Maven Shanita Akintonde as she gives you a ‘peek underneath‘ brands that delve into the undergarment industry. She calls them “Bottoms Up brands.” Throw your hands up and don’t miss another great listen! #CalvinKlein #Hanes #VictoriaSecret #ShanitaSpeaks #BottomsUpBrands Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing...
2023-09-2716 min
Marketing InsightsDoggone BrandsJoin Marketing Maven Shanita Akintonde as she shares insights about products, goods and services are “Top Dog” amongst the “doggylicious” options out there. So, let’s wag our tails, bark with excitement, and explore the world of pawsome products that are tailor-made for furry pals. After all, every dog deserve the best, and these brands are here to make dog owners’ lives even more wag-tastic! Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author...
2023-07-1409 min
Marketing InsightsCalling all Cat Lovers!Attention, fabulous feline fanatics! Whether you're a dedicated cat mom, dad, or an all-around cat whisperer, you simply can't miss this chance to join marketing maven Shanita Akintonde on her meowgical journey of sharing top-notch brands that will make your fur baby's heart flutter. Take 10 minutes to learn five ways to spoil your purrfect companion. From grooming goodies to toys that make their tails twitch with delight, this podcast, Cool Cat Brands: How To Get Those Frisky Felines to Look and Behave Their Best, has all the feline essentials covered! 😸🎁 It's time to whisker away and explore the world of cat...
2023-06-2622 min
Marketing InsightsMentoring MattersMentoring. Matters. So do you. Listen in as Career Coach Shanita Akintonde shares her personal story on how to combine both. #MentoringMatters #CareerDevelopment #ShanitaSpeaksLLC #LeadershipSkills #Mentors #MarketingInsights #Podcast #McGrawHill Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all...
2023-05-1712 min
Marketing InsightsAble-bodied BrandsHappy Spring! Time to shake out your bunny tails and prepare your earlobes for an EGG-cellent Marketing Insights podcast entitled Able-bodied brands. This special episode is courtesy of Marketing Insights host, educator, author, career coach and Diversity, Equity and Inclusion expert @Professor Shanita Akintonde #marketingexpert #Marketing #Advertising #DEIExpert #ShanitaSpeaksLLCMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President...
2023-04-1017 min
Marketing InsightsTo Influence or NotInfluencer Marketing is no longer simply a term; it's a strategy, tactic, and moneymaker. Join Marketing Expert Shanita Akintonde as she shares some of the creations that occur behind the content. #ShanitaSpeaksLLC #McGrawHill #InfluencerMarketing #MarketingInsights Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences...
2023-02-1021 min
On Top of PR with Jason MuddMaking your company notable and quotable with Shanita AkintondeSend us a textShanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company.GuestOur episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair.Five things you’ll learn from this episode:How to sell the anticipation of your brand and companyPR best practices that infuse branding strategies Big brand concepts to borrow as a PR pro How to borrow those big br...
2023-01-1023 min
Marketing InsightsBeloved BrandsThe new year is here, and Marketing Maven Shanita Akintonde invites all marketers ready to capture the hearts of consumers to listen to her latest podcast and learn how to do it! @McGrawHill @ProfessorShanitaAkintonde #MarketingInsights #BelovedBrandsMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify ni...
2023-01-0536 min
Marketing InsightsMore than ¡Hola! What Marketers Need to Know about Hispanic ConsumersMore than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an interview she conducted with fellow diversity in marketing consultant Jacqueline Camacho Ruiz, president and founder, JJR Marketing, an award-winning marketing and public relations agency. Their conversation took place as part of a LinkedIn Live series hosted by The American Marketing Association, Chicago Chapter (AMAC) in October 2022 and is reshared here. AMAC hosts LinkedIn Live on the third Wednesday of each month at noon CST. To receive AMAC LinkedIn Live notifications register here: https://www.linkedin.com/company/a...
