Shows
The Toolkits ShowPublisher-AI deals steam ahead, and how brands are navigating the paid distribution eraIt's been a big week for publisher-AI deals, with Hearst signing a content agreement with OpenAI and Microsoft licensing content from a host of publishers. Plus, Tracy Middleton at Hone Health joins the show to discuss paid distribution. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-10-1132 min
The Toolkits ShowWhy healthcare is a great fit for branded entertainment, and OpenAI's training data is about to be inspectedHealthcare marketers have generally been cautious about how they communicate with audiences. But Havas' chief content officer Lars Bengston says that's changing, as the industry undergoes an evolution of sorts. And, we discuss the New York Times offering audio subscriptions on Spotify and Apple. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-09-2735 min
The Toolkits ShowDoes Google's ad tech harm publishers? Ads come to Amazon Rufus. And The Economist's Espresso is now free for studentsIn this episode: Does Google's ad tech hurt publishers? The Department of Justice's second antitrust suit against Google accuses the company of monopolizing the online advertising market. Amazon's Rufus chatbot -- which marries content, commerce and generative AI -- will now have ads. And The Economist has made Espresso, its short-form daily news app, available for free to university and high school students worldwide to attract younger subscribers. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-09-1124 min
The Toolkits ShowHow publishers can defend their businesses from the threat of AI, and Tim Hortons is staging a theater productionIn this episode: Consultant and former FT exec David Buttle joins the show to discuss how publishers can quantify and manage the risks AI disintermediation could pose to their businesses. And the branded entertainment train shows no signs of slowing down, with Tim Hortons announcing that it's putting on a theater production in Toronto. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-09-0535 min
The Toolkits ShowPublisher misconceptions about involuntary subscriber churn, and Northwell launches an entertainment studioIn this episode: Butter Payments CEO Vijay Menon joins the show to discuss how publishers can grow subscription revenue by mitigating failed payments more effectively. And although Branded entertainment hasn't generally been a popular tactic for health companies, Northwell is about to launch a new entertainment studio. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-08-0133 min
The Toolkits ShowHubspot is pivoting its content for the age of AI, and micropayments get their momentIn this episode: Brand content in the age of AI: Hubspot is pivoting firmly to audience-focused content and deprioritizing SEO-first articles in favor of deeper dives underpinned by reporting and journalism. Kyle Denhoff, who runs audience development at Hubspot, joined this week's episode to talk about the software giant's approach. Micropayments' big moment? Publishers have discussed micropayments for years and a range of vendors have emerged offering various spins on the concept, but few publishers have decided to test them seriously. Publishers' hesitance now appears to be softening, however, as their subscription businesses mature and t...
2024-07-2526 min
The Toolkits ShowNetflix and Amazon are getting into branded entertainmentIn this episode: Netflix and Amazon are both vying for brand marketing dollars. Both streaming platforms are trying to get marketers to fund new original shows on the platform in exchange for product placement and co-marketing. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-07-1820 min
The Toolkits ShowOmnicom joins the agency AI fray, and are publishers really discounting too much?In this episode: Omnicom's ArtbotAI is the latest agency AI move, but questions remain around how these middlemen will use AI effectively for strengthening their client relationships, and we explore recent data around publishers' subscription discounting. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-07-1123 min
The Toolkits ShowThe Apple News opportunity for publishers, and a case for independent content teams within brandsIn this episode: Publishers are increasingly looking at Apple's news aggregation product, Apple News, as a way to reach and engage new audiences. FlatPlan CEO, Kieran Delaney, explains how publishers can leverage the platform to their advantage. Plus: Where content should sit inside companies is becoming a matter of debate. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-06-2632 min
The Toolkits ShowMarketers' love affair with Hollywood, and more people might pay for news than headlines suggestIn this episode: Brands are enamored with Hollywood, with more of them launching studios to create films and documentaries. But what makes this time different? Jae Goodman of Superconnector joins us to explain. Plus, why more consumers might pay for news than recent research suggest. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-06-2132 min
The Toolkits ShowA pivotal year for news publishers, and the end of free rides for brand contentIn this episode: As challenges mount, news publishers are worried about their prospects for 2025 and beyond. Meanwhile, marketers are coming to terms with the fact that they'll have to pay to get their content seen. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-06-0628 min
The Toolkits ShowPublishers debate AI partnerships, and marketers desperately want inIn this episode: Are publishers making 'deals with the devil' when it comes to partnering with OpenAI? Users love AI Overviews, Google says. And marketers want in on the AI training action. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-05-3129 min
