Shows
Tropical Social Podcast | Social Media Management & StrategyBuilding a Brag-Worthy Brand On Social Media: Tips from Michelle Wintersteen of MKW Creative Co. Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ---------------------------------------------- Today’s episode is all about building a brag-worthy brand. If you’ve ever wondered how to craft a brand that stands out and truly resona...
2024-07-1647 minTropical Social Podcast | Social Media Management & StrategyBuild a Brand That Attracts Social Media Management Clients, Not Peers with Sam Schmidt Today’s episode is all about building your brand for clients, not peers. If your brand resonates more with fellow social media managers than with your ideal clients, this episode is for you. I chatted with Sam from SamSchmidtSocial, a social media manager and mentor who turned her passion for social media into a multi-six-figure business. Formerly a high school history teacher, Sam now mentors aspiring and scaling social media managers. Sam shares strategies for crafting a brand that speaks directly to clients, as well as her journey from a “safe” career job to a success...
2024-07-0238 minTropical Social Podcast | Social Media Management & StrategyLessons I've Learned From 100 Podcast Episodes + Giveaway!We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant milestone with you all. In this episode, I'm sharing the valuable lessons I've learned along the way. Whether you're considering starting your own podcast or simply curious about the world of content creation, I hope this episode serves as a source of inspiration...
2024-02-2716 minTropical Social Podcast | Social Media Management & StrategySafety Tips For Solo Female TravelersSolo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share some insights & safety tips to help fellow female travelers feel more confident and prepared. So without further ado let’s dive into today’s episode! Resources Mentioned In Episode: - Safety Wing
2024-02-2028 minTropical Social Podcast | Social Media Management & StrategyWhy You Should Solo Travel In Your TwentiesSolo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect time to step out of your comfort zone and explore the world on your own terms. In today’s episode, I share 3 reasons why you should experience solo traveling at least once in your life, along with the key ta...
2024-02-1314 minTropical Social Podcast | Social Media Management & Strategy3 Ways To Increase Your Engagement On Instagram In 2024Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscape may be a bit different, with more features, you can still attract followers who genuinely connect with your brand and eagerly interact with your content. So, with that said, here...
2024-02-0715 minTropical Social Podcast | Social Media Management & StrategyWhy Personal Branding Matters on Social MediaIn the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media. So how can you craft a persona...
2024-01-3013 minTropical Social Podcast | Social Media Management & StrategyWhat To Charge For Social Media Management In 2024In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs may not involve saving lives, we do possess the power to breathe life into brands and humanize them. So, how do you price that? Well, that’s precisely what we're covering in today’s episode, so you can appropriately charge for the va...
2024-01-2314 minTropical Social Podcast | Social Media Management & StrategyHow To Set + Achieve Your Freelance Income Goals In 2024You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer your freelance goals in 2024. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Ot...
2024-01-1614 minTropical Social Podcast | Social Media Management & StrategyLife and Biz Update: How I’ve Navigated Moving To Australia Solo + Lessons I've learnedGet ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts. That being said, I wanted to end this season with a laid-back, coffee chat with a friend-style episode. Today’s episode is all about keeping it real, sharing with you a behind-the-scenes look into my life and business. Join me as I share my experience of moving to Australia solo, and reflect on the...
2023-12-1223 minTropical Social Podcast | Social Media Management & StrategyThe #1 Thing That Will Grow Your BusinessToday, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press play now! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you...
2023-12-0517 minTropical Social Podcast | Social Media Management & StrategyWorking With International Clients As A Social Media ManagerHave you ever wondered how to land international clients, how to create content for them when you’re miles away, or how to navigate working with clients across different time zones? Well, then this episode is perfect for you! Whether you're gearing up to expand your client base internationally or simply seeking valuable insights, I've got you covered. I share my own experience of how I’ve navigated working with clients while living abroad in Bali, as well as some of the things that have helped me manage the different time zones and create a seamless client expe...
2023-11-2819 minTropical Social Podcast | Social Media Management & StrategyMy Schedule As A Full-Time Social Media Manager + Digital NomadIn today's episode, I'm peeling back the curtain to give you an inside look into what a realistic week looks like as a social media manager + digital nomad. I'll walk you through how I structure my days, what theme days are, and what tools I use in my business to help me seamlessly manage both my tasks and client responsibilities. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Oth...
2023-11-2117 minTropical Social Podcast | Social Media Management & StrategyYour Guide To Pitching To Brands & Negotiating As a UGC Creator with Julia PhillipsIn today's episode, you'll get to hear from Julia Phillips—an ex-CPA turned freelance UGC creator who's making waves in the industry. Since embarking on her UGC journey in October 2022, Julia has collaborated with big names like Nordstrom, Good Housekeeping Magazine, and over 50 other noteworthy brands. Not only has she been able to create, but she has built a full-time business where she contracts $5-10K in UGC deals every month. AND she is paying it forward by guiding new creators on the path to success. Tune in for a value-packed episode where you'll gain insi...
2023-11-1447 minTropical Social Podcast | Social Media Management & StrategyHow to Build a Social Media Portfolio to Attract Clients – Even with No ExperienceEver wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources: Grab my SMM Notion Tem...
2023-10-3110 minTropical Social Podcast | Social Media Management & StrategyBreaking Up With Social Media Clients: When and How to Do It RightIn this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and relationships. Press play now! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. ...
2023-10-2413 minTropical Social Podcast | Social Media Management & StrategyWhat To Post As A Social Media Manager To Land ClientsTrying to balance the demands of creating content for your clients while staying consistent with your own social media presence can be quite a challenge. If you're a social media manager struggling to find inspiration for your own posts, look no further—this episode is tailor-made for you! I share 10 post ideas that you can put into action today to attract clients to you & build your brand online. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to k...