2022-10-3128 min
Marketing InsightsThe Ten Brand CommandmentsRinse and Repeat. That's a ready-made mantra behind many successful Holiday marketing messages. Learn several other tips from marketing expert Shanita Akintonde as she shares Ten Brand Commandments for creating memorable Boootifully buoyant, Peppermint Patty-placed, Candy-Cane laced campaigns. Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, i...
2022-09-2612 min
Marketing InsightsPut Down the Duckets Part 2The topic of LGBTQ+ marketing is not limited to the month of June. Winning marketers take pride in strategically reaching diverse demographics 12 months out of the year. Listen in as Marketing Sheroe Shanita Akintonde shares the second episode of bite-sized branding tips on how to build a champion brand. LinkedIn: Professor Shanita Akintonde IG: @_SHANITASPEAKS #advertising #branding #marketing #marketinginsights #highered #DEI #DEIB #DEILeaders #diversity #equity #inclusion #diversitymatters #diverseculture #inclusivemarketing #shanitaspeaksLLC #mcgrawhill #marketingadvice #marketingmatters @_ShanitaSpeaks @American Marketing Association @American Advertising Federation @Columbia College Chicago @NAWBO National @NAWBO ChicagoMarketing Maven Shanita Akintonde personifies passion and purpose. With over t...
2022-08-1722 min
Marketing InsightsPut Down the DucketsAccording to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down the Duckets” in order to become LGBTQ+ brand CHAMPIONS. Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcom...
2022-06-2715 min
Breaking and Entering Advertising Podcast#114: Professor Shanita Baraka AkintondeOver 30 years of professional experience bundled into 40 minutes of straightforward advice.
Professor Akintonde is a friend, mentor and expert in all things marketing communications.
To connect with her is to enter a network of thousands of successful advertising professionals.
Connect with her by visiting our Instagram, @breakingandenteringpod
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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
2022-05-1844 min
Marketing InsightsC.A.R.E. Bear (er) BrandsWant to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tune in to Marketing Sheroe and DEI Expert Shanita Akintonde as she provides “care shares” you can apply today! @_shanitaSpeaks #ShanitaSpeaksLLC @McGrawHill #MarketingMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predic...
2022-05-1611 min
Marketing InsightsW.O.L.F BrandsMarketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opportunities to Leverage Facts), particularly in the Social Media realm, are ahead of the curve. @McGrawHill @_ShanitaSpeaks Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company t...
2022-04-1814 min
Marketing InsightsUnboxed BrandsJoin Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain rooted in core values and beliefs, regardless of the cost, which depending on the circumstances may be daunting. However, the overall value is immeasurable, as Sheroe Shanita and the brands she profiles in this podcast have discovered. #McDonalds #Starbucks #PepsiCo #CocaCola #Value #GroundedReality #WomensHistoryMonth Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the b...
2022-03-1716 min
Marketing InsightsSupa Dupa Big Game BrandsTired of not meeting target product sales goals? Want to learn how to develop a CHAMPION brand? Join Professor and Marketing Sheroe Shanita Akintonde as she shares FIVE lessons learned from her advertising Aunties (and Uncle) guaranteed to heighten your brand's presence to Super Bowl levels!@McGrawHill @_ShanitaSpeaks #Marketing #Superbowl #SuperbowlAds Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speake...
2022-02-0818 min
Marketing InsightsDown in the DM (Direct Marketing)For marketers who want to meet consumer demands with more precision, ProfessorShanita Akintonde has the solution. Go down in the DM (direct marketing) with abandon!Not only does this strategy save money, when implemented correctly it can lead to increased brand loyalty and sales. Listen in to learn how it works.@_ShanitaSpeaks @McGrawHill @ 4A's @AMA_Marketing #EmailMarketing #DirectMarketingMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.S...
2022-01-0614 min
Marketing InsightsEverybody Was Squid Game WatchingThis week Shanita explores marketing lessons that inform best practices when targeting Asian communities.#SquidGame #Netflix #Marketing@ColumChiComm @AMA @AAF @CAF @PRSA @McGrawHill @_ShanitaSpeaksMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, a...
