Shows
Content Amplification PodcastChoosing the Right Pricing and Contract Models for Your AgencyHost: Shaun Whynacht
Guest: Marcel Petitpas, CEO of Parakeeto
In this episode of the podcast, Shaun Whynacht sits down with Marcel Petitpas to dive deep into one of the most challenging aspects for agencies: pricing and profitability. They discuss various pricing models, how to structure them, and the importance of aligning pricing with the value delivered to clients.
Episode Highlights:
Introduction to Pricing & Profitability: Shaun and Marcel introduce the topic, emphasizing the importance of structuring pricing models to build a profitable agency that serves...2024-08-0225 min
Content Amplification PodcastBuilding Success Together: The Power of Mastermind GroupsHave you ever wondered how much more you could achieve by leveraging the collective intelligence of like-minded business professionals? In this captivating episode of The Content Amplification Podcast, I, Shaun Whynacht, dive into the transformative power of mastermind groups. Drawing from my own journey of initiating a local mastermind group, I shed light on the concept's potential to significantly amplify business growth and personal development.
Throughout the episode, I explore the nuts and bolts of forming and sustaining a mastermind group, from its structure and meeting frequency to the crucial elements that make it effective. By...2024-03-2827 min
Content Amplification PodcastHow does affiliate marketing work within B2B SaaS?In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights.
Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and...2024-02-1632 min
Content Amplification PodcastFinding Balance and Standing Out: Birthday Reflections on Life, Business, and SuccessHey everyone, Shaun here from The Content Amplification Podcast. In today's special episode, which also happens to be on my birthday, I'm taking a slight detour from our usual content and marketing discussions. Instead, I'm diving into some personal reflections and lessons learned over the past year, both in life and in business, that I believe could be valuable for you, my listeners.
Firstly, I talked about the rapid changes in the business world and how it's perfectly normal to feel a loss of control. With advancements in technology and shifts in human behavior, especially post-COVID, it's...2024-01-1539 min
Content Amplification PodcastUnleashing the Power of Feeling in Business RelationshipsShow Notes:
In this illuminating episode, Shaun Whynacht delves deep into the transformative power of feelings in shaping business relationships. Sharing wisdom gleaned from over two decades in business, Shaun navigates the essence of meaningful interactions and unveils why feelings can be the cornerstone of thriving business connections.
Memory Lane: Shaun encourages listeners to embark on a nostalgic journey back to childhood to unearth feelings associated with cherished memories. He uncovers how tapping into such emotions can unlock a new dimension in business interactions.A Personal Anecdote: Shaun shares a personal banking journey, illustrating how the...2023-10-2420 min
Content Amplification PodcastEpisode 131: Pivoting, Focusing, and Building Relationships for Business SuccessIn episode 131 of the Content Amplification podcast, Shaun reflects on the journey of the podcast and discusses the importance of pivoting and making quick decisions in business. He shares a recent experience of connecting with a local Keap Certified partner and discusses the advantages of working with small business owners. The conversation then shifts to the evolution of content and the challenges faced by small business owners in the world of analytics and data. The host emphasizes the importance of authenticity and building strong relationships for getting referrals. He also shares his thoughts on the pitfalls of offering multiple...2023-09-1421 min
Content Amplification PodcastDemystifying AI: Understanding its Potential Benefits for Business OwnersWhile AI has been around for a while, it has recently gained significant attention in mainstream media and among marketers and business owners. Shaun believes that many people view AI as complicated and unimaginable for business owners, but he emphasizes that AI can be manageable, comparing it to another team member or hired person.Shaun discusses how AI can assist with tasks such as writing copy and improving content, particularly through a main AI terminology called chat GBT. However, it's important to note that the AI's performance relies on the quality of the content it has access...2023-07-2019 min
Content Amplification PodcastLabeling Unveiled: Streamlining Business Challenges with PaladinIDIn this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the labeling industry, emphasizing the need to consider factors like durability, application methods, and color requirements when choosing labels. He recounts a story where his team developed a specialized ink formulation to solve a client's unique labeling problem, highlighting their commitment to finding solutions. Dana also explains the use of labels in warehouse settings...2023-06-2335 min
Content Amplification PodcastShake The Snowglobe & Stand Out In Your ContentWelcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark meaningful discussions in the online world.
