Shows
The Marketing Corner with Shawn CampbellThe Marketing Corner | Episode: Real Estate, Resetting, and the Drive to Win – with Adely Hunt📍 Hosted by: Shawn Campbell | Co-Host: Adely Hunt📅 Originally aired: April 26, 2025In this episode of *The Marketing Corner*, Shawn is joined by first-time co-host and Tucson realtor Adely Hunt, fresh off her travels to Germany! The conversation starts with schnitzel and sightseeing—but quickly dives deep into mindset, business ownership, personal discipline, and the realities of building a brand in a competitive field.🔥 Topics We Cover:• What a European reset can do for your mental health and creativity• Why Adely jumped into real estate and how mentorship shaped her journey• Challenges and wins as a solopreneur in today’s competitive market• Advice for...
2025-05-0643 minThe Marketing Corner with Shawn Campbell🎙️ The Marketing Corner | Episode 32: 41 Years of Service-Driven Success with Bill NethertonIn this standout episode of The Marketing Corner, host Shawn Campbell sits down with one of Tucson’s most genuine entrepreneurs, Bill Netherton, founder of Professional Bartenders Unlimited and Tucson Desert Oasis Vacation Rentals.From launching a business out of a van in 1984 to managing multiple successful ventures today, Bill shares powerful insights on what really keeps a business thriving—people, passion, and next-level customer service. 💥🔥 What You’ll Learn in This Episode:00:00 – Intro & Energy CheckSean and Bill kick off with some good vibes, positive energ...
2025-04-1246 minThe Marketing Corner with Shawn CampbellOvercoming Adversity, Growing Through Failure, and Building Loyalty in Business | Marketing Corner Ep. 31🎙️ The Marketing Corner - Episode 31 | Guest: David Bradley (Medicare A to Z)📅 Aired: March 29, 2025🎧 Host: Shawn CampbellThis week, Shawn sits down with longtime friend and Medicare expert David Bradley to talk about entrepreneurship, overcoming adversity, staying motivated, and the power of networking. If you're an entrepreneur or small business owner in Tucson, this episode will hit home. 🔥⏱️ Episode Timestamps & Highlights:00:00 – Show intro, basketball banter, and opening energy03:00 – Why today's topic is persistence through adversity05:25 – David’s early business struggles and what he’d tell his 26-year-old self08:40 – The power of “delayed gratific...
2025-04-0844 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Digital Marketing, Customer Service and the Lessons Learned from Your ReviewsIn this week’s powerful episode, your host Shawn Campbell sits down with the incredibly insightful Robert Callesen of eForce Marketing for a no-holds-barred conversation about the core pillars of business growth: digital marketing, customer service, and sales. Whether you're a solopreneur, a small business owner, or a marketing professional looking to sharpen your edge—this episode delivers real talk, real strategies, and real results.👉 Why Digital Marketing Isn’t Optional AnymoreRobert breaks down the current landscape of digital marketing and what it means to build a strategy that’s not only data-driven...
2025-03-2645 minThe Marketing Corner with Shawn Campbell🔥 The Marketing Corner | How Sports & Business Connect + What Investors Look for in Small Businesses w/ David Adams & David Bradley 🔥Welcome back to The Marketing Corner, where we dive deep into entrepreneurship, marketing, and business success! In this high-energy, action-packed episode, I sit down with David Adams, former University of Arizona Wildcat football player who went on to play in the NFL and CFL, along with my co-host, David Bradley, to break down some game-changing insights for business owners. 🏈💼What do the worlds of sports and business have in common? A lot more than you might think! From the mental toughness of an athlete to the strategic mindset of a business owner, we explore the winning principles that t...
2025-03-1346 minThe Marketing Corner with Shawn Campbell🔥 The Marketing Corner: Navigating Non-Profit Challenges & Entrepreneurial Balance with Danny & Sandy McPadden! 🔥Welcome back to another exciting episode of The Marketing Corner! This week, host Shawn Campbell is joined by co-host Danny McPadden, owner of Last Bridge Media, and special guest Sandy McPadden, founder of Little Lotus Rescue Sanctuary. In this episode, we dive deep into the challenges non-profits face, the power of perseverance, and how these two incredible entrepreneurs manage marriage, business, and passion projects in completely different industries.🎤 Inside This Episode:✅ The unique struggles non-profits face and how to navigate them✅ How Sandy built Little Lotus Rescue Sanctuary and the impact they’re making✅ Danny’s ins...
2025-03-0646 minThe Marketing Corner with Shawn CampbellThe Marketing Corner – AI in Marketing & Writing Your Industry-Defining Book with Mo RoussoIn the latest episode of The Marketing Corner, host Shawn Campbell sits down with Mo Rousso, an executive business coach and a powerhouse of entrepreneurial innovation. Together, they dive deep into the ever-evolving world of artificial intelligence (AI) and explore its transformative impact on marketing and business efficiency.AI has rapidly shifted from being a futuristic concept to an essential tool for businesses of all sizes. In this episode, Shawn and Mo break down how AI can optimize marketing strategies, streamline workflows, and help entrepreneurs work smarter, not harder.Some key takeaways from the discussion...
2025-02-2746 min
The Marketing Corner with Shawn CampbellThe Marketing Corner – Leadership & Taking Care of Your Employees w/ Howard Stewart & Jose OliverWelcome to another powerful episode ofThe Marketing Corner! In this episode, hostShawn Campbell is joined by co-hostJose Oliver and special guestHoward Stewart, an esteemed leader with years of experience guiding businesses to success through strong leadership and a people-first approach.Great leadership isn’t just about making the big decisions—it’s about how you treat the people who help bring your vision to life. As a small business owner, your employees are the backbone of your success, and investing in their well-being is one of the smartest decisions you can make.In this conversation, we div...
