Shows
The Wedding SassholesFrom Sassholes to Solutions: Your Next Favorite PodcastThe Wedding Sassholes may have wrapped, but your go-to gal for no-fluff wedding advice isn’t going anywhere! In this quick update, Shannon shares what’s next and how you can keep getting the help you need—sass included.Meet The Venue Helpline Podcast: your new spot for straight talk, practical solutions, and expert tips to make venue life (and vendor life!) easier. We’re answering real questions from wedding pros like you, so think of it as your personal lifeline for all things venue-related.Here’s how to get involv2025-07-2303 minThe Wedding Sassholes82. Know When to Fold 'EmToday’s episode is fittingly called 'Know When to Fold 'Em,' because sometimes the hardest—and smartest—thing to do is know when to wrap up something good. We’re going to take a walk down memory lane, share some favorite moments, and leave you with our sassiest wisdom on knowing when to step away. So, grab a drink, settle in, and let’s do this one last time! We talk about - > Our favorite episodes> Funniest moments> Knowing when to step away> How...2024-11-1235 minThe Wedding Sassholes81. Crafting Killer Content: How to Build Buzz for Your Wedding Biz with Anna CoatsThis week’s topic is Crafting Killer Content and in this episode, we are diving into how to build buzz for your wedding biz with Anna Coats.We talk about - > the vendor struggle of capturing content on wedding day > how hiring a content creator can help you capture behind the scenes> key moments behind the scene that should always be captured> how to prep for a content photoshoot> how to grab the best footage for your content> tips and tricks of making...2024-10-2243 minThe Wedding Sassholes80. Effective Upselling and Cross-selling for Wedding ProsThis week’s topic is Effective Upselling and Cross-selling for Wedding Pros. In this episode, Shannon dives into a topic that can make or break your bottom line. From creative packages to add-ons that couples can't resist, she will explore the techniques to boost your revenue for your wedding business. We talk about - > Suggestive selling> Focusing on adding personalized upgrades> Adding to the client experience> Cross-selling> Good, better, best > Checklist packagesListen all the way through for the t...2024-10-1531 minThe Wedding Sassholes79. Get great reviews for your wedding businessThis week’s topic is "Get great reviews for your wedding business" and in this episode, we are diving into for your wedding business. We talk about - > Why reviews matter> What are clients looking for in your reviews> How to set the stage before the big day> Asking for the review directly after the event > The follow up to getting a review> Sharing testimonials on your platforms> Thank you giftsListen all the w...2024-10-0150 minThe Wedding Sassholes78. Speaking engagements: Are they the right fit for your wedding brand? with Meghan ElyThis week’s topic is “Speaking Engagements: Are they the right fit for your wedding brand" and in this episode we are sitting down with Meghan Ely renowned speaker and PR expert in the wedding industry to discuss considering leveraging speaking opportunities to elevate your brand, connect with potential clients, and establish yourself as a leader in the wedding industryWe talk about - > Key benefits of participating in speaking engagements for wedding professionals> How to determine if speaking engagements are the right fit for your wedding business brand> Dif...2024-09-2453 minThe Wedding Sassholes77. Why every wedding small business needs an attorney with Leah WeinbergThis week’s topic is Why every wedding small business needs an attorney. In this episode we are sitting down with Leah Weinberg, recovering wedding planner and the co-founder of Oduberg Law, LLPWe talk about - > Why it's essential for every wedding small business to have an attorney that they've already vetted> The benefits of hiring an attorney that is knowledgeable of the wedding industry> Most common legal issues seen in the wedding industry> The importance of having your contract approved by an attorney> Ste...2024-09-1755 minThe Wedding Sassholes76. Being your authentic self in business and in life with Don MamoneThis week’s topic is “Being your authentic self in business and in life", in this episode we are sitting down with Don Mamone. Don is the expert in all things authenticity, inclusivity, and living unapologetically. We talk about - > How authenticity is crucial to success and fulfillment > Practical steps individuals can take to be authentic in their daily lives> How to balance being authentic with expectations and pressures of the business world> How to find and step into your authenticity2024-09-1055 minThe Wedding Sassholes75. Do you have a lead problem or a booking problem? with Tom ChelednickThis week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. We talk about - > Leads vs bookings> The perfect storm of economy, wedding reset, and shifts in industry> How to properly track your data> Different types of leads> How to audit your first lead reply> The Knot's top 10 ways to market to Gen Z>...2024-09-0344 minThe Wedding Sassholes74. Top tech Apps to Increase Productivity for Wedding Pros with Kevin DennisThis week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ. We talk about - > Software to grow and organize our wedding business> Social media schedulers> CRMs> Key tech apps to boost productivity for wedding professionals> Features of recommended apps> Suggestions on how to add more tech to your business without getting overwhelmed> What to...2024-08-2043 minThe Wedding Sassholes73. Converting traffic into sales with Brandee GaarThis week’s topic is "Converting Traffic Into Sales" and in this episode, we are sitting down with Brandee Gaar, owner of Blush by Brandee Gaar and owner of Wedding Pro CEO and also host of the podcast.We talk about - > Breaking down you initial email> The journey from "Just browsing" to "I do!", the essential stages of the sales funnel that wedding pros need to work on mastering> How wedding pros can optimize each stage of the sales funnel to keep those potential client...2024-08-1347 minThe Wedding Sassholes72. The Value of Exposure for your Wedding BusinessThis week’s topic is "The Value of Exposure" and in this episode, we are diving into the metrics you can't track for your wedding business when it comes to