Shows
Digital HospitalityWhy You Should Go To ConferencesShawn Walchef explains why leaving your business to attend trade shows and conferences is one of the most overlooked growth strategies in hospitality. Drawing from seventeen years of experience, he shares how showing up in person leads to stronger relationships, better content, faster learning, and real business opportunities. From B2B networking and proximity to industry leaders to securing six-figure brand deals simply by being in the room, Walchef reframes conferences as leverage rather than expenses. Growth accelerates when operators step away from daily operations, invest in learning, and put themselves in environments where decisions, partnerships, and momentum are already...
2025-12-2507 minDigital HospitalityRising Tides Live: Holiday HospitalityIn this session of Rising Tides Live, hosted by Shawn Walchef, the community reflected on the wins, lessons, and momentum that defined 2025 while looking ahead to what comes next. Operators, creators, technologists, and founders shared stories about growth, resilience, and the power of simply showing up, especially during busy and uncertain seasons. From building new ventures and giving back to local communities to embracing content, connection, and consistency, a clear theme emerged: progress is created through participation. When people share real experiences, support one another, and commit to steady action, a rising tide truly lifts all ships.Interview...
2025-12-2356 minDigital HospitalityWatch This Before You Name Your RestaurantNaming a restaurant feels personal, but it is one of the most strategic decisions an operator will ever make. In this episode, Shawn Walchef walks through the five names behind what is now Cali Barbecue, sharing the lessons learned from each iteration. From overly descriptive titles to names that created confusion, Walchef explains how memorability, clarity, and consistency ultimately won.Interview Takeaways:
Make It Easy to Remember – A restaurant name only works if customers can say it, spell it, and share it without effort. The simpler the name, the faster it travels through word of mouth, advertising, an...
2025-12-1806 minDigital HospitalityPersistence in Business: Our Media Company Took 5 Years To Make Profits! Why Didn’t We Quit?Shawn Walchef spent five years building a media company that made zero dollars while running a restaurant business at the same time. Quitting would have been reasonable. He did not. This story breaks down why consistency, repetition, and belief mattered more than early results. From recording podcasts above a butcher shop to publishing one hundred episodes with almost no audience, Walchef explains how skills, trust, and relationships compound quietly.Interview Takeaways:
Start Before There Is Proof – The hardest phase is the invisible one. Publishing for years with no revenue, no audience, and no validation builds the skills, di...
2025-12-1507 minDigital HospitalityRising Tides Live: 2025 Successes And Challenges + Goals For 2026In this session of Rising Tides Live, hosted by Shawn Walchef and Troy Hooper, the community looked back at the wins, lessons, and momentum that shaped 2025 while setting intentions for the year ahead. Operators, creators, technologists, and founders reflected on what it means to grow through consistency, vulnerability, and showing up even when life and business feel chaotic. From launching new ventures to giving back locally, from shifting travel schedules to embracing content creation, each story highlighted a shared theme: progress comes from participation. When people lean into connection, share real experiences, and commit to steady action, the tide rises...
2025-12-101h 07Digital HospitalityHow To Get Celebrities On Your Podcasthas spent years building two things at the same time: a restaurant business and a media brand strong enough to attract the people most podcasters only dream about. Today, his guest list includes Shaquille O’Neal, Dana White, John Taffer and Chef Robert Irvine. None of it came from luck. It came from consistency, community, and the willingness to publish long before anyone was watching.
Shawn Walchef has learned that getting celebrities onto your podcast has nothing to do with luck and everything to do with consistency, community, and proving you can show up long enough to matter. In this epi...
2025-12-0310 minDigital HospitalityRising Tides Live: Thanksgiving HospitalityIn this session of Rising Tides Live, hosted by Shawn Walchef, the community turned Thanksgiving into a deeper conversation about what hospitality really looks like beyond the meal. Members reflected on honoring family traditions, creating space for overlooked voices at the table, preparing teams for the chaos of holiday service, and carrying gratitude through health scares, career pivots, and personal reinvention. Stories ranged from family moments to behind the scenes glimpses of restaurant life, even touching on the unexpected chaos of holiday mishaps. The theme was simple: Thanksgiving hospitality is about presence, inclusion, and showing up for one another in m...
2025-12-021h 03Digital HospitalityInside the Lessons Shawn Walchef Learned at Toast HQShawn Walchef shares the biggest lessons he has learned serving on the Toast Customer Advisory Board. From seeing how deeply Toast invests in customer success to understanding the power of real feedback loops, Walchef explains why every operator benefits from joining a larger community. He also reflects on how peers, storytelling, and brand advocacy helped shape his restaurant and media business. For Walchef, progress accelerates when operators learn together and choose to get involved.Interview Takeaways:
Customer Success Starts with Listening – Toast’s advisory board shows how real operators shape better products. Bringing users into the room crea...
2025-11-2807 minDigital HospitalityRising Tides Live – Solving the ‘Last Mile’ Problem in Restaurant TechJason E. Brooks steps in this week for Shawn Walchef as he leads a deep conversation about one of the most overlooked challenges in hospitality tech: the last mile. A keynote speaker, longtime operator, and industry veteran, Jason breaks down why tools that look perfect in a demo often struggle once they hit the chaos of real operations. He explores the gap between idea and execution, the friction points that derail adoption, and the misunderstandings that operators and tech builders often have about each other.Interview Takeaways:
The Last Mile Determines Success – Most tech looks perfect in a...
2025-11-2550 minDigital Hospitality10X Your Media Output Immediately! 3 Time Saving Steps for Business OwnersShawn Walchef explains some core concepts that will allow you to 10X Your Media Output Right Now! Shawn Walchef is the owner of Cali BBQ Media and a leading voice in the restaurant and hospitality industry. He’s built a successful BBQ brand by embracing "Digital Hospitality"—helping restaurant owners think like media companies to stay relevant in the modern age. As the host of the Restaurant Influencers podcast, Shawn interviews top industry leaders, sharing insights on branding, technology, and the future of hospitality. He speaks at major events like the National Restaurant Association Show and International Pizza Expo, teaching busi...
2025-11-2008 minDigital HospitalityRising Tides Live: Stepping Outside Of Your Comfort ZoneIn this session of Rising Tides Live, hosted by Shawn Walchef, , the conversation focused on stepping out of your comfort zone and why growth only happens when you do. From live reports at RFDC in Las Vegas to community members sharing their own real-world stories, the group explored how discomfort fuels learning, leadership, and momentum. Operators talked about walking hallways to shake hands with industry titans, advisors opened up about reinventing careers through new technology, and creators shared the challenge of showing up even when life gets messy. The message was simple: being uncomfortable is unavoidable, but it is also th...
2025-11-1839 minDigital HospitalityThe Michael Jordan Rule for Discipline with David MeltzerIn this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef explores how motivation, inspiration, and consistency shape lasting success. From Meltzer’s “Stage Theory” and his advice to “be the show, not the commercial,” to lessons on discipline, accessibility, and the power of storytelling, this episode blends wisdom with real-world examples. Meltzer shares why he wakes up at 4 a.m., how he stays inspired, and what he calls the “Middle Reliever Mindset,” reminding us that greatness comes from showing up, serving others, and staying true to the mission that drives you.Int...
2025-11-1319 minDigital HospitalityRising Tides Live: Treat Your Content Like ExperimentsIn this session of Rising Tides Live, hosted by Shawn Walchef and Elizabeth Doss, the conversation focused on treating content like experiments rather than finished products. The group explored how play, creativity, and imperfection lead to growth both personally and professionally. By removing the pressure to be perfect, creators and operators can rediscover the fun in storytelling, build consistency, and learn through trial and error. From sharing early drafts to posting “C- content,” the message was clear: experimentation sparks progress. Great ideas rarely arrive polished, so start messy, stay curious, and keep playing until the magic shows up.Inte...