Shaun Whynacht, a seasoned content creator, shares his personal experiences and insights on navigating the ever-changing landscape of online platforms. He understands the discomfort that arises when sharing opinions and putting oneself out there, but emphasizes the importance of embracing these challenges to amplify your...2023-06-1227 min
Content Amplification PodcastThe NFT Revolution: Understanding NFTs for Creators Beyond the Speculation MarketIn this episode, we dive into the world of Web3 trends and how businesses can adapt to it by leveraging the power of NFTs. Our guest Patric Chan shares insights on understanding NFTs beyond the speculation market and discovering opportunities as a creator. Most people have the impression that NFT is purely a financial instrument for speculating, but we explore how it is also a technology that can be used as “content”.
As a creator, you’ll learn how to create your own NFTs and monetize your digital content through managing access and building a community around your b...2023-06-021h 46
Content Amplification PodcastThe Human Advantage: Unleashing the Power of Story in BusinessWelcome to this episode of the Content Amplification podcast titled "The Human Advantage: Unleashing the Power of Story in Business,"
In this episode, your host Shaun Whynacht sits down with a special guest, Mark Carpenter, acclaimed author of "Master Storytelling," to delve into the profound impact of storytelling on business success.
In a world where the focus often drifts toward productivity and efficiency, we tend to overlook the significance of human connection and engagement. However, Mark and Shaun firmly believe that the power of storytelling has the potential to bridge this gap and unlock a n...2023-05-191h 06
Content Amplification PodcastEpisode 089 - Building teams that perform. Every. single. timeErika Zeigyte is the founder of Prosana, a consulting and recruitment firm that helps marketing and e-commerce brands find remote team members as well as build foundational systems for their business.
https://theprosana.com/
https://www.linkedin.com/in/erika-zeigyte-7a9446122/2022-06-1042 min
Content Amplification PodcastEpisode 088 - Say Goodbye To Zoom FatigueeWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.
Over the last decade, Melissa has come to believe that happiness should be the foundation of one’s career, not the...2022-06-0347 min
Content Amplification PodcastEpisode 087 - Why outsourced B2B content creation is requiredMark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency.
He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).
Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world and he has been referenced in Entrepreneur, Forbes, Thrive Global and many other publications.2022-05-2748 min
Content Amplification PodcastEpisode 086 - All Stuff SEO To Get You More Free TrafficWhat is SEO and how do you start to understand all the pieces that go along with it. In this episode I speak with Brandon Leibowitz an SEO expert who breaks down what you need to know about SEO.
Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
Get his free masterclass: https://seooptimizers.com/gift/2022-05-2047 min
Content Amplification PodcastEpisode 085 - How Digital Products Can Grow Your Business EasilyIn this episode, I speak with Scott Moran, Co-founder of SamCart. We discuss the proper way to approach digital products in your business and what's holding you back from growing your bottom line without them.
Get a demo of SamCart Here : https://shaunwhynacht.com/recommends/samcart-demo/
Check out CreatorU: https://shaunwhynacht.com/recommends/samcart-creatoru/
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This podcast is sponsored by eWebinar | Designed for customer success and marketing teams, eWebinar delivers the perfect webinar again and again, without you there.
Learn More: https://www.ewebinar.com?via=shaunwhynacht2022-05-131h 05
Content Amplification PodcastEpisode 084 - The Email Learning From A Recent Client LaunchLast week I helped a client set up and launch their virtual event. The results of the email nurture were interesting to me and I want to share them with you in this episode.2022-05-0118 min
Content Amplification PodcastEpisode 083 - My Pet PeevesIn today's episode, there are 3 things that I come up against weekly that are pet peeves.
