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Shannon Hernandez

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Empowered & Embodied ShowEmpowered & Embodied ShowJoy Over Hustle, Every Damn Time with M. Shannon HernandezSend us a MessageIn episode 159 of The Empowered & Embodied Show, Kim Romain and Louise Neil are joined by the magnetic and mission-driven M. Shannon Hernandez—founder of the Joyful Business Revolution—for a real-talk conversation about redefining success, saying no to burnout, and building businesses that are fueled by joy, not pressure.From the streets of NYC to sacred silence in Bali, Shannon shares what it truly means to live and lead from a place of nothing to prove, nothing to lose. We unpack hustle culture, the art of slowing the f*ck down, and...2025-05-1347 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursCreate Multiple Pieces of Content to Promote a PodcastStruggling to repurpose podcast content and promote your show effectively? 🤔 Creating a podcast takes time and effort, but if you're only publishing full-length episodes without repurposing them, you're missing out on a huge opportunity to grow your audience. In this episode, I’ll show you how to turn one podcast episode into multiple pieces of content for social media, YouTube Shorts, blog posts, and more—without adding extra stress to your workflow. I’ll also break down the best AI-powered tools, like Descript and TurboScribe, to help you save time, create high-quality content, and drive more listeners to your podcast...2025-02-0630 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Hardest Part About Getting Your Podcast NoticedWant to know how to get your podcast noticed and grow your audience? In this episode, we’re tackling the biggest challenges podcasters face when it comes to promotion and sharing actionable strategies to overcome them. If you’re struggling with podcast marketing, unsure where to focus your efforts, or frustrated with slow growth, you’re not alone. This episode will show you how to simplify your podcast promotion, maximize your reach, and connect with the audience your podcast deserves. Learn how to stop feeling overwhelmed by social media, focus on the platforms that truly matter, and repurp...2025-01-3037 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursPodcast Marketing Strategies That Get Results - Case StudyDiscover how to master podcast marketing with proven strategies that deliver real results, as Shannon dives into two powerful case studies showcasing what works and what doesn’t. Using these detailed examples, Shannon uncovers the mistakes many make when aligning their podcast with their goals and shares actionable strategies to avoid these pitfalls. Whether it’s finding your niche, crafting lead magnets, or building trust with your audience, this episode will equip you with practical insights to transform your podcast into a focused, results-driven business tool. Episode Highlights 🟢 Case Study 1: The challenges of inconsistent topics and mis...2025-01-2345 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursObjectives Your Podcast Needs To Drive Results For Your BusinessTurning your podcast into a results-driven tool for your business can feel overwhelming without the right strategies in place. Today, we’re diving into the essentials of setting clear podcast objectives that align with your business goals. Discover how to create workflows that maximize efficiency, optimize your content for growth, and deliver real value to your audience. From brainstorming unique ideas to using tools like TubeBuddy and ChatGPT, I’ll guide you through strategies that elevate your podcast’s reach. Plus, I’ll share actionable insights on embedding your podcast for better SEO, crafting lead magnets to grow ema...2025-01-161h 11The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursWhy Your Podcast Needs to Be on YouTube in 2025Are you wondering if YouTube is the future of podcasting? In this episode, discover why your podcast must be on YouTube in 2025. Shannon Hernandez not only dives into the 5 hard truths about YouTube podcasting but also breaks down the key insights shared during YouTube’s exclusive live podcasting event in December 2024. From leveraging SEO-friendly thumbnails to optimizing playlists and monetization strategies like AdSense and channel memberships, this episode provides you with everything you need to succeed. Whether you're just starting out or looking to expand your reach, this guide will show you how to tap into YouTube’s mas...2025-01-091h 07The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursWhen Life Happens: Balancing Family, Podcasting, and Mental HealthLife has a way of reminding us what’s most important, even when we’re chasing our podcasting dreams. In this heartfelt episode, Shannon Hernandez opens up about balancing personal responsibilities, such as caring for aging parents, with the demands of podcasting. From the value of batching content to his updated stance on YouTube as a podcasting platform, Shannon shares practical insights and personal reflections. Tune in for an honest conversation about finding balance in 2025 while keeping your mental health in check. Episode Highlights 🟢 Balancing podcasting with family responsibilities: A personal story.🟢 The lifesaving strategy o...2025-01-0208 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursPodcast Burnout: How to Recharge, Reflect, and Stay CreativeToday on The Podcast Therapist: Feeling burned out from podcasting? Whether it’s the holiday rush or juggling personal and professional responsibilities, burnout can take a toll on even the most passionate creators. In this episode, I dive into how to manage and avoid podcast burnout, the importance of taking intentional breaks, and how reflection can lead to better content and a stronger connection with your audience. Discover actionable tips to plan breaks, simplify your workflows, and prioritize your physical and mental health. Plus, hear my personal story about hitting a wall with content creation and how em...2024-12-2633 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs11 Actionable Tips to Improve Your Podcast in 2025: Audio, Content Flow, and BrandingWant to grow your podcast and deliver a professional, engaging show in 2025? In this episode, I’m sharing 11 actionable tips to help you improve your podcast content, streamline its flow, and enhance audio quality. If you’re tired of losing listeners with long intros or uneven sound, these strategies will help you polish your podcast, boost engagement, and grow your audience. Drawing on my years as a radio broadcaster, podcaster, and producer, I’ll cover:🎬 Why short intros matter for keeping listeners hooked.🧩 How to structure your podcast content for logical and engaging flow.🎧 How to normaliz...2024-12-1933 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursHow to Get Your Podcast Discovered with SEO and Inbound MarketingHow are listeners finding your podcast? If you’re not getting discovered the way you should, it’s time to explore SEO and inbound marketing strategies tailored for podcasters. In this episode, Shannon shares how to optimize your podcast for search engines, use your website as a central hub for leads, and turn short-form content into powerful tools for discoverability. You’ll learn actionable tips to attract listeners, nurture leads, and drive real results for your business or personal brand. Episode Highlights 🟢 Why SEO strategies are essential for podcast discoverability🟢 How to optimize podcast titles, desc...2024-12-121h 04The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs2024 Podcast Marketing Trends: What You Need to Know for 2025In this episode of The Podcast Therapist, Shannon takes a deep dive into the 2024 Podcast Marketing Trends Report and what they mean for creators heading into 2025. He also reflects on his podcast reboot and shares practical tips for critiquing your own show to improve presentation and engagement. Plus, Shannon highlights essential podcast equipment you should snag during the holiday sales to take your setup to the next level. Episode Highlights: 🟢 The 2024 Podcast Marketing Trends Report and insights for 2025.