2023-10-1814 minTropical Social Podcast | Social Media Management & StrategyPITCHING SERIES | How To Write Compelling Email Pitches for Clients, Podcasts, and CollaborationsHave you ever wondered what the heck to say when it comes to pitching your services to potential clients, getting on podcasts or even collaborating with others? Well, you're not alone. Your approach to pitching can mean the difference between grabbing someone's undivided attention with an enthusiastic "Yes!" or someone simply hitting the delete button without a second glance. In today's episode, you'll learn how to craft a pitch that truly stands out, the essential elements that you should include, and the number one thing that often gets overlooked in the pitching process. Press play now!
2023-10-1019 minTropical Social Podcast | Social Media Management & StrategyPITCHING SERIES | Dos & Don'ts Of Cold Pitching As A Social Media Manager with Amber BroderIf you're in the early stages of your social media management biz and have ever thought about cold pitching your services to business owners, then you're in for a treat! Today, I had the pleasure of interviewing Amber Broder, the founder & CEO of ABC Social Media Management where she specializes in helping interior designers make their social media as easy as 123. Amber shares her insights on cold pitching, its effectiveness, her strategies for landing those crucial first few clients, and so much more. Tune in now! The Pitching Series is brought to you by The Tropical Social Acce...
2023-10-0347 minTropical Social Podcast | Social Media Management & StrategyPITCHING SERIES | How To Pitch Yourself On Podcasts with Justine DoloresIf you've ever wanted to learn how to successfully pitch yourself on podcasts, discover the perfect shows to connect with, and ultimately boost your brand's visibility, then you're in for a treat! Today's guest, Justine Dolores, is a podcast producer and founder of Justine Marie, a boutique podcast management agency for 6 & 7 figure business owners. She helps her clients launch, manage, and strategically grow their podcasts so they can build a high-quality show that increases their brand awareness & converts into sales. This episode is a must-listen for anyone looking to up their podcasting game and make a real impact.Tune...
2023-09-2641 minTropical Social Podcast | Social Media Management & StrategyPITCHING SERIES | Tips For Pitching Yourself As A Social Media ManagerWelcome to the Pitching Series, proudly presented by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place! In this podcast series, we're covering it all, from pitching yourself to potential clients, to getting on podcasts, working with brands, and so much more. Whether you're looking to scale your business as a social media manager or simply want to up your pitching game as a content creator, this...
2023-09-1921 minTropical Social Podcast | Social Media Management & StrategyLeveraging ChatGPT As A Social Media ManagerWhether you love it or hate it, there's no denying that artificial intelligence has firmly established its presence in our lives. So how can you harness the power of ChatGPT as a tool for your social media management business and save precious time in the process? Well, that's exactly what we're diving into on today's episode! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources: Grab my ...
2023-09-1214 minTropical Social Podcast | Social Media Management & StrategyHow To Prove Social Media ROI To ClientsSocial media management clients want results, and they want assurance that their investment is going to pay off, right? But the truth is, as many of us know, social media is not always as black and white as it may seem, and it can be difficult to prove ROI or at least what a lot of clients perceive ROI to be - aka sales. So how do you have these crucial conversations about ROI with clients? How do you set these expectations from the get-go? And most importantly, how do you deliver on your promise? That’s what we wi...
2023-09-0514 minTropical Social Podcast | Social Media Management & StrategyHow To Manage Anxiety As An EntrepreneurAs a social media manager and seasoned digital nomad of over 3 years, I've certainly encountered my fair share of anxiety and It's honestly something I’m still navigating today. In today's episode, you'll hear about my own experiences with anxiety and some tools I use that have helped me manage it. Tune in now! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources: Grab my SMM Notion...
2023-08-2914 minTropical Social Podcast | Social Media Management & StrategySurprise! I'm Moving To Australia & Quitting Digital Nomad Life (For Now)A few months ago, I made a significant life decision to pause my digital nomad lifestyle and apply to move to Australia. Now, I'm not bidding farewell to the travel + digital nomad lifestyle forever, but I do believe this is the right next step for me at this time. In this episode, I'll dive into why I chose Australia over the US and the reasons behind my decision to temporarily halt my digital nomad life. Curious? Tune in to find out! Want the exact tools & resources that I use within my social media management business? Check out...
2023-08-2221 minTropical Social Podcast | Social Media Management & StrategyHow To Streamline Your Social Media Collaboration and Approval ProcessToday's episode is one a fellow listener actually requested - which is all about streamlining your social media collaboration and approval process. As I’ve grown my social media management business over the years, gathered feedback from clients, and tried out various systems...I can now confidently say I’ve built a pretty well-oiled machine when it comes to client collaboration and my content approval process. Tune in now to listen to the exact strategies and techniques I've implemented so that you can save time in your own process. Mentioned in Episode: UPDATED: Grab my SMM No...
2023-08-0813 minTropical Social Podcast | Social Media Management & StrategyNavigating People-Pleasing vs. Customer ServiceAre you providing great customer service or are you people-pleasing? Truth is, the line can be easily blurred, and coming from a recovering people pleaser myself, I know just how hard it can be to distinguish between the two. In today’s episode, we'll discuss the fine line between giving your clients a top-notch experience and how to avoid the pitfalls of people-pleasing. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.
2023-08-0113 minTropical Social Podcast | Social Media Management & StrategyGetting Personal On Social Media:Where's The Line?Today, we are diving into a topic that a lot of social media managers struggle with, which is how personal is too personal on social media, and where exactly is the line? As you know, social media is a powerful tool for connecting with our audience, building relationships, and building our brands. But how personal should we get? Tune into this episode to hear my thoughts on the topic! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you nee...
2023-07-2514 minTropical Social Podcast | Social Media Management & StrategyHow To Tell Clients You Are Raising Your Social Media Management PricesAs a social media manager, it's normal to feel nervous about raising your prices. You might worry that raising your prices will mean you will lose clients, or that you won’t be able to attract new ones given your new rates. Am I right? In today’s episode, you'll learn how to tell your clients you are increasing your rates in a strategic + professional manner AND you'll also get a few script outlines to work off of so you can approach this conversation with confidence. Press play now! Want the exact tools & resources that I use...