You may either know of some of these, or you do some of these in your business.2022-04-2218 min
Content Amplification PodcastEpisode 082 - Goodbye Newsletter, Hello AudienceAbout my guest:
Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I’m not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Market...2022-04-1559 min
Content Amplification PodcastEpisode 81 - Your Prospects FootprintsDo you really know what the first footstep your prospects need to make to begin your sales journey?
Many don't and that's where one of the biggest improvements in your business can come from.2022-04-0117 min
Content Amplification PodcastEpisode 080 - Consistency Is KeyConsistency is key to everything you do in life. Buy why don't we do that with our content? We should.
Our guest has taken this to a new level with emails. He sends out an email every single day to his list.
https://www.andrewbryder.com2022-03-251h 07
Content Amplification PodcastEpisode 079 - Money Makes Your Business Go RoundMoney drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success.
Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with simplicity and content.
Take the diagnostic that Wendy speaks about at https://www.totalwealthscore.com2022-03-1859 min
Content Amplification PodcastEpisode 078 - There's No Excuse For Not Understanding What Your Audience WantsThere is not excuse these days for not understanding what your audience wants.
Today's guest is Mike Maynard, founder of NapierB2B.
Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.2022-03-1151 min
Content Amplification PodcastEpisode 077 - NFA Money MindsetDr. Amanda Barrientez - known as "The Money Healer" - is the founder of NFA - No F^%$ing Around - Money, the host of the NFA Money YouTube Channel, the creator of The Money Blocks Profile™, and has been featured on over 100 podcasts.
Dr. Amanda’s 3-step NFA Money Formula™ gives entrepreneurs the roadmap to confidently attract easier money into their business. After going from food stamps to building a 6-figure business fast, she’s been on a quest to teach entrepreneurs how to uplevel their money mindset so they can make easier money wit...2022-03-041h 00
Content Amplification PodcastEpisode 076 - Protect Your AssetsThe world is under attack!!! The Russians are coming. Well, we hope not but it's a realistic concern.
In this episode, I speak about how you can secure your online accounts to minimize your security risk.
I mention
SucuriTwo Factor AuthenticationSSL (Security Certificates)LastPass2022-02-2526 min
Content Amplification PodcastEpisode 075 - Marketing Emails Proven to Increase SalesThese days, there are almost too many tools and ways to market your business. Finding out what actually works to grow your customer base, automate as much as possible, and spend more time doing what you love (in your job or life) is critical.
Kelsey Johnson is the product marketing manager at AWeber, which offers email marketing, landing pages, and automation. Kelsey is a self-proclaimed technology nerd who loves finding easy ways to help businesses sell more with the right marketing.
Grab a free account at:
https://www.aweber.com/2022-02-1855 min
Content Amplification PodcastEpisode 074 - Work Less + Make More with PodcastsKristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, a agency that helps entrepreneurs elevate their visibility + influence as a podcast guest, so they can scale their business without becoming a full time marketer.2022-02-111h 08
Content Amplification PodcastEpisode 073 - Keep It Simple StupidStop overcomplicating the work you do. The more steps you add to your process, the harder it is for your audience to understand.
This causes them to have comprehension burnout.
2022-02-0422 min
Content Amplification PodcastEpisode 072 - How A Mastermind Can Change Your BusinessYou've heard the word mastermind before I'm sure. However, do you really know what that means? What can it do for you personally and professionally and also could it help you generate more to your bottomline.
This episode I have Liz Scully as my guest. She is a mastermind of masterminds and is EXTREMELY passionate on the topic.
If you want to learn more about how to develop your own mastermind, she has set us up with our own page for her program at https://www.rethinkcentral.com/bluecow2022-01-281h 14
Content Amplification PodcastEpisode 071 - It's Time To Express YourselfIn 1989 Madonna released her single "express yourself". Here in 2022, it's time for you to do the same in how you present your message online.
Here is then link to the video I mentioned in the show: https://www.youtube.com/watch?v=d2wrsgEMXro2022-01-2119 min
Content Amplification PodcastEpisode 070 - The Plan To Promote Your ContentYou've created an amazing piece of content, now what? How do you get the most reach out of it?
