Shows
The Business Edit: Declutter and Organize your Business4 Repeatable Posts to Grow an Engaged Instagram Audience with Shannon McKinstrieFeeling stuck with Instagram? Not sure what to post anymore — or wondering why your content isn’t converting the way it used to? In this episode of The Business Edit™ Podcast, I’m joined by Shannon McKinstrie, a social media strategist and queen of simplifying content marketing. Shannon breaks down her signature "4 H's" content strategy and gives you practical tips, real-world examples, and a whole lot of permission to ditch the rules and start having fun with content again.Shannon also shares a fresh perspective on what really leads to conversions on Instagram (hint: it’s not just about...2025-05-0843 min
The Social CircleMindset, Messy Starts, Showing Up & H Words: Social Sit-Down w/Shannon McKinstrie | The Social Circle | Ep 12Today’s a milestone moment for us, one of our podcast goals actually came true: welcoming Shannon McKinstrie inside the Circle.Shannon is a social media strategist who helps business owners ditch the pressure and show up online in a way that actually feels good. No fluff. No gimmicks. Just real content that connects and converts.In this episode, we talk about:Why we’ve been (respectfully) obsessed with ShannonHer 4 H content strategyWhy mindset matters more than most people admitHow to stay...2025-05-0239 min
Small Business PRWhat’s Actually Working on Instagram in 2025 w/Shannon MckinstrieAre you tired of following Instagram formulas, tips, and tricks that no longer work? You’re not alone—and you’re not doing anything wrong.In this episode of Small Business PR, host Gloria Chou chats with Instagram strategist and content expert Shannon McKinstrie—an Instagram OG with over 270,000 organic followers. Together, they unpack what’s actually working on Instagram in 2025—and what outdated strategies to finally let go of.From embracing authentic storytelling to getting back to basics with commenting and engagement, Shannon shares the real, human-first Instagram growth strategies that are helping product brands, serv...2025-04-2827 min
Good Content with Shannon McKinstrieWe Love B-Roll Because Simple, Shareable Content Never Goes Out of StyleYou have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works. Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard.In this episode we'll be covering:Step by step instructions on ho...2025-04-0112 minGood Content with Shannon McKinstrieIs There Enough “You” In Your Content?Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal.So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media eq...2025-03-2513 minGood Content with Shannon McKinstrieUse Customer Insights to Create Reels That Attract and ConvertWhat are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we’ll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. In th...2025-03-1810 minGood Content with Shannon McKinstrieYou’ll Want to Start Using This Brilliant Marketing StrategyToday we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want...2025-03-1112 min
Iconic CreatorsBuilding a Brand on Instagram - Shannon McKinstrieIn this episode of Iconic Creators, host Baxter Colburn interviews Shannon McKinstrie, a seasoned expert in social media marketing. They discuss Shannon's journey from broadcasting to social media, the evolution of Instagram, and the importance of community in digital marketing. Shannon shares her insights on content creation, managing burnout, and building a successful business. The conversation highlights the transformative power of social media and the personal connections it fosters. In this engaging conversation, Shannon McKinstrie shares her journey to becoming a prominent speaker at Social Media Marketing World, discussing her approach to client management, content creation, and the balance between...2025-03-1037 minGood Content with Shannon McKinstrieStart Talking About Yourself in Your ContentI know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode...2025-03-0410 minGood Content with Shannon McKinstrieStories Work! Here’s How to Make Them Work for YOUIf the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering:My own business journey with Instagram Stories and how they change...2025-02-2512 minGood Content with Shannon McKinstrieRelatable Humor That Says “They Get Me!”We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share.In this episode we’ll be...2025-02-1810 min