2023-07-1818 minTropical Social Podcast | Social Media Management & StrategyThreads Is Here! What To Post As A Social Media ManagerWondering what to post on Threads as a social media manager? And if you should offer Threads as a service for your clients? Press play to hear my thoughts on the new app! I share creative ways that I’ve seen brands leverage Threads, some ideas for what to post as a social media manager, and whether or not your clients should be hopping on Threads. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kic...
2023-07-1114 minTropical Social Podcast | Social Media Management & StrategyBuilding a Brand Identity + Navigating Digital Nomad Life with Pippa StoneIn today's episode, I had the pleasure of interviewing Pippa Stone. She's the founder and lead designer of The Blog Boutique, a website design studio and template shop for service providers and creative entrepreneurs. We dive into her digital nomad journey, her tips for aspiring nomads, why having a brand Identity and website is important, and how you can DIY your own branding without breaking the bank. So, if you’ve ever wondered who the girl behind my own branding + website design is...well you’re about to meet her. Tune in now! Pippa's Links & Resources: Con...
2023-07-0438 minTropical Social Podcast | Social Media Management & Strategy6 Signs It's Time To Increase Your Social Media Management PricesOne of the biggest mistakes freelance social media managers make, is undercharging themselves. It's a mistake that runs the risk of burnout, resenting clients, or even repelling opportunities away. In today's episode, we are going to dive into the 6 key signs that indicate it's time to increase your social media management prices so that you can confidently take that next step. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Othe...
2023-06-2711 minTropical Social Podcast | Social Media Management & StrategyWhat To Do When Inquiries Aren't Coming InAre you tired of doing ALL the things in your business, yet the inquiries just aren’t rolling in? Well, this episode is going to change that for you! Today, we're tackling the elusive topic that is essential to running a successful social media management business - and that is how to book more clients. Tune in now to learn the 6 strategies you can implement in your business to drive discovery calls and secure new clients. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HER...
2023-06-2021 minTropical Social Podcast | Social Media Management & StrategyNavigating Loneliness as a Freelance Social Media ManagerToday, we are diving into a topic that is often overlooked in the online space: loneliness. As freelance social media managers, we may find ourselves constantly immersed in the digital world, crafting engaging content for clients, and having the freedom to be our own boss. However, behind the screens, the reality of feeling isolated and disconnected can creep in. In this episode, I share my own experiences of loneliness in the world of social media management and tips for how to transition from a corporate environment surrounded by coworkers to then working for yourself. Tune in now!
2023-06-1323 minTropical Social Podcast | Social Media Management & StrategyThe Rise of Call Her Daddy: Unpacking the Secrets to Building a Successful BrandToday, we are shaking things up a bit and diving into a topic that I’ve honestly been obsessed with this month...and that is how Alex Cooper built a widely successful brand + podcast called Call Her Daddy. Not only is Alex Cooper the most popular female podcaster in the world at only age 28, but she also landed a $60 million Spotify deal. Like holy heck. So how did she build this successful brand you ask? In today's episode, we'll unpack my thoughts on how she did it and how you can apply these same strategies to your ow...
2023-06-0614 minTropical Social Podcast | Social Media Management & StrategySteal My Content Calendar StrategyLet’s be honest, as social media managers we create a lot of content for our clients and sometimes it can get overwhelming trying to plan + create content for our clients while also staying consistent with our own content creation efforts. This is why I PREACH having a content calendar + strategy in place. In today's episode, I walk you through my own content calendar strategy, what my whole system looks like, & how to replicate it for yourself & for your own management clients. Want the exact tools & resources that I use within my social media management bus...
2023-05-3014 minTropical Social Podcast | Social Media Management & StrategyBuilding A Standout Brand and Diversifying Your Income with Latasha JamesI am so excited for you to listen to today’s episode as I had the honor of interviewing Latasha James, someone I’ve looked up to in this industry for YEARS. Latasha is the founder and Creative Director of James + Park, a social-first video marketing firm as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Latasha is joining us today to talk all about building a standout brand as a social media manager + creator and diversifying your income. Learn more about Latasha HERE Enjoy today's episode, I'd love i...
2023-05-2351 minTropical Social Podcast | Social Media Management & StrategyExposing My Time-Saving Hacks As A Social Media ManagerToday I'm exposing my time-saving hacks that I use as a social media manager in my business. These are the same hacks that have helped me get more done in my days, know what the heck to focus on, and have allowed me to move the needle in my business. Ready to tune in? Press play! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources: Grab my SM...
2023-05-1615 minTropical Social Podcast | Social Media Management & StrategyPros & Cons Of Putting Your Prices On Your WebsiteTo list your prices or to not? In today's episode, I share the pros & cons of putting your prices on your website so that you can decide which option is right for you! You'll hear: Why some social media managers prefer to not list their prices Why solely competing on price isn't benefiting anyone Why listing your prices can actually benefit your business What questions to ask yourself to determine if listing your prices is right for you Want the exact tools & resources that I use within my social media management business? Check out my tools...
2023-05-0916 minTropical Social Podcast | Social Media Management & StrategyWhat To Include In Your Client Welcome PacketIn today's episode, I share what to include in your client welcome packet as a social media manager so that you can up-level your client experience & start your working relationship on the right foot. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon...
2023-05-0217 minTropical Social Podcast | Social Media Management & Strategy3 Reminders For When You Feel Behind In BusinessHave you ever felt behind in your business? The truth is, every single one of us experiences the feeling of not being where we want to be, being behind, or not being good enough at some point. If you're feeling that way right now, this episode is for you. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources: Grab my SMM Notion Template - use code PODCAST...