2025-02-1147 minThe Marketing Corner with Shawn CampbellThe Marketing Corner | Sales & Mindset with Don ZavisWelcome to an inspiring episode of The Marketing Corner! Hosted by Shawn Campbell with co-host JD Delgado, this week’s episode features the incredible Don Zavis, a world-class sales strategist, mentor, and motivational speaker. Don’s expertise has empowered countless entrepreneurs and professionals to achieve extraordinary sales success by mastering the art of mindset.
In this episode, we uncover the powerful connection between a positive mindset and achieving sales excellence. Whether you’re a seasoned business owner or just beginning your sales journey, Don shares actionable strategies and insights that can help transform your approach to sales and dr...
2025-01-3048 minThe Marketing Corner with Shawn Campbell📢 The Marketing Corner | Small Business Hot Topics & Success Strategies 🎙️🔥 Welcome back to The Marketing Corner! In this episode, host Shawn Campbell sits down with two outstanding guests—David Bradley and Gary Noland—to discuss some of the hottest topics in small business today.
Whether you’re an entrepreneur, a solopreneur, or looking to scale your business, this episode is packed with valuable insights, real-world experiences, and actionable strategies.
🚀 What’s Inside This Episode?
📌 Small Business Hot Topics – We break down the latest trends affecting small businesses, from economic shifts to emerging marketing strategies. What’s working in today’s ever-changing business landscape? We’ve got the answers!
2025-01-3048 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Building a Memorable BrandWelcome to the newest episode of The Marketing Corner, your go-to resource for expert marketing advice and actionable business strategies! In this episode, host Shawn Campbell is joined by two exceptional guests: Bill Netherton, owner of Professional Bartenders Unlimited, and Don Ledbetter, a seasoned entrepreneur and marketing expert. Together, they share their unique insights and experiences to help you elevate your business in 2025 and beyond.
Building a Memorable Brand: Bill Netherton shares how Professional Bartenders Unlimited has cultivated a strong, recognizable brand in the Tucson community since 1984. Learn how storytelling, customer service, and a commitment to quality...
2025-01-1646 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Spotlight with Jose Oliver – Mastering Leadership for Small Business SuccessIn this insightful episode of The Marketing Corner,
your host, Shawn Campbell, dives deep into the critical topic of leadership for small business owners. Joining the conversation is the inspiring Jose Oliver, founder of Awaken Minds, LLC, a company dedicated to empowering individuals and businesses to unlock their full potential through transformative leadership and mindset strategies.
Leadership isn’t just about managing teams—it’s about
inspiring, guiding, and creating a vision that motivates others to follow. Jose brings a wealth of knowledge and experience to the table, offering actionable advice for small business owners looking to streng...
2025-01-0846 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: The Importance of Mindfulness in EntrepreneurshipWelcome to The Marketing Corner! In this episode, host Shawn Campbell and co-host Mo Rousso are joined by special guest Scott Gordon to explore the transformative power of mindfulness for entrepreneurs. They delve into how practices like meditation, proper diet, and regular exercise can enhance business success and personal well-being.
The Importance of Mindfulness in Entrepreneurship
Entrepreneurship often involves high stress and constant challenges. Integrating mindfulness into daily routines can help entrepreneurs maintain focus, reduce stress, and make more thoughtful decisions. Mindfulness cultivates a present-moment awareness that enhances clarity...
2024-12-3147 minThe Marketing Corner with Shawn CampbellThe Arizona Bowl Advantage: Small Business Growth and Snoop Dogg's ImpactIn this exciting new episode of The Marketing Corner, host Shawn Campbell and co-host David Bradley are joined by two incredible guests: Jeff Witthoft and Eric Spitzer, for an engaging conversation about one of Southern Arizona's biggest annual events—the Arizona Bowl.
This episode dives into the fascinating history of the Arizona Bowl, exploring how it has grown over the years into a major sporting and community event for Tucson. Our guests share key insights into what makes the Arizona Bowl unique among college football games and how it has cemented itself as a signature experience for lo...
2024-12-1746 min
The Marketing Corner with Shawn CampbellThe Marketing Corner: Personal Safety and Reputation Management with Dawn ArmstrongIn this episode, Shawn Campbell is joined by special guest Dawn Armstrong, founder of ThinkSafe Seminars, to discuss a recent shocking incident involving ex-hockey player Paul Bissonette. Paul was attacked by seven intoxicated golfers at a Scottsdale bar he frequents, highlighting the importance of personal safety and how easily situations can escalate.
Dawn shares her insights on:
How to recognize and avoid dangerous situations
Personal safety tips for business owners, influencers, and regular folks
How small business owners can protect themselves and their reputations from potential threats
The power of situational awareness and conflict management skills
2024-12-1227 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: The Art of Business Networking🎙️ In this week’s episode of The Marketing Corner, host Shawn Campbell, co-host Mark Weiss, and special guest Stacy Fowler dove deep into one of the most critical skills for small business owners: the art of business networking.
Whether you’re a seasoned entrepreneur or just starting out, networking can be the key to unlocking new opportunities, partnerships, and growth. But how do you stand out as a great networker? Shawn, Mark, and Stacy break it down with practical insights and actionable tips.
What You’ll Learn in This Episode:
✅ Why Networking Matters: Discover why...
2024-12-1147 minThe Marketing Corner with Shawn Campbell🎙️ The Marketing Corner: SEO, Digital Marketing, and the Entrepreneurial JourneyIn this week’s episode of The Marketing Corner, host Shawn
Campbell dives deep into the world of digital marketing with special guests Jordan Fernandez and Chris Fill. These two digital marketing powerhouses bring a wealth of knowledge and insights to the table, making this a must-listen for
entrepreneurs and small business owners looking to thrive in today’s competitive online landscape.
🌐 The Power of SEO in 2024
SEO (Search Engine Optimization) isn’t just about keywords anymore—it’s
about understanding user intent, leveraging local search, and creating valuable content that resonates with your audience. Jordan Fernan...
2024-12-0655 minThe Marketing Corner with Shawn CampbellThe Marketing Corner Episode: Mastering the Fundamentals of Video Marketing and EntrepreneurshipIn this week's episode of The Marketing Corner, host Shawn Campbell teams up with co-host Danny McPadden to bring you a value-packed discussion featuring our special guest, Ty Reed.
