Shante Cofield - Podcast Details

Shows

Maestro on the Mic MOTM #723: “I Can’t Believe I Ever Did That”There’s something to be said about the nostalgia we have for the past versions of ourselves. I would never in a million years do any of the same shit I was doing in my younger years ever again, but the fact that I did all that before feels like evidence of all the things that could be possible for me in the future. I hope when you look back at your past, you think, “fuck yeah I did that!” and I hope even more that knowing you did that proves to you that you’ve got what it takes to...

2026-06-2915 min

Maestro on the Mic MOTM #722: Joy as an OpportunityLife is hard enough for so many of us, so if you have any joy to spare, share it. There’s a quote I love, and you’ve probably seen me say it before, that says, “when you have more than you need, build a longer table not a higher fence.” It’s foundational to everything I aim to create in my life and business and it’s how we help each other survive in this time of late-stage capitalism. When life gets tough, you can always step away for a time. But when life is good? Share it. Let’s...

2026-06-2216 min

Maestro on the Mic MOTM #721: When You Outgrow Your AvatarSometimes your ideal clients starts to feel less than ideal. Running a personal brand often means that when you grow as a human being, you outgrow the avatar you used to serve. Not everyone will feel the itch to move on, but for those of us that have felt it, what options are there? Y’all already know I’m not a “burn the ships” kind of person, so my advice is to make the change one shift at a time. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business o...

2026-06-1519 min

Maestro on the Mic MOTM #720: The Trust-Building Tool You’re Likely UnderutilizingWebinars aren’t dead. Nothing ever truly dies in the online space and more often than not, things come around again many times after they’ve already fallen out of favor. Right now, people want connection. The second best thing to seeing you in person is seeing YOU—your voice, your mannerisms, your quirks—without the confines of an Instagram post, reel, or story. What better way than with a webinar? If you want to build trust and build it fast, maybe it’s time to give webinars a chance again. Let’s chat. Welcome to Maestro on...

2026-06-0814 min

Maestro on the Mic MOTM #719: The “Secret” to BrevityBigger isn’t always better and sometimes brevity packs a punch. If you want to keep things simple, check this episode out. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer. In This Episode You'll Hear: Why these episodes are sho...

2026-06-0111 min

Maestro on the Mic MOTM #718: The Dead Internet Theory: Is Anybody Out There?The internet is dead and we all know it. For the past decade, theories have been made that an increase in algorithms deciding the internet is run has lead to bots running rampant, and I whole heartedly believe those theories. Of course there are still real people using social media, it’s just a lot less than you think it is. So those vanity metrics of followers, likes, views? Mostly bullshit. Instead of creating to get those fake-ass numbers higher, create the shit you actually want to be creating and focus on the real people who are actually in you...

2026-05-2518 min

Maestro on the Mic MOTM #717: When in Doubt, Truth It OutIt’s true that many people out there need some urgency and scarcity in order to buy from you, but that doesn’t mean you need to lie whenever you’re selling. Manufacturing false scarcity in order to make more money is the same kind of shit that the greedy fucks who make their money through exploitation do, and we’re building something better than that. You don’t have to lie to make money. When in doubt, truth it out. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business own...

2026-05-1817 min

Maestro on the Mic MOTM #716: Making It Pour When It RainsThere are times for doing less, but I’d like to make a case that there are also times for doing more. I don’t know your life, so you’ll have to decide if it’s true for yourself and your life, but sometimes more to do means more structure, which is… well, more better. You don’t always have to back off when things get busy. If you thrive in it, lean in! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact...

2026-05-1116 min

Maestro on the Mic MOTM #715: What AI is Actually Going to Do to InstagramLet me save you some panic: AI is not destroying Instagram. I’m not anti-AI—I LOVE AI—but I do know that AI is pretty shitty at creating content, and the more social media gets flooded with AI-generated pictures and copy, the more people will be searching for actually good, human-created content. Use AI in whatever way is helpful for you in your business, but leave it out of your content creation. That’s how to set yourself apart from the masses. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps onli...

2026-05-0416 min

Maestro on the Mic MOTM #714: Would You Pay Your Own Prices?Growth for the sake of growth is the mentality of cancer cells—so why are we running our businesses and economy the same way? I’m not against making good money and having a lifestyle you want, but there comes a point where having money turns into hoarding wealth, and charging money for your services turns into exploitation. Charge what you need to have enough, charge what you YOU would pay for a similar service. Anything more than that just keeps perpetuating this bullshit system we’re in. Let’s chat. Welcome to Maestro on the Mic...

2026-04-2719 min

Maestro on the Mic MOTM #713: Are You Overcomplicating Your Offers?If you’re getting potential clients telling you they “aren’t sure where to start” or they “can’t tell the difference” between a few of your offerings, you’re making shit too damn complicated. I’m all for over-delivering and for making accommodations for your people, but to an extent, people need to be bossed around a little when they’re deciding how to work with you. Decision fatigue means they might not purchase at all, so make it simple. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find th...

2026-04-2016 min

Maestro on the Mic MOTM #712: Your Voice is a Competitive AdvantageYour AI writing isn’t as good as you think it is. Sure, it feels like it’s getting the job done, but it sounds both soulless and like every other post flooding the internet right now. If you want to stand out, you have to use your own brain to create. Use your unique voice. Give us MOAR you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The...

