Shows
Women in Product MarketingBILL Senior Director of Product Marketing, Kelly Kipkalov and Senior Director of Product Management, Tara Wellington on PMM / PM alignmentQuestions covered in this episode: 1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 5:36 What are your roles in Bill?9:02 Can you tell me a little bit about how you work together?10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had?15:43 How product marketing can get a seat at the table earlier in...
2024-05-1442 minWomen in Product MarketingLIVE with Product Marketing Experts, Rebecca Geraghty & Kerensa HoganQuestions covered in this episode: 00:34 Opening Question (What inspires you?)1:20 What is your role like?3:12 How did you become a PMM?6:21 What are your thoughts on quiet quitting?12:11 What is the hardest thing in moving from IC to manager? 16:44 When you were in IC, what did you learn that actually helped you become a manager?19:46 What do you look for in recruiting?24:55 Do you have anything tactical that you do to help you hire someone?28:01 What about team development ei...
2023-04-1840 minWomen in Product MarketingBonus Episode - Sharebird Hosts Kick Off Season 3 of WPMWelcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episode, they share advice for those trying to establish the function of product marketing at their business whether it's brand new or something you're trying to evolve.JD is the host of the Thrills and Chills podcast, where he interviews seasoned...
2021-11-0911 min
Thrills and Chills: Establishing Product MarketingTeaser Episode - Sharebird Hosts Kick Off Season 3 of Thrills & ChillsSeason 3 is coming soon! Join the conversation as JD meets up with two fellow Sharebird hosts - Mary Sheehan and Jeffrey Vocell. Mary, who leads PMM at Adobe, is the host of Women in PMM where she interviews women who run product marketing at some of the fastest growing technology companies in the world. The mission of the show is to instill confidence in women who are looking for tangible frameworks and takeaways in their current roles or looking to break into the PMM role. Jeffrey, Director of PMM at Iterable, is the host of The Product Marketing Experts...
2021-10-2111 minThrills and Chills: Establishing Product Marketingdbt Labs Head of Product Marketing, Lauren CraigieConnect with Lauren on LinkedIn.Join Lauren on Sharebird.
2021-07-0833 min
The Product Marketing ExpertsBuilding a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaignFollow Alex on LinkedIn.Join Alex on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at ActiveCampaign?2. How do you and the product marketing team at ActiveCampaign think about storytelling?3. When you think about telling a new story or working on a narrative, where do you start?4. When that narrative is drafted, how do you refine and revise it to ensure it resonates with customers and the market?5. How do you ensure your narratives are focused on the c...
2021-07-0734 minWomen in Product MarketingPMM Philosophy with Lenovo's Director of Infrastructure Services, Marketing and Portfolio Management, Div ManickamConnect with Div on LinkedIn. Join Div on Sharebird.
2021-07-0639 minThrills and Chills: Establishing Product MarketingAfresh's Director of Marketing, Michelle ArguellesConnect with Michelle on LinkedIn.Join Michelle on Sharebird.
2021-07-0128 minThe Product Marketing ExpertsCompetitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at GustoFollow Leah on LinkedIn.Join Leah on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Gusto?2. How do you and the product marketing team at Gusto handle competitive intelligence? Do you have dedicated people for it, or is it a part of what every PMM is doing?3. How do you keep track of key competitors in your space?4. What reporting (if any) do you provide internally on competitive win rates or details about losses?5. How do you and the PMM team a...
2021-06-3029 minWomen in Product MarketingGetting Started in PMM with LinkedIn's Associate Product Marketing Manager, Kelly FarrellConnect with Kelly on LinkedIn.Join Kelly on Sharebird.
2021-06-2936 minThrills and Chills: Establishing Product MarketingSalesLoft's VP Product Marketing, Chris MillsConnect with Chris on LinkedIn.Join Chris on Sharebird. Check out Chris's AMA here.
2021-06-2438 minThe Product Marketing ExpertsPartnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow SoftwareConnect with Becky on LinkedIn.Join Becky on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Snow Software?2. As a leader how do you set the tone, and build a great relationship with Product?3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors?4. What about when it comes to Go to Market strategy. What processes and systems have you put in place to share information?
2021-06-2337 minWomen in Product MarketingLeading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara RossoConnect with Sara on LinkedIn.Join Sara on Sharebird.
2021-06-2231 minThrills and Chills: Establishing Product MarketingHoneyBook's Director of Product Marketing, Loren EliaConnect with Loren on LinkedIn.Join Loren on Sharebird.