Danny is a seasoned entrepreneur and video marketing expert, here to share his insights on how businesses of all sizes can leverage the power of video to boost their brand and grow their bottom line.
We start by diving into the fundamentals of video marketing, exploring why video is an essential tool in today’s digital landscape. Ty explains how video content not only increases engagement bu...
2024-11-2946 minThe Marketing Corner with Shawn CampbellAuthenticity in Entrepreneurship: Building a Brand Around Your WhyThe Marketing Corner - Episode Title: "Authenticity in Entrepreneurship: Building a Brand Around Your Why"
Welcome to another engaging episode of The Marketing Corner, where we dive deep into topics that inspire and empower entrepreneurs and small business owners. In this week’s episode, host Shawn Campbell is joined by co-host Candice Eaton and special guest Kristen Glasheen for an honest and thought-provoking discussion about the power of authenticity in entrepreneurship.
In today’s fast-paced, highly competitive world, many entrepreneurs struggle with staying true to themselves while trying to grow their businesses. Shawn, Candice, and Kris...
2024-11-1946 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Strategies for Retaining Customers & Thriving in a Competitive MarketThe Marketing Corner: Strategies for Retaining Customers & Thriving in a Competitive Market
In the latest episode of The Marketing Corner, host Shawn Campbell and co-host David Bradley welcomed a very special guest, Bill Netherton, the owner of Professional Bartenders Unlimited. As a seasoned entrepreneur with deep roots in the Tucson community, Bill has successfully navigated the ever-evolving business landscape, consistently growing his customer base and adapting to industry changes. This episode dives deep into strategies and practical tips for small business owners facing increased competition from larger regional and national companies setting up shop...
2024-11-1148 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Episode 10 w/ Johnny Vasquez
In this exciting episode of The Marketing Corner, host Shawn Campbell dives deep into the secrets of a powerful entrepreneurial mindset alongside special guest Johnny Vasquez and co-host Candice Eaton. Together, the trio explores the essential elements that drive growth, resilience, and long-term success in the entrepreneurial world.
Mindset is at the heart of every successful business, and this episode goes beyond the basics to break down the mental strategies that fuel progress. Shawn, Johnny, and Candice share personal stories, insights, and practical advice that reveal how a growth-oriented mindset can overcome challenges, fuel motivation...
2024-11-0643 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Episode 9 with Edmund MarquezEpisode 9 of The Marketing Corner podcast, hosted by Shawn Campbell, brings together powerhouse entrepreneurs David Bradley and special guest Edmund Marquez for an inspiring and insightful conversation about marketing, overcoming adversities, and the profound impact of mindset on business success. This episode goes beyond traditional business advice, diving into the resilience, creativity, and personal growth needed to thrive in the ever-evolving world of entrepreneurship.
With Shawn’s extensive marketing expertise and David’s insights from Medicare A to Z, the two co-hosts create a dynamic environment where real-world strategies meet personal storytelling. As an expe...
2024-11-0543 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Episode 8 with Jamar JordanIn this episode of The Marketing Corner, we dive into the essentials of a strong financial game plan and effective social media marketing strategies for small business success. Whether you're a solopreneur or a small business owner, having a solid understanding of your financial foundation is critical to long-term success. Host Shawn Campbell breaks down the key steps to creating a financial game plan that helps you manage cash flow, track expenses, and plan for growth.
But financial success isn't just about managing the numbers—it's also about driving brand awareness and engaging your audience, which is wh...
2024-10-2245 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Episode 7 with Manny Teran and David BradleyThe Marketing Corner: Episode 7 with Manny Teran and David Bradley
In this episode of The Marketing Corner, host Shawn Campbell dives into a critical topic for every business owner: how staying updated with trends is essential to keeping your business relevant and competitive. Throughout the episode, Manny breaks down why understanding and adapting to current industry trends is no longer optional—it's a necessity. Shawn opens the episode by discussing the fast-paced nature of modern markets and how businesses must evolve to meet changing consumer expectations. He emphasizes that while trends can sometimes seem overwhelming, not paying at...
2024-10-1544 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: College Athletics, Zach Wilson to the Broncos, and More NFL DraftWelcome to episode 19 of The CS Sports Talk! This week, Shawn and Lily discuss the current state of college athletics in regards to the portal and NIL deals, they also dive into the recent trade between the Jets and Broncos with Zach Wilson, as well as preview more of the NFL Draft!
Pre-Order Shawn's new book NOW for 99 cents! https://amzn.to/4d5jgGb
The intersection of sports and marketing/business is particularly pronounced in the realm of college athletics and the NFL Draft. These arenas showcase how the symbiotic relationship between sports and commerce operates...
2024-04-2231 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: NBA Playoff & NFL Draft Preview, and UFC 300 Recap!Welcome to episode 18 of The CS Sports Talk! Today Shawn and Lily preview the exciting next week in sports, the NBA playoffs start Saturday, and the NFL draft starts next Thursday! They also recap an exciting day of fights last Saturday during UFC 300!
Professional sports leagues like the NFL (National Football League), NBA (National Basketball Association), and UFC (Ultimate Fighting Championship) offer rich insights into the dynamics of business and marketing, serving as prime examples of how sports and commerce intersect in the modern era.
Firstly, these leagues are not just about the games themselves...
2024-04-1823 minThe Marketing Corner with Shawn CampbellThe Marketing Corner with Gordy SiewertOn today's episode of The Marketing Corner, Shawn Campbell and Gordy Siewert dive into the importance of podcasting, many networking tips, and even some of the best Mexican restaurants in Tucson😉
Podcasting has emerged as a powerful tool for businesses to engage with their audience, establish thought leadership, and foster networking opportunities. As the digital landscape evolves, businesses are constantly seeking innovative ways to connect with their target market, and podcasting offers a dynamic platform to achieve these objectives.
One of the primary benefits of podcasting for businesses is its ability to humanize the bra...