2026-04-1315 min

Maestro on the Mic MOTM #711: Steroids for MarketingThere’s no better marketing than being known as *the* person who does what you do. I stay preaching about niching down, and it’s for a good reason. When you’re the go-to person for the problem you solve, that’s marketing on steroids. It won’t happen overnight, but when it does… that’s how you get repeatable success. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The...

2026-04-0620 min

Maestro on the Mic MOTM #710: It’s Never Too Late to ChangeJust because something has “always been done” a certain way doesn’t mean it has to stay that way. I hear way too much that “that’s just how it is” or “it’s too late to change” about any number of things in this world, and that’s bullshit. Yes, there is a time for seeing things through when they aren’t perfect yet, but you can also let things go or change them at any time. If there’s anything you can learn from me and my business, I hope you see that it’s literally never too late to change.

2026-03-3013 min

Maestro on the Mic MOTM #709: The 5 Things I Look at When I Audit Someone’s Website MessagingI have a brand new signature offer that I’m so excited about that I want to talk about it more. Your website is one of your business’s most important assets, so getting the messaging right is important. I’ve got nothing to hide, so I’m sharing the 5 things I’m looking for when I do a website audit. Try it out for yourself, and when you decide you want a second pair of eyes on it, you know where to find me. Let’s chat. Welcome to Maestro on the Mic, a podcast that...

2026-03-2322 min

Maestro on the Mic MOTM #708: My Surprise Signature OfferI have a brand new offer (surprise!) and it’s not one I sought out to make. I had been thinking about creating some sort of new offer as I phased out my Instagram Intensive, but nothing felt right until I helped out a few people with their messaging and surprised even myself with how much I loved it. Lo and behold, my new signature offer was born. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they...

2026-03-1626 min

Maestro on the Mic MOTM #707: Promoting Your Business When the World Is on FireThe world is on fire, yet here we are posting about our little internet businesses. It can feel awkward and incongruent to just keep posting about your offers while shit is falling down around us, but what else is there to do? If you’re like me, you’re here to make an impact in one way or another. Backing out of the public space and burying our heads in the sand won’t help anyone and it certainly won’t fix any of this. What we can do is build something better, something that does more good than harm. So...

2026-03-0919 min

Maestro on the Mic MOTM #706: Is Instagram Dead?Posting on Instagram is like playing the slots in Vegas—if you’re expecting to win anything substantial, you’re gonna have a bad time. The algorithms are constantly changing, so trying to understand or gamify it is a losing battle. What did well before won’t do well now, and it probably won’t do well later… until it does again. Everything has always worked, at some point and for some people. Yes, the Instagram we once knew is “dead,” but that doesn’t mean much. The best shot you have at “winning” anything is just to keep going, and keep doing...

2026-03-0214 min

Maestro on the Mic MOTM #705: Remember How Your Audience Consumes ContentSometimes in the process of making content, we can forget about where and how our audiences are consuming content in the first place. People will always be going at their own pace—it’s not our job to push them to be ready for us, but for us to be ready for them whenever the time is right. In the meantime, we just have to keep going, keep creating, and keep talking about our stuff. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their...

2026-02-2315 min

Maestro on the Mic MOTM #704: The Online Business Exit: Knowing When to Shut It DownStarting an online business doesn’t mean you have to run one forever. I’m big on each of living our best lives. If living your best life means running a business, then great, I can help with that! But, if living your best life means stopping your business (forever or just for a while) then you should. The only wrong choice is the one you’re not excited to make. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life th...

2026-02-1616 min

Maestro on the Mic MOTM #703: Messaging 101: Congruency Over ClevernessYou don’t need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn’t matter if your services don’t solve your clients’ problems, if you can’t communicate why your product matters, or if you can’t connect to the values of the people you’re trying to serve. When all three elements align, you have congruency. And when you have congruency, people trust you, and then they buy. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners...

2026-02-0923 min

Maestro on the Mic MOTM #702: What to Expect When You Start Speaking Up OnlineWith everything going on in the world and in the US right now, we need more people speaking up. Speaking up and speaking out feels scary and difficult, but it doesn’t have to. There will always be pushback from the people that benefit from the current systems of power, but you’re a good person, and good people attract good people—we need as many good people as possible to be speaking up, because it truly matters. It all matters. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business o...

2026-02-0226 min

Maestro on the Mic MOTM #701: Is Online Business Just an MLM?In an MLM (or any pyramid scheme for that matter) most people are losing money, and only those at the very top stand to gain anything. Is online business the same thing? It certainly can be! When money is made by selling the idea of money, shit gets sticky. And while financial success isn’t guaranteed when you start an online business, there’s always an opportunity to build something better than everything that’s come before. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion...

2026-01-2617 min

Maestro on the Mic MOTM #700: Get More Followers (with a Twist)If you want more followers, you need to be a leader. Look, we’re in an epidemic of cowardice so when someone has the gall to stand for something, they stand out. When I look around at the current “leadership” online—and in the “real” world for that matter—there are no morals and no integrity to be found. We have the chance to be different, to lead people into building a better, kinder world. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and...