2021-06-1725 minThe Product Marketing ExpertsOwning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at DatasiteConnect with Axel on LinkedIn.Join Axel on Sharebird. Questions covered in this episode:1. Can you tell us a bit more about yourself and Datasite?2. At Datasite you oversee product marketing, content marketing, and pricing. Can you share how that came to be?3. How did you come to own pricing?4. For PMMs interested in owning pricing, what skills or attributes should they be looking to build?5. I'm noticing a trend in product marketing where there's more specialization and even some teams bringing on a PMM dedicated to pricing. What do y...
2021-06-1633 minWomen in Product MarketingFull Stack Product Marketing with Upwork’s Head of Product Marketing, Liza SperlingConnect with Liza on LinkedIn.Join Liza on Sharebird
2021-06-1538 min
Women in Product MarketingFull Stack Product Marketing with Upwork’s Head of Product Marketing, Liza SperlingConnect with Liza on LinkedIn.Join Liza on Sharebird.
2021-06-1540 minThrills and Chills: Establishing Product MarketingCameo's Sr. Director of Product Marketing, Mike PolnerConnect with Mike on LinkedIn.Join Mike on Sharebird.
2021-06-1029 minThe Product Marketing ExpertsDeveloping your PMM Career with Kavya Nath, Senior Director of Product Marketing at SprinklrConnect with Kavya on LinkedIn.Join Kavya on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Sprinklr?2. Can you share a little bit about how you got into product marketing and what interested you about it?3. For a product marketer looking to get into leadership, how do you advise they approach it?4. Are there any skills or areas of opportunity you see a lot of product marketers need to address at this stage?5. As you grow, a...
2021-06-0932 minWomen in Product MarketingSwitching Between Marketing & PMM with Front's Head of Product Marketing, Christiana RattazziConnect with Christiana on LinkedIn.Join Christiana on Sharebird.
2021-06-0837 minThrills and Chills: Establishing Product MarketingFigma's Senior Manager, Product Marketing, LaShaun WilliamsConnect with LaShaun on LinkedIn.Join LaShaun on Sharebird.
2021-06-0336 minThe Product Marketing ExpertsEstablishing Product Marketing with Gregg Miller, Head of Product Marketing at ZapierConnect with Gregg on LinkedIn. Join Gregg on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role?2. How have you structured the team at Zapier?3. What do you think about structuring product marketing teams? Why did you decided on the structure you just mentioned?4. As a leader, how have you balanced scaling yourself and your team/resources?5. We're seeing more specialization in product marketing lately. With specific roles for pricing, competitive intelligence, research, and more. What do you think the next few years o...
2021-06-0229 minWomen in Product MarketingPricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie LouieConnect with Natalie on LinkedIn. Join Natalie on Sharebird.
2021-06-0133 minThrills and Chills: Establishing Product MarketingSisu's VP of Marketing, Grant ShirkConnect with Grant on LinkedIn. Join Grant on Sharebird.
2021-05-2732 minThe Product Marketing ExpertsProduct Launch Strategy with Grace Kuo, Director of Product Marketing at UdemyConnect with Grace on LinkedIn.Join Grace on Sharebird. Questions covered in this episode:1. Can you tell us a bit about yourself and your role at Udemy?2. As product marketing leaders, we need to build credibility with so many other groups such as product, demand gen, customer marketing, and more. How do you do this effectively, and how does your team build upon this for launches?3. How do you and the team at Udemy think about quarterly or yearly planning and how do launches fit into that?4. Does product m...
2021-05-2641 minWomen in Product MarketingTaking the Leap into PMM with SurveyMonkey’s Director of Product Marketing, Morgan MolnarConnect with Morgan on LinkedIn. Join Morgan and thousands of other PMM's on Sharebird.
2021-05-2538 minThrills and Chills: Establishing Product MarketingLogDNA's Director of Product Marketing, Alissa LydonConnect with Alissa on LinkedIn. Join Alissa on Sharebird.
2021-05-2030 minThe Product Marketing ExpertsEvolution of the PMM Role with Francis Larkin, VP of Marketing at ClockwiseYou can connect with Francis on LinkedIn. Join Francis on Sharebird!Questions covered in this episode:1. Can you tell us a bit about yourself and your role?2. You've held a number of product marketing roles. Tell us about what product marketing should look like in an early stage company?3. As a company evolves, maybe series B, or C, what does product marketing look like and how does it change from the earlier days? What skills do leaders, or senior members of the team need to relearn or focus on as the...
2021-05-1933 minThe Product Marketing ExpertsManaging Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at IntercomConnect with Jasmine on LinkedIn.Join Jasmine on Sharebird. Questions covered in this episode:Tell me about your career path to becoming a PMM. So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned?Do these stories align to your personas and differ based on seniority or segment you sell into?How have you successfully built relationships across teams? Or what are some secrets you've seen work well?What’s one nuance about Stakeholder Management that you only know now because you understand it deeply?Question from your...