2025-11-1157 minDigital HospitalityMaaS Media as a Service The HOT New Business ModelShawn Walchef, founder of Cali BBQ Media, is redefining how businesses grow through storytelling with a model he calls Media as a Service (MaaS). Inspired by SaaS, MaaS helps creators and companies build recurring revenue through long-term content partnerships instead of one-off deals. Walchef’s approach centers on human-to-human storytelling, consistent media systems, and the courage to start before it’s perfect. By producing authentic content that highlights real people, brands build trust and community. His message to creators and operators alike is simple: the cost of inaction is far greater than the cost of starting. Every business needs a medi...
2025-11-0600 minDigital HospitalityRising Tides Live: 2026 Starts Now! Stop Waiting For The Circle BackIn this session of Rising Tides Live, hosted by Shawn Walchef, the conversation centered on closing the year strong, not circling back. The group discussed how operators, creators, and partners can stay proactive during the final stretch of the year by showing up, sharing stories, and planning ahead for 2026. Themes of accountability, consistency, and generosity guided the discussion as participants explored how personal presence builds professional momentum, how content connects communities, and why “finishing strong” begins with planning early. The takeaway was clear: stop waiting for next year. Start now, keep showing up, and create the conversations you want to have.
2025-11-0455 minDigital HospitalityRising Tides Live: All About Your Business DistributionIn this session of Rising Tides Live, hosted by Shawn Walchef, the conversation centered on distribution, what it is, why it matters, and how operators and creators can use it to grow. The group defined distribution as the art and system of getting what you make seen, shared, and monetized across owned, earned, paid, and partner channels. Examples ranged from marketplace integrations that drive steady signups, to GIF search as a global discovery engine, to corporate dining networks that route real demand. Tactics included clarifying your narrative, tagging collaborators, prepping guests to cross post, and creating content people want to s...
2025-10-281h 01Digital HospitalityHow To Grow Your Business on LinkedInShawn Walchef built Cali BBQ into a national brand by doing something most restaurant owners ignore: posting on LinkedIn. What started as simple videos about technology and teamwork turned into multi-million-dollar partnerships with Toast, Amazon, and Google. In this Digital Hospitality episode, Walchef breaks down how storytelling on LinkedIn drives real business growth. From building a professional profile to creating community through Rising Tides Live, he shares why showing up online is just as important as showing up in your restaurant. Learn how consistency, curiosity, and connection can turn your next post into your next big opportunity.Interview...
2025-10-2713 minDigital HospitalityMenu Engineering 101: How to Turn Your Menu into a Profit MapShawn Walchef , founder of Cali BBQ and Cali BBQ Media, breaks down the art and science of menu engineering. From high-margin “golden items” to digital modifiers that drive ticket growth, he explains how smart design can turn any menu into a profit map. Walchef shares how Cali BBQ uses platforms like Toast, RestaurantOwner.com, and US Foods to simplify decisions, increase perceived value, and improve the guest experience. The lesson is simple: menu engineering isn’t about serving more items, it’s about understanding which ones truly build your brand and your bottom line.Interview Takeaways:
Your Menu Is...
2025-10-2312 minDigital HospitalityRising Tides Live – Long Term Brand Management…Avoiding the Cracker BarrelChris Tripoli, Speaker, Author, Educator, and Hospitality Specialist, fills in this week for Shawn Walchef to explore the art of long-term brand management and how restaurants can avoid becoming the next Cracker Barrel. Drawing from decades of restaurant experience, Chris breaks down the difference between a rebrand and a refresh, why guest perception is the true definition of brand reality, and how operators can balance evolution with authenticity. He shares a simple framework built on research, engagement, and consistency to help brands grow without losing their core. It’s an insightful session on staying relevant, avoiding complacency, and building brands th...
2025-10-211h 04Digital HospitalityRising Tides Live: The Power Of PartnershipsIn this session of Rising Tides Live, hosted by Shawn Walchef, the conversation focused on the power and value of partnerships, exploring what makes collaboration work, why so many fail, and how to build relationships that last. The group agreed that true partnerships thrive when both sides take time to build trust, communicate clearly, and define expectations early on. Strong relationships develop through shared values, clear boundaries, and mutual respect, becoming transformative rather than transactional. Success depends on alignment, with clarity on goals, timelines, and communication styles helping to prevent misunderstandings and wasted effort. Sometimes saying “no” early is the most...
2025-10-1444 minDigital HospitalityRising Tides Live: YouTube CollaborationsProducers Mike Bisceglia and Cam Hardy, from Cali BBQ Media and filling in for host Shawn Walchef, break down how YouTube collaborations are changing the game for creators and brands. They explain how the new feature lets videos appear across multiple channels, why collaboration is still the fastest path to growth, and how aligning with the right audiences drives lasting impact. The discussion dives into the balance between Shorts and long-form strategy, adapting to constant algorithm shifts, and staying authentic through automation and AI. It’s a practical, forward-looking conversation about connection, creativity, and building smarter together on YouTube.
2025-10-081h 06Digital HospitalityHow to Inspire Any Audience in MinutesWhat makes a keynote unforgettable? In this episode of Digital Hospitality, Shawn Walchef sits down with his media mentor, David Meltzer, as he prepares to headline the Restaurant Transformation Festival in San Diego. Meltzer shares how he turned his worst keynote into a lifelong lesson, why stories change beliefs more than slides ever will, and the power of repeating your greatest hits on stage. From using warm-up videos to staying perfectly on time, his playbook blends discipline with authenticity. Whether you’re leading a restaurant team or stepping onto a conference stage, Meltzer’s insights will help you connect deeper and...
2025-10-0322 minDigital HospitalityRising Tides Live: The Production MachineProducers Mike Bisceglia and Kyle Pfluger, from Cali BBQ and filling in for host Shawn Walchef, break down how Cali BBQ Media turns ideas into a repeatable production engine. They dig into the balance of art and science in content, why team buy-in matters, and how the right mix of generalists and specialists keeps work moving. The room swaps practical systems too, including Notion for tracking, shared Slack channels with clients, and tools like Descript. Community guests add frameworks like “five senses” content mining, a “cake pop” clip strategy, and the Lindy effect to stay consistent. It’s a candid, tactical l...
2025-10-011h 01Digital HospitalityRising Tides Live: DelegationIn this session of Rising Tides Live, hosted by Shawn Walchef, the focus was on delegation—why it’s so difficult, how to improve, and what leadership looks like when you let go. Shawn admitted his own struggles as a restaurant owner trying to juggle manager and owner duties, and how becoming a father forced him to rethink what he should hand off. Midway through, he even delegated hosting to Chris Tripoli so he could step away for a call—putting the lesson into practice. Guests added their own insights: the trap of being an “owner–manager,” the power of clear checkl...
2025-09-2354 minDigital HospitalityPitch The Tide: Jason Berkowitz – CEO and Founder Of Arrow Up Training
This weekly Friday series gives founders the mic to share their vision and get unfiltered feedback from a community of operators, leaders, and peers. In this session, Jason Berkowitz took the stage to present Arrow Up Training — a platform built by restaurant operators, for restaurant operators, to help teams become safer, stronger, and more prepared for the realities of the industry. From cutting compliance risks and turnover to transforming supervisors into true leaders, Jason showed how Arrow Up blends real-world hospitality experience with smart systems to protect people, boost performance, and unlock sustainable growth.
What followed was an open conversation ab...