2026-01-1920 min

Maestro on the Mic MOTM #699: A New Direction for the MafiaThe Maestro Mafia is getting an update and by that I mean that it’s mostly staying the same—we’re just doubling down on everything that makes the Mafia so special. Building a business is overwhelming, isolating, and scary and the Mafia has been the kind of support space that business owners in the trenches need. 2026 is going to be even more of that, and I hope to see you at the next dinner. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their imp...

2026-01-1227 min

Maestro on the Mic MOTM #698: What if You Made It Affordable?Every online business coach out there will tell you to raise your prices, so let me be the one to tell you that there’s nothing wrong with keeping your prices affordable. You can raise your prices if you want, but it’s not the only way. Just make sure whatever your prices are, they’re not so low that you feel salty about them. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your hos...

2026-01-0515 min

Maestro on the Mic MOTM #697: Are New Year’s Resolutions Bullshit?There’s always some negative talk around this time of year around New Years resolutions and in my opinion, it’s a tired conversation. If setting a resolution gets you closer to doing the dam thing, then I’m all for it. Seasonality is real, so if starting January 1 works for you—great. If starting in the spring works for you—great. If starting whenever the hell you want works for you—that’s great too. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their imp...

2025-12-2917 min

Maestro on the Mic MOTM #696: Building Your Dream OfferThe best part of owning your own business is the fact that you can run this thing however the hell you want. Anything you dream can become your reality. Yeah, you still have to solve problems for people and yeah, you’ll have a little more freedom the more experience and clientele you get, but you still get to call the shots. You get to run your dream business and build your dream offers. And the best part is, the more you love what you’re doing, the better results you’ll be getting for your clients. Let’s...

2025-12-2219 min

Maestro on the Mic MOTM #695: 2026 Online Biz Predictions2026 is just a few short weeks away so I wanted to chat about my online business predictions for the upcoming year and—spoiler alert—they look a hell of a lot alike the predictions I made going in to 2024. Change is hard and it takes a long-ass time, so let that be a sign to figure out what your personal goals are, how to get what you want and need, and focus your attention there. Slow progress compounds, and by 2027, you might be surprised at just how much you’ve accomplished. Let’s chat. Welcome to Maest...

2025-12-1519 min

Maestro on the Mic MOTM #694: The Slingshot SlowdownIf you want to do some serious growing, you’re going to have to slow down for a time. It’s like a slingshot—you’ve gotta pull the rubberneck backwards before there’s any forward acceleration. Slowing down can feel like losing, so before you quit in the slow down, make sure you give yourself enough time and a big enough safety net to hold on until you pick up speed again. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a...

2025-12-0816 min

Maestro on the Mic MOTM #693: The Tenacity to ChangeWe all know that change takes time, but sometimes we underestimate how long that time really will be, or we let the fact that it does take so long sabotage us—maybe we start out strong, but when we don’t see results ASAP, we slip back into old habits. That’s why the real secret to making a change is tenacity. How much are you willing to work for it? How many times are you willing to get back up and try again? Let’s chat. Welcome to Maestro on the Mic, a podcast that hel...

2025-11-3017 min

Maestro on the Mic MOTM #692: Are You Missing Anything?There’s plenty of talk about what we might be missing in our relationships, but do you sometimes feel like you’re missing something in your business? It’s okay to feel dissatisfied with some aspect of your business, but you gotta get clear on what it is you’re missing if you want to be able to fix it. In my experience, it usually comes down to two things: more time or more money. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profi...

2025-11-2413 min

Maestro on the Mic MOTM #691: Is Selling on Black Friday, Selling Out?Are you selling out by selling on Black Friday? Maybe! Like all things in online business and life, there’s nuance here, but ultimately it boils down to the way you run your business the other 364 days of the year. Yes, consumer culture is toxic, but we can’t take it down by pretending it doesn’t exist, and commerce isn’t going anywhere either. So you can sell—I probably will in my own way—but make sure you’re keeping your people in mind, not just your profits. Let’s chat. Welcome to Maestro on the M...

2025-11-1725 min

Maestro on the Mic MOTM #690: Realistic Expectations for Online BusinessThe Boss Babes and the Brochachos of the online business space just keep spewing bullshit about what it takes to succeed, and I can’t sit idly by and let people think they’re telling the truth. There are people who would treat online business like a pyramid scheme, but there is a better way—a way that doesn’t involve scamming or lying to people, and selling a path to “success” that isn’t real. I want every single one of us to succeed, and I also am committed to being honest about what it looks like on the back end o...

2025-11-1031 min

Maestro on the Mic MOTM #689: Who Are You Attracting?If you’re attracting the perfect clients for your business, then I’m happy for you. But for a lot of people, it takes some trial and error to start getting the right clients into their ecosystem who not only fit your avatar, but are ready to invest and start taking action. So how do you find those people—or better yet—how do they find you? Well friends, we attract what we are, not what we want. Are you acting like the kind of person you want to work with? Let’s chat. Welcome to Maestro...

2025-11-0319 min

Maestro on the Mic MOTM #688: Grass Farmers and Curious RootsIf you didn’t know, regenerative farming is a practice that aims to restore soil health and natural ecosystems—in other words, to leave the earth better and healthier than you’ve found it. What if, just like these regenerative farmers, we practiced regenerative commerce, and we left our customers and the world better than we’ve found it? What if we all built business that don’t just extract value from people, but actively adds to your customers lives and leaves them healthier, stronger, and supported? Let’s chat. Welcome to Maestro on the Mic, a podcas...