2024-04-1527 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Recruiting as a High School Athlete, March Madness, and MLB Opening Day Preview!Welcome to episode 17 of The CS Sports Talk! On today's episode, Shawn and Lily discuss the steps and challenges of the recruiting process for a high school athlete, March Madness games, and a preview of opening day for baseball on Thursday!
The connection between sports and marketing represents a dynamic and synergistic relationship that has evolved significantly over the years. This relationship not only underpins the commercial success of sports teams and athletes but also offers brands a powerful platform to reach and engage with targeted audiences. The intertwining of sports and marketing has...
2024-03-2524 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: March Madness, Justin Fields, and More Free Agency!This week on The CS Sports Talk, Shawn and Lily get into March Madness, Justin Fields trade to the Steelers, more free agency, and U of A! Let us know how far you think Arizona will go in March Madness and what you think of some of these crazy trades in free agency!
The synergy between sports and business, particularly in the realms of marketing and management, is both profound and instructive. Sports, with its inherent competitive nature, teamwork, strategy, and performance metrics, mirrors the business world in many ways. Understanding and applying the...
2024-03-1823 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Let’s Talk NFL Free Agency!On episode 15 of The CS Sports Talk, Shawn & Lily get into the breaking news going on in free agency right now. Free agency in the NFL just opened up, free agency is the period during which players with expiring contracts can freely negotiate and sign with other teams. It's also when teams can officially trade players or draft picks to other teams. This has got to be one of the craziest free agency periods we've seen in a while... do you think your team will capitalize on it?
Sports have become a significant vehicle...
2024-03-1124 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Let’s Talk Caleb Williams, Caitlin Clark, and Russel Wilson!On episode 14, Shawn and Lily dive into the Caleb Williams controversy, Caitlin Clark & Lebron's records, and Russel Wilson's very recent release from the Denver Broncos. Let us know what you think of these topics below!
The synergy between sports and marketing is a dynamic and multifaceted relationship that has evolved significantly over the years. This connection leverages the universal appeal and emotional engagement of sports to create powerful marketing strategies that benefit brands, sports teams, and fans alike. At its core, this relationship is built on the premise that sports offer a unique platform for brands to...
2024-03-0524 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: NBA Court Storming, UofA Basketball, and MLB Uniform ControversyOn episode 13 of The CS Sports Talk Shawn and Lily discuss whether court storming should be banned or not, U of A basketball, and the recent controversy regarding the 2024 MLB uniforms!
The connection between professional sports and business/marketing is both profound and multifaceted, reflecting a symbiotic relationship that has evolved significantly over the years. This connection can be seen in various aspects, including branding, sponsorship, media rights, and fan engagement strategies, among others. Professional sports organizations and athletes serve as powerful marketing tools for businesses, while business investments and marketing strategies help fuel...
2024-02-2623 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Super Bowl Recap with Justus MattoxOn episode 10 of the CS Sports Talk, Shawn and Lily have special guest Justus Mattox on the show to share his insights and help us break down the Chiefs and 49ers Super Bowl on Sunday!
The Super Bowl has evolved into much more than just a championship football game; it has become a cultural phenomenon and an unparalleled marketing spectacle. Marketers eagerly anticipate the Super Bowl each year as it provides a unique platform to showcase their brands to a massive and engaged audience. The game's extensive viewership, reaching over 100 million people in recent years, makes it...
2024-02-1229 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Super Bowl Preview!On episode 9 of the CS Sports Talk, Shawn and Lily preview the Super Bowl! On Sunday, February 11th the Chiefs and 49ers are competing again! Comment below who you think will win and your score predictions!
The world of sports and the realm of business, at first glance, might seem worlds apart. Yet, upon closer examination, they share a surprising number of parallels. The core principles that drive success in sports – teamwork, strategy, persistence, and adaptability – are equally applicable and essential in the business environment. Understanding and leveraging these connections can be a game-changer for...
2024-02-0522 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Championship Round of Playoffs, NBA Defense, and MLB Spring Training PreviewIn episode 8 of The CS Sports Talk, Shawn and Lily discuss the questionable calls made by Dan Campbell in the Lions and 49ers game, the lack of NBA defense, MLB spring training, and more NFL playoffs! Don't forget to let us know what you think about Dan Campbell's calls, Superbowl predictions, and to pick Lily's baseball team for the season!😉
Sports and business, at first glance, might seem like distinct realms, but they share numerous parallels and intersect in many fascinating ways. Both domains demand a blend of strategy, teamwork, and leadership, and the pri...
2024-01-2928 minThe Marketing Corner with Shawn CampbellThe Marketing Corner with Danny McPaddenOn this episode of The Marketing Corner, Shawn and Aaron have special guest Danny McPadden of Last Bridge Media on the podcast! They discuss important components of a marketing video, common mistakes, and many lively stories!
Good video production has become an essential component of effective marketing strategies in the modern digital landscape. This medium's ability to capture and retain audience attention while conveying a message both succinctly and powerfully is unparalleled. This essay will delve into the various reasons why high-quality video production is critically important for several aspects of marketing.First and...
2024-01-2538 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Divisional Round of Playoffs, Arizona’s AD Dave Heeke Parts Ways, & MoreIn episode 7 of the CS Sports Talk, Shawn and Lily discuss more about the NFL playoffs as they're coming closer to the end, and the recent news of U of A's athletic director, Dave Heeke, parts ways. Comment below your favorite sports team of all time, and how you feel about these topics!
Sports and business are two realms often considered distinct, but they share a multitude of similarities and interconnections. The comparison between sports and business is not merely metaphorical; it is rooted in the principles of teamwork, strategy, competition, and the pursuit...
2024-01-2326 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Jedd Fisch Leaves UofA, The Packers Destroy The Cowboys, and More NFL PlayoffsIn episode 6 of the CS Sports Talk, Shawn and Lily discuss the recent news about Coach Fisch leaving Arizona for an opportunity at Washington, and as a result, Brent Brennan from San Jose State takes over. They also talk more NFL playoffs as the first week wrapped up yesterday with some exciting football! Let us know what you think about Coach Fisch and if your playoff predictions have changed after the first week.