The Toolkits ShowHow useful are Google's AI Overviews anyway? And publishers double down on subscriptions as broader challenges mountIn this episode: Google's AI Overviews a week in, publishers double down on subscriptions, and brands express frustration with Apple News. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-05-2423 min
The Toolkits ShowEndgame for web content? Google's AI Overviews rattle the media industryIn this episode: As Google rolls out AI overviews widely in search results pages, publishers and brands wonder what the future holds for referral traffic. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-05-1627 min
The Toolkits ShowAI (Dis)content: OpenAI's licensing deals raise questions for publishers and marketersIn this episode: What OpenAI's content licensing streak means for publishers and marketers, and a new program at LinkedIn helps media companies monetize. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-05-0926 min
The Toolkits ShowWhat a TikTok ban would mean for news publishers, and why Best Buy's deal with CNet makes senseIn this episode: What a TikTok ban would means for news publishers, why Best Buy's deal with CNet makes sense, and why content is now a cornerstone of internal communications. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-04-2628 min
The Toolkits ShowSalesforce+ is seeing success, and news publishers hope for an election subscription boostIn this episode: Salesforce+ is seeing success, news publishers are hoping for an election subscription boost, and why original reporting is table stakes for publishers in an AI world. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-04-1827 min
The Toolkits ShowAn ambitious new publication from Robinhood, and publishers' subscription pullbacks indicate broader challengesIn this episode: Robinhood finally launches its ambitious publishing initiative Sherwood News, why publishers pulling back on subscriptions is a symptom of bigger problems, and print media is having a comeback (again.) Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-04-1124 min
The Toolkits ShowA hedge fund powered by reporters, new subscription laws in the UK, and why brands are hiring the wrong editorial talentIn this episode: Hedge fund Hunterbrook may be the future of brand-owned content, new consumer-friendly subscription laws in the U.K. will force publishers to adapt, and why brands are hiring the wrong editorial talent to lead their newsrooms Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-04-0431 min
The Toolkits ShowAI generates brand safety headaches, news avoidance vs news consumption, and can programmatic ads hurt subscription sales?In this episode: Generative AI is stuck in the experimentation phase for marketers because of concerns about brand safety; New research explores the relationship between news avoidance and actual news consumption, and why Bloomberg Media believes programmatic advertising could hurt subscription sales. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com
2024-03-2925 min
The Toolkits ShowMore publishers license content to AI, marketers are "going direct" again, and election subscription bumpsIn this episode: Publishers are deciding whether to license or sue when it comes to dealing with large AI companies; marketers are attempting to "go direct" to their audiences again; news publishers hope a busy election year will boost subscriber retention; and Starbucks drops its chief marketing officer role. Hosted by Shareen Pathak and Jack Marshall, co-founders of Toolkits.com.
2024-03-2133 min
The Brand Publishing ShowActivision Blizzard's EIC Andrew Nusca on building an independent publication for gamers Morning Brew and Fortune veteran Andrew Nusca is bringing his journalism chops to a gaming giant. The newly installed editor in chief at Activision Blizzard joined the Brand Publishing Show to discuss AI, Substack and more. Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com. For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
2023-06-1343 min
The Brand Publishing ShowLessons from building Asana's brand publishing arm Emily Epstein is bringing journalism practices to software company Asana. In this episode, we discussed connecting marketing KPIs to editorial, how Asana structures its editorial team, and how they are set up for success. Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com. For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
2023-05-3040 min
The Brand Publishing ShowWhy owned media is having a moment AudiencePlus CEO and co-founder Anthony Kennada is out to transform brand publishing with his new technology that promises to help marketers build impactful brand publishing operations. Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com. For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
2023-05-1639 min
The Brand Publishing ShowUsing editorial to build credibility Industry West CMO Ian Leslie joins the podcast to discuss connecting marketing goals with brand publishing, and how editorial independence can be achieved. Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com. For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
2023-04-2536 min
The Brand Publishing ShowRaju Narisetti on McKinsey's brand publishing playbook For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
2023-04-1146 min
The Brand Publishing ShowHow Google is building a brand publication for marketers Natalie Zmuda, global head of content at Google, joins the show to discuss how her team finds stories marketers care about, and how she connects that with broader business goals. For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
2023-03-2838 min
The Brand Publishing ShowCan a brand build a truly independent editorial publication? For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-publishing. Email hello@toolkits.com with any questions or comments.