2025-10-2719 min

Maestro on the Mic MOTM #687: Do You Know Your Shit?Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your services, but knowing what you’re doing will always be effective. When you know your shit, people trust you and value your expertise, and they buy from you. It can be as simple as that. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr...

2025-10-2020 min

Maestro on the Mic MOTM #686: Why Does Social Media Suck So Much These Days?I don’t know if you’ve noticed, but the internet sucks now. And when I say the “internet” what I really mean is Instagram and Threads. The algorithm only rewards either rage bait or meaningless slop, and I’m not having fun the way I used to online. But social media isn’t going anywhere and it’s also an important element of running an online business. So while social media may suck, we’ve got to find a way to use it that feels right. Let’s chat. Welcome to Maestro on the Mic, a podcast tha...

2025-10-1317 min

Maestro on the Mic MOTM #685: How I Handle Late Sign-UpsY’all know I have a love-hate relationship with my Last Minute Lucys, but as much as I can’t understand them, I have an even bigger problem with my Day After Danielles. I make a big deal out of my open and closed cart launches so no one is lost on when they can buy. So why then, is there always someone asking to get in on my programs the second I close the cart? In your business, you can do whatever you want, but for me? I’m more interested in working with people a bit more intrin...

2025-10-0617 min

Maestro on the Mic MOTM #684: My Exact Podcasting ProcessI’ve been podcasting since 2018, so I’ve got this shit down to a science. I’ve got a team working with me on this podcast, but on my second show (ChatGPT Curious) I do it all by myself. Running a podcast isn’t a zero-effort activity, don’t get me wrong, but it’s not as time-consuming as people might make you think, and today I'm sharing exactly how I get it done. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and bu...

2025-09-2928 min

Maestro on the Mic MOTM #683: How to Retire a Product or ServiceThere will come a time in your business when you’re ready to retire one of your products or services, for whatever reason. Do it. You don’t need a million reasons, and it doesn’t need to be complicated, you can just retire something when it no longer works for you. I'm doing it now! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m s...

2025-09-2218 min

Maestro on the Mic MOTM #682: My Thoughts on Price IncreasesIncreasing your prices isn’t necessarily bad, but there’s a difference between raising your prices fairly and screwing over your customers for the sake of profit. There are times and places that makes sense for increasing prices, and with some foresight and planning, no one needs to get screwed over. It doesn’t need to be more complicated than that. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, a...

2025-09-1520 min

Maestro on the Mic MOTM #681: Launching Your First High-Ticket OfferIf you’re running an online business, I cannot recommend highly enough to have a high-ticket offer. It’s the fastest and best way to start making money online and building a business that doesn’t perpetuate the same bullshit we’ve always seen. I know that deciding how to price, create, and run your high-ticket offers can be fraught with anxiety and overwhelm, so let this episode guide you as you start developing yours. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profi...

2025-09-0831 min

Maestro on the Mic MOTM #674: Off-Menu OptionsYou’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular menu, but there’s a whole host of of off-menu additions you can make if you’re in the know. Make your business like In-N-Out. You don’t need to be promoting every single little offer you could possibly provide, and having “off-menu offers” is especially helpful for testing new ideas. This way you get to follow momentum and actually do something, without overcommitting or falling into shiny object syndrome. Let’s chat.

2025-09-0117 min

Maestro on the Mic MOTM #679: Construction During CollapseThe world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of person who sees a problem and tries to solve it. Yes, things are collapsing, but to me, that makes right now a perfect opportunity to start building something new and better than the bullshit that was before. There’s problems all around us, so let’s solve them. Because at the end of the day, if we want change, then we gotta be the change. Let’s chat....

2025-08-2515 min

Maestro on the Mic MOTM #678: Success is SimpleSuccess is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do good work for a long time, and do right by people. How long it’ll take to “succeed” is mostly random and a lot is out of your control, but there’s a place for all of us and we get to build the careers (and world!) we want. We can never control the market, or the amount of luck we have, or the privileges we are or are not born...

2025-08-1818 min

Maestro on the Mic MOTM #677: Making a Case for 1:1 ServicesThe idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really want results. Y’all already know that the best way to do that is through 1:1 coaching. Not only that, but direct access to you means you can charge a higher price, and that means you need a lot less clients in order to make a li...

2025-08-1120 min

Maestro on the Mic MOTM #676: Test it FirstI speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine tune the way you’re teaching. Either way, testing your offer before you finalize it can help you get some feedback and clarity, AND prove to yourself that you really do know your shit. Let’s chat. Welcome to Maest...

2025-08-0417 min

Maestro on the Mic MOTM #675: Handling CancellationsCancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit. A cancellation can feel like a knock to your self-worth and the value of what you do (not to mention the financial impact of a cancellation) but when you think about your own cancelling and unsubscribing habits, they usually aren’t personal. To me, the goal is to get to a place where you can feel completely objective about getting cancelled on. It may take some time, some mindset work, and some...

2025-07-2818 min

Maestro on the Mic MOTM #674: Should You Start Over?Starting over is never really starting over—you always carry your past experiences with you. So when you’re feeling the urge to start over, lean in. I’ll never advocate for burning your life down without any safety precautions, but if you’re craving something new, you’ll never know if it can turn into something more unless you try it out. When something new comes up, lean in. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that the...