🟢 Critiquing your podcast: How to identify and fix presentation gaps.🟢 The importance of SEO and short-for...2024-12-051h 10The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist Returns: Solo Podcasting vs. Co-Hosting + Overcoming BurnoutHave you ever wondered if you can run a podcast all by yourself or if you really need a guest? Struggled with burnout while trying to juggle content creation and life? This episode is all about solutions for those dilemmas. Shannon shares insights from his personal journey of podcasting, what went wrong, and how he rebooted his show with a fresh perspective. Whether you're an entrepreneur, a solopreneur, or a podcaster looking to simplify your process, this episode has golden nuggets for you. Episode Highlights 🟢 Why Shannon took a break from podcasting and lessons learned...2024-11-2052 minSeven Figure Builder ShowSeven Figure Builder ShowMastering Business Growth and Travel Adventures with Shannon HernandezWhat if you could transform your marketing strategy with the power of storytelling and achieve a 42% higher return on sales? We're thrilled to welcome Shannon Hernandez, an inspiring entrepreneur who transitioned from teaching eighth-grade students in Spanish Harlem to founding Joyful Business Revolution, a thriving marketing consultancy. Shannon shares her journey and reveals her secrets to mastery in mission-driven email marketing, emphasizing the importance of owning your communication channels. Discover how authentic human connections in business can be preserved and enhanced through compelling, story-driven emails that surpass the fleeting impact of social media. Throughout our conversation, Shannon a...2024-11-0330 minConfessions of a LoveaholicConfessions of a Loveaholic11. Bedroom Breakthrough: Uncensored with Heather ShannonGet ready for a sizzling episode with certified sex therapist Heather Shannon! Host of the hit "Ask a Sex Therapist" podcast, Heather brings 12+ years of experience helping couples reignite their passion. Featured in Cosmopolitan and Women's Health, she's the go-to expert for 2.5 million women on the Peanut App.In this candid conversation, Heather dishes on:• Kicking bedroom shame to the curb• The surprising truth about people-pleasing in bed• Finding your "self-energy" and bringing mindfulness to the bedroom• The four-layer cake of intimacy (spoiler: it's delicious!)• Why...2024-09-2341 minAsk A Sex Therapist with Heather ShannonAsk A Sex Therapist with Heather Shannon096 Healthy Relationships and Soulmate Love with Emmy HernandezGet access to my FREE Intimacy Audit mini course: https://heather-shannon.mykajabi.com/intimacyauditHello, my loves! Join us for an incredible guest episode featuring Emmy Hernandez, CEO of Soulmate Love University, as she shares her journey from Silicon Valley executive to expert love coach. Discover how Emmy transformed her dating life through intensive training and find out how she helps high-achieving women attract soulmate love. From understanding the signs of toxic relationships to rewiring belief systems for healthy love, this episode is packed with valuable insights. Tune in to learn the importance of self-reliance, the power...2024-09-1644 minPort St Lucie TalksPort St Lucie TalksPort St. Lucie Talks: Mayor Shannon Martin on City Growth, Safety, and Future VisionIn this episode of Port St. Lucie Talks, Dash Hernandez sits down with Shannon Martin, the Mayor of Port St. Lucie, to discuss the city's rapid growth, safety initiatives, and her inspiring journey from Vice Mayor to Mayor. Shannon highlights exciting developments like the opening of Pioneer Park, the new police training facility, and how the city is enhancing infrastructure and public services to meet the needs of its growing population. Learn about the innovative strategies being implemented to ensure Port St. Lucie remains one of Florida’s safest and most vibrant communities. Whether you’re a resident, business owne...2024-08-1427 minDaniel Does DFW TheaterDaniel Does DFW TheaterWhiskers, Whimsy, and Wisdom (with Shannon McGrann)Prepare to be captivated as the effervescent Shannon McGrann joins us on a theatrical odyssey in this week's episode of Daniel Does DFW. Shannon, who has been electrifying the DFW theater scene with her acting and unexpected singing talents, sits down to share the highs and lows of her storied career. We'll reminisce about a Halloween party that first connected us and dive into a hilarious tale involving her rambunctious cat Rosie—an adventure that nearly rerouted my path in theater.The stage is set for an enlightening conversation where the precision of baking intertwines with the em...2024-05-0752 minThe Company ShowThe Company ShowJoy, Email and Your Podcast with Shannon HernandezI’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts.On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part?That’s the rub and trying to answer that question is the work of entire industries and an important activity for business owners and marketing managers evaluating what they and their teams spend time on.It’s one of th...2024-04-0445 minThe colours of ParenthoodThe colours of ParenthoodFrom Struggle to Strength with Doula Shannon HernandezIn this powerful episode, we speak with Shannon Hernandez, a mother of three and a devoted doula, who bravely shares her journey through postpartum depression. She reflects on her early years as a single mom and her evolution into a passionate advocate for maternal support. Join us as Shannon illuminates the challenges and triumphs of motherhood, providing invaluable insights from her personal experiences. 2024-03-1346 minSpeaking of DesignSpeaking of DesignListen, Mental Health Matters: Shannon Sale and Anne Hernandez, Grady Health SystemIn the third episode of “Listen, Mental Health Matters,” Brian Giebink, HDR’s behavioral and mental health practice lead, talks with Grady Health System’s Shannon Sale, executive vice president and chief strategy officer, and Anne Hernandez, vice president of behavioral health. Their discussion explores strategies they’ve implemented to improve access to behavioral health care, including integration with existing specialty centers and new outpatient centers, as well as the creation of an employee resiliency clinic. Through these strategies, they have progressed their mission to address the social determinants of health beyond the care environment with programs to address housing, c...2024-01-3025 minPursuing the KingdomPursuing the KingdomBonus material - Shannon and TranscendentalsThis episode is bonus material of Shannon sharing of Truth, goodness and beauty and how it matters in our life. Everyone sees the world through particular lenses based off of their experiences. Shannon discuss how we can see reality by implementing truth, goodness and beauty in our prayer life.2024-01-2110 minSell Without SellingSell Without Selling279: Following Your Joy to Success with M. Shannon HernandezOn this episode:Stacey is joined by founder of Joyful Business Revolution M. Shannon Hernandez for an eye-opening conversation on obstacles in marketing strategy, early beginnings, and prioritizing your joy.Key Takeaways-Focus on your zone of genius. Do what you do best.