In this episode, I speak about a video by Ross Simmonds where he shares what you should be doing with your content to promote it.
Get the checklist at https://www.bluecowmarketing.ca/contentchecklist2022-01-1432 min
Content Amplification PodcastEpisode 069 - Quality Is The New King With ContentYou've heard it many times that content is king. While this is true, it's not the only thing that makes it king. Quality content is the ultimate king.
James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.
James and I had a great conversation about this very topic on today's episode.2022-01-0755 min
Content Amplification PodcastEpisode 068 - The 2022 Trends You Need To KnowThis is the last episode of 2021 and next year is right around the corner. In this episode we break down the trends you need to be aware of in 2022.2021-12-3141 min
Content Amplification PodcastEpisode 067 - The Top Free Tools For Your BusinessThis is our Christmas episode, so we each have 5 gifts of the best free tools you can use in your business to help you grow.2021-12-2454 min
Content Amplification PodcastEpisode 066 - Personal Productivity & Time Management ExamplesJust because you are busy doesn't mean you are being productive. This is a common feeling people associate with productivity.
Then it's time management skills. We cover all this in today's episode also a little PC vs Mac banter at the end.
Learn more here: https://www.bluecowmarketing.ca/learn/2021-12-1743 min
Content Amplification PodcastEpisode 065 - How To Develop A Sales ProcessSimply put, a sales process is a series of repeatable task used to move a prospect from a lead to a customer.
We had a great discussion about how you can develop your own sales process and what to include.
More great articles here: https://www.bluecowmarketing.ca/learn/2021-12-1031 min
Content Amplification PodcastEpisode 064 - How To Use Youtube To Increase SalesYoutube has huge potential for brand awareness and effectiveness when it comes to nurturing your audience.
In this episode we discuss the key elements you need to consider when using Youtube to drive sales for you business.
Find more helpful articles at https://bluecowmarketing.ca/learn2021-12-0333 min
Content Amplification PodcastEpisode 063 - How To Use Instagram To Increase SalesYou have an Instagram account and you want to use it to grow your sales? Do you keep posting about a sale? NO.
In this episode, Shaun talks about ways to build interest in your product, service and brand without being a cheesy salesperson on Instagram.2021-11-2622 min
Content Amplification PodcastEpisode 062 - Chatbots vs Live ChatPeople are impatient and they want information immediately If that's an answer to their questions about a product or service, or a tech support request.
The use of Chatbots & Live Chat has been increasingly popular in small business.
This episode we look at these two topics.2021-11-1940 min
Content Amplification PodcastEpisode 061 - How To Sell a Product In The Present DaySelling products both online and in person is different these days. There are many different factors that come into play when someone decides to commit to a purchase.
In this episode, we speak exactly about this topic.2021-11-1238 min
Content Amplification PodcastEpisode 60 - Educate With Your ContentIt's important that you educate your audience with the content they consume. This episode will help make sure you're doing it right!
We discuss the challenges most people face when coming up with content or their marketing.2021-11-0431 min
Content Amplification PodcastEpisode 059 - Overcome The Common Sales ObjectionsIf you've been on a sales call with a prospect for any amount of time, you know that they will have objections.
In this episode, we look at the most common objections and how to overcome them.2021-10-2946 min
Content Amplification PodcastEpisode 058 - Does Printed Marketing Material Still Make Sense?Is print dead? We discuss the pros and cons of using printed material and advertising in your business.2021-10-2245 min
Content Amplification PodcastEpisode 057 - The Art Of Getting Stuff DoneWhat are you waiting for? Get your sh*t together, and get to work.
Do you want to be more productive? Productivity can seem like a really hard thing to achieve. But there are some simple steps that will make it easier for you!
1) Write down your goals and work on them every day, no matter what!
2) Make a schedule and stick to it as much as possible so you know when all of your tasks are due.