2025-07-2120 min

Maestro on the Mic MOTM #673: Gstaad RecapLex and I are back from our trip to Gstaad, where we spent a week watching a professional beach volleyball tournament, and what a trip it was! If you’re here just for business advice, you might want to tune out for this episode, but y’all know I always have a few life lessons and reflections to share. Going to Gstaad was definitely a bucket list item and I’m pumped to share the recap of it all with you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business...

2025-07-1431 min

Maestro on the Mic MOTM #672: It’s Always New to SomeoneEverything you say—even if you’ve said it a million times—will always be new to someone. It’s a simple enough statement, but it’s so easy to forget just how true it is. When you’ve talked and talked about a concept or idea for a while, it feels obvious to you, but every single one of us started out as a newbie in whatever we’re an expert on now. Remember those newbies, and talk to them. They need you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps onlin...

2025-07-0711 min

Maestro on the Mic MOTM #671: Are Ads Killing Your Confidence?I love getting ads online, but when I say ads I mean the kind showing me some shorts I’d like to buy, not the kind that tell me my business sucks and I need to hire a coach to make it suck less. Coaching is great—I am one!—but there are people out there that sow insecurity with their ads and promise a magic pill that will fix all your woes if you just give them money. Bullshit. If you’ve seen an ad that makes you feel insecure, it might be worth looking in to, but there’s...

2025-06-3020 min

Maestro on the Mic MOTM #670: How to Make People CareWhen the work is as shitty as it is right now, how the hell do you get the people around you to start caring? Well, you don’t. You can’t! It’s frustrating and at times demoralizing, but y’all know I’m all about taking ownership of what you CAN control, instead of allowing yourself to become a victim of circumstance. So you can’t make anyone care, but you can be the first to care, and you can make caring contagious. Make giving a shit cool again. Let’s chat. Welcome to Maestro on the...

2025-06-2324 min

Maestro on the Mic MOTM #669: Narrative WarfareIn the same way that history is written by the victors, the social narrative gets decided by the best storyteller. The way the story gets told changes the way that the story is received, which directly effects the outcome of any given situation. When liars, racists, or any other genre of assholes are telling the story, we get a shitty outcome. When we know this, we have a say in deciding who controls the narrative. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate mor...

2025-06-1617 min

Maestro on the Mic MOTM #668: Online Business: Uphill Both Ways?Running an online business sometimes feels like like walking to and from your destination uphill, both ways. This shit takes a hell of a lot of work and—especially at the beginning of your journey—often the amount of work you’re putting in doesn’t feel commensurate with the amount of money you’re making. I won’t lie, all of those feelings you might be having are fucking real. But while online business can be a slog every now and then, it doesn’t have to make you miserable. Let’s chat. Welcome to Maestro on the...

2025-06-0919 min

Maestro on the Mic MOTM #667: Grill the Fruit, Skip the LaunchIt’s summer and if there’s one piece of advice you should take from me, it’s this: your work can wait. Every summer, things start to slow down, and I think you should be one of them. Summer is for being present and savoring all the little moments. So maybe put a pause on your next launch, get outside, and eat some damn fruit. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your...

2025-06-0216 min

Maestro on the Mic MOTM #666: I Don’t Believe in Charging Your WorthWhoever came up with the idea to “charge your worth” didn’t know what the hell they were talking about. I’m it’s well intentioned and it’s a saying to encourage others to charge more for their services, but “worth” is something ill-defined and highly subjective. Wouldn’t it be better to charge what you need? Because damn it, well deserve to make enough to live our best lives. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they lov...

2025-05-2619 min

Maestro on the Mic MOTM #665: What’s the Next Step After Your First Launch?So you’ve launched your product for the first time… now what? Knowing what to do next after a launch depends on a ton of different factors—namely, was it even successful? I can’t pretend to know the exact strategy your business needs (you can book a one-on-one call with me to figure that out), but for the most part, if it ain’t broke, you don’t gotta fix it. What comes next is just a part of the online business process. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps onl...

2025-05-1931 min

Maestro on the Mic MOTM #664: What’s Your Thing?In your business, in your activism, and in your life, you can’t do it all. As a business coach, I’m always telling people to niche down and to focus on one thing at a time, and I know how impossible that feels. When you do a lot of things and you care about a lot of things, focusing on just one thing at a time feels limiting. But when we spread ourselves too thin, nothing gets done. So, whats your thing? Let’s chat. Welcome to Maestro on the Mic, a podcast that helps...

2025-05-1219 min

Maestro on the Mic MOTM #663: Do We Actually Need More Podcasts?The world doesn’t need another Joe Rogan. But that doesn’t mean podcasts are dead, and it doesn’t mean what you have to say is unimportant, either. There are plenty of podcasts out there, but only a small portion of those are actually GOOD, and an even smaller portion of those ever make it past 100 episodes. The world doesn’t need just another podcast, it needs more podcasts that are actually helpful, interesting, and important. If that’s you, then by all means, podcast away. Let’s chat. Welcome to Maestro on the Mic, a podca...