-Ask yourself if you're waking up with a passion for what you're doing. -Sales happen in conversation. Tweetable Quotes:"We only fail when we chose not to learn." -Stacey O'Byrne"If I'm out of alignment... I crash. It's been something...2024-01-1553 minThe Daily GroomerThe Daily GroomerAfter Hours: Blake Hernandez AKA “Father Time”Episode 7: Shannon Wynings Roberts sits down with Father Time of Groomfluencers Blake Hernandez, business owner, and comedian Blake Hernandez. They discuss: How to manage running multiple businesses Which certifications are worth it Brand loyalty is more important than you think Mackensie & Blake are friends now? Blake's upcoming events Retro trims are coming back! Reach out to us at stories@thedailygroomer.com with your craziest grooming stories!2023-11-111h 02Crown YourselfCrown YourselfPractical Joy: Unleashing Your Vibrational Power for Business and Life with Shannon HernandezDid you know that joy is not just an emotion, but a vibration that can elevate your business and life? It's a fascinating concept I explored with Shannon Hernandez, the "Queen of Organic Marketing" on the Crown Yourself podcast. We delved into the power of eliminating lower vibrational aspects, such as guilt and shame, to attract more money and energy into business. Stay tuned for more enlightening conversations! 🎧   #OrganicMarketing #PositiveVibration   In this episode of the Crown Yourself podcast, host Kimberly Spencer interviews Shannon Hernandez, known as the "Queen of Organic Marketing." Shann...2023-10-041h 03Power Suits and Pillow TalkPower Suits and Pillow TalkInterview with Business Coach & Author M. Shannon HernandezGet ready to embark on an exhilarating journey! Join Laurie and Jen as they delve into the awe-inspiring realm of Joy in Business and Play with none other than the incredible M. Shannon Hernandez, the remarkable author behind the sensational new book, Practical Joy: Simple Tools to Cultivate More Joy Everyday. Having navigated a botched surgery that almost resulted in death and a spouse who transitioned to a woman, M. Shannon Hernandez has determined that there is one undeniable, non-negotiable in life: JOY.And yet, most people can't identify where their own joy stems from...2023-09-1344 minDo Good WorkDo Good WorkThe Ride of A Lifetime: Decoding the Secrets to Success with Sherry Shannon-Vanstone: From Cryptologic Mathematician with the US GOV, to Serial Entrepreneur with 2 IPOs & 2 Acquisitions, Fast Forward Today To Transforming Education and Social ImpactSherry Shannon-Vanstone, Profound Impact Corporation's CEO, underscores the effective use of data in this podcast. Sherry insists that organizations can optimize data use by understanding their goals and leveraging AI tools for automating processes related to data analysis. This strategy can also support researchers in finding relevant funding opportunities. Sherry advocates for a strategic approach where AI tools and humans work together to unlock the potential of data, leading to efficient problem-solving. She also emphasizes the importance of metric gathering, transparency, and diverse teamwork. Who’s The Guest? Sherry Shannon-Vanstone is a purpose-driven, successful, serial tech entrepreneur wh...2023-07-1231 minThe Practical Wealth ShowThe Practical Wealth ShowThe Power of Organic Marketing: Increase Business Cash flow without Spending Money on Advertising with M. Shannon HernandezIn this episode, Curtis May interviews M. Shannon Hernandez, founder of Joyful Business Revolution™. Shannon highlights the importance of organic and email marketing for business growth, noting that businesses often make the mistake of focusing too much on social media marketing instead of growing their email list. She emphasizes that email marketing should be a priority for businesses and suggests creating themed marketing campaigns to solve customer problems. To drive growth and engagement, she recommends tracking success through booked appointments and new clients.  In this episode, you'll discover: “The Power of Organic Marketing:  Increase business cash f...2023-06-0834 minThe SmallBizChat with Melinda EmersonThe SmallBizChat with Melinda EmersonBringing Joy Into Your Marketing with M. Shannon HernandezIn this episode, Melinda Emerson converses with Shannon Hernandez, founder of the Joyful Business Revolution. They delve into the 'who', 'what', and 'when' of marketing, the importance of email marketing, and simplifying strategies. They discuss choosing the right platforms, content branding, mission-driven marketing, and emotional branding. The Love Your Leads framework is introduced, and retirement preparation is touched upon. (0:00) Introduction of Shannon Hernandez and episode overview (1:04) Sponsor: Melinda's live course for aspiring entrepreneurs (3:22) Building long-term business success (4:28) Guest introduction: Shannon Hernandez, founder of the Joyful Business Revolution (6:17) Explanation of the Joyful Business Revolution and the 'who', 'what' and 'when' of...2023-05-1020 minPodcasting 101 with RSS.comPodcasting 101 with RSS.comWhy Shannon Hernandez Took a Break From PodcastingIn this episode "quick hit," from episode 15, Shannon Hernandez shares the ins and outs of podcasting and why he needed to take a break from the medium.Prefer to listen to the full episode? Tune in here: https://rss.com/podcasts/podcasting101/564841/Ready to start your own podcast? Sign up for free today: https://rss.com--Shannon’s Links:Website: https://www.theshanman.com/Youtube: https://www.youtube.com/c/ShannonHernandezFacebook: https://www.facebook.com/Th...2023-01-1803 minShe Builds EmpiresShe Builds Empires116. JOY: The Missing Ingredient to a Profitable Business with M. Shannon HernandezM. Shannon Hernandez took 167 days off in 2021. Yup, you read that right. I thought I ran a business with lots of free time until I met Shannon! 167 D A Y S her secret? JOY. And a bunch of other things that help a business run as a well oiled machine.   Join us in this illuminating and raw and heartfelt conversation around business, joy and Shannon's story. ----- M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality™ Wheel and...2022-11-2931 minThe Unstarving MusicianThe Unstarving Musician243 Shannon Curtis – House Concerts, Building Connections And Community, Release Strategy And Her 2018 Album "Both At The Same Time" (Rewind Episode)This episode features singer songwriter and queen of house concerts Shannon Curtis. It's another installment of the Unstarving Musician rewind series where I showcase a past interview. And I've re-edited and remastered the episode for your listening pleasure. :)  This conversation is so good! We talk about Shannon's journey into house concert tours, plus: How house concerts upped her game in terms of building connections and community Her book on house concerts Her then latest album Both At The Same Time Her release strategy and more This is one of the conversations I come back to o...2022-11-1146 minThe Dirt on FlowersThe Dirt on FlowersEP 15: The Dirt with Lori Hernandez of Three Acre Fam - How to Have a Healthy Relationship with your FarmJoin Lyndsay Biehl of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm to dig the dirt with our special guest, Lori Hernandez of Three Acre Farm!We are talking all about better ways to have a Healthy Relationship with our farm by finding your farm's sweet spot where you balance life + profitability. Lori has amazing insight and we know you'll love it!Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!2022-08-261h 04The Matt Stone ShowThe Matt Stone ShowConversations: Shannon Hernandez’s Big Leap Success StoryMeet Shannon Hernandez -- founder of Joyful Business Revolution and Business Growth Strategist for coaches and consultants. In this long-form video version of the daily Accelerate w/ Matt Stone Podcast, you'll hear Shannon's big leap story from public school teacher to thriving entrepreneur. She shares the about the pivotal moment when she knew it was time to leap, and the strategies and support she used to navigate her way to the purpose-drive and profitable business of her dreams. For anyone considering a big leap, this is a conversation not to be missed! ***Video version also available on YouTube: https...2022-07-1439 minThe Catapult EffectThe Catapult EffectThe Healing Power of Plants with Shannon HernandezRecently, there is more and more discussion around using psychedelics such as Ayahuasca to help us heal from emotional and/or physical pain.There are many schools of thought around the use of psychedelic or other plant medicine. My guest today is Shannon Hernandez, a former nurse turned spiritual master. If you’ve been curious about trying it out, or you aren’t sure whether a place you’re researching is safe, this is the episode for you. In this episode you will learn:How plant medicine differs from p...2022-06-1453 minNLBP.TVNLBP.TVSix-Figure Souls Podcast with M. Shannon Hernandez | SFSP S06 EP02M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality™ Wheel and E.X.P.A.N.D. Method™. Shannon is the founder of Joyful Business Revolution™ where she and her team work with online coaches and consultants teaching them how to grow their business for GOOD, resulting in more joy, more time-off, and more profits with purpose. A sought after expert in the world of online business strategy, Shannon has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design...2022-05-0529 minTrust the Journey. TodayTrust the Journey. Today99: Conscious Connections - Shannon HernandezWelcome to our second episode in the Conscious Connections series with Mel! Today, Mel is connecting with Shannon, a long time friend and kindred spirit. Shannon Hernandez is a former Registered Nurse and Massage Therapist. Shannon is what some might call a transformation junkie, always seeking to grow and integrate what she has learned, and share it with others. Since she was a child, she has known her purpose was to "grow and be better." (That's youthful verbiage for transformation.) She has devoted her life to connecting with the "Great Spirit," originating within the Christian church and later expanding to...2022-04-021h 15Expert Speaker PodcastExpert Speaker PodcastEp.31 - How To Have More Joy, More Revenue, and More Time Off with Shannon HernandezIn this episode, Majeed is joined by Shannon Hernandez, Joyful Biz Growth Strategist + CEO Mindset Coach. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz—and specifically is known around the globe for her Joyful Marketing Methodology. She works with online coaches and consultants teaching them how to grow a profitable business that includes abundant time off. A sought after expert in the world of joyful marketing and online business strategy, Shannon has been featured on CBS, ABC, The Huffington Post, FOX, and NBC. She has over 25 years in award-winning curriculum design an...2021-12-0148 minSeven Figure Consultant with Jessica FearnleySeven Figure Consultant with Jessica FearnleyBuilding Joy into Your Business with M. Shannon Hernandez and Amy HagerOn a scale of 1 to 5, how much joy is there in your working life? We have this idea of business as being grey and serious, don’t we? When you worked in corporate, there was an expectation of what your day looked like, how you would behave, what work would be like. And now you sell to corporates, you’re probably still following those same rules. We get told all the way through school that we need to knuckle down and work hard. That narrative stays with us, doesn’t it? It’s almost as if we have thi...2021-08-1644 minMind Over MarketingMind Over MarketingMarketing Mastermind with Guest Joseph Hernandez, Owner of In MotionInMotion Pro is a full service photo and cinema production company based out of Bakersfield, California. Host, Shannon Lackey, had the opportunity to sit down with the owner, Joseph Hernandez, to discuss how photography and video marketing has changed over the years and how businesses are successfully leveraging video marketing to grow their businesses and non-profits. Joseph and Shannon also discuss how important it is to understand your business's or company's brand, objectives, and target market when going all-in on professional video marketing. If you're not ready for professional video, listen until the end because Joseph shares some DIY tips...2021-07-1939 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursHow Much Podcast Editing Is Too Much Editing?In today's episode I will be sharing with you an extended version of my YouTube video that I published last week. However, this podcast goes further into my own personal process for podcast production and editing.  You may want to take notes in this episode--especially if you want to learn how I edit my podcasts.In this episode, you will learn:How to identify the different styles of podcasting.How different styles affect the amount of time it takes to edit a podcast.How long it really should take to edit a podcast. How to...2021-04-0638 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursSponsorship Pros and Cons, Structuring Your Patreon and What Podcasters Should Do When They Reach Milestones With Jimmie Whisman [Part 2]Last week's episode was left on a bit of a cliffhanger when I started asking Jimmie Whisman about sponsorship pros and cons.  This week, Jimmie shares insight into the pros and cons of podcast sponsorships and what podcasters need to be aware of.  This conversation is a nice setup to the following topics that we discuss:When you should start a Patreon account.What Patreon tier structuring looks like along with the bonus content.Whether cross-pollinating your podcast is as effective as you hear it be.How live podcast opportunities present themselves and what to...2021-03-3048 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursTrue Crime Podcaster: Jimmie Whisman Shares How He and His Partner Found Podcast Success [PART 1]5 years ago, Jimmie Whisman and James Pietragallo made the decision to create a true crime podcast called Crime in Sports.  With a crude setup in an apartment in Phoenix, Arizona, the comedic duo recorded their first podcast with two lapel microphones and a video camera to capture the audio.This episode can be found AD-FREE, unedited and in its entirety here.Once that first episode was complete, they uploaded it and only got 12 total downloads. Disappointed in the downloads, James was ready to call it quits before Jimmie reminded him that it...2021-03-231h 08The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursGetting More Podcast Listeners - The Different Types Of Podcast MarketingGetting more podcast listeners is a HUGE topic for most podcasters. Am I right?But when it comes to getting more podcast listeners, what is the right way to market those podcasts? In today's episode, I want to examine the different types of podcast marketing and help you identify which ones will work best for you.Today's podcast was inspired after I attended a recent Clubhouse room filled with podcast creators who seemed to be caught up in the the throes of knowing which would be the best way to market their...2021-03-1657 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursShould I Put My Podcast On YouTube?"Should I put my podcast up on YouTube? I hear it's great for getting discovered."I frequently hear this comment from podcasters who are looking to gain more listeners to their podcast.  But truth be told, posting a podcast up to YouTube is more than just grabbing the audio file, attaching podcast cover art and letting your podcast play underneath the card.  In fact, when it comes to gaining more traction to your podcast, putting audio-only podcasts up on YouTube could be wasting valuable time for you, the podcaster.  In fact, your...2021-03-091h 01The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursRecalibrating Your Podcast Efforts When You Can't Publish For A WeekRecalibrating your podcast efforts  when you can't publish for a week is something that might happen to you and your podcast.In the case of today's podcast, you will learn exactly what I did this last weekend to recalibrate the efforts of my podcast, website and YouTube channel. Sometimes life will happen to you and if you're not batching your podcast content, you might find yourself in a pinch when it comes to getting your podcast out to the masses.  