2023-03-1440 min
The Brand Publishing ShowInside Shopify's editorial strategy Shopify is an active brand publisher -- it creates original articles, guides, resources and even a print magazine, all designed to tell stories of entrepreneurship. In this episode, I spoke with editor-in-chief Courtney Symons about her editorial team structure, operating a lean department during recessionary times, and why Shopify invested in print. Hosted by Shareen Pathak, co-founder and editor-in-chief, Toolkits.com For more insight and analysis for professionals building content and publishing operations within brands, visit Toolkits.com/Brand-Publishing
2023-02-2840 min
The Toolkits ShowSTAT generates 40% of its revenue from subscriptionsSTAT is a digital publication covering biotech, pharma and the life sciences, launched in 2015 by Boston Globe Media. In this episode, chief operating officer Angus Macaulay and I discuss the company's push into high-priced data products, why it opted to build much of its subscription technology in-house, and whether economic instability could present an opportunity for publishers that deliver indispensable content for professional audiences. Hosted by Jack Marshall, co-founder and editor-in-chief, Toolkits.com. For further insight and analysis for professionals building content-based subscription and membership businesses, visit Toolkits.com/Subscription-Publishing. Email hello@toolkits...
2023-02-2146 min
The Toolkits ShowHow The Dispatch reached 35,000 paying subscribers in three yearsThe Dispatch is a subscription publication covering politics, policy and culture from a center-right but non-partisan perspective. In this episode, CEO and editor Steve Hayes discusses why The Dispatch left Substack and moved to Memberful and WordPress, how high-quality differentiated journalism remains the primary driver of its subscriber and audience growth, and why keeping things simple when it comes to pricing and product has proved an effective strategy for the publication so far.
2022-10-2749 min
The Toolkits ShowHow The Juggernaut is building a subscription publication for the South Asian diasporaMy guest this week is Snigdha Sur, founder and CEO of The Juggernaut. Launched in 2019, The Juggernaut is a subscription-first publication covering stories about South Asia and South Asians around the world. Snigdha and I discuss why subscriptions offer the best model for powering the Juggernaut's editorial mission, the opportunity for publishers to place themselves at the center of communities, and why The Juggernaut is building and maintaining much of its subscription technology in-house.
2022-10-1244 min
The Toolkits ShowSubscriptions propelled Defector to $3.8 million in revenue in its second year This week I spoke with Defector's vice president of revenue operations, Jasper Wang, and its head of subscription strategy Sean Kuhn. Defector is a subscription-first sports and culture publication owned and staffed predominantly by former Gawker Media writers. Launched just over two years ago, the site generated $3.8 million in revenue during its second year from a subscriber base that's reached over 38,000 people. Jasper and Sean talked about Defector's second-year growth, why subscriptions will remain its primary revenue focus heading into year three, and why investing in writers and content c...
2022-09-2852 min
The Toolkits ShowSkift's Jason Clampet on building a suite of B2B subscription products This week's guest is Jason Clampet, co-founder and chief product officer at travel industry news publisher Skift. Skift launched ten years ago and began its foray into subscriptions with a research-based product in 2015. Fast-forward seven years and the publisher now offers four distinct subscription products tailored to the needs of different groups of professionals across the travel industry. Subscriptions now make up a third of its revenue alongside events and advertising. Jason and I discussed the opportunity for publishers to serve specific segments of their audiences more deeply by...
2022-09-1543 min
The Toolkits ShowThe Logic's David Skok on funding quality journalism with subscriptionsThe Logic is a publication covering business and technology news in Canada. Launched in 2018 with subscriptions at the core of its business model, it has since grown to a team of 23 people spread across six bureaus. In this episode, The Logic's CEO and editor-in-chief David Skok discusses the power of subscription models for funding high-quality original journalism, how subscriptions can help fuel other revenue streams such as advertising and sponsorships, and how The Logic reaches new readers and converts them into loyal paying subscribers.