Big Idea To BestsellerHow She Grew To 258k on Instagram and How You Can Too with Shannon McKinstrie>> Get A Free Copy Of The Book (Big Idea To Bestseller): https://www.bigideatobestseller.com/free-book>> Book A Call With Our Team: https://write.bigideatobestseller.com/booking-page>> Step-By-Step Process To Becoming A Bestselling Author: https://write.bigideatobestseller.com/vsl-watch-pageIG: @jakekelferLinkedIn: @jakekelferWant to grow your Instagram like a pro? Shannon McKinstrie went from an emergency C-section to building a thriving social media business—and she’s sharing exactly how she hit 258K followers. Tune in now and start leveling up your content!Connect With Shannon:...2025-02-1735 min
The Pursuit Podcast#63: Creating a Peaceful, Simple & Highly Effective Content Strategy for Social Media With Shannon McKinstrieTHIS EPISODE ↓ Meet Shannon! As the poster child for oat-milk lattes and long strolls down the aisles of Target, you could describe Shannon McKinstrie as a little bit basic—but there’s nothing basic about the way she simplifies social media strategies specifically for high-achieving business owners looking for a return on their social media investment. Her unique approach rejects the idea that you simply need someone to take over the tasks. Instead, she equips you with training, strategy, data points, and encouragement to master one of the most critical ways to sustain and gro...2025-02-1731 minGood Content with Shannon McKinstrieTHIS is the Secret to Success on InstagramToday, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares.In this episode we’ll be covering:Creating and sharing platform specific content: knowing your audience and the types of content that ar...2025-02-1113 minGood Content with Shannon McKinstrieMaking Sense of the Instagram AlgorithmLet’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with!In this episode we’ll be covering:Understanding the goal of the Instagram algorithm and how to make it work for...2025-02-0410 min
The Hype SquadEP:37 | Shannon McKinstrie - "Mastering Social Media: Insights and Strategies from a Marketing Pro"This week on The Hype Squad, Charli welcomes Shannon McKinstrie, CEO of Boutique Social, who specializes in simplified social media strategies for business owners. Shannon shares her journey from a career in TV production to becoming a sought-after social media marketer. She details valuable insights on creating effective content, staying on top of trends, and balancing work with family life. Shannon elaborates on her successful Reels Lab, designed to help clients create impactful Instagram Reels. Notably, Shannon also celebrates a milestone of achieving 101,000 downloads for her podcast.Connect with Shannon: Website: https://shannonmckinstrie.com/Instagram: @shannonmckinstrie Youtube: @ShannonMcKinstrie INTERESTED IN...2025-02-0343 min
Heart and Mind Talks with Vanessa OrtaliShannon McKinstrie: From Traumatic Birth & Debt to Business Success + 2025 Content Tips
Shannon McKinstrie is a powerhouse when it comes to helping business owners create, grow, and sell on Instagram. In our conversation, she opens up about her traumatic birth experience, overcoming debt, and building a thriving business from the ground up. Plus, she shares her top content success strategies for 2025—insights every entrepreneur needs to stay ahead in the ever-evolving digital space.
Find out how to work with Shannon and join her Reels Lab [here]
Let’s Connect: Elevate Your Life & Business!