2025-09-181h 07Digital HospitalityRising Tides Live: The Power Of StorytellingIn this session of Rising Tides Live, hosted by Mike Bisceglia filling in for Shawn Walchef, the focus was on the power of storytelling—why it matters, how to practice it, and what makes a story stick. Mike opened up about his own journey creating the Bad Weather Fans podcast, sharing how a chance Twitter argument, a towed car, and years of late-night persistence turned into a 279-episode show now signed to a network. Guests followed with their own “war stories” from kitchens, careers, and life on the road, while giving each other real-time feedback on building hooks, weaving in emotio...
2025-09-1754 minDigital HospitalityPitch The Tide: Erin Hooper – SVP of Sales for Franchise Systems AiWelcome to the first Pitch the Tide, hosted by Shawn Walchef. This new Friday series puts founders on stage to share their vision and get real-time feedback from a community of operators, leaders, and peers. In our kickoff session, Erin Hooper introduced Franchise Systems Ai, a platform designed to help brands scale smarter by systematizing processes and unlocking data-driven growth.Interview Takeaways:
AI can unlock smarter franchise growth — by standardizing processes and surfacing data, tools like Franchise Systems AI help brands support franchisees and scale with consistency.
Pitching is a practice, not just a presentation — founders sharpen thei...
2025-09-1157 minDigital HospitalityRising Tides Live: AI Technology In RestaurantsIn this session of Rising Tides Live, hosted by Matt Wampler, CEO & Co-Founder of ClearCOGS, filling in for Shawn Walchef, the conversation centered on how restaurants can harness AI as a form of “learned intelligence.” Matt opened with his own story of struggling through the early days of restaurant ownership, sleeping in the back of his Jimmy John’s, and realizing the value of having a true “finger on the pulse” of operations. That experience led to ClearCOGS, built to help operators forecast and act proactively instead of constantly reacting. Joined by leaders across training, finance, and operations, the discussion explored h...
2025-09-1000 minDigital HospitalityRising Tides Live: How To Get Engagement For Your BusinessIn this session of Rising Tides Live, hosted by Shawn Walchef, the spotlight was on engagement—what it really means, how to build it, and why it matters. From “the truth vibrates the fastest” to the art of making stories sticky, the conversation moved through practical lessons on creating attention, trust, and loyalty. Guests explored how speed and relevance fuel social media, how to mine everyday logs for story gold, and why one-to-one connections outlast broad marketing buckets. By treating engagement as both a discipline and a daily practice, business leaders can transform casual interactions into lasting relationships.Intervie...
2025-09-031h 08Digital HospitalityRising Tides Live: Squashing Automatic Negative Thoughts (Squashing ANT’s!)In this session of Rising Tides Live, hosted by Mike Bisceglia filling in for Shawn Walchef, the focus was on “ANTs”—Automatic Negative Thoughts—and how recognizing and reframing them can unlock confidence and clarity. Guests shared personal experiences of battling doubt, stress, and self-criticism, offering strategies for shifting mindset, challenging false narratives, and leaning on community support. The discussion highlighted that negative thoughts are natural, but they don’t have to define outcomes. By learning to spot them, challenge them, and replace them with more constructive perspectives, business leaders and entrepreneurs can turn mental roadblocks into opportunities for growth.Inter...
2025-08-2700 minDigital HospitalityRising Tides Live – Public Speaking “The Stage Theory”In this session of Rising Tides Live, hosted by Shawn Walchef, the focus was on public speaking and the “Stage Theory”—how showing up on stage, online, or in front of a camera creates opportunities far beyond the moment. Guests opened up about their own fears, breakthroughs, and lessons learned, from corporate presentations to casual livestreams, highlighting how preparation, confidence, and storytelling shape every audience connection. The conversation underscored that great speakers aren’t born but built through reps, iteration, and authenticity. By treating every stage as a chance to practice and every story as a bridge, business leaders can transform...
2025-08-1959 minDigital HospitalityRising Tides Live: New Media vs Old MediaIn this session of Rising Tides Live, hosted by Shawn Walchef, the conversation explored the shifting landscape between old media and new media—and what that means for storytellers, business owners, and consumers alike. From newspapers and cable TV to podcasts, livestreams, and TikTok, the group compared how information is created, shared, and trusted in a world where everyone can be their own broadcaster. The discussion touched on the enduring value of legacy outlets, the democratization of content creation, and the need for authenticity in a crowded digital space. Personal stories highlighted how media habits have evolved, why credibility still matte...
2025-08-121h 01Digital HospitalityRising Tides Live: Why You Should Build In PublicIn this session of Rising Tides Live, hosted by Shawn Walchef, the conversation centered on the uncomfortable, unpolished, and ultimately rewarding process of building in public. Whether you’re launching a product, reshaping your brand, or just trying to find your voice, the act of showing your work before it’s perfect can feel terrifying—but also deeply liberating. This session explored why vulnerability is a competitive advantage, how imperfection builds trust, and what happens when you trade polished optics for real momentum. From false starts to quiet wins, the group reflected on the power of consistency, the value of communit...
2025-08-061h 02Digital HospitalityRising Tides Live: Ask Shawn AnythingIn this session of Rising Tides Live, the community gathered for a special Ask Shawn Anything, where host Shawn Walchef took questions from the group and encouraged everyone to do the same. From a former dishwasher turned GM sharing leadership lessons, to a barbecue pitmaster navigating burnout and balance, the conversation was honest, practical, and full of insight. Shawn opened up about imposter syndrome, learning to ask for help, and the power of storytelling over sales. The group exchanged ideas about AI, content creation, restaurant leadership, and mentorship. Whether you're building a team, launching a product, or just trying to...
2025-07-2900 minDigital HospitalityRising Tides Live: Building An Audience From AnywhereIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered around a powerful idea: how can creators build an authentic audience from anywhere in the world? The guest was David Lissah, a UK-born entrepreneur and creator who moved to Bulgaria in 2024—and whose candid content about life abroad turned into a viral storytelling journey. What began as a simple Instagram DM between Shawn and David quickly evolved into a real-world connection, a podcast recording in Sofia, and now a global conversation about creativity, community, and the courage to show up online. From smartphone storytelling to social medi...
2025-07-2255 minDigital HospitalityRising Tides Live: Post Production SpeedIn this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a clear challenge: how can content teams move faster without sacrificing purpose? The guest was Scot Turner, a London-based hospitality consultant and creative thinker, who recently joined Shawn and their families on a vacation in Bulgaria. What started as a transatlantic DM has grown into a real-world collaboration rooted in media, mindset, and shared values. From filming with iPhones on the Black Sea to launching a cross-team YouTube workflow, Shawn and Scot sparked a rich conversation about systems, speed, and how two hospitality pros are us...
2025-07-161h 06Digital HospitalityHow To Book Your Dream Podcast GuestShawn Walchef turned a bold dream into reality: landing an interview with Shaquille O’Neal. But the real story isn’t about fame—it’s about persistence, preparation, and the power of storytelling. From putting Shaq’s name on a vision board to building years of credibility through content, Walchef shows what’s possible when you call your shot and keep showing up. This isn’t just a behind-the-scenes look at a dream interview. It’s a roadmap for creators, entrepreneurs, and restaurant operators ready to think bigger, build their brand, and turn media into momentum. Your Shaq moment might be closer than y...
2025-07-0911 minDigital HospitalityRising Tides Live: Cutting Edge Technology In The MilitaryIn this session of Rising Tides Live, hosted by Shawn Walchef, the community rallied around a powerful idea: technology should serve those who serve us. The guest was Grant Vermeer, a former Navy cryptologic warfare officer turned tech founder, who is now building Valor—a military discount app designed to eliminate the awkwardness of asking for appreciation. What started with a DM has grown into a mission to better connect local businesses and the military community. From verified discounts delivered passively at the point of sale to a growing user base of 10,000 in San Diego, Grant's story sparked a rich conv...