every event opportunity. We talk about - > What is exposure marketing> Taking a layered marketing approach in 2024> Getting in front of the type of people you want to work with> The problem with only having a dollars in and dollars out mentality> Various exposure points: word of mouth, social media, replying to reviews, networking, etc. ...2024-08-0636 minThe Wedding Sassholes71. Is your wedding business healthy? with Matt RadicelliThis week’s topic "Is your wedding business healthy" and in this episode, we are diving into understanding the key financials & metrics for your wedding business with Matt Radicelli. We talk about - > Why you should care about the financial health of your business> Top 3 most important financial and metrics that show how healthy your business is > How wedding businesses can specifically use these metrics> Two common financial mistakes that businesses make> Recommended tools and apps for wedding businesses to us> How tech ca...2024-07-3047 minThe Wedding Sassholes70. 3 things that helped my wedding biz Instagram growIn this episode Vanessa dives into her top three tips of how she grew her wedding business on Instagram. Discover how to optimize your profile, create high-quality visual content, and maintain a consistent aesthetic that captures the essence of your brand. Learn the art of engaging captions, the importance of a regular posting schedule, and the power of Instagram Stories and Highlights.She explores strategies for leveraging user-generated content, collaborating with other vendors and clients, and engaging meaningfully with your audience. Plus she covers the value of monitoring analytics to refine your approach. Whether...2024-07-2315 minThe Wedding Sassholes69. How to stop looking stupid in Wedding Facebook GroupsShannon and Vanessa sat down this week to discuss their frustrations with unprofessional behavior in wedding-related Facebook groups. The ladies discuss best practices for responding to couples' requests in wedding-related Facebook groups, emphasizing the importance of providing useful information, avoiding negativity, and positioning oneself as a resource rather than a self-serving vendor.Shannon and Vanessa provide guidance on how to effectively promote your business in Facebook groups, including posting frequency, content focus, and driving traffic to your website or social media channels.The hosts...2024-07-1639 minThe Wedding Sassholes68. My Big Buying ExperienceThis week’s topic is My Big Buying Experience and in this episode, Shannon is diving into how to eliminate buying friction in your wedding business from a consumer's perspective. She talks about - > recognizing the problems> how client's are searching> how client's evaluate the alternatives> how consumer's are making their purchasing decisionsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 2024-07-0943 minThe Wedding Sassholes67. Timeline Tips Wedding Planners Want You To KnowThis week’s topic is Timeline Tips Wedding Planners Want You To Know and in this episode, we are we are getting the inside scoop of tips wedding planners want you to know from Central Florida wedding planner Christy Subler of Anna Christine Events.We talk about - > key elements to a timeline> factors vendors should consider when determining their time to set up> common mistakes vendors make with timelines> tips for creating a seamless flow on wedding day> how to accommo...2024-07-0236 minThe Wedding Sassholes66. Yes, We Are Judging YouThis week’s topic is :Yes, we are judging you: and in this episode, we are diving into what you wear, and how you represent yourself AND your wedding business. We talk about - > first impressions> aligning your attire with your brand> fitted vs sloppy clothing> dressing for the occasion, respectfully> hoochy momma's and hoochy daddy's> being well groomed> general hygiene> how to communicate professionalism and attention to detail with your appearance 2024-06-2533 minThe Wedding Sassholes65. Most Successful Businesses Focus on a Niche with Jen SulakThis week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images. We talk about - > misconceptions business owners have about narrowing down their target market in the wedding industry> when niching down, how to find the sweet spot of between being too broad OR too specific > secret sauce behind attracting clients after you have carved out your niche> how niching down actually makes your marketing efforts easier and more...2024-06-1841 minThe Wedding Sassholes64. 3 website analytics every wedding pro should know with Christie OsborneThis week’s topic is 3 Website Analytics Every Wedding Pro Should Know and in this episode we are sitting down with Christie Osborne of Mountainside Media We talk about - > Understanding why analytics are essential for success in the wedding industry> Practical tips and tools for getting started> How frequent should you check your analytics > Forecast of how the role of website analytics is evolving in the wedding industry> How to track and read analyticsListen all the w...2024-06-1145 minThe Wedding Sassholes63. Your Instagram from a Bride's PerspectiveThis week’s topic is " what a bride really thinks about your business all based on your Instagram "and in this episode, we are diving into the ugly truth of how client's are judging your wedding business on social media. We talk about - > How are they finding you on Instagram> How important is the overall aesthetic and visual consistency of your feed and the influence it has on their perception of your brand> Factor's client's are considering when assessing credibility and professionalism based on your pro...2024-06-0454 minThe Wedding Sassholes62. Creating an Extraordinary Client Experience Journey with Nikisha KingThis week’s topic is Creating an Extraordinary Client Experience Journey and in this episode we are sitting down with Nikisha King of Nikisha King Design HouseWe talk about - > Why the client experience is so important in today's business landscape> How to define an extraordinary client experience within your business> Collecting feedback to improve services and experience> How to use technology without losing the personal touch> Measurable outcomes or metrics that indicate the success of an exceptional client experience strategy...2024-05-2753 minThe Wedding Sassholes61. 