2021-05-1234 min
Behind the Scenes: Consumer Product MarketingManaging Multiple Product Launches with Eileen Reyes, Director of Product Marketing at DropboxConnect with Eileen on LinkedIn.Join Eileen on Sharebird.
2021-05-1031 minBehind the Scenes: Consumer Product MarketingMembership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at AudibleConnect with Jameelah on LinkedIn.Join Jameelah on Sharebird.
2021-05-0343 minBehind the Scenes: Consumer Product MarketingMarketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch FixConnect with Lara on Linkedin.Join Lara on Sharebird.
2021-04-2637 minThe Product Marketing ExpertsHow I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam DuboffConnect with Sam on LinkedIn.Join Sam on Sharebird.
2021-04-2126 minBehind the Scenes: Consumer Product MarketingLaunching a Social Good Campaign with Brianne Shally, Head of Product Marketing at NextdoorConnect with Brianne on LinkedIn.Join Brianne on Sharebird.
2021-04-1937 minThe Product Marketing ExpertsHow I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel KupermanConnect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielkuperman/Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-kuperman Book recommendations:Positioning: The Battle for Your Mind - by Al Ries and Jack TroutObviously Awesome - by April DunfordCrossing the Chasm - by Geoffrey Moore
2021-04-1429 minBehind the Scenes: Consumer Product MarketingFertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven ClinicConnect with Mansi on LinkedIn. Join Mansi on Sharebird.
2021-04-1247 minThe Product Marketing ExpertsHow I Positioned That: Pluralsight's CMO, Lindsay BayukConnect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1 Questions covered in this episode:What’s your elevator pitch for Pluralsight? How did you come up with that? Did you use a framework to write it?When do you know it’s working? How do you know when your positioning is ready to ship? How often do you update the positioning for your company? How do you keep new features/products organized within a larger positioning framework?How do you research when working on...
2021-04-0724 minBehind the Scenes: Consumer Product MarketingCrypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at CoinbaseConnect with Adam on LinkedIn.Join Adam on Sharebird.
2021-04-0539 minThrills and Chills: Establishing Product MarketingVerifiable's VP of Growth, Rehan MirzaConnect with Rehan on LinkedIn. Join Rehan on Sharebird.Book recommendation: Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke
2021-04-0133 minThe Product Marketing ExpertsHow I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara NiesenConnect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaraniesen/Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-niesen Questions covered in this episode:What’s your elevator pitch for Shopify? How did you come up with that? Did you use a framework to write it?When do you know it’s working? How do you know when your positioning is ready to ship? How often do you update the positioning for your company? How do you keep new features/products organized within a larger positioning framework?How do you research when working on...
2021-03-3124 minBehind the Scenes: Consumer Product MarketingModernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at AdobeConnect with Stephen on LinkedIn.Join Stephen on Sharebird.
2021-03-2934 minThrills and Chills: Establishing Product MarketingAirtable's Enterprise and Platform Product Marketing, Kevin WuConnect with Kevin on LinkedIn. Join Kevin on Sharebird. Check out Kevin's article, The PMM Classification System.
2021-03-2528 minThe Product Marketing ExpertsHow I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy RoachConnect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach Questions covered in this episode:What’s your elevator pitch for Airtable? How did you come up with that? Did you use a framework to write it?When do you know it’s working? How do you know when your positioning is ready to ship? How often do you update the positioning for your company? How do you keep new features/products organized within a larger positioning framework?How do you research when working on...
2021-03-2436 minBehind the Scenes: Consumer Product MarketingGlobal Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+Connect with Nora on LinkedIn.Join Nora on Sharebird.
2021-03-2243 minThrills and Chills: Establishing Product MarketingTypeform's Head of Product Marketing, Vakis RigasConnect with Vakis on LinkedIn. Join Vakis on Sharebird.Typeform is hiring! Check out career opportunities here.
2021-03-1834 minThe Product Marketing ExpertsHow I Positioned That Mini Series hosted by Daniel J. MurphyConnect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/home
2021-03-1710 minBehind the Scenes: Consumer Product MarketingThe Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at UberConnect with Meg on LinkedIn.Join Meg on Sharebird. Since the time of this interview being recorded, Meg has joined MasterClass working as their Senior Director International. Be sure to congratulate her on this new adventure!
2021-03-1544 minThrills and Chills: Establishing Product MarketingIronclad's Director of Product Marketing, Stacey WangConnect with Stacey on LinkedIn.Join Stacey on Sharebird.Ironclad is hiring! Check out job opportunities here.