2025-07-081h 00Digital HospitalityRising Tides Live: What Is The One Thing You’re Known For?In this session of Rising Tides Live, hosted by Shawn Walchef, the community explored the quiet power of asking for help—and why it’s often the smartest move in business and in life. From a LinkedIn post that led to an unforgettable culinary tour in Istanbul, to founders opening up about mentorship, fundraising, and even emotional recovery, the stories shared were deeply personal and universally resonant. Whether it was building a whiskey brand inspired by a life-saving dog, launching compliance training for restaurants, or leaning on AI to shape smarter questions, this conversation reminded us that vulnerability is a streng...
2025-07-0144 minDigital Hospitality4 Secrets of Successful Restaurants in 2025What makes a restaurant successful in 2025? According to Shawn Walchef, it’s not just the food—it’s the story behind it. In this episode, Walchef shares four key strategies from hundreds of interviews with industry leaders: lean into media, embrace fast casual, create experiences, and think beyond the plate. From San Pedro Fish Market’s Amazon Prime show to Brasa Peruvian Kitchen’s cultural hotline, the best brands are evolving in bold new ways. Whether you're just starting out or scaling up, these insights will challenge you to think bigger, move faster, and build something that lasts.Interview...
2025-06-2511 minDigital HospitalityRising Tides Live: Asking For HelpIn this session of Rising Tides Live, hosted by Shawn Walchef, the community explored the quiet power of asking for help—and why it’s often the smartest move in business and in life. From a LinkedIn post that led to an unforgettable culinary tour in Istanbul, to founders opening up about mentorship, fundraising, and even emotional recovery, the stories shared were deeply personal and universally resonant. Whether it was building a whiskey brand inspired by a life-saving dog, launching compliance training for restaurants, or leaning on AI to shape smarter questions, this conversation reminded us that vulnerability is a streng...
2025-06-241h 02Digital HospitalityWhy David Meltzer Believes the “Empty Mile” Will Change Your Life and BusinessIn this powerful coaching call, David Meltzer and Shawn Walchef dive deep into the evolving role of content, AI, and intentional living through the lens of Stage Theory. From Bulgaria to the National Restaurant Show, they discuss building digital legacies through consistent storytelling, capturing big moments with purpose, and using technology to deepen human connection. Meltzer introduces the idea of being an “empty miler”—someone who shows up daily without sacrificing what matters most. Together, they make the case that in a world driven by AI and noise, authenticity and consistency are the most valuable currencies for personal and professional growth...
2025-06-1816 minDigital HospitalityRising Tides Live: ChatGPT For Everyday LifeIn this session of Rising Tides Live, hosted by Shawn Walchef, the community dug into the real-world magic of ChatGPT—how AI is reshaping everyday life, one prompt at a time. From travel planning and recipe hacks to video edits, customer service, and even heartfelt family conversations, the group shared powerful, personal stories about AI as a tool for creativity, communication, and clarity. Whether it was planning a 17-day road trip or bridging a language barrier at a Bulgarian café, participants revealed how AI is becoming their co-pilot across work and home. This episode proved that the most impactful tech isn’t...
2025-06-1800 minDigital HospitalityNo Script, Just Love: Fatherhood and the Power of Being PresentOn a trip to Las Vegas, Shawn Walchef turned a spontaneous family visit to Claw World—a wonderland of arcade games and oversized plushies—into something far more lasting. Between claw machine wins and peach cobbler debates, his kids, Mila and Kalin, joined him on the mic for an unscripted podcast episode filled with joy, chaos, and genuine connection. It was a heartwarming glimpse into fatherhood in real time: showing up, listening, and letting your kids lead. The prizes may fade, but the memory of recording together in the middle of Claw World is the kind that sticks for a life...
2025-06-1604 minDigital HospitalityWhy B2B Content Capturing Is Critical For Any Business OwnerShawn Walchef, founder of Cali BBQ and Cali BBQ Media, makes the case that B2B content is no longer optional—it’s essential. His journey started with a simple unboxing video and evolved into a strategy that builds trust and relationships with technology partners. By sharing authentic, behind-the-scenes stories—about successes, failures, and lessons learned—Walchef turned his business into a media brand. He believes every business owner already has stories worth sharing. You don’t need a big budget or millions of views; you just need to start, be real, and connect with the right people. B2B content bu...
2025-06-1104 minDigital HospitalityRising Tides Live: Corporate ContentIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to unpack the art of corporate content—how to break free from the expected and craft stories that stick. From product launches to purpose-driven brands, the conversation explored how businesses can infuse personality, authenticity, and even a dash of humor into their messaging. The group highlighted the importance of making content that’s engaging, shareable, and true to the brand’s core values. This episode reminded us that great corporate content isn’t about selling; it’s about sparking connection, trust, and maybe even a smile.Interv...
2025-06-1047 minDigital HospitalityRising Tides Live: Summer Travel StorytellingIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to explore the art of summer travel storytelling—how to capture the sights, sounds, and experiences that make a journey unforgettable. From London orchestral raves to Tokyo food tours, the conversation illuminated the creative ways hospitality pros and business leaders are documenting their trips. Speakers shared lessons on being intentional with content—whether it's recording a chaotic restaurant kitchen or a family adventure in Bulgaria—and how to craft narratives that resonate with audiences. This episode reminded us that authentic storytelling isn’t just about what you do; it’...
2025-06-0551 minDigital HospitalityWhy You Just Need To Hit RecordAt Catersource, Shawn Walchef and Duce Raymond delivered a powerful talk on why every business should be its own media company. Raymond shared how a simple selfie video on ribs sparked his journey to building a 750,000+ follower brand. Walchef echoed the mantra: “Be the show, not the commercial.” Together, they urged attendees to embrace smartphone storytelling, share real moments, and focus on building trust rather than chasing likes. Their message was clear: Every entrepreneur has a story worth telling, and the best time to start sharing is now. You already have stories. Tell them.Interview Takeaways:
Start Smal...
2025-06-0400 minDigital HospitalityRising Tides Live: Restaurant TechIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to unpack what’s next in restaurant technology following the 2025 National Restaurant Show. From AI-powered phone systems to precision ramen robots, the conversation explored how operators can embrace innovation without losing the human touch. Guests Dan Dickerson of F3 and Maria Zhang of Palona AI shared stories from the show floor and beyond, offering insight into the tools that are reshaping hospitality—from voice AI trained on podcast archives to smarter tech stacks that free teams to focus on service. Whether solving labor challenges or strengthening guest...
2025-06-021h 11Digital HospitalityRising Tides Live: Looking Back At The National Restaurant Association ShowIn this session of Rising Tides Live, hosted by Shawn Walchef, the community reunited to reflect on the stories, lessons, and breakthroughs from the 2025 National Restaurant Show. Attendees shared tips on balancing content creation with human connection, leaning into both high-tech tools and handwritten takeaways. Whether filming with drones or just showing up with a phone, the message was clear: hospitality is still a people business—and the best innovation is rooted in real relationships.Interview Takeaways:
Content Creation + In-Person Connection = Impact – Participants emphasized the power of combining digital storytelling with face-to-face interactions. Whether capturing smartphone footage on the...
