Shows
Calligraphy Biz Corner33. Lessons We Wish We Knew About Managing Clients as Creative Business OwnersNavigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely faced situations that tested your boundaries, communication skills, or patience.In this episode of Calligraphy Biz Corner, we share how we set boundaries, manage expectations, and handle tricky client situations while still delivering a premium experience. We’ll cover:Using contracts to protect both sidesDefining your scope to stop scope creepSetting communication boundaries clients respectHandling challenges with professionalismSpotting red flags earlyKnowing when to wa...
2025-08-1247 minCalligraphy Biz Corner32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha)Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help.We brought on the incredible Natasha from Shine with Natasha, a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you're a beginner or a seasoned calligrapher looking to level up your visibility, this one’s packed with strategy, mindset shifts, and simple systems to get you out of your head...
2025-07-0854 minCalligraphy Biz Corner31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like ThatWhat does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself?In this episode, we’re joined by Jen Bowen of She Made It Like That—calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after artist known for her genuine client relationships, polished brand, and community-first approach.Whether you're a new calligrapher wondering how to get clients or a seasoned creative balancing motherhood and...
2025-06-1057 minCalligraphy Biz Corner30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching CallLet’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design.From how to factor your experience into your rates to whether you should be charging for design time (spoiler alert: YES), we’re spilling the ink on all things pricing—especially for calligraphers and stationers. And because this conversation was so juicy, Elisabe...
2025-05-1356 minCalligraphy Biz Corner29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm FinanceYou probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy.In this value-packed conversation, Samantha breaks down how to actually understand your numbers, track key financial metrics, and make smarter decisions for your business. Whether you're wondering what numbers to track, how to prepare for slow seasons, or how to start financial planning as a creative entrepreneur, Samantha’s insi...
2025-04-1540 minCalligraphy Biz Corner28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co.We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as content strategies that attract clients with ease. If you’ve been struggling with social media marketing, feeling stuck on how to build trust with your audience online, or wondering how to turn foll...
2025-03-1855 minCalligraphy Biz Corner27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management HacksWe’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO.We share five productivity strategies to help you structure your workdays for maximum efficiency—without burnout. Whether you're running your calligraphy business full-time or balancing it as a side hustle, these tips will help you take intentional, strate...
2025-03-0438 minCalligraphy Biz Corner26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff DesignsIn this episode of Calligraphy Biz Corner, we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy services like a pro.Kendall shares her journey from exploring digital products to becoming a sought-after live wedding artist. She walks us through the logistics of setting up for on...
2025-02-1855 minCalligraphy Biz Corner25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy BusinessWe’re back with part two of our Empowered CEO Series, and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you!In this episode, we talk all things business strategy - from big-picture vision planning to using financial data to make smarter decisions. We’ll talk about how to understand and leverage your profit and loss statement (P&L), make data-d...
2025-02-0448 minCalligraphy Biz Corner24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co.In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and position yourself as a trend-savvy pro.In this episode, we’ll dive into:Where to Find Inspiration for 2025 Wedding Trends: Desirée spills her favorite sources (and her proce...
2025-01-2158 minCalligraphy Biz Corner23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to working on it, giving you the clarity and confidence to level up.If you’ve been wondering how to think like a CEO and grow your calligraphy biz with intention, this episode is your sign! We...
2025-01-0737 minCalligraphy Biz Corner22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy BusinessIn today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing over missed emails or client confusion!We cover everything from setting up vacation responders and closing out those lingering projects to making sure your clients feel extra appreciated before you sign o...
2024-12-1732 minCalligraphy Biz Corner21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden SeptemberWe’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actionable tips and insights that you may not already be using to help you grow your creative business and get clients. In this episode, Marie takes us through her inspiring journey to becoming a full-time calligrapher and highlights the key strategies that he...
2024-12-0353 minCalligraphy Biz Corner20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn BridgmanWe’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their businesses work for them financially and achieve lasting stability!In this episode, we discuss essential strategies for building a financially healthy creative business. Erinn dives into... common money mistakes creative entrepreneurs makethe impor...
2024-11-191h 08
The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators179: Overcoming Business Overwhelm with Shaochen Wu
If you’ve ever felt the overwhelm that comes with being a business owner, this snack sized episode is for you. Shaochen of Monstera Gold joins us to provide practical tips for overcoming that overwhelm, such as identifying knowledge gaps, seeking guidance, and leaning into discomfort, to help entrepreneurs navigate times when they feel stuck.
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2024-11-1807 minCalligraphy Biz Corner19. Why Ongoing Learning is Essential to Thrive as a Small Business OwnerIn this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic investments in your education can set you apart from the competition! We chat about the why, how, and what of investing in your business education—because, let's face it, the more you know, the more you...