2022-09-0849 min
The Toolkits ShowWelcome to the Subscription Publishing ShowThe Subscription Publishing Show explores how publishers and media companies are building successful subscription and membership businesses. Each episode gets in the weeds to uncover the strategies, tactics, best practices and approaches being employed by leading media companies, practitioners and experts. Learn more at Toolkits.com
2022-08-3001 min
The Publisher Podcast by Media VoicesJack Marshall, Co-Founder of Toolkits, on what’s next for subscriptionsOn this week's episode of Media Voices we hear from Jack Marshall, Co-Founder of Toolkits, a business information and consulting company focused on subscription publishing. We talked about his past life as a media reporter at Digiday and the WSJ, what opportunity he and co-founder Shareen Pathak spotted in the market, and what advice he would give to publishers with subscriptions.
In the news roundup we discuss what lessons we learned from listening to 150+ podcasts, ask what the Twitter chaos means for publishers (and Peter's stock), and touch upon the Guardian's evolving newsletter strategy. Music and sound...
2022-05-1639 min
The ChangeupShareen Pathak, Co-Founder of ToolkitsIn this episode, we sit down with Co-Founder of Toolkits, Shareen Pathak and discuss her transition from being a journalist and editor to a business owner, how to build up a good BS radar when interviewing people and how having a friend as a business partner makes even boring tasks seem fun.
2021-11-0850 min
The BlueprintHow Industries are Adapting to the Current Landscape - Shareen Pathak, Managing Director at Digiday MediaThis week's Blueprint episode features Shareen Pathak, Managing Director for Digiday Media. In this episode, Shareen and host Dinesh Boaz discuss the current landscape of the industry and how it's coping with COVID-19, along with challenger brand insights and career advice. Take a listen to the episode here!
2020-04-1026 min
The Modern Retail PodcastModern Retail Podcast: 2020 will bring a DTC shakeout -- and a better understanding of the human cost of growing a brandThis week, it's a look ahead at what 2020 may have in store for retail.Modern Retail reporters Cale Weissman and Anna Hensel join host Shareen Pathak for a roundtable discussion about the beats and developments they know so well, from how Walmart and Target will seek to challenge Amazon to whether venture funding for direct-to-consumer startups will dry up.
2019-12-1930 min
The Modern Retail PodcastMetLife U.S. CMO Hugh Dineen: 'Our customer is dynamic, and so must we be.'MetLife is as opposite to a start-up as any company you can imagine. But that doesn't mean it shouldn't think like one, says the company's U.S. CMO, Hugh Dineen. "How does a 150 year old company stay in the game? It's the same thing in terms of how you think about marketing. Our customer is dynamic, and so must we be."Hugh Dineen joined Shareen Pathak on this week’s episode of Making Marketing to discuss the digital side of best in class marketers, why advertising is overblown, and how enlisting mid-sized influencers ("not the Kardashians") is th...
2019-10-0329 min
The Modern Retail PodcastAtoms founders Sidra Qasim and Waqas Ali: Physical retail makes customers feel like you're adding value to their livesWhen's the last time a shoe company made you feel all warm inside? Atoms is looking to do that. Its two founders moved from Pakistan to the United States to craft shoes with a personal touch, not solely in their customization -- they come in quarter sizes, and you can get slightly different measurements for each foot since "most people have shoe size difference between their left and right foot," co-founder Waqas Ali says -- but in the hand-written notes and other inviting customer engagement methods.Sidra Qasim and Waqas Ali joined Shareen Pathak on this week’s...
2019-09-2625 min
The Modern Retail PodcastThe Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new onesYou'd be hard pressed to find a more beautifully packaged product than The Laundress's detergents. The company, which was acquired by Unilever in January for a reported $100 million, started off as a special-care laundry brand, and now makes a line of detergents and cleaning products.“We've had, since early on, women and men contact us about how we've saved their christening gown that's been in their family, or we saved a quilt of their grandmother's,” said Lindsey Boyd, co-founder of The Laundress, on this week’s episode of Making Marketing.Lindsey joined Shareen Pathak on this w...
2019-09-1229 min
The Modern Retail PodcastHint's Kara Goldin: 'It's not all about Facebook'When Kara Goldin founded Hint in 2005, she was searching for a way to get herself to drink more water. Her solution: adding chopped fruit to pitchers of water, to offer flavor without the sweeteners of traditional flavored beverages. Thus, Hint was born. Now, almost 15 years later, Hint has become one of the largest independent, non-alcoholic drink companies in the U.S., boasting over $100 million in sales each year. The brand sells on Amazon and inside grocery stores, as well as through its own site. It's even launched new lines of products, such as kids' drinks and sunscreen. On this...