2021-03-1131 minThe Product Marketing ExpertsNarrative Design with Dave Gerhardt, CMO at PrivyConnect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardtQuestions covered in this episode:1. Why do so many B2B technology companies look and sound the same? 2. What is the company story - what does that mean to you? Like a mission statement? 3. Why design a narrative, why invest in this today as a CEO or CMO? 4. How is product marketing involved, how do you and Dan your Director of Product Marketing work together on this? 5. Let’s say you’ve...
2021-03-1043 minBehind the Scenes: Consumer Product MarketingThe Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hersConnect with Alex on LinkedIn. Join Alex on Sharebird.Since this interview took place, Alex has received a promotion from Director of PMM to Senior Director of PMM! Be sure to congratulate him on his new role and follow his page to see future content and happenings.
2021-03-0844 minThrills and Chills: Establishing Product MarketingZapier's Head of Product Marketing, Gregg MillerConnect with Gregg on LinkedIn. Join Gregg and view his AMA's on Sharebird
2021-03-0429 minThe Product Marketing ExpertsSegmentation for PMMs with Tamara Grominsky, VP Strategic Growth at UnbounceConnect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky Questions covered in this episode:How’d you get into product marketing? What is segmentation?Why should you do it?Why does it work? Why can it be applied? How does it come to life? how can a PMM lead this exercise at their own company?What kind of tools do I need to do this well? What teams do I partner with? What does good look like how do I measure it? What mista...
2021-03-0330 minThrills and Chills: Establishing Product MarketingCoda's Product & Company Marketing Lead, Andrew StingerConnect with Andrew on LinkedIn.Join Andrew and view his AMA on Sharebird. Check out Coda's PMM HubTemplate.
2021-02-2540 minThe Product Marketing ExpertsThe Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at SendosoConnect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barracoQuestions we cover in this episode: Tell me about your career path to becoming a PMM?What does your team look like at Sendoso, what all do you own? Any advice for people looking to break into product marketing? What roles make for good product marketers? What are the most important skills for PMMs to develop and master? How have you done built those skills? What should people be prepared for in a produ...
2021-02-2425 minBehind the Scenes: Consumer Product MarketingWelcome to BTS: Consumer Product MarketingConnect with Meredith on LinkedIn. Join Meredith / Learn more about Sharebird.
2021-02-2211 minThrills and Chills: Establishing Product MarketingBungalow's Head of Product Marketing, Meredith DavisConnect with Meredith on Linkedin. Join Meredith on Sharebird.
2021-02-1839 minThe Product Marketing ExpertsWorking Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlueConnect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/Join Sara on Sharebird here: https://sharebird.com/profile/sararossoQuestions we cover in this episode: Tell me about your career path to becoming a PMM? So you did you Sharebird AMA on how product marketing works at Remote companies? What’s your experience working with remote companies? We’re all remote now, but are their noticeable differences in a 100% distributed company? What are the biggest challenges or things you don't like as much? How did you all organize product launches? How do you onboar...
2021-02-1742 minWomen in Product MarketingPromotion to VP with Zendesk's VP Product Marketing, Lisa KantConnect with Lisa on LinkedIn. Join Lisa on Sharebird. Book Recommendations: Range by David Epstein and Making Movies by Sydney LumetWhat is something you’ve learned lately? Can you tell us about your role, company, and team?Can you tell us a bit about the journey to PMM?Looking back, is there anything that you would have done differently?Can you tell us a bit about stepping into this new VP role - that you stepped into during the pandemic?What are some things you did in the first 30 days in this role?What’s next...
2021-02-1642 minThrills and Chills: Establishing Product MarketingRVezy's Director of Product Marketing, Evelyn WattsConnect with Evelyn on LinkedIn. Join Evelyn on Sharebird. Check out Natalie Louie's Sharebird AMA on building internal "personas".
2021-02-1134 minThe Product Marketing ExpertsProduct Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webbCareer Opportunities at Trello: bitly/growth/pmmQuestions we cover in this episode:Tell me about your career path to becoming a PMM? So you’ve been at Trello for a while now. And you joined right before being acquired by Atlassian. What was that transition like? Who are your closest partners at Trello? How is the GTM unique at Trello and Atlassian? Those companies are sort of famous for product led growth. Or a pro...
2021-02-1034 minWomen in Product MarketingPMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana SmithConnect with Diana on LinkedIn or TwitterJoin Diana on Sharebird Where Mary Volunteers: Next Door SolutionsTop 100 PMA ListCheck out Diana's episode on the Product Marketing Experts Podcast hosted by Marcus Andrews. Career Opportunities at Twilio.orgWhat’s something you’ve learned lately?Provide a short description of your company, team and role? Product Marketing for a non-profit arm sounds amazing. How is it different than the for-profit side? How do you categorize what your platform can do in terms of solutions or use cases especially when its a swiss army k...