Follow Vanessa on Instagram for more life and business insights: @iamv...2025-02-0249 minGood Content with Shannon McKinstrieHashtags Are Not Dead: Here's How to Use Them in 2025Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content. In this episode we’ll be covering:Remember my experiment with testing longer reels? The initial results are in!How...2025-01-2812 min
Moms Who Podcast - Podcasting Tips For Female Entrepreneurs[Bonus] What's Working On Instagram RIGHT NOW Featuring Shannon MckinstrieIn today's episode, Shannon Mckinstrie joins me as we chat about what's working on Instagram right now! We talk about her presentation that she's doing inside of the Moms Who Podcast Summit and how to get past the overwhelm of posting and video! Connect with Shannon:Website: https://shannonmckinstrie.com/IG: @shannonmckinstrieReady to launch your podcast? https://pamelakrista.com/podcast-launch/Need a podcast manager (me!) to help you edit, upload and schedule your podcast episodes: https://pamelakrista.com/podcast-managementFree monthly networking calls for moms who...2025-01-2220 minGood Content with Shannon McKinstrieNavigating Social Media Changes: Instagram Updates and Save Time Editing VideosI don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week!In this episode we’ll be covering:All the Instagram updates that ha...2025-01-2115 minGood Content with Shannon McKinstrieBecome Their Favorite Comfort Creator with Everyday MomentsLet’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverage...2025-01-1414 min
The Stephanie Kase PodcastInstagram Marketing Trends That Are Working Now in 2025 with Shannon McKinstrieIn this episode of The Stephanie Kase Podcast, I had the pleasure of chatting with Shannon McKinstrie, a social media mentor and strategist. Shannon shared insights on how small business owners can use Instagram effectively without being left overwhelmed. We dove into Instagram trends for 2025 and how to balance timeless marketing strategies with what’s currently working. If you’re a business owner looking to create a social media strategy that feels personal and sustainable, don’t skip this episode! SEE THE SHOW NOTES! LINKS MENTIONED IN THIS EPISODE: Reels that pop-off: https://shannonmckinstrie.com/pop-off-reels Shanno...2025-01-1342 minGood Content with Shannon McKinstrieWe’re Getting Back to Basics and Loving Our ContentWe’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!In thi...2025-01-0714 minGood Content with Shannon McKinstrieYour Simple B-Roll Can Become Easy Reels That Actually ConvertI have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.In this episode we’ll be...2024-12-3112 minGood Content with Shannon McKinstrieLet’s Make Content Creation the Easiest Thing on Your To Do ListIt’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation i...2024-12-2412 min
The Boss Mom PodcastUser Generated Content Marketing Trends for 2025 with Shannon McKinstrieIs your content feeling stale? Wondering what’s working in marketing right now? In this episode of the Boss Mom Podcast, Dana sits down with Shannon McKinstrie, an expert social media strategist, to talk about the shift in marketing trends, why user-generated content is crushing it, and how personal storytelling can help your brand connect and convert. They dive deep into: Why high-ticket programs are declining and smaller solutions are thriving. How to leverage user-generated content marketing to build trust. Why people are taking longer to buy and how to nurture your audience effectively. Simple content strategies you can implement righ...2024-12-1941 min
The Social Strategist with Michelle GiffordEp 25 The 2025 Instagram Trend to EXPLODE Your Growth with Shannon McKinstrieCan you believe 2025 is less than 3 weeks away?! In this episode, I chat with fellow Instagram expert Shannon McKinstrie about our predictions for social media in 2025. Follow Shannon on IG HERE Check out her website HERE Use code PODCAST for 25% off planners: Get my Daily Planner HERE 6 Month Planner HERE 60 Day Sprint Planner HERE Or get all 3 in a BUNDLE HERE Join Insta Social Society today and get your first week for $1! We send you 10-12 trending audios a we...2024-12-1729 minGood Content with Shannon McKinstrieBuild More Connections with Everyday MomentsI’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a conn...2024-12-1712 min
Thrive: The Podcast for Content Creators313| Boosting Your Engagement on Social Media with Shannon McKinstrieHave you ever blamed the algorithm for hurting your content's performance? Same—we've all been there. In today's episode, Shannon McKinstrie joins us to share how we can take back the algorithm through a few content creation strategies and tips! Today's episode is brought to you by Shift: Are you ready to get paid for your creativity, have more flexibility, and make a consistent monthly income without overwhelm? Bloggers, influencers, and content creators work so hard and are not getting paid what they're worth. If you're making more than $10,000 a year fr...2024-12-1232 minGood Content with Shannon McKinstrieTransform Your Business in 2025: Top Tips and Trends for Good ContentWhat an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025.In this episode we’ll be covering:A