In those instances, I feel that it might be important for you to...2021-03-0213 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursSponsorship Strategies From Radio That Can Help Podcasters Who Want To Monetize featuring Steve MoynihanSponsorship strategies from radio--that can ultimately help podcasters who want to monetize--can help when it comes to approaching a potential new sponsor. Today I speak with Account Executive for Hubbard Broadcasting-Phoenix, Steve Moynihan.  Steve has extensive experience in radio industry sales since the early 2000s and also a digital media consultant.  His wisdom and experience in traditional media is like hitting the jackpot for podcasters who need answers to the countless questions about sponsorships.There is no doubt that you will get an inside look to how radio stations acquire business for...2021-02-2356 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursClubhouse For Podcasters: Does The Platform Support Podcast Programs?Clubhouse for podcasters has become quite the topic of conversation in the last few months.  Already, the app is gaining steam with those who have an iPhone and it's creating even more curiosity with those who are on Android.But when it comes to podcasters, there has been buzz about utilizing the platform as a "podcasting" outlet for live audio streams.  But the big question is whether or not you can create live content on the platform and whether or not you can repurpose it as podcast content on your hosting provider.In...2021-02-1629 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs(Part 2) Fun With Writer And Geek Plus Q & A Thursday: Things That Are Oddly Satisfying, Update on Recording Better Audio, Private RSS Feeds and How Much You Are Spending Producing Your PodcastIn this episode I have a little bit of fun with Vishnu and Shankar from last episode.  The first part of this episode is a "speed round" of fun questions that I ask the Writer and Geek duo and fall down the rabbit hole of ASMR and the obsession with the format.  A big thanks to the guys from Writer and Geek for sharing their story on my podcast. Then a little later we will dive into the following:My YouTube channel and some updates going on...2021-02-1141 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursBecoming The Trailblazer of Your Podcast Niche Like The Creators of Writer and Geek (Part 1)Becoming the trailblazer of your podcasting niche can seem impossible when there are so many other podcasters who are creating content like yours.  It can feel discouraging to hear podcasts that share valuable information whilst creating an audio production that sounds top-not.  But this wasn't the case for the creators of the Writer and Geek podcast.  Self-proclaimed "geeks", Vishnu and Shankar Padmanabhan, had their sights set on creating content only they thought they loved.  Little did they know, the content they would produce would resonate with a global audience...2021-02-091h 06The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursQ&A Thursday: Can A Niche Be Too Small To Start A Podcast Blog, How Do I Move My Podcast Off Anchor, Podcast Phone Recordings Vs. Zoom RecordingsIn this episode, I am answering questions that have been submitted to me via voicemail, email or questions through my YouTube channel. If you have a question for me, leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/.  Scroll down to the Contact Me section of the page and you can leave a message there.Today I want to share with you why my podcasts have gone from 1.5 hours to and hour or less. There's a strategic reason behind this...2021-02-0440 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursAmanda Valentine Reveals How She Creates Podcast Content That Resonates, Why You Should Publish Bad Episodes, and How She Monetized Her PodcastAmanda Valentine is a former Cincinnati radio show host-turned-podcaster.  Her podcast, Pound This, is a health and nutrition podcast that seeks to inform and inspire those who are finding exercise and nutrition a challenge.While Amanda is accomplished as a radio show host, never in her wildest dreams did she imagine that her podcast would have the positive impact it has had with her listeners--which had given a return on the investment in time and money.In today's podcast, I sit down with Amanda as we discuss:How and why she...2021-02-0258 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs(Part 2) Which Podcasting Statistic Is The Most Important: Advancing Your Podcast Marketing StrategyThis follow-up episode takes a deeper dive into the TSL statistic I mentioned in the previous episode. I recommend listening to the previous episode before you dive into this episode to get the full scope of what I'm talking about in this episode.But if you've already listened to last episode, here's a breakdown of what will be covered in this episode:A recap of last episode and some notes on how to absorb my podcast.What to expect when you are implementing my instructions in all my episodes.Picking back up with the...2021-01-281h 00The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursWhich Podcasting Statistic Is The Most Important?Which podcasting statistic is the most important one to measure? Today I'm going to go over some statistics that aren't really mentioned within your hosting provider platform.  Instead, I'm going to be diving into two platforms that share statistics to help you create better content for your audience.But I'm going to take it a step further in this episode.In this episode I'm going to correlate what your podcast metrics will mean for the growth of your podcast and how they have a direct impact on the actions that your listeners...2021-01-2638 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThis Consultation Call Fundamentally Changed One Podcaster's Way At How He Looks At Podcast and WebsiteToday's episode is based on a consultation call that fundamentally changed the way Jon Verno looked at the purpose of his podcast website. Recorded on December 24th, 2020, this consultation call was over an hour long--and with Jon's permission I am able to share part of that consultation call with you here on this podcast.Jon reached out to me to learn more about Electronic Press Kits (EPK) so that he could have people view it on his website for potential opportunities.  After speaking with me, he learned that a podcast website is more than...2021-01-2123 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursPodcast Like A Pro: How to Effectively Communicate Like a Professional Broadcaster with Mac WatsonSometimes it feels like you just can't seem to get the words out the right way on your podcast. After you've recorded, you feel like you said something stupid or you just didn't communicate it very well.  Today I talk with another radio friend of mine, Mac Watson, of the Mac Watson Talks Podcast (http://www.macwatsononline.com).  Mac as just as many years in the radio industry as I do, but he's done a fair majority in talk radio.In this episode, you're going to learn:How Mac built his current...2021-01-1953 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursWhat Podcasters Can Learn From Radio Broadcasters with Seth Resler of Jacobs MediaWhat can podcasters learn from radio broadcasters?  Today I sit down with the "Digital Dot Connector", Seth Resler of Jacobs Media and he is going to share with us the correlations of radio broadcasting to podcasting and how it might impact you and your podcast.In today's interview we will talk about:Revenue conversion and what it means for podcasters and what you can learn from radio broadcasters as they have faced revenue challenges.Understanding how numbers work and the metrics that matter most for your podcast.How to not feel overwhelmed when you are...2021-01-121h 22The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs"What is your 'Money Truth'?" Setting your podcast mindset goals in motion for 2021 with Money Mindset Coach Karmen Reed"What is your money truth?" This is a quote from today's podcast guest and Money Mindset coach, Karmen Reed. Now that we are inside of 2021, I feel it's important that we dive a little deeper into where you would like to see your podcast going for the next 6 to 12 months.  