2025-05-0529 min

Maestro on the Mic MOTM #662: The Funnel-Industrial ComplexYou might have heard of the military or the prison industrial complexes, but they aren’t the only of their kind. I used to think an industrial complex was just a fancy way of saying a large or pervasive system, but what it really is is a self-justifying, self-reinforcing system. These systems purposely create problems just so they can solve those problems and then—you guessed it—profit off of the demand they created. Gross. Internet marketers aren’t innocent of this. Y’all know I’m all for strategy, but not every little interaction in your business needs to be findin...

2025-04-2826 min

Maestro on the Mic MOTM #661: Should You Start a Substack?I see a lot of people thinking that starting a Substack is somehow the secret to finding new clients and making good money in your online business, but y’all should know by now that it’s never that easy. Yes, there are people making good money with that platform, but they typically already have an audience they’ve built some other way—not to mention the fact that they don’t own their shit, Substack does! If you want to monetize your emails and blogs, you absolutely can (and should!), but there are far better ways to do it.

2025-04-2127 min

Maestro on the Mic MOTM #660: Should You Always Display Your Prices?Do I really even need to answer the question this title is asking? If you know me at all, you know I’m a big believer in the idea that our businesses are opportunities for us to build a better world—one where our choices are dictated by our values and not by the whims of someone who cares more about their wallet than your life. Me? I value transparency, I value agency. So yeah, I’m gonna display my fucking prices. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online b...

2025-04-1413 min

Maestro on the Mic MOTM #659: How Important Are Email Subject Lines?There’s this idea out there that a good subject line is the difference between getting your email opened and getting your email deleted, but is that true? I could have titled this episode something like, “How to write better email subject lines” but that would be making the assumption that subject lines are all that important, and I just don’t think they are. When someone opens an email, it’s because they care about the person or business sending the email—they care about YOU. And while there are some tactics you can use to increase your open rates...

2025-04-0724 min

Maestro on the Mic MOTM #658: Is Success Still Possible in the Online Space?Looking around at the general state of the world might have you wondering if it’s still possible to be successful in your online business. Sure, political and economic uncertainty might have people clutching their wallets a little tighter, but there will always be a market for people looking to buy solutions. I can’t guarantee how long it will take, and the kind of product you sell may matter more, but success is always possible—as long as you’re clear what “success” looks like to you, and you’re able to manage your expectations on the way there. ...

2025-03-3127 min

Maestro on the Mic MOTM #657: Something You Can Do Right NowWhen your life, or your business, or the world is falling apart, panic is a common reaction. But panic doesn’t get anyone anywhere, and it certainly doesn’t fix the problem. Even when things are falling apart, we always have a say and there is always something we can do. You can’t save the world, but you can start somewhere, and you can start now. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I...

2025-03-2420 min

Maestro on the Mic MOTM #656: The Consequences of OutsourcingOutsourcing has it’s place in business and life, but outsourcing everything can be a slippery slope. There’s a massive difference between outsourcing your food vs. outsourcing your taxes vs. outsourcing your thinking. Us human beings work better in teams, but before you go outsourcing every uncomfortable or inconvenient task in your life, maybe stop and asking yourself why you’re outsourcing at all. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your hos...

2025-03-1720 min

Maestro on the Mic MOTM #655: Giving GraceWe’ve got big changes to make in this world, but to actually make change does not include getting our mobs together and pitchforks out for anyone who dares to be imperfect. Everyone is on their own timeline when it comes to opening their eyes to the shit going on around us. Hating on or judging someone for not being as aware and educated as you are, or shaming someone for making “too small” of an impact gets us nowhere. If change is what you really want, try choosing curiosity before criticism. If we want change, we have to start...

2025-03-1018 min

Maestro on the Mic MOTM #654: It’s Inconvenient…I don’t know how you’re feeling about the state of things right now, but if you’re thinking, “Fuuuuck, this shit is so annoying and inconvenient, I just want to live my life!” … Me too. We’ve been so heavily trained to outsource almost every little thing in our lives, and now we’re being asked to think about it, defend it, and understand it in a way we never did before and it’s exhausting. Convenience has its consequences, and we’re facing them now. But just because something is exhausting or uncomfortable or inconvenient, doesn’t mean we should run a...

2025-03-0318 min

Maestro on the Mic MOTM #653: Pressing Pause with Dr. JPopOne thing I love about having my own business is the opportunities I get to connect with some really intelligent, incredibly thoughtful, and all around bad-ass people. In the first (and possibly only!) long episode this year, I’m sharing the light and wisdom of Dr. Jennifer Hutton—aka, Dr. Jpop. What you may or may not realize, however, is the fact that Jpop is in every single episode of this podcast. I wanted to talk to her because if there’s someone who knows how to keep moving forward and making a difference when the world looks...

2025-02-241h 10

Maestro on the Mic MOTM #652: Your Business is An OpportunityYes, I’m still talking about politics because I don’t know if you’ve noticed, but everything in our lives is impacted by politics and it kinda feels like the world is burning down around us. But therein lies the opportunity—just because the government is crashing and burning, doesn’t mean we, the people are. The current system cannot stand, which means something new is on the horizon, something we all have the opportunity to create. So, what’s next? That’s up to you. Let’s chat. Welcome to Maestro on the Mic, a podcast t...