2025-05-2751 minDigital HospitalityHow A Fight Night Nearly Bankrupt Cali BBQShawn Walchef, owner of Cali BBQ, learned a hard lesson early in his restaurant career: one fight night can nearly take down your entire business. In this cautionary tale, he shares how illegally streaming a pay-per-view UFC event led to three lawsuits and almost bankrupted his restaurant. From that near-disaster came a shift—toward doing things the right way, paying for commercial licenses, and eventually building a packed fight night destination. Today, Shawn shares why he no longer shows fights and urges restaurant owners to avoid shortcuts that could cost them everything. It’s a story about risk, resilience, and doin...
2025-05-2205 minDigital HospitalityRising Tides Live: Mother’s Day HospitalityIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to reflect on the power of hospitality through the lens of Mother's Day. From honoring the women who raised us to reimagining family-friendly experiences in restaurants, the conversation highlighted how thoughtful details—like personalized kids’ menus, surprise gifts for working moms, or simply easing the burden of planning—can create moments that matter. Special guest Germain Wegbrait of KidsMenus.com brought both expertise and heart to the discussion, underscoring how hospitality begins with empathy. Leaders shared heartfelt stories, practical ideas, and powerful reminders that every table served is...
2025-05-2046 minDigital HospitalityRising Tides Live: Gearing Up For The National Restaurant Association ShowIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered ahead of the 2025 National Restaurant Show to share insights, connections, and strategies for making the most of the industry’s biggest event. From first-timers to seasoned veterans, voices across the hospitality space offered practical tips—like walking the floor with intention, leading with curiosity, and always taking the photo—alongside deeper reminders about the power of presence. Whether you're showing up with a business card or a camera, the takeaway was clear: events like NRA aren't just about products or platforms. They're about people—and the small, int...
2025-05-1539 minDigital HospitalityWe Tested Dynamic Pricing at Our RestaurantIn this episode of the Cali BBQ Media podcast, Shawn Walchef breaks down his restaurant’s real-world experiment with dynamic pricing. Shawn shares how language, perception, and industry double standards fuel misunderstanding, and why embracing technology is key to long-term restaurant sustainability.Interview Takeaways:
Dynamic Pricing Is Already Here – Restaurants have long used strategies like Happy Hour or early bird specials. Digital tools just make it smarter and more adaptive.
Language Shapes Perception – Calling it “surge pricing” triggered backlash. Clear, intentional communication is essential when introducing new pricing strategies.
Restaurants Face a Unique Double Standard – Airlines and gas stations...
2025-05-1407 minDigital HospitalityBringing Sports and Showbiz Lessons into BusinessIn this session of Rising Tides Live, with Richard Liverman and Mike Bisceglia filling in for host Shawn Walchef, the community came together to explore the powerful parallels between sports, showbiz, and business leadership. From football clubs rebuilding their culture to athletes transitioning into entrepreneurship, the discussion highlighted how teams thrive through trust, coaching, and shared values. Guests reflected on lessons from their favorite teams—whether it's building momentum like a winning season or learning to bounce back after a loss. This episode underscores how cultivating a strong internal culture and clear leadership off the field can lead to championship-level pe...
2025-05-1355 minDigital HospitalityRising Tides Live: Community WorkIn this session of Rising Tides Live, hosted by Shawn Walchef, the community gathered to explore how businesses can give back through authentic community service, even with limited time or resources. From hosting BBQ festivals to mentoring neurodivergent entrepreneurs or partnering with local schools, participants showed that impact starts with individual action. The conversation highlighted why giving back should reflect your brand’s DNA—not just be a marketing tactic. Whether mentoring future hospitality leaders, building school partnerships, or offering a listening ear to struggling founders, leaders are finding creative ways to serve. This episode reminds us that service, like succes...
2025-05-0844 minDigital HospitalityDavid Meltzer & Shawn Will Takeover the National Restaurant Show 2025At the National Restaurant Association Show, Digital Hospitality Shawn Walchef and his mentor David Meltzer are applying Stage Theory to help restaurant owners and entrepreneurs turn events into engines for business growth. Through live interviews, curated VIP experiences, and post-production content, they aim to amplify stories of resilience, innovation, and service.Interview Takeaways:
Stage Theory: Turning Moments into MomentumStage Theory empowers businesses to transform live industry events into long-term growth by strategically capturing, amplifying, and repurposing valuable content for future engagement.
Post-Production: The Real ROI of EventsThe greatest value from attending events comes...
2025-05-0814 minDigital HospitalityRising Tides Live: The Restaurant Labor PlaybookIn this episode of Rising Tides Live, the conversation focuses on how restaurant operators can better manage their teams and labor costs in today’s challenging environment. Guest Jordan Boesch, CEO of 7shifts, joins host Shawn Walchef and the Rising Tides community to explore key lessons from The Restaurant Labor Playbook, a new guide created to help restaurants improve team productivity, retention, and profitability. Together, they discuss why building for the frontline matters, how scheduling impacts workplace culture, and what operators need to know about labor trends, compliance, and tech adoption. The group also dives into practical tools and mindsets fo...
2025-05-061h 00Digital HospitalityRising Tides Live: Data vs InstinctsIn this session of Rising Tides Live, hosted by Shawn Walchef, the group explores the ongoing tension between data and gut instinct—and how modern business leaders are learning to blend both. Whether you’re managing a single restaurant or scaling a multi-unit operation, the pressure to make smart, fast decisions is real. But how do you know when to trust the numbers, and when to follow your intuition? This conversation dives into real-world stories of wins and losses, from marketing mishaps and menu rollouts to loyalty programs and equipment investments. From digging into guest behavior analytics to using AI for fa...
2025-05-0156 minDigital HospitalityThe Number One Thing To Do When Marketing Your BusinessShawn Walchef thought he understood social media—until he discovered the deeper power of storytelling. His Orange Tree Theory was born from a real tree planted by his immigrant grandfather outside the family restaurant. Overlooked for decades, that tree became a symbol of legacy, values, and identity once its story was shared. Now a cornerstone of Cali BBQ’s brand, it inspires Walchef’s message to business owners everywhere: stop treating content like a commercial and start telling stories that matter. Your business already has meaningful moments—like your own orange tree—you just haven’t shared them yet. It's time to star...
2025-05-0110 minDigital HospitalityRising Tides Live: Planning for the National Restaurant ShowIn this session of Rising Tides Live, hosted by Shawn Walchef, the group dives into how to maximize the experience of attending the 2025 National Restaurant Association Show in Chicago. Whether it’s your first time walking the floor, your tenth time exhibiting, or your chance to finally meet longtime digital connections in real life, this event is packed with opportunities. More than just a massive trade show, NRA is a place to build relationships, discover innovations, and strengthen your brand presence. From setting up booth meetings to joining Rising Tides community meetups and documenting your journey through social media, this epis...
2025-04-3049 minDigital HospitalityRising Tides Live: Business MilestonesIn this session of Rising Tides Live, hosted by Shawn Walchef, the group dives into the meaning behind business milestones—and why most people don’t celebrate them enough. Whether it’s opening your first restaurant, hitting a round-number anniversary, or simply surviving another month in business, these moments deserve recognition. More than just feel-good celebrations, milestones can drive connection, storytelling, team morale, and customer loyalty. From viral TikTok promos to client thank-you packages and personal goal tracking, this episode is full of examples from leaders who are learning to pause, reflect, and share the journey.Interview...
2025-04-2559 minDigital HospitalityThe Traditional Restaurant Model Is DeadRunning a successful restaurant today means becoming more than a chef or operator—you have to be a storyteller. Shawn Walchef, founder of Cali BBQ Media, believes digital content is now just as essential as great food. From swapping out legacy tech for cloud-based systems to sharing behind-the-scenes moments on YouTube and LinkedIn, Shawn champions “digital hospitality.” He urges restaurateurs to stop waiting for perfect conditions and start using their phones to build brand trust. Whether it’s through failure, experimentation, or honest storytelling, modern restaurants must think like media companies to grow—and thrive—in a digital-first world.Interview...