behind the scenes look at hitting business milestones!Staying true to who you are and standing up for what you believe in.Ethical marketing practices and how things are changing.Current trends you’ll want to pay attenti...2024-12-1012 minGood Content with Shannon McKinstrieHow to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist. It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark you...2024-12-0312 minGood Content with Shannon McKinstriePersonalization is the Key to Your 2025 Content StrategyAs 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!In this episode we’ll be covering:How content has evolved over the years and why what used to work, doesn't anymore.Inviting your audience into your worl...2024-11-2612 minGood Content with Shannon McKinstrieMaintaining Your Brand Identity When Everything is TrendyIn my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you. So let’s talk about how to preserve your brand identity when creating content.In this...2024-11-1910 minGood Content with Shannon McKinstrieTurning Inspiration into Unique and Original ContentThis is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired.In this episode we’ll be covering:Leveraging ChatGPT for ideas and re...2024-11-1207 min
Doorify Real Estate PodcastYour 2025 Real Estate Social Media Strategy with Shannon McKinstrieOne of the key elements to thriving in real estate is leveraging social media effectively. It’s not just about posting listings; it’s about telling stories and showing authenticity. In this episode, I’m joined by Shannon McKinstrie, a Social Media Strategist & Marketer who’s been making waves in the industry. We cover how to find the best social media platforms for you, the importance of storytelling, and making the most out of Instagram and Facebook. Shannon also shares her journey and tips on overcoming self-doubt. This episode is packed with practical advice no matter whe...2024-11-1220 minGood Content with Shannon McKinstrieIs Engagement the Most Important Metric on Instagram?Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference. In this episode we’ll be covering:Why Instagram prioritizes content with high engagement metrics.The importance of creating specific...2024-11-0510 minGood Content with Shannon McKinstrieTurn Your Content into Swipe-Worthy Carousel PostsCarousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts!In this epis...2024-10-2915 minGood Content with Shannon McKinstrieWe All Start at Zero: Embrace Storytelling to Connect with Your CommunityLet’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content. In this episode we’ll be coverin...2024-10-2212 min
The Abigail Peugh PodcastWhat’s Actually Working For Instagram Growth w/ Shannon McKinstrieIn this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead!In this episode, we cover:Shannon's transition from traditional media to social media marketingThe importance of authenticity and personal branding in social mediaDebunking common Instagram...2024-10-1551 minGood Content with Shannon McKinstrieNavigating Content Creation When Everything Feels OverwhelmingThis is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.In th...2024-10-1511 minGood Content with Shannon McKinstrieAttract New Followers with Talk to Camera ReelsCreating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with...2024-10-0811 minGood Content with Shannon McKinstrieTailoring Successful Reel Techniques to Your NicheThis episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!In this episode we’ll be covering:Social media reach concerns and why some content is...2024-10-0110 minGood Content with Shannon McKinstrieNo More Gatekeeping: Why You Want to Give Away Your Best TipsThis is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!In this episode we’ll be covering:Why you want to avoid withholding valuable tips and secrets in your content.Using engaging hooks with e...2024-09-2409 minGood Content with Shannon McKinstrieLet Your True Personality ShineThis is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a l...2024-09-1712 minGood Content with Shannon McKinstrieStart a Signature Series That People Keep Coming Back ForConsider this your sign to start your own signature series that keeps your audience coming back for more. In this episode, we are going all in on how to start a signature series that makes your brand instantly recognizable and keeps followers coming back again and again. I’m using real-life examples to explore how creators are leveraging this type of content to grow their follower base and convert new visitors into loyal fans.In this episode we’ll be covering:Why this type of content helps grow your account with loyal fans.Familiar cont...2024-09-1012 minGood Content with Shannon McKinstrieWhy You Want to Use the New Instagram FeaturesHere's the deal, when Instagram launches something new, they want you to hop on it, and Instagram’s latest feature has been the boost for reach and engagement you’ve been looking for. If you’ve been struggling with converting non-followers into followers or felt disheartened by low engagement, I’ve got some fresh insights for you. I’m breaking down Instagram’s new text overlay feature for carousel posts, with content ideas, and how it can boost your engagement. In this episode we’ll be covering:What the latest Instagram feature means for the future of c...2024-09-0313 minGood Content with Shannon McKinstrieIs Storytelling the Missing Piece in Your Content?Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even if you think you can't. You can use simple b-roll, text overlays, and talk-to-camera reels to create impactful content whether you're a business owner, a social media manager, or just looking to better connect with your audience....2024-08-2712 minGood Content with Shannon McKinstrieMake Your Content Pop by Knowing Why People Want to BuyAre you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explore how knowing the outcomes and desires of your audience can truly make a difference in the way your content is received. Plus, I'll share a proven prompt that can help your reels go viral, com...2024-08-2010 minGood Content with Shannon McKinstrieBoost Your Instagram Engagement With These Simple StrategiesToday we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audience and creating scroll-stopping content, I'm breaking down the strategies that actually work. In this episode we’ll be covering:Observing and adapting to audience behavior trends.Utilizing the different types of Instagram tools available...2024-08-1311 minGood Content with Shannon McKinstrieGetting Your Audience to Care About Your ContentGuess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience can’t help but share. I’m also getting a little personal in this episode as we discuss expectations, so you don’t want to miss it!In this episode we...2024-08-0613 minGood Content with Shannon McKinstrieSEO Strategies to Optimize Your Instagram ContentNow that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagram content. We'll discuss how hashtags are still an important way to categorize your content and get discovered, even if they don't boost reach quite like they used to. I'll also share key plac...2024-07-3011 min
Monetizing Mompreneurs | Summits, Online Business, How To Make Money Online, Lead Generation, Imposter SyndromeSocial Media Strategy with Shannon McKinstrie Ep. 102Today, I’m bringing you Shannon McKinstrie! She is a social media mentor, trainer, and speaker.Shannon shares with us how she got started with her business, how she grew her client’s social media presence, and reminds us to take a break when feeling overwhelmed by social media. And lastly, what you need to have in place before you try to go viral on social media! Key Takeaways:Staying consistent with social media Taking a break when you’re feeling overwhelmedTips on gaining visibility onlineAbout Shannon: Shannon McKinstrie, founder of Boutiq...2024-07-3032 minGood Content with Shannon McKinstrieConvert Viewers to Followers with the “That’s Me” ReelThere is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my clients go viral so many times. We’re also diving into why these types of reels work so well and why they not only go viral, but they bring in followers so they convert from v...2024-07-2311 minGood Content with Shannon McKinstrieThe 4 H’s Are the Only Content Pillars You Need for ReelsIf there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, Humor and Happenings), how to start using them, and we are looking at actual reels going viral right now that fall under these four pillars. Let’s dive into the reels...2024-07-1611 minGood Content with Shannon McKinstrieTurn a Simple Idea into a Reel People Will LoveIn this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not directly related to your business. Plus, I'll share some genius, easy-to-implement examples I’m loving right now. In this episode we’ll be covering:Using a simple idea to create relatable contentFinding balance between fun and business-related postsRelata...2024-07-0909 minGood Content with Shannon McKinstrieOvercome Social Media Overwhelm with Timeless Marketing StrategiesWhat would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start creating good content!In this episode we’ll be covering:Why timeless marketing strategies always winKnowing your capacity when you are creating contentDoing your homework and getting to kno...2024-07-0207 minGood Content with Shannon McKinstrieCreate Content So Good it Works on Your Days OffConsider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer.In this episode we’ll be covering:Strategically using pinned posts and reels on your accountCreating the summer content everyone wants to see right nowUtilizing insights and creating content that works so you can post less this summerHaving fun with your cont...2024-06-2508 minGood Content with Shannon McKinstrieWhy Creating Specific Content Leads to Higher EngagementIn a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, specific, and engaging content is always your best bet for success. This ten minute episode is full of actionable tips to help you create genuinely good content that will actually resonate with your audience. I...2024-06-1809 minGood Content with Shannon McKinstrieWhat You Really Need to Know About Writing Instagram CaptionsIf you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples to start writing your ideal caption.In this episode we’ll be covering:The Instagram Creators account and "engagement bait"The essentials of writing an Instagram captionCaptions vs on screen textDiff...2024-06-1113 minGood Content with Shannon McKinstrieDitching the Toxic Advice on InstagramIf you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing the no-fluff advice you need to hear. I’ll talk about how instrumental Instagram stories have been to my business, how I use the “story test” and why you don’t need to post every single day. Remember, good content is g...2024-06-0413 minGood Content with Shannon McKinstrieBreaking the Rules of Instagram MarketingHow well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to…I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about wh...2024-05-2811 minGood Content with Shannon McKinstrieTurning Testimonials into Engaging Content for More SalesIf you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t made any yet.In this episode we’ll be covering...2024-05-2112 minGood Content with Shannon McKinstrieFlipping the Script on Educational ContentI haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.In this episode we’ll be covering:Creating t...2024-05-1413 minGood Content with Shannon McKinstrieCreating Content That Starts a ConversationLet’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple.Did I mention this episode is coming to you from the Social Squad Society retreat in Savannah, Georgia? Make sure you stay till the end for a surprise guest!In this episode we’ll be covering:Sharing mind-blowing tips is easier than you thinkGiving your audie...2024-05-0706 minGood Content with Shannon McKinstrieRelatability in Everyday Content with Instagram Stories and ReelsIt’s the end of April 2024 and creating relatable content has been on my mind all week. If you are struggling to post relatable content because you think your life is boring, nothing ever happens, or sharing your daily life just doesn’t come naturally to you, I need you to hear this: you’re not boring, the magic is in the mundane, friend! In this episode, I’m breaking down my own success with relatable content (yes, we are going all the way back to my early days as a social media manager), how to be relatable...2024-04-3015 minGood Content with Shannon McKinstrieSelling a Lifestyle, Not Just a ProductI just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpful too. We’re going to explore Poppi’s brand journey from a small following to the drink everyone was talking about at Coachella, because it’s all about good content that drives shares, saves, and connections. ...2024-04-2311 minGood Content with Shannon McKinstrieCreate Shareable Content to Increase Your Reach with the 3 S’sIt’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you! In this episode we’ll be covering:How to reach more non-followers on social mediaThe impact shareable content has on your reach and growthWhat shareable content is and how it looks different depending on your industryWhat the 3 S’s are and...2024-04-1610 minGood Content with Shannon McKinstrieUncomplicating Social Media through Simple ContentWhat I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with your audience. In this episode I’ll be covering:My thoughts behind viral content and how your excitement plays into content successHow we absorb information has changed over timeWhat people think q...2024-04-0911 minGood Content with Shannon McKinstrieThe Key to Creating Good Content for Social Media GrowthOne thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. So let'e get into what's working right now so you can start creating content that truly connects with your audience. In this episode I’ll be covering:The challenge of keeping up with social media as it is constantly evolvingTimeless marketing strategies and why they actually matte...2024-04-0910 minGood Content with Shannon McKinstrieUnderstanding and Meeting Your Audience's Emotional NeedsWhat is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression. In this episode we’ll be covering:Buying better versions of ourselvesCreating content that keeps people co...2024-04-0908 minGood Content with Shannon McKinstrieStrategies for Genuine and Engaging Social Media ContentIs growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in so you can start today!In this episode we’ll be covering:Understanding your audience's needs and mindset for relatable contentQuestions to ask yo...2024-04-0909 min
Win The Hour, Win The DayCraft Your Social Media Content Strategy With Shannon McKinstrieThis week’s episode of Win The Hour, Win The Day Podcast interviews, Shannon McKinstrie. Struggling to stand out on social media? Join me and Shannon McKinstrie as we dive…into the secrets of engaging social media content that truly connects! In this eye-opening episode, you'll learn:-Why your social media isn't working and how to fix it.-The power of being helpful, humorous, and heard in your posts.-Simple tweaks to make your content resonate and be remembered. Unl...2024-03-1931 minGood Content with Shannon McKinstrieWelcome to Good Content with Shannon McKinstrieDo you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media while growing your business with good, quality content. Send a message!Sign up for Reels Lab Join the Social Squad Society Love this convers...2024-03-1801 min