2021-02-0934 minThrills and Chills: Establishing Product MarketingIterable's Director of Product Marketing, Jeffrey VocellConnect with Jeffrey on LinkedIn. Join Jeffrey on Sharebird. Sharebird AMA Reference - Amplitude's Head of Product Marketing, Suyog Deshpande on Developing Your Product Marketing Career
2021-02-0433 minThe Product Marketing ExpertsPLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at AirtableConnect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/Join Christy on Sharebird here: https://sharebird.com/profile/christy-roachCheck out careers at Airtable here: https://airtable.com/careersQuestions we cover in this episode: Tell me about your career path to becoming a PMM?Airtable is a really interesting company, you’re product led, and encourage a self-service, bottoms up approach to growth and adoption. Is that right? Tell me more, what does all that mean, how do things work at Airtable? So you lead “self-serve” product marketing at Airtable, what doe...
2021-02-0340 minThrills and Chills: Establishing Product MarketingUnbabel's VP Product Marketing, Sarah DinConnect with Sarah on Linkedin. Join Sarah on Sharebird. Book Recommendation: First 90 Days by Michael D. WatsonUnbabel is hiring! Check out career opportunities here.
2021-01-2833 minThe Product Marketing ExpertsPMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS StartupsConnect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/Join JD on Sharebird here: https://sharebird.com/profile/jd-praterFind JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketingQuestions we cover in this episode:How’d you get into product marketing? So you pretty recently switched jobs? You’re at Amazon now, specifically Amazon Web Services. And you’re in the middle of the on-boarding process. What has your first 90 days looked like?Why was this role a good fit? Did you do anything to prepare for this new...
2021-01-2751 minWomen in Product MarketingGrowing Your Dream PMM Career with Uber's Global Head of Product Marketing, Laura JonesConnect with Laura on LinkedIn.Join Laura on Sharebird.Laura's book recos: Sprint by Jake Knapp or anything written by David & Tom Kelley. What is something you’ve learned lately?Can you tell us about your role, company, and team?Can you tell us about starting out as a Sr. PMM, and getting to where you are today. You also do a lot of startup advising, what’s that like?How are early stage companies different than the bigger companies?Let’s talk about your superpower- design thinking. How does it help you approach product marketing?How do y...
2021-01-2640 minThrills and Chills: Establishing Product MarketingThe Journey Begins: Welcome to the Thrills and Chills PodcastConnect with JD on LinkedIn: https://www.linkedin.com/in/jdprater/Check out Sharebird here: https://sharebird.com/
2021-01-2011 minWomen in Product MarketingStrategic Product Launches with Figma's Director of Marketing, Stephanie ZouConnect with Stephanie on Twitter - @syzou.Join Stephanie on Sharebird. What is something you’ve learned lately? Tell me about your current role, team, company. As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your career? How have you overcome this?Let’s talk about your super-power….Product Launches. You recently shared the story on your AMA with Sharebird about one of the hardest launches for the Figma Community. What made it so challenging?I think something a lot of product marketers struggle in their first laun...
2021-01-1939 minThe Product Marketing ExpertsBuilding Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at HeapFind Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dongHeap is hiring! Check out career opportunities here: https://heap.io/careersQuestions we cover in this episode:Tell me about your career path to becoming a PMM? How is the marketing team structured at Heap? So you’re building out the product marketing team at Heap right now. What does that mean? What did you do first? Did you need to learn about the product/customer/market to figure out how to build...
2021-01-1336 minWomen in Product MarketingEarning a Seat at the Table with Evelyn Watts, Former Head of PMM at ShopifyConnect (don't collect!) with Evelyn on LinkedIn. Join Evelyn on Sharebird. Shop Evelyn's beautiful Jewelry Collection. What’s something you’ve learned lately? Can you tell us about your current role and experience at Shopify? Shopify has been on a rocket-launch path the past few years, would love to hear about how you prioritize what to work onWould love to hear more about Halogen / Saba where you were the 1st product marketer. Can you tell us about your 1st product launch?As a woman in a predominantly male field (tech), what do you think has been differen...
2021-01-1234 minThe Product Marketing ExpertsPricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFitConnect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodarCheck out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/Questions we cover in this episode:Tell me about your career path to becoming a PMM? Should product marketing own pricing? Why? Who are your key partners for pricing development? How’d you approach it when you first started working on it? How do you make sure it’s on track today? What tools or systems do you use? How do you research...
2021-01-0634 minWomen in Product MarketingSupercharge Sales Enablement with Clari's VP Product Marketing, Hila SegalConnect with Hila on LinkedIn.Join Hila on Sharebird. What’s something you’ve learned lately? What is your job title? How can PMMs get closer to their sellers?How can PMMs be more effective at understanding what’s working and what’s not?As a woman in a predominantly male field, what do you think has been different / harder for you in your career? How have you overcome this?Who have been your strongest PMM mentors? How do you find a mentor?What is the one thing that has been most important growing in your career?How do you n...