2025-04-2411 minDigital HospitalityRising Tides Live: Nostalgia MarketingIn this session, we explore the power of nostalgia marketing and why tapping into the past can be a strategic advantage for entrepreneurs, restaurant operators, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group unpacks how memory, tradition, and emotion fuel brand loyalty and customer engagement. The conversation features real-world examples from business leaders who are using sensory storytelling, legacy content, and emotional resonance to drive connection. From the smell of barbecue to the sound of rain, this session offers actionable ideas for using nostalgia to build a brand that sticks in people’s hea...
2025-04-2246 minDigital HospitalityRising Tides Live: Business LocationIn this session, we explore the impact of location selection and why making strategic real estate decisions is essential for entrepreneurs, restaurant operators, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group discusses how physical location, community presence, and digital strategy intersect to shape business success. The conversation features firsthand insights from industry leaders who have navigated tough location choices, balanced nostalgia with innovation, and built strong community networks. From understanding local demographics to enhancing a physical presence through digital content, this session offers practical takeaways for anyone looking to grow a business in...
2025-04-181h 16Digital HospitalityHow To Build Media Company With No MoneyYou don’t need money to build a media company. You need courage, consistency, and a smartphone. In this breakdown from Cali BBQ Media's Shawn Walchef, learn how to turn your everyday business actions into powerful digital storytelling. From embracing quantity over perfection to showing up across platforms, this guide highlights the mindset shift entrepreneurs need to grow their brand in today’s creator economy. By building community, sharing your truth, and offering value, you can create real business opportunities through content. If you’re waiting for the right time to start, stop. Hit record. Your media company begins today.
2025-04-1700 minDigital HospitalityRising Tides Live: Building Effective Sales Funnels in 2025In this session, we explore the power of sales funnels and why designing them with intention is crucial for businesses, entrepreneurs, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group unpacks how B2B and B2C brands are building smarter, more efficient sales systems. The conversation features real-world strategies from restaurant operators, tech founders, and service providers who are leveraging email campaigns, referral networks, digital tools, and giveaways to grow their customer base. From gamifying employee engagement to tapping into underutilized guest data, this session offers practical insights for turning interest into ac...
2025-04-161h 04Digital HospitalityRising Tides Live: What Is Your Personal Tech Stack?In this session, we explore the power of personal tech stacks and how the tools we use shape the way we communicate, create, and collaborate. In this episode of Rising Tides Live, hosted by Shawn Walchef, the community dives into the devices, apps, and digital habits that fuel productivity, connection, and creativity in both personal and professional life. From AI tools like Claude and ChatGPT to communication platforms like Slack, WhatsApp, and Zoom, this conversation reveals how hospitality professionals, entrepreneurs, and business leaders build their day-to-day workflows. With practical insights on email management, content creation, social media strategies, and notification...
2025-04-111h 09Digital HospitalityRising Tides Live: YouTube Shorts For Brand VisibilityIn this episode of Rising Tides Live, the conversation centers on the power of YouTube Shorts and how restaurant brands can use the platform to improve local SEO, brand visibility, and content strategy. Guest Claudia Tomina, CEO of Reputation Arm, brings insights from her work in citation management, review automation, and local search optimization. Joined by host Shawn Walchef and the Rising Tides community, Claudia explores why YouTube is the new TV, how to structure multi-location channels, and what brands need to know about tagging, geo-targeting, and metadata. Together, they outline practical steps for growing through short-form video....
2025-04-081h 16Digital HospitalityNobody Will Talk About Your Business FOR YOU! Video Marketing Success in 5 Simple StepsOne of the biggest myths entrepreneurs fall for is the old saying, “If you build it, they will come.” Inspired by Hollywood fantasy, it’s a dangerous lie in the real world of business. Shawn Walchef, founder of Cali BBQ Media, breaks this idea apart with one clear message: If you don’t promote yourself, no one will. You could have the best product or the most inspiring mission, but if your story isn’t out there—on Instagram, LinkedIn, YouTube, or even your local community Facebook page—you’re invisible.Interview Takeaways:
If You Build It, They Will Come I...
2025-04-0210 minDigital HospitalityRising Tides Live: IRL Meet UpsIn this episode of Rising Tides Live, the community explores how to turn online relationships into real-life connections through intentional meetups. Angelo Esposito, CEO and Co-Founder of WISK.ai, joins the conversation to share how a spontaneous text about a Vegas happy hour turned into a full-scale Rising Tides in-real-life event. Alongside host Shawn Walchef and others from the community, Angelo dives into the importance of putting a flag in the ground, why smaller meetups often yield bigger impact, and how showing up in person adds depth to digital connections. This episode breaks down the mindset and strategy behind hosting...
2025-03-2700 minDigital HospitalityWhat Restaurants Can Learn from Google’s NYC Influencer SummitShawn Walchef of Cali BBQ Media joined industry leaders at Google HQ in New York City for the Restaurant Industry Influencer Summit—an invite-only event focused on helping restaurants grow through digital tools. With powerful insights from partners like Toast and conversations led by experts like David “Rev” Ciancio and Troy Hooper, the event highlighted the growing importance of Google Business Profiles, first-party integrations, and especially YouTube. As restaurants face increasing competition, the message was clear: treat your digital presence like a storefront. When used strategically, tools like YouTube and Google can drive real business impact and build long-term brand loyalt...
2025-03-2600 minDigital HospitalityRising Tides Live: B2B Marketing On LinkedInIn this episode of Rising Tides Live, the conversation dives into the evolving world of B2B marketing and how business leaders can leverage platforms like LinkedIn and YouTube to grow their brands with purpose. Guest Finn McKenty, marketing strategist, content creator, and online education entrepreneur, shares insights from a career that spans work with top global brands, over 130 million YouTube views, and a massive LinkedIn following. Joined by host Shawn Walchef and the Rising Tides community, Finn explores the value of building in public, the power of video for establishing trust, and why consistency beats perfection. Together, they unpack...
2025-03-2552 minDigital HospitalityRising Tides Live: Trade Shows and ConferencesIn this episode of Rising Tides Live, the conversation dives into the high-stakes world of industry trade shows and strategic networking. Featured guests Laura Wilber, Restaurant Guest Acquisition & Retention Expert with Dinova, and Mark Hatch, VP of Trade Relations and Events at Informa, share their insights on how to maximize opportunities at conferences, build meaningful connections, and create lasting business impact. Laura and Mark join host Shawn Walchef to explore the art of preparation, the importance of showing up with intention, and the best ways to navigate events for long-term success. Together, they break down the strategies that turn trade...
2025-03-211h 33Digital HospitalityRising Tides Live: Generating LeadsIn this session, we explore the art of lead generation and why understanding its nuances is essential for businesses, entrepreneurs, and hospitality professionals. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group dives into effective strategies for attracting and converting leads in B2B, B2C, and H2H (human-to-human) interactions. The conversation highlights real-world examples of how restaurants, service providers, and consultants generate leads through networking, content marketing, partnerships, and technology. From leveraging referrals to mastering digital engagement, this discussion breaks down practical, scalable methods for driving growth while maintaining authenticity and building lasting relationships.