3) Reward yourself after accomplishing something big with something small (like tak...2021-10-1550 min
Content Amplification PodcastEpisode 056 - Minimal Viable ProductWhen developing a product whether it be a service, product, or course, you should look at an MVP format. Minimal Viable Product will help you not waste time but allow your customers to shape the direction and need for what you "think" they want.
In this episode, we speak with Adrian Tobey from Groundhogg.io about this very process.2021-10-0840 min
Content Amplification PodcastEpisode 055 - Your Response Time ImpactThe time it takes you to respond to an inquiry to your business could very well be one of the biggest reasons your business is not growing.
In this episode, we talk about the importance of response times.2021-09-2946 min
Content Amplification PodcastEpisode 054 - Cure The Cancer Of Two-Minute TasksA business is infected with the cancer of 2-minute tasks whenever a business owner finds themselves thinking, or saying: “I’ll do that. It’ll only take 2 minutes.”
The topic "Cure the cancer of two-minute tasks" will help business owners minimize the cancer of 2-minute tasks and give their business a fighting chance against it spreading.
Check out Macanta at https://macantacrm.com/
Peter's Book: https://www.amazon.ca/Barefoot-Business-Systems-Attract-Customers/dp/17813325842021-09-241h 01
Content Amplification PodcastEpisode 053 - Use The AIDA Framework In Your BusinessThe AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing.
We talk in-depth about this in this episode.2021-09-171h 03
Content Amplification PodcastEpisode 052 - How To Get & Manage ReviewsYour business can live or die from reviews. So how do you get them? When is the right time to ask? What do you do when you get a negative one?
This episode is all about this very important topic.2021-09-1046 min
Content Amplification PodcastEpisode 051 - When To Fire A ClientLet's face it. Not all clients are a fit for you. Sometimes, it's not until you start working with them that you realize this.
All too often, people wait too long to end that relationship, sometimes never at all.
In this episode, we talk about understanding the red flags and when should you fire your client?2021-09-0338 min
Content Amplification PodcastEpisode 50 - Delegation Is ImportantDelegation is a task that will be helpful in you being able to streamline and scale your business.
In this episode, we talk about this and how you can implement it.2021-08-2738 min
Content Amplification PodcastEpisode 048 - The Mistakes You May Be MakingThere are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business.
In this episode, we talk about those in detail.
To learn more about automating your business go to https://www.bluecowmarketing.ca/automate2021-08-2748 min
Content Amplification PodcastEpisode 049 - Now Is The Time To Plan Your Holiday PromotionsSummer is just about over and it's now time to begin to think about December.
Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress.
In this episode we talk about this very topic.
To automate your business go to: https://www.bluecowmarketing.ca/automate2021-08-2728 min
Content Amplification PodcastEpisode 047 - Other People's Content (OPC)It's OK to use other people's content on your social channels. I know it feels like cheating, but in reality you're just doing what everyone else is doing and the only difference is that you're being honest about it. Do you think any of those big companies are making their own videos? No way! They all buy them from stock footage sites. You can too, and nobody will ever know unless they do a deep dive into your YouTube channel.
In this episode we talk about how to use OPC (Other People's Content) in your social calendar.2021-08-1622 min
Content Amplification PodcastEpisode 046 - How To Stand Out In BusinessYou're not alone. You've been trying to stand out in the business world for years, but you just can't seem to do it (or at least you think you can't)
You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don't even notice you at all. They see other companies with flashy logos and products that wow them as much as a new iPhone every day, so why would they care about yours?
It's time for something different because those days w...2021-08-1330 min
Content Amplification PodcastEpisode 045 - It's All About RiskYou might be thinking, "oh I'm not really the type of person to take risks." But let me tell you something, if you are an entrepreneur then you have taken a risk. It's time for us all to stop being afraid and start taking risks because that is what will make us grow in business.
It's hard to believe but there was once a time when people were too scared to try new things and this fearfulness led them into poverty. Nowadays, we can't afford that anymore so it's up to each one of us as individuals t...2021-08-0739 min
Content Amplification PodcastEpisode 044 - The Importance Of FollowupFollow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business.