The connection between sports and running a business is profound and multifaceted, extending well beyond the superficial similarities of competition and teamwork. Both realms...
2024-01-1629 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: NFL Episode | HC and GM Firings, The Eagles Spiral, and the Playoff Picture.With the end of the NFL regular season yesterday, it's only fitting for episode 5 to be an NFL-only sports talk. Shawn and Lily discuss some Superbowl predictions, the recent firings of a few head coaches and general managers, the Eagles and their downhill spiral, the playoff picture, and more! The connection between sports and business, particularly in the context of leadership, is profound and multifaceted. Both realms demand a set of skills and attributes that are strikingly similar, and the lessons learned in the world of sports often translate seamlessly into business leadership. At the heart of this connection...
2024-01-0823 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: The Dodgers, The Piston's Losing Streak, Jaire's Suspension, and More!
On episode 4 of The CS Sports Talk, Shawn and Lily discuss the Dodgers and their over a billion dollar spend on just two players, the Detroit Pistons record setting, 27 game losing streak, Jaire Alexander's recent suspension, some more UofA footfall, and more!
The intersection of sports and business runs deep, particularly when it comes to the attitude required to excel in both arenas. This connection is more than just metaphorical; it's a reflection of the similar mindsets, disciplines, and strategies that drive success in both fields. For business leaders and entrepreneurs, drawing lessons from the world of...
2023-12-2726 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: The Raiders, Draymond Green, and UofA FootballOn episode 3 of The CS Sports Talk, Lily, Shawn, and Aaron discuss the history made by the Raiders, scoring the most points in franchise history, Draymond Green and his suspension, and the success of the UofA football team. Let us know what your opinions are on these topics and comment below who your favorite athlete of all time!
On episode 3 of The CS Sports Talk, Lily, Shawn, and Aaron discuss the history made by the Raiders, scoring the most points in franchise history, Draymond Green and his suspension, and the success of the UofA football team. Let...
2023-12-1830 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: The Arizona BowlOne of Tucson's biggest sports events of the year is just around the corner, The Arizona Bowl. In this episode, we have two of the leaders of the Blue Blazers, the volunteer arm that helps put together this annual event. Learn more about the Bowl, the events before and after the game, and how much of an economic impact the Bowl has on the Southern Arizona community.
For more information and tickets to the game, visit thearizonabowl.com/shawn
2023-12-1525 minThe Marketing Corner with Shawn CampbellThe Marketing Corner with Ron Arenas: Creating that Company CultureToday on The Marketing Corner, Shawn discusses creating that company culture, networking, and marketing techniques with the one and only Ron Arenas from Picture Rocks Cooling, Heating, and Plumbing.
Creating a positive company culture and hiring the right people are two intertwined aspects of building a successful business. In today's competitive and ever-evolving business landscape, these elements are not merely optional but are essential for long-term growth and sustainability. This article delves into the importance of fostering a good company culture and employing the correct individuals for your business, highlighting how they can positively impact your organization.
2023-12-1422 minThe Marketing Corner with Shawn CampbellThe CS Sports Talk: Shohei Ohtani, Patrick Mahomes Meltdown, and moreWelcome to The CS Sports Talk! You'd be surprised how much sports ties in with business and marketing, it's time to talk about it! Join us every Monday for a new episode discussing the latest sports news. Today, Shawn and Lily discuss Shohei's recent $700 million dollar, 10 year deal with the Dodgers, and Patrick Mahomes meltdown against the Bills.
Sports and business have always shared a symbiotic relationship, with both worlds benefiting from each other's influence. The convergence of sports, business, and marketing has created a dynamic ecosystem that not only generates immense revenue but...
2023-12-1234 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: Marketing Trends, Going 10x, and What Lily Learned...Listen to Shawn, Wyatt, and Lily discuss marketing trends for 2024, what it means to go 10x instead of 2x, and what Lily has learned...
In today's fast-paced digital landscape, staying on top of the latest trends is crucial for business owners, particularly in the realm of digital marketing. The rapid evolution of technology and consumer behavior has transformed the way businesses reach and engage with their target audiences. To remain competitive and successful, entrepreneurs must adapt to these changes and harness the power of emerging trends. Here are some compelling reasons why staying up-to-date with digital marketing...
2023-12-0734 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: The Art of the In-Person SaleAfter Shawn misused the term "don't be a car salesman" on a recent podcast, he invited two of the best in the business, Mark and Fernando to tell us what it really means to be a great face-to-face salesperson.
In the ever-evolving world of sales and marketing, adaptability is not just an advantageous trait—it is a necessity. The fluidity of market trends, the volatility of consumer preferences, and the rapid pace of technological advancement demand a flexible approach to strategies and tactics in sales and marketing.
To begin with, consumer behavior is...
2023-11-0926 minThe Marketing Corner with Shawn CampbellThe Marketing Corner: The Highs and Lows of Marketing and Todays TrendsOn this episode of The Marketing Corner, Shawn, Aaron, and Lily discuss the highs and lows of marketing, what keeps them productive and motivated throughout the day, and more about AI trends!
In the ever-evolving world of marketing, staying current with the latest trends and developments is crucial for success. The marketing landscape is dynamic, influenced by technological advancements, changes in consumer behavior, and evolving market conditions. To maintain a competitive edge and effectively reach target audiences, marketers must adapt to these shifts and continually update their strategies. This article explores the importance of keeping up to date on...
2023-11-0626 minThe Marketing Corner with Shawn CampbellThe Marketing Corner with Candice Eaton: Part 1On this episode, Shawn and Aaron have a special guest, Candice Eaton. Together they discuss photography, branding, and why pets are easier to photograph than people 😉
In today's competitive business landscape, branding has emerged as a critical aspect of success. A strong brand distinguishes your business from the competition, communicates your unique value proposition, and creates a lasting impression on customers.