2025-02-1714 min

Maestro on the Mic MOTM #651: Should You Share Your Political Views on Social MediaThis shit just keeps getting crazier every day, and I don’t need to be any more specific, and you’ll already know what I’m talking about. Sometimes I get asked whether or not you should be sharing about politics on social media, and I understand why some people might be hesitant to do so. While there’s nothing you absolutely have to do in life, there are some things I think you should be doing, and this is one of them. Like it or not, all of our lives are political, and at the core of so many of...

2025-02-1027 min

Maestro on the Mic MOTM #650: Pausing, Pacing, Curiosity, CompassionJanuary lasted approximately eleventy-billion years, and it got me thinking. All of this (imagine me gesturing wildly to our lives and the state of the world right now) is a marathon, not a sprint. Life isn’t magically going to get better for us, so if we want to keep going—and we need to!—then it’s more important than ever to pause, to page ourselves, to view the world with curiosity, and to have compassion for ourselves and others. “I told you so,” feels good, but it’s not going to make shit better. That’s up to us. Le...

2025-02-0317 min

Maestro on the Mic MOTM #649: Professionalizing the Creator Economy For so many, it would be a dream come true to just be paid to create something that we love. We’ve got to make money to live in this world, so if we want to make money from creating, then we have to professionalize what we do—and not in the boring, traditional, stick-up-your-ass way, but in owning everything you do so that if and when things go sideways, you’re protected. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and buil...

2025-01-2728 min

Maestro on the Mic MOTM #648: Who Should You Help?Social media has connected us to more people and more information than we’ve ever had, which means that every day, there’s some new tragedy that we all find out about and it tears people apart. We were never built to be worrying about everything in the world, every moment of the day, but so many of us feel the pressure to give a shit about all the things. It’s not a good idea to spread yourself so thin with worry that you can’t live your own life. So who—of all the millions suffering in the world—...

2025-01-2015 min

Maestro on the Mic MOTM #647: No F*cks to GiveThere’s this pervasive idea that as you get older, you’ll have no more fucks left to give, but I’ve never had many to begin with. Our time on this earth is already so limited, why wait to give less fucks? Why give any in the first place? Why wait to be happy? You can give all the fucks in the world if you want, but as for me—I’ll keep on not caring. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, gen...

2025-01-1315 min

Maestro on the Mic MOTM #646: Whose Advice Are You Taking?It’s a new year—is it time for a new you? There’s never any shortage of advice given during the month of January, but before you run and implement everything that everyone tells you to do, there are a few questions I think you should ask to get a little more discerning on what kind of advice you take and who you’re taking it from. There’s plenty of good shit out there, but there’s just as much bullshit. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online b...

2025-01-0621 min

Maestro on the Mic MOTM #645: Wrapping Up 2024Friends, we made it. It’s the final podcast episode of 2024 and it’s been a great year. I’m proud to have built a life I love, and if you’re listening, you’re a part of that. Here’s to a brand new year filled with more of the same! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here...

2024-12-3020 min

Maestro on the Mic MOTM #644: Being Present in the PresentAt the end of the year, we have a tendency to look forward to the new year or reflect on the previous year, and it’s not a bad thing. There’s always something to be learned in reflection and in goal setting, but there’s tremendous value in being present. How can you expect to change the future if you haven’t accepted the present? Life is happening *right now.* As we head into 2025, let’s pay attention and be where our feet are. Let’s chat. (This episode is a re-run. Original release date was Jan...

2024-12-2620 min

Maestro on the Mic MOTM 643: Choosing a Word for the YearFor the past 5 years, I’ve been choosing a word to focus on that guides me through the calendar year. I’m not one for strict goal setting, but I love having an action-oriented word that I can use to direct my decisions and ensure that I’m always moving in the direction I want to be going. There are a million different ways to come up with your word, but the most important question we should be asking ourselves is, “how do I want to feel in 2025?” Let’s chat. Welcome to Maestro on the Mic, a p...

2024-12-2317 min

Maestro on the Mic MOTM #642: How I Structure My WeekWe’ve made it to the end of 2024, which makes now the perfect time to plan for 2025. I like to plan out the big parts of the year first (which I spoke about on Monday’s episode) and then I get in to planning how I want my weeks to look. I’m a big fan of batching my tasks, especially by energy output, and while this episode was originally recorded almost two years ago, my days largely look the same. I’m a creature of habit, and I like my life that way. Let’s chat. (Thi...

2024-12-1931 min

Maestro on the Mic MOTM #641: 2025 Planning2025 is around the corner, have you planned for it yet? At the end of the year I like to spend time to prepare for what’s next, and the thing I find most helpful when you’re thinking about the future is to look back at the past. Reflecting on 2024 can help you create a plan for 2025, week by week and month by month. Once you have your goals and your main events scheduled, the rest falls in to place. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners...

2024-12-1627 min

Maestro on the Mic MOTM #640: Remembering SeasonalityThe last time I released this episode, we were in the thick of summer. Now, the days are short and cold, and while you know I hate the cold, it’s a great reminder to lean in to the seasons of the year—and our lives. Winter is a time to hunker down, stay warm, and reflect on our pasts so we can get ready for our futures. Let’s chat. (This episode is a re-run. Original release date was July 14th, 2022.) Welcome to Maestro on the Mic, a podcast that helps online busine...