2021-01-0532 minThe Product Marketing ExpertsMarket Research and Personas with Agustina Sacerdote, Product Marketing Lead at SquareConnect with Agustina on Linkedin here:https://www.linkedin.com/in/agustinasacerdote/Join Agustina on Sharebird here: https://sharebird.com/profile/agustina-sacerdoteQuestions we cover in this episode:Tell me about your career path to becoming a PMM? What are the areas PMMs should be experts in? How do you go about acquiring that info? What does this look like at Square? How do you record and codify that knowledge? How do you think about personas? How is a good one structured? Issues with personas? What teams should use that research and how? What are the top i...
2020-12-2333 minWomen in Product MarketingThe Rise to CMO with New Relic's Chief Marketing Officer, Seema KumarConnect with Seema on Linkedin. Join Seema on Sharebird. Follow Seema on Twitter.Seema's book recommendation: "Mindset" by Carol DweckWhat is something you’ve learned lately? Can you tell us about your role, company, and team?You switched companies and became the CMO of New Relic during COVID - can you tell us about that? How was the interview process, decision making, and team building while most of us are working from home? As a woman in a predominantly male field, what do you think has been different / harder for you in your rise to C...
2020-12-2235 minThe Product Marketing ExpertsCross-Functional Work with Natalie Louie, Senior Director of Product Marketing at ZuoraConnect with Natalie on Linkedin here: https://www.linkedin.com/in/natalielouie/Join Natalie on Sharebird here: https://sharebird.com/profile/natalie-louieQuestions we cover in this episode: Tell me about your career path to becoming a PMM? What does product marketing look like at Zuora - what teams are you key partners? How do you think about goals? Do you have product and marketing goals? How do you work with sales? What are the biggest challenges about being so cross functional? How do you build a strong relationship with fellow directors and leadership?I liked...
2020-12-1635 minWomen in Product MarketingPMM Career Growth with Slack's Head of Product & Solutions Marketing, Katherine KellyConnect with Katherine on Linkedin. Join Katherine on Sharebird. 1. What have you learned lately?2. Can you tell us a little more about your time at Zendesk and your new role at Slack?3. So you are joining Slack at a really interesting time - you’re expecting! How are your on-boarding and setting up your team for success?4. How do you update stakeholders, and the company as a whole, on the recent activities and achievements of product marketing, in a way that you feel comfortable with?5. What have you found most effective in ge...
2020-12-1533 minThe Product Marketing ExpertsLet's Talk Revenue with Robin Pam, Senior Director of Product Marketing at OptimizelyConnect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2Questions we cover in this episode: I’d love to hear about your journey at Optimizely, you’ve been there for over 6 years and have gone from IC to Sr. Director, what's that been like? So like I said in the intro, awesome topic to dive into today - why is, getting closer to revenue, something you’re so passionate about? When you figure it out, when you know how product marketing impacts r...
2020-12-0936 minWomen in Product MarketingScaling Marketing Organizations with Stripe's Marketing Team Lead, Krithika MuthukumarConnect with Krithika on Linkedin here. Join Krithika on Sharebird! Here you can find past AMA's and podcasts she's been featured in.Stripe is hiring! Check out career opportunities here.Can you tell us a little bit about your role at Stripe?Can you take us through your journey to product marketing?How would you recommend finding a mentor? How did you make the transition from product marketing leader to marketing leader? What was the journeyWhat has changed for you in an organizational sense since Covid? Let's talk about your super powers!Talking about multi-products - Ho...
2020-12-0830 minThe Product Marketing ExpertsSolutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New RelicConnect with Jon here: https://www.linkedin.com/in/jonrooney/Join Jon on Sharebird here: https://sharebird.com/profile/jon-rooneyFollow Jon on Twitter: https://twitter.com/rooneythesis?lang=enQuestions covered in this episode:Tell me about your career path to becoming the VP of PMM at new relic? So you own product and solutions marketing? Are those two different teams? If so, what are the goals of each? What are the teams responsible for? Who do they work with? How do they collaborate on something like a product launch? Why did you all t...
2020-12-0237 minWomen in Product MarketingWelcome to Women in Product MarketingConnect with Mary on Linkedin here: https://www.linkedin.com/in/maryshirleysheehan/Check out Sharebird here: https://sharebird.com/Explore free PMM resources here: klue.com/mary
2020-12-0113 minThe Product Marketing ExpertsWorking with Sales with Jeff Beckham, Head of Product & Content Marketing at MixpanelConnect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckhamQuestions we cover in this episode:Tell me about your career path to becoming a PMM? So today we’re going to focus on working with sales and sales enablement. Working with sales can be tough, and for some PMMs it’s the worst part of the job. But you enjoy sales folks?! Why is that? How do you work with sales, at a macro level what is the structure and what are your SLAs w...