In this episode, we talk about how you should focus on follow up with your clients and prospects.
https://www.bluecowmarketing.ca/automate/2021-07-2825 min
Content Amplification PodcastEpisode 043 - Disorganization Will Kill YouDo you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects?
This disorganization is killing your productivity and your bottom line.2021-07-2830 min
Content Amplification PodcastEpisode 042 - What To Invest In MarketingAre you struggling with what to invest in your marketing. How much money should you spend? What's the time commitment?
These are all very much great questions that are answered in this episode.2021-07-0948 min
Content Amplification PodcastSpecial Edition - Stop Ignoring Your Social MediaWe see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return.
This is a BIG MISTAKE. You NEED to have a social presence.
Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding2021-07-0244 min
Content Amplification PodcastEpisode 040 - Ways To Scale Your Small BusinessScaling your small business doesn't have to be hard, it just needs to be smart.
In this episode, Jody and Shaun speak about the important factors that play into scaling your business.2021-07-0242 min
Content Amplification PodcastEpisode 039 - The Difficult EpisodeWe all know those difficult clients that we've had in our business. This episode is about the lessons we have learned to make working with clients "less difficult".2021-06-3037 min
Content Amplification PodcastEpisode 038 - Failure EnthusiastsFailure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure?
This episode Jody & Shaun dive into how failure can shape the what you do in your business.
2021-06-1854 min
Content Amplification PodcastEpisode 037 - The faster you move, the more the money groovesAllan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year.
Learn more at: https://Allanmiles.com2021-06-1854 min
Content Amplification PodcastEpisode 036 - Who You Gonna Call?...A Ghostwriter!Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.
https://beyondbook.co/2021-06-1152 min
Content Amplification PodcastEpisode 035 - Don't Fear Automation...It's Here To HelpThere are many tasks you're doing in your business each and every day, week and month that can be automated.
Once automated you will gain back that time to focus on more revenue-generating activities.
Want to talk about getting automation to work for your business?
Go to: https://www.bluecowmarketing.ca/automate2021-06-041h 33
Content Amplification PodcastEpisode 034 - Whynacht Interview the HostWe had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show.
We flipped roles and Shaun was the guest as Jody asked all the questions.
We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years.
(There was also a bald joke in there too - Thanks Jody)2021-05-281h 42
Content Amplification PodcastEpisode 033 - Your Vibe Is Your TribeIn this episode, we speak about your vibe online, your reputation, and how to manage this reputation.
About our Guest:
Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well-known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major...2021-05-2155 min
Content Amplification PodcastEpisode 032 - You Need Youtube In Your BusinessIn this episode, we explore the benefits of using Youtube in your marketing strategy and how it can really help you explore your potential.
We talk about how to get started, what obstacles you're putting in your own way that are preventing you from getting started and growing confidence.
We spoke about InVideo for editing your videos. Check them out at https://bluecow.link/inVideo
2021-05-141h 16
Content Amplification PodcastEpisode 031 - Overcoming Pandemic Challenges With TechnologyWith the 3rd wave of the coronavirus hitting many parts of the world, even in our own back yard. Business owners are yet again feeling the impact of it. We wanted to talk about how to overcome challenges with technology and social media in your business.2021-05-071h 27
Content Amplification PodcastEpisode 030 - The Podcast About Podcasting with David PerezDavid Pérez a Podcast Producer and the host of the Audience Coach podcast, A show that helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses.
David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a thousand episodes.
David currently lives in Colombia, in a city where summer lasts all year round. He’s the dad of two kids and considers himself a lifelong lea...2021-04-291h 01
Content Amplification PodcastEpisode 029 - A Conversation with Haylee KalaniOnce Haylee found out becoming an astronaut involves a LOT of math... that's when she decided to move her love of curiosity & creativity in a different direction and found some missing links along the way...