10 Time Management Tips for Wedding ProsThis week’s topic is Time Management for Wedding Pros and in this episode, we are diving into our top 10 tips that we use in our everyday lives that can help your wedding business too. We talk about - > writing and prioritizing a weekly to do list > streamlining work by grouping> automating tasks> delegating tasks> setting a smart schedule>app timers> habit stacking> controlling the calendar>scheduling weekly/monthly tasks on repeat> inbox...2024-05-2144 minThe Wedding Sassholes60. It's Ok to Not Always Be Growing Your BusinessThis week’s topic is "It's OK to not always be growing your business" and in this episode, Vanessa is diving into reasons why it's OK to grow slow and steady, and not try to keep up with the Jones'.She talks about - > quality vs quantity> pressure from society and the industry to constantly be growing> comparing yourself to others> setting boundaries on what kind of projects you work on> stress and burnout > prioritizing what is important>...2024-05-1418 minThe Wedding Sassholes59. Making Meaningful Connections Everywhere with Kimmie CaramutaThis week’s topic is Making Meaningful Connections Everywhere, and in this episode we are sitting down with Kimmie Caramuta with Paradigm Party Band to discuss insights on how to connect with people anywhere and everywhere to help build your wedding business network. We talk about - > What defines a meaningful connection in networking> Common misconceptions about networking> The importance of authenticity when networking> Strategies for navigating overwhelming networking environments> The role networking plays in the exposure and growth of a wedding business2024-05-0744 minThe Wedding Sassholes58. Consistency is the Key to SuccessThis week’s topic is Consistency is the Key to Success and in this episode, Shannon is diving into success being a journey. Let's fix the recipe when throwing spaghetti at the wall isn't working anymore.We talk about - > developing good habits> thinking outside the box> removing the barriers> prioritizing the list of non stop items> three things every day> Eating the frog> forgiving your failures> accountability partnersListen all the way through...2024-04-3014 minThe Wedding Sassholes57. How do I convert cold leads from advertising? with Mark ChapmanThis week’s topic is How do I convert leads from advertising? and in this episode we are sitting down with Mark Chapman of The I Do Society. He is THE wedding industry's authority on advertising. We talk about - > Major shifts in how couples act/communicate with venues/vendors ads> The importance of adapting your online strategies to these changing trends> Effective advertising strategies for reaching and engaging with couples that are searching for wedding venues and vendors online> The significant role of soci...2024-04-2353 minThe Wedding Sassholes56. 7 Wedding Pro Business Basics you must have in 2024This week’s topic is 7 Wedding Pro Business Basics you must have in 2024 and in this episode, we are diving into our top 7 must have items to be a successful in your wedding business. We talk about - > professional email address with domain> active Instagram account> professional website with contact information> business license and liability insurance > updated photos of recent work> ability to sell> customer service skillsListen all the way through for the t...2024-04-0937 minThe Wedding Sassholes55.What is Venue Help Desk? with Ian Jose RamirezThis week’s topic is a little different, in this episode Vanessa Negron is diving into WHAT IS VENUE HELP DESK? with Ian Jose Ramirez and Shannon Tarrant. On the other side of the mic Shannon and Ian are being interview by Vanessa to explain what this new exciting business venture is and how it is going to revolutionize the venue side of the wedding industry. In this episode we discuss> What inspired the creation of Venue Help Desk> What gap in the market will it fill>...2024-04-0233 minThe Wedding Sassholes54. How to decide which conferences are worth your time with KCThis week’s topic is how to decide which conferences are worth your time, we are sitting down with Keith Christopher the creator of the Marquee Show Conference out of Chicago. We talk about - > why people attend conferences> best way to research about a conference> factoring in destination of where shows are hosted> cost of attending conferences and the investment > networking opportunities > how to measure ROI of investing in a attending a conference Li...2024-03-2642 minThe Wedding Sassholes53. The Mentality of Being a #2 with Paul PettieThis week’s topic isThe Mentality of Being a #2, we are diving sitting down with Paul Pettie with Madera Estates and Venue Help Desk.We talk about - > The change from being a #2 in a corporate setting to #2 in a family run business with your spouse> Where to start when starting to look for a right hand employee> The important qualities to look for in a right hand > Ways to be a leader at work, even if you're not the boss2024-03-1941 minThe Wedding Sassholes52. A Soft Approach to Instagram Strategy with Molly BalintThis week’s topic is a soft approach to Instagram strategy and in this episode, we are sitting down with Molly Balint of The Social Circle to discuss a way to keep your Instagram strategy simple and effective without taking over your whole life. We talk about - > What is a soft business movement> What the #1 reason people don't take full advantage of the platform> How to stand out> What the purpose is for stories, reels, and carousels> How to stay consi...2024-03-1249 minThe Wedding Sassholes51. Connecting with busy peopleThis week’s topic is connecting with busy people and in this episode, Shannon is diving into tips for success when trying to connect with important people that have busy schedules. We talk about - > They aren't ignoring you> Switching up how to contact them> Keeping your communications brief and clear calls to action> Getting their attention> Offering a budget chat or quick call> Following upListen all the way through for the tangible SWAG at...2024-03-0525 minThe Wedding Sassholes50. ROI: Making Sense of Numbers to Enhance Your Marketing Strategy with Tayler HollmanThis week’s topic is ROI: Making sense of Numbers to Enhance Your Marketing Strategy and in this episode, we are sitting down with Tayler Hollman with Enji to make sense of numbers to enhance your marketing strategy.We talk about - > What is ROI> How to to analyze marketing