Shows
Attention ShiftInside the Executive Mind: Shannon Brayton on Trust, Strategy, and Board-Level CommsWhat do you do when your CEO doesn’t “get” marketing—or worse, thinks they already do? In this episode, we talked to Shannon Brayton, former CMO at LinkedIn and senior comms leader at Bessemer Venture Partners, about the high-wire act of educating power players on the value of marketing and communications. Shannon shared how she’s earned the trust of executives like Jeff Weiner by learning their communication styles, staying radically transparent, and explaining in detail the strategic impact of comms. For those of us who’ve had to decode a leader’s style while pushing forward a vision, her in...2025-06-0551 min
The Path with Ryan RoslanskyBonus Episode: What it takes to make a career in comms, according to CMO Shannon BraytonOn this bonus episode of The Path, Ryan and LinkedIn Editor in Chief chat with Shannon Brayton, Chief Marketing Officer of Bessemer Venture Partners about the dynamic and rapidly evolving world of communications. Shannon has made impactful contributions at Yahoo, eBay, OpenTable, and as the former CMO of LinkedIn – She offers a unique perspective on merging social media, marketing, and external communications into a cohesive career path.We'll explore why this field is highlighted in LinkedIn's "Jobs on the Rise" report and uncover the skills and experiences necessary to thrive in this industry.Follow Ryan, Da...2024-01-2424 min
Yet We ThriveEpisode 111: Shannon Brayton's StoryJoin us this week with special guest Shannon Brayton as she shares her story.2023-04-2534 min
Stellar WomenExcelling at Public Speaking & Building Diverse Companies with Shannon BraytonMila and I had a much-anticipated guest on this episode of Stellar Women—Shannon Brayton. After hearing Shannon speak with our CEO Mike Gamson at a company event, we knew we had to have her on the podcast due to her energy, authenticity, and wealth of experience in both marketing and the world of tech.
Shannon brought that same energy to the podcast. During this episode, we discuss why innovative companies are making diversity a part of their strategy early in their founding, her most controversial piece of advice, and how she became an all-star public speaker who has interviewed Mi...2021-10-2618 min
In DepthKilling stories and creating categories — Comms tips from Shannon Brayton’s 25+ years in techToday’s episode is with Shannon Brayton, a Silicon Valley veteran with more than two decades of experience shaping corporate narratives and leading teams at companies like LinkedIn, OpenTable, eBay, Yahoo!, and Intuit. She recently joined Bessemer as the venture capital firm’s first-ever CMO. In today’s conversation, Shannon shares the comms and leadership lessons she’s picked up along the way. In addition to sharing her broader philosophy around the role of comms and her thoughts on why it’s one of the more underappreciated functions, Shannon gets into the tactical weeds on everything...2021-06-1059 min
No Limits with Rebecca JarvisLinkedIn CMO Shannon Brayton: Forgoing the traditional routeShannon Brayton has served as the Chief Marketing Officer of LinkedIn since 2015. Her previous credentials include multiple big name tech firms and startups, such as Intuit, Yahoo!, eBay, and OpenTable. At the age of 19, Shannon began working full time during the day and attending college classes at night, opting for a less traditional route. On this episode, Shannon discusses how she navigated hard decisions of when and how to leave a company, emphasizes the importance of transparency within teams, and hits on how to figure out when its time to make a change and recognizing complacency. Congratulations to our N...2019-01-2246 min
a16z Podcasta16z Podcast: How to Manage a PR Agencywith Shannon (Stubo) Brayton (@sstubo), Margit Wennmachers (@wennmachers), and Sonal Chokshi (@smc90)
One of the company building topics that’s surprisingly mystifying is PR -- and only surprising since so much of the strategy and tactics behind public relations are actually hidden from public view. We've tried demystifying the topic in an ongoing series, covering everything from "the why, how, and when" of PR" and leaders building a personal brand to crisis communications.
But the most frequently asked question startup founders, especially technical ones, have is how to manage a PR agency -- from when to br...2018-09-2739 min
Hootcast: A Hootsuite PodcastLinkedIn: Lessons from a Silicon Valley VeteranHootsuite CEO Ryan Holmes chats with LinkedIn’s CMO Shannon Brayton about lessons learned from her time in the tech industry, along with social media tips for business professionals.
Learn more about:
LinkedIn etiquette fails: http://ow.ly/ziUZ30hfHRq
5 things your brand should be doing on LinkedIn: http://ow.ly/emIf30hfI6L
Shannon’s thoughts on reverse mentoring: http://ow.ly/sebs30hfIkS2017-12-1500 min