She found that too many mission-driven entrepreneurs feel frantic, unfocused, stuck, and find it hard to push through new hurdles in their life/business. They often aren't performing at their highest potential and struggle to reach & connect with their ideal community.
That's where her unique set of gifts come in.
Thinking big, solving problems, and getting creatively efficient...2021-03-0156 min
Content Amplification PodcastEpisode 028 - Getting High Paying Clients with Johnson EmmanuelJohnson Emmanuel is the founder of one of the fastest-growing digital marketing agency Havanzer, with clients from around the world.
A company he took from a "one-man squad" to 50 person company.
Africa.com refers to him as the "#1 marketing magician", and his clients ( & industry leaders) refer to him as the ‘marketing genius’.
He is considered the #1 authority when it comes to engineering wildly profitable campaigns, strategies, and systems that attract affluent clients consistently.
Johnson is the marketing expert other well-known marketing experts come to when they need help with their own mark...2021-02-1953 min
Content Amplification PodcastEpisode 027 - Intuition - A Conversation with Sunil GodseIn business you make a lot of decisions, some of them turn out well and some do not. What is it about that Gut Feeling you may have had when you made a decision that didn't turn out positively. This is your intuition.
Sunil Godse is an expert in this topic and is here on the show to help us understand how to trust the signals that will allow us to make the right decisions.
Here is a link to his website: https://www.intuitionology.com/2021-02-0557 min
Content Amplification PodcastEpisode 026 - Copy That!, a conversation with Carmine MastropierroOn this episode, I'm joined with Carmine Mastropierro, a professional copywriter from Toronto Ontario. Carmine has written for Neil Patel, GQ, Forbes, and many more.
We speak about what makes great copy, what you should look for when hiring a copywriter and also some tips along the way.
Carmine can be found at www.carminemastropierro.com2021-02-0242 min
Content Amplification PodcastEpisode 025 - A Conversation with Tina MargarisFormer Elite athlete with a high “play” factor - yup - I will play any sport.... Reinvented three times.... from practicing and teaching Podiatric medicine to high school PE teacher/coach to Health and Wellness Entrepreneur.
Tina has taken her passion for being active and her willingness to not slow down and flip it into a business idea.
https://www.instagram.com/tinamargaris/2021-01-2144 min
Content Amplification PodcastEpisode 024 - A Conversation with Dustin PolyinnovatorHe is an OmniContent creator, and the host of the Polymath PolyCast. Where he interviews multidisciplinary people.
https://polyinnovator.space www.pod.co/polycast2021-01-1351 min
Content Amplification PodcastEpisode 023 - A Conversation with Brenden KumarasamyBrenden is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose driven entrepreneurs on how to master their message and share their ideas with the world.2021-01-0647 min
Content Amplification PodcastEpisode 022 - A Conversation with Gabe PetersonGabe is a real estate investor and two time podcast host at The Real Estate Investing Club and Pursuing Greatness podcasts.
Located in Seattle he shares with us today lessons learned in marketing to get to where his is right now.
Free Offer: Grab an eBook and free Real Estate Investing Bundle at https://www.therealestateinvestingclub.com/real-estate-wealth-book2020-11-2346 min
Content Amplification PodcastEpisode 021 - Teaching An Old Dog New TricksWho ever said you can't teach an old dog new tricks has never met my client.
This episode I'm going to share a story with you about a 60+ year old client of mine who took on the challenge of marketing herself with online video.
Over the last several months I've seen huge transformation in quality and confidence just by following the small incremental steps I speak about in this show.2020-10-2625 min
Content Amplification PodcastEpisode 020 - It's Time To Do Something For YouWhen we get busy in our lives and our business we tend to let the things that make the biggest impact to our development slip.
We don't focus on learning new things every month to expand our minds, to gain new skills or to grow our business.
This is something I started to do and have decided to go back to focusing on.