2024-12-1219 min

Uncategorized - The Movement Maestro MOTM 578: Are You Worried About Getting Cancelled? I see people who I know have something important to say hold themselves back for fear of being “cancelled,” whatever that means. Look, I don’t subscribe to “cancel culture” and I don’t think it exists, but it’s robbing people of their ability to think critically and compassionately and it’s preventing too many people from even trying. We’ll never fix the system we’re in by re-writing it. The only solution is to build a new model, one built on growth, equity, and understanding. We build that new system by having the courage to use our voices to contri...

2024-05-0925 min

Uncategorized - The Movement Maestro MOTM #562: A Framework for Reframing Failure and Rejection In life there aren’t “winners” and “losers.” There’s room for every single one of us the succeed, to “win,” to do this “right.” To me, that means that failure, in the way it’s typically thought of, doesn’t really exist. In every moment, we have a choice to think about our actions and respond differently. So really, the only failure is choosing not to try again. Let’s chat. (This episode is a re-run. Original release date was July 9th, 2020.) Welcome to Maestro on the Mic, a podcast that helps online business owners fin...

2024-03-1418 min

Uncategorized - The Movement Maestro MOTM #547: What Type of Content Goes Where?We have all these mediums now that need all different types of content, but what the hell goes where? Emails, blogs, YouTube, podcasts, and social media (oh, my!) are all places you might want to be talking about your niche, but they all have very different use-cases and even more different “languages” that are spoken amongst them. Maybe you’ve seen people repurposing ideas amongst their various platforms, and that’s actually a good thing. Why? Well you’ll just have to listen to find out. Let’s chat. Welcome to Maestro on the Mic, a podcast th...

2024-01-2222 min

Uncategorized - The Movement Maestro MOTM #492: A Nihilistic Approach to Online BusinessWhat really matters when it comes to online business? What should you believe, what works? Does the approach you take really even matter? Y’all know I’m all about taking action. Honestly, any approach to online business can work as long as you just keep going. Even the approaches I hate. It doesn’t matter all that much. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movem...

2023-07-1313 min

Brain-Body Resilience BBR #134: Living your best life with Dr. Shanté CofieldSend us Fan MailI have a very special guest on this episode, Dr. C. Shanté Cofield, PT, DPT, OCS, CF-L1 and we're talking about why we want to get out of survival mode. What does this actually do for you? Dr. Shanté Cofield is a Physical therapist turned entrepreneur, Dr. Shanté Cofield, aka The Movement Maestro, is an international speaker, the host of Maestro on the Mic, a podcast that has received over 1 million downloads to date, and the founder of The Movement Maestro LLC, a social-media based company that teaches health and...

2023-06-051h 03

Uncategorized - The Movement Maestro MOTM #459: The Pandemic Boomerang People are tired AF, and it’s not just consumers. The monotony and shittier parts of life we got a break from during the Pandemic are back, and it’s just plain exhausting. There’s uncertainty everywhere and it feels like theres so much that’s needed to be done to just be happy. Is there anything to be done? Of course there is! Y’all know I’m about taking action. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate more profit, and build a life t...

2023-03-2018 min

Fire Rescue Wellness Episode 19: MOAR Joy with Shanté Cofield, the Movement MaestroHave you ever had the magical experience of meeting someone and just knowing they were going to be important in your life? On October 23, 2015, I had just such an experience. My physical therapist and I attended a RockTape course in a hotel a few blocks from my fire station, and my instructor was none other than Shanté Cofield.We kept in touch, and the rest is history. The Movement Maestro has been an integral part of my business growth and development, and no one on the planet is better at relentlessly pursuing MOAR (just a bet...

2023-01-0350 min

THE DAVID GREY REHAB PODCAST #29 Shanté Cofield on Instagram & Building an Online BusinessWhat is the secret to growing your business? This week’s guest is going to teach you all about growing a brand through social media and online memberships. In this episode of the David Grey Rehab Podcast, I welcome Dr. Shanté Cofield (aka The Movement Maestro). Shanté is a physical therapist and entrepreneur who’s passionate about teaching coaches and movement professionals how to use social media to grow their brand and support their online business.Listen in as we talk about overcoming the challenges of growing your social media presence, problematic stereotypes within the movement industry, how to...

2022-06-081h 05

Mom Strength MoSt #22: Creating Your Best Life with Dr. Shanté CofieldCome and join this conversation with Dr. Shanté Cofield (aka the Maestro), where we discuss how to create your best life! We discuss how making mistakes, taking risks and training our nervous system can help us feel safe, learn and grow! We also explore how to build true inner-confidence through ‘confidence borrowing’, self-acceptance and reflecting upon challenging experiences. Shanté shares their expertise on connecting through social media, urging us to attract others with our own values.We also discuss:-Why moms are superheroes-How spiralling downward can actually help you learn and gr...

2022-03-281h 26

Female emPOWERED: Winning in Business & Life #FemaleFridays with Shante Cofield [Part 2]Episode 111: Female Fridays with Shante Cofield Part 2Happy Friday, Female emPOWERED listeners! My #FemaleFriday guest this week is Shante Cofield, PT, DPT, OCS, CSCS, CF-L1. This is part two of our conversation, as we decided to break it up because it was so rich and full of incredible content! Access the first half of our conversation here if you haven’t listened to it yet. Shante is the founder and creator of The Movement Maestro, LLC, a social-media based company that provides both online and in-person education for movement professionals.F...

2022-02-2536 min