2023-04-2512 minTropical Social Podcast | Social Media Management & Strategy6 Signs Someone Is NOT Ready To Hire A Social Media ManagerToday, we are diving into a topic that I think a lot of people don’t talk about enough and that is how to know when someone is NOT ready to hire a social media manager. I’ve certainly had to have hard conversations with business owners myself and actually turn people away from my services because I recognized that they actually weren’t ready to invest. I know, sounds crazy right? I share the 6 signs someone is NOT ready to hire you and what to really look out for when you are hopping on discovery calls with p...
2023-04-1815 minTropical Social Podcast | Social Media Management & StrategyMy Client Content Creation ProcessOne of the top things that early-stage social media managers get hung up on is the client content creation process. I know when I first got started in social media management, I too had questions on how to organize my client assets, how to come up with content ideas, how to streamline my content creation process, get things approved on time, & really create a seamless content calendar. So whether you already have a content creation process in place & you’re just looking to refine it OR you’re brand new to this whole thing, and looking for the...
2023-04-1117 minTropical Social Podcast | Social Media Management & StrategyBiggest Mistakes I've Made In My Social Media Management BusinessToday’s episode is a bit of a juicy one as I’m peeling back the curtain and sharing with you the biggest mistakes I’ve made in my own social media management business. From things I’ve invested in that I wish I hadn't, things that ultimately held me back from scaling, & overall mistakes I’ve made that most social media managers can relate to. Ready to dive in? Press play! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things y...
2023-04-0412 minTropical Social Podcast | Social Media Management & StrategyWhat No One Tells You About Being A Digital NomadThe digital nomad lifestyle is something so many individuals dream about and rightfully so, as this lifestyle allows you to work remotely from anywhere in the world. If you scroll on Instagram you’ll see digital nomads working on their laptops sipping coconuts by the pool, working at cute cafes, going surfing mid-day, hiking to waterfalls, & bouncing from country to country. While all of that is definitely possible, I do think people have this glorified image of what being a digital nomad entails. In today's episode, I dive into what people don’t talk about or tell you...
2023-03-2820 minTropical Social Podcast | Social Media Management & Strategy6 Ways To Avoid Burnout As A Social Media ManagerExperiencing burnout is something almost every single social media manager can relate to. So how do you avoid it? Well, in today's episode, I share 6 ways to avoid the path to burnout, things to do when you're feeling like you are on the verge of burnout, & also what I've recently changed within my own social media management business so that I can shut off & maintain work-life balance. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kic...
2023-03-2122 minTropical Social Podcast | Social Media Management & StrategyPivoting Your Business As A Multi-Passionate Entrepreneur with Nicole ToledoIn today’s episode, I had the pleasure of interviewing Nicole Toledo who helps fellow business owners & CEOS stand out online through strategic social media management and web design. We dive into her story of how she started as a virtual assistant, how she found her niche as a multi-passionate entrepreneur & how she was able to pivot her online business. Listen now! Enjoy today's episode, I'd love it if you could... Share a screenshot of you listening on your IG stories and tag @itsnicoletoledo and @shannonsegall and we will repost you! Learn more abou...
2023-03-1445 minTropical Social Podcast | Social Media Management & StrategyHow To Scale Your Online Business In 8-10 Hours A Week with Holly HaynesAre you wanting to grow + scale your online business in just 8-10 hours a week? In today's episode, Holly Haynes shares exactly how she's done it! Holly helps female entrepreneurs create simple scaleable offers and systems to grow to multiple 6-figures. She runs her strategic coaching business, has the Crush the Rush Planner company, and is even the host of a top 100 podcast called Crush the Rush. Learn more about Holly HERE. Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE...
2023-03-0744 minTropical Social Podcast | Social Media Management & StrategyReal Talk: How To Deal With Rejection In Both Life + BusinessExperiencing rejection sucks, whether it’s in the form of being ignored, ghosted by a client, or having someone flat out say no to your face... whatever the case may be, no one goes their entire life without experiencing some kind of rejection. And as a social media manager or freelancer, you are 100% going to experience rejection along the way. So in today’s episode, we are diving head-first into rejection. I share my own personal stories when it comes to being rejected (and trust me there's a lot), I share how to gracefully deal with...
2023-02-2823 minTropical Social Podcast | Social Media Management & Strategy5 Lessons I've Learned From Solo TravelingWhen I boarded a plane to Southeast Asia for what was meant to be a month-long solo traveling trip (after getting cheated on), I never expected to still be on this side of the world over 3 years later. Throughout the years, I’ve learned tons of valuable lessons & I wanted to share them with you in today's episode. So whether you choose to solo travel abroad or even within your own home country, hopefully, you can take some wisdom + advice from this episode! Want the exact tools & resources that I use within my social media mana...
2023-02-2123 minTropical Social Podcast | Social Media Management & StrategyBest Ways To Find Social Media Management ClientsIf you want to create a profitable social media management business, one that allows you to be your own boss, work from anywhere in the world, & replace your corporate income… then you need to be able to consistently find clients. Now if you’re sitting there thinking well I’m just starting out, I don’t even know how to get my first paid client let alone more clients, then this is the episode for you! I share 5 of the best places where you can start finding social media management clients today. Want the exact tools & re...
2023-02-1413 minTropical Social Podcast | Social Media Management & StrategyHow To Get Paid On Time As A Social Media ManagerI know from first-hand experience that it can be frustrating when a client pays late, you feel like you are annoying them when you follow up, & sometimes you feel like you are at a loss for what to do next. So in today’s episode, I’m going to share with you 5 things that you can do as a social media manager to help prevent late payments in the first place & also what to do when a client does pay late. Tune in now! Want the exact tools & resources that I use within my social media management busi...
2023-02-0718 minTropical Social Podcast | Social Media Management & StrategyNot Sure What Instagram Metrics To Track? Here’s A BreakdownHave you ever wondered if your social media efforts are actually moving the needle? In today's episode, we dive into all things Instagram metrics & what you need to know FIRST before you can truly understand what metrics to focus on. Instead of simply posting on the gram just to please the algorithm, let’s get your content strategy aligned with the ins and outs of your specific business! Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you...