1. Visual Storytelling: Your brand has a story to tell, and photography is a powerful tool for conveying that narrative. A skilled photographer can translate your brand's essence, values, and personality into compelling images. Whether it...
2023-10-2521 minThe Marketing Corner with Shawn CampbellThe Marketing Corner with Mo Rousso: Part 2
In part 2 of The Marketing Corner with Mo Rousso, Mo and Shawn show us how to find opportunity everywhere, and the importance of different personalities in leadership.
In the dynamic world of business, diversity isn't just a catchphrase. It's an essential ingredient for innovation, adaptability, and overall success. This extends beyond the typical boundaries of ethnicity, gender, or age, diving deep into the realm of personalities. The unique mental and emotional configurations that each individual brings to a team—especially in leadership roles—are paramount in steering a business through both challenges and opportunities. Diverse Personalities Foster Crea...
2023-10-1118 minThe Marketing Corner with Shawn CampbellThe Marketing Corner with Mo Rousso: Part 1
This week on the Marketing Corner, Mo Rousso talks with Shawn Campbell about how to run an effective business and create a healthy team environment while keeping everyone motivated.
In today's dynamic business world, the value of a motivated team operating within a healthy environment is unparalleled. It's a potent combination that drives innovation, sustains growth, and fosters a positive organizational culture. However achieving this blend requires continuous effort, insight, and often, external guidance. This is where the expertise of a business coach can be pivotal. Let's delve into the significance of these aspects and how a...
2023-10-1018 minThe Marketing Corner with Shawn CampbellThe Marketing Corner Podcast | The Ultra Importance of Google ReviewsIn this episode, Wyatt, Aaron, Shawn and Lily discuss the importance of Google Reviews for your business and just how much good and bad reviews can influence your bottom line.
Google Reviews play a pivotal role in shaping the success and reputation of small businesses in today's digital landscape. In an age where online interactions heavily influence consumer decisions, these reviews have emerged as powerful tools that can make or break a business. Here's why Google Reviews are crucial for small businesses:
Trust and Credibility: Positive Google Reviews act as endorsements from...
2023-08-2820 minThe Marketing Corner with Shawn CampbellThe Marketing Corner Podcast | The Importance of Video in Your Marketing Strategy
In this video, Aaron, Wyatt, Shawn, and Lily discuss the importance of video in your online marketing strategy.
In today's fast-paced digital landscape, the power of video cannot be overstated when it comes to enhancing a small business's digital marketing strategy. Video has transformed from a mere entertainment medium to a dynamic tool that holds immense potential for engaging audiences, boosting brand visibility, and driving conversions. For small businesses striving to make a significant impact, integrating video into their digital marketing strategy is not just advantageous but essential.
Firstly, video possesses a unique ability to captivate audiences and convey...
2023-08-2325 minThe Marketing Corner with Shawn CampbellDon't Fall For It: If a Potential Strategic Partner is Promising the World, It's Probably a TrapI had a company reach out to me recently and I could smell the stench from a mile away. Not only would I probably have lost income, my brand could've taken a hit as well. Learn more about the details of what I did to research them and the red flags I found.
Have you had a bad experience with a partnership gone wrong? Email me at shawn@cmgsocialmedia.com or comment where you've found this episode and share with the audience your advice as well!
2021-03-0814 minThe Marketing Corner with Shawn CampbellSpecial Guests: Danny McPadden and Robert Callesen - Talking Digital Marketing!Yes, we have a McPadden, a Callesen, and a Campbell in the same room and on one episode. We squirreled at first, but got on track, talking all things video and digital marketing - and trust me, we give you some HUGE nuggets and insight here. Learn more about Robert and Danny and how Danny, in particular, got his start - you'll be amazed!
This is a must-listen-to episode if you have room for improvement with video, SEO, website design and your overall marketing strategy!
2021-03-0350 minThe Marketing Corner with Shawn CampbellSpecial Guests: The Authors of the New Book, Do No HarmProbably my biggest podcast gig so far as I had the co-authors of the new book, Do No Harm, a manual (if you will) for law enforcement agencies to help guide their officers and staff with a values-based system and guidelines. Additionally, Mark, Ramon and John (who helps with the education of this values-based system) talk about the conception of the book, the history of law enforcement and their hopes to make a major difference in the world we live in today.
And, yes, this book's concepts can also easily be applied to any organization, including your b...
2021-02-2323 minThe Marketing Corner with Shawn Campbell5 Components of Good Facebook Ads & the Temptation of a Leftover Chocolate Chip on My DeskAs an entrepreneur, it's important to know the marketing tools at your disposal and Facebook Ads are often misunderstood or not utilized properly. Here are five components your Facebook Ads need to be effective - and I ponder the thought of eating a leftover chocolate chip on my desk. And, of course, there are a few extra nuggets for you regarding your Facebook Ads.
Are you using Facebook Ads? Or, as importantly, have you used them without any decent results? Then podcast is certainly one you should take in. Afterwards, what questions do you have? Email me at...
2021-02-1618 minThe Marketing Corner with Shawn CampbellFive Reasons Why Entrepreneurs Need to Take Care of Your HealthAs an entrepreneur, you have so many hats to wear and many responsibilities. Unfortunately, a lot of us forget to take care of first things first, that being our health. As an entrepreneur, I find myself a lot more equipped to take care of business when I'm at my healthiest. This video, yes, states the obvious reasons, but also addresses the added benefits for entrepreneurs when our lifestyles and health is addressed and well taken care of. What do you think? Are there some benefits that I overlooked? Place them in the comments or email me at shawn@cmgsocialmedia.com!
2021-02-1114 minThe Marketing Corner with Shawn CampbellHow a Small Business Should Hire the Right Social Media AgencyYou're a small business owner and now you've reached a point where you need to hire a social media agency to help you market your company. Whether it's because you simply don't have the time to do it yourself or you just don't "get it", hiring a social media agency can be a daunting task. From my experience as a social media marketer, and as a fellow small business owner, I've put together this video help you through the process and to realize what questions you should ask and what some of the qualities you should be looking for...