2019-08-1537 min
The Modern Retail PodcastAccenture’s Amy Fuller: ‘Talent branding is not just important, it’s central’Amy Fuller, CMO of Accenture, is overseeing an expansive list of functions throughout the company, and she likes it that way. For a company that seems to offer an endless list of services to its clients, this isn’t much of a surprise. Accenture hosts an expansive offering of services, which include everything from strategy, technology, consulting, operations, and with its recent acquisition of ad agency, Droga5, it now boasts a strong creative services offering as well. On this week’s episode of Making Marketing, Shareen Pathak sits down with Fuller to dig deep into why B2B marketing is co...
2019-08-0933 min
The Modern Retail PodcastDaily Harvest's Rachel Drori: There is a cycle of torching cash in the DTC spaceRachel Drori started a company because she was hungry. But once the seeds of Daily Harvest were planted in her head, she dove in, and started trying to build a brand. Now, with a cushion of VC funding, Drori is looking towards the next evolution of her company. According to Drori, some of the funding will be used to build out the brand's content strategy and help them share their story. On this week's episode of Making Marketing, Shareen Pathak sits down with Drori, the brand's founder and CEO, to discuss how she built her business, why she worked...
2019-08-0132 min
The Modern Retail PodcastFoot Locker's Jed Berger: 'The marketing industry is in for an evolution'In the past few years, Foot Locker has been making headlines for its aggressive push to modernize, and according to the company's CMO, Jed Berger, that innovation has pushed their marketing department to start thinking about their customers in a new way. From investing in a handful of consumer startups, to rethinking their retail spaces, to launching their own incubator, the company has been working towards what it will be the next evolution of the retail industry. For Berger, this forward-thinking push means that how the company is marketing itself has to evolve as well. Now, Berger is getting...
2019-07-2531 min
The Modern Retail PodcastQuip's Shane Pittson: Being in physical stores makes us more accessibleElectric toothbrush DTC brand Quip wants to grow up, and it is doing so by going beyond DTC. As is common with many direct-to-consumer brands looking to scale, Quip participated in a pop-up, took to the New York City subways, and recently began selling its products in Target stores (although refills can only be bought directly from their website). Now, following the acquisition of dental insurance brand Afora, Quip is looking to expand its offering into services. Quipcare, which will be rolling out this summer in New York City, has two options that will let customers partake in either...
2019-07-1932 min
The Modern Retail PodcastBuffy's Paul Shaked: There's Facebook-first mentality in the marketing industryWhen sustainable bedding brand Buffy, launched in late 2017, it looked like the archetypical direct-to-consumer company: online presence, purpose-driven marketing and no middlemen. However, that didn't last very long. In one of their earliest rejections of the direct-to-consumer tropes, Buffy did not take any VC capital. Instead, the founders opted for a few angel investments, and bootstrapped the rest of its funding strategy. According to Paul Shaked, Buffy's co-founder and vp of growth, growing has been at the core of Buffy's mission since day one, so shortly after launch they moved into selling third-party on Amazon, and then into physical...
2019-07-1137 min
The Modern Retail PodcastLeesa's David Wolfe: We have to find more efficient channels than FacebookWhen David Wolfe co-founded premium mattress brand, Leesa in 2014, he already had almost two decades of experience in the DTC world. Throughout that time, he says, he's learned to keep an eye firmly planted on technology.In the years since its launch, Leesa has expanded beyond DTC -- it now sells in West Elm, on Amazon and on its own site. Now, Wolfe is focused on finding new, more efficient ways to market the company, going beyond what he calls "traditional" digital marketing channels. On this week's episode of Making Marketing, Shareen Pathak sits down with Wolfe...
2019-06-2737 min
The Modern Retail PodcastAmerican Express's Elizabeth Rutledge: Customer advocacy is the best marketingAt a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. For Rutledge, her motto has always been, 'Customer first,' so it felt natural to try and find a way to incorporate them into their marketing strategy. From customer referral programs to taxi top ads that change based on your neighborhood, she believes that showing your customer that you really understand and want to take care of them is the best way to turn them into authentic brand ambassadors. On this week's episode of Making M...