What are you doing to better yourself?2020-10-0717 min
Content Amplification PodcastEpisode 019 - NO! The Most Powerful Word Your Business NeedsWhen I learned how to say NO to the things I didn't feel excited about in business or the demands I was receiving from potential clients, I was then able to gain the FREEDOM I wanted out of being an entrepreneur.2020-09-1618 min
Content Amplification PodcastEpisode 018 - The Comfort With OnlineThere are many things that are coming out of the Covid Crisis this year, one of them is the comfort and convenience that people are feeling with online ordering.
This is a huge opportunity for you to look at your business differently and reinvent how you operate online.2020-06-2619 min
Content Amplification PodcastEpisode 017 - The Multiple Digital Doors To Your BusinessWhile your homepage is essential and great, it's not always the first impression people have of your website.
What about all the other doors they can come through.
In this episode we explore those and how you should take a look at the first impression you're making.2020-05-1320 min
Content Amplification PodcastEpisode 015 - The Change To How We MeetThe Covid Crisis is causing alot of professionals to rethink how they meet with their clients.
In this episode I want to talk about how that is and what you can do about it.2020-04-1020 min
Content Amplification PodcastEpisode 016 - Have Faith In The MetricsOne of the shortcomings of running facebook ads without fully understanding the metrics is that you can't make informed decisions if you don't know what you're looking at, or don't know where to find that information.2020-04-1021 min
Content Amplification PodcastEpisode 014 - Think about how consumers use your websiteSociety has been conditioned to consume content by scrolling (not clicking) and there are so many website out there that are not making that connection.
You're missing out,2020-03-1321 min
Content Amplification PodcastEpisode 013 - How To Build Trust In Your Conversion FunnelStop driving cold traffic right to your offer and expecting conversions, it's not going to happen.
In this episode, I share a strategy to get better and more reliable offer conversion just by adding a few front layers to your content.2020-02-2720 min
Content Amplification PodcastEpisode 012 - Be ConsistentIf you're always trying to up your game and provide the most you can for clients, outdoing the previous client experience that's great. However, it needs to be consistent.
Consistently trumps anything one off exceptional.2020-02-0320 min
Content Amplification PodcastEpisode 011 - How Addition Can Help Your MarketingThe human brain has a part that becomes activated when it sees something externally that it considers a part of survival or reproduction.
Positioning your products this way can cause your prospects to become more alert to you and help you make more sales.2020-01-3018 min
Content Amplification PodcastEpisode 010 - What Microphone To UseThere are a lot of different microphones you could use when starting out, but not all of them are good for your application.
In this episode, I'll give you a run down on what to think about when getting started.2020-01-2028 min
Content Amplification PodcastEpisode 009 - Youtube Is Your Love ChildYou need Youtube in your business life. The power it can bring to your content strategy is unreal and when you take these tips into consideration you will have a great lead generation tool.2020-01-1433 min
Content Amplification PodcastEpisode 008 - You Don't Need ThemGoing into a call with a prospect with the mindset that you need them in order to survive that month is a bad thing to do.
You need to approach your calls differently in order to success.
This episode I teach you about this important concept shift.2020-01-0819 min
Content Amplification PodcastEpisode 007 - Let's talk about intimacy for a momentThere are 12 stages to intimacy and the way you work with leads to prospect to clients have a very close connection to these 12 stages.
https://www.noblechoices.org/12-stages-of-intimacy/2020-01-0232 min
Content Amplification PodcastEpisode 006 - How A Content Calendar Will Help You In 2020You may have never used a content calendar before in your business? However you've committed to created new and more engaging content with your audience. So I want you to think more strategic and intentional about your content. That means what and when you will release it.2019-12-2328 min
Content Amplification PodcastEpisode 005 - The Mistakes You're Making With Your EmailThe shift in email marketing is real and what you need to focus on to grow your professional business needs to change in order to better leverage email.
It's a secondary (would you like sprinkles on that ice cream) method of communication.
I explain all that in this episode.2019-12-1633 min
Content Amplification PodcastEpisode 004 - What are the different type of content you can leverage?There are many different types of content to leverage in your professional business, but what are they?
This episode I walk you through what I would consider to be the top content modalities you can use.2019-12-0956 min