2023-01-3112 minTropical Social Podcast | Social Media Management & StrategyStarting An Online Business Isn't For Everyone, Here's What You Need To KnowWondering whether or not starting an online business is the right fit for you? In this episode, I share 5 things that you need to know when it comes to choosing this lifestyle & what skills you need to have in order to make running an online business a success. Ready to dive in? Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business. Other Links & Resources: Grab my SMM Notion Template - use c...
2023-01-2416 minTropical Social Podcast | Social Media Management & StrategyDo You Need A Degree To Become A Social Media Manager?Are you wondering whether or not you need a college degree to become a social media manager? In this episode, I share my own thoughts + opinions on the controversial topic (and trust me I have MANY) as well as answer whether or not I went to college to launch my own SMM business. Tune in now to hear my two cents on the topic! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tu...
2023-01-1714 minTropical Social Podcast | Social Media Management & StrategyPros & Cons Of Being A Digital Nomad In BaliHave you ever dreamed of being a digital nomad in Bali? If so, you are going to want to tune into today's episode! I share what it's really like to be a digital nomad living in Bali, the pros and cons of living here, & how much I typically spend on a monthly basis. So if you are considering traveling to Bali or want to try out this lifestyle for yourself, click play now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me...
2022-11-1534 minTropical Social Podcast | Social Media Management & StrategyMy Client Offboarding ProcessNot sure how to offboard your clients? It's completely normal for clients to come in and out of your social media management business, but you need to have some kind of offboarding process in place! In today's episode, I share with you how I offboard my own clients & what to send yours before you part ways. Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Link...
2022-11-0811 minTropical Social Podcast | Social Media Management & StrategyThe Biggest Mistakes You Are Making With Your Social Media Management PackagesIn today's episode, I dive into the 3 biggest mistakes social media managers make when creating their packages. To help you avoid these same mistakes or recognize you may be making them, I'm going to share with you the top 3 & what to do instead so that you build a sustainable social media management business. One that brings you joy, and fulfillment, & allows you to live your dream lifestyle. Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new...
2022-11-0211 minTropical Social Podcast | Social Media Management & StrategySocial Media Marketing For The Wedding Creative NicheIn today's episode, I'm sharing my top social media marketing tips for the wedding creative industry. Whether you're a social media manager thinking about niching down to the wedding industry, or you're a wedding creative yourself looking to stand out on social...this is the episode for you! In this episode I share: The top mistakes I see wedding creatives making on social media. How to connect with your ideal client as a wedding creative. What to ask your wedding creative client (as a social media manager) before working together! Enjoy the episode? I'd love i...
2022-10-2515 minTropical Social Podcast | Social Media Management & StrategyHow To Start A Podcast & Turn Listeners Into Leads with Jenny SunesonDo you want to start a podcast that can help grow your business? If so, you are going to want to tune into today's episode! I bring on podcast agency owner, Jenny Suneson, who helps entrepreneurs launch and grow their podcasts and turn their listeners into leads. In this episode Jenny shares with us: How she started her own podcast agency, Savvy Podcast Agency. The benefits of starting a podcast. Top mindset blocks that hold people back from launching a podcast. The process + timeline behind launching a podcast. Her growth tips for someone starting a brand...
2022-10-1841 minTropical Social Podcast | Social Media Management & StrategyHow To Confidently Pitch Yourself On Discovery CallsIf you are a new social media manager, the thought of getting on your first few discovery calls probably makes you nervous. So to help you go from being anxious about discovery calls to having them feel like second nature... this episode I share the behind-the-scenes of my own discovery call process as a social media manager so that you show up confidently + pitch yourself. Tune in now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegalland I'll re...
2022-10-1114 minTropical Social Podcast | Social Media Management & Strategy5 Ways To Repurpose Your Content On Social MediaToday we are talking all about repurposing content on social media! I know how exhausting it can be to come up with new content pieces all the time, which is exactly why repurposing is key. Repurposing your content is what will help you avoid the content creation hampster wheel, increase your visibility across multiple platforms, & save you a TON of time. Tune in now to hear the 5 ways you can start repurposing your content on social media today! Enjoy the episode? I'd love it if you could... Share a screenshot of you li...
2022-10-0415 minTropical Social Podcast | Social Media Management & StrategyCreate A Marketing Plan In 5 Easy StepsHaving a marketing plan in place as a social media manager is key to hitting your goals, growing your business, & attracting dream clients. So how do you go about building a marketing plan you ask? Well, in this episode I'm going to share with you 5 easy steps to go about creating a marketing plan for your business. Listen now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on App...
2022-09-2717 minTropical Social Podcast | Social Media Management & StrategyHow To Travel & Run Your Social Media Management BusinessHave you ever wondered how social media managers balance travel while also running their own online businesses? Well, in this episode I share the behind-the-scenes of what this looks like for my own social media management business. I chat about: The benefits of being a freelance social media manager vs working a 9-5. How I prepared my business for a month-long trip to Thailand. What systems & tools I had in place. And what necessities you need to successfully work online & travel. Click play on the episode now! Enjoy the episod...
2022-09-2020 minTropical Social Podcast | Social Media Management & StrategySolo Traveling To Southeast Asia? Here’s What to Pack + My Essentials!Are you planning to solo travel to Southeast Asia but don’t know what the heck to bring with you? Well, in this episode I’m going to share with you some essential items that I brought on my own travels + some things I definitely recommended getting before you even step on the plane. Travel insurance I mentioned In this episode: - Safety Wing Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new e...
2022-09-1328 minTropical Social Podcast | Social Media Management & Strategy7 Reasons Why You Should Solo TravelToday we are talking about all things solo traveling and my top reasons why I think everyone should solo travel at least once in their life. I’ve learned so many valuable lessons by solo traveling myself, and it’s truly what has shaped me into the woman I am today. So if you are on the fence about solo traveling or you’ve been wanting to try it out but keep telling yourself that now just isn't the right time... well then girl this episode is for you! Tune in now! Enjoy the episode? I'd lov...