2021-12-0822 minMarketing InsightsSuperstitious BrandsThis week's topic? SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer purchasing decisions.#SuperstitiousBrands #ConsumerBehavior@McGrawHill @NSA @PRSA @ColumChiComm @AMA @AAF @CAF Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche au...
2021-11-0510 minMarketing InsightsSuperstitious BrandsJoin Marketing Sheroe Shanita Akintonde for a few SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer purchasing decisions.#SuperstitiousBrands #ConsumerBehavior@McGrawHill @NSA @PRSA @ColumChiComm @AMA @AAF @CAF
2021-10-2913 minMarketing InsightsWould You like to Buy an O-O-H (Out-of-Home )?In this “flash-from-the-past” episode, Professor Shanita Akintonde provides a panoramic view of what the “great outdoors” look like from behind her insightful marketing lens. @_ShanitaSpeaks@ColumbiaChiComm @ColumbiaChi @4As @McDonalds @KFC @AdAge @AMA_Marketing @NSA @PRSA @Toastmasters Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing tr...
2021-08-3121 minMarketing Insights"Boss Brands" - Attracting & Maintaining Consumer LoyaltyJoin Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty!#BrandLoyalty #Branding #BrandLove #Marketing #McGrawHill #MarketingInsights @AmericanMarketingAssociation @PRSAMarketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, ident...
2021-07-1312 minMarketing InsightsBrands that Take a StandIn this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner).Similar Episodes:Walk it Like they Talk ItPolitical Correctness in MarketingMarketing for a Better World @_ShanitaSpeaks Professor Shanita B. Akintonde | LinkedInwww.ShanitaSpeaks.com
2021-05-1315 minMarketing InsightsLove BrandsSpring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love". In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde offers a big box of ‘ear candy’ via an assortment of brand ‘love’ lessons. Tune in and take a big bite! #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE
2021-03-0211 minMarketing InsightsWedding Brands: Top Brands, Songs and More!Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s” into Paid. In. Full. Like, Share & Spread the Word! @McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN
2020-12-1716 minMarketing InsightsMarketing Shoes, Shoos, and SKUsJoin Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series: Marketing Shoes Shoos, and SKUs.@MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA
2020-11-2515 minMarketing InsightsWalk it, Like They Talk it Brands (Diversity, Equity & Inclusion in Branding)Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equity, and Inclusion (DEI) in branding looks and FEELS like for consumers. Citing examples from brand behemoths like Procter & Gamble, after this episode, you, too, will be better prepared to incorporate DEI into your own branding efforts. @SHAKINTONDE @AmericanMarketingAssociation @McGrawHill @P&G #Marketing #Branding #TalkAboutBias #DiversityandInclusion
2020-09-2115 minMarketing InsightsPulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction. If you have not done so already, be sure to listen to Part 1 of 2!Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE
2020-07-2913 minMarketing InsightsPulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2Join Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago Follow her on Twitter: @SHAKINTONDE or Linkedin: https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshanitaakintonde%2F&data=01%7C01%7Cnicole.young%40mheducation.com%7Ce1548618643544d7662f08d812d52467%7Cf919b1efc0c347358fca0928ec39d8d5%7C0&sdata=PClw7pg%2FY49AhHkC6SAzlt5X56YH3jtLQYbcxcItCrw%3D&reserved=0 Click here for tips on how McGraw Hill is handling COVID-19!The Impact of COVID-19 & How...
2020-06-1712 minMarketing InsightsHow "Short Brands" Equal Big BucksJoin Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG bucks! #McGrawHill #Nike #Branding #Brands #MarketingInsights @SHAKINTONDEYou can also find Shanita on Twitter: @shakintonde or LinkedIn: https://www.linkedin.com/in/shanitaakintonde/
2020-04-2214 minMarketing InsightsHow Should Brands Spell Diversity?!? R-E-S-P-E-C-T!The 21st century world is diverse! Consumers see and experience the world--and the brands they use and consume in it--from different vantage points. Consumers want to be sure that the brands they enjoy not only sees them--but respects them!What are important considerations for marketers as they seek to influence consumers?What mistakes must marketers avoid?What can marketers do to help customers connect to their brand? Build loyalty? Lean in to learn more from Shanita Akintonde, professor, author and career coach! Be sure like and subscribe to the Marketing Insights Podcast Series on Sticher, GooglePlay, iTunes and S...