2020-11-1831 minThe Product Marketing ExpertsGlobal and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at FacebookConnect with Susan on Linkedin: https://www.linkedin.com/in/susan-j-park-2ab2a58/Join Susan on Sharebird here: https://sharebird.com/profile/susan-j-parkQuestions we cover in this episode: Tell me about your career path to becoming a PMM? How has your job changed since Covid? Did you all have to adjust your Go-to-market? So you’ve been doing the whole remote thing long before 2020. How do you think all this has changed how businesses think about remote? Product marketers have a really cross-functional role. How do you build relationships when you can’t connect in perso...
2020-11-1143 minThe Product Marketing ExpertsDeveloping Your Product Marketing Career with Madeline Ng, Head of Marketing at Google MapsConnect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/Join Madeline on Sharebird here: https://sharebird.com/profile/madeline-ng/activityQuestions we cover in this episode: How much do you miss the MK’s right now? Tell me about your career path to becoming a PMM? What’s product marketing like at Google maps? Big company obviously, but you’re marketing a really important, and visible product used by “millions?” of people everyday.How was your experience at Sloan? What was most valuable for you from that time? What are the skills you see consistent...
2020-11-0432 minThe Product Marketing ExpertsProduct Launches with Daniel J. Murphy, Director of Marketing at PrivyConnect with Daniel on Linkedin: https://www.linkedin.com/in/-danieljmurphy/Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-j-murphyInterested in theThe Product Launch Masterclass? Find out more here: https://www.theproductlaunchmasterclass.com/homeQuestions we covered in this episode: So I think you launched a product this week! Right? How’d it go? So you worked at Drift for a little over two years. You and DG and others built out quite the brand and launch machine. I’d love to hear about that time. What did you guys get right? What did...
2020-10-2841 minThe Product Marketing ExpertsManaging Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at BrazeConnect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannanQuestions we cover in this episode:Tell me about your career path to becoming a product marketer. Can you tell me about some of your lessons learned from your time as a product marketer?I’ve heard Product Marketing described as the glue that holds companies together. What are your thoughts on that?Do product marketers have to be a jack of all trades? How well do you have to understand all the other fun...
2020-10-2143 minThe Product Marketing ExpertsCreating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at IterableCheck out Jeffrey's article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketingConnect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1Questions we cover in this episode:Alright JV, we worked together for 5 years but I don’t think I ever asked you, how and why did you get into product marketing? OK, so let’s say you’re a fast growing tech startup, when is the right time to hire a PMM? What is that person's responsibility? At what point do you bring on a dire...
2020-10-1436 minThe Product Marketing ExpertsProduct Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at StripeConnect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbazQuestions we cover on this episode:1. Tell me about Stripe - Krithika you’ve been there for 7 year, right? What is stripe all about and how are things going?2. So Stripe is not exactly sexy Martech or fancy consumer facing software, how do you describe it?3. How do you simplify technology like that...
2020-10-0733 minThe Product Marketing ExpertsPricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoftConnect with Chris Mills on Linkedin: https://www.linkedin.com/in/chrisamills-sf/Join Chris on Sharebird: https://sharebird.com/profile/chris-millsQuestions we cover on this episode:What does product marketing look like at SalesLoft? How did you make your way to VP there? What happens when you get pricing wrong? And what happens when you get it right? What’s the relationship between product positioning and pricing? Do they influence each other? If so how?What are the questions the business or Product Marketing leadership should be asking? Who should “own” pricing? And what’s the role...
2020-09-3031 minThe Product Marketing ExpertsProduct Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/Join Mary on Sharebird: https://sharebird.com/profile/mary-shirleyQuestions we cover on this episode:Tell me about your career path to becoming a PMM? Basics: Why is a launch valuable in general? Why not just release as it happens? What the launch you’re most proud of in your career and why? What’s the product marketers role in the launch? How do you measure a launch? What’s a good one, what’s a bad one? Real talk: Are launches fun or terrifying...
2020-09-2324 minThe Product Marketing ExpertsProduct Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/Join Mary on Sharebird: https://sharebird.com/profile/mary-shirleyQuestions we cover on this episode:Tell me about your career path to becoming a PMM? Basics: Why is a launch valuable in general? Why not just release as it happens? What the launch you’re most proud of in your career and why? What’s the product marketers role in the launch? How do you measure a launch? What’s a good one, what’s a bad one? Real talk: Are launches fun or terrifying...