Having the right mindset is all about growing personally, professionally and financially. In my conversation today with Karmen, we explore these key points when it comes to shifting your mindset for your podcast as it relates to taking it to the next...2021-01-051h 28The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs9 Podcasting Lessons I Learned in 2020 and How They Can Help You And Your ProgramLet's talk about the 9 podcasting lessons I learned in 2020 and how they can help you and your program into the new year. The start of the new year brings in a fresh crop of podcasters who have high hopes to create a wildly successful podcast.  Some of those podcasters will survive through the new year with content each week while other podcasters will find themselves burned out--eventually giving up and telling themselves they failed at their podcast.This episode serves as a foundational episode that has an emphasis on starting with taking care of...2020-12-291h 14The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursPODCAST MARKETING: Using This Single Strategy Right Now Can Make All The Difference In Your Program GrowthPodcast marketing can be an enigma for content creators who have a purpose.  Let's face it, getting the word out about your podcast can seem like an uphill battle the entire time you're creating the podcast.  After all, there isn't a one-size-fits-all strategy that comes with promoting a podcast program. In today's episode, I want to share with you a strategy I have been using for years that helps grow an audience of qualified listeners who are interested in what you have to say.  I am a firm believer that every...2020-12-221h 19The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursUTILITY EPISODE: Creating Better Podcast Artwork By Building a New Graphic Design SkillsetIn today's episode, I want to talk with you about creating better podcast artwork by building a new graphic design skillset. As podcasters, we go into the industry thinking that it's all about the equipment, the audio editing software and post-production. But what no one really tells us is that it's important to start building your skillsets from the start if you don't already possess them. In today's episode I am going to break down for you the value of learning a skillset like basic graphic design. You're going to hear me talk...2020-12-161h 17The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursUTILITY EPISODE: Breaking Down Podcast Recording and Editing SoftwareWhen you start podcasting, you'll have a number of questions when it comes to recording and editing your podcast into a Digital Audio Workstation (DAW).  There are a number of DAWs that exist in the marketplace and I want to cover the top 3 that you might be using for your podcast. I will break down, in-depth, each of those DAWs and recommend the one that is going to save you time if you are implementing the right workflow.In my 21 years of radio, there is only one software that I use to...2020-12-071h 17The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist Trailer EpisodeMy name is Shannon Hernandez. I'm a 20+ year radio veteran in the Phoenix, Arizona area for a radio station 98KUPD-FM. On the side, I'm also a podcast producer, a podcaster and a YouTuber. I've also spoken at conferences like Podcast Movement. In my time as a radio broadcaster and podcast producer, it has been my mission to share knowledge and merge the art of radio broadcasting with podcasting and vice versa. The reason I created this podcast was to give you my take on what I think podcasters should be doing when it comes to...2020-12-0702 minThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursUTILITY EPISODE #1: Setting Up A Podcast: Choosing The Most Effective EquipmentSo you've been wanting start a podcast, but you don't know exactly where to start. Good thing you have come across this episode because it's just for you.  If you're serious about creating a legit podcast, today's podcast is going to break down all of the equipment that I use to create my own podcasts as well as my client podcasts.You can follow along with today's episode by downloading my Essential Equipment Guide to Starting A Podcast at:http://thepodcasttherapist.com/quickstartHave a...2020-12-071h 15The Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist: Podcast Growth and Marketing for EntrepreneursThe Podcast Therapist Trailer EpisodeMy name is Shannon Hernandez. I'm a 20+ year radio veteran in the Phoenix, Arizona area for a radio station 98KUPD-FM. On the side, I'm also a podcast producer, a podcaster and a YouTuber. I've also spoken at conferences like Podcast Movement. In my time as a radio broadcaster and podcast producer, it has been my mission to share knowledge and merge the art of radio broadcasting with podcasting and vice versa. The reason I created this podcast was to give you my take on what I think podcasters should be doing when it comes to...2020-12-0702 minThe Entrepreneur Unleashed ShowThe Entrepreneur Unleashed ShowEp. 78: Entrepreneurs Who Grew 6+ Figure Businesses with Shannon HernandezM. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped into her journey as a business owner, and within just a few years, she had built a multi-six figure business. A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content PersonalityTM Wheel. In 2016 Shannon founded The Confident ExpertTM Program, where she champions and rallies coaches and consultants, teaching them how to market their businesses from a place of intuition, integrity, and JOY–and make a shit-ton of mo...2020-11-1217 minThe Entrepreneur WayThe Entrepreneur Way1693: Moving from The Invisible Expert to The Highly-paid Confident Expert with M. Shannon HernandezM. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business. A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel. In 2016 Shannon founded The Confident Expert™ Program, where she champions and rallies coaches and consultants, teaching them how to market their businesses from a place of intuition, integrity, and JOY-and make a shit-ton of money in the proc...2020-09-2200 minMake Marketing Suck Less for Expertise-Driven Solo BusinessesMake Marketing Suck Less for Expertise-Driven Solo BusinessesFinding Joy in Marketing and Life with Shannon HernandezOn today's episode, we are talking all about joy in business, marketing, and life with my guest M. Shannon Hernandez. Let me introduce you to Shannon. She is all about that joy in life and business, and specifically is known around the globe for her joyful marketing methodology. She works with online coaches and consultants, teaching them how to market and sell from a place of joy first and build a profitable business that includes abundant time off. She understands and has cracked the code of the importance of joy in your marketing. As you listen to...2020-09-1524 minMake Marketing Suck Less for Expertise-Driven Solo BusinessesMake Marketing Suck Less for Expertise-Driven Solo BusinessesFinding Joy in Marketing and Life with Shannon HernandezOn today's episode, we are talking all about joy in business, marketing, and life with my guest M. Shannon Hernandez. Let me introduce you to Shannon. She is all about that joy in life and business, and specifically is known around the globe for her joyful marketing methodology. She works with online coaches and consultants, teaching them how to market and sell from a place of joy first and build a profitable business that includes abundant time off. She understands and has cracked the code of the importance of joy in your marketing. As you listen to...2020-09-1524 minThe Unstarving MusicianThe Unstarving Musician168 Building Community–Shannon Curtis and Jamie HillThis episode's featured guests are Shannon Curtis and Jamie Hill. They're both alumni of this podcast, and were recently mentioned in my article Six Skills All Indie Musicians Need Today. Shannon is the queen bee of house concerts in my world. She led me to learn more about the house concert scene and is the reason I played my very first house show earlier this year, with Johnny Burgin. Jamie is Shannon's producer and faithful partner. My wife and I attended one of their virtual house shows earlier this week, which was more than just...2020-07-241h 13Class of 2020Class of 2020Congrats! Shannon HernandezShannon Hernandez shares with us her excitement about transferring to Cal Poly Pomona!2020-05-2014 minDo Good WorkDo Good WorkBuilding Effective Teams - PART 2: How To Set Your Company Environment For Your Team To THRIVE With Shannon McKainWe dive into crafting positive team cultures, help solve communication issues that occur within diverse teams, and how to identify and nurture future leaders in your company.  