data> The platforms or systems to track and analyze marketing data> What is a KPI (key performance indicator) and how do we decide which ones to trackLi...2024-02-2749 minThe Wedding Sassholes49. Three Ways to Set Boundaries In Your Wedding BusinessThis week’s topic is Three Ways to Set Boundaries in Your Wedding Business with Vanessa Negron of Sweet Miss V's. We talk about - >Time boundaries> Physical boundaries> Financial boundaries> How to effectively communicate your boundaries> How to stay consistant> Possible strugglesListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here...2024-02-2017 minThe Wedding Sassholes48. Inspiring About Us Page with Meredith KashetaThis week’s topic is Inspiring About Us Page and in this episode, we are sitting down with Meredith Kasheta of MMC Agency. We talk about - > Why is it the 2nd most visited page on your site> Make it personal, but not a full resume> Call to action items> The MUST HAVE elements > Reviews, where to put them and how to choose which ones to highlight> Team member bios, leaders vs hourly > Social media handles, company vs personal branding 2024-02-1342 minThe Wedding Sassholes47. Wedding Business Website Must-havesThis week’s topic is Wedding Business Website Must-haves and in this episode, we are diving into our top 6 website features you need for your wedding business today. We talk about - > Stunning Visuals> Contact Information> List of services offered and pricing> Client testimonials> About page> FAQListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implement...2024-02-0634 minThe Wedding Sassholes46. Asking for Vendor Recommendations on Public PlatformsThis week’s topic is Asking for Vendor Recommendations on Public Platforms and in this episode, we are sitting down to talk about why you should STOP this bad behavior immediately so it doesn't hurt the growth of your wedding business. We talk about - > What is the bad behavior> Why this is HORRIBLE for wedding planners> Why is this an issue overall> What should you do insteadListen all the way through for the tangible SWAG at the end of every e...2024-01-3024 minThe Wedding SassholesSound Off 14 - Podcast-iversarySOUND OFF #14Our fourteenth SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This week’s SOUND OFF is called Podcast-iversary! That’s right, the ladies have been putting out episode weekly for over a year and it’s time to celebrate, make a few announcements, and share what they’ve learned over the last year of podcasting. New year, new topics, and new show...2024-01-2319 minThe Wedding SassholesSound Off 13 - Takeaways from Wedding MBA 2023SOUND OFF #13Our thirteenth SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This week’s SOUND OFF is called Takeaways from Wedding MBA 2023 and in this episode, the girls are sitting down to discuss their favorite tips, tricks, nuggets and lessons learned from attending the annual wedding business educational conference. Vanessa from the perspective of being an attendee, and Shannon’s perspective of b...2024-01-1636 minThe Wedding SassholesSound Off 12 - Preparing your business for taking time offOur twelfth SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This week’s SOUND OFF is called How to prepare your business for taking time off and in this episode, the girls are sitting down and discussing how to prepare your clients, employees, and vendor partners for your scheduled leave of absence. For BTS between episodes: follow us on Instagram: @theweddingsassholes2024-01-0931 minThe Wedding SassholesSound Off 11 - Putting Ourselves FirstOur eleventh SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This week’s SOUND OFF is called Putting Ourselves First and in this episode, they are sitting down and being vulnerable about needing to take a break to refocus on ourselves and our businesses.We are in the middle of a crazy busy wedding season and we both have surgeries scheduled around th...2023-11-0727 minThe Wedding SassholesSound Off 10 - 5 Ways to Get Back on TrackOur tenth SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called 5 Ways to Get Back on Track and in this episode, they are sitting down and being vulnerable about being swamped with work, feeling overwhelmed, and how to refocus. Sharing personal examples, tips, and tricks of how the ladies get themselves back on track when work jus...2023-10-3117 minThe Wedding Sassholes45. Planning Wedding Styled Shoots with Margaux FraiseThis month’s topic is Working for Free and in this episode, we are diving into Planning Styled Shoots for your wedding business. We talk about - > The purpose of participating in a styled shoot> How to be selective in what styled shoots to participate in> Why are styled shoots so valuable to vendor networking> How to update your portfolio or feature new products/servicesListen all the way through for the tang...2023-10-2451 minThe Wedding Sassholes44. Upgrading Your Current Wedding ClientsThis month’s topic is Working for Free and in this episode, we are diving into Upgrading Your Current Wedding Clients. We talk about - > Why to offer free upgrades> What free upgrades to offer> How to decide which clients to upgrade> How to follow up after the weddingListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 2023-10-1724 minThe Wedding Sassholes43. Pros and Cons of Sponsoring Non-Profits & CharitiesThis month’s topic is Working for FREE and in this episode, we are diving into Pros and Cons of Sponsoring Non-Profits & Charities through your wedding business. We talk about - > Two types of sponsorship> Setting aside a yearly sponsorship budget > Getting the details on the perks of sponsoring> Finding a charity that you are passionate about and matches your values> Looking for charities with your ideal audience as attendees Listen all the way th...2023-10-1026 minThe Wedding Sassholes42. Sponsoring Wedding Pro Networking EventsThis month’s topic is Working for FREE and in this episode, we are diving into Sponsoring Wedding Pro Networking Events. . We talk about - > How to decide which events to sponsor> What to do before the event> Steps to take during the event> After the event follow up planListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into...2023-10-0338 minThe Wedding SassholesSound Off 9 - Every Choice has ConsequencesOur 9th SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called “Every choice has a Consequence” and