2021-01-2913 minThe Marketing Corner with Shawn CampbellThe 3 Biggest Social Media Mistakes Made by Small Business Owners and SolopreneursYes, I do appreciate the small business owner who actually does something with their social media marketing; however, I do see some bad mistakes that are easily correctable. In this video, I advice small business owners, solopreneurs and entrepreneurs on the three most common and biggest mistakes I see every day. My business is assisting small business owners with their social media and I've been in business for five years this month. A lot of times, it comes down to having the right outlook and just being persistent with your social media. This video will really help the small bu...
2021-01-2711 minThe Marketing Corner with Shawn Campbell3 Ways an Entrepreneur Sabotages SuccessAre you sabotaging your own success? As an entrepreneur, your mindset is everything and, although you may not realize it, you may be sabotaging your own success. This video/podcast covers the three areas in which I believe you may be your biggest obstacle to success as an entrepreneur. Let's face it, entrepreneurship is tough. Why, then, as one do we do this to ourselves? Afterwards, tell me what you think. Was I way off or did you agree with me? Email me at shawn@cmgsocialmedia.com with your questions or comments.
2021-01-2612 minThe Marketing Corner with Shawn CampbellHow NOT to Sell as a Small Business Owner - Insights from a Recent LunchSometimes more is less - and I especially believe that to a point when it comes to your ability to sell as a small business owner. In this video, I had recently had a lunch with a gentleman who, ironically, sells a Sales Course. Furthermore, he was absolutely the worst sales person I had ever met - ever. So, how should you sale in today's environment? Be educational. Listen. Care about your customer. And, above all else, have the 80/20 Rule in mind. I cover all this and a bit more for my fellow small business owners in this video. And...
2021-01-2613 minThe Marketing Corner with Shawn CampbellThe 5 Things Entrepreneurship and Baseball Have in Common - and Lessons for the Small Business OwnerEntrepreneurship and being a small business owner have a lot of things in common with baseball. In this episode, we talk about 5 things small business ownership have in common with America's past time - baseball! If you own or are thinking about starting a small business, then this is a great look and what you're in store for. Baseball is a game that is really a game within many games on the field, just like entrepreneurship can be for many of us. This video talks about many aspects of both and the similarities and, ultimately, lessons we, as entrepreneurs, ca...
2021-01-2516 min
The Marketing Corner with Shawn CampbellSpecial Guest Tricia Beck - Author of New Book, Mentoring Lifts and InspireBe sure to catch this motivating video with myself and Special Guest, Tricia Beck, a new author of the just-released Mentoring Lifts and Inspires: Women Empowering Women. Find out what inspired Tricia to not only write her first book but also do it in only in 5 months! And, oh by the way, the book debuted at #1 in it's category in Amazon just this week!
You can find Tricia's book on Amazon at: https://www.amazon.com/Mentoring-Lifts-Inspires-Women-Empowering-ebook/dp/B08F9X16VY
2020-08-0719 min
The Marketing Corner with Shawn CampbellVideo Basics for Your Social Media MarketingWhen was the last time you did a video for your social media marketing? It's not as complicated as you may think and you really don't have an excuse why you can't do at least one or two a month. Here are a few tips and some motivation to get you going!
2020-08-0609 min
The Marketing Corner with Shawn CampbellThe Biggest Mistake I See on LinkedIn TodayThis of LinkedIn as your opportunity to network with people online at any time. If you were networking in person, would you go in and immediately ask for the sell? No, you wouldn't and you shouldn't do so on LinkedIn either. Here's the biggest mistake I'm seeing and an alternative to this bad tactic.
2020-08-0507 min
The Marketing Corner with Shawn CampbellLet's Talk A Little InstagramThis is a real easy platform to overthink. Trust your gut, be consistent and provide your audience good content - plus a few other ideas for you.
2020-07-3009 min
The Marketing Corner with Shawn CampbellOne of the Biggest Myths of Social Media MarketingThis one is a biggie and one that you need to understand when putting together your social media marketing program.
2020-07-2707 min
The Marketing Corner with Shawn CampbellWhat to Look for When Hiring a Digital MarketerWhat are the qualities that you should be looking for when hiring someone to work on your website, SEO or social media? Here are my two cents.
2020-07-2409 min
The Marketing Corner with Shawn CampbellGrowth Strategy: Are You Planting a Bunch of Trees or Just One?Had an interesting conversation with a client today about growth strategy. What's yours? Are you planting a lot of trees or just one big one?
2020-07-2406 min
The Marketing Corner with Shawn CampbellContinuing Your Education as an EntrepreneurPart of being an entrepreneur is knowing that there's always something new to learn. If you're not learning something new everyday, you're probably not going to be in business for long.
2020-07-2307 min
The Marketing Corner with Shawn CampbellEntrepreneurship: It's All About PerspectiveAre you able to control the uncontrollable? You can if your perspective is right as an entrepreneur.
2020-07-2111 min
The Marketing Corner with Shawn CampbellWhat Was Your Tipping Point? Here Was Mine.As business owners, you probably had a tipping point that pushed you to where you are now.
This was mine.
2020-07-1411 min
The Marketing Corner with Shawn CampbellHow to Kick Your Biggest Competitor's AssI go after my biggest competitor every day and this is how I do it!
2020-07-1111 min
The Marketing Corner with Shawn CampbellCustomer Service: A Lost Art for Way Too Many Small BusinessesDo you and your employees provide consistently good customer service? In my opinion, it's a lost art. Either you're hiring the wrong people or not properly training your employees or, frankly, you're leading by example.
How would you rate your last several customer service experiences?
2020-07-1011 min
The Marketing Corner with Shawn CampbellHow to Know You Have a Good Strategic PartnerStrategic partners can make a huge difference for your business. However, you need to find the right fit for your business so, ultimately, the client receives a great product and/or service.
2020-07-0912 min
The Marketing Corner with Shawn CampbellWhen Things Don't Go As Planned: Welcome to EntrepreneurshipNo matter how much you plan ahead, inevitably things can turn into chaos when you own your own business. Welcome to entrepreneurship.