2025-03-191h 06Digital HospitalityRising Tides Live: Direct OutreachIn this session, we explore the power of direct outreach and why mastering this skill is a game-changer for businesses, entrepreneurs, and creators. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group dives into effective strategies for personalizing outreach, building relationships, and leveraging digital tools to connect with potential clients and partners. The conversation highlights real-world examples of B2B and B2C outreach, the impact of community-driven engagement, and the balance between scalable automation and authentic, unscalable interactions. Instead of relying solely on mass communication, this discussion breaks down how businesses can take a targeted, va...
2025-03-131h 04Digital HospitalityNo One Is Coming to Tell The Story of Your Business
At the California Restaurant Show, Shawn Walchef of Cali BBQ Media took the stage to share an important lesson: Every business has a story that deserves to be told. While his session emphasized digital storytelling, it was a particular moment—his Orange Tree Story—that truly resonated with the audience. Walchef recounted the significance of an orange tree planted decades ago in front of his family’s restaurant, a symbol of heritage, persistence, and the evolution of his business. The tree was nearly removed during renovations, but his wife stood firm, insisting it remain. That decision became more than just a land...
2025-03-1214 minDigital HospitalityRising Tides Live: Social SellingIn this session, we dive into the fundamentals of social selling and why mastering this skill is essential for business owners, content creators, and entrepreneurs. In this episode of Rising Tides Live, hosted by Shawn Walchef, the group explores how building an authentic digital presence can create meaningful connections and drive business success. The conversation highlights key social selling strategies, the role of storytelling in engaging potential customers, and why consistency in content creation is crucial. Instead of simply posting online, the discussion focuses on crafting a social strategy that fosters trust, amplifies reach, and generates real opportunities....
2025-03-121h 05Digital HospitalityWhy Every Business Needs YouTubeShawn Walchef knows digital storytelling is the future. At the Google Restaurant Industry Influencers Summit, the Cali BBQ owner shared why every business must take YouTube seriously. For years, YouTube was just a content archive for Cali BBQ—until Shawn saw top creators prioritizing it. Now, short-form videos, long-form storytelling, and live content are driving real results. His philosophy? Be the show, not the commercial. YouTube offers longevity, discovery, and brand growth. As Shawn says, the best time to start was yesterday. The next best time? Now.Interview Takeaways:
Be The Show, Not The Commercial – We l...
2025-02-2611 minDigital HospitalityRestaurant Evolution in 2025: Trends & the Strength of SupportAt the Toast Panel, Shawn Walchef of Cali BBQ shared how technology, hospitality, and community shape the future of the industry. He emphasized the power of learning from others, the importance of balancing digital tools with real-world hospitality, and how events like these create connections that drive success. With 2025 bringing new challenges, Toast is helping restaurant owners streamline operations, grow revenue, and build stronger teams—all while fostering a supportive network of industry leaders who share their insights and solutions.Interview Takeaways:
The Toast Team Cares – Shawn Walchef recognizes the value Toast brings to restaurants, acti...
2025-02-1926 minDigital HospitalityHow to Produce Content in 2025Shawn Walchef steps into the guest seat for the very first episode of The Pineapple Perspective with Troy Hooper. As the CEO of Hot Palette America, Troy has spent years leading and innovating in the restaurant industry. Now, he’s amplifying hospitality voices with his new podcast. And who better to kick things off than Shawn, a longtime champion of storytelling, digital media, and the evolution of hospitality?Interview Takeaways:
Hospitality Is About People –Hospitality is more than service, it’s human connection. Shawn Walchef believes customer service sets the bar too low, calling true hospit...
2025-02-1200 minDigital HospitalityRising Tides Live: The Accountability ClubIn this episode of Rising Tides Live, the conversation explores the power of accountability in the restaurant industry and beyond. Featured guest Jason Berkowitz, a seasoned restaurateur, partner, and founder of Arrow Up Training—shares his journey of harnessing accountability to enhance employee engagement and guest experiences. Jason joins host Shawn Walchef to delve into how establishing accountability clubs, focusing on small, achievable wins, and cultivating a culture of mindful decision-making can reshape team dynamics, boost profitability, and create lasting value for businesses and their customers. Together, they address the opportunities, challenges, and practical nuances of integrating accountability into everyday op...
2025-02-041h 24Digital HospitalityRising Tides Live: British Takeover!
Welcome to this special edition of Rising Tides Live—the British Takeover! With Shawn Walchef in NYC today, we’re handing the reins over to the UK's finest: Adam Forman, Scot Turner, and Richard Liverman. In true British fashion, expect sharp wit, lively banter, and plenty of insight as they dive into the world of hospitality—both in the UK and beyond. From world-class service to unforgettable guest experiences, they’ll share stories, lessons, and maybe even a few surprises along the way. So, grab a cuppa, settle in, and let’s get started with this Rising Tides Live British Takeover!
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2025-01-301h 28Digital HospitalityDavid Meltzer’s Master Class on Social Selling In 2025In this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef discusses "Social Selling in 2025" and how technology is reshaping the intersection of media, sales, and community building. Shawn and David dive deep into strategies for leveraging media as a sales tool, the importance of credibility and consistency, and the evolving landscape of content and commerce integration. Drawing from David’s extensive experience as a mentor and entrepreneur, the conversation provides actionable insights for leaders and businesses navigating the digital age.Interview Takeaways:
The...
2025-01-2918 minDigital HospitalityRising Tides Live: Hooked On Hospitality
In this special episode of Rising Tides Live, Jordan Silverman, CEO of Starfish, steps in for Shawn Walchef to host a compelling conversation about the journey into the hospitality industry and what makes it so captivating. Jordan is joined by his special guest, Matt Hardoon, VP of Sales at Sauce, for an engaging discussion centered around people's first jobs in hospitality and how they got hooked on this dynamic and demanding industry.
Interview Takeaways:
Hospitality as a Calling: Many participants emphasized how their first jobs in hospitality sparked a lasting passion for the industry. From memorable early e...
2025-01-281h 08Digital HospitalityRising Tides Live: Google For RestaurantsIn this episode of Rising Tides Live, the conversation explores the evolving role of digital tools and strategies for restaurants and small businesses, featuring insights from Mike Nagy. Mike joins host Shawn Walchef to discuss practical ways businesses can optimize their digital presence. From leveraging Google Business Profiles and maximizing online reviews to connecting social media channels for enhanced visibility, the episode unpacks actionable strategies for improving customer engagement and driving growth. Together, they dive into the latest industry trends, the power of accurate data, and how businesses can prepare for a digitally connected future, leaving listeners with valuable takeaways...
2025-01-241h 31Digital HospitalityLessons in Catering and Storytelling with Behind The Scenes AccessShawn Walchef, owner of Cali BBQ, and Steven Swiderski, Director of Events and Hospitality, showcased the behind-the-scenes magic of their catering operations during a lively Saturday livestream. From delivering barbecue to Snapdragon Stadium for Monster Jam to highlighting technology like Toast, they shared lessons on preparation, teamwork, and digital hospitality. Steven emphasized, “Bring enough food and supplies. Always have a checklist.” Shawn added, “Invest in tools and storytelling to grow your business.” Their transparent approach blends old-school hospitality with modern tech, inspiring restaurateurs to innovate. This livestream exemplified their commitment to delivering exceptional experiences—both on the plate and through their medi...
2025-01-2300 minDigital HospitalityRising Tides Live: Creating A Great Email
In this special episode of Rising Tides Live, Shawn Walchef is joined by Matt Plapp, Chief Energy Officer of America’s Best Restaurants, for a deep dive into the power of email marketing and its vital role in building customer relationships. Matt shares his expertise on leveraging email to attract, engage, and retain customers, highlighting actionable strategies for restaurant owners and marketers alike. The conversation underscores the importance of using technology to collect and segment customer data, enabling personalized and meaningful communication. Matt also discusses the art of timing and storytelling in email campaigns, offering practical tips to maximize engagement an...