in this episode the ladies are sitting down to discuss short and long term repercussions of the choices you make as a vendor that can and will affect your business. You have the choice of what type of language you use...2023-09-2926 minThe Wedding Sassholes41. Speaking to Your Ideal Client on Social Media with Shadow AndersonThis month’s topic is Wedding Biz Social Media and in this episode, we are diving into Speaking to Your Ideal Client on Social Media with Shadow Anderson. We talk about - > How to identify and define your ideal client> How to tailor your content to resonate with the clients interests and preferences> Changing it up on different platforms> Mixing in videos and still photos> Following and interacting with clientsListen all the way t...2023-09-2639 minThe Wedding Sassholes40. Building Vendor Relationships on Social MediaThis month’s topic is Wedding Biz Social Media and in this episode, we are diving into Building Vendor Relationships on Social Media for your wedding business. We talk about - > Finding new vendors/venues in your area> Following & favoriting accounts> Location tagging with venues> Giving credit to vendors> Collaborations> Stories> The DO NOTSListen all the way through for the tangible SWAG at the end of every episode on the 3 things you c...2023-09-1940 minThe Wedding Sassholes39. Social Media Content Strategy for Wedding ProsThis month’s topic is Wedding Biz Social Media and in this episode, we are diving into Social Media Content Strategy for your wedding business. We talk about - > Setting clear goals and objectives > Identifying your target audience> Choosing the right platforms> Defining your brand voice> Competitor analysis> Content strategy> Content calendar and so much moreListen all the way through for the tangible SWAG at the end of every episode on the 3...2023-09-1228 minThe Wedding Sassholes38. Wedding Biz Social Media - DIY, Hire In or Contract OutThis month’s topic is Wedding Biz Social Media and in this episode, we are diving into DIY, hiring in, or contracting your Social Media for for your wedding business. We talk about - > Pros and cons of each style> Cost efficiency> Time consumption> Consistent branding> Expertise and quality> Analytics/insightsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your b...2023-09-0537 minThe Wedding Sassholes37. Get Excited for Wedding MBA 2023 with Shannon UnderwoodThis month’s topic is Education and in this episode, we are sitting down with Shannon Underwood, vice president of The Wedding MBA and why you should attend this year's education conference. We talk about - > Why in person education conferences are so important> WedCon Exhibits and vendors> What to expect from the education tracks> What is NEW this year> What makes Wedding MBA different from all the other industry conferences Listen all the way through for t...2023-09-0143 minThe Wedding SassholesSound Off 8 - Roll with the PunchesOur 8th SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called “Roll with the Punches” and in this episode the ladies are sitting down Cliff of Sole Rise Entertainment to discuss being flexible on event day, rolling with the punches from different vendor perspectives, and advice on how to handle situations. We’ve all encountered hiccups on event...2023-08-2942 minThe Wedding Sassholes36. Online Learning for Wedding ProsThis month’s topic is Education and in this episode, we are diving into Online Learning for your wedding business. We talk about > Online Resources> Webinars> Summits> Online CoursesListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Figure outWHAT your top 3 topics or areas you need to learn and g...2023-08-2231 minThe Wedding Sassholes35. Small Business and Wedding Podcasts We LoveThis month’s topic is Education and in this episode, we are diving into Small Business & Wedding Podcasts that we love. We talk about - > Shannon’s top podcasts> Vanessa’s top domestic and foreign podcasts> Where to find podcast > How to decide if a podcast is right for youListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 2023-08-1525 minThe Wedding Sassholes34. Wedding Conferences and other In-Person LearningWe talk about - >Where to find conferences > Upcoming wedding industry conferences> Our personal favorites to attend> How to choose which conference is best for you and your businessListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Find local and national conferences- sign up for their emailsPlan an out o...2023-08-0835 minThe Wedding SassholesSound Off 7 - Handling Couples Planning Way Far in AdvanceOur 7th SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called “Handling couples planning way far in advance” and in this episode, they are breaking down vendor perspectives, venue perspectives, and best practices. We’ve all encountered a couple planning their wedding that are 2 years or more out from their event, and in today’s ever changing ma...2023-08-0119 minThe Wedding Sassholes33. Writing Your Mission & Vision Statement with Dana KadwellThis month’s topic is Maximizing Your Slow Season and in this episode, we are diving into Writing Your Mission and Vision Statement for your wedding business with our guest Dana Kawell of Hustle and Gather. We talk about - > Why are vision and mission statement so important> What are the 5 steps to creating a mission statement> what are your businesses core values> what are the 4 aspirations to greetings a vision statementListen all the way through for the t...2023-07-2536 minThe Wedding Sassholes31. Package Refresh and UpdatesThis month’s topic is How to Maximize Your Slow Season and in this episode, we are diving into Package Refresh and Updates for your wedding business. We talk about - > How to anticipate your future clients needs> Where you fall based on what you provide> Reviewing costs and profit> Perceived value> What are your clients asking for consistently that you don’t already offer> Give your packages/collections names> Where are you marketing your packages2023-07-1132 minThe Wedding Sassholes30. Deep Dive Into Your WebsiteThis month’s topic is Maximizing Your Slow Season and in this episode, we are taking a Deep Dive into Your Website. We talk about - > Checking your links> Refreshing your text> Updating your portfolio> Check how mobile friendly it is> Focusing on SEO> Checking social media links and integrations> Adding pricing to website> Listing