2019-02-2832 min
The Modern Retail PodcastShiv Singh: When it comes to platforms, marketers have messed upFor Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new book, co-written with psychologist Rohini Luthra. The book, called "Savvy: Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era," is a deep dive into the business of marketing with a decidedly psychological bent. It focuses on disinformation campaigns in the Facebook era, the rise of fake news and what happens when people lose faith in institutions around them. On this week's episode of Making Marketing, Shareen Pathak sits down with Singh...
2019-02-2135 min
The Modern Retail PodcastHims' Andrew Dudum: A DTC shake out is comingOne year old men's healthcare DTC brand is attempting to disrupt healthcare. The company, which is centered around removing the friction from treating common health issues such as erectile disfunction and hair loss, uses a combination of affordable product lines and education in an attempt to get men talking more freely about their health. They're also trying to branch out beyond men: Hims has also launched a female-focused counterpart, appropriately titled Hers, hopes to solve this issue of access to birth control and time spent waiting in line at the pharmacy. The products, paired with the opportunity to have 24...
2019-02-1433 min
The Buyer's JourneyAmazon Advertising Working Directly With Brands, Bypassing Ad Agencies - July 24, 2018Today's Commexis Cast discusses Amazon's advertising working directly with some brands, leaving advertising agencies completely out of the picture. For more, visit our blog: https://goo.gl/wD5ggS
--------------------------------------------
Sources:
Shareen Pathak on Digiday: https://digiday.com/marketing/amazon-advertising-working-directly-brands-now-cutting-ad-agencies/
--------------------------------------------
Follow us on social media for more!
Facebook: https://www.facebook.com/Commexis1/
Instagram: https://instagram.com/commexis1
Twitter: https://twitter.com/Commexis
--------------------------------------------
Shareen Pathak on Digiday has an excellent write-up of the various ways Amazon is working with brands, in particular eCommerce brands, without advertising agency help. Lego in particular has found success with a direct relationship...
2018-07-2409 min
Digiday LiveVML's Lisa Purpura on the increasing scrutiny on agencies from clientsData, platforms, return on investment and every other way in which agencies have justified and strategized marketing spend to clients is facing increased scrutiny. Clients want proof for everything. In this session from the Digiday Media Buying summit, Lisa Purpura, group director of media at VML, talked to Digiday’s Shareen Pathak and discusses lies, damned lies and statistics.
2018-03-2318 min
The Buyer's JourneyFacebook Embraces the Pre-Roll Ad! - Dec. 04, 2017Today's Commexis Cast discusses Facebook's latest testing with pre-roll ads for Facebook Watch, and amazing numbers on the Duopoly's ad growth for 2018. Digiday's Shareen Pathak breaks down Facebook's experiments with pre-roll ads despite the company's prior distaste for the ad type. The goal is to potentially reduce the amount of views lost to mid-roll ads which many publishers are receiving complaints about from watchers.
Alison Weissbrot on AdExchanger dives deep on Google and Facebook's projected ad growth for 2018. The industry is expected to grow, Weissbrot explains, to about $535 billion by the end of this year, and Google and Facebook’s cur...
2017-12-0406 min
The Buyer's JourneyInfluencer Ad Fraud Stats You Won't Believe! - Nov. 03, 2017Today's Commexis Cast discusses the rampant numbers revolving around influencer ad fraud, and Amazon's latest roaming marketing tactic coming to a city near you. Digiday's Shareen Pathak reports reports that "a single days worth of posts with #ad or #sponsored contained 50% or more of fake engagement, " with only about 1/5th of total engagement coming from real people. Check out her break down for even more eye-opening stats. Plus, Andria Cheng follows Amazon's Treasure Truck in her eMarketer article. Is this a mainstay for Amazon, or just the latest marketing tactic? The Cast weighs in.
Today's cast: Len Ward (Commexis President...
2017-11-0308 min
The Buyer's JourneyIs Influencer Marketing As Good as It Seems? - Oct. 13, 2017Today's Commexis Cast discusses a story by Digiday's Shareen Pathak on DSW's use of influencer marketing. Other companies, such as Pinterest, are creating new initiatives to connect influencers and brands, as well. But some studies suggest that influencer marketing is rife with ad fraud potential. Is influencer marketing the next big thing, and will it work for our brand? The Cast weighs in.
Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist).
Join the Commexis team as we add context to these stories for the busy CMO. All the news you need...
2017-10-1309 min