2025-01-211h 18Digital HospitalityRising Tides: GIFs For BusinessIn this special episode of Rising Tides Live, host Shawn Walchef explores the creative and strategic impact of branded GIFs with Elizabeth Doss, a motion graphic designer and verified GIPHY artist. Together, they dive into how businesses can use GIFs to boost engagement, build community, and establish brand identity across digital platforms. Elizabeth shares her expertise in creating custom GIFs! From driving home a brand tagline to engaging with customers in innovative ways, this episode is packed with actionable insights for businesses of all sizes. Whether you’re looking to elevate your content strategy or explore new digital tools, this co...
2025-01-161h 14Digital HospitalityDon’t Be a Fool and Embrace the Power of Repetition for Success
In this latest Coaching Call with entrepreneur, podcast host, and mentor David Meltzer, host Shawn Walchef dive into the transformative power of repetition and its role in personal and professional success. David emphasizes that true growth comes from consistent practice and refining your craft over time. From content creation to leadership, being “annoyingly repetitive” ensures alignment and mastery. He also debunks the fear of overexposure, encouraging creators to share relentlessly, as even loyal fans don’t consume everything. Drawing lessons from legends like Jay Leno, David highlights how feedback and persistence drive excellence. This episode inspires entrepreneurs to embrace repetition as a k...
2025-01-1517 minDigital HospitalityRising Tides: Dynamic PricingIn this episode of Rising Tides Live, the conversation dives into the transformative potential of dynamic pricing in the restaurant industry and beyond. Featured guest Ashwin Kamlani, a seasoned expert with over two decades of experience in travel, hospitality, and revenue management, shares his journey of applying innovative pricing strategies to new industries. Ashwin joins host Shawn Walchef to explore how dynamic pricing, coupled with storytelling and data-driven insights, can reshape consumer behavior, boost profitability, and create value for businesses and their customers alike. Together, they tackle the opportunities, challenges, and cultural nuances of this evolving practice, leaving listeners with...
2025-01-091h 41Digital HospitalityNobody Is Coming To Tell Your Story: Shawn Walchef and Scot TurnerIn this unique episode of Digital Hospitality, we feature an interview from Hospitality Huddles, where Scot Turner sits down with Shawn Walchef. Shawn shares his powerful philosophy: no one is coming to tell your story, so you must embrace the tools at your disposal to share it yourself. From building authentic connections to leveraging digital platforms, Shawn emphasizes how storytelling can transform businesses and communities. This conversation challenges hoteliers, restaurateurs, and entrepreneurs to rethink their approach to media and hospitality. If you’re ready to get uncomfortable and start sharing your truth, this episode is for you.
For more Hospitality Hu...
2025-01-0800 minDigital HospitalityCoaching Call with David Meltzer: Capturing Your EssenceIn this Coaching Call with David Meltzer, Shawn Walchef dives into the power of consistency, content capture, and leveraging technology for meaningful connection. David shares insights from his 25+ years of uninterrupted weekly trainings, emphasizing the importance of capturing authentic moments that resonate. They discuss the evolution of live streaming, the role of platforms like YouTube TV and Netflix in shaping the media landscape, and how technology can amplify human connection. Packed with actionable advice, this episode is a masterclass for entrepreneurs and content creators looking to align their essence with the limitless opportunities of the digital age.Interview...
2025-01-0315 minDigital HospitalityRising Tides: How Will 2025 Be Different?
In this episode of Rising Tides Live, the community gathers to reflect on the challenges, triumphs, and lessons of 2024 while setting the stage for a transformative 2025. Hosted by Shawn Walchef and Stover Harger, this live discussion features heartfelt personal stories, professional milestones, and practical tips from a diverse group of business leaders and creatives. From scaling businesses and building intentional partnerships to fostering meaningful connections and embracing personal growth, this session is packed with inspiration. The group also shares actionable strategies for achieving balance, setting meaningful goals, and celebrating the small victories that lead to big successes. Whether you’re lo...
2025-01-011h 12Digital HospitalityAmplifying Napoleon Hill’s Legacy for the Modern Era with David MeltzerShawn Walchef and David Meltzer discuss Meltzer’s transformative partnership with the Napoleon Hill Institute, where he aims to modernize Hill’s teachings through a "capture, modify, amplify, perpetuate" strategy. Meltzer shares his philosophy of abundance, emphasizing the power of taglines like “Make a lot of money, help a lot of people, have a lot of fun.” He reflects on Hill’s legacy and how today’s technology allows for unprecedented reach and impact. With insights into community building, content creation, and personal growth, this conversation offers actionable wisdom for entrepreneurs and content creators alike.Interview Takeaways:
David Melt...
2024-12-2714 minDigital HospitalityWhy Storytelling Matters for Your Business: Shawn Walchef California Restaurant ShowStorytelling is the secret to standing out in today’s crowded digital world. At the California Restaurant Show, Shawn Walchef of Cali BBQ Media shared his journey, emphasizing, “No one is coming to tell your story.” Walchef discussed his Orange Tree Theory, a personal story highlighting the importance of sharing unique experiences to connect with audiences. By embracing vulnerability and consistency, businesses can create impactful stories that drive connection and growth.Interview Takeaways:
Create Your Own Orange Tree – At the California Restaurant Show, Shawn Walchef shares a powerful story about his Cali BBQ restaurant and its conn...
2024-12-0450 minDigital HospitalityDavid Meltzer’s lessons in storytelling, Stage Theory, and Community.In this Coaching Call, David Meltzer and Shawn Walchef explore the power of building a larger platform to amplify impact. Meltzer’s “Stage Theory” focuses on leveraging bigger stages and authentic storytelling to create meaningful connections. His collaboration with Dane Cook demonstrates the value of working with influential figures to expand reach. By embracing technology and prioritizing authenticity, Meltzer shows how anyone can build an engaged community. Walchef credits Meltzer’s mentorship for helping grow Digital Hospitality into a thriving media brand. Together, they show how collaboration, curiosity, and storytelling can elevate both personal and professional growth.Interview Takeaway...
2024-11-2719 min
HospitableHospitality Jam Session w/ Shawn P. Walchef, Kees Zorge and Rob NapoliStep into the world of storytelling in business. Shawn P. Walchef, Kees Zorge, and Rob Napoli come together for a spontaneous exploration of the industry. Recorded on the fly, this episode captures the essence of candid conversations and unfiltered insights. They discuss the importance of true connections, resilience, and the impact of humanising brands.Join the trio as they delve into the simplicity and power of podcasting, sharing genuine perspectives on building a successful and resilient business in the digital age. From debunking misconceptions to personal anecdotes, this jam session is a treasure trove of wisdom for...
2024-05-0247 minHospitableCaliBBQ Media and Building a Media + Restaurant Business with Founder Shawn P. WalchefLive from Cali BBQ Media HQ in Sunny San Diego, California, episode 19 features CEO and Founder, Shawn P. Walchef.This episode covers ground, from embracing discomfort to crafting unforgettable experiences, Shawn's journey highlights the transformative power of storytelling and human connection. We dive deep into the intersection of technology, narrative, and hospitality as Shawn shares his experiences as a podcast host, content creator, and member of the customer advisory board at Toast. Join us as we explore the importance of going the extra mile and embracing discomfort to create m...
2024-03-0737 min
BBQ Anchor Project - Behind The Smoke MediaCali Comfort BBQ - 10 Year AnniversaryShawn Walchef reveals the 5 secrets to success that have kept Cali Comfort BBQ in business for the last decade.
2018-04-1819 min