business hours and contact information on all pages> and so much moreListen all th...2023-07-0434 minThe Wedding Sassholes32. Tried and Tested Social Media SchedulingThis month’s topic is Maximizing Your Slow Season and in this episode, we are diving into Tried and Tested Social Media Scheduling for your wedding business. We talk about - > Facebook> Instagram> TikTok> How to batch out your content> How to stay organized for speed> Ideal practices > Scheduler programs to look intoListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can st...2023-07-0343 minThe Wedding SassholesSOUND OFF 6 - A Workaway to Get SH** DoneOur 6th SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called “ What is a workaway?” and in this episode, they are breaking down how they plan their own personal workaways. If you ever feel like the “to do list” of things you want to get done never seems to get any shorter then this episode is for you. Th...2023-06-3027 minThe Wedding Sassholes29. Stop Getting Ghosted by Wedding Couples with Alan BergThis month’s topic is Fighting the Slump and in this episode, we are sitting down with Alan Berg to discuss How to Stop Getting Ghosted by Wedding Couples. We talk about - > Staying on top of tracking> Being secret shopped > Email drip campaign> How to get couples re-engaged with planning>Why you’re getting ghostedListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start im...2023-06-2758 minThe Wedding Sassholes28. Simple Tips to Book More AppointmentsThis month’s topic is Fighting the Slump and in this episode, we are diving into Simple Tips for Booking More Appointments. We talk about - > Why book appointments?> Pricing Transparency> Initial Lead Emails> Walking clients through you process> How to make appointment booking easy peasy> Chasing leads with follow upsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your...2023-06-2040 minThe Wedding Sassholes27. Generate Sales Leads through Marketing FunnelsThis month’s topic is Fighting the Slump and in this episode, we are diving into Generating Sales Leads through Marketing Funnels for your wedding business. We talk about - > What is a marketing funnel?> Who is your ideal client?> Building brand awareness> Engagement> Consideration> ConversionListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 2023-06-1330 minThe Wedding Sassholes26. Root Cause Analysis - Tracing the Real Problem Behind Your SlumpThis month’s topic is Fighting a Slump and in this episode, we are diving into Root Cause Analysis- Tracing the Problem for your wedding business. We talk about - > Identifying the specific problem- where is the system broken> Why tracking your numbers is important > Common mistakes> Best practices> Asking friends to secret shop> Getting an accountability partnerListen all the way through for the tangible SWAG at the end of every...2023-06-0645 minThe Wedding SassholesSOUND OFF 5 - SBAP (Stop Being a Pu**y) - Just Start TikTokingOur fifth SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called Stop being a Pussy- Just start TikToking and in this episode, they are sitting down with Megan Culkin of Magnolia Collective to discuss why you should be TikToking to grow your wedding business. https://www.idomagnolia.com/teamTikTok- @magnolia.collectiveFor BTS between epi...2023-05-3040 minThe Wedding Sassholes25. How to Make Wedding Appointments and Venue Tours More of an ExperienceThis month’s topic is Appointments and Tours, and in this episode we are diving into How to Make Appointments and Venue Tours More of an Experience for your wedding business. This is an interview episode featuring Ian Ramirez We talk about - > Why is experiential marketing so effective> How to set the atmosphere> Thinking outside the box, make the appointment/tour more then just a discussion of logistics> The 3 E’s of experiential marketing> How to create a multi sensory experi...2023-05-2345 minThe Wedding Sassholes24. Post Wedding Appointments Follow-throughThis month’s topic is wedding Appointments and Tours, and in this episode we are diving into After Appointment Follow Through for your wedding business. We talk about - > Being your word - send everything you said you would within the promised timeframe> How to assure every appointment ends in a yes, no, or clear future for next steps> How to under promise and over deliver> Sharing testimonials from previous clients> Different styles of following up> How to get their...2023-05-1630 minThe Wedding Sassholes23. Wedding Sales Appointment AgendaThis month’s topic is Appointments and Tours for your wedding business, and in this episode we are diving into Wedding Sales Appointment Agenda for your wedding business. We talk about - > Client Files and meeting sheets> Why not to dive directly into a sales presentation> Setting a clear meeting agenda> How to find the pain points for the client> Wedding budgets - bracketing and being respectful> Next steps in booking process> Referring other vendor categories 2023-05-0944 minThe Wedding Sassholes22. Wedding Sales Appointment Preparation ChecklistThis month’s topic is Appointments and Tours and in this episode, we are talking about how to prepare an Appointment Preparation Checklist for your wedding business. We talk about - > Using online appointment booking > Limiting the number of guests> Collecting information ahead of time > Setting the client’s upfront expectation> Setting the mood> Zoom calls> Phone callsBONUS stats on meeting clients in personListen all the way through for the ta...2023-05-0250 minThe Wedding SassholesSOUND OFF 4 - Communication is Key!Our fourth SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called "Communication is Key” and in this episode, they are sitting down with Andy Jimenez with Xclusive DeeJays to discuss working as a team on wedding day from a vendor's perspective. Sharing examples of how to lend a han...2023-04-2848 minThe Wedding Sassholes21. How to Prepare Your Wedding Business for a Recession with Michelle Loretta of Be Sage ConsultingThis month’s topic is Money Management and in this episode, we are sitting down with Michelle Loretta and diving into How to Prepare your Wedding Business for a Recession. We talk about - > What couples are changing/doing differently because of the potential recession> Steps business owners can take to prepare financially> How to pivot your business strategy with new opportunities> De-bunking