2020-01-3113 minMarketing InsightsSo You Want to Build a Brand?!?So you want to build a brand?! Lean in for 11 minutes to this edition of the Marketing Insights Podcast Series where Shanita Akintonde takes us through the 7 basic rules to follow in order to build a successful brand. You can follow Shanita Akintonde on Twitter @shakintonde
2019-08-1211 minMarketing InsightsBrands that WOW: Do they Make a Sound?In this edition of the Marketing Insights Podcast Series, Shanita Akintonde considers the question - do brands need to "make noise" in order to WOW consumers? Or is it sufficient to let success speak for itself? Listen in for her tips on the 7 Hows for Brands that WOW!Follow Shanita on twitter @shakintonde
2019-05-0309 minMarketing InsightsJust Keep Swimming: How Struggling Brands Keep Themselves AfloatJoin Award-winning Professor Shanita Akintonde for this very special edition of the Marketing Insights Podcast series entitled, Just Keep Swimming: How Struggling Brands Keep Themselves Afloat. @shakintonde #product_lifescycle
2019-03-0110 minMarketing InsightsHolly, Jolly, Dollar-Generating BrandsWelcome to 2019 and this VERY special Holiday Edition of our Marketing Insights Podcast Series entitled The Anatomy for Holly, Jolly, Dollar-Generating Brands by Shanita Akintonde. Marketers are often the face behind, beside and sometimes in front of brands hoping to catch the fevered frenzy of the holiday shopping season. Of course, planning for this important season happens well in advance! What strategies are important for marketers to consider in order to increase the odds of a holly, jolly, dollar-generating brand? Listen in for some high level insights of the art and science beh...
2019-01-0709 min
Marketing InsightsChild's Play - Marketing Insights Podcast SeriesToday’s kids are wielding a lot of power and influence over the buying decisions the adults in their lives make! Many have money to spend, and their parents’ approval to spend it. However, are there ethical implications of marketing directly to wee ones? Listen in to hear Shanita Akintonde, Columbia College Chicago, provide you with some fascinating and insightful marketing infomation to consider.
2018-08-2005 min
Marketing InsightsDr. Feelgood-Marketing Insights Podcast SeriesThis Marketing Insights podcast discusses tips marketers can use to "prescribe" or point consumers toward products and/or brands that help them to see the BEST in themselves. Lean in and listen to Professor Shanita Akintonde describe the magic behind "feel good" marketing! This episode is appropriate for educators and students.Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.
2018-07-2606 min
Marketing InsightsSelling the Sizzle: How to Become Notable and Quotable - Marketing Insights Podcast SeriesListen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. Today’s podcast entitled "Selling the Sizzle" includes the top 10 rules to become notable and quotable! Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. This podcast is appropriate for educators and students.
2018-05-2909 min
Marketing InsightsMentoring Matters - Marketing Insights Podcast SeriesThis month’s episode of Marketing Insights features Shanita Akindonde, professor, author and career coach, discussing why mentoring matters! Lean in as she discusses the importance of securing a mentor as well as the 7 tips for mentoring success in college, and life. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.
2018-04-3007 min
Marketing InsightsYou're Fired, What Next?! Marketing Insights Podcast SeriesToday’s podcast entitled You’re Fired…What Next? includes 8 tips to help individuals deal with the challenging, temporary situation that many of us will find us in at one point in our career--BEING FIRED. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. The podcast is appropriate for educators and st...
2018-04-2303 min
Marketing InsightsYou're Hired, Now What? Marketing Insights Podcast SeriesYou've just landed your DREAM JOB! NOW WHAT?!? Today’s podcast entitled You’re Hired…Now What? unpacks 5 important things you must do upon landing the job. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. This podcast is appropriate for educators and students.
2018-04-2305 min