2020-09-1634 minThe Product Marketing ExpertsBrand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.orgConnect with Diana Smith on Linkedin: https://www.linkedin.com/in/dianaharlansmith/Join Diana on Sharebird: https://sharebird.com/profile/diana-smithQuestions we cover on this episode:Tell me about your career path to becoming a PMM?So in your role now you’re the Director of Product Marketing and brand. What does that mean?What is good brand marketing? Any examples?What’s your approach to do that at Twilio? Capital B brand, has a lot to do with what your company stands for, and the emotional responses you give people, what does that have...
2020-09-0227 minThe Product Marketing ExpertsBreaking into Product Marketing with Naike Romain, Sr. PMM at FoursquareConnect with Naike Romain on Linkedin and Twitter.Join Naike on Sharebird: https://sharebird.com/profile/naike-romainQuestion we cover in this episode: Let’s start way back, when you were a kid, what did you want to do when you grew up? What did you go to school for, when you were in school did you know you wanted to go into tech? When did product marketing come on your radar? How have past jobs and experiences helped you in product marketing?How did you learn the craft and build your skillset? What sets you apa...
2020-08-2627 minThe Product Marketing ExpertsBrand Strategy with Anthony Kennada, Chief Marketing Officer at FrontConnect with Anthony Kennada on Linkedin: https://www.linkedin.com/in/akennada/Join Anthony on Sharebird: https://sharebird.com/profile/anthony-kennadaQuestions we covered in this episode:Lakers vs Celtics How Anthony got into marketing and his journey to becoming a CMOHow does product marketing fit in at Front? What value does product marketing bring to your org? Why is it so important for an early stage company to invest in brand? Are product and brand marketing connected? What role does the product play into the brand story in your mind? Introducing a new category the r...
2020-08-1941 minThe Product Marketing ExpertsInterviewing for a PMM Role with Abdul Rastagar, Director at TalkDeskInterviews are pretty pressure packed situations. You have a very limited amount of time to make an impression on a small group of people who will decide if you get the job or not. You’re trying to show you know you stuff, impress them, stand out, all while maintaining your cool and showing that you’d be a good future co-worker. Woof right. On top of that, product marketing can mean different things to different people, and the skills you need to show off are broad and nuanced. You can be a really talented product marketer, but just be a...
2020-07-2936 minThe Product Marketing ExpertsWorking with Product with Dan Laufer, Head of Growth & Product Marketing at NextdoorConnect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/Join Dan on Sharebird here: https://sharebird.com/profile/dan-lauferQuestions we covered in this episode:How do you add value to PMs and the product team? How do you build a good relationship with Product? How do you partner with them on the product roadmap? How should customer feedback play a role in roadmap development? At what point should PMMs come into the product development process? What if you disagree on the approach to a feature or tool? Where should PMM report into...
2020-07-2229 minThe Product Marketing ExpertsB2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber EatsMarcus and Mike Polner, Global Head of Product Marketing | Uber Eats, discuss: What's it been like working at Uber Eats through this pandemic? How are B2B and B2C similar, different, and what can B2B learn from B2C? Product led growth, and the consumerization of software. Why do B2B marketers fall into the trap of being overly corporate and dry? Why marketing should be "fun" and why the best marketers take risks. What Mike learned from Nikki Neuburger at Nike. What skills do you need to be a great B2C market...
2020-07-0833 minThe Product Marketing ExpertsMessaging with Kevin Garcia, Director of Product Marketing, SegmentConnect with Kevin Garcia on Linkedin: https://www.linkedin.com/in/kgarcia001/Join him on Sharebird: https://sharebird.com/profile/kevin-garcia
2020-07-0136 minThe Product Marketing ExpertsBuilding a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout SocialConnect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/Join him on Sharebird here: https://sharebird.com/profile/patrick-cuttica
2020-06-2433 minThe Product Marketing ExpertsThe Product Marketing Career Path, with Teresa Haun, Director PMM, ZendeskNavigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. Product Marketing is often different at different companies, the scope is often ambiguous, it’s hard to measure the impact of our work, and you're stuck in the middle of at least two teams. This means we are often overlooked, and underappreciated. So you have to fight for budget and headcount and career progression. I really want to help you figure out how to get a job as a PMM, st...
2020-06-1634 minThe Product Marketing ExpertsWelcome to the Product Marketing ExpertsIn this episode Marcus and Alex introduce you to the show. Who we are, what we're trying to achieve, and what you can expect to learn from The Product Marketing Experts. Next week we'll rollout our first real episode with Teresa Haun, Director of Product Marketing at Zendesk. Don't forget to check out Sharebird here: https://sharebird.com/
2020-06-1209 min