Shows
DCA Commerce CodeEpisode 186C: Intelligent Shopping Agents: What Do They Mean for Loyalty, Marketing, Google, Amazon and the Future?EPISODE 186C:This is the third installment in our three-part series on intelligent shopping agents - an extended conversation with Shawn Conahan, Chief Revenue Officer at Wildfire Systems. In the first episode, Shawn laid out what ISAs are, and in the second episode we talked about how ISAs will affect payments, consumers and merchants. At the end of that episode, Dan had just asked Shawn how they would affect loyalty programs - and since Wildfire Systems is a key player in the loyalty market, Shawn’s answer won’t disappoint you - he’s thought about this a lot...2025-06-1929 minDCA Commerce CodeEpisode 186B: Intelligent Shopping Agents: What Do They Mean for Payments, Consumers and Merchants?EPISODE 186B:This is the second installment in our three-part series on intelligent shopping agents - an extended conversation with Shawn Conahan, Chief Revenue Officer at Wildfire Systems. In Monday’s episode, Shawn laid out what ISAs are, and when we concluded Dan had just asked him how shopping (search, selection, and payment) fully integrated into AI platforms like Perplexity or Chat GPT would affect the payments industry. Let’s pick up the conversation where we left off. Shawn - what does this all mean for the payments industry?2025-06-1826 minDCA Commerce CodeEpisode 186A: Intelligent Shopping Agents Attack! What Are They, and What Are They Doing?EPISODE 186AThis week on Commerce Code, we have a first-of-its kind, three-episode Commerce Code Deep Dive on AI Shopping Agents. For all three episodes, we speak with Shawn Conahan, Chief Revenue Officer at Wildfire Systems. Wildfire provides white-label shopping rewards and cashback platforms to companies like Microsoft, Visa, Citi, and RBC. By the end of this first episode, you will see how huge the implications are of AI shopping agents - and you will probably be out playing with them if you haven’t already. Wednesday’s episode will unpack what AI Shop...2025-06-1619 minDCA Commerce CodeEpisode 172: The Evolution of FI LoyaltyThis week on Commerce Code, we speak with Avery Miller from RBC and Shawn Conahan from Wildfire Systems about the evolution of FI loyalty and rewards programs. Avery is VP of Avion Rewards Shopping and Digital Product at RBC. RBC is one of the world's leading FIs, headquartered in Toronto; they serve 17 million clients in Canada, the U.S. and 27 other countries. Shawn is the Chief Revenue Officer at Wildfire Systems, which provides white-label shopping rewards and cashback platforms to leading companies like Microsoft, Visa, Citi - and of course RBC. We are talking about:2024-03-0535 min
C-Suite Sales & Marketing PerspectivesThe CRO of the Year & CMO Talk Growth & AlignmentThe alignment between marketing and sales is a perennial challenge for B2B companies. However, Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) have shown that overcoming this challenge and creating a successful partnership is possible. They have built a high-performing team committed to their client partners' success by fostering trust, collaboration, co-ownership, and a shared vision."We have a culture of freedom and responsibility. Not every company has that, but we tell our entire team on a periodic basis, remember that you have the freedom to do whatever it is that you want within...2023-10-1646 min