the idea that the wedding industry is “recession proof”> Solidifying why building a tribe and networking is so important...2023-04-2539 minThe Wedding Sassholes20. Smart Budgeting Tips for Any Wedding BusinessThis month’s topic is Money Management and in this episode, we are diving into Smart Budgeting Tip for any Wedding Business. We talk about - > Marketing Expenses Categories> Operational Expense Categories> Marketing Sales Projections> Our favorite budget tipsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoiler alert ;) - here’s the list… Start by di...2023-04-1852 minThe Wedding Sassholes19. Creating a Wedding Business Sales ForecastThis month’s topic is Money Management and in this episode, we are diving into Creating a Wedding Business Sales Forecast for your wedding business. We talk about - > How a forecast helps you understand your financial position > What to track now> Types of forecasts> How to set up your forecast> Forecasting in units vs dollarsListen all the way through for the tangible SWAG at the end of every episode on the 3 things...2023-04-1134 minThe Wedding Sassholes18. How to Track Business Expenses as a Wedding ProThis month’s topic is Money Management and in this episode, we are diving into How to Track Business Expenses as a Wedding Pro. We talk about - > Why you should track> What is considered a business expense> Easy steps for a brand new business> Tools for tracking expenses>Quickbooks and other softwaresListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your...2023-04-0452 minThe Wedding SassholesSOUND OFF 3 - Getting Scrappy when you have No Money for MarketingOur third SOUND OFF episode! When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called "Getting scrappy when you have no money for marketing” and in this episode, they are breaking through all the excuses businesses have about marketing on little to no budget. Be it a new business or a slow season with limited cash flow the ladies sit down a...2023-03-3126 minThe Wedding Sassholes17. Benefits of Sponsoring Local Networking Events - interview with Jordan Heller of SWEL EventsThis month’s topic is Networking Events and in this episode, we are sitting down with Jordan Heller, owner of SWEL Events - Suncoast Wedding & Events Leaders to talk about the Benefits of Sponsoring Local Networking Events.We talk about - > Why sponsors are so important to an event organizer> Why sponsoring networking events should be part of every wedding pro’s marketing plan> What questions should you ask before saying yes to sponsoring an event> What are the biggest benefits of sponsoring...2023-03-2851 minThe Wedding Sassholes16. How to Be Memorable at Wedding Networking EventsThis month’s topic is Networking Events for Wedding Pros and in this episode, we are diving into How to be Memorable at Wedding Networking events. We talk about - > Developing a memorable signature look> Business cards> Social media connecting> Follow up after networking events> Being a positive force in the wedding industry > Become known as a connector> Wearing a name tag ALWAYS> Asking great questionsListen all the way throu...2023-03-2152 minThe Wedding Sassholes15. Common Networking Mistakes and How to Avoid ThemThis month’s topic is Networking Events and in this episode, we are diving into what mistakes wedding vendors make when attending a networker and how to avoid them like a pro. We talk about - > Waiting too long - not starting to network as a new wedding business until you’re “ready”> Thinking business networking is only for extroverts> Making real relationships> Attending without preparing> Going to an event once and then never going again> Getting a ticket and then n...2023-03-1433 minThe Wedding Sassholes14. Choosing Networking Events Worth Your TimeThis month’s topic is Networking Events and in this episode, we are diving into Choosing Networking Events Worth Your Time for your wedding business. We talk about - > Why do you want to build a Network> How many wedding networking events to go to each month> How to evaluate between events> Types of networking events - the format matters> How well organized is the event> Where to search to find local networking events> Associations vs. Chambers of Co...2023-03-0731 minThe Wedding SassholesSOUND OFF - Your Feelings are NOT My ResponsibilityOur second SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is called "Your feelings are NOT my responsibility" and in this episode, they are on a tear about the mistakes that wedding pros make when they don't want to step on anyone's toes, rock the boat, or remember the old saying "it's business, it's nothing personal".The th...2023-03-0217 minThe Wedding Sassholes13. Create the Space, Time & Energy to Achieve Your GoalsThis month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into how to create the space, time and energy to make your goals happen for your wedding business. Our guest Talya Kosstrin, owner of Integrative Nutrition Health Coach We talk about - > Behaviors to help stay focused and how to make them stick> How to keep your schedule under control> How to say no to ALL the opportunities, and be selective with the YES> How to identi...2023-02-2836 minThe Wedding Sassholes12. Goal Accountability - The Key to Reaching Your GoalsThis month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Accountability - The Key to Reaching your Goals for your wedding business. We talk about - > Becoming a time management master with time blocking> Accountability partners, who and where do you find them> Prepping ahead for no excuses> Building better habitsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you c...2023-02-2128 minThe Wedding Sassholes11. Goal Setting Basics: Setting Better GoalsThis month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Setting Basics: Setting Better Goals for your wedding business. We talk about - > Writing down your goals> Putting your goals where you can see them> Rewarding yourself for achieving goals> Thinking through the obstacles, and how to overcome them> Making sure your goals are compatible and not competing> Accountability and much more Listen all the way th...2023-02-1430 minThe Wedding Sassholes10. Types of Goals to Stay FocusedThis month’s topic is Goal Setting and in this episode, we are diving into Types of Goals to Stay Focused in your wedding business. We talk about - > Goals