2022-09-0621 minTropical Social Podcast | Social Media Management & Strategy5 Tips To Start Leveraging Pinterest Marketing For Your BusinessToday’s topic is one I’ve actually NEVER talked about on the podcast before, and that is Pinterest marketing. I share why your business needs to be on Pinterest, some foundational things to get you started on the platform, & how to go about leveraging Pinterest to explode your marketing efforts. So whether you are a service provider who wants to use this platform to drive traffic to your own business or you want to start offering Pinterest management services for your clients... this is the episode for you. Tune in now! Enjoy the epi...
2022-08-3014 minTropical Social Podcast | Social Media Management & StrategyWhy I Almost Didn't Start This PodcastIf you would have told me a few years ago that I would one day be the host of my own podcast, I probably would have laughed & looked at you as if you were nuts. I never once thought that the girl who religiously listened to Jenna Kutcher & Amy Porterfield on her commute to a soul-sucking corporate job, would one day launch her very own podcast. So what inspired me to finally launch my podcast? And as this podcast title suggests, what almost held me back from starting one in the first place? Tune into the episode t...
2022-08-2312 minTropical Social Podcast | Social Media Management & StrategyHow To Navigate The Ever Changing Instagram Updates with Amber BroderYou've probably seen the viral post "Make Instagram Instagram Again" & experienced the ever-changing Instagram updates that Adam Mosseri keeps hopping on Instagram reels to address. Like so many others, you may be reluctant to all the changes & feel pressured to post more video content. If that's the case, you are going to LOVE today's episode. I bring on Amber Broder, who's the founder & CEO of ABC Social Media Management and she has amazing insight on all the Instagram updates that have been going on + how to navigate the changes to work for your online business. In t...
2022-08-1627 minTropical Social Podcast | Social Media Management & StrategyTop 5 Mistakes New Social Media Managers MakeIn today's episode, I'm sharing the top 5 mistakes I see new social media managers making & how you can actually avoid these same mistakes yourself. Listen now! Enjoy the episode? I'd love it if you could... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you! Subscribe for new episodes every Tuesday. Leave a review on Apple Podcasts. Links & Resources: Freebie: Kickstart Your Social Media Management Business Join The Social With Shan Community HERE Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Medi...
2022-08-0216 minTropical Social Podcast | Social Media Management & StrategyHow To Build Relationships in the DMsToday, we are going to be talking all about building relationships in the DM’s. I get asked a lot of questions from other social media managers on how to go about building real relationships in the DMs. Specifically, what am I doing wrong, why aren’t people booking me, why are they ghosting me, & how come my followers aren’t actually converting into paid clients... So, I'm going to dive into the biggest mistakes I see people making when it comes to relationship building in the DMs so that you don’t make these same mistakes AND I’ll...
2022-07-2613 minTropical Social Podcast | Social Media Management & StrategyHow To Become A Digital Nomad & Work From AnywhereAre you wanting to become a digital nomad and work from anywhere in the world? In today's episode, I share how to get started as a nomad, the different career paths you can take, & give you practical + actionable tips to help you pursue this lifestyle for yourself. My hope is that you leave this episode realizing what is possible for yourself, understand that everyone has a different perception & version of what living the digital nomad life means, & that there's no one size fits all. Enjoy the episode? I'd love it if you could......
2022-07-1918 minTropical Social Podcast | Social Media Management & StrategyHow To Onboard Social Media Management ClientsNot sure how to go about onboarding your clients? I got you covered! Today, I'm walking you through how I onboard my own social media management clients & how I've streamlined my whole client onboarding process. From discovery calls to proposals to what comes next, I help you set your business up for success & create a great client-working relationship from the start. Tune in now! Want the exact ClickUp Content Calendar template I use to plan, organize, & streamline my content + my clients? Grab it HERE Enjoy the episode? I'd love it if you c...
2022-07-1218 minTropical Social Podcast | Social Media Management & StrategyWork-Life Balance & Setting Boundaries as a Social Media ManagerIn this episode, I chat about work-life balance as well as setting boundaries as a social media manager. I know it can be challenging to shut off as a social media manager, feeling like there’s always something else that needs to get done, & that you are constantly scheduling your life around your work... So, this episode is all about giving you some useful work-life balance tips that have helped me throughout the years, sharing how to set boundaries with clients, & lastly how to actually build your business around your lifestyle and not the other way around. Tu...
2022-07-0517 minTropical Social Podcast | Social Media Management & StrategyHow One Email Saved Her Business with Shannon VondyToday, I'm interviewing email marketing expert, Shannon Vondy. When the events of 2020 hit, Shannon (a former 12 year wedding photographer) decided to send one email to her list and earned $2,600! That one email changed the game for her business. Today, Shannon runs a successful email marketing agency to help other entrepreneurs use the power of email to grow and thrive in their businesses. In this episode Shannon shares with us: Her story & how she started her email agency. The top 3 reasons why email marketing is important for one’s brand. Her tips for starting + growing an em...
2022-06-2849 minTropical Social Podcast | Social Media Management & Strategy5 Ways To Get More Social Media Management ClientsI get asked a lot of questions from other social media managers on how to go about booking more clients, what strategies I use, & how to get more leads into one’s business. That's why, in today's episode, I'll be sharing with you 5 ways to get more social media management clients & how to attract clients to you via word of mouth marketing. Enjoy the episode? I'd love it if you could.... Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you! Subscribe for new episo...
2022-06-2117 minTropical Social Podcast | Social Media Management & StrategyInstagram Reel Ideas For Social Media ManagersDon't want to point or dance on Instagram reels? Yup, I know the feeling. The truth is, pointing and dancing isn't everyone’s cup of tea... which is why, in this episode I breakdown 10 alternative reel ideas that you can do as a social media manager (that don't involve pointing or dancing) that will help you grow your instagram visibility, get in front of your ideal clients, & build a connection with them. I dive into the basics behind using reels, why they are important, & how you can build an Instagram reel strategy that is intentional. ...