2020-07-0708 min
The Marketing Corner with Shawn CampbellHow to Scale Your Business As A SolopreneurWorking for yourself has many advantages and many of those advantages can be found if you learn how you can scale your business.
2020-07-0412 min
The Marketing Corner with Shawn CampbellHappy Fourth of July - but what did you get done today?What did you get done today?
Yes, it's a holiday, but it's not a time to take off if you're working for yourself. This is my mindset going into today and what I plan on accomplishing.
2020-07-0406 min
The Marketing Corner with Shawn CampbellWhat Should I Post Each Day on My Facebook Business Page?This is a very common question I get and it's thoroughly addressed in this video with several ideas and why these ideas should be implemented in your day-to-day posts on your Facebook business page.
2020-07-0116 min
The Marketing Corner with Shawn CampbellAre You Taking Fastballs Down the Middle? ⚾We can't afford to take fastballs down the middle in business. Here's how you can make sure you connect on the next fastball as well as be able to hit the curve and, yes, I swear this does all pertain to business, not just baseball.
2020-07-0111 min
The Marketing Corner with Shawn CampbellHow Do You Make the Most Out of Your Saturdays?Saturdays are mandatory for entrepreneurs. Are you making the most out of yours?
2020-06-2911 min
The Marketing Corner with Shawn CampbellDo You Have the Right Mindset About Your Social Media Marketing?I've found that the biggest hesitancy about social media marketing for small business owners stems from having the wrong mindset about it. Here's what your approach about marketing your business on social media should look like.
2020-06-2711 min
The Marketing Corner with Shawn CampbellStarting Your Day with a H.U.G.Here's how I start my day. What's your routine?
2020-06-2613 min
The Marketing Corner with Shawn CampbellWhen Do You Ask for Referrals? Here's When You Should.Many of you will disagree with me on this one, but this is my take on when the right time to ask for a referral is.
2020-06-2610 min
The Marketing Corner with Shawn CampbellSome LinkedIn Basics & IdeasWhen I first started my business, I doubled-down on my LinkedIn efforts and earned some of my first clients. Here are some things I did that are still relevant today.
2020-06-2413 min
The Marketing Corner with Shawn CampbellCreating Your OmnipresenceThere's never been a time like today where you can create your own omnipresence. Here's a little trick on what I do each day - just as you can.
2020-06-2312 min
The Marketing Corner with Shawn CampbellAre You Saying "No" Too Often?One habit I've always had, and I think it's separated me from my competition, is that I don't say "no".
2020-06-2215 minThe Marketing Corner with Shawn CampbellHow Do You Define Marketing?A lot of times, "marketing" is meant to be synonymous with sales or advertising. However, it really encompasses a lot more - and so should your mindset when it comes to the marketing of your business.
2020-06-1910 minThe Marketing Corner with Shawn CampbellWhat's the Best Question by a Potential Client You've Ever Been Asked?I was asked this question the other day and I thought it was genius!
2020-06-1809 minThe Marketing Corner with Shawn CampbellHow Do You Keep Motivated?Staying motivated for a couple days is one thing, but how do you keep that momentum going for months on end? Here are a few things I adjusted this year to stay on track to hit my year's goals.
2020-06-1710 min
The Marketing Corner with Shawn CampbellLead Gen vs. Nurture Gen: What's your preference?Are you swinging for the fences or taking one base at a time. Listening as to why "small ball" may be the way to go for your business today in this episode!
2020-06-1610 minThe Marketing Corner with Shawn CampbellWhat'll Happen If...What'll happen if you're connected with someone who you don't see eye to eye with on recent issues? Whether it's a client or you're a customer, do you have a decision that will you make and does the status of your business play a factor in your decision?
2020-06-1215 minThe Marketing Corner with Shawn CampbellThe Importance of Brand Awareness Campaigns on FacebookHow many impressions does it take now before someone realizes what you do? With our attention spans that of a goldfish these days, you better know this and why brand awareness ads on Facebook are of the utmost importance.
2020-05-1510 minThe Marketing Corner with Shawn CampbellThoughts on The Last DanceHave you seen any of this docu-series on ESPN? What are some of your biggest takeaways? Here are a couple of mine.
2020-05-1113 minThe Marketing Corner with Shawn CampbellNot All Advice from the "Experts" Should be ConsideredAfter participating in a webinar last week, a client of mine received some questionable advice. Here's what I have to say about it and why this company should get to familiarize themselves with some of the fundamentals of marketing.
2020-05-0810 minThe Marketing Corner with Shawn CampbellSome Basics for Your Facebook MarketingOkay, so I gave in and provided some basic Facebook marketing tips ...and one of my lil' secrets. 🙄
2020-05-0109 minThe Marketing Corner with Shawn CampbellHave You Accepted The Challenge?There are two things you could have been doing this past month. Have you grown or have you given up?
2020-04-2909 minThe Marketing Corner with Shawn CampbellFacebook Ads assistance offered at no rate!Fellow small business owners, I'm offering a free consultation, with no gimmicks or hooks, to help you with your Facebook Ads. We're all going through the struggle now, the is my way to give back and try to help out our community get through these times. Email me at shawn@cmgsocislmedia.com to set up a time for a consultation.
2020-03-1823 min
The Marketing Corner with Shawn CampbellOur Very First Guest of The Shawn Campbell Show - Entrepreneur Brenda BacaI've know Brenda Baca for about 18 months and I don't know anyone who has the foresight and ability to prepare her business for what's on the horizon as well as she does. Brenda shares her story with us and offers a bit of advice on entrepreneurship and a preview of her next business venture ready to make its debut in 2020!
2019-11-2125 minThe Marketing Corner with Shawn CampbellThe Shawn Campbell Show: Trailer EpisodeHere's what The Shawn Campbell Show is all about and what you can expect from future episodes. If you're an entrepreneur or someone aspiring to start your own business, this is the podcast for you!
2019-11-1216 min