About our guest:  Motivational Speaker Shannon McKain is widely recognized as a leading authority in career development topics including: Emotional Intelligence, Generational Differences in the Workforce and Personal Branding for Employees. A former Executive Recruiter, Pryor Leadership Fellow, NFL Cheerleader and now Keynote Speaker for over a decade, Shannon has entertained and educated audiences around the world, receiving several accolades and awards throughout her career. She had a re...2019-10-0829 minDivine Feminine Leaders®Divine Feminine Leaders®Episode 004 Divine Feminine Leaders Interviews M Shannon HernandezOn today's episode of the Divine Feminine Leaders podcast, we speak with M. Shannon Hernandez. After a 15-year public teaching career, Shannon jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business! She went from working approximately 80 hours per week to now working 3.5 days per week and then she cooks dinner for her family as that is a high value in her household! Shannon's passion is helping women make a "shit-ton" of money in a way that is full of...2019-09-2446 minThe ProfitLeversThe ProfitLeversJoyful Marketing with Special Guest, M. Shannon HernandezIn today's Show, I have M.Shannon Hernandez joining me. Today's show will have two main themes - 'Women and Wealth' and 'Joyful Marketing', and we'll be talking about how those two concepts correlate. We'll be discussing how to feel like you 'deserve' the money that you want to earn and how to re-frame the conversation about wealth encompassing all of its various forms. In addition we'll be tackling the subject of why the route to 'wealth success' is rarely popular and how to change that. We'll also be diving into the concept of understanding your 'Content Personality...2019-04-241h 03The ProfitLeversThe ProfitLeversJoyful Marketing with Special Guest, M. Shannon HernandezIn today's Show, I have M.Shannon Hernandez joining me. Today's show will have two main themes - 'Women and Wealth' and 'Joyful Marketing', and we'll be talking about how those two concepts correlate. We'll be discussing how to feel like you 'deserve' the money that you want to earn and how to re-frame the conversation about wealth encompassing all of its various forms. In addition we'll be tackling the subject of why the route to 'wealth success' is rarely popular and how to change that. We'll also be diving into the concept of understanding your 'Content Personality...2019-04-241h 03Expert Speaker PodcastExpert Speaker PodcastEp.2 - Creating Your Personal Brand with M. Shannon HernandezOn this episode Majeed is joined by M. Shannon Hernandez - Marketing Strategist, Consultant and Expert Speaker. Shannon helps people to find that feel good space to market their businesses.  Majeed and Shannon talk about what you should be considering when creating your personal brand and how to uncover your content personality so you can have fun and be efficient with your marketing   They also discuss:  Defining your personal brand by what you say over and over again, how you show up and your appearance.  Presenting your authentic self. What makes a good...2019-04-0835 minPound This PathPound This Path247: How Shannon Hernandez Is Battling Hypothyroidism With Nutrition & ExerciseWhen Shannon Hernandez was diagnosed with hypothyroidism, he was determined to find solutions through nutrition and exercise. In this episode we discuss Shannon's past filled with fast food, smoking and alcohol and how he's worked to completely change his lifestyle for his health. Find Shannon here: https://www.theshanman.com/ Find Shannon on Instagram: https://www.instagram.com/shannonjhernandez/2019-04-0454 minAuthors, Creators & VisionariesAuthors, Creators & Visionaries031: M. Shannon HernandezThis week, I welcomed M. Shannon Hernandez, a sought after expert in the world of content marketing and strategy, to Authors, Creators & Entrepreneurs to discuss: The notion that selling is serving (let that sink in)The reason people aren't profitable is that they don't have a grasp on their message There is a way to GET a grasp on that message (which Shannon speaks to)A new way to think of selling: enrolling people into an idea (and then delivering on it!)How Shannon's Joy First, Then Money philosophy allows her to choose joy...2019-04-0400 minSmash The Bottom LineSmash The Bottom Line15. M. Shannon Hernandez | What Entrepreneurs Are Afraid of MostAre you charging enough for your services? There’s a good chance you’re not, says marketing consultant M. Shannon Hernandez. She’s seen too many coaches and consultants setting fees that make it impossible to make a healthy profit. They have a hobby – not a business… and don’t even realize it. She teaches a “fee formula” that ensures you turn a profit and can live the lifestyle you want. We go over that step-by-step and also discuss… How to ensure you’re viewed as an expert – and get paid accordingly 3 ways your business mus...2019-02-1125 minThe Unstarving MusicianThe Unstarving Musician76 House Concert Tours & Community – Shannon CurtisShannon Curtis has made house concerts the anchor of her music career since 2011. She tried the traditional route of touring cafes, college shows, and clubs. Her assessment of that traditional route is that it was really a slog. Growth was slow. In 2011 that all changed when a fan invited her to perform in her living room for donations. Shannon told me that performance was a transformative and wonderful time. She also said that evening was filled with everything that drives her to create. Shannon had several West Coast shows booked at that time in 2011. Following that house show, she...2018-11-0949 minCopy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an \'Ish\'...Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...Copy & Content with Jon Cook - 005 // M. Shannon Hernandez, Marketing ConsultantM. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she built a multi-six figure business. As a sought-after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality Wheel™. She has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, Identity Magazine, and NBC. Shannon founded The Content Strategy Academy in 2016 where she champions and rallies entrepreneurs, teaching them how to market their businesses from a...2018-10-3047 minStructure & FlowStructure & FlowEpisode 117: The Confident Productive Expert with M. Shannon HernandezOur confident productive special guest today really kind of rocked my world the last couple of months … Don’t you love it when you those chance encounters occur, typically when you’re least expecting it? So much fun since we met in Denver, this brilliant content marketing strategist and expert, Shannon Hernandez, is joining us for […] The post Episode 117: The Confident Productive Expert with M. Shannon Hernandez appeared first on Path to Profit Academy.2018-09-1000 minDream Job, Dream Life—A Podcast by Tali LoveDream Job, Dream Life—A Podcast by Tali LoveWhen Your Success Creates Anger M. Shannon Hernandez Ep. 6I spoke with M. Shannon Hernandez about her recent run-in with some haters. She talked about how to overcome. We also talked about the importance of outsourcing and some of the realities that come with building and running a successful online business. Find Shannon at mshannonhernandez.com Have some projects that need to be taken care of within your business? Check out smartandresourceful.com2018-06-2134 minBreakthrough SuccessBreakthrough SuccessE149: Content Marketing Done Your Way With M. Shannon HernandezShannon Hernandez is the creator of the Content Personality Wheel and founder of the Content Strategy Academy. Her mission is to help business owners become thought leaders through the use of content branding so they can positively impact more people. She hosts a yearly multi-day event called Time & Freedom LIVE where Visionary Entrepreneurs gather to learn key strategies to leverage their content AND give themselves permission to stop doing the stuff they hate doing in their marketing. She has been featured on CBS, ABC, the Boston Globe, Huffington Post, FOX, Identity Magazine, and NBC.   