2022-06-1420 minTropical Social Podcast | Social Media Management & StrategyWhy Getting Cheated On Made Me A Better Business WomanToday's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today. In this episode, you'll discover... The worst & best Christmas gift that I received in 2019. Lessons I learned from being cheated on. How I have applied these lessons into my business & ultimately be...
2022-06-0717 minTropical Social Podcast | Social Media Management & StrategyStruggle To Show Up On Video? Tips For Building Confidence On CameraVideo has become a non- negotiable if you want to stand out on Instagram & connect with your ideal audience. With Instagram CEO’s announcement that they are no longer just a photo sharing app, video content has become a huge focus. So what does that mean for you? Yup, you guessed it you need to get comfortable showing up on camera + creating video content as it's not going away anytime soon. Now, if the thought of showing up on camera or creating videos consistently on Instagram scares the heck out of you, don’t worry because in this episode I'm g...
2022-05-3117 minTropical Social Podcast | Social Media Management & StrategyHow To Grow An Instagram Account From ScratchIf you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn’t seem to be growing, then this is the episode for you! I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you’re ready to kickstart your instagram growth and take your following from 0 to actually having a thriving community, then press play on today's episode. Enjoy the episode? I'd love it if you could.... Share...
2022-05-2418 minTropical Social Podcast | Social Media Management & StrategyWant To Start A Social Media Management Agency? Listen Here With Kelci DouglasReady to go from daydreaming about starting a social media management agency to actually having one? In this episode, I interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods. Kelci shares with us: Her story & what inspired her to start Sherose. Who she primarily works with for her marketing agency. Methods for finding + building true connections online. Creating content that aligns with client brands. How to create engaging video content on Instagr...
2022-05-1753 minTropical Social Podcast | Social Media Management & StrategyMy Process For Batch Creating Content On InstagramHave you ever wondered what the secret is behind every big social media account out there who seems be consistently churning out valuable content week after week? Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan out + batch your Instagram content in advance. Batch creating your content in advance is going to save you heaps of time, help you stay consistent on t...
2022-05-1018 minTropical Social Podcast | Social Media Management & StrategySocial Media Management Tools I Use To Run My BusinessWondering what tools to use to run your own Social Media Management business? In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience. Tools I Mention In This Episode: Namecheap - domain names ( I pay $14/year) Siteground - website hosting Gsuite - customized email address and sharing resources + documents with clients *Showit - Where I have designed my website. Asana - project management tool *Flodesk...
2022-05-0319 minTropical Social Podcast | Social Media Management & StrategyHow To Price Your Services As A Social Media ManagerAs an early-stage social media manager, it can seem overwhelming to go ahead and price your services. I know this was actually one of my biggest concerns when I started my business, and it's one of the top questions I get asked by my own students. Which is why, in this episode I breakdown: How I went about pricing my own social media management services. Tips and strategies I have to price your own. Why I don't reccommend hourly rates as a social media manager. What value based pricing is. Advice on how to make sure your prices and...
2022-04-2617 minTropical Social Podcast | Social Media Management & StrategyCreating A Timeless Brand That Sets You Apart + Attracts Dream Clients with Diana JakubcovaDiana is the founder + creative director of Deeply Rooted Studio where she helps female industry leaders build out of the ordinary brands. She specializes in helping her clients build personality infused brands that will set them apart, attract dream clients, & be timeless. In this episode we cover: How Diana went from selling $20 Canva templates to high-end branding packages. Difference between being a graphic designer vs a creative director. What misconceptions there are around branding in the online space. What building a personality infused + timeless brand means. Her #1 way of finding + landing industry leading clients. What her...
2022-04-1946 minTropical Social Podcast | Social Media Management & StrategyTaking The Leap From Corporate To Full-Time Freelancer with Crosby MelendiPodcast guest, Crosby Melendi, a location-independent traveler, coach, content creator + freelancer, joins me in this episode to talk all about taking the leap from corporate to full-time freelancer. Crosby gives a ton of insight on what its like to work remotely, live the digital nomad lifestyle, & shares tips on how you can get started & live this lifestyle for yourself. In this episode you'll discover... How Crosby started her freelancer career in college Why she thinks 2022 is the best year for others to become remote workers Tips for landing your first remote job with no prio...
2022-04-0541 minTropical Social Podcast | Social Media Management & StrategySo You Want To Quit Your 9-5? Tips To Go Full-Time With Your BusinessI know how scary it is to take the leap, quit your 9-5, & go full time with your business. It’s equally as exciting as it is terrifying, and coming from someone who quit her corporate job almost 3 years ago now, there are definitely things I wish I had known or even considered before I took that leap and handed in my own notice. In today’s episode, I share my top tips + advice before you go full-time with your own business so that you can quit your job with a lot more confidence and truly make 2022 the b...
2022-03-2918 minTropical Social Podcast | Social Media Management & StrategyHow To Make Friends As A Digital Nomad with Max PankowThe 'Digital Nomad' lifestyle has become more and more popular over the last decade. It has given nomads from around the globe the chance to be their own boss, work from anywhere, & to have that freedom over their lives. With so many solo travelers coming to expereince this lifestyle for themselves, a big question that often gets asked is: "How do I find friends & build a community?" So today, I'm bringing my best friend, Max Pankow, onto the podcast. Max knows this lifestyle all too well, and has been a digital nomad since 2016. As one of my cl...
2022-03-2248 minTropical Social Podcast | Social Media Management & StrategyFostering Community Online Over CompetitionWe’ve all heard the phrase community over competition. Today, I'm diving into what that term really means, what the difference is between the two, & why viewing everyone around you as competition will undeniably hurt your business in the long run. Starting and scaling your own social media management business can get SO lonely, which is exactly why fostering a community instead of focusing on "competition" is so important. So lovely, if you're ready to build a loyal community online, have a support system in place as you grow + scale your business, & truly ditch that feeling of comparison & competition...the...