2024-11-0554 minCalligraphy Biz CornerMinisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!)In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign of deeper issues with your marketing, messaging, or client workflow.Tune in to hear our top tips on how to get leads to respond, how to stop getting ghosted, and how to strengthen yo...
2024-10-2913 minCalligraphy Biz Corner18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law ShopWe’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally protected.In this episode, we dive into crucial legal topics that every creative business owner should know. Paige walks us through what to include in a calligraphy contract to protect you and yo...
2024-10-221h 02Calligraphy Biz Corner17. 6 Steps to Maximize Holiday Sales for Your Creative BusinessIt’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed.We walk through a simple six-step guide to ensure you're ready, covering essential topics like deciding what holiday products to offer, choosing the best platform to sell your products...
2024-10-0835 minCalligraphy Biz CornerMinisode 1: Learning Calligraphy Skills Whether You're a Beginner or a ProIn this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills. We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for weddings and how to balance learning other creative skills like illustration or bottle painting alongside your calligraphy practice.Whether you’re new to the calligraphy world or a season...
2024-10-0113 min
Keeping Up with the CalligraphersMastering Marketing & Pricing for Live Events | Repost Interview with Calligraphy Biz CornerWe're back from summer break and kicking off the fall season with a special collaboration episode with Shaochen and Alane from the Calligraphy Biz Corner podcast, where we chat about the diverse, in-demand live event calligraphy industry.Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies for live events, the value of community connections...
2024-09-2756 minCalligraphy Biz Corner16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business OwnerIn this week's episode of Calligraphy Biz Corner, we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’ve got your back!We’re sharing real-life strategies that have worked for us (and our clients) to help you thrive, not just survive, during these hectic times. You’ll hear about:
2024-09-2446 minCalligraphy Biz Corner15. Mastering Marketing and Pricing for Live Events with Cat and Alex of Keeping Up with the CalligraphersWe're back from summer break and kicking off the fall season with a special collaboration episode featuring Cat and Alex from Keeping Up with the Calligraphers podcast! We're honored to have them on the show to chat about the diverse, in-demand live event calligraphy industry.Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance of staying authentic in business. We chat about essential marketing and pricing strategies...
2024-09-1054 minCalligraphy Biz Corner14. We're Back! Summer Highlights and Podcast PlansWe're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects. Thank you to everyone who shared your thoughts in our six-month podcast survey! Tune in to hear how we're using your feedback to shape the future of Calligraphy Biz Corner! 🔗 Links to resources mentioned in this episode:Check out our brand new website! Chat with Alane about one-on-one mentoring!Join Waitlist for Your CEO Partner, Shaochen's new mentoring progra...
2024-09-1024 minCalligraphy Biz Corner13. Slowing Down to Speed Up - HAGS!We're taking a short summer break! Thank you for all of your support over the last six months! We're so grateful for every listen, follow, review, DM, and comment you've shared with us. In this episode, we share a preview of some exciting things that we'll be working on during July and August, and are excited to come back and better than ever in September! HAGS!Help us help you: Fill out our short survey so we can make this podcast even better! 🎙️ In this Episode:00:00 Introduction03:42 Slowing Down to Speed Up06:27 What We'll Be Wor...
2024-07-0212 minCalligraphy Biz Corner12. Get Discovered with Long-Term Marketing & SEO: Expert Strategies from Marketing Pro, Kara of The Kara ReportWe're thrilled to be joined by Kara Duncan, founder of The Kara Report, a content marketing agency that serves women-owned service-based businesses. In this episode, we dive into the essentials of search engine optimization (SEO) and long-term marketing from the lens of calligraphers and wedding professionals!Kara shares valuable insights into the differences between long-term and short-term marketing, practical SEO strategies, and how to effectively integrate blogging into your business. Tune in to learn about actionable steps you can take TODAY to improve your website's SEO, the importance of diversifying your marketing efforts, and how to use...
2024-06-2548 minCalligraphy Biz Corner11. Beyond Numbers: Advanced Pricing Strategies for CalligraphersIn this week's episode of Calligraphy Biz Corner, we dive deep into advanced pricing strategies for calligraphers! These are strategies that we believe aren't talked about enough, so we're bringing them to light!We cover the importance of investment minimums, the added value of design and project management fees, and discuss when and how to do work for free. Learn how to confidently set your prices, boost your business profitability, and avoid common pricing pitfalls!🔗 Links to resources mentioned in this episode:For a comprehensive, actionable guide plus worksheets that walk you step by ste...
2024-06-1158 min