Quotes T...2018-05-0233 minNomadMe | The Digital Nomad Daily ShowNomadMe | The Digital Nomad Daily ShowEp 70: Thought Leader Marketing with M. Shannon HernandezM. Shannon Hernandez helps her clients establish themselves as the experts they already are. She quit her 15-year career as a teacher making usual low teacher’s pay, and now lives mostly in Costa Rica working 3 days a week while generating $30k per month in revenue from her business. If you want to be a thought leader, build a brand, and a business that you’re proud of based on your knowledge and authenticity — this is an episode you don’t want to miss! Stay emPowered, Beck2018-04-3029 minEnhancing The Human Experience with Mark PhillipsEnhancing The Human Experience with Mark PhillipsDeveloping Your Habits and Your Message With Shannon Hernandez (AKA The Shan Man) | ETHX 047This episode covers quite a bit.  From personal development, to producing a professional sounding podcast, to discovering and sharing your message with others. Shannon Hernandez (a.k.a. The Shan Man) has been a professional radio DJ for the past 17 years. He's spent 16 of those years at 98 KUPD, in Phoenix, AZ. He also runs his own business coaching entrepreneurs and business people on how to discover and share their message via a professional sounding podcast. I first discovered Shannon and his helpful content on YouTube last year, as I was getting ready to launch my own podcast. Since that time, I...2018-01-301h 07Bold Magnificence: Stories and Tools that Support Us to Live Fully AliveBold Magnificence: Stories and Tools that Support Us to Live Fully Alive004: #RelationshipsFirst and Raising Standards with M. Shannon HernandezShow notes can be found at http://www.BoldMagnificence.com/004 M. Shannon Hernandez is the creator of the Content Personality Wheel™ and founder of the Content Strategy Academy™. Her mission is to help business owners become thought leaders, through the use of smart content strategy, so they can positively impact more people. Shannon continues to inspire others as a content strategist, consultant, and speaker.2017-09-2700 minReclaim Your FreedomReclaim Your FreedomSD POD #082 - The Power of Marketing with Stories in Your Business | M Shannon HernandezYou know you should have a content marketing strategy right? But when it comes to developing content, how do you know which is the right medium for you? Join us this week as Creator of the Content Personality Wheel, M. Shannon Hernandez explains the difference and how you can use stories to powerfully market your business. Discover the three things you can do right now to write content that connects and builds community.2017-08-2852 minThe NextFem Podcast | Real-Talk with Successful WomenThe NextFem Podcast | Real-Talk with Successful WomenBreaking the Silence with M. Shannon Hernandez: A Crucible, Triumph and MemoirIn this episode M. Shannon Hernandez shares how she was able to take a harrowing personal journey and turn it into a successful published memoir. She also shares how she leveraged her book to build a global lifestyle brand in less than three years. Shannon is the author of Breaking the Silence: My Final Forty Days […] The post appeared first on .2016-12-0541 minThe NextFem Podcast | Real-Talk with Successful WomenThe NextFem Podcast | Real-Talk with Successful WomenBreaking the Silence with M. Shannon Hernandez: A Crucible, Triumph and MemoirIn this episode M. Shannon Hernandez shares how she was able to take a harrowing personal journey and turn it into a successful published memoir. She also shares how she leveraged her book to build a global lifestyle brand in less than three years. Shannon is the author of Breaking the Silence: My Final Forty Days […] The post appeared first on .2016-12-0541 minAki Libo-on – Search Engine JournalAki Libo-on – Search Engine JournalFacebook Live Engagement with Shannon Hernandez #MarketingNerds via @sejournal, @AkiLiboonIn this #MarketingNerds episode, radio personality Shannon Hernandez talks about Facebook Live and what it can offer to businesses.The post Facebook Live Engagement with Shannon Hernandez #MarketingNerds appeared first on Search Engine Journal.2016-08-0500 minSearch Engine Journal ShowSearch Engine Journal ShowFacebook Live Engagement with Shannon Hernandez #MarketingNerdsIn this #MarketingNerds episode, radio personality Shannon Hernandez talks about Facebook Live and what it can offer to businesses. The post Facebook Live Engagement with Shannon Hernandez #MarketingNerds appeared first on Search Engine Journal.2016-08-0527 minManly Pinterest Tips Podcast with Jeff SiehManly Pinterest Tips Podcast with Jeff SiehHow to Rock Facebook Live With Shannon HernandezShannon Hernandez is currently an on-air personality at 98KUPD in Phoenix, Arizona and brings over 16 years of live broadcasting experience to the table.   His goal is to help people get over their fears of presentation and the delivery of their message when they are public speaking online.  He helps people crack the mic and flip open the lens with confidence and self-assurance that their message is more important than others.2016-06-2700 minManly Pinterest Tips Podcast with Jeff SiehManly Pinterest Tips Podcast with Jeff SiehHow to Rock Facebook Live With Shannon HernandezShannon Hernandez is currently an on-air personality at 98KUPD in Phoenix, Arizona and brings over 16 years of live broadcasting experience to the table.   His goal is to help people get over their fears of presentation and the delivery of their message when they are public speaking online.  He helps people crack the mic and flip open the lens with confidence and self-assurance that their message is more important than others.2016-06-2754 minMary King, Shannon Hernandez, Stacie Isabella TurkMary King IRS Problem Solving Attorney and co- author of the book Protect and Defend. Mary’s career as an attorney began in 1993 after graduating from Stetson University College of Law.   Her career in law has primarily focused in IRS problem solving as well as mortgage foreclosure defense Shannon Hernandez  founder of The Writing Whisperer. Her mission is to help business owners and authors become thought leaders, through the use of strategic content, so they can positively impact more people. The Writing Whisperer was named one of Top 100 Websites for Writers by The Write Life in both 2014 and 2015. Shannon continues to ins...2016-04-2053 minReach More ReadersReach More Readers031: M. Shannon Hernandez: Using Hashtags to Increase the Reach of Your PodcastMy guest today is Shannon Hernandez, after 15 years in education she launched into the entrepreneurial world with a passion for bringing more compassion into the classrooms. After writing her book, Breaking the Silence, My Final 40 Days as a School Teacher, and launching the podcast Transforming Public Education, she realized that she needed to proactively build her audience through the use of social media tools. She discusses some great ways to turn heads on Twitter and shares the benefits of podcasting as an author. She leaves us today with great tips that will get you acknowledging your successes and moving forward...2015-08-3133 min