2022-03-1619 minTropical Social Podcast | Social Media Management & Strategy11. From Pinterest Marketing To Wine Marketing: How Claudia Gebhardt Niched DownToday's guest speaker, Claudia Gebhardt, has chosen a pretty unique niche for herself. She went from pinterest marketing to then niching down to wine marketing - aka she works specifcally with wine brands/businesses and helps market themselves online. In this episode you'll discover: Claudia's journey from pinterest marketing to wine marketing Her tips when it comes to wine marketing How you yourself can get into this niche How she launched + founded her own digital magazine (The Social Pour) Connect With Claudia: Instagram Website The Social Pour Magazine Other Resources & Links: Fr...
2022-03-0837 minTropical Social Podcast | Social Media Management & Strategy5 Things To Do When Business Is SlowWe all experience slow seasons within our business and instead of viewing them as this super negative thing or freaking out, this episode is all about helping you change your perspective & instead view them in a more positive light. Today, I'm giving you my top 5 things to do when business is slow and you aren't seeing those leads or clients coming through the door. So instead of throwing in the towel or feeling discouraged, tune into this weeks episode! Resources & Links: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Sh...
2022-03-0121 minTropical Social Podcast | Social Media Management & StrategyHow to Create a Social Media Strategy Step by StepCreating a social media strategy can seem pretty intimidating especially when you are in the early stages of your social media management business. That's why in today's episode we will dive into: What a social media strategy truly means ( aka it's not as scary as you think) 5 steps to start creating a strategy for yourself or for your own clients How to be intentional when creating a strategy And how to tie everything together and create a content calendar Thank you so much for listening! If you enjoyed this episode, I'd so grateful if...
2022-02-2214 minTropical Social Podcast | Social Media Management & StrategyHow To Say No In BusinessIf you are a notorious people pleaser like I am, saying no can be extremly hard to do both in your personal life & in business. It can be super tempting to want to say yes to every inquiry, yes to every email, & yes to every opportunity that comes through the door. But, the truth is by being the "yes woman" all the time it can actually hurt your business and it can lead to resentment for your clients, be completely stretched thin, & it can ultimately lead to burn out. So today's episode is all...
2022-02-1517 minTropical Social Podcast | Social Media Management & StrategySeven Ways To Increase Your Brand Visibility OnlineIn today's episode, I share with you 7 different ways that you can start increasing your brand visibility online. Inside the episode I breakdown.. What increasing your brand visibility actually means. How to be intentional with your content marketing efforts. How to cross pollinate your + other peoples audiences into your strategy. Different ways of putting yourself in front of your ideal audience & having a sustainable strategy. Resources & Links: Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Soci...
2022-02-0813 minTropical Social Podcast | Social Media Management & StrategyHow To Turn Your Followers Into Paying ClientsWondering how to turn your followers into paying social media management clients? In this episode, I break down my own tips + strategies on how I've attracted, nurtured, & converted my followers into customers. Press play now to start listening to the episode! Resources & Links: Get 50% off your Flodesk Subscription HERE. Free Guide: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Thank y...
2022-02-0116 minTropical Social Podcast | Social Media Management & StrategyWhy Build A Brand, Not Just A BusinessIn today's episode, I'm going to be talking all about why you need to start building a brand and not just a business. In the online space "branding yourself" has become a pretty big buzz word, but the truth is not a lot of people actually know the difference between building a brand vs just building a business and that's exactly where they are falling short. So, to help you avoid this same mistake, you'll hear my top tips for building your own brand - one that is strong, intentional, & helps you stand out from...
2022-01-2515 minTropical Social Podcast | Social Media Management & StrategySocial Media Marketing For High Profile Clients With Kellie DanielWhen it comes to being a social media manager, there are so many different avenues you can take, skills you can offer, & various industries + brands you can choose to work with. In today's episode, I chat with Kellie Daniel, who has chosen a pretty unique niche for herself. She’s the founder of Second Act Media, where she specializes in helping celebrities & high profile brands elevate their presence online. In this episode, we cover... How Kellie got started in the high profile space. What it means to be a high profile brand strategist & services you c...
2022-01-1845 minTropical Social Podcast | Social Media Management & StrategyTips From a Digital Nomad: What It's Really Like to Work Online + TravelToday, people are becoming more and more familiar with the term 'Digital Nomad.' If there is anything that I have learned from the digital nomad lifestyle, there's a big difference between reading about it online and seeing all the glamorous Instagram posts versus actually experiencing it yourself. In this episode, I am going to essentially peel back the curtain and share with you what it's like to work online and travel or live in a different country. I will also be sharing my top tips for preparing and getting the most out of your experience as...
2022-01-1021 minTropical Social Podcast | Social Media Management & StrategyHow To Stand Out As A New Social Media ManagerYou're in the early stages of your social media management business, you've started to put yourself out there online, but you're starting to think, how in the world do I stand out in such a saturated market? This industry is getting noisier, especially as a lot of people are turning their attention towards remote work. There are quite a few ways to stand out and grab the attention of your ideal client, so in today's episode, I'm going to share with you my top tips to help you stand out from the sea of others and ultimately...
2022-01-1011 minTropical Social Podcast | Social Media Management & StrategyMy Story: The Eat Pray Love Approach To Living The Laptop LifestyleWelcome to the very first episode of the Tropical Social Podcast! I am recording this episode from my studio in tropical Bali. This full-circle moment reminds me that I truly live the lifestyle I used to dream about, and this all came about after I took the whole 'Eat, Pray, Love' approach to my life. I thought I would take this first episode to tell you how I went from being absolutely miserable in my corporate job to getting to where I am today. Tune in to this episode to hear the ups, downs, and everything in between of...
2022-01-1019 min