vs. Tasks/Objectives> Time-Based> Performance Based> Types of Goals>Stretch Goals>SMART GoalsListen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! Spoile...2023-02-0730 minThe Wedding SassholesSOUND OFF - STFU On Social MediaOur first SOUND OFF episode!When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.This month’s SOUND OFF is STFU on social media and in this episode, they are on a tear about the mistakes that wedding pros make with the things they post on their social media accounts. The things you post on both your personal and business accounts leave an impression - sometimes no...2023-01-3120 minThe Wedding Sassholes9. Pro Tips from a HUGE Wedding Show Producer (to schedule)This month’s topic is Wedding Shows & Showcases and in this episode, you’ll learn pro tips from the country’s largest sow producer. Our guest, Ms Laurette Veres of Bridal Extravaganza, out of Houston Texas. We talk about - > Where vendors fall short at an expo, why they didn’t find success> Most unique things you seen at a booth> Creative ways to sponsor the wedding show that really work> Top 3 tips for a successful followup after the showListen...2023-01-2443 minThe Wedding Sassholes8. Guide to Wedding Show & Showcase BoothsThis month’s topic is Wedding Shows & Showcases and in this episode, we are diving into Killer Booth Set Ups for your wedding business. We talk about > What size wedding expo booth makes sense> Layout of what goes where > Must have items to bring and include in your booth> SWAG - need or not worth it > Wedding show booth don'ts - bad ideas Listen all the way through for the tangible SWAG at the end of every episode on the 3 t...2023-01-1752 minThe Wedding Sassholes7. How to Maximize Venue Showcases & Open HousesThis month’s topic is Wedding Shows & Showcases and in this episode, we are diving into How To Maximize Venue Showcases & Open Houses for your wedding business. We talk about > How to get invited/included in local venue showcases > Know the venue details inside and out> Post content from the wedding venue on your social media> Images in your booth specific to that venue> Invite one of your previous clients from that venue to help in your booth> Networking at th...2023-01-1029 minThe Wedding Sassholes6. Big Wedding Expos & Bridal Shows: 10 Tips for SuccessThis month’s topic is Wedding Shows & Showcases and in this episode, we are diving into BIG expos & bridal shows: 10 tips for success in your wedding business. We talk about > Setting clear goals for each wedding show> Lead capture forms at an expo, digital vs old school pen and paper> Giveaways to target your ideal engaged couple> How to make your bridal show booth stand out> Staffing up > Pre-show promoting > Networking with other vendors> Sponsoring somet...2023-01-0340 minThe Wedding Sassholes5. BONUS - Wedding MBA 2022 TakeawaysHey there Sassholes! This bonus episode is where your hosts, Shannon Tarrant & Vanessa Negron share their actionable takeaways from the 2022 Wedding MBA conference. We talk about - > The difference between being a first-timer and someone who has been to Wedding MBA many times> Overall thoughts - quality of the wedding conference education, the tradeshow portion and the extra events > Our takeaways that we learned for you to add to your wedding business strategy this year> How to Wedding MBA the right way2022-12-2730 minThe Wedding Sassholes4. Practical Tips to Get Paid FasterThis month’s topic is “Closing More Sales” and in this episode, we are happy to have Nora Sheils and Elizabeth Sheils from Rock Paper Coin on the show to discuss practical ways to get paid faster for your wedding business. We talk about - > Old school billing systems and why they don’t work anymore> How to automate the end of the sales process> Setting up your payment plans> Top 3 tips to getting paid fasterListen all the way th...2022-12-2039 minThe Wedding Sassholes3. Close More Sales Without Being PushyThis month’s topic is “Closing More Sales” and in this episode, we are diving into figuring out how to close more sales without being pushy in your wedding business. We talk about - > How sales have changed > Ways to sell to the next generation> Leading clients towards faster decision making in the appointment> Learning how to read buying signals> What a soft close looks like> Closing phrases that aren’t too pushyListen all the way...2022-12-1343 minThe Wedding Sassholes2. Five Ways to Differentiate Yourself to Close More SalesThis month’s topic is “Closing More Sales” and in this episode, we are discussing 5 ways to differentiate yourself and your wedding business. We talk about - > How to figure out your USP - Unique Selling Proposition> Putting a face to the business> The importance of knowing your venue spaces > Being helpful and generous> Client education and the next steps Listen all the way through for the tangible SWAG at the end of every episode on the 3 thin...2022-12-0630 minThe Wedding Sassholes1. Where Does Marketing End & Sales BeginThis month’s topic for is “Closing More Sales” and in this episode, we are diving into figuring out where in your process does marketing end and sales begin for your wedding business. We talk about - > Where your leads are coming from> How to get them into your sales funnel> Lead form best practices> Automation workflows and so much more! Listen all the way through for the tangible SWAG at the end of every episode o...2022-11-0343 minThe Wedding SassholesTRAILERWelcome to the SH**SHOW! Listen to learn more about Vanessa & Shannon's journey - how we each got from being workers in hospitality to becoming business owners and now, as business besties, sharing our advice, problem-solving, and lessons learned (sometimes the hard way) as podcast hosts.2022-10-3017 min
#swagandrepeatIt's all about that Sass (Special Guest - Vanessa Negron)On this weeks episode we are joined by Vanessa Negron of Sweet Miss V's to chat dessert bars, driving over 20 minutes , and how to successfully transport a cake
Shannon Tarrant fills in for Jo and tells us about her next project beyond the map
We highlight Winter Park's celebration gardens, our gracious host for this weeks pod
Selina treks over to NOLA for sports, but why?
Would you Meet for Meat? One of our favorite networking event returns in November, plus we highlight the upcoming events for the next weeks, brought to you by the Trivia skills of USA Gameshow2022-10-241h 04